Many people wonder why another company would want to sell products for them. The answer is - they have a customer base, too, and they have to find new and different things to sell their customers.

You can easily fill that gap for them! Then, you have gained yourself a customer base or expanded your own. This is how to make a small fortune - by getting other companies to market your product!

The great thing about having another company endorse your product is that they are doing all the work. They already have their customer base and sales strategy. And if you can get them to include your product in it, they do all of the work. They have everything ready, so there is nothing for you to do except sit back and watch the money come in.

How do you get another company to promote your products or services? Simple! You present a no-lose proposition along with convincing data that shows proof that your product or service is saleable, and that you deliver on your promises.

Many time, new marketers think, “Okay I need to look like a big corporation because people trust corporations.”

Is that true? NO!

You want to have that personal relationship because people will send their money a lot more freely if they feel they know you and they have that bond. They want to do business with someone else and they like having that connection - if they feel they can contact you and you’ll answer questions - that you empathize with them. They want to work with another living, breathing human being - not a cold corporation.

And that has been the key to our success. We don’t hide behind our business. I put my face right up there and my reputation out there. People trust that! It gives me more credibility! It certainly brings in the sales, and you have the power to do that even more so on websites than you do in print advertising. BUILD TRUST! This is how to instantly become recognized as completely trustworthy on the Internet!

This article really deals with trying to make the entire process as simple as possible, because I know we’ve discussed how people have the perception that writing is difficult. One of the shortcuts that I’ve found that works best for me is when I don’t have to write anything, and everything is done for me. One of the best self-published products that I can think of where that is the case is products that are just a compilation of actual real-life examples.

Let me give you an example to really explain what I’m talking about. A couple of years ago when a friend of ours’ wife was wanting to create a resume to get a job as a veterinarian, they went to the bookstore, and there were literally dozens and dozens of books on how to write a resume. These things were huge - a hundred pages, two hundred pages - and you had to read the whole thing just to figure out how in the heck to write a resume.

Eventually they came upon a book which was 100-150 pages, but instead of teaching you how to write a resume, it was a whole book of actual resumes, and they were each in different categories depending on the type of job you were trying to get. It didn’t matter if you were trying to be an airline pilot, an IRS agent, or a veterinarian, inside was a real-life resume that you could use as an example to create your own. Our friends bought that book, and it made the process very simple.

A lot of companies do the exact same thing. There’s a company that has a book full of actual business letters so that if you need to write a certain type of letter, maybe a collection letter or something like that, you can flip to page 243, see how someone else wrote a collection letter, and write yours along those same lines.

Another option is business forms. Maybe you’re not sure what type of business forms. You can create a compilation of all sorts of different types of business forms and sell that to businesses.

There are also a lot of marketing companies who have put together compilations of sales letters because people are always looking at how somebody else sold a particular product, what type of guarantee, or what type of pricing they used. Having a compilation of sales letters from other companies, especially if they’re successful sales letters, really helps. Those types of products sell very well.

Let your customers know one thing . . . that you care about them . . . and triple your profits! Studies have been done that asked people why they quit buying from a certain company. The overwhelming number of answers were “I felt the company didn’t care about me.”

You have to do special things for your customers. Treat them as well as you can. Be personable with them. Write to one person whenever you write a sales piece, be it an ad, a sales letter, or whatever. Give them special bonuses and great guarantees.

If you do these things, not only will you be able to keep the customers you have, but word will also get around about how you treat your customers. More people will want to buy from you, and you can increase your profits with your congeniality - possibly up to as much as triple what you were making before!

Get The Info That’ll Help You Get RICH!

This is one of those things where you plant some seeds and come back and do the harvesting in one day or less. If fact, I think it’ll take you less then a few minutes. I’ve got a couple quick tips here that are insider secrets that I use myself.

In other articles I’ve mentioned putting together directories and a similar product that sells excellently on the newsstands, in book stores, and by mail is product or service directories. Particularly product directories that are specific to a market. One of the greatest ways to get product information, what’s new, what’s hot, and what’s being developed is press releases. The beauty of a press release is the fact that when the company sends you a press release it’s material that’s written and ready to go.

I have had excellent luck listing myself as an author, as a publisher, or as an editor with Bacon’s Information Incorporated. You can send it e-mail to update at Baconsinfo.com, or you can call them at 800-922-2477. They’ll send you a form that will get you listed in their huge directories that go out to all the P.R. agencies in the world. This is one of the bibles that they use. You’ll start getting press releases that you can just gather together on the topics of your choice and use to create a directory with detailed info about new products.

Another great place is a company called E-Releases. They’re located on the Internet, at, surprise surprise, www.ereleases.com. There’s a little place you can join today and start receiving by e-mail the press releases that they distribute for their customers.

Press releases can put together a product for you in a snap. Especially if you’re doing an informational product. You’ll also find all kinds of other interesting leads and ways that they’ll be happy to put together stories for you. Now you are in touch with P.R. professionals. What are they going to do? They’re going to write the stuff for you. It’s just great!

Some of the people who should be the most attracted to free publicity are the people that are least likely to get free publicity. These are, in many cases, people that are looking for something for nothing.

The individuals and companies that are making the most money with free publicity are the ones that make it their business to get into those publications. They take it very seriously, spend a lot of good money, follow up, and treat it as if it were a business.

Many times we see companies and people that want free publicity, but when the reporters and editors look at their materials and see everything done in a haphazardly lazy fashion, printed poorly on shabby material with a high number of typing errors . . .

Editors are in the business of printing and communication. These are professionals, and they will be very critical of poor materials, writing, and quality.

When it comes to trying to work with editors and reporters, you have to try harder and do more. You want them to take you seriously. Remember, they are getting material constantly from publicity companies, and if you don’t have something professional that looks to that editor like it’s worth his or her time, that press release is going to wind up in a trash can without a second thought wasted on it.

Reporters turn down hundreds of “stories” every single week - make sure they don’t turn yours down! The format that is used most often is simple and easy to understand.

1. Indicate who the reporter should contact, including your name, address, and home and office telephone numbers.

2. Indicate a story title such as, “Local Author Writes Best Seller,” or “Entrepreneur Opens New Business,” etc. Then, briefly tell your story.

3. Tell the reporter who would be interested and why they would benefit from what you have to publicize.

4. Briefly tell any interesting or unique facts about your product, business, etc.

5. Include an appendix if you have any supplemental data.

One of the most common mistakes people make when it comes to putting their items up for bid on Internet auction sites - especially large ones like eBay - is that they end up putting what they want to sell in the wrong category.

This is a very common occurrence on sites like eBay. How does this happen? Most people who put things up to be sold have one thought - it has to sell. They don’t spend any time trying to figure out what the best place to put the item up for bid is.

The category you place your product in is ESSENTIAL to your success. If you place your product in a category that is not correct or specific enough you will not make the most money that you can with your auction!

Why? Because, if you put it in the wrong category, the people who will be looking at it will not be the people most interested in buying it. They’ll be wanting the things that BELONG in that category . . . and you’re auction bidding will end up ending at a price much lower than you could have potentially gotten had you placed it in the right category!

Study the auction sites you plan to use. Check out the categories. See how specific you can get . . . and make sure to get your product in the right category when you get ready for auction!

Since there are so many people who’ve gotten their products in the wrong categories, there’s actually a way you can use it to your advantage . . .

Want a great way to find cheap product to sell over the Internet auctions? Here’s something you could try. Search through the categories on the auction site. Find products that are obviously in the wrong category. When their auction time comes around, bid on them!

As we stated earlier, since that product is presented in the wrong category, it won’t bring in nearly what it would have if it had been in the right category. But what if you were to win the auction, turn around, and offer it in the category that it really should be in?

That’s right . . . you could potentially make a huge profit! This is how to cash-in on a simple mistake that many auctions make!

Remember, people who are interested in something stand a higher chance of buying it that people who aren’t interested. And the more interested they are, the more they’re willing to pay for it! Use this to your advantage - both ways!

This time, we’ve got seven steps guaranteed to make hundreds or even thousands of visitors promote your site for you through their friends and family! We just discovered this the other day!

I know we’ve talked in other articles about affiliate programs. I’m sure we are going to talk more about them in later articles. This is a program that’s unique because it takes the affiliate program to a different step.

In the past, for someone to sign up and earn commissions from you and help promote your web site through an affiliate program, they had to have a web site. This company is favemail, and you can find it at www.favemail.com. They have set up a system where you can encourage visitors to your web site to set up a system in which a banner ad that advertises your web site and a little tag line above it with their own personal recommendation is added to every e-mail they send out to anybody they e-mail to. They choose to participate.

Here are the steps:
1. Visit www.favemail.com.

2. Create a banner ad or copy one from your own web site.
If your web site has a banner ad on it, or if you’ve got your banner ad on another web site somewhere, just go there and select copy and save it. That’s how you can collect it. Also, if you type “banner ad” into any search engine, you will find several web sites that have free or very inexpensive services to create banner ads for you.

3. Go fill out the favemail sign-up form.
There is a form on the site where you sign up, set up an account, and actually set up a page where your banner is stored along with all of the comments that people are leaving about your web site.

4. Upload your banner.

5. Select a favemail icon.
They have little icons that you can pick from, and they have several different kinds so they can fit the style of your web site. 6. Paste that icon in any and every web page on your site that you wish.

This is just a simple matter of taking the little text and such that directs people to that icon and then to your page. You click it and just add it into your web site.

7. Tie your favemail icon to an affiliate program of your own.

Or, you can actually set one up through favemail and offer to pay people points for promoting your web site. When it results in sales, it encourages your users and visitors to your web site to promote your favemail.

This is a brand new system and it works really great! What I like about this is the fact that with affiliate advertising you are seeing ads on other web sites, and it is a great way to do it. It is a proven model.

This is more akin to what they call “viral marketing” where your visitors are telling a friend, “Hey, here’s a neat site I found, you ought to go visit it,” and they’re being rewarded for it. Not only that, but it also encourages the friend. There will be a place to click to add it to their favemail which takes them over to set up and download your banner so they can send it on.

It spreads! The more people send this out, the more people that send it out and it grows. It is absolutely free of charge, it takes just a little bit of time, and it is a very unique model. It is a unique twist on an existing idea.

Find three or four things that you can go right out and start doing immediately. That’s it!

Put your web site address on everything. This goes for e-mail, as well. People will e-mail you for information. Once we turned our clients onto this idea, they started sending us photos and letters showing us things they’ve done with their web address.

In fact, we’ve literally seen that if it’s not moving, they tend to slap their URL on them when they get going. It can actually be fun. Some of them have made bumper stickers, for example, or just a sticker. They’ll actually go around and give them away to friends or stick them on friends’ cars. Within the limits of the law, people will put them on mailboxes, street lights, or things where it doesn’t say “post no bills,” for example. The bottom line is to put it everywhere.

This is excellent for promoting a local business. If you put up a web site or have an e-mail address you can do the same thing. E-mail me for information.

Give the e-mail address. Put it in your store window, if you’ve got a store. Put it on your sign out front by the road, if you have one. That way people driving by can see it. Stick it in every ad you ever run. Stick it on your business cards and your stationary. This goes one step further.

Most of us have seen the catalogs with the give-away promotional items. Put your e-mail or web site address on pens or pencils. There are some really neat gift items lately. “Give-away items” that promote products like letter openers that look like a CD. The “nerd-like” pocket protectors that people give away. We don’t give those away, but they can be kind of fun if they’re done right.

People looking for what you have will go, look, and see what else you have. This is proven time and time again. It’s been long predicted that, eventually, we’ll see television advertising reduced to little more than a ten second or a five second spot to display someone’s web site, and tell prospects to go there.

We’re already seeing a huge decrease in the amount of advertisement time. They’ll cram 30 advertisements in a one minute spot anymore. They’re like little five second this and ten second that ads, and half of them have a web site address on them. They’re already catching on, especially on the cable channels. Put your web address or your e-mail address everywhere. We saw it on the back window of one of our customer’s car, just the web address. He was driving around, and anybody seeing that car sees the address. He might be drawing 20 or 30 potential customers a day.

Another customer sent us a picture of a race car that he drives on the circuit. He put his web address in huge letters across the side of the car. Just imagine, if you just look around a little bit, you’ll find ways you can’t even think of. Any place where people walk by, look, or see. Stick your web address there. It’s that simple!

A professional reporter has the power of the written word. This is combined with the power of the perception the readers have that the magazine is giving them this story on their own accord because it’s something the readers might find helpful or be interested in.

This is a powerful thing. Therefore, when the readers read the write-up the magazine gave you, it carries a lot of weight in giving you credibility. This is why a professional reporter can make you HUGE amounts of money over and over again!

Remember, people don’t know you, your company, or your products, but they do know - and trust in most cases - the magazine that prints the story written from your press release.

A reporter can give you a great story with their writing ability. And the more they believe in what you have, the better they will write the story. You have to speak their language and show them what you can do for them and their readers.

We recently saw a television show, featuring a local workout guru. She has a weekly workout show on TV.

She was running an auction on the local San Diego Auction where everyone could donate their services. They got to keep half the money, and half the money went to the Children’s Hospital. Bingo! A lightbulb went off in our heads, and we said to each other, “Hey . . . you can sell services!”

What if you are a business consultant, a marketing consultant, or what if you know something about old patents? There are millions of people who are inventing things. You can go on the auction sites and tell these people. “I have expertise. I can tell you what to do, what not to do. I can give you a list of patent attorneys (if you were using the patent idea). I will help you make money with your patent. What I’m going to charge you is a minimum bid of $100 an hour.”

Of course, you can make the amount more or less. That was just an example. But, instead of just talking about products and services now, we can sell our personal advice. We can sell our expertise. Instead of auctioning a product, AUCTION OFF YOUR KNOWLEDGE!

This is a unique way you could bring in cash with Internet auctions! So, put on your thinking caps. What do you have knowledge on? Even if you own a pizza parlor, you know how to start one and run one. It doesn’t matter if you’re in St. Paul or St. Petersburg. There are people all over the country thinking about starting a pizza parlor. You’ll tell them what to do, what not to do, where to get the best equipment, and how best to get customers. People will pay for that type of advice. There are a thousand and one ways you can sell your advice.

A simple trick you can use to learn how to become a master copywriter is to write your copy as if you were writing to a friend. The more you know about your market, the more likely you are to sell them something. So, try to think of the one friend you have that would be the most interested in your product. Then write your copy to them.

Don’t actually use their name, but put a lot of “you’s” in the copy. Make it personal, as if you were writing a letter telling them about this product they will love. Tell them all about it and how it is something they want and need, and then tell them where they can get it!

You will be surprised how easy it is to write super sales letters when you take this approach! Mail order is a personal sales medium. Your ad may be run in a publication with over a million readers, but only one person at a time is reading your ad. They need to feel like your ad was written directly to them! The more the person reading your ad feels like you are writing to them, the more responsive they tend to be!

So, put some personalization in your letter. Without using specific names, use lots of “you’s” and tell them why they will benefit personally from your product! When you write to them as a person, they will begin to trust you. Once they trust you, they are more likely to become a sale!

One simple idea is to exchange links and banners with other similar web sites. There are a lot of web sites out there that offer this type of deal. They are looking for more traffic, and you can offer to exchange links and banners with them.

We’ll give you an example. We have a friend and business colleague that runs a marketing web site. He sells books, manuals, and audio cassettes on marketing, how to market, how to promote, and how to sell things.

Because he didn’t want to spend a lot of money on advertising, the very first thing he did was research his competition. He went out to the search engines and tried to find all of the marketing web sites he could that were similar to his own.

He found their e-mail addresses - which are usually on the very first page, the home page of the web site. Then, he simply contacted them and said, “Look, I’ve got a marketing web site and you’ve got a marketing web site, let’s work together and see if we can increase our traffic and the number of people coming to our site by exchanging links. I’ll put a link for your web site on mine, and you put a link for my web site on yours.”

Very quickly he was able to contact dozens and dozens of people and go to them with this offer. The offer was absolutely free. He e-mailed them. It didn’t cost him anything, not even a postage stamp, to contact them, and he was able to contact literally dozens, even hundreds after the couple days he spent researching.

Many of them said, “Looks, great. We’d love to have more traffic. This is a win-win deal. We’re going to put your link on our site, and you put our link on yours. Let’s run with it. We’ll just keep it up there indefinitely.” It might be up there for years and years and years.

That’s one of the things we tell people who want free advertising - we say, “Look, if you want to get paid advertising, it takes virtually no time, but it’s going to take some cash out of your pocket. If you want to get free advertising, it takes no cash, but it’s going to take a little investment of time.”

This is powerful, because in just fifteen, twenty, or thirty minutes a day you can research a couple dozen of these web sites. You can contact them by e-mail, Make this offer where you want to exchange links, and, if you do that for a month, two months, or three months, you can literally have your web site advertised on very highly trafficked, very successful, very popular web sites at absolutely no charge to you.

It’s a great idea for someone just getting started, who wants a lot of traffic, to jump into and try immediately. Again, at absolutely no cost! It’s how you can get a team of other web site owners to help you make giant Internet profits . . . and it ultimately costs you nothing!

Guarantees are one of the best marketing tools ever devised. When it comes to attracting prospects and helping them justify purchasing a product, guarantees are extremely powerful.

Guarantees are what we refer to as a risk-reversal tool. In direct-mail, risk reversal is an important factor. Your prospects can’t see your store. They can’t just walk in, take a look at your product, maybe try it out, and decide whether or not they want to buy it.

They might see a picture of your product, and they have to send you their hard-earned money - with no positive proof that they’ll ever get the product at all.

In order to buy your product, that prospect has to put themselves in a position of taking a risk. And the more risk a prospect perceives an offer presents, the lower the chances they’re going to buy what you have to offer.

Therefore, marketers want to find a way to take that risk off of the shoulders of their prospects. And guarantees are one of the foremost ways of doing so!

Through a guarantee, a marketer is saying, “look, we promise you that this product will help you, and we have enough confidence in it that, should you be dissatisfied with it, we will refund your money.”

In essence, the risk has been taken off of the prospect’s shoulders and placed on the marketer’s. If that product doesn’t turn out satisfying the prospect, the marketer will lose the money.

But there are ways to make guarantees even more attractive to prospects - one of which is to offer to “buy the product back” from the prospect or customer! This is how to use a guarantee that will make people buy now - and blow away your competition - by changing only a few simple words!

You may have noticed that “buying back” a product is really no different than providing a refund. It costs the same amount of money either way, and both end up with you getting the product back. So, what’s so different about the offer? What makes it more powerful than simply offering the customer’s money back?

The answer lies in the wording of the guarantee!

“We’ll refund your money,” can sound negative to a prospect. It can call in mind a grudgingly slow wait, and the company doing whatever they can to keep that cash in its checking account.

On the other hand, the picture called up by offering to “buy back” a product can be very different. It sounds friendlier, and less grudging. When you buy something you tend to lose the money instantly, leading them to believe that they’ll get their money quicker.

It also sounds more impressive, as if it’s a more daring operation - “If you don’t like it, we’ll buy it back from YOU!”

In your offers, tell prospects that you’ll buy back their products. It may be no different from a refund guarantee, but it won’t be perceived that way. Prospects will feel much more positive about spending their money on your products and, as a result, you could potentially make a lot more money!

You have to start some where! What we would do or what we would suggest is, why don’t you spend a Saturday and clean out your garage and immediately put those items up on some of those bigger auction sites, like eBay, Amazon, and Yahoo? Get your feet wet. Now, once you’ve done that, you’re on your way.

Everything seems hard until you do it, and then you’re going to find out with these Internet auctions that it’s so easy. Now, once you’ve actually made a couple of sales, you can start thinking about regional goods, expensive goods, etc.

Just remember - no matter what you decide to sell, we strongly recommend that you sell what you love. If you love antiques, then you should sell them. If you love dolls, why not specialize in dolls? If you love rare books, if you love furniture, lamps - whatever it is!

If you just like the idea of buying new merchandise cheap, and selling it for a substantial price on the auctions, then you should do that. Just start by selling a few items around the house.

Get your feet wet, and then find your niche - your specialty - and we think you’ll be on your way. But you can’t be doing any of this . . . and starting to earn any money . . . until you get started. That’s why NOW is the best time to get involved with Internet auctions! Start now - and position yourself for BIG CASH profits in the future!

Your product will sell if you offer it to the right prospects. When you are searching for a product or service that will sell, use the check list below to evaluate whether your product is likely to succeed.

1. Does your product offer an advantage?
2. Does it fill a basic human need?
3. Will your product sell year round?
4. Is it readily available in retail store s? If so, find a different product.
5. Has the market been saturated with the same product you want to sell?
6. Will your suppliers be able to provide fast service?
7. Can your product be mailed easily and inexpensively?
8. Have you developed back-end offers?
9. Will the product you are selling be available to you exclusively?
10. Will the product be available from the manufacturer for the long term?
11. Will your profit margin be adequate?
12. Will your product stand up well in mail handling?
13. Can you reproduce or manufacture the product yourself?
14. Can your product be reproduced inexpensively?

We call this idea “The Internet auction short cut,” and it’s “How to get a ton of people to keep giving you huge bids for every product that you list.” It’s really simple. We think you are going to be surprised at how simple this is.

But don’t let the simplicity fool you! This is powerful!

There are two steps here. First step: you have to build your mailing list of all of the people who have given you respectable bids. You don’t want to put a mailing list together of people who just bid a dollar on something that is worth a couple of hundred. Those aren’t the kind of people you want on your mailing list. Anybody that has given you a respectable bid should be put on your mailing list, and also the people who actually won the bids for whatever products that you had listed on the auction. Your mailing list is vitally important!

Step number two: you stay in touch with those people. You continue to let them know about other items that you have available for auction.

These eight ideas will help you choose the perfect name for your business:

1. Pick a name that has a meaning to your market.
2. Stay away from cute and clever names.
3. Pick a name that expresses a benefit of some type - or makes a promise.
4. Don’t make it too specific, because your market can change.
5. Make your company name imply stability and trust.
6. Make it easy to remember.
7. Pick a name that you can be proud of for years.
8. Study the names of other successful companies. Write down the names you like the best.