Table of Contents
Incredible
Power Can Lurk In The Smallest Direct Response Ads!
................................................. 1
Buying
Radio Ad Time
....................................................................................................................
2
People
Want To Be Able To Enjoy Their Life – If You Can Show Them How, You
Could Make Thousands – Or Even MILLIONS Of Dollars!
....................................................................................
3
Seven
Easy Things You Can Do To Eliminate Your Prospects Indecision And
Get Them To Send Their Money To You Now!
...............................................................................................................
4
Have
A Little Patience! A Little Patience Can Mean A Lot Of Money To A
Good Marketer! ............ 5
Some
Tips On What To Look For When You Buy A Business
.......................................................... 6
You
Could Start Small, Keep It Slow, Work Part-Time – And Work Your Way
Up To Making Thousands And Thousands Of Dollars!
............................................................................................
7
A
Million-Dollar Secret Formula To Getting FREE Advertising!
....................................................... 8
You
Have To Have Faith
..................................................................................................................
9
How
To Make A Fortune Selling Through Catalog Houses!
...........................................................
10
How
To Increase Your Sales By Up To 1000% By Doing One Simple Thing!
.................................. 11
Use
Nonprofit Fundraising To Help You Gain Free Publicity!
........................................................ 12
How
To Establish Credibility With A Radio Or Television Ad In 15
Seconds! ................................. 13
Show
People How To Gain Respect And Praise Among Their Peers, And You
Could Find Yourself With A Successful, Best-Selling Product!
.......................................................................................
14
The
Three Reasons People Won’t Do Business With You!
.............................................................
15
Follow
These Eight Rules – And Keep Yourself Out Of Jail!
..........................................................
16
Are
You A Minority? If You Are, The Government Is More Than Willing To
Help You Get Your Business Off The Ground!
..............................................................................................................
17
How
Huge, Million-Dollar Companies Can Help You Build Your Fortune!
...................................... 18
Eight
Things You Can Do To Pull In More O-R-D-E-R-S!
.................................................................
19
Seven
Ways To Sell Your Product Or Service Like Crazy!
............................................................
20
Five
Ways You Can Use Optimism To Help You Succeed!
.............................................................
21
Some
Mail-Order Marketers Use This Technique To Get Quality Merchandise
For A Mere Fraction Of Its Cost…And You Could Do This, Too!
......................................................................................
22
The
One Thing That Is More Important Than Getting New Customers!
.......................................... 23
Ensure
That You Make The Most Profits You Possibly Can!
...........................................................
24
If
You Want To Bring In The Most Money Possible, You Have To Know Who
Your Best Prospective Customers Are!
..............................................................................................................................
25
Here
Is The Most Powerful Motivation You Can Use On Your Customers To Get
Them To Send You Their Money – Fast!
.......................................................................................................................
26
If
You Can Offer People Security In Their Senior And Retirement Years,
You Could Make A Fortune!
.........................................................................................................................................
27
How
To Let Other People’s Marketing Secrets – And Experience – Make You
Rich! ..................... 28
If
You Want To Make The Most Money You Possibly Can, Stay Away From
These Products! ........ 29
How
To Make Millions Of Dollars Without Running A Single Ad In A
Magazine Or Newspaper! ... 30
If
You Can Prioritize Correctly, You Could Bring In More Money Than
Ever Before! ..................... 31
Many
People Are Paying $8,000 00 For Something You Can Get For Free!
................................... 32
How
A Little Self-Promotion Can Make You Rich!
.........................................................................
33
1
Incredible Power Can Lurk In The Smallest
Direct Response Ads!
Writing small direct-response mail-order ads can be the easiest,
cheapest, and most profitable and rewarding method of making money
selling your products or services.
Of course, it depends on what you have to offer, to whom you
offer it, how you offer it, and the kind of ad you write to attract
a targeted audience.
The purpose of writing small ads is to develop lead generators,
but ads can also be very valuable to build your mailing list. You
can use that list again and again to sell to as many "old" customers
as you can.
Small ads have a lot of power to draw in the kind of people that
have the highest potential of becoming your best customers. The
profits can be tremendous by using small ads to build your mailing
list up. Then you can go back to your mailing list and sell those
people related products and services again and again and again!
'Yes, there is a Nirvanah; it is in leading your
sheep to a green pasture, and in putting your child to
sleep, and in writing the last one of your poem.'
Kahlil Gibran
'There is nothing so bitter that a
patient mind cannot find some solace for it.'
Marcus Annaeus
Seneca | |
2
Buying Radio Ad Time
Radio advertising may be a lot cheaper than you might imagine.
You are simply buying air. A lot of times you can get a special
rate, which helps to keep the cost down.
A lot of times non-regular hours are even better than regular
hours, because people are not as busy. During regular hours people
listen to the radio for their own enjoyment. They are busy, and
their minds are anywhere but on your advertisement.
That is why people are more likely to respond if you advertise
during off-hours. They are more relaxed and have more time to listen
and think about what you are saying. This way, you can get the hours
that no one else wants - which are usually cheaper for you to run
your ad in - and often get a better response.
'When we are afraid we ought not to occupy ourselves
with endeavoring to prove that there is no danger, but
in strengthening ourselves to go on in spite of the
danger.'
Mark Rutherford
'Fear knocked at the door. Faith
answered. And lo, no one was there.'
Anon. | |
3
People Want To Be Able To Enjoy Their
Life - If You Can Show Them How, You Could Make Thousands - Or Even
MILLIONS Of Dollars!
People are interested in as much enjoyment in their life as
possible. That enjoyment may come from hundreds of different
sources. People want to live life to its fullest. They work hard and
do the best they can, so why shouldn't they get some enjoyment in
life?
People have a tendency not to think of themselves all the time,
and do not consider what they want in life. But, if they do not stop
to think about their feelings, who will? It is not being selfish to
have things that will give a person some enjoyment! (Do you have a
product, book, or item that will put enjoyment in a person's
life?)
'Half the things that people do not succeed in are
through fear of making the attempt.'
James Northcote
'We fear our highest possibility (as
well as our lowest one). We are generally afraid to
become that which we can glimpse in our most perfect
moments.'
Abraham
Maslow | |
4
Seven Easy Things You Can Do To Eliminate
Your Prospects' Indecision And Get Them To Send Their Money To You
Now!
People are naturally procrastinators. You must get them over that
hurdle and persuade them to order your product. These seven things
can easily be done to help in that process. They are:
1. Have an introductory offer.
Let your prospects know that you are making a limited
introductory offer that will not be repeated.
2. Make a limited time offer.
Set a specific date - ten days, 30 days, etc. - after which your
product will go back to its original price.
3. Let them know your product is in limited supply.
If you only have a certain number of your product, be honest with
your customers. Tell them that they must act now or they may be to
late!
'Nothing interferes with my concentration. You could
put on an orgy in my office and I wouldn’t look up.
Well, maybe once.'
Isaac Asimov
'To be able to concentrate for a
considerable time is essential to difficult
achievement.'
Bertrand
Russell | |
4. Offer a bonus for fast reply.
If the prospect responds by a certain date, they get a free
bonus.
5. Let them know about your planned future price increase.
Use this only if you are really contemplating a price increase.
Let your customers know that you are planning on increasing the
price, but they can save money if they order now!
6. Use command copy.
All throughout your copy, use words like "order now," "don't
delay," "call now," etc. These will subtly remind your customers to
not procrastinate.
7. Use involvement devices.
Get the customer involved in the order process. You might say
something like "check the box for rush delivery. We will send your
order to you by fast priority mail!" This will get them excited
about receiving your product quickly. You may also try "retain this
stub for your records." Anything you can do to get the customer
involved is good!
These seven things will help your customer order without
procrastinating. Try using some or all of them in your next sales
promotion!
'It’s the most unhappy people who most fear
change.'
Mignon McLaughlin
'Life is not a static thing. The only
people who do not change their minds are incompetents in
asylums, and those in cemeteries.'
Everett M.
Dirksen | |
5
Have A Little Patience! A Little Patience
Can Mean A Lot Of Money To A Good Marketer!
Some people are looking to get rich quickly. Many people are
attracted to direct-response marketing because they know it has the
potential to produce enormous profits.
There is a reason the profits come when they do, though. You have
to test different ideas. You have to find out what others in the
market are profiting with. You have to get something to work for you
and then expand it.
You want to test slowly, find the informational products that
sell the best and bring you the most money, take the profits you
make from the sales of those products, and reinvest those profits
into more advertising.
This is what we call "pyramiding your profits." When you do it
right, you can start with a little money and slowly grow,
potentially to the point where you're making millions of dollars!
This is why a little patience can mean HUGE amounts of money for
you!
'The American people can have anything they want;
the trouble is, they don’t know what they want.'
Eugene V. Debs
'To have a reason to get up in the
morning, it is necessary to possess a guiding principle.
A belief of some kind. A bumper sticker, if you
will.'
Judith
Guest | |
6
Some Tips On What To Look For When You
Buy A Business.
1. How is the seller living? Do his/her claims of success appear
compatible with his/her standard of living?
2. If the seller will not allow you to audit his/her books before
making a purchase, you should think about doing business
elsewhere.
3. You should ask what a seller has to hide if he/she will not
let your accountant or lawyer review the company books or financial
statement.
4. Make certain the office equipment (typewriters, copy machine,
computers, office furniture inventory, etc.) is paid for. You do not
want to buy a business and have part of it repossessed.
5. If the business owner claims to have been operating for years
but has no tax returns to show you, you will have nothing to go by
except the seller's word. That may not be enough.
6. Sometimes you will find a business that has brought in more
money than shows on the books. This is done by "skimming" a
percentage of sales off the top. Keep in mind that if the seller
will defraud the government, he/she may feel quite comfortable in
defrauding you as a buyer. Don't get cheated when you buy your first
business. There are many people who will mislead.
'Nothing interferes with my concentration. You could
put on an orgy in my office and I wouldn’t look up.
Well, maybe once.'
Isaac Asimov
'To be able to concentrate for a
considerable time is essential to difficult
achievement.'
Bertrand
Russell | |
7. Remember, if you purchase a business and the seller owes back
state sales taxes, you could be held liable.
8. Never let a seller rush you into a purchase, even if it means
little or nothing down, unless you can verify all available
records.
9. If there is a large inventory, either do the inventory
yourself, or have an inventory firm do it for you. Never agree to
the owner's inventory of stock.
10. Never assume the lease on a business is assumable. Check it
out. Many are not.
11. While a business loan may be assumable, interest rates may
increase. It is important to keep interest rates as low as
possible.
12. Banks may hesitate to provide financing if the seller is not
willing to carry any part of the financing. Banks will wonder why
the seller wants all cash. Are the financial records accurate? Does
the seller have some concerns that are not so apparent to everyone
else?
13. Make certain that "net profit" on a seller's books is really
net profit. Sometimes, a seller will not draw any salary for
him/herself, or pay any wages. Consequently, what shows on the books
as a net profit, is not a net profit at all. In other words, the
only real net profit that will be made is if he/she sells the
business to you at retail.
'Amusement is the happiness of those who cannot
think.'
Alexander Pope
'There is more to life than just
existing and having a pleasant time.'
J.C.F. von
Schiller | |
7
It Slow, Work Part-Time - And Work Your
Way Up To Making Thousands And Thousands Of Dollars!
You can start a direct-response business small and slow before
you expand. You can learn as you go. You can make money as you go.
You don't have to take big risks or do anything rash.
Starting out you keep it slow, testing things carefully. When
you're doing lead generation, run smaller ads. Remember, all you're
doing is trying to get people to "raise their hands," not get people
to instantly send you money.
Ads that ask for people to send their money typically take up
more space. Since the lead-generation ads cost less money, there is
also less risk. This is how you can get paid fantastic amounts of
money while you are learning and just getting started!
You can start small. You can start part-time. You don't have to
risk much in the beginning. Go slowly. Test as you go. Learn as you
go. This is how to test the waters before you jump in!
'Success is blocked by concentrating on it and
planning for it... Success is shy—it won’t come out
while you’re watching.'
Tennessee Williams
'Three outstanding qualities make for
success; judgment, industry, health. And the greatest of
these is judgment.'
William Maxwell
Aitken,
Lord
Beaverbrook | |
8
A Million-Dollar Secret Formula To
Getting FREE Advertising!
FREE Advertising doesn't happen by accident. Most of the people
who get free write ups in the magazines and newspapers, or get their
stories aired on the T.V. news didn't just get lucky. These people
set out to get as much of this free advertising as they can. They
make a business out of getting these magazines, newspapers, and T.V.
stations to give them FREE Advertising. Some people even hire public
relation firms who do nothing but get them this type of advertising
for very little cost. You can do the same thing on your own.
Here's the secret to getting free advertising: Come up with some
kind of unique angle to dramatize your product, service, or company.
Then prepare a publicity kit that illustrates this story. Send this
kit to all of the newspapers, radio, and T.V. stations, and
magazines. If your kit is prepared right, a percentage of them will
use your story to fill their constant demand to come up with
something new for their readers or listeners. Here are the simple
steps you can take:
'I just kept on doing what everyone starts out
doing. The real question is, why did other people
stop?'
Wililam Stafford
'Business is full of brilliant men who
started out with a spurt and lacked the stamina to
finish. Their places were taken by patient and unshowy
plodders who never knew when to quit.'
J.R.
Todd | |
1) Make a story around your product or service.
How did you get started? Is there some way to dramatize the
reasons why you are in this business? Human interest
stories are BIG with editors and publishers. Is there some way
your product, service, or company helps people or has the potential
to help them? Is there some way you can make a story around this?
Think hard. Be creative. Find a unique angle.
2) Prepare your publicity release with the same level of care and
commitment as you would any other promotion.
Many people try to get free advertising in a lazy sort of way.
They prepare a cheap flier or self-mailer and send it to the
publications and stations. These get trashed in a minute. Remember
this: You are always judged by the quality of materials you
use to promote yourself, company, or products. You must do
everything first-class if you want people to take you seriously.
3) Create a list of all the reasons the editor of the magazine,
newspaper, or T.V. station should use your story.
Turn your list into a sales letter. Give them the biggest reasons
why it's in their interest to use your story. Do your best to make a
complete selling presentation.
'Self-trust is the first secret of success.'
Ralph Waldo Emerson
'The man who will use his skill and
constructive imagination to see how much he can give for
a dollar, instead of how little he can give for a
dollar, is bound to succeed.'
Henry
Ford | |
4) Send them a well prepared package. Make it worth their time to
look it over and take you seriously. Half-hearted efforts produce
weak results.
5) Make it easy for them to use your story by writing it for
them.
Writing the story for the editors is a powerful secret used by
the world's most expensive public relation firms. This secret can
work amazingly well. Here's why: It takes great deal of work to fill
the pages and "air time" of each newspaper, magazine and T.V.
station. Giving them the actual copy they can use (in whole or in
part) makes it easy for them to use your story. They will appreciate
this. You'll be helping them and helping yourself in the
process.
Hundreds of millions of dollars worth of free publicity are given
away every year. Start becoming aware of this. Look for the articles
and T.V. spots other people are getting for free. Then think about
these five simple steps above. How can you use these steps to get
this kind of free advertising? The answers you come up with could be
worth a small fortune!
'I realized early on that success was tied to not
giving up. Most people in this business gave up and went
on to other things. If you simply didn’t give up, you
would outlast the people who came in on the bus with
you. '
Harrison Ford
The grand essentials to happiness in
this life are something to do, something to love and
something to hope for.
Joseph
Addison | |
9
You Have To Have Faith...
Many times you just have to start out with faith. You don't know
how things are going to work out, but you keep moving forward,
putting it together one piece at a time. Many people see all sorts
of great offers and ad copy that is all put together and they assume
these people are exceptional. But, the simple truth is, almost all
of those campaigns were put together a little piece at a time. Parts
got added, tweaked, and fine-tuned along the way. This is how to
crank out huge money-making projects that can make you millions!
Everything was begun with one initial breakthrough idea and
faith. All of that started out as simple ideas and concepts. Then it
expanded and was developed from there. Just get out there, have
faith, get started, and build. That's how to unleash your full
money-making power! Put it together a little bit at a time, while
always moving forwards in a positive direction with positive dreams
and goals fueling you on. This is the super short-cut to making
major amounts of money!
'Seek happiness for its own sake, and you will not
find it; seek for duty, and happiness will follow, as
the shadow comes with the sunshine.'
Tyron Edwards
'The only true happiness comes from
squandering ourselves for a purpose.'
William
Cowper | |
10
How To Make A Fortune Selling Through
Catalog Houses!
Catalog companies make their money by mailing to their customers
over, and over, and over again. They create mailing lists of their
past customers and continue to mail to those selected people.
These catalog companies are continuously looking for new
customers by mailing to people who haven't bought before, but might
just be willing to take that chance. A trusting relationship
develops between catalog companies and their customers.
If the customers have purchased their products before and were
satisfied, it is an incentive to buy again. Customers like to buy
from the same companies they have used before because they know what
to expect.
This is where you come in and use this to your advantage! In
order to keep their customers interested, these catalog houses
constantly are in need of new products. If they cannot offer their
customers and prospects something new, the customers and prospects
will lose interest. When this happens, the catalog house loses
money.
'True happiness, we are told, consists in getting
out of one’s self, but the point is not only to get out;
you must stay out, and to stay out, you must have some
absorbing errand.'
Henry James
'Happiness is the natural flower of
duty.'
Philips
Brooks | |
Customers constantly want something new and exciting, and your
product could be what satisfies that craving!
You could offer your product to a catalog house, become rich in
the process... and the catalog house will absorb the extra costs
that make it so difficult to make money! You don't have advertising
postage, advertising space, or printing costs to bog you down, so
you are able to keep more money that would have gone to other things
if you were trying to sell your products yourself!
Catalog companies are also usually focused on one market, be it
cosmetics, home interior, business products, or any of hundreds of
specific markets. This means that when you have a product designed
and developed for a specific market, it can just be a case of
finding the correct catalog house to offer it!
The catalog companies mail to millions of people on a regular
basis, and you can be right there with them, making your fortune!!
You won't have to pay one single penny, and you can get rich! In
short, catalog houses mail to millions of people every year. Get
them to sell your product - and make a fortune!
'If one advances confidently in the direction of his
dreams, and endeavors to live the life which he has
imagined, he will meet with a success unexpected in
common hours.'
Henry David Thoreau
'The secret of success is constancy to
purpose.'
Benjamin
Franklin | |
11
How To Increase Your Sales By Up To
1000% By Doing One Simple Thing!
There is one simple thing you can do that can almost always
increase your sales if you are not already doing it! That one thing
is to continuously experiment! Your goal should always be to search
for a new way to push your sales even higher! Once you have an idea
that sells well after being tested, don't stop there. Keep going.
See how high you can climb.
Keep going with the promotion that is making you money. But keep
trying to change it a little bit and test those changes on a smaller
scale.
If you can keep coming up with new and better ways to sell your
product, your profits may begin to snowball! That is what your goal
should be! Always search for another twist you can put on your sales
presentation that will make you MORE MONEY!
'A man can succeed at almost anything for which he
has unlimited enthusiasm.'
Charles M. Schwab
'Every man is enthusiastic at times. One
man has enthusiasm for thirty minutes, another man has
it for thirty days. But it is the man who has it for
thirty years who makes a success in life.'
Edward B.
Butler | |
12
Use Nonprofit Fundraising To Help You
Gain Free Publicity!
Broadcasters have to have something that will interest those who
watch or listen to them, and this is the big reason T.V. and radio
stations must give FREE PUBLICITY to people like you! It's all about
giving people what they want.
It would be extremely difficult to get free publicity through
free public service announcements. However, if you set up a
nonprofit charity function, you could tie in your product and
receive indirect publicity.If you can get your product or service
sold for fundraising groups that are nonprofit, you have a good
chance to get some free publicity. Why? Because radio and television
stations have to give some free time to nonprofit community
activities.
A few deals can even increase your profits by $250,000 - or more
- a year! This is how indirect publicity can make you $250,000 a
year! It's how to easily make many thousands of dollars every month
sponsoring certain types of events!
'Nothing great was ever achieved without
enthusiasm.'
Ralph Waldo Emerson
'What a man accomplishes in a day
depends upon the way in which he approaches his tasks.
When we accept tough jobs as a challenge to our ability
and wade into them with joy and enthusiasm, miracles can
happen. When we do our work with a dynamic conquering
spirit, we get things done.'
Arland
Gilbert | |
13
How To Establish Credibility With A
Radio Or Television Ad In 15 Seconds!
If your product can offer a simple solution to a problem it could
only take 15-20 seconds to clearly and quickly demonstrate your
product or solution.
Not everyone will have the problem that you are targeting, but
this is a good opportunity to let those who do know that you have
the solution. So in as little as 15 seconds you can establish
instant national credibility by introducing your unique selling
proposition to millions of viewers. This is how to establish instant
credibility in as little as 15 seconds!
Don't be afraid of TV advertising! It can make you rich - AND YOU
CAN GET STARTED FOR DIRT-CHEAP PRICES!
Keep in mind that these people are selling air. Some businesses
are even running TV commercials for as low as $10.00. Often you can
get small stations to let you use their studio to make your
commercial if you agree to run it for a certain amount of time with
them. Usually they only charge a very small fee, and then you can
get the rights to use that commercial.
Once you have the commercial, you can run it on other stations.
This can help get your commercial put together very
inexpensively.
People in small business once were intimidated by television.
They thought the costs were out of reach. But, with the introduction
of cable and satellite TV, the costs for commercials has plummeted
to $10, and lower, on many stations. This is how some people are
getting TV commercials for as low as $10.00! The average cost of
producing a commercial once averaged over $150,000. Today it can
cost under a thousand dollars.
'Happiness depends upon ourselves.'
Aristotle
'What’s joy to one is a nightmare to the
other.'
Bertolt
Brecht | |
14
Show People How To Gain Respect And
Praise Among Their Peers, And You Could Find Yourself With A
Successful, Best-Selling Product!
People want to receive recognition for the qualities they
possess. They do not necessarily want flattery, but there is nothing
wrong with having people tell you that you look attractive, have
intelligence, have good judgment, or good taste, in the things you
possess.
When people recognize you as an authority in some area, that can
be a real confidence builder. People also like to hear that they are
good parents and are doing an excellent job with their children.
People appreciate being praised as knowledgeable and up-to-date.
They also enjoy being complimented because they appreciate things
that are cultural and beautiful, are creative and efficient, and are
"first" in many areas.
When a person has done well for him/herself by overcoming many
obstacles and difficulties, praise from others is something he/she
deserves and should receive. (Could you write a book that offers
both information and praise directed at the reader?)
'A strong passion for any object will ensure
success, for the desire of the end will point out the
means.
William Hazlitt
'The method of the enterprising is to
plan with audacity and execute with vigor.'
Christian
Bovee | |
15
The Three Reasons People Won't Do
Business With You!
There really are only three reasons a prospect will not do
business with you. If you can eliminate these three reasons, you
stand the best chance to make the most money.
Reason #1: You are selling to the wrong market.
In this case, you have picked the wrong market to target your
product or service to. They aren't buying what you are offering
because they don't want or need your product or service. This is why
it is so important to focus on a target group. You must find the
target market that most wants and needs your product or service.
Reason #2: They don't have the money.
This is a very rare situation. It's amazing how people will
magically find the money to buy something when they really want or
need it! Usually, people who say they don't have the money really
don't want your product. Possibly you haven't created enough desire
or you haven't given them enough benefits of buying your product.
So, there again, you are back to making sure you have selected the
right target market so the maximum number of people are going to be
interested in your product or service.
'It is arrogance to expect that life will always be
music... Harmony, like a following breeze at sea, is the
exception. In a world where most things wind up broken
or lost, our lot is to tack and tune.'
Harvey Oxenhorn
'The winds and waves are always on the
side of the ablest navigators.'
Edward
Gibbon | |
Reason #3: They don't trust you.
This is very important. You must make sure your customer trusts
you. Why wouldn't' they? Well, that depends. Some people will not
trust you if they feel that you are not being 100% honest with them.
Maybe they feel that what you are telling them is way too good to be
true. That is why it is important to tell them why you can do what
you are doing. Many times a business will tell a customer that their
regular price is $195, but they are selling it today only for
$29.95. The customer questions why a product that should normally
sell for $195 is selling for less than 30 bucks. If you had this
offer, you need to tell them why you can do this. You must give them
every reason to believe in you and your product. Give them a good
list of benefits, and then back it up with your product. Sometimes
offering a good, honest money-back guarantee is all it takes to make
your customer believe you.
These three things are very important to the success of your
business. You must be able to overcome your customers' objections
and complaints before you can successfully sell them a product.
'The mind is its own place, and in itself can make a
heaven of hell, a hell of heaven.'
John Milton
'So long as one does not despair, so
long as one doesn’t look upon life bitterly, things work
out fairly well in the end.'
George
Moore | |
16
Follow These Eight Rules - And Keep
Yourself Out Of Jail!
Direct-Mail and Direct Marketing is an exciting business
opportunity because you can get started very small with a small
amount of money. You can grow to encompass the national scope. You
can run your direct mail pieces against the big businesses and
compete with them.
Yes, it's an exciting opportunity. But you should never forget
that there are rules and regulations that have to be followed.
Regulatory agencies are always checking on businesses. Specific laws
were designed to deal with how a business is to be run.
Many people in direct response get in trouble legally because
they don't follow these rules. Very few people go to jail, though.
It's usually out-and-out crooks who end up going to prison.
Still, fines can reach up into the million dollar range, and
there are businesses that get shut down by the government simply
because they operated illegally.
Stay out of jail! Pay attention to the following rules to make
sure you operate legally!
'I long to accomplish a great and noble task, but it
is my chief duty to accomplish small tasks as if they
were great and noble.'
Helen Keller
'There’s nothing in this world that
comes easy. There are a lot of people who aren’t going
to bother to win. We learn in football to get up and go
once more.'
Woody
Hayes | |
1. Advertise only products you can deliver. It is illegal to try
to sell something you do not have.
2. Deliver anything you advertise, and live up to ALL GUARANTEES
MADE IN YOUR ADS.
3. Fill orders within 30 days, or inform customers in writing of
the delay. The customer must be given the opportunity for a
refund.
4. Pay all state and federal taxes required. You must keep
accurate records to prove your figures.
5. Do not start or participate in illegal chain letters.
6. Do not advertise a business opportunity under help wanted. It
is illegal to suggest that you will hire someone and pay a salary,
unless that's what you actually intend to do.
7. Do not commit customer mail fraud yourself. It is illegal to
order something without paying for it.
8. Do not use copyrighted materials. You must have written
permission from the owner of the material before you use it.
Run your business honestly and fairly, using plain old common
sense. If you treat customers and suppliers in a way you would like
to be treated, you will be successful.
'The most valuable gift I ever received was. . . the
gift of insecurity. . . my father left us. My mother’s
love might not have prepared me for life the way my
father’s departure did. He forced us out on the road,
where we had to earn our bread.'
Lillian
Gish | |
17
More Than Willing To Help You Get Your
Business Off The Ground!
Individual grant awards are $10,000 to $2,000,000. The program
goal is to stimulate business growth, increase profits, and to
ensure the success of each client.
For more information, write to Minority Business Development
Agency, Department of Commerce, Washington, D.C. 20230, or contact a
regional minority business development agency near you by referring
to your telephone directory under "Government Agencies."
Remember, there is a lot of money out there just waiting to be
claimed. Smart people are taking advantage of it. This is just one
of the ways you can get that money. If you are a minority, the
government is more than willing to help you get started with your
own business.
‘If you wait for the perfect moment when all is safe
and assured, it may never arrive. Mountains will not be
climbed, races won, or lasting happiness achieved.’
Maurice Chevalier
‘We couldn’t possibly know where it
would lead, but we knew it had to be done.’
Betty Friedan, speaking of
the
Women’s
Movement | |
18
How Huge, Million-Dollar Companies Can
Help You Build Your Fortune!
By showing other companies that you can expand their customer
base and bring in more profits, they will be much more willing to do
business with you. And, the bigger the company is, the more willing
they tend to be to pay for your services.
Why? Because the big companies are in for the long haul. They are
not worried about their day-to-day survival. They're not worried
about paying their bills. Everything for them is automatic at this
point. They have more than they need, and now they are in business
to make the most profit they absolutely can.
These companies have more money to spend, so you can ask for a
higher amount of the profit margin. Also remember, many of these
companies' goals are to simply make the most profits that they
absolutely can. Since they don't have much to lose and a lot they
could potentially gain from your proposition, they will be willing
to let you have a higher percentage of the profits because they will
still be gaining anyway. This is how million dollar companies can
make you piles of money!
'Yard by yard, it’s very hard. But inch by inch,
it’s a cinch.'
Anon.
'Life is made up of little things. It is
very rarely that an occasion is offered for doing a
great deal at once. True greatness consists in being
great in little things.'
Charles
Simmons | |
19
Eight Things You Can Do To Pull In More
O-R-D-E-R-S!
Here's the simple eight-step advertising strategy we've used to
pull in millions of dollars worth of sales and profits. You can use
it to pull in more orders, too:
1) Keep your layout simple and your graphics clear. Make all of
your sales material easy to read.
2) Focus on your primary offer. Avoid multiple offers that might
confuse your prospect. Keep it simple.
3) Make your offer stand out. Don't hide it somewhere in your
sales material. Make it clear and compelling.
4) Use subheads, copy blocks, and illustrations.
5) Employ "eye-directional" devices that will lead your prospects
to your order form.
6) Highlight all important points.
7) Give your prospect enough information to make a decision, but
no more.
8) Make it easy for people to order.
This eight-step strategy has the potential to make you huge
amounts of money, just as it does for us. Use it as a checklist
before you send any of your sales material into the marketplace.
'No man will succeed unless he is ready to face and
overcome difficulties and prepared to assume
responsibilities.'
William J.H. Boetcker
'Man is still responsible... His success
lies not with the starts, but with himself. He must
carry on the fight of self-correction and
discipline.'
Frank Curtis
Williams | |
20
Seven Ways To Sell Your Product Or
Service Like Crazy!
Here's a simple 7-step formula we've used to sell millions of
dollars worth of our products and services:
1) Attract the Aright audience" for your product, service, and
sales message.
Remember, you're only trying to reach a certain type of person.
The clearer you are about this, the more POWER your sales material
will have.
2) Capture and hold your readers' attention.
You do this by talking about them, not you, by talking about
their interests, not yours, by giving them the most compelling
reasons why you can give them what they want.
3) Create desire for whatever you're selling by using the right
copy.
Personalize your copy by writing to just one person. Put the
reader in the picture. Make them "own" the benefits you're offering
by making these seem real.
'The greatest test of courage on earth is to bear
defeat without losing heart.'
Robert G. Ingersoll
'To accept whatever comes, regardless of
the consequences, is to be unafraid.'
John
Cage | |
4) PROVE what you're saying is true.
Make the reader trust you by giving them examples. Give them
testimonials from other satisfied customers. Show them statistics or
vital facts and figures. These things build a strong case for
whatever you're selling.
5) Establish your credibility and eliminate their fear of getting
cheated.
Always tell your readers about yourself, even if you're writing
to a customer who already knows you. Remind them about your Unique
Selling Position (U.S.P.). Remind them of all the reasons they can
trust you, and why YOU are different from everyone else who is
selling similar products and services.
6) Make it easy for them to take action and send you their
money.
Give your customers a strong guarantee. Take all the risk off of
their shoulders and put it on your own. Let them know they'll get a
full (no questions asked) refund if they're not 100% happy. Also,
make your ordering instructions crystal clear. Give them several
ordering options by letting them call in their order, fax it, or
mail it to you.
7) Give them a reason to act NOW!
Make them a compelling offer. Make it so irresistible it's hard
to pass up! Limit your offer so it can expire any time. This creates
a sense of urgency and makes them want to buy right away.
Following these steps can help you sell huge amounts of your
products and services, just as it has for us. These steps are proven
to make money. Think about the ways you can use these steps. Study
how others are using them now. Create. Find all the ways to use
these steps in your next promotion, and you can sell your product or
service like crazy.
'The game of life is not so much in holding a good
hand as playing a poor hand well.'
H.T.
Leslie | |
21
Five Ways You Can Use Optimism To Help
You SUCCEED!
Here are five ways to stop living from paycheck to paycheck! Here
is how to take your ideas and put them into a specific formula.
These will help you transform your ideas into huge amounts of
money:
1. Problem Focusing - Optimists are planners. They examine the
situation, and then, as much as they can do something about it, try
to resolve it.
Optimists take action sooner. They act quickly to prevent small
work assignments from mushrooming into big overwhelming jobs. They
break big problems down into smaller, more manageable problems.
Optimists tend to formulate sub-goals or intermediate steps that
will help them eventually reach their ultimate goal.
You can apply this step-by-step approach to any overwhelming
commitment or obligation. If you plan to write a book, for example,
the enormity of the project could be daunting, unless you say
something like, "I can write five pages a day, so I can write a
chapter a week," etc.
'Unless a man has been kicked around a little, you
can’t really depend upon him to amount to
anything.'
William Feather
'It is grief that develops the powers of
the mind.'
Marcel
Proust | |
2. Perseverance - Stimulated by positive emotions and past
successes, optimists keep going when others might quit.
Problems often have unexpected repercussions, beyond the effects
on morale or finances. Optimists have a certain amount of tunnel
vision that keeps them focused on their goal.
3. Positive Solutions - People who think positively tend to
emerge from difficult situations thinking:
- I have developed a greater trust in my judgments.
- I must modify my personal or career goals to more closely
match my true interests, abilities, or values.
- I have gained confidence in my ability to handle other
difficulties.
- I have discovered I can rely on others to help me get a job
done.
These types of thoughts allow a person to feel that he/she has a
chance to improve. There is much confidence and satisfaction to be
gained from getting through a problem and being able to say, "I
handled that pretty well."
4. Social Support - Optimists believe others can help. They tend
to talk to others about a problem and follow pertinent advice.
5. Acceptance or Resignation - Optimists are realists. They seem
to know instinctively when to charge forward and when to back off.
When reason tells them a situation is out of their hands, they
accept it and focus on situations they can control.
Instead of focusing on the cause of a problem, pessimists become
preoccupied with anger, hurt, frustration, or other emotional
distress. In short, they get upset and give up.
This is why some
people never make any money no matter how hard they try - and no
matter what they do! They allow themselves to get overwhelmed. They
let the negative energy shut them down before they even get started.
Don't let this happen to you!
'The simple truth is that happy people generally
don’t get sick. '
Bernie S. Siegel,
M.D. | |
22
Some Mail-Order Marketers Use This
Technique To Get Quality Merchandise For A Mere Fraction Of Its
Cost... And You Could Do This, Too!
Some mail-order firms continually search for, and rely on,
distress merchandise that can be offered at bargain prices. The
purchasing of distressed merchandise is one secret that some
entrepreneurs use to get super quality merchandise at 5 cents to 10
cents on the dollar!
Many companies buy up inventories of other companies. They will
spend hundreds, thousands, sometimes even millions of dollars buying
up these inventories. Then, they sell it out to other companies a
piece at a time for a significant markup.
A smart entrepreneur can buy this extra or liquidated produce for
virtual pocket change per unit. The price to the entrepreneur can be
as low as 20, 15, 10, sometimes even 5 cents on the dollar!
If this opportunity sounds attractive to you but you're not sure
how to contact these liquidation firms, rest assured that they are
out there. But it may take some effort on your part to find them. Do
some research, make some calls, check some phone books....
Eventually you'll come across them.
'Never complain about your troubles; they are
responsible for more than half of your income.'
Robert R. Updegraff
'Many men owe the grandeur of their
lives to their tremendous difficulties.'
Charles Haddon
Spurgeon | |
23
The One Thing That Is More Important
Than Getting New Customers!
Getting new customers is a very important aspect of any business.
Don't get me wrong! You must have new business coming in to continue
to be successful. But, there is one thing that is ultimately more
important: building a relationship with your current customers!
You must keep in touch with your customers you already worked to
get! After you have spent the money to earn their business the first
time, you must do all you can to make the most money from them!
Overall, it is far more profitable to mail your offers to your
current customer list than to mail your offers to people who haven't
already purchased from you! So, try to think of ways that you can
build up your relationship with your customers. And then watch your
profits as they climb higher and higher!
'God will not look you over for medals, degrees or
diplomas, but for scars.'
Anon.
'Victories that are cheap are cheap.
Those only are worth having which come as the result of
hard fighting.'
Henry Ward
Beecher | |
24
Ensure That You Make The Most Profits
You Possibly Can!
Having something that is popular is how to make sure you make the
most profits possible. You have to study successful promotions that
have been run by other companies in your market and pattern yourself
after that.
Also, you should try to understand the main selling messages that
are really working for other companies. What do the people in your
market really want? What's most important to them?
It's all a game of solve the riddle. If you are able to do it and
come up with the right combination of elements, not only have you
solved the riddle, but also you can potentially use that information
to get rich!
'Reach high, for stars lie hidden in your soul.
Dream deep, for every dream precedes the goal.'
Pamela Vault Starr
'The quest for certainty blocks the
search for meaning. Uncertainty is the very condition to
impel man to unfold his powers.'
Erich
Fromm | |
25
If You Want To Bring In The Most Money
Possible, You Have to Know Who Your Best Prospective Customers
Are!
One of the biggest mistakes many newcomers in mail-order and
direct-marketing make is not having a crystal clear idea of who
their customer is. They're under the false belief that almost anyone
out there could be their customer.
Don't allow yourself to fall into this train of thought. All
direct-response and mail-order companies cater to a very specific
type of person. Those marketers who have had the most success in the
business know exactly who they're trying to attract. They're not
trying to get everyone's attention, just the attention of the best
possible prospects.
Sometimes prospects have common denominators simply because of
what they've bought in the past. For example, our products and
services are designed and marketed specifically for the opportunity
market.
Sex, creed, race, employment, age... none of these are really
important in the opportunity market. We serve them all. The common
denominator is what these people buy and have bought, not any of the
things above.
Developing a strong knowledge of your market is a process. The
more you do it, the more experience you have. The more you immerse
yourself in it and commit yourself to it, the more you'll learn.
And the more you learn, the better you will be at giving the
customers and prospects what they want. And you'll attract more of
these people.
'From a little spark may burst a might flame.'
Dante Alighieri
'Sow an act, reap a habit; sow a habit,
reap a character; sow a character, reap a destiny.'
G.D.
Boardman | |
26
Here Is The Most Powerful Motivation
You Can Use On Your Customers To Get Them To Send You Their Money -
FAST!
The key is self-interest. It is a powerful motivating factor.
People want to know how your product or service will improve their
life, and if that improvement is worth your asking price. If they
feel that the benefits are worth what you're asking, they will buy
it.
Let your customers know the benefits of your product. This is how
to make your customers happy.
You can't forget this. Many advertisers forget that they need to
make the customer see how much better things would be with a certain
product or service. If a customer is going to give you their money,
they want to be pampered, pleased, and treated like kings and
queens.
'Blessed is he who has found his work; let him ask
no other blessedness. He has a work, a life-purpose. . .
Get your happiness out of your work or you will never
know what real happiness is. . . Even in the meanest
sorts of labor, the whole soul of a man is composed into
a kind of real harmony the instant he sets himself to
work.'
Thomas Carlyle
'That which does not kill me makes me
stronger.'
Friedrich
Nietzsche | |
27
If You Can Offer People Security In
Their Senior And Retirement Years, You Could Make A Fortune!
People are interested in financial security when they get older.
They have worked hard all their life, and when they get on in years
they want to be able to take it easy. They do not want charity, and
they are not interested in living with their children. All they want
is to be independent, healthy, and go where they want to go, and not
have to worry about money. People feel that they should be able to
enjoy peace, quiet, safety, and security when they grow older.
"Senior citizens" all need one thing - give it to them - and make
mega dollars! That one thing is SECURITY. They want to know
everything is going to be all right. Many businesses have been
catching up with this fact as the elderly population has boomed over
the last few decades. Real estate companies have created housing
specifically for the elderly. Insurance companies have policies
specifically for elderly people. The idea is out there, and it's
being put into successful practice by many diverse companies.
'There are more serious problems in life than
financial ones, and I’ve had a lot of those. I’ve been
broke before, and will be again. Heartbroke? That’s
serious. Lose a few bucks? That’s not.'
Willie Nelson
'A life of reaction is a life of
slavery, intellectually and spiritually. One must fight
for a life of action, not reaction.'
Rita Mae
Brown | |
Another important factor that should be looked at when it comes
to the elderly is the fact that over the last twenty years the
number of elderly citizens in this nation has grown continuously.
And, according to current polls, there is no end to this growth in
sight for a while. That means that there is a large market out there
that you can develop products and services for. The market is still
growing. And, if your products and services are successful, you can
possibly keep steadily making more profits!
There are many things that older people wanted to do in their
younger years, but they never seemed to have enough time or money.
They used to talk about a trip across America, but the years went
by, and they never did travel far from home. There were too many
responsibilities, too little money, and never enough time. There
must be a sure, safe way to become financially independent, so that
a person can enjoy life after he/she retires. (Can you think of a
solution that would solve this problem?)
'I would never had a mounted to anything were it not
for adversity. I was forced to come up the hard
way.'
J.C. Penney
'Adversity introduces a man to
himself.'
Anon. | |
28
How To Let Other People's Marketing
Secrets - And Experience - Make You Rich!
What if a firm has a successful concept that would increase your
profits?
The obvious answer is to simply contact that person with the
required expertise, and offer to pay him/her a fee for his/her
advertising, operational, production, marketing, or other concepts
that are working for him/her.
The most successful marketers are never so arrogant as to assume
that they cannot learn some very valuable lessons from someone else.
Therefore, you could offer another appropriate firm a percentage
of all your profits or savings that are the result of having applied
its concepts to your business. Once again, the type of deal you make
is entirely up to you.
'The full-grown modern human being... is conscious
of touching the highest pinnacle of fulfillment... when
he is consumed in the service of an idea, in the
conquest of the goal pursued.'
R. Briffault
'Happiness is essentially a state of
going somewhere, wholeheartedly, one-directionally,
without regret or reservation.'
William H.
Sheldon | |
29
If You Want To Make The Most Money You
Possibly Can, Stay Away From These Products!
Short-term products are the one product you should stay away from
if you want to make the most money possible. These would include
products that are "fads" or popular for a very limited amount of
time. Also, you should stay away from products that the customer
only has to buy one time, without new products to purchase.
You want to build long-term solid relationships with your
customers. That involves continual sales to your customers that
accepted your offers in the first place. You want to look for things
that build ongoing relationships with your customers because that is
the secret of doing more and more business with them.
Most short-term products don't allow that to happen. So, even if
you make a lot of money for a short while, you will end up losing
money in the long run.
'The secret of living is to find... the pivot of a
concept on which you can make your stand.'
Luigi Pirandello
'There is no happiness except in the
realization that we have accomplished something.'
Henry
Ford | |
30
How To Make Millions Of Dollars Without
Running A Single Ad In A Magazine Or Newspaper!
USE DIRECT-MAIL. Our company has used this marketing method
exclusively for years. It is quick, private, and can be extremely
profitable.
Our secret to making BIG Direct-Mail profits is:
(1) Start slowly. Test small amounts of Direct-Mail packages.
(2) Test as many different headlines, subheads, offers, prices,
etc. as you can. Just simple changes in these things can be worth
huge amounts of money.
3) Testing slowly means that you are only risking small amounts
of money until you find the right combination of elements that pull
in the largest response.
(4) Work with a good mailing list broker who knows the market you
are trying to reach. This person can help you find the best mailing
lists that can make you the most money.
Direct-Mail is more expensive than space advertising - but the
profits can be enormous!
'Nothing in the world can take place of persistence.
Talent will not; nothing is more common than
unsuccessful individuals with talent. Genius will not;
unrewarded genius is almost a proverb. Education will
not; the world is full of educated derelicts.
Persistence and determination alone are
omnipotent.'
Calvin Coolidge
'We conquer by continuing.'
George
Matheson | |
(5) You can make the most money by knowing as much as you can
about the people are that you are trying to reach with your
Direct-Mail offer. That's why we teach people how to build their
mailing list first and then create many offers for their customers
only.
We've talked about this simple money-making strategy all
throughout this manual: (A) You create Direct-Mail offers and
promotions for your best customers first. (B) Then, take the most
profitable of those offers and make them available to the rest of
your customer base. (C) And, if you're still making a nice profit -
then begin testing variations of that same promotion to new
prospects who have never done business with you before. This is the
safest and most profitable way we know of that you can consistently
make BIG money.
'What can any of us do with his talent but try to
develop his vision, so that through frequent failures we
may learn better what we have missed in the past.'
William Carlos Williams
'Your distress about life might mean you
have been living for the wrong reason, not that you have
no reason for living.'
Tom O’Connor, person with
ARC | |
31
If You Can Prioritize Correctly, You
Could Bring In More Money Than Ever Before!
Deadlines and commitments can very well be good things. Yes,
pressure really can be a good thing! You have to set deadlines, and
deadlines can be your best friend. They can force you to get
projects done so you can get them out there making money for you
sooner.
Getting ideas is not enough. Once they start flowing, the hardest
part comes up. How do you prioritize them?
If you learn how to correctly prioritize your projects, you can
get three times more done in less time - and make three times more
money! Why? Because if you are properly prioritizing, you are
actually saving yourself the effort that it takes to work on things
in a chaotic order.
Once you know what's important and what's not, you can focus on
the important and get those pertinent things out there quicker,
which could very well make you more money faster - up to three
times, or even more!
'Don’t take anyone else’s definition of success as
your own. (This is easier said than done.)'
Jacqueline Briskin
'Starting out to make money is the
greatest mistake in life. Do what you feel you have a
flair for doing, and if you are good enough at it, the
money will come.'
Greer
Garson | |
32
Many People Are Paying $8,000.00 For
Something You Can Get For FREE!
Many businesses believe they have to pay huge amounts of money to
get the best technical information for foreign marketing. The fact
is, if these businesses only knew where to look, they could get this
information for FREE!
The value of this technical assistance on a consultant basis
would be up to $8,000. You can get it free! How? Simple. Through the
Department of Commerce. Simply contact a Department of Commerce
Field Office nearest you.
908 S. 20th St, Suite 200, Birmingham, AL 35205
412 Hill Bldg, 632 Sixth St, Anchorage, AK 99501
5413 New Federal Bldg, 230 N. First Avenue, Phoenix, AZ 85025
11000 Wilshire Blvd, Federal Office Bldg, Los Angeles, CA 90024
450 Golden Gate Avenue, Federal Bldg, San Francisco, CA 94102
'Attacking is the only secret. Dare and the world
always yields; or if it beats you sometimes, dare it
again, and it will succumb.'
William Makepeace Thackeray
'You don’t learn to hold your own in the
world by standing on guard, but by attacking, and
getting well-hammered yourself.'
George Bernard
Shaw | |
19th & Stout St's, New Customhouse, Denver, CO 80202
450 Main St, Federal Office Bldg, Hartford, CT 06103
25 W. Flagler St, City Nat'l Bank Bldg, Miami, FL 33130
400 W. Bay St, Jacksonville, FL 32202
235 U.S. Courthouse, 125 Bull St, Savannah, GA 31402
75 Forsyth St, NW, Home Savings Bldg, Atlanta, GA 30303
1015 Bishop St, Alexander Young Bldg, Honolulu, HI 96813
219 S. Dearborn St, New Federal Bldg, Chicago, IL 60604
210 Walnut St, Federal Bldg, Des Moines, IA 50309
909 Federal Bldg, S. 610 So. St, New Orleans, LA 70130
Gay & Lombard St's, U.S. Customhouse, Baltimore, MD 21202
Kennedy Federal Bldg, Boston, MA 02203
Federal Bldg, Detroit, MI 48226
'Humor is the healthy way of feeling ”distance”
between one’s self and the problem, a way of standing
off and looking at one’s problems with
perspective.'
Rollo May
'A person without a sense of humor is
like a wagon without springs, jolted by every pebble in
the road.'
Henry Ward
Beecher | |
110 S. 4th St, Federal Bldg, Minneapolis, MN 55401
601 E. 12th St, Kansas City, MO 64106
1520 Market St, Federal Bldg, St. Louis, MO 63103
300 Booth St, Federal Bldg, Reno, NV 89502
U.S. Courthouse, Albuquerque, NM 87101
117 Ellicott St, Federal Bldg, Buffalo, NY 14203
26 Federal Plaza, Foley Sq, New York, NY 10007
Federal Bldg, Greensboro, NC 27402
550 Main St, Federal Bldg, Cincinnati, OH 45202
666 Euclid Avenue, Cleveland, OH 44144
520 SW Morrison St, Portland, OR 97204
1000 Liberty Avenue, Federal Bldg, Pittsburgh, PA 15222
1015 Chestnut St, Jefferson Bldg, Philadelphia, PA 19107
Post Office Bldg, San Juan, PR 00902
'Be courageous!... I have seen many depressions in
business. Always America has come out stronger and more
prosperous. Be as brave as your fathers before you. Have
faith! Go forward.'
Thomas A. Edison
'Dare to begin! He who postpones living
rightly is like the rustic who waits for the river to
run out before he crosses.'
Horace | |
334 Meeting St, Federal Bldg, Charleston, SC 29403
137 Jefferson Avenue, Memphis, TN 38103
515 Rusk Avenue, Houston, TX 77002
1114 Commerce St, Dallas, TX 75202
Another option to consider is private companies that specialize
in helping you export your products.
Remember, think worldwide. Think big. Expand. Break beyond what
everyone else is doing. Foreign markets like to buy products from
America, and they believe that America is one of the best nations to
buy from. Use this to your advantage!
'Courage is the most important of all virtues,
because without it we can’t practice any other virtue
with consistency.'
Maya Angelou
'Courage is the greatest of all the
virtues. Because if you haven’t courage, you may not
have an opportunity to use any of the others.'
Samuel
Johnson | |
33
How A Little Self-Promotion Can Make
You Rich!
You have to decide to call yourself an expert. Many times people
are afraid to go into consulting work. They are afraid of the
self-promotion that comes with consulting.
But, if you do not promote yourself no one else will. You are an
expert the day you call yourself an expert, and you cannot be afraid
to take a stand.
Remember, all of the consultants that are out there making the
most money now were in your shoes at one time or another. They all
had to take their stand sometime. Do not be afraid!
Get yourself involved, start promoting yourself, and in time you
could be making up to $500 an hour - or more - just like the most
successful consultants in the business!
Overcoming your fear, getting started, promoting yourself and
your services, and "going for the gusto" is how to become and expert
and get paid up to $500 an hour! This is how a little self-promotion
can make you RICH!
You have to get out there and promote yourself without fear. You
especially cannot fear what others are going to say or think about
you.
There are people out there who will be jealous, there are people
who will criticize whether or not you really are an expert, and
there are going to be people who will react snobbish towards you.
They may be people who are smarter than you are, but you will be
the one with the real guts, going out and offering your services.
And, if you become a successful consultant . . . who is going to
have the last laugh?
'It is only when I dally with what I am about, look
back and aside, instead of keeping my eyes straight
forward, that I feel these cold sinkings of the
heart.'
Sir Walter
Scott | |
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