From the bottom of our hearts, we thank you for purchasing Handbook To Internet Millions. Years worth of time and research have gone into this Ebook, and we hope you find it to be the most profitable money-maker you ever experience!

What if there was one book that would answer every single question that you ever had about making money on the Internet? What if there was one book that you could go to any time you were confused or frustrated or any time anything was unclear about what to do to make the absolute most amount of money?

Does that sound like a dream or fantasy? Well, up until now it has been. As you know, the marketplace is saturated with all kinds of complicated, confusing, technical publications on making money on the Internet. This has been nothing but a headache and frustration for those of us that are serious about getting rich online.

But now, thanks to a small group of Internet experts who got together to research various strategies, the way to make money on the Internet is clear. It is all here for you in this Handbook to Internet Millions!

This book will be the single most important reference tool that you’ll have to take you from where you are now to becoming an Internet millionaire in no time flat!

Recently, we came across an incredible headline. It really stopped us in our tracks. It basically said “Marketing Genius Swears His Latest Promotional Strategy is NOT Illegal!”

That’s a WOWSER of a headline!

It’ll stop prospects in their tracks immediately. Why? Because it pulls out a non-existent controversy - the “illegal” bit - which is EXTREMELY interesting.

Also, the fact that the program might have been thought of as illegal by someone suggests it must bring in much more money than is expected.

Because of this, the headline will grab a lot of attention - and there will be a lot of prospects reading the sales copy, interested in finding out what all the excitement is about!

Now comes the best part - you too can use the principle behind this headline! You see, you can’t copy that headline word-for-word . . . but you can use the concept behind it!

So you could come up with other “NOT Illegal!” headlines of your own! This works like magic! Use this proven headline to sell just about anything! For instance, if you were selling a weight loss product, you could have a headline like, “(City Where you Live) Health Food Provider Claims his/her Latest Weight Loss Program is NOT Illegal!”

Who says it takes money to make money? Guess what? THEY’RE WRONG! We started our multi-million dollar empire with a few hundred dollars of cash we received for selling a broken down van that barely ran. It’s possible for you to make money with almost no investment, too. Here is our powerful advice:

1. Run small ads. That’s how we got started. You can get credit with the newspaper or magazine.
2. Sell something really HOT! Something exciting! Something that’s making a profit for another company or person right now.
3. Use your profits to grow. Put them back into more advertising.
4. Continue using the profits to re-filter back into the business.

This is the same four step strategy we used to go from $300 in 1988 to over 21-million dollars worth of sales in only eight years... Another variation of these four steps is to sell some type of distributorship. This allows you to make money on the marketing promotions of other people. You still have to grow with your profits, but your group of distributors becomes your primary market. Your job is to develop new materials for them. You give them new sales material and new products and they spend their money to sell your products and services.

There is one simple thing you can do that can almost always increase your sales if you are not already doing it! That one thing is to continuously experiment! Your goal should always be to search for a new way to push your sales even higher! Once you have an idea that sells well after being tested, don’t stop there. Keep going. See how high you can climb.

Keep going with the promotion that is making you money. But keep trying to change it a little bit and test those changes on a smaller scale.

If you can keep coming up with new and better ways to sell your product, your profits may begin to snowball! That is what your goal should be! Always search for another twist you can put on your sales presentation that will make you MORE MONEY!

These days much "creative" advertising consists of cute jingles, clever sayings, rhymes, music, and artwork. It’s funny, clever, and cute. It’s supposed to give you a warm feeling. But, we do not feel that creative advertising is really where the money is. The money is in fundamental advertising.

Fundamental advertising is what we call "salesmanship in print." Early advertisers realized that their job was to sell. Direct response advertising still has this as its foundation, where we monitor results and ask the customer or prospect to take a specific action every time.

With fundamental advertising you can find what works and expand it to bring you more money. But with creative advertising you have no real certain way of knowing what is pressing the market’s "hot buttons."

The true heart and soul of selling is in fundamental advertising - presenting your product or service in the best light and asking the customer or prospect to take a specific action. This is why fundamental advertising.

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These are just a few of the many topics that "how to" reports, books, newsletters, etc., cover! Whatever your product, you can make a "how to" report out of it! Whatever you are selling, your "how to" should be followed by the biggest benefit your product has to offer! The "how to" will catch the reader’s eye and draw them to your copy.

One of the questions you might have with this is: how do you protect yourself from having it sold for less than what you’re actually going to be able to buy it for? That is a big concern.

That is a legitimate concern, because you don’t want to be out there selling products and accidentally have it sold for less than you can buy it for. You have to be protected that way, and you can be. Most auction sites, now, have what is called a “reserve price.” So what you can do is go in and set the prices to what the minimum amount you will accept for it is. You can start the bidding lower than that, or you can actually start the bidding there at that price. That protects you then, and what that tells people is you’re bidding on this, but if it does not sell for the minimum that I’ll be willing to accept, I’m not contractually obligated to sell it to you at that price.

That’s something you can do without having an inventory, without having any kind of an office space - and you can do it right off of your kitchen table.

Just sit down and search out products that are selling well and then find places locally. Either work out a deal exclusively with them, where they know what you’re doing, or, even if you don’t want to do that, you can ask them what their best prices are on the products that you are interested in selling on the auction sites and then go and sell them for more. Make a profit and take the difference.

Radio advertising may be a lot cheaper than you might imagine. You are simply buying air. A lot of times you can get a special rate which helps to keep the cost down.

A lot of times non-regular hours are even better than regular hours, because people are not as busy. During regular hours people listen to the radio for their own enjoyment. They are busy, and their minds are anywhere but on your advertisement.

That is why people are more likely to respond if you advertise during off hours. They are more relaxed and have more time to listen and think about what you are saying. This way, you can get the hours that no one else wants - which are usually cheaper for you to run your ad in - and often get a better response.

The magic word is - COUPONS. They’re used a lot now - not necessarily by the right people, but where they have been used they’ve been very effective.

Coupons are an opportunity you shouldn’t miss out on, particularly if you’re a local retailer with a website and you’re trying to max out that website’s traffic.

We constantly hear the complaint, “I’ve got a website and I put the address in all my ads, the yellow pages - you name it - and I just can’t seem to get people to come to the website.” Coupons can well be the solution to this quagmire - they’re such a powerful marketing vehicle!

You need to have that extra something that will bring people to your website. What we suggest is you implement coupons that are only available on your website.

When you’re designing the HTML - or text design - of your website, you create a coupon on one of your site’s pages. This page should have important information that you want to disseminate to your customer perhaps the special of the week, or maybe what new products you have online.

For example, a movie rental store could have the latest releases and their release dates, which is a useful resource, presented on that page. But you’ve got to get the people there for the first time to get them to bookmark it and come back to that spot on your site.

Right there, for example, would be where you might want to put a coupon for offers like “rent two, get one free,” or “rent one new release, get two older movies for 50 cents.” Then, make sure to state that “This offer is limited to website users only.”

The website visitors print out that webpage and bring in the coupon - viola! Your website is working! Then, in your newspaper advertising, you state in the ad that people should, “Visit this website for specials and web exclusive deals.”

We see this done a lot now with computer companies that sell computer supplies and software - there are many web-only specials in that market. Many times, they will even offer to e-mail you those specials if you sign up and leave them your e-mail address. The companies will e-mail you with those specials, but they won’t give you all the details, instead giving you the link to go to the website to get the special.

By using the web coupon technique, you’re generating traffic to a specific page on your website to specific information that you want to get to the consumer. And there’s an added benefit - generating additional traffic to your store or location! Coupons are a break-through way to double your Internet sales by using a tiny scrap of paper!

The other advantage of using coupon techniques is that you can easily track what’s working for you. In the retail business coupons are valuable because they tell you if your ads are working. You can actually promote on the Internet: “Come to my site for a free ad,” or “a free discount on this product” or “two books for the price of one,” etc.

It can also work if you don’t have a store location. Then, you can actually see by the number of coupons that people do mail in with their orders, or send to you by e-mail with their orders, or use a code number that they type in that they saw on the ad . . . you can start to easily track how effective the marketing you’ve been doing is. How many people is it bringing in? How many of them have actually placed an order or purchased from you? This can be the kind of information that makes or breaks a business.

These coupons can include give-away items. If you want to go this route, we strongly recommend FREE. That’s why every one of our website designs includes a free report which is actually the sales letter. It also disseminates useful information which becomes content. In this case, if you’ve got content, surround it with a coupon or two so people will come to the content and then they’ll come back to read the content.

That coupon is a magic draw. It can be a magnet to bring people to your site for the first time. They find what you’ve got to offer, make that bookmark so that they come back often - especially if you make it very clear that next week this coupon is going to change. They’ll check back for the newest coupon. The coupons rotate from day to day or week to week. It’s easy to change and it will make people come back to see what else you’re offering next week.

We have a formula we use to create great offers - we call it the P.A.S. formula. It’s how to get rich by helping other people get what they want!

“P” stands for “Problem.” Every product that is sold because the customer has a problem - a problem that the product is designed to solve. Therefore, it’s logical in sales copy to bring up the problem. When you do this, you make the copy personally relevant to the prospect.

You want that prospect to be sitting there reading your copy saying to himself, “Yep, that’s happened to me before, and it frustrates me to no end. So tell me what you can do about it.”

“A” stands for agitation. By bringing up the problem in the sales copy, it’s agitating the prospect - it’s reminding them that they hate to have that problem and setting them up to be happy to hear you have something that could remedy that problem.

“S” stands for solution. Now, you show the prospect that you have the solution to their problems - your product can be the solution so they never have to suffer from that problem again! You show them that what you offer has the solution they desperately want - they get excited about the possibility, and they want to buy what you offer!

Another thing that he’s doing really well is on page #3 and #4. He’s using a formula that we call P.A.S. He’s bringing up a problem. He’s showing an example of a typical direct response marketing business and all of the high costs, all of the things you have to go through, and all of the headaches and hassles. He’s bringing up the problem. That’s the “P” part. The “A” part is he is kind of agitating it a little bit by making you feel the problem yourself. Then, for the “S” he’s offering the solution. For $1,000 bucks you can buy his program and he’ll show you how he’s corrected and found solutions for all of these problems.

Now we want to talk about the twelve hottest products you can sell on the online auctions. Furniture and all kinds of antiques are certainly great sellers. All kinds of antiques, from dolls to furniture, etc. But most of us are not antique dealers and may not know enough about them. So we want to talk about twelve things that are selling like crazy - like hot cakes - that you can sell.

#1. Coins
A lot of people are coin collectors, but you can also learn about this. Also, on the Internet, all kinds of foreign coins are sold; pesos from Mexico, and coins from Brazil, and from Great Britain. These are very cheap coins. Some people have packaged these up, like one hundred coins of the world, and they have gone for auction for $60 and $70.

Many of those coins, like the Mexican peso and Brazilian one peso coin are worth less than a penny. That’s something to think about. More good sellers are Indian Head pennies, and old silver, and even some current silver that’s not that old - what’s called junk silver - but it is still silver, and is very popular.

We’ve noticed that some people bid this stuff up far more than what you can buy it for. By the way, some of our reference material comes from Mike Baker, who has a book called How To Strike It Rich On E-Bay. We recommend that you read it. It’s a very enlightening little book. And also we’ve used a book by Steve Lockman, who has been selling a lot of coins on the Internet, and other items, called What Is Selling Best On E-Bay And Other Auction Sites.

#2. Antique and Contemporary Weapons
Second, we want to talk about pocket and hunting knives, both old and new. Swords are also very popular. That’s not everyone’s cup of tea, but it is making a lot of money, so we felt we should pass it on.

#3. Watches and Rings
People are really into some unusual watches and rings. Some of the turquoise watches and jewelry that comes out of New Mexico is popular again. It was popular about twenty years ago, then pretty soon nobody would wear it. Now, once again, it is becoming popular, and if you can buy that stuff up at a good price, you can double and triple your money.
Music boxes are very, very popular, and the auctions just have bid them way up. They’re another top item.

#4. Native American Arts and Crafts
Another popular item is Native American arts and crafts. Again, we can talk about states like New Mexico and Arizona. But, anything to do with Indian arts and crafts are selling very well. Old arrowheads are popular, blankets - all sorts of things that are coming out of the Indian nations.

#5. Religious Items
Religious items, whether they be Christian, Jewish, or Islamic are also very, very popular. In the Middle East they have something called “worry beads.” We had an Arab friend many years ago that gave us some. They don’t cost much money, yet we’ve seen them bid up to $25. So, religious items are popular.

#6. Rare Rocks and Fossils
We have read that rare rocks and fossils are very popular.

#7. Quilts and Bedspreads
Bedspreads and quilts are very, very popular.

#8. Designer Perfumes and Colognes
Perfumes and colognes, for both men and women, have seen a rise in popularity, especially, name brand products at a discount where people can bid for it but still get it for lower than the $50 it might normally sell for in a big department store.

#9. Items Unique to Specific Regions
Regional items have become more and more popular. We talked about this a while back.

#10. Mexican Arts and Crafts
Mexican crafts are popular. People who live in Arizona and New Mexico, California, and Texas can slip down past the border and pick up some Mexican arts and crafts extremely cheap, and yet double and triple your money on the E-Bay.

#11. Celebrity Autographs
Another thing that’s popular is autographs. If you know, or have, anything that was signed by a famous person - a rock star, movie stars, presidents, or whoever - they are really bidding these up big time on E-Bay and the other auction sites.

#12. Holiday items
Another thing that is popular is the holiday season items. All kinds of unusual stuff about Thanksgiving, and Christmas, and Halloween is extremely popular.

These are just some of the things that are really selling well among the dozen or so best selling items on E-Bay today. You can sell thousands of other items, too - all sorts of books sell, there is no question about that, but you must remember with books - because we’ve been up there and we’ve sold some books and we’ve had three or four different companies buy books from us and resell them on E-Bay and Yahoo and other auction sites - the only problem with books is, you must buy them cheap. Or, if you produce them, perhaps you will produce them cheap enough that you can take the big discounts.

For example, a $25 book might get auctioned off at $6 or $7. Now if you bought it for $2, or if you printed it for $2, that’s no problem.

This article really deals with trying to make the entire process as simple as possible, because I know we’ve discussed how people have the perception that writing is difficult. One of the shortcuts that I’ve found that works best for me is when I don’t have to write anything, and everything is done for me. One of the best self-published products that I can think of where that is the case is products that are just a compilation of actual real-life examples.

Let me give you an example to really explain what I’m talking about. A couple of years ago when a friend of ours’ wife was wanting to create a resume to get a job as a veterinarian, they went to the bookstore, and there were literally dozens and dozens of books on how to write a resume. These things were huge - a hundred pages, two hundred pages - and you had to read the whole thing just to figure out how in the heck to write a resume.

Eventually they came upon a book which was 100-150 pages, but instead of teaching you how to write a resume, it was a whole book of actual resumes, and they were each in different categories depending on the type of job you were trying to get. It didn’t matter if you were trying to be an airline pilot, an IRS agent, or a veterinarian, inside was a 37 real-life resume that you could use as an example to create your own. Our friends bought that book, and it made the process very simple.

A lot of companies do the exact same thing. There’s a company that has a book full of actual business letters so that if you need to write a certain type of letter, maybe a collection letter or something like that, you can flip to page 243, see how someone else wrote a collection letter, and write yours along those same lines.

Another option is business forms. Maybe you’re not sure what type of business forms. You can create a compilation of all sorts of different types of business forms and sell that to businesses.

There are also a lot of marketing companies who have put together compilations of sales letters because people are always looking at how somebody else sold a particular product, what type of guarantee, or what type of pricing they used. Having a compilation of sales letters from other companies, especially if they’re successful sales letters, really helps. Those type of products sell very well.

This is a non-traditional advertising method that can often be absolutely FREE! It requires just a little bit of your time. If you’re working with an Internet service provider, such as our own company that charges you a little bit of something to do a little design work (it might cost you 10 bucks now and then to have this idea of mine implemented once or twice a month), it’s dirt cheap.

We spend a little bit of time, it’s very targeted and powerful! Exchange links or banner ads. Let’s look at links first, with other Websites. This will draw people to your Site.

When you’re out browsing the Web, look for Sites that are similar to (but not directly competitive with) your Website. Just e-mail the Webmaster of that Site and, almost everyone of these Sites that you know of - any good Websites have got a place where you can leave some e-mail and offer to exchange a link to their Site with your Site. These people are ready, willing, and able to help you make more money with your website!

Essentially, all you have to do to get them to do this is get their Web address (you already have that because you just visited their Site - it’s showing right in your Web browser) and give them, in your e-mail, your Website’s Web address and a brief one sentence description of what your Website is.

They’ve got visitors that see this link and click on it and it takes them directly to your Website. In return, you put these links together on a single page of “here are important links you need to know” that you can just have updated once or twice a month on your Website that take people back to them.

Current research shows that almost 70% of people who find a Website don’t even find them through search engines, as powerful and useful as those are. They find them through links through other Websites.

So this could be a really powerful addition to your arsenal!

Affiliate programs are one of the best strategies for making money. Look at amazon.com. A company that makes over one million dollars a day on the Internet - and you can use their secret - affiliate programs!

When it comes to making money, you need to find out who the people are out there that are making the maximum amount of money right this very minute. Those people are the ones that you need to follow and model your business after. In this case, it’s amazon.com. A company that is definitely making over a million dollars a day.

Now, you may never make a million dollars a day. We can’t really show you how to make a million dollars a day because we’ve never done it. Somebody can really only teach you what they know. we can give you our theories on making a million dollars a day, but we have never done it ourselves. The best we have ever done is over five million a year, and we can easily show you how to do that.

Let us show you right now how to use affiliate programs to potentially make well over a million dollars a year. It all starts with this one promise here. Think about America’s very first billionaire, John D. Rockefeller. Write this quote somewhere where you can hang it up on your wall, or you can memorize it.

John D. Rockefeller said, “I’d rather earn one percent from one hundred men’s efforts, than one hundred percent from my own efforts.” You know, that’s the kind of thinking that made him the world’s first billionaire. It’s the same kind of thinking that you need to make millions of dollars on the Internet.

The secret that makes all this work is the fact that the demand is so absolutely incredible.

There are millions of people out there that have web sites, and nearly all of them are looking for a way to make more money. This demand is so incredible. And you can easily fill this demand by going out there and getting the software and creating your own affiliate program.

This lets other web site owners know your products. And all they have to do is link their web site to yours. And every time there is a sale made, they get a piece of that money.

All you need is one- tenth of one percent of those affiliate programs to make huge sums of money. Now think about it. One-tenth of one percent of 400,000. That’s four hundred. And if you had four hundred affiliate programs, just for the sake of an example, and they were all selling a product for you that cost $100 ...

That means you would have 400 affiliate sites. If each one of those sites sold only one product every week, you would earn $40,000 every single week. That’s if they just helped drive one sale to your web site. That’s over $2,000,000 a year! And, again, that’s only one-tenth of one percent of what amazon.com has - 400,000 affiliates.

We’ve heard that Amazon.com’s numbers have significantly multiplied since that 400,000 figure. But, let’s just say that they made one sale for you every two weeks. That’s still over $1,000,000 a year.

Think about it. A million dollars a year, and all those sales are automatically made for you. All you have to do is ship the orders to their customers, and pay those affiliate partners their percentage, and then deposit your profits right in the bank. So, you’re able to do just what John D. Rockefeller said. You’re able to earn a small percentage of all of these other people’s efforts. You sit back, and get rich, and let them help you make money.

Here’s something that folks may not be aware of. There are millions of people on-line, but a lot of those people are on-line while they are at their job and they’re listening to the radio shows while they’re working or goofing off.

This is the secret that a lot of people don’t realize - There are millions of people who are on-line that should be working. They’re behind their desk pretending they are working, and they are really on the Internet just surfing around and ripping off their employer. That can be good news for you if you’re on one of these radio talk shows. While they’re supposed to be working, they are surfing your web site and spending some money with you.

What you have to do is make people on the Internet want to keep coming to your web site. We’ve coined this the “money magnet” web site. You need to create a “money magnet” web site - one that’ll draw thousands of people to your web site like steel is drawn to a magnet. And here are just a few ideas to help you do just that, and keep people coming back to your web site!

Start a discussion group on your web site. Become famous within your niche. There are people that are doing this right now. They’ve got web sites, and within their niche, all of the people come to their web site, constantly, to be involved in the discussion group. No reason why you can’t have one, too.

Number two, put on as many links as you can that are related to your web site, or your niche, of people that are selling different things or have different information, they are not competing directly with you. You’ve got as many links as possible on your web site. People come to your web site almost as if it’s a freeway on-ramp.

Most web sites are like dead ends. They go to your web site and it’s a dead end. They can go no further. A “money magnet” web site is a web site people come to so they can go to other places. You have constantly changing links and new places that your customers can go to. They’ll keep coming back to your web site because that will make it so much easier for them to go to different web sites that are of interest to them.

A third idea is an electronic newsletter. You would keep the newsletter in your web site. People could download it if they wanted to, but they had to come to your web site to get it. You’ve got a new newsletter all the time, and you’re constantly changing that. Another idea is to have contests. Maybe you have a contest every month, and you try to make it fun. These ideas give people a compelling reason to come to your site. Most web sites don’t have any compelling reason for people to go to them. By doing these, and other things, you give people a lot of reasons to keep coming back.

Most web sites have zero content. Your “money magnet” web site needs to have a lot of content. Most web sites never change. Somebody goes through it one time, they see what you’ve got, and there’s no reason to go back. Your “money magnet” web site is constantly changing. It’s exciting! People want to come back.

Now, if you ask a hundred different marketing experts what marketing is, they’ll tell you a hundred different things. They can all be right in their explanations.

The way we define marketing is very simple. We’d like for all of our readers just to think this through. It’s two-fold.
One, it’s all the things you do to get a new prospect to do business with you one time.

Two, all the things you do to get that prospect coming back again and again.

Now, electronic marketing is just using a computer, your web site, and the Internet to do those two things. You’re getting new customers to buy from you one time and, then, you’re keeping them coming back again and again. Once you truly understand this principle, it can make you a tremendous amount of money.

There is no better way to use that principle than creating this “money magnet” web site that we’ve talked about. It’s going to take a little bit of work for you to do it, but it’s going to be worth it. It’s going to compel new prospects to, first of all, come to your site. For all those links that you’re putting out from your site to other people’s sites, you’re making these people also put a connecting link to your web site. So, you’re getting new people in, plus you’re getting people the information, the products, the services, and the things that they want. You’re establishing value with those people. You’re getting them to come back again and again.

There is a compelling reason to come back. Once they come back a few times, that lets you build a strong bond with your customers. You can use that strong bond and that strong relationship to really get extremely wealthy. This is the potential here. The formula for getting wealthy is real simple: you get enough people to re-buy from you enough times, at a large enough profit per transaction, and you’re going to get rich. It’s that simple! This overall concept can make it happen.

If you’re selling a particular type of product, and you’re selling it Dutch - where you’ve got a multitude, or many of them that you’re selling at once - you can sell a nice complimentary product with it. This is how to rake in up to 2 times the money - or more - from every person who wins your Internet auctions!

Let’s just give you the example we have of what we bought. We bought a set of cutlery - a very nice set within the last couple of weeks. Sure enough, it was selling Dutch, and they had several sets for sale. We received the e-mail saying we had won and had one of the high bids in the auction.

They then said, “Now, you can also buy this nice set of steak knives which we have that would be a nice compliment to this set of cutlery that you already bought, and it’s only this much extra, and we’ll throw in shipping free on this extra item. Would you like to do this?”

Know what we said? “Well, sure. Why not?”

This is something you can do if you’re selling a particular item and if you’ve got another item that compliments it. Just send a message/offer in the e-mail when you tell people they’ve won your auction!

Just give them a chance to buy this extra item, and you’ll find that, if it’s a complimentary item, a lot of times people will say, “Sure, I want that!” This REALLY WORKS!

That’s just another thing you can do to add on to make a little extra money from each of the items that you sell on the Internet Auction.

Since then, we’ve produced many products the same way.

On our first product with Alan R. Bechtold, he came right down here in our basement. We all sat around the table, and in one day we produced a product called “The $3,000 A Day Marketing Expert,” because at that time Alan charged $3,000 a day.

It was that same concept that we had used with Russ for the “$2,500 Weekend,” but we turned it into something a bit different.

You can create many different products by coming up with things that are similar. Many times we’ve gone down to the studio and recorded round table conversations that only took a few hours. Just from a few hours’ worth of conversation, we’ve put out a product that sold many, many thousands of copies.

I want to make this point very clear. The one thing that I want to share with you here is the fact that it is possible to make many thousands of dollars an hour because the important thing is the value in the product that you’re creating. It’s how a product we made in one day’s time helped us make a fortune - and how you could do the same thing!

One problem we’ve noticed most beginning Internet marketers have is that they don’t think small - they think huge, and this is a problem, not only with the people on the Internet, but with people in regular mail order. Now we’re going to help you by telling you how you can make huge piles of cash on the Internet by thinking small.

To really get rich - to really rake in the huge piles of cash - I’ve got to find a product and have a product that every single, breathing human being on this planet wants to buy.

That’s a tough order to fill. If you find that product, then you have to remember that not everybody on this planet has the money to buy it. You’ve got to get it at a reasonable price and then you’ve got to market it to everybody on the planet - and, of course, that costs you money and it’s one of those things that just never seems to work out.

The secret to making money, whether it’s in mail order or on the Internet, is don’t think so large. Don’t think you have to sell a product to every single, breathing human being on the planet. Think small. There are huge profits in small markets.

This is something people will really hang onto because you can actually turn a few niches into amazing Internet riches. You go out there and you market to a very small group of people interested in one particular thing.

Let’s say for example, you market to people who collect things. Maybe they collect salt and pepper shakers or coins or stamps. You can market to people who are pet owners. You can even market to people who own a specific pet. Maybe a cat, maybe a dog, Maybe something exotic like lizards, snakes, tarantulas or whatever.

There are people interested in arts and crafts. There are magicians. There are hunters. There are people who like to cook. All of these are niche markets - very small markets. They don’t have millions and millions of people in them. They might have hundreds of thousands and then in some cases maybe lower millions.

Not everybody in the world is interested in cooking, not everybody in the world is interested in magic or collecting salt and pepper shakers or stamps. These are just small markets. What you’ll find when you get into that small market is they’re very hungry markets. They’re very excited about their topic. They’re very excited about whatever they do and whatever they’re interested in, and they buy. They don’t buy once - they buy again and again and again and again.

There are a lot of people getting rich on the Internet, but not by trying to compete with the Internet Wal-Mart or Amazon.com or any of the large multi-million dollar companies on the Internet. Instead, what they’re doing is they’re finding a niche - a very small market - and in many cases, it’s a small market that they themselves have an interest in and they’re just servicing that market and they’re getting rich. Those people in that market are hungry and they don’t have the interest for a short amount of time. They’re hungry over a long period of time and they come back and buy again and again and again.

One of the great things and side benefits of working with a niche market, especially one you have an interest in, is you really build up a relationship with your customers, and that is something powerful that a lot of these larger websites can’t do.

Let’s say for example you have an interest in magic and you set up a magic site. You’re selling some magic videos and maybe some effects as well. Magicians come to your site and they’re going to e-mail you to ask, “What’s interesting? What have people bought? What really works? Have you seen this latest video? What’s it like? Can I get a discount on it?”

You’re going to build up a relationship with people so that you can build up that e-mail list and whenever a new video comes in or a great effect comes in or a good trick that you’ve just seen on T.V. and you’ve got it in stock, you can go back to those customers and say, “I just saw this great video. We’ve got it at special price, how would you like to buy it?”

Since you have that relationship with your customers, in many cases you’re going to get a large response from them because you’re going back to a small niche market of people who you have a personal relationship with. That’s something that even the huge companies that hire tens of thousands of people, working on the Internet every single day, dealing with customers every single day, can’t build up - that personal relationship - because they don’t share the same type of interests. They’re trying to be the Wal-Mart of the Internet, and you have a real strength of being that niche on the Internet.

Why focus on a niche? They’re easier to start. Is it easier to sell maybe five products to a niche or try to be an Amazon.com and have to stock thousands and thousands of products? It’s easier to start small. Plus, you can beat the big guy.

A lot of these bigger stores on the Internet cannot service the smaller market because they would have to go out and literally pack up with things that only a very small market would buy and there’s not enough profit there for them to do that. So they can’t service a lot of the small markets. You can go out and very quickly and easily service many small markets if you choose to, and make a killing on that.

The customers are hungry and they come back again and again. Plus you can charge more because if you’re going to a target market where people have that interest, they’re willing to spend more for what you have, especially if it’s something they have a real interest in. So instead of selling ten or twenty dollar products, all of a sudden you’re selling two hundred, three hundred, five hundred, a thousand dollar products and they’re coming back and buying more and more and more.

There’s real money in niches. Don’t think you have to sell to everybody in the world. Focus on that small market. There’s a lot of money out there and there’s going to be a lot of money over time in these small niche markets.

Do not ever pass up the chance to have a reporter do a feature article on your business. A lengthy article, written by a professional, will attract even more attention than a two- or three-paragraph news release.

A reporter also knows how to make a story interesting and will usually come up with angles you may have overlooked that will serve to promote your product. Reporters are always looking for interesting subjects to write about. If your story is interesting, all you have to do is make the right connection.

One feature story about your product, service, or company has the potential to make you rich. Don’t go for a feature story right away, though. Let the editors get to know you. Give them time to get an idea of who you are and what you have to offer them and their readers. Let them give you a write-up or two. Try to stay in touch with them, and try to build a relationship with them.

If you would work and practice at this, there is the potential for you to build a relationship with an editor. You have to treat the editor as if they were an actual customer and serve that editor. Once you have proven yourself, you have opened a door to all sorts of possibilities with that editor.

Your prospects will want to know seven things when they read your ad. Your ability to answer these questions will determine how high your response will be.

It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer.

Get creative. And remember, your prospects want to know only what’s in it for them.
Here are the seven questions your ad must answer:

1. What is the product?
2. How much does it cost?
3. Is there a bonus if they buy?
4. Is there a refund guarantee?
5. Are there payment options?
6. Is there a special incentive?
7. Are there any restrictions, such as a limited-time offer?

The last few years the prices have really shot up on postage, paper, and magazine advertising, and the trend hasn’t really flattened itself out yet.

Think about this - that means that it’s more costly than ever before to start a mail order business. In fact, many people who could have easily started in mail order two or three years ago are having a difficult time with it now because the price rises have become so dramatic.

This adds even more excitement to the opportunity of an online business! Now, people are able to get on the Internet, create a website, and have a website that can virtually compete with websites created by multi-million dollar companies!

Why? Because the costs an Internet marketing campaign will incur will almost never come close to reaching the sky-high rates direct mail and mail order have been suffering from the last few years! You could save tens of thousands of dollars a year in advertising expenses - THIS YEAR! Put more CASH in your pocket!

On the Internet marketers don’t have to spend millions. There’s also no envelopes, there’s no printing, you don’t have to pay a mail house to stuff everything together, there’s no list rental. All of those costs are eliminated.

Even though all the costs are going up in regular mail order, people still have the opportunity to start a small or home-based business on the Internet without going into serious debt. They can do it for $50-$60 per month and have a World Wide Website where they can market products to virtually any country in the world!

In this article I want to direct your attention to another great source of information that is yours for the picking, almost always absolutely free, and can be used anyway that you want.

It’s the Consumer Information Center out of Pueblo, Colorado.

You’ve seen all the ads, the little consumer information booklets, pamphlets, and what have you that you can order for fifty cents or a buck. They’ve got millions. They are basically the publishing outlet or sales outlet arm for the federal government’s publication service.

They have a website at http://www.pueblo.gsa.gov where you’ll find categories such as: cars, children, education, employment, housing, health, food, money, small business, travel, and more. There’s a button link there that actually says “and more”. Click on these button links and you’ll find that there are dozens of their pamphlets you can order on-line.

You don’t have to order a thing. What’s really wonderful about web technology is they are now making these pamphlets and the information in them available to you to read right on-line by clicking on the pamphlets. Many of them come in Adobe Acrobat format, which means they’re already typeset and looking really good.

Now here’s the secret. When it produces one of these booklets, the federal government CANNOT COPYRIGHT THAT MATERIAL. It is owned by every citizen of the United States. It was produced with taxpayer dollars.

Now I want to caution you: there are some pamphlets and information, such as some from this Consumer Information Center makes available, that are produced and copyrighted by various companies for the federal government. They may place a restriction such as it being free to use only for educational purposes. Most, however, are yours free of charge.

There’s one drawback to this information - most of it is deadly, dry, and boring. It’s filled with the facts, figures, and information you need from federal government agencies. You can then wrap this information into your own products very easily, and flesh out and use snippets of them.

In fact, what I found really fascinating is some of these pages and online pamphlets are actually designed as very pretty websites that stand on their own. You can literally put together links on your website that jump to these pages and offer the information on your website, as if it was from your website but jump people over to that page and then come back to your site. You would not even have to take the information, just push people over to it.

Now the secret to making this stuff...

The reason I said it’s dry is because of what it’s missing. The one element that I wanted to bring up that is the one thing people most want to know about is other people. They want information, but I think one of the key secrets is that the real power of having other people create your product for you is that it’s people telling you this.

It’s different people, you’ve got more then one person involved in that product, people telling stories, war stories, and what have you, about how they’ve survived this or that or come up with this or that new technique or new idea.

It’s the information being imparted through people. I wanted to mention that because it really does have a lot of power. People are the power. Look at People Magazine. I thought, what an idiot idea. That shows you where I went with that. And they’re one of the most popular magazines in America today. The bottom line is everybody wants to know all about people.

All four of these methods have sold thousands and thousands of books for companies over the years - and they can do the same for you!

Sales Letters: In your sales letter, give the potential customers enough information so that they will want to buy your book. Tell them how they can benefit from the book. Be enthusiastic about your book in natural and simple language without overexaggerating. Begin the letter with a headline to catch their attention, and keep them reading. Conclude the letter with your signature. If you can include the words benefit or guarantee, your letter will have a stronger impact.

Circulars: This promotional literature accompanies your sales letter. The letter catches the buyers’ attention, while the circular presents the most important selling points of your book and closes with an ORDER FORM. Start your circular with a headline also. Illustrations or artwork can be used here as well, but they should only enhance the sale. They are not for looks only! Get a little fancier with the circular borders, colors, etc. and always strive to maintain the buyers’ interest in your book. Close with a direct appeal for the customers to order today without delay. The order form at the end of a circular should be convenient, easy to read, and simple to complete.

Testimonials: After you have received letters or comments that praise your book from individuals or dealers, compile them into an attractive page. Include this sheet in your sales package.

Return Envelopes: Make buying your book as convenient as possible for the customers. If you supply a return envelope, filling out and mailing your order form will be that much easier. Business-reply envelopes are available through your Post Office, and are considered by wholesalers as a valuable part of the sales package. Colored envelopes are also recommended for creating an impression with the buyers.

Sell specialized information to your best customers. - The profits you make for doing this can be enormous because of two things:

1. The high perceived value of information.
2. The fact that your best customers trust you.

These two factors work together:

• The high-perceived value of information lets you sell it for huge amounts of money, and
• The trust from your best customers can make you BIG profits because a large percentage of them will re-buy from you. We’ve made huge profits of up to $100 profit for every $10 we spent. This is the secret you can use to do it.

Your prospects will want to know seven things when they read your ad. Your ability to answer these questions will determine how high your response will be.

It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer.

Get creative. And remember, your prospects want to know only what’s in it for them.
Here are the seven questions your ad must answer:

1. What is the product?
2. How much does it cost?
3. Is there a bonus if they buy?
4. Is there a refund guarantee?
5. Are there payment options?
6. Is there a special incentive?
7. Are there any restrictions, such as a limited-time offer?

How to Quickly Build a List of People Who Are Eager to Buy Your Products!

For every Internet auction that a bidder wins, there are other bidders - sometimes many more - that didn’t win. They did bid, though, and they were competing for what you had to offer - and that makes them excellent, proven prospects for your products in the future!

Every Internet auction site we’ve come across has a list of all the e-mail addresses of those who bid on each auction. You can go through the list of who bid on the product you put up for auction, capture those e-mail addresses, and make offers for products related to the one you had up for bid!

The Internet auction site records all of the names and e-mail addresses themselves - you can let the auction sites do all the work for you!

These people already bid on something you offered once, so it’s quite clear that they like that type of product, and are willing to buy it. Therefore, they are great prospective customers!

Send them e-mails - thank them for taking part in your auction. Tell them you’re sorry they didn’t have the winning bid, but you do have some very similar (or identical, if you had more but you just put one up for auction) products that they could purchase directly from you!

By doing this, you are able to collect leads. You can build a list of people that will very likely buy something from you in the future. Using this technique, you can quickly build a list of people who are eager to buy your products!

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Norman Amdur Enterprises
Norman Amdur
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ClevelandOH44124-3922