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5) Establish your credibility and eliminate their fear of getting cheated.
Always tell your readers about yourself, even if you’re writing to a customer who already knows you. Remind them about your Unique Selling Position (U.S.P.). Remind them of all the reasons they can trust you, and why YOU are different from everyone else who is selling similar products and services.
6) Make it easy for them to take action and send you their money.
Give your customers a strong guarantee. Take all the risk off of their shoulders and put it on your own. Let them know they’ll get a full (no questions asked) refund if they’re not 100% happy. Also, make your ordering instructions crystal clear. Give them several ordering options by letting them call in their order, fax it, or mail it to you.
7) Give them a reason to act NOW!
Make them a compelling offer. Make it so irresistible it’s hard to pass up! Limit your offer so it can expire any time. This creates a sense of urgency and makes them want to buy right away.
Following these steps can help you sell huge amounts of your products and services, just as it has for us. These steps are proven to make money. Think about the ways you can use these steps. Study how others are using them now. Create. Find all the ways to use these steps in your next promotion, and you can sell your product or service like crazy.
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4
How To Make Millions
Of Dollars Without Running A Single Ad In A Magazine Or Newspaper!
USE DIRECT-MAIL. Our company has used this marketing method exclusively for years. It is quick, private, and can be extremely profitable.
Our secret to making BIG Direct-Mail profits is:
(1) Start slowly. Test small amounts of Direct-Mail packages.
(2) Test as many different headlines, subheads, offers, prices, etc. as you can. Just simple changes in these things can be worth huge amounts of money.
(3) Testing slowly means that you are only risking small amounts of money until you find the right combination of elements that pull in the largest response.
(4) Work with a good mailing list broker who knows the market you are trying to reach. This person can help you find the best mailing lists that can make you the most money.
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Direct-Mail is more expensive than space advertising C but the profits can be enormous! We’ve brought in millions of dollars with our Direct-Mail promotions by following these simple four steps above. You can do it, too. Here is one more Direct Mail secret:
(5) You can make the most money by knowing as much as you can about the people are that you are trying to reach with your Direct-Mail offer. That’s why we teach people how to build their mailing list first and then create many offers for their customers only.
We’ve talked about this simple money-making strategy all throughout this manual:
(A) You create Direct-Mail offers and promotions for your best customers first.
(B) Then, take the most profitable of those offers and make them available to the rest of your customer base.
(C) And, if you’re still making a nice profit - then begin testing variations of that same promotion to new prospects who have never done business with you before. This is the safest and most profitable way we know of that you can consistently make BIG money.
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5
How We Went From
A Few Hundred - To
Several Million Dollars
In Less Than 3 Years!
Just follow these three steps:
1) Develop a front-end promotion to attract new customers.
2) Create a line of products around your initial offer.
3) Develop a simple marketing system that attracts new customers to your front-end promotion and then re-sells them the largest quantity of your related products and services.
This is the simple strategy we used to turn a few hundred dollars into several million in just a few years. Don’t let the simplicity of these steps fool you. They have the potential to make you rich. Look for and study all the ideas, methods, and strategies in this manual that are related to these three steps.
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6
Adding This One Concept
To Your Ads Could Bring You Up To Ten Times
More Profit!
Risk reversal is a key to success. In every business transaction, either the customer or the supplier risks more than the other. The prospects are usually the ones who take the greater risk.
You should construct offers that take the risk away from your prospects and customers and puts it on your shoulders. Remember, in mail order marketing, your prospects and customers are buying sight unseen. They need to feel that, even if what you claimed in your advertising doesn’t come true for them, they can still be either equally compensated or actually gain. This is called risk reversal.
By using risk reversal correctly in your advertising, you increase the amount of money you can make simply because the prospect really has nothing to lose and something to gain. You’ll be able to attract more customers and orders - thereby making more profits. Change one simple thing - add risk reversal to your advertising - and make up to ten times more money!
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7
You Could Bring In Thousands Of Dollars From Customers That Have Already Bought From You - If You Utilize One Terrific Tool!
When you send your products to the customers, you include additional information about your other related product or services. These are called packet “stuffers.” This is how you can make a fortune marketing to your customers - without spending a single additional penny on advertising costs!
The only cost for producing these “stuffers” is to print them. There’s no advertising cost beyond your cost to acquire the customers initially.
When you have packages constantly going out with these “stuffers” in them, you can get orders back from these “stuffers.” Since you don’t have to pay for the extra advertising, you are actually saving money that would have gone for advertising - which means, “stuffers” can potentially make you thousands and thousands of extra dollars!
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8
How To Hire Someone To Manage Your Finances While You Sit Back And Get RICH!
Often, the best performance can be obtained from an employee if you compensate him/her with a small percentage of the profits, or offer a reasonable commission. Five to 10 percent commissions on net profits could easily produce an annual income of $25,000, plus salary, if your business adapts and expands outside of your primary business concerns.
Your employees will keep your finances in line and make sure the transactions are performed and duly noted. Meanwhile, you can put your strategies into motion and allow them to bring in the orders and the profits. Once you have a promotion that’s really successful, you can sit back and enjoy the money while your employees handle the day to day business transactions.
This also allows you freedom from the time-consuming tasks you assign to your employees. You are free to develop new promotions and come up with new ideas. This allows you more time to concentrate on your marketing.
This is how to turn your inside knowledge into hundreds of thousands of dollars a year! You have more time for ideas, and they will be better than if you were weighed down with many tasks that pull your attention away from your marketing. The better your ideas, the more profits you can potentially make!
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You are making money getting a piece of all the business that comes from the contacts you have developed. All you did initially was introduce some people to each other. While everyone else is struggling financially, you are working smart. You hook some contacts together, then kick back and take in a piece of the action. This is how to set up a small group of people that can make you millions of dollars!
This happens all the time. It works best in service-type businesses where there is a lot of profit potential from steering people together. While you’re introducing companies to your concepts, they pay you to use your ideas. Where you win, they win. When they make money, you make money. All you do is train them in your profitable techniques, let them use them, and get a “piece of the pie” as they increase their own profits.
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9
The Most Powerful Word In The Seller’s Dictionary!
The most powerful word you will ever use in your sales copy will be the word FREE! Use this word over and over again and you could soon be rich! How is it possible to give something away for FREE and still make money? You have to be careful what you give away! In other words, if your profit margin on your product is $25 each, don’t give away a free bonus that costs you $30 each! You would lose $5.00 on each sale!
Instead, your goal is to find a product that has the highest retail value but actually costs you the least amount of money!
One person we know has been giving away a free product that has a value of over $100.00, but only costs him less than 25 cents! What is it? He actually got in touch with a few magazines that his customers would be interested in subscribing to. He told those magazine editors that he would like to give away free sample issues or subscriptions to his customers. In short, he now sends out to his customers, as a free bonus, certificates for free issues or sample subscriptions to a few different magazines. His cost is in the paper that he prints those certificates on! His printer charges him about 5 cents per page, so a couple of pages with the certificates costs him less than 25 cents easily!
This is just to show you how easy it can be to come up with a free bonus that doesn’t cost you much, but has a high value to the customer! Whatever you do, you should try to come up with something that you can give away to your customers for free!
The amazing thing is that customers really know in their mind that there is no such thing as free! But, when they hear the word “free,” it triggers an emotional sense that makes them feel that they are getting a good deal on whatever they are buying! This is why, when you really want to catch a reader’s attention, you should use the word “free” in your sales copy!
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How To Create The
Perfect Guarantee
That Will Increase
Your Response!
It really is quite simple. The more liberal your refund policy, the more orders you will receive! It’s that easy! The problem is that most marketers don’t see it this way! They think that they are dooming their business if they offer refunds. If your product really does live up to the expectations your customers have, you shouldn’t have a problem with refunds.
So, what kind of refund should you offer? More and more businesses are getting creative with their refund offers. Some companies offer a lifetime refund policy. Others offer a refund but the customer keeps a free gift. Still others offer double-the-money-back guarantees. In general, you should make the customer feel like everything is stacked in their favor, and that nothing is stacked in your favor. They should feel like you are taking 100% of the risk. Your orders will start to flow in when your customers begin to feel like they have absolutely nothing to lose by ordering your product!
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Stay Focused On Your Back-End Sales... Because THEY WILL DETERMINE YOUR SUCCESS!
By keeping focus on your back-end sales and keeping them stable, you can make sure your income doesn’t go up and down like a roller coaster! The most profitable side of your business can make you rich... and that is the BACK-END SIDE!
Remember, marketing is all the things you do that make people do business with you the first time and then all the things you do that keep those people coming back to do repeat business with you again and again and again. Back-end sales are the second part of that two-part formula.
How do back-end sales work? First, you sell to the people who first accept your offer. Then, you go back to those people with offers for related products and services to keep as many of them buying from you as you can.
This keeps a certain amount of money coming in. While this is going on, you still have that initial offer out there attracting more new customers. These customers are added to your list of back-end customers. Every time you get a new order from a new customer you have another name to add to your back-end list.
Potentially, the money you make from back-end sales should keep growing and growing, while the front-end offer keeps getting prospects to “bite” and become customers. It’s a never-ending cycle that. When it works correctly, it just keeps more and more money coming in all the time.
The money made from back-end sales will soon become the money your business is most dependent on. Why? Because it is the most stable amount of money you have coming in. There should always be a certain amount coming in. That money is then used to finance the testing and implementation of other front end ideas you have that will bring you new customers... and new repeat customers! Front-end sales are not the most important part or your profits - back-end sales are!
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12
Recognize Opportunity
When It’s Knocking - And Take Advantage Of It!
If someone who has never done business with you before contacts you, and they have a specific interest in something you are offering, their contact shows that they have a real interest in what you are offering.
They are opportunity knocking! Have your materials ready to go so when someone contacts you with interest, you can do your best to get that sale.
Many opportunities can easily be lost unless you are prepared. Make those prospects a specific offer RIGHT NOW. This is how to easily turn your prospects into cash-paying customers!
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How To Make A Small Fortune Part-Time!
Here are a few ideas to do it:
(1) Create and develop products and the sales material to sell them. Then let other people sell these products. Just 100 Distributors C who sell $5,000 worth of your products every year ‘ $500,000!
(2) Run small ads in national magazines. Run these ads consistently. Just a few of these ads could bring in small amounts of steady profits that could really add up.
(3) Or go BIG TIME. Develop a major marketing campaign and let other people do all the fulfillment and customer service work for you. All you do is sit back and deposit the money!
These three methods can be developed so all you have to do is sit back and spend a couple hours a day overseeing the operation.
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Four Things Your
Ads MUST Do In Order
To Succeed!
Once you have a targeted audience for your mailings, do not confuse your readers. Every ad, classified or display, should do the following:
1. Attract attention with a headline that is a stopper.
2. Arouse interest by containing information that is of interest to the readers.
3. Convince readers that they will benefit from the purchase.
4. Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.
These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.
Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.
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The Secret Some Companies Use To Make Millions And Millions Of Dollars!
The secret that some companies use to make millions of dollars is to actually lose money first! Intelligently losing money can make you a lot of money later! Let me explain...
Almost all of the really successful marketing companies realize that their initial offer aimed at attracting new customers is an investment. They have figured out what they will spend, on average, per customer they get on the front-end. They understand that enough customers will order on the back-end to make up for what was spent on the front-end to get all those customers.
This is why it is important for you to have a back-end offer you can make to your customers. A lot of times there is not enough profit from just one initial front-end product to get rich! You must always look for back-end related products to sell your customers!
It is a tough thing to do, though. We are so conditioned into thinking that losing money is bad that we try not to lose any money. That is why you must look at it as investing in a customer that will make you more money in the future than they cost you to get!
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THE EASY WAY To Publish And Sell Your Own Book!
Writing a book doesn’t have to be hard. Here is our easy six-step method for publishing and selling huge amounts of your book or other informational product:
1) Pick a title that will sell well to your market. Make it something the people in your market really want.
2) Write your advertisement about the benefits around the subject you are covering.
3) Make the advertising super powerful. Include everything. Push the biggest benefits. Add all the things you think will make it sell.
4) Now your advertisement is written. This will show you what your book needs to have in it.
5) Make a list of all the benefits you can possibly think of. Come up with as many as you can... 50... or 70... or even 100.
6) Then, write a page or two around all of these benefits. These pages add up to a BIG BOOK that is completely focused on helping your reader get the things they want the most.
Listen closely: Most people make the mistake of writing the book first and then trying to create the sales material to sell it. This is not a good strategy. YOU SHOULD DO THE EXACT OPPOSITE: Writing your ad first lets you focus on the selling of your book or informational product. It puts all your focus on the group of people you are trying to reach. This will make your informational product more powerful to that group of people. Writing your sales material first will get you off to a powerful head-start. It will motivate you... Your advertising message will be created and developed while you’re full of enthusiasm for your product. This is the secret to making more sales and profits.
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Three Fast Remedies
For Unprofitable Ads!
What happens if your first ad doesn’t make the kind of money you want it to make? Try these three fast remedies:
1. If you receive absolutely no orders within two to five weeks, take a close look at the media you are advertising in.
2. Are you targeting the right market?
3. Can your ad be improved? Make some test changes, but do not abandon your entire.
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Book Reviewers Could Make You THOUSANDS Of Dollars!
Determine which targeted group would most likely be interested in your book, and target magazines that also appeal to that select group. This is how a book reviewer can make you thousands of dollars!
Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make... up to thousands of dollars or more!
Magazines and newspapers like to write about books because the people who read their publications tend to be people who buy and read other products, too.
Some publications have a book reviewer, and some publications’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market. They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication.
Therefore, it is essential that you match that product up to the best possible publication beforehand. Cover all of the bases that you can.
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Thirteen Action Words
That Can Increase
Your Response!
Regardless of how smart people are, they still must be told exactly what to do after they read your sales material. You must use words that demand that they take immediate action. Here are thirteen action words that will help your prospect send their orders right now:
1. Act Now!
2. While Supplies Last!
3. Don’t Delay!
4. Don’t Wait Until Tomorrow!
5. Do It Now!
6. Don’t Put It Off!
7. It Will Take Less Than 1 Minute To Fill In Your Order!
8. Phone Today - Your Order Will Be Shipped Immediately!
9. Take Advantage Of This Bargain - NOW!
10. Order Today!
11. Rush Your Money-Making Order Today!
12. Hurry! Mail Your Order Now!
13. Send In Your Order Without Delay!
The list could go on and on. These are just a few of the many action words you can use. Try to come up with your own list! On another piece of paper, right now, before you do anything else, write at least 10 of your own action words. Do it now, while you are still thinking about it! You see how I use action words to get you to make your own action word list? Action words can be very powerful sales tools if you will use them properly!
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What Advantage Can Magazines Offer You That Newspapers Can’t?
The big advantage that magazines have over newspapers is that magazines are usually saved and often passed on to someone else. Newspapers are usually read over once and then meet their destiny. Whether it is the bottom of a birdcage or the trash, no one else is probably going to get the chance to read that paper and discover your ad.
Old magazines, though, are a whole different story. You see old magazines at all kinds of places - the doctor’s office, the Laundromat, the libraries, and all kinds of other places. If you think of how many people go into the Laundromat a day - and your magazine is left there for several months - hundreds of people may be reading your ad in that one magazine!
This is why magazines will make you three times more money than newspapers! A newspaper only reaches one reader once - but magazines keep popping up, read by different people. This gives them a much higher profit potential than newspapers.
An ad you might have run in a newspaper might have drawn one sale, but a magazine might attract more sales - up to three times, or even more! Magazines give you the advantage of having your unique selling proposition read repeatedly.
Another advantage that magazines have over newspapers is their circulation area. Most magazines are circulated nationally, but most newspapers are very localized. Think of the increased number of people that you are reaching with a magazine that is distributed all over the United States, compared with a local paper.
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Are You Walking
Past A Fortune?
YES!
Once you have reached an agreement to access another business’s name list of customers and prospects, stop to realize just what it is you have accomplished.
That company has probably spent hundreds of thousands of dollars to build up its business. By making a deal for a share of the profits, you have leveraged many years of experience, and tens of thousands, if not hundreds of thousands, of dollars of someone else’s capital expenditures.
Of course, it is not all one sided. The other company has done some leveraging also. It will get a part of the profits, although you should get the lion’s share. You both make instant profits, but it does not have to end there!
You can repeat your sales efforts two, three, or four times a year. If you could get ten, 15, 20, or more of these ventures started, you could make an incredible amount of money, not to mention the money saved in marketing and advertising expenses it would take to access millions of names.
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The Most Power-Packed Word In The Dictionary.
Use It - And You Will
Make Money!
This one doesn’t take much to figure out! The word is... FREE! Use it and you could soon be rich! People love to get something for nothing. Even though they know that nothing really is free, it still makes them feel like they are getting a good deal!
The key for you is to find something that has a high-perceived value that you can give away for free that doesn’t actually cost you very much. If you can do this, your customers will be happy and you will be smiling all the way to the bank!
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The Golden Rule
Of Marketing!
The Golden Rule of marketing is just like THE golden rule: Do unto others as you would have them do unto you! It is usually best to market a product that you yourself feel comfortable with. If you wouldn’t buy it, why should other people?
You should always feel good about your direct-mail packages before you send them out. You must keep in mind that people who receive your direct-mail packages don’t already know you, like you, or trust you. You are at a major disadvantage. You must prove to them, through your advertising, that you are a firm believer in what you are selling them - regardless of what it is!
There is another advantage of using the golden rule of marketing. That is, if you are excited about your product, it will make it easier for you to sell your product to other people. It is hard to get other people excited about a product that you are not interested in. It can be done, but not very easily.
So, when you are thinking about putting together your next direct-mail piece, try to use the golden rule. If you don’t like it, if you wouldn’t buy it - how do you expect anyone else to?
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A Solid Marketing Plan
Can Make You RICH!
A solid marketing plan is knowing who your customers are. It’s knowing why they really buy. This seems like common sense. But many businesses are guilty of falling into the rut of doing things like they have always done it.
Fresh thinking is gone when this happens. In many companies the founder will put the company together, the company will become successful, and then, when the founder dies or sells the business, it fails.
The main reason the business fails is because that founder had all of the great, fresh ideas. When he was gone, so were his ideas. Since nobody else in the business could think in the same way, the business flounders.
Many businesses today are stale. They have no real marketing plan.
We consider a marketing a plan an ongoing system that brings new customers and then resells to those customers over and over again. Good marketing is the process of finding and keeping customers. A good marketing plan shows you exactly how to do that. That’s how a solid marketing plan can make you RICH!
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How You Can Make BIG PROFITS With NO INVESTMENT!
Many people wonder why another company would want to sell products for them. The answer is C they have a customer base, too, and they have to find new and different things to sell their customers.
You can easily fill that gap for them! Then, you have gained yourself a customer base or expanded your own. This is how to make a small fortune C by getting other companies to market your product!
The great thing about having another company endorse your product is that they are doing all the work. They already have their customer base and sales strategy. And if you can get them to include your product in it, they do all of the work. They have everything ready, so there is nothing for you to do except sit back and watch the money come in.
How do you get another company to promote your products or services? Simple! You present a no-lose proposition along with convincing data that shows proof that your product or service is saleable, and that you deliver on your promises.
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A Good List Broker Can Make You Thousands Of Dollars A Week!
A list broker is a person who recommends specific mailing lists for your offers and recommends certain lists to you. There are list managers all around the country that manage certain mailing lists, and the list brokers work with them to get you the best lists.
List brokers are in the business to help you. You are their client. The more money they help you make on your mailings, the more you’re going to go back and get lists from them. It’s a win-win situation, and you should build a relationship with your list broker.
We have built a relationship with our list broker. We have been working with our list broker since 1990, and he has helped us. He has supplied us with millions of names and addresses. He knows which lists work the best and which lists don’t in our market, and he makes his money by helping us make money. He has helped us stay successful. As a result, we help him stay successful by renting his lists.
Good list brokers can make you rich. Why? Because they know the right lists for you to mail to and which ones to stay away from. Whenever you run ads, you are to some extent gambling because there are many things that influence response. This is where a good list broker comes in. They stay on top of the facts, and they have many other clients out there in the industry sending out direct mail as well. Therefore, a good list broker has a light of insight as to what lists work the best and what lists don’t.
When you work with a good list broker, you are working with a person who is very knowledgeable about their successful clients. They can get a good feel for what is working and what is not. Then they are able to steer you to the lists that will perform the best for you with this inside information. This is “inside information” that can put thousands of dollars in your pocket!
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This Is How To Turn Your Hobby Into Many Thousands Of Dollars A Week!
You should always remember the fact that, if you have a hobby, chances are many thousands of other people all around the country have that same hobby, too. You should get on the other side of the cash register. Instead of buying, start creating and selling!
You will find that you know a lot about the people who have the same hobby you do. Most of the time you will know what they like, dislike, want, and need simply because you have been in their position yourself. Consequently, you will be able to make more money through publishing information that you know they will want.
You will also be able to “speak their language” in your advertising and product copy, since you’ve been an “insider” yourself. This will help you gain the market’s trust. You will not seem like an ignorant person who cares about nothing but pushing a product on them.
Instead, you will seem like someone who genuinely knows these people’s interests from the inside out, who knows where their pains, their enjoyment, and their interests lie - and you’ll increase your potential of making money through that market considerably - potentially even up to thousands of dollars, or more!
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The Four Opportunities You Have To “Hook” Your Customer!
There are four places in a sales letter that you have to hook your customer and make them keep moving closer and closer to the sale! Many sales letters only contain 2 of these four things, and it is costing the business thousands of dollars in missed selling opportunities!
These four things that every sales letter must have are:
1) The Headline. The headline is the main attention-getter. It must reach out and grab the reader’s attention and make them want to read the sales letter! Almost every business is using headlines in the sales letters.
2) The Subheads. These are the smaller headlines that are placed throughout the sales letter. These serve two purposes. First, they help break up the copy. Subheads make the copy look easier to read, so the customer will more likely read it. Second, they help keep the reader’s attention. Subheads let them know what’s coming up. Subheads are not used by a lot of businesses, and they are losing money because of it!
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3) The P.S. The PostScript is a very important part of the sales letter. In fact, if you have one, most people will tend to read it before they ever read the sales letter. Your P.S. should be used to restate the offer, or to tell them about late-breaking news that can save them money! Here you could tell them about your sale price, etc. Again, many businesses are not using the P.S. in their letters. Don’t make this mistake. Maybe your P.S. just says “If you are reading this P.S. before you have read the rest of the sales letter, shame on you. Now, go to the first page and begin reading there! You will be glad you did!”
4) The Order Form. This obviously should always be present! You need to tell people to place an order. Also, you can use your order form to put a little more sales punch in your presentation. You can sum the offer up one last time on the order form.
These four things are usually the first things your customer will look at. They will look at these things before they read the letter, so you must use them effectively.
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Here’s A Tactic That Can Make People Want To Spend Their Money With You Rather Than With Your Competition!
One thing you can do to make your customers pay you the money rather that your competitor, is to make it easy, enjoyable, and fun for them to buy from you. There are a lot of ways to do this. You need to decide how to do this with your product and company.
One way to make it easy is to accept credit cards. If people can just call you instead of having to write to your competitor, they will more likely call you and order with their credit card. You can get a merchant account to accept credit cards from most banks. Also, some companies that advertise in the opportunity magazines will help small mail-order businesses get merchant accounts. Some of these small businesses would not normally qualify
Merchant Accounts really aren’t that expensive, and they can dramatically increase your response! Today, you can even set up a system so that you can accept checks by fax and by phone. Most of the companies that can help you do this advertise in the opportunity magazines, also.
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A Three-Letter Word That You Can Use Over And Over Again In Your Advertising - AND MAKE A TON OF MONEY!
Always remember the value of using the word YOU in your headlines and copy. Remember, you are writing to one person at a time, and that is a magic word to people.
You should get into the habit of writing to just one person and writing in the context of “You’ll get this,” “You’ll get that.” Focus on what is in it for the customer. What are they going to get? Remember, people want to know what is in it for them, so you should tell them what’s in it for them over and over again.
The word YOU is a word that gets them involved right “off the bat.” It brings them into the context and helps them picture themselves with the benefits of your product through phrases like:
1. YOU can have more leisure time!
2. YOU can have more money!
3. Imagine YOURself owning your own successful small business!
And so on.
A good rule of thumb is: for every time the words I, ME, or MINE appear in your copy, you say YOU four of five times. Go through your copy when you edit it, and get the word YOU working for you immediately.
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How To Keep Making Money With Ads You Ran Years Ago!
If you can get your ad in a major magazine, you are well on your way to taking advantage of something that has the potential of being a great money-making opportunity. Once you have gotten your ad in a major magazine, you can make copies of that ad and place them in your mailings and sales correspondence. This is how to make thousands of dollars with an ad you ran several years ago!
These magazine reprints can give you instant credibility. The better your credibility, the more money you can make. And all you have to do is add these four words that can make you a lot of money: As seen in (your magazine), as seen in TIME Magazine, etc.
You then can use those reprints in mailers, signs, envelopes, other media, blow-ups, framed easel or window displays, or anything else you can think of that will further promote your business.
This added credibility can help you defeat your prospects’ skepticism, giving you the opportunity to make more money.
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A Professional Reporter Can Help You Get Rich - Over And Over And Over Again!
A professional reporter has the power of the written word. This is combined with the power of the perception the readers have that the magazine is giving them this story on their own accord because it’s something the readers might find helpful or be interested in.
This is a powerful thing. Therefore, when the readers read the write-up the magazine gave you, it carries a lot of weight in giving you credibility. This is why a professional reporter can make you HUGE amounts of money over and over again!
Remember, people don’t know you, your company, or your products, but they do know - and trust in most cases - the magazine that prints the story written from your press release.
A reporter can give you a great story with their writing ability. And the more they believe in what you have, the better they will write the story. You have to speak their language and show them what you can do for them and their readers.
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33
If You Can Give Your Customers Any Of These 14 Things, You Could Get Rich!
If you want people to respond to your offer, you must provide some need-filling benefit. Following are some of the needs that people want filled. Give your customers these 14 things AND GET RICH! Many other businesses are using these to build their fortunes. You could too!
They want:
- Things that will make them more money.
- State-of-the-art items.
- Better quality.
- Things that offer multiple benefits.
- Items that will enhance their looks, real or perceived.
- Convenience.
- Anything that will make life less difficult.
- Things that have multiple uses.
- Things that will save them money.
- Things that make their lives more enjoyable.
- Things that are durable and long lasting.
- Things that offer solutions.
- Something that will save them time.
- Things that are more effective.
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34
How Little Things In A Business Can Actually Equal BIG BUCKS!
Be observant everywhere you go. Keep a notebook and pen in your pocket and write down what people are buying, where they are going to buy, how retailers and companies are servicing and responding to the clientele.
You have to constantly be looking, and asking yourself questions about your business. You have to be willing to look for the deeper things, take down all of your ideas and study them.
The success that you will have if you learn to look at the little things is worth the hard work. How did the retailer respond to a request? How did the customer respond? Are customers acting like invited guests? Or, do they appear uncomfortable? Do certain displays and signs cause people to stop to find out more?
If you see something that could be done better, write it down. If you see a product that interests you (and shoppers), think of ways you could improve it. Write your ideas down.
These are little things in your day-to-day operation that can net you large amounts of cash! These are the things that show you what grabs people’s attention, what gets them to buy, and what keeps them happy so they’ll keep buying. And as long as they’re buying, you’re making money.
Treat people like kings and queens. The most important thing that you can ever remember about customers is that they want you to appreciate them to the point of adoration. Everyone wants to know how special they are. If you treat them as if they are special, they will respond to you the same. If your customers feel this way, they are much more likely to want to do business with you over and over again.
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35
Put Yourself In Your Prospects’ Shoes!
When you write your copy, always use the “They have a problem, you have the solution” approach. Why? Because you can make money from people’s problems!
Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.
Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you’re able to do this, the more you’re able to get in touch with their problems. Then you can offer your product or service as the solution. When you’ve successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you’re speaking their language.
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36
There Are Great Ideas Out There Already - Find Creative New Ways To Use Them, And You Could Profit Tremendously!
The best ideas are already out there. Yes, people have to come out with something unique, but they do so through using proven things that have worked and are currently working. There are many ideas out there that are “up for grabs,” and they are waiting for the person who can tune in to them.
Be aware, be open, and look for ideas that are making other people money. Then, put those ideas into action for YOU! This is how to legally “steal” something that could be worth millions to you!
In the mail order business what one person throws away and calls junk mail another person keeps and calls treasure. People in this business save ads and use the ideas. Through the years people start to think of those who succeed as “geniuses” or “special.”
This isn’t true. If they have a thousand ads out there, they might actually be the result of a thousand different marketing minds.
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37
How To Turn Your Customers’ Problems Into Cash!
The way to make money in direct- response marketing is to find a problem that people are having and then sell them a solution to that problem. So, in order to best do this, you must study your target market. You must learn all about them. What problems do they have?
After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers’ problems into cash you can spend!
By knowing and understanding what your customers’ problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don’t deliver. This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!
This is a powerful technique you can use to turn your customers’ problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!
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38
How To Make A Ton Of Money Just By Helping People.
Having a company that sells products and services which are designed to help people get something valuable they really want is the secret to long-term success. Think about this. Think about all the ways you can serve people and help them get what they want.
Remember this: Every product or service solves some kind of problem. You should pick the items that solve the biggest problems. These are the items that can make you the most money.
Then develop as many ways as you can to help the people who buy these items to solve their problems. MAKE THIS YOUR MAIN FOCUS. This is the simplest, easiest way we know of to get rich by helping people.
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39
Your Product’s Image Could Be The Deciding Factor As To Your Future Sales!
By creating and using the best looking cover that you can, you can potentially make at least ten times more money than if you don’t pay any real attention to it.
Why? Many of our readers will not be trying to get their products into bookstores, instead focusing on the direct mail method. But, you’re after customers that will continue to buy from you repeatedly. And part of the secret of getting people to buy from you repeatedly is presenting a very good image of yourself and your products.
Gaining repeat sales will help you push your profit margins higher and higher. So you should always come up with the best cover you can - because the cover of your book can easily make you ten times more money!
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40
Four Ways You Could Bring In Thousands Of Dollars A Week With Joint Ventures!
Here are a few examples of how you can approach other companies with an offer. These are four ways you can make thousands of dollars a week with joint ventures! Many other companies are using these techniques to make thousands of dollars every week - and you could do it, too!
1. Ask for a straight 50/50 split. The partner company provides the sales literature for your mailings, and all coded orders go directly to it for shipping. It pays you based on the coded orders received.
2. Ask for a profit split of 75/25 (you receive 75 percent). The partner company provides the sales literature for your mailings. You receive the orders and payment, of which you pay 25 percent when forwarding orders to the other company, and it ships out at its expense.
3. Ask for a profit split of 70/30 (you receive 70 percent). You maintain the partner company’s inventory at no out-of-pocket expense to you. Sales literature is provided by the company for your mailings. You receive the orders and payment, pay the company its 30 percent. The company pays all fulfillment postage costs.
4. Tell the company that you will promote its product or service on an exclusive basis. You promote the product exclusively on a 50/50 splits, the partner company drop ships.
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How To Get A Big Check In The Mail Every Month For Making Two Easy Phone Calls
PUTTING YOUR MAILING LIST ON THE MARKET is the secret to getting a BIG CHECK in the mail every month! Here are the two phone calls you’ll have to make every month:
(1) Call your mailing list broker to rent names to mail your own offer to. This lets you make sales and build your mailing list.
(2) Call your mailing house and schedule the printing and mailing of your Direct-Mail. Also have them keep your mailing list for you.
(3) Then, every three months, they will send your mailing list to your list manager and he or she will rent it out to other people who will take your names on a regular basis.
The amount of money you can make from this simple little method can be staggering. It could add up to tens of thousands of dollars a month - and all you had to do was make a couple of simple and easy phone calls!
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A “Review Package” Can Make You Thousands Of Dollars!
Self-publishing your own book can be an extremely profitable way to make money. Here’s a rare, little-known strategy you can use to make it even more profitable: Book reviewers who work for major newspapers and magazines offer a great way of getting FREE PUBLICITY for your book.
Send “review packages” to these people. Each package should have a copy of your book, a photograph of the book, a news release type of review, and a cover letter that gets them interested and excited. This simple strategy of sending out review packages could help you sell thousands of dollars worth of your book each year.
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How To Make A Fortune Giving Your Customers Something No One Else Can Give Them!
You can create a Unique Selling Proposition that gives your customers something they can’t get from anyone else. You must come up with that unique thing yourself. All it needs to be is something your customers won’t be able to get from the competition.
One example is when the big three auto makers all come out with their new models for the next year. It seems like one of them always has a unique feature that makes their vehicle better than the competition. Or, at least that’s what they are hoping. You, too, must come up with something that separates you from the competition. When you use this powerful strategy correctly, you have a tremendous chance to increase your profits quickly!
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