We thank you for your faith and belief in Money Mastery On The Net. Many months of research and development went into this Ebook, and without the efforts of many, many people, this powerful information would still simply be secrets scribbled only in the heads of the richest marketers and millionaires in the world. Now it could be YOUR turn!

What separates the money Masters from the amateurs? Why do some people painstakingly slave and scrape, struggling for every single dollar they make on the Internet while other people have money flowing in like a giant raging river of cash?

Why do these Internet millionaires get richer while all the other Internet marketers get poorer?

The secret is, the Masters have simply learned something that you haven’t learned.

You might be shocked to learn that the money Masters are no different than you are. They are people just like you. They had the ambition and the courage to take a chance, to take a risk, and to make the investment to learn some of the secrets that are now contained in this powerful new E-book, Money Mastery on the Net.

Most of them didn’t spend any money or time to discover these secrets. They became money Masters instantly, because they found out what the Internet millionaires were doing, and simply duplicated their strategies!

Instead of spending their own hard earned money and wasting weeks, months, and even years trying to figure out how to make money on the Internet, they simply went to the Wealth Masters – those money Masters online that were already getting rich – and duplicated their efforts. They copied exactly what they were doing step-by-step.

Now you have that same treasure map in your own hands! Now you can potentially become a money Master instantly without having to go through all the hard work and effort that so many people are still arduously toiling through. You can race ahead of the pack, run to the finish line, and potentially win first place in the race to Internet wealth by using this incredible system!

Every year, hundreds of millions of dollars are being made from home. You too could be one of the hottest Internet success stories in the country… or even in the whole WORLD! Go to the first page of Chapter 1 and GET STARTED TODAY!

You have to give the editors what they want: to provide information that their readers will find helpful, interesting, and worth their time. The better you can convince the editors that you can help their readers, the higher the chances you will be able to gain free publicity from that publication.

Your whole press release has to be one sided. When you go out there to a customer and present your product or service to them and try to get the customer to do business with you, you have to be one-sided.

When it comes to editors and prospective customers, you have to be one-sided - THEIR side. You have to tell them all your product or service can do for them. Focus on serving them, not yourself - because the more you’re able to do that, the more potential money there is to make. This is how to give editors what they want and make a small fortune!

Unfortunately, we’ve got some bad news. The bad news is that if your web site doesn’t have this one thing, it will never make any money.

But, hey, guess what! We’ve also got some good news. It is easier than you ever thought to get this one thing!
What is this one thing? Well, this one thing is traffic! It’s people on your web site, looking at your products, and buying things.

Now, the challenge here is that there are some people who believe there are so many people on the Internet, they’re just going to stumble on to their web site and buy something.

In fact, the International Data Corpora-tion places the global Internet population, the people on-line in 1999, at 196,000,000 people. And they say by 2003, there is going to be 502,000,000 people on the Internet.

So, there are people out there that believe even if they get half, of a half, of a half of a percent of all the millions and millions of people, they’re going to be raking in some pretty good money.

Well, unfortunately, even once you have a web site it’s important to do advertising to promote it and to pull traffic in. Certainly you might have some people just stumbling onto your web site automatically, but why rely on that when you can actually build up your traffic? And as you’re building up that traffic on a daily basis, you are building up your profit.
There are two secrets to building up some really great traffic. The first secret is: be consistent. You need to do something consistently every single day to promote your web site and to build your traffic. This can be in 15 minutes a day, 30 minutes a day, an hour a day, or whatever. But you need to be consistent and do something every single day.

The second secret is: diversify. Don’t focus on only one type of advertising. Don’t think you’re only going to need to be on search engines, or you’re only going to send press releases.

It is a good idea to do a little bit of advertising in a lot of different avenues. For example, you might want to go out and really focus for a week on search engines. Then you might want to go place a few banner ads. You might want to go to a few other sites and get some link lists. Visit some sites and get some free classified ads out there. Place some print advertising in magazines and newsletters. Send out some press releases. Get listed in books and directories that have been mentioned on this audio cassette program.

You might find some web sites that are similar to yours, and get some reciprocal links. You might want to place some ads in e-zines. You might even want to do some direct mail and send out some postcards. But we feel it is very important that if you want to be successful in building traffic to your web site, that you diversify and you pull in traffic from a lot of different avenues instead of focusing on one. And it is very important to be consistent.

We’ve talked to too many people who either do no marketing and they think people are just going to stumble onto their site, and then they are going to make money that way, or they do marketing for maybe thirty days, and then they stop completely.

The Internet is constantly growing. People are constantly coming aboard, and some of the advertising you do is going to wear out, so you are going to need to change it, you are going to need to re-post some ads. It is very important to be consistent.

Now, as we already stated, it’s not important to do it for two hours a day, or five hours a day, or whatever. You can really do it in 15 - 30 minutes a day in your spare time. If you are doing this while you are working, you can do it before you go to work, after you come home from work in the evening, or whenever, as long as you do it consistently.
Doing something consistently like that will add up and over time you’re going to build your traffic. It might start out as a slow trickle of traffic to your web site. People coming in, looking around, maybe buying a product or two. But if you are consistent, and you use some of these different avenues to advertise, that small trickle can turn into a stream. The stream can turn into a river, and that can turn into a tidal wave of traffic. And the tidal wave of traffic really can fill your pockets and your bank account with cash.

Using this information here, you can learn to build that traffic that is going to put money into your pocket!

You could sell your book early, before it has been published. Pre-publication sales offer two advantages:

1. People enjoy being able to buy things before others can get it. Sales are therefore stimulated, increasing the profit potential of the prepublication sale higher than that of an informational product that has already been published.
   
   
2. Many people make the mistake of writing their book or informational product first and then trying to sell it. It is much simpler, though, to create your advertising first. Then you will know what you want in the book and you’ll be able to focus on sales. You will gain pre-publication sales. Then, with the pressure of getting the product made right then, you will focus on the product and will be driven to get it finished.

The big advantage that magazines have over newspapers is that magazines are usually saved and often passed on to someone else. Newspapers are usually read over once and then meet their destiny. Whether it is the bottom of a bird cage or the trash, no one else is probably going to get the chance to read that paper and discover your ad.

Old magazines, though, are a whole different story. You see old magazines at all kinds of places - the doctor’s office, the Laundromat, the libraries, and all kinds of other places. If you think of how many people go into the Laundromat a day - and your magazine is left there for several months - hundreds of people may be reading your ad in that one magazine!

This is why magazines will make you three times more money than newspapers! A newspaper only reaches one reader once - but magazines keep popping up, read by different people. This gives them a much higher profit potential than newspapers.

An ad you might have run in a newspaper might have drawn one sale, but a magazine might attract more sales - up to three times, or even more! Magazines give you the advantage of having your unique selling proposition read repeatedly.

Another advantage that magazines have over newspapers is their circulation area. Most magazines are circulated nationally, but most newspapers are very localized. Think of the increased number of people that you are reaching with a magazine that is distributed all over the United States, compared with a local paper.

The world’s greatest secret to writing powerful marketing copy that makes people buy NOW is to present the reader with their own pain and suffering - what situation has them dissatisfied - and then show them that you are the source of relief . . . show them that by sending you their money, you will give them the solution!

People don’t care if your company is “#1.” They don’t care if you’re a huge multi-million dollar company. They don’t care if you’ve been in business for 200 years. All they really care about is, “what’s in it for me?”

If you can offer people a way to get rid of their “pain,” a solution to their “suffering,” then they will send you their money! It’s as simple as that. There are lots of things about like that people don’t enjoy, and every specific market has things they want but can’t seem to find.

If you can relieve that need, you could get rich . . . it’s as simple as that.

Most people spend too much time worrying about the product or service they want to sell. Don’t waste your time doing this. Instead, follow these three simple steps, and you can make money with any product:

1. Pick something - anything - that is selling right now.
2. Study the market.
3. Intimately know why people buy it - and who these people are.
4. Where is it selling NOW?
5. What type of ads and sales letters - and sales messages are being used NOW?
6. What are the 100 main selling points? Make a list. Then prioritize them.
7. What are the additional related products and services that could be sold to the first-time buyers? Keep a list and add to it.
8. Create your front-end marketing strategy to bring in new customers on the initial sale. Begin testing your ads.
9. Develop related back-end products/services for your customers. Sell these to them. Then, adapt your sales material to the rest of your prospects and customers.
10. Repeat this process to bring in new customers. Then focus on re-selling them. Continue to use the promotions that work the best to attract new customers.

Therefore, what you need to do with your auto-responders is offer something interesting, even if it’s a thinly disguised sales pitch. You could have ten tips on how to catch more fish. “I’m going fishing with my son - WOW! - Ten tips on how to catch more Schnook Salmon this season. Wow! Okay, I want to read that. I could sit down with my son, go online and get that.”

And, of course, at the end of those ten tips, or at the end of each tip you could say “To read more, see our book Everything You Want To Know About Catching The Big One.” And so as you’re getting the information, you’re also being, in a subtle way, persuaded to purchase.

You need to offer something of value and, generally, it is information with an auto-responder.

What our newsletter friend did was he made a sample newsletter issue. He printed it up and he mailed it to lists. People read it, and said “Well, gee, here’s an actual sample of something in the mail. I’m not buying blindly. I’m not buying on faith. I’ve seen an issue and I like it.” And if they didn’t like it, they didn’t waste his time.

He has an almost zero refund rate because people have already taken a look at his product. They’ve seen his style, they’ve seen the content, and they've seen the layout. There’s nothing to disappoint them. They’re already familiar. They’ve met and shaken hands, basically, with the sample issue. His problem was printing and postage - the thing we all face - the dreaded expenses.

A friend of his suggested that he handle the Internet Coding and our friend handle the other tasks. The Internet Coder just took something of our friend’s - his sample issue. You could do the same with a special report, or it could be a chapter out of a book - you can even put audio online now. Let’s get back to print information for now, though.

His friend put the newsletter on an auto-responder. Now people go on the site and it says, “To get a free sample issue, click here!” They click and it automatically responds by sending the sample through email to their computer. Then they click and they can read it right there, or click on the print icon and it prints out on their printer. It is instantly delivery. There is no cost to our friend AT ALL! Zero. And the only cost to the person who received it is a little paper out of their computer printer.

They get instant gratification, and they get good information, and along with it of course there is an order form and a pitch that says “Hey, if you like reading this you might want to do it every month. And if you subscribe now, we’ll send you a bunch of back issues.”

It is working like a charm, and of course, now the only challenge is how to get more people to click on the auto-responder!

Our friend has just whipped up a simple postcard. On the postcard it says, “I have $195 a year newsletter. I would mail you one, but then I would have to charge you full price because the cost of postage and printing, and ...(blah blah)... so here is the deal. If you’ll go on the Internet and click on this auto-responder on such and such a web site, then you can get the free issue. The money I save on postage and printing I will pass along to you and the subscription will only be $97, about half price. Is it a deal? If not, no problem. All we wasted was a little postcard and a minute of your time it took to read this. If you want the newsletter, you can make up your mind in the comfort of your own home after reading the sample issue.”

People really like it. It is non-threatening.

You don’t have to worry about getting the envelope opened, because there is no envelope. When you get a postcard, you take a look at the front and then you flip it over to the back to see what it is. If the message is short enough, you have read half of it before you realize it.

Classified ads can make you a F-O-R-T-U-N-E! If your ad runs in 100 different publications and you make ten dollars from each ad a month, that’s $1,000 a month!

And it can potentially grow even bigger . . . How much would you make if you ran your ad in 500 publications? A thousand publications? 1,000 publications times $10 per ad equals $10,000! Potentially, classified ads present you with a huge opportunity to make big money.

The secret is, you have to be able to locate the good publications that will continue to pull a nice net profit for you. Then test new publications all the time.

Remember, just because you have a publication already that’s been making money for you doesn’t mean it will keep doing so indefinitely. Always test new ads, always test new publications, and always keep running and re-running your ads in the publications that have shown the initial profits.

The secret to this is to have a product or service that is tested and selling well through a variety of media. If the profits are high enough - it’s possible for you to sit back and collect thousands of dollars every week. Just use the profits to hire the following people to help you:

1. A mailing house to mail out all your Direct-Mail, process, and ship your orders.
2. A answering service to take your phone orders (your mailing house might be able to do this).
3. An advertising agency to place all your ads (these people work on commission from the magazines and newspapers - so it doesn’t cost you a dime).
4. Somebody to fill out your bank deposits, take your money to the bank, and pay all of your assorted bills.

The secret to making up to $5,000 a week or more with this simple plan is to GET A PROFITABLE PROMOTION WORKING. To do this, you have to test. It takes some experimentation - but the payoffs can be enormous. To make $5,000 a week - all you have to do is sell 100 $50.00 products. THAT’S IT! The more profitable this promotion is, the more of this money is yours to keep.

There is such a community spirit over the Internet that, when you do something right, people are more than happy to make it known to the rest of the world. You sell one item and get one happy response, and you’re on your way.
The same is true of buying items and paying promptly. The seller actually posts a good response and that also reflects on your integrity.

We’re most familiar with eBay and we think most people are because it’s the biggest of the Internet auction sites and many many people use it. One of the things that we find most fascinating is the virtual community concept that online folks follow.

Imagine, if you will, walking around a city and everyone has a sign on their head saying things like, “Makes good on his promises,” or “Once in awhile reneges, but he may be okay most of the time,” or “Don’t trust this guy with large sums of money.” That’s the kind of community this is.

Just look around the message boards of the Internet auction sites - look for reports from both buyers and sellers who have used Internet auctions. This is how to make 99.9% sure your customers will pay for the products they’re bidding on - before they even win your auction!

One of the things that we do in one of our businesses is critique ads, sales letters, and we also critique website copy. We just cannot fathom the number of websites we visit and critique that don’t have compelling headlines! They don’t have any sizzling, hot, enticing copy that gets you involved in the website. There is no irresistible offer.

The first thing those people are going to see when they load up your website is your headline. If the website’s headline doesn’t grab their attention - if it doesn’t excite them or make them curious and pull them into that webpage’s copy - then you might as well kiss most of those visitors goodbye without a sale!

You need to take a look at your website and make sure that you do have some enticing, powerful copy and compelling headlines. With websites you should use short copy, but we’ve found through our website that long form copy does work better. You need to tell your whole story and give compelling reasons to buy your product.

Here’s another trick that works really well when you do have compelling copy . . . once you get the person to your website and they’re involved already through the copy on your website, (a point in your copy where it’s really, really compelling) make them click a button to go to a next page, but in order for them to get to the next page they’ve got to fill in their e-mail address and name.

That way you capture their e-mail address and name. Then you can e-mail them future announcements or future advertisements about the particular product or service they were reading about on your website. It’s a good way to capture names and to market to them in the future at no cost.

In this article I am going to cover five secrets of creating a memorable domain name that will stick in your prospect’s mind so they can remember you and return again and again.

1. Keep the name simple
This step is really the simple one. We get carried away sometimes with domain names and try to make them very complicated and elaborate. The more we do, the more difficult they are to remember!

The ideal domain name is a very short name. Short names are easy to remember. It should be a single word, but, unfortunately, most of the single word domain sites are long gone. Sites like Books.com or Accountants.com disappeared years ago. They are either in use or being held out for a big sale.

These days you don’t have those kinds of choices, but you still need to try to keep it as simple and clean as you can. You want to make certain it’s easy to spell. It doesn’t matter if it is easy to remember; if people don’t know how to spell it, you’re still in trouble.

I was working on a site recently where the key word was therapist. The problem with the word therapist is the fact that people can remember it, but when they have to spell it they are in trouble! You want to select a name that people can spell as well as remember!

2. Make certain that it has no hyphens in the name
Currently having hyphens in a domain name is very popular because it opens up a whole new window of opportunity for getting domain names. With hyphens you can get some domains that you wouldn’t be able to get otherwise because the single names are gone.

The problem steps in if you do radio advertising, being interviewed on a program, or have any word of mouth promoting your site. When the web address (or URL) gets pronounced, the hyphen tends not to get used. It is hard to say, “It is accountant hyphen something else.”

In the end the prospects will end up at the site of your competitor who doesn’t have a hyphen, but is selling the product that you’re selling... and you lose. Therefore, do your best to keep it simple, understandable, and easy to remember.

3. If you’re in business for the long haul you need to avoid clichés
Right now words like cyber, digital, tech, etc. are very much in vogue - but they are words of the 90's. If you plan to be in business for the long haul, you don’t want to be stuck with a name that is very identifiable as only strong and viable in a certain time period... especially when that period will eventually become the past. Therefore, it is to your best interest not to choose a trendy name.

4. Don’t name your company after your web site address
There is a current trend of naming companies such-and-such dot com. That is very short-sighted!
The experts are saying that it won’t be long because the majority of the businesses are online and doing business online. You want to be known for the name of your company, not just a .com company, because by then everybody will be a .com, or the equivalent.

5. Come up with unexpected combinations
These are like other coined words in the Internet industry such as Yahoo and eBay. Amazon is not a coined word, but it is an unusual application of the word. By using the word amazon, they were trying to convey size - amazons are big according to legend, after all.

Therefore, Amazon Books means a very big bookstore.

Include unexpected combinations like Fog Dog, and unexpected visual combinations like Green Tiger. That gives you the chance to brand your own name and make it anything you want it to be. Green Tiger could be tools. Green Tiger could be a search engine. Green Tiger could be a clothing line. If you come up with an unusual name like that, you then get to make it what you want it to be. Green Tiger is very visual. Plus, When you read Green Tiger, you get an image in your mind of a Green Tiger, which is something that is unexpected. Tigers aren’t green!

Blue Thumb is another good example. Green Thumb is common, but Blue Thumb sticks in your mind because it is different.

You can also coin and use words in unexpected ways. Apple Computer is a great example! An apple is a fruit. It doesn’t apply to a computer! When you pair it with that computer, though, it becomes very easy to remember and very distinctive.

Those are some tips that will help you look at domain names in a slightly different way. Now I would like to give you one of the most valuable tools I have found on the Internet for domain names. It is a site called domainsurfer.com. If you’ll go to that site you can put in any key word.

It doesn’t matter what the key word is. If you enter that key word it will give you every domain name registered that includes that key word. This is amazing because you’ll find out there are thousands and thousands of words for almost any subject.

These are domain names that are in existence, and it tells you what is already taken. More importantly, though, it stimulates your imagination and it gives you great ideas for variations, and you’ll find that there are seemingly unlimited words for good domain names that are still available.

Another great thing about this site is that you can click on any one of those words and it will tell you who owns it or will take you directly to the site, and you can see it. It is the most valuable research tool in the world!

If you were looking for accountants, you could type in the key word accountant and it would give you every domain name that has been registered with the word accountant in the title. Then you could go right down the list and click on them to see what people in that business are offering, saying, and what their sites are looking like. It is the most valuable research tool you’ll ever find on the Internet!

One of the best ways to get your customers to send you their money quickly is to make special limited offers to them. This will motivate them into sending you their money faster. And, it will get some people to send you money, people who would never order otherwise!

People, by nature, are procrastinators. We all like to put things off as long as we can! This is something that you must overcome in order to get the most sales possible.

People are afraid of making the wrong decision, so instead they make no decision. So, you need to put some pressure on them to get them to send you their order. Giving them a limited time offer will do just that. Your offer doesn’t even have to be real fancy. It could just be a special low price that is only good for the next 14 days!

Whatever the offer, you should try to have something that forces people to take action and order immediately. Any procrastination can spell lost sales for you, and you do not want that!

One of the most powerful involvement devices direct marketers use in their sales copy is stories.

Copy that tells a story is very engrossing to a prospect. It sucks them into copy the way a well-told fairy tale will suck a child in, or the way an engrossing biography or novel grabs and fascinates an adult.

There are a variety of different types of stories that are used by marketers. Sometimes they’ll tell a history of their company, or of the founders of the company. This sort of story is used most often when a marketer is trying to give a prospect a positive view of the company, and try to instill the idea that the company is trustworthy and founded on both moral and ethical principles.

Sometimes they tell the story of a person who used their product and succeeded with it. Typically they’ll pick the customer that had the most dramatic change for the better - for instance, with a money-making opportunity product, they’d typically pick someone very poor, working two or three jobs, trying to raise two or three kids, trying to make ends meet, etc., then they tried the product, and found themselves making more money than ever before in their life, and able to live a life of luxury.

Sometimes marketers tell their OWN success story, especially if whatever they’re selling was instrumental to their success. This typically follows the same pattern as the above example, except for one important aspect: it’s written in first person context, or “I did this” instead of “he/she did this.”

This is actually potentially much more powerful than just telling the story of a successful customer! Why? There are two reasons. First of all, the marketer is able to paint a picture of themselves as a common person, just like his or her prospects before he or she found their route to success. “They’re just like me, and they found what I’m looking for . . . what they have to offer me MUST work, it worked for them!” The prospects quickly identify with the marketer, and this leads to trust in what the marketer’s saying, and the offer he or she is making.

Second of all, this also adds credibility to the offer by giving the prospects the idea that the marketer is an “expert” at what he or she is doing. After all, they found success after being like them, they must know what they’re doing. The prospects respect the marketer, and with respect comes trust.

Telling stories is how you could suck cash-paying customers into your sales letter and get them to devour every word! Use stories to get your prospects involved in your offer, and to build their trust in you and what you have to say. A simple rags-to-riches story could really bring you riches!

What can you do to make your mailing list worth a ton of money? The price of your list, as well as any other list, is how well the list works for those who rent it.

The better the list works, the more money its worth. This is why some mailing lists are worth 10 times more money than others! Therefore, it is very important to offer the best list you possibly can in order to make the most money.
Good mailing lists are a valuable commodity, and the profit margin is huge. The better the names work, the more money the list will make. This is why it’s easy to make money in the mailing list business!

There are many ways to reach prospective buyers with your lists. Here are some of the most widely-used methods.

1. Place classified ads in magazines. Many advertisers use this method because it is inexpensive and reaches a very large audience. Never try to sell directly from a classified ad. This type of ad should be used only to solicit inquiries. When you receive the prospective buyer’s inquiry, you then send all the information about your list: price, names, zip code, etc.

2. You could advertise in various trade and business publications. There are magazines, like Direct Marketing Magazine, that list dozens of mailing lists in each issue. These ads are usually placed by the list broker, list manager, or the list owner. This can be the best method to use if you are going after big results. It may cost a little, but the rewards can make it well worth the investment.
   
   
3. Another profitable method used by list sellers is to rent a list of prospective buyers from another seller. Once you get your list, you then mail out your list information to those prospects.
   
   
4. Many firms advertise their lists in business opportunity magazines and periodicals. They develop relationships with customers and get the word out about the lists that they have available. That’s how many people are getting filthy rich with mailing lists! There are hundreds of publications available for you to choose from. By testing, you will learn which one will work best.

Now we’re going to discuss how to give away a little, so that you can make huge profits.

This is a technique we learned in mail order, and it works just perfectly for the Internet and the worldwide web.

Everyone knows the Internet is the number one provider of information in the world. In fact, there is so much information on the Internet, it will drive you crazy. We were recently looking for some stock and mutual fund information. We started at eight o’clock at night and, through the links and different things, we kept going from site, to site, to site, from Vanguard to Long Leaf and on, and on, and on.

We knew time had been really going by. We had been drinking coffee and we were wired. Soon T.J. said, “Boy, I bet it’s bed time.” I went and found my watch. It was a quarter after one. For over five hours, we were on the Internet looking for information on stocks and mutual funds. There is so much information, it can be daunting!

Because there is so much vast information, this presents a challenge to information sellers. It really does. But within a challenge is always a great money making opportunity.

Let’s fact it, it is hard to sell something that others are giving away free. If someone is giving away on one site exactly what you’re trying to sell, forget it! So the first rule is, we don’t want to try to sell anything that they can find on one site free.

However, secondly, we think to really make sales on the Internet, we have to prove that the information we want to sell is worth the price we want to sell it for. Our ads and sales material should often work just like magic in mail order.

They don’t work quite as well on the Internet. At least, that is our experience.

Electronic books are generally small software programs that are actually designed to open up a book, or a text file, and display it on the user’s screen on the computer as if it were a book. They can read the text. Some of them actually allow you click on the various programs and it literally flips the page over and you’re on the next page. Others display a book out on the screen, and allow you to just scroll up and down, and then click different chapters and jump to different sections of the book. Many of them allow you to actually offer a book in such a way that it is hyper-linked, much like web sites are, with various references in the book highlighted. People click on it, it jumps to other parts of the book that explain that. It just depends on how complex you want to get.

In this article, I’m going to cover seven steps to advertising your web site on thousands of other web sites, free!

efore I get started, I should also add that these are seven very easy steps, and they include getting all the help you need.

Banner exchanges are one of the most popular ways to get one of the most popular forms of Internet advertising free of charge.

How do banner exchanges work, you ask? You create a banner ad that advertises your web site. You then send the banner ad to the exchange. They give you a little snippet of code that displays their banner ad which you put on your web site.

Typically, In exchange for every two visitors to your web site who sees one of their banners, they’ll send your banner out to other members to display on their site. You build traffic on your site, you get free valuable banner advertising on other sites just by building traffic to your site! This can be worth many thousands of dollars!

Now, here are the seven steps to doing this:

1. First of all, you want to go to www.linkexchange.com. This is Microsoft’s site, and it’s the top banner exchange on the Internet.
2. When you are on that site, click on “Help,” then click on the Banner Network “Help.” There will be a banner network help section after you go to “Help,” then there’s a place to click for “Making Your Banner.” Three clicks and you’re there! Under “Making Your Banner” they have common questions, a tutorial, banner generators that will actually create your banner for you, free banner makers (people that will create a banner for free for you), animated banner questions, and places where you can have an animated banner created for you. Now creating the banner is not a problem, because there’s a tutorial there that tells you how to do it.
3. Create your banner!
4. Sign up as a member of link exchange.
5. Submit the banner.
6. Place the code they will send you on your site to display their banner.
7. Repeat.

I just gave you seven steps, and “Lucky 7" is a good number! Now I have another dozen banner exchanges you can go to, because now once you’ve created your banner, it is very easy.

- www.bannerexchange.com, and www.banner-traders.com have a four to three ratio. Every four banners you show, they’ll show yours three times.

- www.tipexchange.net has a five to four ratio, which means that if you show it five times on your site, you get four shows on their site.

- www.123banners.com
- www.adxchange.com
- www.bannerclicks.com
- www.clicktaxi.com
- www.exchange-it.com
- www.clicklink.net
- www.123.com
- www.bxmegalist.com,
- www.net-on.net

This is so powerful! Follow these seven steps! Go to these dozen link exchange sites!

There are many, many other link exchanges out there. These are just my pick of the dozen most popular and powerful ones.

Another powerful factor when it comes to placing these banner ads on your site, is that although you may worry about them being cluttered up, it makes your site look commercially viable. You will have advertisers all over your site! This could, literally, attract other paying advertisers because advertisers want to be where advertisers are!

One of the things I like the most about the link exchange opportunity is the win-win aspect of it. You’re helping them, but they’re also helping you. Isn’t that really the nature of the Internet?

Plus, all these web sites are connected together. That’s why it’s called the web! Web site links are one of the principle ways people go to other web sites That’s where even the name, “World Wide Web” came from!

Just so no one makes any mistake, these are all totally free services. I always look at it with a jaundiced eye. If it claims to be totally free, I always want to know how they are making their money.

What’s the answer to that question? If it is a four to three ratio - four displays you’re showing when they give you three - one of those displays will be from a paying member somewhere. That leaves them one they can sell people who don’t want to participate in the exchange.

They’re making their money, too, because you’re displaying those paying members’ ads - but you’re getting the same value for free!

One thing many people considering using banner ads tend to wonder is if banner ads placed on a site be used like links for a search engine, and consider those as links to other sites.

Sure they do! Anything can be a link - even a photo - if you click on it and it takes you to another site. You can make anything on a site a link to another site! A banner ad is merely a graphic that displays some text or something that entices people to click on it, but is actually a link to another site. Therefore, banners on your site then can help you in the ratings on the search engines.

The more links to your site, the more popular the search engines consider your site and, therefore, its status elevated in the search engines. This way you’re not only advertising, you’re also increasing the position on your search engine. There is a multitude of benefits involved here, and that’s why this is such an important tip.

The other thing I want to advise you to do is carefully read the instructions and the “rules” for each of these banner exchanges. Some of them don’t allow you to place their exchange banner on anything but your home page. Others encourage you to place it on every page on your site so that you get more displays. If you can, put it everywhere!

According to a magazine I read recently, starting a banner exchange on your own site is a very shrewd opportunity. It is very shrewd and very popular because, if nothing else, that extra banner display you would normally sell can instead be sold for profit. You could also have that display advertise your web site, another web site you have, or any other web business!

There have been many web businesses. It is a little more complex because it requires the acquisition of some software and setting up your web site for an exchange. There are some people now that are actually offering services free of charge that display other ads where they’ll set it up for you and you just provide the link.

Now I just want to add that animated banners are definitely worth the extra effort to create. I understand there is some research that says that an animated banner will have up to seven times the click-through ratio as a non-animated banner. If that’s the case, it is certainly worth your effort to animate!

There’s all sorts of help for creating them - they’re not that difficult! An animated banner can be as simple as words that display and change so you can get a whole sentence into that small space. It’s something that catches the eye!
Another neat trick that I see used often is making a banner ad look somewhat like a bar with a “click here” icon, or asking a question with multiple choice answers so that people actually are somewhat tricked into clicking on it to answer, but instead it takes you to another site.

You want to use this technique with caution, because you don’t want to irritate your market. You want to attract it! Sometimes, if you do it right, it can really catch the eye and actually increase the number of clicks you get.

It is very important for your customer to feel that they are getting a good deal. Everyone knows that. But, it is very important for your customer to feel that they are getting THE BARGAIN OF A LIFETIME right now! You must convince them that now is the time to buy so that they will get that special bargain. Here are some pointers that will help you convey that message to your prospects:

1. Dramatize the facts.
   This is very important. For example, if your product helped a guy earn $10,000 a month, don’t just tell it like that. Tell the whole story. Tell how he started out with $250 to his name, and turned it into $10,000 a month within 6 months!
   
   
2. Present your facts in a human-interest context.
   You must present your message in a straight-forward, easy-to-understand way! Present your message in easy-to-read English, and don’t use big confusing words! Also, don’t present your story from your point-of-view. Always tell the story from the customer’s position. Put them right into your situation. Show them enjoying the benefits they will get from your product!

3. Use specifics.
   Be sure to give all the details related to your offer. How did your product originate? Why was it created? What was the need for your product? Be very specific!
   
   
4. Always include testimonials.
   Be sure to tell your prospects what other people thought about your products. Even if you have to solicit the testimonials from your customers, your prospects will still believe what a customer says over what you say. To cover yourself, you should always get permission to use a customer’s testimonial. And, whenever possible, be sure to use their full name and the city and state where they are from! It adds to the believability!
   
   
5. If your price is higher or lower than the competition, always tell why.
   Unless your price is exactly the same as the competition, which it probably isn’t, you will need to tell your customers why that is. Is your price higher because you give them full customer support (unlike the competition) for one full year after the sale? Is your price lower because you don’t bill them every month, and that cuts down on the paperwork expenses? Whatever the situation, your customer must always know the “why” behind it!

If you will follow these five guidelines, you will get more of your customers to believe what you are saying, and that will lead to more and more sales for you!

This is a great way to sell a ton of information products on the Internet - it’s how to sell tons of informational products online and make a truckload of cash using a little-known remote control marketing secret.

The secret is viral marketing, and this is a fantastic way to market because your marketing spreads like a virus. It may sound kind of nasty, but it really is very powerful because people spread your marketing message without even knowing it. Just exactly like they would spread a virus.

Send away for catalogs that you know cater to the market you’re trying to get into. Go through these catalogs, looking for ideas you can use in your own catalogs. Then take the best ideas and incorporate them into your own catalog.

This is how your competition can actually HELP YOU build your business!! You can actually get the best ideas that are in the market for FREE. Then, you can hone those ideas, use them for your own purposes, and make them your own!

Here’s a rare and unusual source that can be worth one million in free advertising for your web site. You’re probably asking yourself, “What could this rare and unusual source be?” Well, it is the SRDS directory!

SRDS stands for Standard Rate & Data Services. These are a group of directories that include thousands and thousands of consumer magazines and business magazines.

You may be asking how this is going to give you a million dollars of free advertising for your web site. Well, here’s how it works. They have a huge directory that is only for consumer magazines - Reader’s Digest, Time Magazine, Newsweek, etc. They have over 3,000 consumer magazines in that one directory.

Now in their Business Directory - covering everything from hog farmers to people in telemarketing and everyone in between and alongside - they have over 9,600 business magazines listed in that directory. And every single one of these thousands and thousands of magazines constantly have deadlines.

83 Some of them have monthly deadlines, some of them even have weekly deadlines and they have to fill up the pages with content.

Now the people who use these directories mainly use them to place paid advertising. A lot of companies will pick up these directories and decide they need to be in 100 different magazines. If you go into these directories you can actually get the pricing information on what a full page ad would cost, as well as a classified ad, a double page spread, and all the different advertising rates. However, you don’t want to pay for advertising.

You want to use these directories to get free advertising!

Remember, a few paragraphs ago we stated that these magazines are forced to fill up their pages with important content every single month, or in some cases every single week. Information about your web site, even a press release, is content. And you can send press releases and information about your web site to hundreds, and in some cases thousands, of different magazines that will get this information and say, “We’ve got some more content for the magazine we don’t have to write ourselves,” and they’ll include it in their magazine absolutely free of charge.

That’s how a lot of people make their living. One great expert at this method, Paul Hartunian, does this year after year after year.

He writes a very simple press release for a product that he sells and he sends it out to a list of magazines that might be interested in including him and his product in their pages. Instantly, within a couple week’s time, he does hundreds and hundreds of interviews for these magazines. And many of these magazines pick up information on his product and advertise it for him absolutely free.

The only two things that he needed were 1) a press release, and 2) a listing of magazines to send the press release to.

That’s why the SRDS directories are so important! Not only does it give the advertising information, but it also gives the contact information for the editor. So if you have a press release written, and you have a hot product that you think these magazines would be interested in, you go to the SRDS directories and you go to the contact information so you know exactly who to send your press release to and where to send it to them at.

It also includes fax numbers, phone numbers, and email addresses, so if you don’t want to send it but would rather fax 200 press releases in an afternoon, or if you want to email 2,000 in a couple of minutes, you can certainly do that using those addresses.

You might want to go check out the SRDS site, because they’ve got a lot of great information. They’re always updating their directories. You can see them on the Internet by going to www.srds.com.

They’ve also got a great CD-Rom. The best thing about technology is that it is making this type of free advertising a lot simpler to take advantage of. Back in the old days (a couple of years ago), you would have to go through the print directories.

If you’ve ever seen the SRDS directories, they are huge volumes – we’re talking hundreds and hundreds of pages – very thick. But now the very same information that is on these print directories is on a CD-Rom. SRDS has a media planning system on a CD-Rom that lets you instantly research over 9,000 magazine titles right at your computer. So instantly you can research magazines that might be interested in giving you free advertising for your web site without having to do all the searching through the print directories!

One of the challenges with using these directories is that the cost is quite high. If you go to their web site to do a little bit of research, you’re going to find that their consumer directory and their business magazine directory are separate. Each one of them costs right about $600.00 per year, and you get a different issue every single month for a full year. But that’s $600.00 a year ...

... But you can actually get access to them absolutely free!

Why? Because, in many large cities in the large libraries, they will actually keep up-to-date copies on file. So you might be able to go to your largest library in your local area and find them in the reference section, and then you can go ahead, copy some information out of there that you need, get some contact information, and start getting some free information for your web site.

By simply using this method, you can get the information absolutely free - just by getting a library card at a local library that carries these directories! Or, if you do want to invest in it, you might be able to make more than $600.00 advertising your web site free of charge. You might make $6,000, $60,000, or 6 million so it might be a good investment for you over time.

Again, we encourage you to go to their web site at www.srds.com. Check out their directories. They have sample listings on their site, so if you want a little bit more in-depth information about what the listings look like in the directories, you can actually go to the site. They have sample listings right there so you can get a little bit better idea what type of contact information they have, and go from there.

We have a formula we use to create great offers - we call it the P.A.S. formula. It’s how to get rich by helping other people get what they want!

“P” stands for “Problem.” Every product that is sold because the customer has a problem - a problem that the product is designed to solve. Therefore, it’s logical in sales copy to bring up the problem. When you do this, you make the copy personally relevant to the prospect.

You want that prospect to be sitting there reading your copy saying to himself, “Yep, that’s happened to me before, and it frustrates me to no end. So tell me what you can do about it.”

“A” stands for agitation. By bringing up the problem in the sales copy, it’s agitating the prospect – it’s reminding them that they hate to have that problem and setting them up to be happy to hear you have something that could remedy that problem.

“S” stands for solution. Now, you show the prospect that you have the solution to their problems - your product can be the solution so they never have to suffer from that problem again! You show them that what you offer has the solution they desperately want - they get excited about the possibility, and they want to buy what you offer!

Another thing that he’s doing really well is on page #3 and #4. He’s using a formula that we call P.A.S. He’s bringing up a problem. He’s showing an example of a typical direct response marketing business and all of the high costs, all of the things you have to go through, and all of the headaches and hassles. He’s bringing up the problem. That’s the “P” part. The “A” part is he is kind of agitating it a little bit by making you feel the problem yourself. Then, for the “S” he’s offering the solution. For $1,000 bucks you can buy his program and he’ll show you how he’s corrected and found solutions for all of these problems.

This Free eBook Made Available To You By:

Warren Libbey
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