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1

How To Write Better Copy Than Bill Gates And Microsoft!

In this article I am going to talk about someone who is a thousand times - maybe ten thousand or ten million times - more successful than me, and I’ll put it into the context of my little topic here. This article is, “How To Write Better Copy Than Bill Gates And Microsoft.”

In regular mail order the ability to entice people to desperately want what you offer with compelling copy is vital to success. We all know that. I think it is doubly true when it comes to Internet marketing.

Why is great copy so important? It is important because it gives you an advantage over 90% of your competition who do not use great copy!

When it comes to marketing on the web, there is good news and bad news.

First the bad news. Many thousands of web marketers are smarter than you, and a whole lot smarter than me... much smarter than me! I am not talking about “basic” smartness, I am talking about high-tech smarts. Most of these people have a big edge on me. The computer geeks and the Internet freaks. But, most of them are not real marketers.

'I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.'

Helen Keller

'I cannot do everything, but still I can do something; and because I cannot do everything, I will not refuse to do something I can do.'

Edward Everett Hale

A few years ago Russ hired a Vietnamese gentleman who had come over from Vietnam. He knew everything about the Internet even though it was in its infancy (and still is). He knew how to fix computers backward and forward, but he did not understand marketing. That was okay because Russ had hired him to a position that didn’t involve marketing.

This Vietnamese gentleman eventually tried to sell a course. He was a medical doctor. After he came over from Vietnam he went to Mexico City, studied for many years, and became a medical doctor. Unfortunately, the United States wouldn’t recognize that, so he ended up working on computers. Then he decided to sell on the Internet. He had a manual on how to relieve arthritic pain that he wanted to sell for about $25.00. But guess what? He couldn’t sell one of them!

Russ looked at his sales message on this gentleman’s site and found that he had 2,000 words or more that told people what caused arthritis and how the disease progresses. Then he used only about 20-30 words to tell people to buy his manual on exercise to relieve arthritic pain. It just didn’t work that way!

Now, I’m sure you know I cruise a lot of web - so does Russ. We’ve both been to Microsoft’s web site, because we want to see what they’re doing. We know they’re a powerful company, and Bill Gates is the richest man in the world.

'He who cannot do what he wants must make do with what he can.'

Terence

'Doing what’s right is no guarantee against misfortune.'

William McFee

We were shocked! We were looking for possible up-grades for our software, but we were shocked at how poorly the copy was on the Microsoft web site. There are great graphics, it is a good looking site, it has a lot of technical information, and it explains their software products... but there isn’t compelling copy!

You might say, “Who are you to question Bill Gates, the richest man in the world?” Well, it is true. He makes money at the speed of light and he’s got more money than I could ever dream of ever having. He could buy and sell me ten million times! I still must say that the copy on his site is not that good!

He does have one advantage, though. As important as great copy is, there is one thing more powerful than super copy, and that is total control over an industry. That’s what Bill Gates has! He has a product that dominates!

Microsoft controls 96% of the software in operating systems on the PC. Bill Gates probably doesn’t need to have good copy! If he would hire me though, I could probably make him a couple billion dollars extra. Still, probably doesn’t care in the slightest, because he already has more money than he’ll ever know what to do with.

I know you don’t have that kind of money. You don’t dominate your industry right now. So, here are some suggestions on writing great copy. I am going to give you a baker’s dozen - 13 tips you can use to make your copy much better!

'There is an illusion that has much to do with. . . most of our unhappiness. . . We expect too much.'

Joseph Farrell

'I can stand what I know. It’s what I don’t know that frightens me.'

Frances Newton

1. Who is likely to want to attain what you have to sell?

You must know everything about your customers and prospects, including their hopes, their desires, and their fears. People buy because they either want to gain something or they want to avoid loss. You must know this and know everything you can about your market to get its business.

2. Use great headlines to grab great attention.

Nothing is as important as headlines when it comes to writing copy. You’ve heard that before undoubtedly, but you need to hear it again and again.

3. Want to pile on the benefits.

You must use as many benefits as you can think of that your potential customers will want. Use them in all of your copy.

4. You must make everything believable.

There is great skepticism in mail order and I think there is even greater skepticism on the Internet. You must realize that people don’t necessarily believe what you say and you must explain to them why you can offer your great benefits.

'Do not think of all your anxieties, you will only make yourself ill.'

Shih King

'If you are afraid for your future, you don’t have a present.'

James Petersen

If it sounds too good to be true, then it probably isn’t true. People have heard that ten million times. Therefore, if you’re making a fantastic offer, you have to tell them why it is true.

5. You must be very specific.

This goes along with the concept of believability. Generalities are for losers. You have to be very specific. State exactly what you’ll do for your customers in return for their hard earned money.

6. You’ve got to know exactly what your customers and/or prospects REALLY want.

What do your prospects and customers really want?

I’ve often said that a bad car salesman thinks that he is selling transportation. A so-so car salesman thinks he is selling a combination of image and transportation. But a super car salesman knows he is selling freedom, image, transportation, and sex appeal.

A friend of mine recently spent $105,000 for a Mercedes-Benz convertible. Why would anyone spend $105,000 for transportation? He’s a bachelor, he’s divorced, and he has much more on his mind in buying that car than the fact it will get him from point A to point B.

'We need not be afraid of the future, for the future will be in our own hands.'

Thomas E. Dewey

'Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.'

William James

7. Always use “you” copy, not “me” copy. Always “you” not “me.”

And if your copy doesn’t have at least two or three times as many “you’s” in it than “me’s,” you’re making a mistake.

8. You should use testimonials because folks expect you to be high on what you’re selling.

They like to know what other people think about what you’re selling. Therefore, honest-to-goodness testimonials add a high amount of substance to your claim.

9. You should use photos and artwork that relate only to the benefits you’re talking about.

Make sure if you use photos, artwork, and graphics on the Internet that they pertain to what your benefits.

10. Use the simple “K.I.S.S.” approach.

K.I.S.S. standing for, “Keep It Simple, Stupid!” Your customers definitely aren’t stupid, but it is still very smart to give them copy that is easy to read and understand. You don’t want to confuse them in any way, shape, or form because, as I always say, “If you confuse them, you lose them!”

'He who fears being conquered is sure of defeat.'

Napoleon Bonaparte

'The thing we fear we bring to pass.'

Elbert Hubbard

11. You should summarize your offer.

I heard a criticism not too long ago about T. J.’s copywriting skill because he repeats himself often a second and third time throughout the copy. I pointed out to the criticizer that yes, T.J. does repeat himself a lot throughout his copy... and that particular copy brought in a half million dollars at a seminar. So T. J. was doing the right thing!

Summarizing and repeating yourself is okay. You might want to put a little different twist on it every time, but you’ve got to tell them what you need to, then you should also tell them again and again what you’ve told them.

12. Offer a bonus or several bonuses.

People like to get something for free. When you are selling one product or service, throw in some other things. Try to pick out things that don’t cost you much money but, nevertheless, have high perceived value.

13. Always offer a strong guarantee.

A no-nonsense powerful guarantee always will increase business. Offer things that are no risk to the potential buyer and that’s what they will respond to.

'Fear breeds fear.'

Byron Janis

'Fears are educated into us, and can, if we wish, be educated out.'

Dr. Karl Menninger

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2

Get Your Press Release Past The Editor’s Desk By Doing Two Things That Most People Don’t Do!

Many news releases never make it past an editor’s desk because of these two things:

1. They are poorly written,

2. Something else is missing that might have gotten the editor’s attention.

There are many companies out there that will just send anything to an editor. Why? Because they don’t consider press releases seriously. Many consider advertising their main source of sales, so when they write up a press release they only do so half-heartedly.

Many make the mistake of sending in poorly written, poorly thought out press releases. Consequently, they lose their opportunity to garnish one of the best free publicity options in marketing. Don’t make this mistake yourself!

'Human beings are born with just two basic fears. One is the fear of loud noises. The other is the fear of falling. All other fears must be learned.'

Ronald Rood

'A fool or idiot is one who expects things to happen that never can happen.'

George Eliot

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3

What Mailing Lists Will Make You ULTIMATE PROFITS — Every Single Time You Rent Them?

The answer is: lists you get from reliable list sources. They will help you make the biggest amount of money from the very first day you start!

There are many mailing lists on the market, but there are only a few reputable list brokers. Reputable list brokers can give you specific data on different mailing lists, and that’s exactly what you need to know so you can decide whether or not the list will be a winner for you.

You need to know exactly where the names came from, whose customers they were, what they bought before, how much money they spent, and how recent the list is.

Remember this: a good list broker is like a good stock broker. They make their money by helping you make your money. They’re not out to sell you a list and then disappear. They want to build a good relationship with you because they’ll want you to keep coming back over and over again. That’s how they can keep making their own money.

'We almost made it, but we wanted it all.'

From the song “We Wanted It All,” Burt Bachrach and Carole Bayer Sager

'The most important thing in marriage is not happiness, but stability.'

Gabriel Garcia Marquez

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4

How To Get Other Experts In Your Market Excited About Recording A Cassette Product With You - WITHOUT PAYING THEM ONE RED CENT!

A couple of months ago Russ got a call from Australia. The guy said he’d been working with Peter Sawn, Bill Myers, and others. He said, “I just have to have something from Russ von Hoelscher. I want to record you.” He kept telling Russ how he thought he was great.

Of course, our egos just start to melt. Russ said, “Sure, when do you want to do it?” Russ gave him several hours of his time on a recording. He was putting together this package of expert information on mail order, the Internet, marketing, etc.

You want to do the same thing! This is the way to get a product in one day with someone else doing most of the work. You can make a ton of money. It’s just a very, very exciting way to make money.

I think that all you have to do is simply think about the field of interest you have. Who are some of the so-called experts of the field? Call them, butter them up, and then arrange for a conference call, or simply record it with inexpensive equipment that you get from a place like Radio Shack. If you’ll do this, you’ll be amazed at what a wonderful product you can put together and how much money you could make.

'To dream too much of the person you would like to be is to waste the person you are.'

Anon.

'An aim in life is the only fortune worth finding.'

Jacqueline Kennedy Onassis

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5

How To Build Your Fortune With The Things And People You Love!

This is an overall strategy that we put together for people who want to make money for many, many years with Internet auctions - an overall marketing strategy for you to keep in mind and use.

First of all, understand that a lot of the people who are out there on these Internet Auctions are cut-off. We’re living in a society right now, where the computer is actually the link that people have with the rest of the world. You need to understand this concept because that’s the foundation of this marketing model. The computer is right there. These people are lonely and cut-off, and they’re getting their source of (not only entertainment) social needs being met online.

People want to associate with like-minded people who are just like they are. When we get together with some of our relatives, we have nothing at all to talk about. We’ll sit in a room with our relatives and we won’t know what to say to them. But, if you put us in a room with people like Alan Bechtold, Russ von Hoelscher, Jeff Gardner, and everybody on our panel - in other words, people in our business - and we have tons of stuff to talk about.

'You have to have a dream so you can get up in the morning.'

Billy Wilder

'The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.'

Benjamin Mays

When you’re with people who are like-minded and who care about the same things that you care about, you have a real bond with those people. You have to understand that to understand this: People like buying from other individuals who share their same interests. It all fits together!

Our #1 tip is: You should sell items that you either love or things that you are interested in. You then sell those to other people who also love those kinds of items and are interested in those items.

If it’s something that interests you and something that you want to throw your whole life into - your passion - that’s what you should sell! That’s the kind of business that you should be in on these Internet Auctions. You should sell to these people, build bonds with the people who buy from you, and then remember: The secret to getting rich is to resell people again and again.

You’re not going to get rich on these Internet Auctions by selling to one person one time. You might make a $1,000 or $2,000 for one transaction. That’s fine, and everybody likes making money, but the key is that you have to resell to these people again and again. You stay in touch with them. You send them some friendly e-mail. You tell them about your new items you have that are of interest to them.

'He who has a why to live for can bear almost an how.'

Friedrich Nietzsche

'Purpose is what gives life a meaning.'

C.H. Parkhurst

Remember, for those people who are out there listening and are afraid of these Internet Auctions, a few hours of simple instruction from somebody who’s well-versed on Internet Auctions and a few days of practice, and you can be an old pro at this.

Stick with the items that you love. Stick with items that are very similar, so that once you sell something to someone one time you can go back to that person and sell them over and over again. You have a friend now. You have a bond with a customer. They will re-buy from you. That’s the closest thing that we know to having fun, making money, and having a wonderful life - sell things that you love to people that you care about and people who care about you. In the end, you’ll be making a lot of money . . . but you’ll also be living a wonderful life.”

'Great minds have purposes, others have wishes.'

Washington Irving

'To live means to have. . . a mission to fulfill—and in the measure in which we avoid setting our life to something, we make it empty.'

Jose’ Ortega y Gasset

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6

How To Make Your Prospects Emotionally Yearn For The Products You Offer!

It is vital that you get your prospect emotionally involved with your offer so that he/she yearns to have what you have to offer, right from the start.

An emotional appeal usually disarms the skeptic who does not want to buy an unneces-sary item. An emotional appeal is how to get your prospects emotionally involved when they read your ad. And an emotional appeal is the biggest possible benefit you can give.

For instance, let’s say that you’re offering a diet program. The headline is “Imagine Yourself Ten Pounds Thinner In Thirty Days — WITHOUT DIETING!” That’s something many people would like to be able to do, and it appeals directly to their emotions, their hope of gaining a better self-image, and their need to be accepted by society and their peers.

In a roundabout way, the ad is really saying, “You can be healthy, win friends, gain power and status with people, and have a more attractive appearance — all by accepting what we have to offer.” The headline may not read like that, but that’s the strong, emotional picture that will appear in the prospect’s head.

And it’s not just limited to weight-loss products. Within every specific market there is a want — an unfulfilled feeling of need — that you can present emotionally.

Success. Money. Social stature. Power. Love. Relationships. Easier work. Self-employment opportunity. More family time. More hobby time. The options are seemingly endless. Study and know your market inside and out. Then use your imagination!

'The true worth of a man is to be measured by the objects he pursues.'

Marcus Aurelius

'A useless life is an early death.'

Johann von Goethe

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7

The #1 Thing That Stops People From Finding Their Fortune With These Profit Building Techniques!

We’d like to take a few moments here to discuss what we believe is the #1 thing that stops people from finding their fortune with these profit building techniques.

When T.J. and I first started learning back in 1989, we soaked all the information we could like a couple of sponges. The question is, why haven’t other people we have tried to teach pick up on it and cash in?

First of all, we firmly believe that one of the major problems is getting started. I’ve said this again and again, and I’ll say it again right here - getting started is half the job done.

Many people believe they have to have everything in place, though. They have to have their technical tools. They have to have their computer and the right kind of software. They have to have their office set up in a certain way. They have to do all these different things that really by themselves will not make them a lot of money. They never believe that they have things just right so they can get started immediately! They are always thinking of things they have to learn, things they have to do, and things they have to own before they can get started.

'There is one thing which give radiance to everything. It is the idea of something around the corner.'

G.K. Chesterton

'Lack of something to feel important about is almost the greatest tragedy a man may have.'

Charles C. Noble

The successful people in the business know that they’re never going to have it all right - including us! We’re never going to reach Nirvana. We’re never going to have it perfect, so we just start!

We start with the tools we have. We start with the ideas we have. We grasp upon some expert advice, do some research, but then we start! We learn as we earn!

If you will just think about what I’m saying here and follow the discipline of “learn as you earn” rather than try to learn everything before you earn, you’ll be a mile ahead of the competition.

Most people want to have everything in place and everything just right before they start. Well, guess what, my friend? It will never happen! You will never have it perfect! There is never a perfect way to start, except to get started now and then learn as you earn! You will be surprised at how smart you’ll get and how quickly it will happen once you just get into the race.

The best time to start was yesterday, or last year, but you didn’t do it ... so the best time to start is today!

'There are three ingredients in the good life: learning, earning and yearning.'

Christopher Morely

'To grow and know what one is growing towards—that is the source of all strength and confidence in life.'

James Baillie

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8

The Millionaire Mindset! How To Make Your Fortune With Internet Auctions! Once You Have The Proper Mindset, Everything Becomes Easy!

Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of. We think that after listening to all these tapes, you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

'In everything one must consider the end.'

Jean de La Fontaine

'Not only must we be good, but we must also be good for something.'

Henry David Thoreau

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9

An Amazing Little Known Trick That Can Quickly And Easily Turbo Charge Your Affiliate Program And Turn It Into A Powerful Cash Generating Money Machine Virtually Overnight!

My idea has to do with if you have an affiliate program set up yourself. And here’s the secret. Whew!!!

This is something that people right now with affiliate programs have been using to pull in a lot of people with very little work on their own. The secret behind it is a two tier affiliate program. It’s an amazing little known trick that can quickly and easily turbo charge your affiliate program and turn it into a powerful cash generating money machine virtually overnight.

'The American people can have anything they want; the trouble is, they don’t know what they want.'

Eugene V. Debs

'To have a reason to get up in the morning, it is necessary to possess a guiding principle. A belief of some kind. A bumper sticker, if you will.'

Judith Guest

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10

Choose The Right Name To Make Membership Even More Attractive!

You need to give them a good name. For example, “Frequent Flyers” was a great idea. It identified the customer, but what it really meant was “frequent customers.” You want to call your club your “Preferred Customer Club,” your “Inner Circle,” your “Players Club,” your “President’s Club.” Give it a name that has some appeal and some stature that says to your customer, “I value you and I value your business.” It doesn’t have to be too elaborate.

One of the chief advantages of a club is that you build that second sale. We all know that the big expense is getting the customer the first time. It’s getting the customer to make that first sale. You have that cost of acquisition. The cost of getting that customer to make the first purchase. But then, after they’re on your list, after they’ve made a purchase from you, the profit is in subsequent. Then you don’t have all the cost of acquisition.

'He turns not back who is bound to a star.'

Leonardo da Vinci

'He might never really do what he said, but at least he had it in mind. He had somewhere to go.'

Louis L’Amour

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11

The Seven Step Strategic Approach To A Million Dollar Internet Back-End!

In this article I’m going to cover a seven step strategic approach to a million dollar Internet back-end. You’ve read it in our materials in the past, you’ll read it today, and you’ll hear it again and again whenever marketers talk. You can’t survive on your front-end sales alone.

Many times, the best front-end products are cheaper, more affordable products for the customers to purchase. Therefore, they won’t have a huge profit margin - if they have any profit margin at all - so your whole strategy has to be focused towards getting those customers who have bought from you before to buy from you again. The marketing costs on your first sale can eat you up if you don’t have something to back it up.

Here’s a quick story. We had a customer who bought from us business-to-business. He ordered a $782.00 paper profits program from us.

The customer had originally contacted us with some expensive advertising that we ran. We had sent out our mailing piece and this person had responded. She ordered the product over the Internet. She faxed us a copy of her order form, and she included her credit card number so we could charge her for the $782.00 product.

'Choosing a goal and sticking to it changes everything.'

Scott Reed

'Laboring toward distant aims sets the mind in a higher key, and puts us at our best.'

C.H. Parkhurst

When we sent that package out, we sent some ride-along material with it in the form of a special report on a product we had that was closely related to the product she had ordered. It happened to be “For Sale By Owner,” because the initial product dealt with real estate issues.

The very next day she sent in a $152.00 order! That’s right, she accepted the extra offer the day after she had received the product! “That’s great!” I thought.

And so, when we shipped that product, we had ride-along materials that went with it that offered a more expensive, more comprehensive, better package to suit her needs. All of a sudden, she wanted a $1,437.00 package that we had available!

Our marketing costs on those two additional materials were less than $1.50, yet, we brought in a sale of $782.00, and in a few days of interaction we made $2,371.00 - all from an unbelievably miniscule $1.50 additional cost! That’s the reason we need a back-end!

This seven step strategic approach to the million dollar Internet back-end is really the essence of simplicity.

'Everything’s in the mind. That’s where it all starts. Knowing what you want is the first step toward getting it.'

Mae West

'Having a dream isn’t stupid. . .It’s not having a dream that’s stupid.'

Anon.

1. Pick a product topic area that you like.

This should have a solid customer base. You should also be able to either create or license a product for your use.

It deliverable over the Internet? Will you be selling it over the Internet? The answer there, of course, is yes!

2. Do a little bit of research.

Business research, that is. I am talking about shirt sleeve research!

Use search engines. Cruise 200 related web sites if you have a couple of free hours one day. Check news groups and e-zines. In three hours you can literally have an encyclopedia of knowledge. Now you know exactly how to market it!

3. Focus on a main product.

This will be your flag ship product.

4. Locate additional related products.

You work out arrangements and gain the rights so you can sell, create, and develop additional products for the customers that are interested in the product you sold them originally. You know they are interested, because they bought the main product!

'There is no happiness except in the realization that we have accomplished something.'

Henry Ford

'Strong lives are motivated by dynamic purposes.'

Kenneth Hildebrand

5. Market your flag ship product.

6. Everything hinges on delivering great value.

If you haven’t formed a relationship with your customer (which is what you are looking for), you’re making a grave mistake. Therefore, you should deliver good value to build that good relationship. Then you can offer them something more in-depth, specific, focused, and expensive that is in their demonstrated area of interest - which, of course, is what you are marketing in.

7. Offer to serve your customers further.

You can do this through e-mail follow-ups. You can do it through ride-along materials in your packages. Just do it! Then you offer them products that you’ve already found. You can offer a catalog, you can offer them serially, but in the end you’ll have hardly any additional marketing costs to get the massive amount of back-end sales.

'Aim at nothing and you’ll succeed.'

Anon.

'Only he who can see the invisible can do the impossible.'

Frank Gaines

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12

The Power Of “FREE!” How To Get Rich Giving Stuff Away At No Cost!

One of the most attractive offers you can ever make is giving away FREE bonuses with the purchased product that are worth more than the product itself!

Yes, you read that correctly . . . give away bonuses that are worth more than the product you’re selling! We know you’re wondering, “Why would I want to do THAT?!?” The answer - to sell to more customers!

Let’s say you’re selling a book for $19.95. You’ve also got some reports with cutting-edge information on something, and you’d sell them each for $10.00. Throw three or four of those reports into the offer, so when the prospect buys the book, he or she will get . . .

“. . . Four free reports worth $10.00 each - a $40.00 value - yours absolutely FREE with purchase!”

By doing this, and telling your prospects how much the free bonus gifts would be worth if you WERE selling them, you are showing them that they’re getting an INCREDIBLE value for their $19.95 - In fact, they’re getting a lot more than they’re paying for!

Thus, you stand a very good chance of having a great selling product. This is the power of “FREE!” there are few things in the marketing world that excites customers and prospects as much as the concept of getting something for free.

But, when you show those same prospects that they’re getting more for free than they’re paying for, you’ve created a very powerful offer that could potentially bring you tons of money! This is how you could get rich giving stuff away at no cost!

'The only people who attain power are those who crave for it.'

Erich Kastner

'A life that hasn’t a definite plan is likely to become driftwood.'

David Sarnoff

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13

How You Could Double, Or Perhaps Even Triple - Your Profits In Less Than 30 Days!

Just about any business can use the up-sell technique in selling. “Upselling” is adding something more to a primary deal to generate more profits from the initial sale. You can instantly double or even triple your profits in less than 30 days!

When someone buys a product or service right away, they are showing you that they have a specific need at that exact time. They are in the market, and they are ripe for what you are selling.

This is the perfect time for you, right away while the relationship is fresh and new, to go back to that customer and sell them an additional related item that is an add-on to what you initially sold them. This way you “strike while the iron is hot,” and you profit even more from it. You can potentially make up to three times more profits per customer.

Have you ever gone to a clothing store for slacks and ended up with new stockings, a belt, shirt, and matching tie? Or, maybe you were just looking for a slack outfit. Did you end up with a matching necklace, flats, scarf and a purse to match? Did the salesperson suggest any of those items? Well, that Up-selling!

This is an example of continuity sales, or “locking customers in” to keep them buying from you. You know that they’re interested in something. So find out what they are interested in and offer them as much as you can. Then you can grab them while the need is there and the attention is yours. This is how “locking customers in” can make you big bucks!

'Follow your bliss. Find where it is and don’t be afraid to follow it.'

Joseph Campbell

'Ambition means longing and striving to attain some purpose. Therefore, there are as many brands of ambition as there are human aspirations.'

B.C. Forbes

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14

100-Times Better Than Search Engines! How To Get Your Website Listed In Dozens Of Directories And Books - FREE!

Here’s something that could bring thousands, maybe even millions of people to your website - but do it absolutely FREE of charge! It’s how to get your website listed in dozens of directories and books - FREE!

The way to do that is to get your website listed in various books, manuals, and directories.
One of the things that we want to point out to people is: you can go out there and advertise your website in newspapers and in general publications, but you’re going to make a lot more money if you market your website to your market. If you have a website with arts and crafts products, you’re going to make a ton more money if you advertise your website to the arts and crafts market.

And that’s the same with any type of website. As long as you market it to your particular market, you’re going to make a lot more money than going to a general market.

So when you’re looking at what books, directories, and manuals you want to have your Website listed in, look at what books, directories, and manuals your market is reading! It’s 100-times better than search engines!

'The greyhound that starts many hares kills none.'

Spanish proverb

'He who serves two masters has to lie to one.'

Portuguese proverb

I picked up a book the other day that was all about a certain type of collectible. In the very first chapter, the person writing the book listed 3 or 4 websites that dealt with the topic of that book. And I looked up those websites and the traffic on those websites was phenomenal! In asking these people how well they were doing financially, they were telling me they were making a ton of money and they were literally doing no advertising! All the advertising was free in some of these books, manuals, and directories.

So, if you can go out and find (whether it’s in your book store or self-published) books, manuals, directories, guides, whatever, reports even - and you contact them and say “Look, I’ve got a website that I think the readers of your publication would be interested in...” In many cases, what the author of that book or publication wants to do is get the hottest, most updated information they can in front of the people who are reading that book.

In many cases, they’ll go ahead and include your Website information absolutely free as a service to their readers! Now you’re in front of a hot market because, not only are you in front of the people most interested in what is on your website, but you’re getting people who are buyers.

They’ve already bought this book, this manual, or whatever. They see your website address, they go to your website, you’re not just getting people interested in what’s on your website to your site - you’re getting proven buyers who are interested in what you’re selling on your website to your site.

That’s really a great way to get a lot of free advertising and move a whole bunch of people to your website and start them buying products.

'If you would be Pope, you must think of nothing else.'

Spanish proverb

'The true object of human life is play.'

G.K. Chesterton

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15

How One Man “Beefed Up” His Home Study Course Without Writing ONE SINGLE WORD - And YOU Could Do This, Too!

There is actually a way, using the Internet, that you can cut the process down and have the printed product of one hundred or two hundred pages finished and complete, all within a single day. It’s going to take some work, but it can be done.

This is how you do it. A lot of these marketers and experts in many different niches have their own websites. They put content on their websites. Many of these are free reports or excerpts from books they have. They include many of those on their sites to get people interested in their other products.

You can go to the websites of these experts and ask them the very same thing. “Look. I’m putting this product together. I’d love to include your report. I’ll give you a free plug at the end of that article if I can use it.” In many cases, they’ll say “Yes!” Again, it’s free advertising.

For example, I published an entire course on free advertising. As I was updating it, I wanted to put some additional information in there and really beef it up. At the same time, I didn’t want to be stuck at the computer for the next six months typing up things and working my fingers to the bone.

'Use your health, even to the point of wearing it out. That is what it is for. Spend all you have before you die; do not outlive yourself.'

George Bernard Shaw

'Why should I deem myself to be a chisel, when I could be the artist.'

J.C.F. von Schiller

I went to the Internet, and I found Paul Hartunion, a big name when it comes to free publicity. I went to his website and found that he had dozens of reports on the Internet free for anybody to look at. I quickly e-mailed him. He said, “Great. Please use these articles in your product. All I ask is free mention at the end.”

The same thing happened with John Kramer who has a book called One Thousand and One Ways To Market Your Book. I went to his website. He also has articles and reports. Again, I simply asked him. Remember, he’s a nationally known, big, big name in book selling. He said, “Fine. Great. All I ask is that you give me a free plug at the end of that article, but feel free to include it in your package.”

Instantly I had quite a bit. I probably had an additional fifty or sixty pages of additional information that I was able to get instantly off the Internet. The best thing about that is I can actually copy it right from the Internet and paste it in a document, right into my course, without having to retype a single thing.

All I did was I punched a few keys, copied it from their Internet site, pasted it into mine, and boom, I had fifty or sixty additional pages absolutely free of charge written for me by experts. It was super simple. You can take this idea and use it for almost any niche or any different idea and have an instant product in one day.

'If you would hit the mark, you must aim a little above it; every arrow that flies feels the attraction of earth.'

Henry Wadsworth Longfellow

'Man’s reach should exceed his grasp, or what’s a heaven for?'

Robert Browning

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16

Learning To Use The Computer, The Internet, And The Internet Auctions Is Easy! REALLY! Don’t Let A Negative Hold You Back From A Chance To Make A FORTUNE!

We know there are some of you that are afraid to even get online. You’ve never done it and you’re afraid of it. Well, it is so simple and so easy - there is a bit of a learning curve, though.

We think the people reading this range from those who are already doing this and are getting a little help, a few techniques, and strategies to do it better, to those who are just getting started.

Those who are just getting started could get somebody in their family to help them learn, or run a little ad in order to get somebody to help them.

We’re really not very computer literate. We’ve sold hundreds and hundreds of thousands of dollars worth of computer programs, but we don’t consider ourselves computer whizzes by any means.

We had a fellow that works for us and we said, “You want to make a little extra money part-time after work?” He said, “Sure.” We said, “We want you to show me how to get around on these auction sites.” With just about four sessions with him, we can dance all over the place to these auction sites now. It’s much easier than most people think. Learning To Use The Computer, The Internet, and The Internet Auctions is Easy! REALLY! Don’t Let A Negative Hold You Back From A Chance to Make a FORTUNE . . . by selling on the Internet auction sites!

‘It may be that those who do most, dream most.’

Stephen Leacock

‘Imagination has always had powers of resurrection that no science can match.’

Ingrid Bengis

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17

How To Overcome Indecision So You Can Get To Work - And Start On Your Path To Success IMMEDIATELY!

What stops most people from using the key strategies that we share with people so they can find their own success with Internet or direct marketing?

Many times it’s having so many powerful strategies to choose from that people become paralyzed by analysis. They don’t know where to begin. They look at so many choices, and instead of choosing one and taking action, they end up afraid they’ll make the wrong choice so they don’t take any action at all.

They will plan and think it through over and over and over - and they end up not implementing anything and getting started.

Another brick wall people seem to run into is focusing too much on micro decisions, the tiny things. Things like worrying over the color of the paper you’re going to use, or the ink, or the fonts.

The key here is in the fact we’re giving you so many things you can do. The way to look at it is that it’s not, “How do I decide which one to do?” the idea is just to pick one. Pick the one that looks the easiest and most fun to you, and start doing it.

'We are all in the gutter, but some of us are looking at the stars.'

Oscar Wilde

'One may miss the mark by aiming too high, as too low.'

Thomas Fuller

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18

Five Secrets Of Creating A Memorable Domain Name That Will Stick On Your Prospect’s Mind So They Can Remember You And Return Again... And Again... ...And AGAIN!

In this article I am going to cover five secrets of creating a memorable domain name that will stick in your prospect’s mind so they can remember you and return again and again.

1. Keep the name simple

This step is really the simple one. We get carried away sometimes with domain names and try to make them very complicated and elaborate. The more we do, the more difficult they are to remember!

The ideal domain name is a very short name. Short names are easy to remember. It should be a single word, but, unfortunately, most of the single word domain sites are long gone. Sites like Books.com or Accountants.com disappeared years ago. They are either in use or being held out for a big sale.

These days you don’t have those kinds of choices, but you still need to try to keep it as simple and clean as you can. You want to make certain it’s easy to spell. It doesn’t matter if it is easy to remember; if people don’t know how to spell it, you’re still in trouble.

'It takes vision and courage to create—it takes faith and courage to prove.'

Owen D. Young

'Whatever you do, you need courage. . . To map out a course of action and follow it to an end requires some of the same courage which a solider needs.'

Ralph Waldo Emerson

I was working on a site recently where the key word was therapist. The problem with the word therapist is the fact that people can remember it, but when they have to spell it they are in trouble! You want to select a name that people can spell as well as remember!

2. Make certain that it has no hyphens in the name

Currently having hyphens in a domain name is very popular because it opens up a whole new window of opportunity for getting domain names. With hyphens you can get some domains that you wouldn’t be able to get otherwise because the single names are gone.

The problem steps in if you do radio advertising, being interviewed on a program, or have any word of mouth promoting your site. When the web address (or URL) gets pronounced, the hyphen tends not to get used. It is hard to say, “It is accountant hyphen something else.”

In the end the prospects will end up at the site of your competitor who doesn’t have a hyphen, but is selling the product that you’re selling... and you lose. Therefore, do your best to keep it simple, understandable, and easy to remember.

'No great thing comes to any man unless he has courage.'

Cardinal James Gibbons

'Great things are done more through courage than through wisdom.'

German proverb

3. If you’re in business for the long haul you need to avoid clichés

Right now words like cyber, digital, tech, etc. are very much in vogue - but they are words of the 90's. If you plan to be in business for the long haul, you don’t want to be stuck with a name that is very identifiable as only strong and viable in a certain time period... especially when that period will eventually become the past. Therefore, it is to your best interest not to choose a trendy name.

4. Don’t name your company after your web site address

There is a current trend of naming companies such-and-such dot com. That is very short-sighted! The experts are saying that it won’t be long because the majority of the businesses are online and doing business online. You want to be known for the name of your company, not just a .com company, because by then everybody will be a .com, or the equivalent.

5. Come up with unexpected combinations

These are like other coined words in the Internet industry such as Yahoo and eBay. Amazon is not a coined word, but it is an unusual application of the word. By using the word Amazon, they were trying to convey size - Amazons are big according to legend, after all. Therefore, Amazon Books means a very big bookstore.

'There are a lot of fellas with all the ability it takes to play in the major leagues, but. . . they always get stuck in the minor leagues because they haven’t got the guts to make the climb.'

Cookie Lavagetto

'It takes as much courage to have tried and failed as it does to have tried and succeeded.'

Anne Morrow Lindbergh

Include unexpected combinations like Fog Dog, and unexpected visual combinations like Green Tiger. That gives you the chance to brand your own name and make it anything you want it to be. Green Tiger could be tools. Green Tiger could be a search engine. Green Tiger could be a clothing line. If you come up with an unusual name like that, you then get to make it what you want it to be. Green Tiger is very visual. Plus. When you read Green Tiger, you get an image in your mind of a Green Tiger, which is something that is unexpected. Tigers aren’t green!

Blue Thumb is another good example. Green Thumb is common, but Blue Thumb sticks in your mind because it is different.

You can also coin and use words in unexpected ways. Apple Computer is a great example! An apple is a fruit. It doesn’t apply to a computer! When you pair it with that computer, though, it becomes very easy to remember and very distinctive.

Those are some tips that will help you look at domain names in a slightly different way. Now I would like to give you one of the most valuable tools I have found on the Internet for domain names. It is a site called domainsurfer.com. If you’ll go to that site you can put in any key word.

'Whenever you see a successful business, someone once made a courageous decision.'

Peter Drucket

'Knowledge without courage is sterile.'

Baltasar Gracian

It doesn’t matter what the key word is. If you enter that key word it will give you every domain name registered that includes that key word. This is amazing because you’ll find out there are thousands and thousands of words for almost any subject.

These are domain names that are in existence, and it tells you what is already taken. More importantly, though, it stimulates your imagination and it gives you great ideas for variations, and you’ll find that there are seemingly unlimited words for good domain names that are still available.

Another great thing about this site is that you can click on any one of those words and it will tell you who owns it or will take you directly to the site, and you can see it. It is the most valuable research tool in the world!

If you were looking for accountants, you could type in the key word accountant and it would give you every domain name that has been registered with the word accountant in the title. Then you could go right down the list and click on them to see what people in that business are offering, saying, and what their sites are looking like. It is the most valuable research tool you’ll ever find on the Internet!

'It’s weak and despicable to go on wanting things and not trying to get them.'

Joanna Field

'Be courageous!. . .I have seen many depressions in business. Always America has come out stronger and more prosperous. Be as brave as your fathers before you. Have faith! Go forward.'

Thomas A. Edison

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19

YES! You Can Sell Internet Advertising ... Even Without A Website!

We’re going to show you how to do it even if you don’t have a web site. All you really need is an e-mail address. The way to do that is to become an advertising broker for niche markets.

There are some very large companies that are brokers for some of these very large web sites. Some of the search engines like Yahoo and Hot Bot and Infoseek, and some very large corporate sites use them.

But you can make a lot of money by being an advertising broker for niche markets. And the great thing about this is you can focus on a niche market that you have an interest in. So you are doing something that you enjoy, but you are also making a lot of money.

Let’s run through a quick example - we think an example would really explain how you might do this. Let’s say that you really like your dog. Maybe you have five dogs or six dogs. You like dogs and you go to all these web sites. You are interested in caring for your dog, and training your dog. You could actually contact a lot of these small and medium sized web sites dealing with the training and caring for dogs. A lot of these sites actually offer advertising, both banner advertising, classified advertising, and all sorts of other different advertising offers.

'Dare to begin! He who postpones living rightly is like the rustic who waits for the river to run out before he crosses.'

Horace

'Nothing ventured, nothing gained.'

Anon.

You can go to those web sites and make a deal with them. You can say, “Look, I would like to be a broker for your advertising. I can bring in some relatively large companies that would like to advertise on your site.” All you ask is a commission, maybe 10 or 15% for every ad that you get placed on that particular site.

If you set up only ten, twenty, or thirty of these sites focused on dog training and caring, then you can go to some of the larger companies like Petopia, Pets.com, or some of the larger companies that focus on selling to pet owners and go to them with a special offer.

We’ve made a special offer with some of these sites and have, literally, thousands of people coming in that are interested in dogs. They’ve got message boards and discussion boards. It’s your target market and you need to be advertising here.

And we’ve got a special deal for you. If you advertise on ten of these sites, we can give you a 5% discount over what you could get your advertising for if you went directly to them. And then, of course, you take your percentage.

'We ought to face our destiny with courage.'

Friedrich Nietzsche

'The great man is the man who does a thing for the first time.'

Alexander Smith

The great thing about using a system like this is, once the contacts are made and you have them set up with the niche web sites that you want to focus on, selling the advertising is a very simple process. You go out, you make the special deal. Because you’re the broker, they will go ahead and send you the banner ad they want placed, or the copy that they want placed on a web site, ready to go.

You don’t do any of that. In fact, in many cases, they’ll just e-mail you the graphic they want placed along with the payment information. Make sure you get that. That’s very important to this process. Then you proceed. You’ve made the arrangements with those particular web sites, now you take that graphic and simply forward it in an e-mail to those web sites along with the payment that needs to be sent to them. And that’s it! By being a middleman you can literally run your business with a few e-mails, making some contacts with larger web sites and smaller web sites.

It’s a great way for you to make money selling Internet advertising without doing a lot of work. You don’t have to set up your own web site. You don’t have to focus on pulling in traffic. You don’t have to do all the hard work.

Instantly, you can start making connections with ready-to-go web sites that already have the traffic and are already selling advertising. Your job is just to broker those ads and help them get more advertising sold. And, especially if you’re working on a niche market or a couple niche markets that you really have an interest in, it can be a very fun way to make a lot of money.

'Think you can, think you can’t; either way, you’ll be right.'

Henry Ford

'A man’s life is what his thoughts make it.'

Marcus Aurelius

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20

What You Get For That 30%!

One thing we’d like to clarify is what you get for that 30% commission to Microsoft. They track everything!

They track who’s earned a commission, they pay out the commission checks for you, they do everything for that 30%. The only money you would have to come up with to set up an affiliate program in this system is you do have to make an initial deposit of a minimum of $100. So for $100 you have a no risk opportunity.

If you don’t get any commissions, that’s all right. They use that to pay out the commissions. There is no risk. They do all the work. We can’t think of a better way to get other people doing your work for you than to use a system that doesn’t require any work on your own and no risk. And that’s the opportunity Link Exchange presents to you!

'If you prepare for old age, old age comes sooner.'

Anon.

'Men will get no more out of life than they put into it.'

William J. H. Boetcker

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21

How To Maximize The Profit Potential Of All Your Direct Mail Pieces!

The trick to making millions in direct mail is to send your sales material to those prospects that have shown interest in the same type of products or services that you are selling. You have to offer your products to the people who already have a past history of buying those kinds of products.

These are the people you know are interested. These are the people who have accepted offers like yours in the past. They have shown trust in either your company or other similar companies. Therefore, these are the best prospects to send your sales material to.

By sending your sales material to these prospects and customers, you are maximizing your chances to make sales. This raises your profit potentially to a very high degree. If the list you use has enough prospects that fit this description, you can potentially make millions!

'Trust men and they will be true to you; treat them greatly and they will show themselves great.'

Ralph Waldo Emerson

'He who fears being conquered is sure of defeat.'

Napoleon Bonaparte

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22

How to Make Your Prospects Prefer Ordering From You Than Doing Anything Themselves!

If you’re selling a product that is supposed to bring about specific benefits, tell people how to do it themselves. This will show them how complicated the process really is! It will make them want you to do it for them! This is how to make your prospects prefer ordering from you than doing anything themselves!

Look at it this way - there’s a trash man for your neighborhood or town, perhaps. Now, if everyone on your block wanted to, they could just get a pickup truck or something, throw the trash in the back of it, and haul it to the landfill or sanitation department themselves.

But they don’t. And why don’t they? Because it takes work. It’s an inconvenience.

Therefore, they’re willing to pay a guy - your trash man - to come do it for them!

The same principle can be applied here. Tell those prospects how hard it’s going to be to do something. Tell them EXACTLY what it’s going to take for them to do it.

Then tell them you’ll do it for them . . . for a reasonable price. If you do this correctly, you can bring in a lot of sales!

'Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind.'

Marcus Annaeus Seneca

'Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.'

Friedrich Nietzsche

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23

The Power Of RST, And How It Can Make You Rich

RST is the art of Reading - Studying - and Transferring the ideas, methods, and strategies of others. It can make you rich because marketing and sales ideas and methods are interchangeable. All it takes is conceptual thinking... an open mind... and a willingness to continually ask yourself; “How can I use this idea or method in my business or marketing plan?” The most explosive breakthrough concepts come from MIXING combinations of different ideas, sometimes unrelated ideas. Using these ideas in your own business can make you rich.

Listen closely. The best way to get winning money-making ideas of all kinds is to study the ideas others are using. Quit thinking like a consumer and start thinking like a businessperson. Start thinking like a marketer. Look at all the different products and services that are being sold. There are thousands of them. Then, start becoming aware that these products and services are making somebody a tremendous amount of money... This will (hopefully) lead you the idea that YOU CAN BE MAKING HUGE AMOUNTS OF MONEY WITH YOUR OWN PRODUCT OR SERVICE.

That’s the point you need to get to. It’s an attitude... a mindset... a way of looking at the whole subject. Get this mindset, model after the successes of others, and you’ll be on your way to making huge amounts of money.

'There are people who want to be everywhere at once, and they get nowhere.'

Carl Sandburg

'A windmill is eternally at work to accomplish one end, although it shifts with every variation of the weathercock, and assumes ten different positions in a day.'

Charles Caleb Colton

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24

Show Your Customers That You Really Care About Them, And PROFIT LIKE NEVER BEFORE!

Let your customers know one thing . . . that you care about them . . . and triple your profits! Studies have been done that asked people why they quit buying from a certain company. The overwhelming number of answers were “I felt the company didn’t care about me.”

You have to do special things for your customers. Treat them as well as you can. Be personable with them. Write to one person whenever you write a sales piece, be it an ad, a sales letter, or whatever. Give them special bonuses and great guarantees.

If you do these things, not only will you be able to keep the customers you have, but word will also get around about how you treat your customers. More people will want to buy from you, and you can increase your profits with your congeniality - possibly up to as much as triple what you were making before!

'In the long run men hit only what they aim at. Therefore, though they should fall immediately, they had better aim at something high.'

Henry David Thoreau
'Aim at heaven and you get earth thrown in; aim at earth and you get neither.'

C.S. Lewis

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25

A 70 Year Old Money-Making Secret That Works Even Better Now!

Money-making opportunities have been selling strong for decades. You can go back through many different magazines that were published 70 to 80 years ago and find a wide variety of different money-making plans and programs that were sold back then to people who were looking for a way to make more money.

This is a proven and profitable market that is only getting stronger. The future is bright for people who sell money-making plans and programs.

* There are millions of people who are looking for a way to make more money.

* Millions of people are getting laid off. Corporate America isn’t very secure anymore.

* It’s harder for two people to make it on an ordinary salary.

All of these factors added together can spell huge profits in your pocket! Study some of the hottest money-making offers that are being sold right now. Order these. Find out how simple and easy it can be to sell products and services that are designed to help these millions of people.

‘It takes a lot of courage to show your dreams to someone else.’

–Erma Bombeck

‘It takes more courage to reveal insecurities than to hid them, more strength to relate to people than to dominate them, more “manhood” to abide by thought-out principles rather than blind reflex. Toughness is in the soul and spirit, not in muscles and an immature mind.’

Alex Karras

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26

Let Other Peoples Marketing Secrets Make You Rich!

Here are four ideas for making money with other people’s secrets:

(1) Legally steal. Look for marketing materials and ideas other people are using. Be a detective. Snoop.

(2) Value the sales materials others are using. Keep these materials. Study them. Spend time analyzing them.

(3) Find ways to use these valuable ideas. Weave them into your marketing plan and sales material.

(4) Teach yourself how to see the “big picture.” Look for the unrelated ideas others are using. Determine the ideas that are behind the strategies. Ask yourself “why are they doing this?” Play with these ideas in your mind...

See if there are ways you can incorporate these ideas into your products/services or company... Remember, the money-making ideas that are working for others right now are secrets because: (A) Most people don’t recognize them. (B) Most people don’t think there’s any way to use these ideas in their business.

‘Imagination has always had powers of resurrection that no science can match.’

Ingrid Bengis

‘You can vitally influence your life from within by auto-suggestion. The first thing each night, suggest to yourself specific ideas that you wish to embody in your character and personality. Address such suggestions to yourself, silently or aloud, until they are deeply im-pressed upon your mind.’

Grenville Kleiser

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