Many people wonder why another company would want to sell products for them. The answer is - they have a customer base, too, and they have to find new and different things to sell their customers.

You can easily fill that gap for them! Then, you have gained yourself a customer base or expanded your own. This is how to make a small fortune - by getting other companies to market your product!

The great thing about having another company endorse your product is that they are doing all the work. They already have their customer base and sales strategy. And if you can get them to include your product in it, they do all of the work. They have everything ready, so there is nothing for you to do except sit back and watch the money come in.

How do you get another company to promote your products or services? Simple! You present a no-lose proposition along with convincing data that shows proof that your product or service is saleable, and that you deliver on your promises.

In this article we’re going to cover an overall marketing strategy that can be used with your web site. We’re going to share the three-step, billion-dollar formula that could turn your web site into a cash pulling machine.

This is a three-step formula that is making billions of dollars right now for direct- response marketers. It’s making many average people millions and millions of dollars every year. And you can use this billion dollar three-step formula to get rich with your web site.

Don’t let the simplicity of this formula fool you. It really is very simple - actually, there are only thirteen words to the whole three-step formula.

Step 1: Just get the right offer

Step 2: To the right market, through

Step 3: The right media.

Now, we know many of you have heard this formula over, and over, and over again. That’s because this formula works! But in case you don’t know it, we would like to just cover some basics here with you.

First of all, Step 1 and Step 2 go together. Just get the right offer to the right market. A lot of starting marketers wonder what the right offer is. You can spend your whole life learning about how to create better, and more powerful offers. But, basically, the right offer is very simple.

It’s the product or service you sell and the way you sell it. It’s the list of the benefits your product or service can give to your prospects or customers. It’s the way that you write your sales material. It’s the name that you come up with for your product or service. It’s the way you communicate your whole sales presentation, the way you position your product, the price that you sell it for, and the special discounts that you offer. It’s all of the free bonuses that you give to help compel an immediate response. It could be a special payment plan.

In short, it’s all of the different things that you try to do to compel your prospects or customers to buy from you. All the inducements, the copy that is used, the guarantee you use, and all the things that make people want to buy.

Your right market is actually a group of people that falls into two categories. It is either people who are right now your customers, or the people who are most likely to become your customer. You need only focus on reaching those two groups of people. Nobody else matters.

There are a lot of marketers that are very unclear about who they are really trying to reach. It gets a lot easier when you start working in niche markets selling to a certain kind of person, and you have customers that you go back to and re-sell.

The secret to making the most money is to create the right offer that is perfectly matched to the right market. And the closer that match is, the more money you can make.

Now we introduce the third step, which is the right media. The media is the vehicle that you use to reach your customers or your best prospects. In this case it is your web site.

Your web site gives you all kinds of advantages that you can’t get with traditional advertising. There is no printing cost, no typesetting, no postage, or very little postage if you’re just sending a postcard to drive people to your web site.

That’s the beautiful thing about the Internet. This formula that we are sharing with you has made, and is making, many people billions of dollars every year, collectively.

But with a web site, you have all kinds of advantages to using this formula. Now for very little cost, and even no cost, you can drive people to your web site and then keep driving them to it. Keep those people coming back for little or no cost.

So write this on your wall. You’ll take these three simple steps; there are only thirteen words here. Just get the right offer, to the right market, through the right media. And if you’ll put those simple three steps on your wall, study them, think about them, see how others are using those three steps, and then start putting them into action, you can turn your web site into a powerful cash pulling machine that just keeps that money cranking in over, and over, and over again.

What I suggest you do if you don’t want to create a product yourself is to go find an expert and let them write the words for you. Now, I’m not talking about having them write a book, or having a ghostwriter write a book for you. What I’m talking about is finding a public speaker - someone who speaks on a topic that you’re interested in, or a topic that you believe that there are a lot of people interested in, get permission from them to transcribe that, and turn their speech into a manual.

Maybe they would say, “Sure. I have no interest in writing, and I’ll let you do it for free.” Maybe they’ll want a cut of the profits. You can work out some kind of arrangement there. You’d be surprised how many speakers would be flattered that you would even be interested in their speech, and that you thought their speech was good enough to turn into a manual.

A lot of public speakers, you’ll find, may not be interested in writing at all. They may have no desire to write and turn their speech into a transcript. Now, the proof that this is very powerful and can work wonders for you is a man named Mark Nolan. He turned his speech into a manual called “Instant Cash Flow” and made 3 million dollars with it. So, obviously, it’s something that’s a very powerful technique. If you do it right, it can work wonders for you.

So, again, this is very simple. Find a public speaker and get permission from them to transcribe their speech and turn it into a manual. It’s real easy to do. There is equipment out there that lets you actually just use your foot pedal and stop and pause it as you need.

I wouldn’t even mess with that yourself. There are probably people who would do it very cheaply, who can transcribe a speech for you and put it into manual form. Then you just need to clean it up and have a typesetter make it look real nice. That’s real easy to do.

Here’s another take on this that you might try to do. Maybe a half hour speech wouldn’t turn into that much transcription and wouldn’t be a very big manual. So you could find four or five speakers. You could compile it into a manual that might be 200 or 300 pages, maybe even a book, where you had three or four different chapters or sections. Each section could be on a different speaker all related to the same topic. You could have a big reference guide or a big book that contained all the speeches from all of these experts.

Here are some statistics for you. In 1999, 2.8 billion dollars was spent on Internet advertising - advertising on the worldwide web. In the next five years, they predict that annually 22 billion dollars or more will be spent on Internet advertising.

There’s a lot of money to be made, not only right now, but in the future there is going to be more to be made. It is time to get in and figure out how to make money selling Internet advertising!

These Specialty Stores Are Almost In EVERY CITY!

In virtually every city across the United States, you will find pawn shops and pawn brokers. These specialty stores are almost in EVERY CITY!

Look in your phone book . . . odds are, you’ll find tons of pawn brokers. Pawn shops are the one type of local stores that have hundreds of items you could easily sell for quick cash at Internet auctions!

Think about it - their shop is full of jewelry, rings, musical instruments, gold and silver coins, fancy watches - all sorts of things . . . and the only way they move that inventory is to sell it to those who enter their store.

So, why not go into a local pawn shop and tell the owner, “Hey, I’d like to specialize in selling a particular type of item over the Internet - want to make a deal?”

Pawn shops are full of great things that can pull great prices . . . Guitars and expensive instruments people tried out for about a week then quit playing, jewelry with loads of gold, silver, and diamonds . . . and that’s just a start. These things could pull tremendous profits over Internet auctions!

Right now I am going to cover how to solve a common web site problem and get paid whenever a web site owner builds a new site. You could also get paid again whenever someone enlarges their site, and get paid again when someone moves their site.

One thing is constant, and that’s change. That’s true in the world around us, and it’s no different on the web. We’re always expanding, creating, and adding new ideas, and when we do that without web sites there is an opportunity.

As many web sites as there are out there, it is just a drop in the bucket compared to the potential web sites that are going to be out there. You can turn this into an opportunity!

Soon after they build their web site and get it up and running, people realize they need more than a web site that’s “just there.” They need it to do something. They need their web site to get subscribers for their e-mailing list. They need to add subscribers to their e-zine. They need their site to admit visitors to a private area to view something, or to participate in a group. They need to add a discussion group to their site. They want to count the visitors with a counter, and they want a way that people can refer their site to a friend.

Finally, they realize that they need to take orders, and that requires an order taking system or shopping cart. When they are faced with all of this, a beginning web marketer’s first reaction is to panic! They realize they don’t know how to do all of these things, because 1) they either don’t have the knowledge and when they look at the task it is frightening, or, 2) they are really busy setting up their business operation and they don’t have the time.

That presents an opportunity for you! You can become what I call a “CGI installer for hire!”

Most of all these features I’ve mentioned are simplistic little programs called CGI programs or CGI scripts. CGI stands for Common Gateway Interface.

In simple terms, it just means these are small programs which you add to a particular location on the server. They run on the server doing all the things that I just covered. CGI programs do everything from count the visitors to operate shopping carts.

Even though these programs are simple, though, they can be a nightmare to install, because they use terms that most people are not familiar with. It involves config files, setting permissions, and people get really paranoid when they run into all of these terms and situations - particularly new owners!

The truth is, these programs are very, very easy to install. You don’t need to know anything about computer programming. You don’t need to know anything, except for how to follow instructions very well, because almost every CGI program that I’ve ever seen comes with a “read me” file that tells you exactly what to do. As soon as you understand the terms and have installed a couple of programs, they are really a piece of cake!

Here’s an opportunity to charge site owners a flat fee to install their scripts for them. I say “a flat fee” because once you’ve installed a few scripts you’ll know exactly how much time it takes. It doesn’t take much time at all! If you say you are going to charge a certain amount an hour, it could frighten an owner, because they look at their site and they don’t understand it. “I’ve spent hours working on this thing and I don’t understand it!” they think. Therefore, they assume it is going to take you hours!

If you are charging an hourly fee, they’re going to freak! The secret is to charge them a flat fee because you know how quickly you can really do it. You can charge them $50, $75, or $100 to install a CGI script (depending on what your time configurations are) and you can do it very simply and very quickly. You’ll know exactly what to do and exactly where to go.

Now the question is, what’s the best way to build this business? The CGI scripts are all over the Internet and they’re free. Therefore, you can go out and find the ten most popular scripts. (They are rated in various places.) Then you get the ten most popular scripts and you load them on your web site. Then you promote your web site as a location to get the scripts. Set it up so they can download the scripts for free.

Remember, you have to let them download the scripts for free, and every place you have a script listed, you should also list your cost for installing the script. This way they can download the script for free, and they know exactly what it is going to cost them for you to do it.

As soon as they look at it and throw their hands up in the air, they can give you a call. You take their credit card and you can sit home literally in your underwear. You can install CGI scripts any time of the day or night, right in the server! All they have to do is give you the information that you require, the password to their server, and so forth. You can go in and install the script very, very easily! And yes, it is easy to do once you are familiar with it.

If you don’t want to do all this work yourself, it would be very easy to find some college students to do it for you. You could even find several college students and let each one of them specialize in one or two of the scripts. Every time you get an order for the scripts, you pick up the phone, call them, and say, “Hey, install this script for me. Here’s the information.” Then you split the money. You could actually do this even if you don’t want to get into the installation of the CGI scripts yourself.

How do you build your business? You’re going to list all the programs that you have and pick them in different categories, such as the popular referral “tell a friend” program, or the “shopping cart” program, right on down the line...calendar, order form, form mail, so someone can get anything they want right off your site. They can download it and get it installed.

So, how does it keep making profits for you? The longer people have been on the web, the more features they want to add! Also, each time they do, there’s a good chance that you can install another CGI script.

How do you make money when they move? Every web site moves at some point. No webmaster ever seems to be 100% satisfied with their host. They’re always saying things like, “The service wasn’t good when I called. I need more space than they’re giving me. I found it cheaper some place else.”

When they move their site, they’re not just transferring the site. Most times all those CGI scripts have to be reconfigured, because there are different paths to the program, and 90% of installing a CGI script is just telling it where to find information and where to put information. Therefore, when they change servers, that means there is another opportunity for you to work for them again. You continue to promote your business by sending periodic e-mails telling your customers about new CGI scripts that you have on your site, or other things that you can add to their site which will enhance it. That should keep you in more work than you can possibly handle!

We went to a store called the Ninety-eight Cent Store they have here in our area. Everything in the store was ninety-eight cents or less. There’s another string of similar stores called “Dollar Store”. Just about anywhere across the country, there are stores like this. They buy end-lots, discontinued items, overstocks, and seasonal products. They had a bunch of Halloween candy that no one wants to buy any other month than October, with pumpkins and things on it.

That Halloween candy was sitting around the store at Christmas. They just have all kinds of things. In the winter, they’ll have little planter pots that in the spring, of course, will sell real well.

We found some books that normally would be $3.95, they were only $0.98. We looked around and found ourselves thinking, “Gosh, you could buy these things for $0.98, and you could easily sell them for $5.00 or $10.00.” They’re easy to ship, and they would get your feet wet for the first time with Internet auction marketing. Dollar Stores and their ilk are a great place you can find dirt-cheap product to sell on Internet auctions - for maximum profits!

Infomercial Products Sell Like Hot-Cakes On The Internet Auctions!

Any product you might see on an infomercial has a wholesale source. You can find that wholesale source, go directly to the company, purchase a few of their products, and put them up on the Internet auction! This is where to get super-hot-selling infomercial products at sub-wholesale prices!

You have people seeing infomercials going to the Internet auctions - and they bid on the infomercial product. Of course they’re not going to want to pay the full price, but even if they only pay 50% or 75%, you’re still making a profit, because the mark-up on some of those infomercial products is quite large.

It’s very easy to find these sources. You might think it’s difficult and that these companies might not want to do it, but there are actual companies out there that can supply you with everything you would see right on the infomercials

If you are going to engage in this type of marketing, another thing you might want to do is create an actual web site where you are promoting a variety of items you might see on an infomercial. So let’s say, for example, someone goes to your auction for a piece of exercise equipment that they’ve seen on TV for $300, and they bid on it for $100; finally, they get it at $175.

At that website, there’s actually a link there that takes them to YOUR website, where you not only sell that exercise equipment, but also maybe Tae-Bo videos and that miracle car polish that you can set on fire, and it won’t harm your car.

Since you would be selling a product that people are seeing on TV day after day, in some cases year after year - very successful products - you have some exposure, some advertising, that’s not really costing you anything, but you take advantage of it by offering those exact same products.

In fact, we’ve talked to quite a few people who go to the Internet auctions specifically to find products that they see either on infomercials or in stores at a much lower rate or price. If people are going to do this, why not use it to your advantage?

The more web sites get on the Internet, the larger it gets and the more static there is. People get onto these search engines and they type in “home-based business” and “Wow!” they’ve come across 250,000 different web sites.

The more web sites that get on the Internet then the more difficult it becomes to just search the thing. Therefore, it becomes more important to do things like advertising specialties, premiums, and things like that.

We feel that one of the best rules you can use is: FOLLOW THE LEADERS. Look where the multi-million and multi-billion dollar Internet companies are advertising. This is the easiest way to turn your web site into a cash-pulling machine! Certainly, they’re advertising on the Internet. Now, they’ve got T.V. commercials, radio commercials, and magazine ads. They’re all over the place off the Internet.

Even someone with a small web site can do this very inexpensively by finding more promotion ideas - fliers, banners, bumper stickers, sponsoring events - There are so many ways. Use your imagination!

Someone who has a web site shouldn’t just focus on the Internet. They should brainstorm an entire list of ways that they can advertise off-line as well as on-line.

Now I have three easy ways to get powerful ideas that could make you a fortune on the Internet!

I speak with many customers, and when they are talking to me, they’re always saying they don’t have any ideas, and they don’t know what to sell. That amazes me, because when I look at my own business and talk to other successful people in our marketplace we always joke about the fact that we have the exact opposite problem. We have too many ideas and not enough time to pursue all of them!

Nevertheless, there are a lot of people out there who simply don’t know how to get ideas. Therefore, here are three easy ways to create and develop cash producing ideas that could make you a fortune on the Internet.

1. Find promotions that are working well for other people on the Internet and use their ideas.

Anything that someone’s using to make money for themselves can be modified to make money for you and your web site! Just find promotions that are making money for other people right now, and study them. Think conceptually. Think about the reasons why those promotions are working.

Try to explore the real reasons they are making money. Try to look behind the promotion into the heart of why that particular web site is working or making money. What’s behind their success? Why do people get excited when they visit those web sites? Why do people fork over their credit card and purchase those products?

You can use this information a couple of different ways. You can sell something similar to what they have. You can go to that same market and say, “I’ve got something that is similar to this product that’s working well.” Or, you can use their themes or their main copy formulas for whatever you’re selling. You’re not going to steal their exact idea or copy, but you can incorporate their main themes and formulas into your own marketing plan.

2. Get to know your customers intimately.

Know what your customers like and develop products and services for them based on this knowledge. This is one of the simplest money making secrets, but many people tend to complicate it and make it harder than it is.

Many people spend way too much time thinking about what to sell rather than the people that they want to sell to and their market. You should constantly be thinking about your best customers. Offer them a variety of products and services that fill their needs and wants!

By knowing your customers intimately, getting into their heads, and finding out what they like and what they want to buy, you can create a product or service that caters to your market’s needs and serve them!

You can test selling messages and find out what your market responds to the best. By knowing your market intimately, though, you’re going to have a better idea of what they’ll respond to, what they like, what they want, and what they need.

Your intimate knowledge of these people will grow as you begin to serve them, do business with them, and hear from them. They will e-mail you, write you, and tell you more about why your products help them.

The more you do business with that select group of customers, the more you’re going to find out, and the more you’re going to learn about who they are and how you can help them through the products and services you offer them.

3. Collect every great ad and sales letter you can find.

You need to study ads, and always look for new ads that work, old ads that still work, and keep notes on what you like about these ads and sales letters. You can use this information to piece together your own powerful ads, products, and services based on the information you see from other great ads and sales letters you find.

I have a huge binder full of ads and sales letters. In fact, I have more than one binder full of ads and sales letters that other people are using. If I see an ad or a sales letter that I know is powerful and making a huge profit, or if I see phrases or headlines that I like, I photocopy it or just take the whole ad and stick it right in a binder and keep a collection.

That collection is very valuable to me whenever I go to create new ads and sales letters! If you don’t already have a collection of ads and sales letters, you should definitely start your own collection! You can come up with all kinds of breakthrough ideas just by studying sales materials that other companies are using. Then find ways to transfer those ideas and concepts into your own promotions.

Here’s a trick that most people never think about! When you come across a web site that you know is getting a lot of traffic, you can actually print that web site out on your printer and add it to your collection of ads and sales letters. You could create an entire section in your binder that contains only web sites.

Most people don’t even think about printing web sites out. They see good web sites and they just try to remember what they saw, or they’ll jot down a little note and try to remember where the address was for that web site so they can return to it. Memories fade quickly!

By actually printing out the web site, you can add it to your collection and have a file containing Internet promotions and sales letters. The nice thing about most web sites printouts is the fact that they actually list the web site address right along the bottom of the printed page so you can have a permanent imprint of where that web site was if you need to go back and see if they’ve updated it, and to see if they’re testing new things.

By collecting the ads and sales letters you see in print in magazines, newspapers, and direct mail pieces, and adding that extra dimension of printing web sites that you see directly off the Internet and adding those to your collection, you can create a huge collection of sales letters, ads, headlines, and all sorts of offers. Then, every time you need to create your own sales pieces or just get ideas for different products to create, you can turn to this collection! It can be an invaluable resource for you!

These ideas are pretty simple. There are just three of them. If you’ll use these ideas, you should never have an excuse again for why you don’t have any ideas! There are many ideas out there. You need to figure out how to go out there and grab the ones that will work best for your situations and your customers. You’ll have more ideas than you can ever use!

The late great Godfather of discount marketing and the founder of Wal-Mart, Sam Walton, once said he didn’t think he could attribute any of his success to any idea that he didn’t copy from someone else. That’s a good statement to remember! The true innovators, movers, and shakers out there in the world of riches generally know how to copy an idea to success.

I don’t mean for you to steal ideas! There’s a big difference between stealing and copying. That’s why they call a collection or file of advertisements you like that made money a “swipe file.” It’s where you go to dip in and get ideas for your own marketing, for your own products, and for your own services to offer.

This is the beauty of the World Wide Web! You don’t even have to subscribe to magazines or rip open junk mail to get good ideas.

By the way, there is no such thing as “junk mail” when you are building a swipe file. It’s all valuable information that you may want to keep!

With the Internet, though, all you have to do is hit the print button, or click on “file” then click on “print” in the menu that comes down. Print out those pages and “borrow” from the ideas, the layout, the design, the color maybe... maybe even a type font or the way type is presented on the page!

This is valuable stuff to keep and file away. Then, when you are needing an idea, just start thumbing through it.

To get a reader’s attention and then generate interest, desire, and action, your ad must show a reader that by inquiring further there is a greater chance for a better life. Show the reader the benefits your product has to offer them. This is how to use the magic ingredient that will always sell your product . . . that magic ingredient is benefits! People only buy for one reason: they only care about what the product is going to do for them.

In your advertising, you have to put the reader in the picture. You have to show them how your product or service can give them what they need. If you can make them believe it, and you’re appealing to the correct market, you have earned yourself a sale.

The advantage first must get the prospects’ attention. Second, it must get them either to order or inquire further.

An important fact you should remember is: it’s not up to you to decide what the right product is. It is up to the prospects to decide what the right product is.

Your favorite promotion or product may not be something the market is willing to spend their money on. You have to test different things to see which ones bring you the most money. Those are the things the market most wanted to have.

Here’s a quick secret to completely eliminate failure. We’ve talked about failure here and people are really afraid of failure, so here’s a way to eliminate failure and never fail again.

First of all, don’t call it failure. It’s all results. There are people out there that believe that even when you fail, you learn something. We believe ourselves. It’s all results. You have to gauge it in terms of result. O.K., so I got poor results from that – it wasn’t a failure, I learned something – now let’s try to get better results from the next thing that I do.

We hope when people get out there and are trying these ideas that they don’t look at it as failure, but as a learning experience, and ask, “What did I learn from it?” and then try to get some better results next time.

If you study the lives of all successful people, you will find that it happens all the time, They did suffer from a great number of what some people call failures – although to them it was just stepping stones that got them where they wanted to end up – and they are constantly learning, and growing, and gaining that experience and that knowledge.

We would just like to encourage everyone to be willing to go through some of that and not take it so hard when things don’t always work out. Try some different things, and when you find what works, then you put all of your energy and time and effort into those things that work for you the very best. You roll them out and, because the Internet has millions of people out there, you can potentially make millions of dollars even if only 1 out of 10 of your ideas really takes off very successfully.

Your customers are buying a product or service without actually being able to see it. If they go to Wal-Mart, they can look at the product before they decide to buy. But with mail-order, you are asking them to send money on blind faith. Here are three powerful ways to prove to your customers that you have what they want - before they even see it:

1) Performance Evidence.

This is something that tells them that your product really does everything you say it does. The best way to provide this evidence is with testimonials! Let them hear what other customers are saying about your product.

2) A Strong Guarantee.

How are you going to back up what you are saying? Are you so positive that the product will get the results you say that you will offer a really strong guarantee? Many people haven’t figured out that the guarantee is a sale-enhancer, and not a money-loser. Many people think that a strong guarantee will somehow cause you to lose money. But, the opposite is true... If you have a strong guarantee, people will more likely believe what are you saying - and that will lead to more sales and more money in your pocket!

3) A Free Sample.

A free sample can be a variety of things, depending on the product or service you are offering. If you sell a wonderful chili seasoning, then include a small sample with your sales letter. This will help build credibility among your prospects. They can actually try the sample, see that it is everything you say it is, and then order. Whatever your product, if you can offer them a free sample, it will increase your credibility.

If you can use each of these three things in every one of your sales packages, you will likely increase your response. If you already have sales packages, take a look at them. Do you include these three things? If you haven’t put together any sales packages yet, then you can use these with your very first package!

Customers are busy people. Advertising is a very intrusive thing that attempts to poke a hole in a person’s train of thought and persuade them to do something. People have their own routines, their own lives, and their own problems. They don’t care about you.

The only way people care about you is if they believe that you are looking out for their best interests and that you really have something of value to give them.

Return envelopes are a powerful thing because they make it easy for people to send away. Many times people mean to send away for what you have to offer, but their regular life interferes and they don’t do it. Including a return envelope is one tiny thing you can do to instantly stop a lost sale!

Because of this you have to make it as easy as you can for these people to respond. A return envelope is one way to do this. You have to do everything possible to make it as easy for people to order, and a return envelope is a very powerful way of doing this.

This is how to add one small thing to everything you send to your prospects and customers - and make three times more money! That return envelope will make it easier for the prospects to respond.