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3
Three Proven Ways To Make Money With Your Mailing List!
Three types of arrangements can be made when you are renting a list of names, although variations of these arrangements exist. They have been used again and again by many companies, and they’ve worked over and over, proving their worth. Now, make them work for you!
1. The “Average Arrangement” is an alternative means of renting names. This method is used to simplify bookkeeping, and is normally available only on large orders.
2. The “Net Name Arrangement” is becoming one of the most used forms of compensating a mailer for non-mailed names. This arrangement is a guarantee of payment to the list owner for a certain portion of names.
3. The “Gross Name Arrangement” is generally used when testing or renting a small quantity of names. This arrangement specifies that the mailer will pay for exactly what he/she orders, no matter how many names he/she actually mails.
Both the net name arrangement and average arrangements must be negotiated individually. When applied appropriately, however, they can substantially lower the cost of a mailing, and benefit both the mailer and the list owner. Since they save those who make them work so much money, this is how “net name arrangements” are making some people a fortune!
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4
A Sure-Fired Way To Make Your Ad Up To 300% More Effective!
People resist salespeople, and they resist sales messages that are all puffed up. The customer doesn’t care if you're “number 1.” Many times such claims made by conventional advertisers backfire.
One sure-fire way to make your ad up to 300% more effective is to drive home the biggest, most important benefit your product or service has to offer the prospect. What can you provide them that can help them?
The more sincere you can make your message, the better you'll do. Give them a clear benefit that you know they want. The more you focus on them, what they want, and what you can give them, the better you will be able to gain their money.
We are all in business to serve customers and make a profit. The better you can serve the customer in most cases, the more profits you can make. You should be trying hard to serve those people, help those people, and give those people what they really want. If you do that well, you are going to gain loyal customers that will come back to you again and again and again for years.
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Put yourself in your customers’ shoes. It’s all about them, not about you. Think about them. Try to think about them as if they were you. Try to become one of them. If you put yourself in their place, you will be able to write to their heart and soul. Speak their language.
Know what your market wants, and find a unique way to give it to them. This is how studying customers can flat out make you wealthy! The secret to getting rich is:
1. Selling enough products and services
2. At enough profit
3. To a large enough group of people.
That’s it. You don't have to go to college and get a degree. Simply get enough people to buy from you repeatedly at a high enough profit.
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5
Here Is A “Crash-Course” In “Killer” Headlines And How They Can Make You Millions Of Dollars!
This course isn’t going to cost you a lot of money, just a little bit of your time. And, the benefits could pay you for years to come. What is this crash course? Put simply, it is a list of headlines that have been used by successful marketers to bring them each millions of dollars in sales! You can read over this list again and again and pull various ideas from each of these “killer” headlines. Here they are...
1. You Can Laugh At Money Worries If You Follow This Simple Plan!
2. Which Of These $2.50 To $5.00 Best-Sellers Do You Want - For Only $1.00 Each?
3. It’s A Shame For You Not To Make Good Money - When These Men Did It So Easily!
4. Announcing A New Home Money-Making Plan!
5. End Money Worries!
6. A Special Message To Anyone Who Wants To Quit Work!
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7. They Laughed When I Sat At The Piano - But Not When I Started To Play!
8. You Are Just One Toll-Free Call From The Biggest Profit!
9. Start A Million Dollar Mail-Order Business!
10. Train At Home For One Of These 49 Career Opportunities!
11. Be Your Own Boss!
12. I Retired Early - Then Made Big Money In A Part-Time Business Of My Own!
13. The Best New Book On Making Money By Mail Is Free!
14. Free Money-Making Programs!
15. They All Laughed When I Said I Was Going To Start My Own Business!
16. Check The Kind Of Body You Want!
17. FREE!
18. For The Woman Who Is Older Than She Looks!
19. How To Start A Really Small Business!
20. Do You Make These Mistakes In English?
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21. Hands That Look Lovelier In 24 Hours - Or Your Money Back!
22. How I Improved My Memory In One Evening!
23. Thousands Have This Priceless Gift - But Never Discover It!
24. Today - Add $10,000 To Your Estate - For The Price Of A New Hat!
25. This Book Was Written For People Who Want To Write - But Can’t Get Started!
26. Wanted - Your Services As A High-Paid Real-Estate Specialist!
27. I Gambled On A Postage Stamp And Won $49,000 In 1 Year!
28. Here’s A Quick Way To Solve Money Problems!
29. Suppose This Happened To You Next Money Morning!
30. Here Are 14 Reasons Why It Would Have Paid You To Answer Our Ad A Month Ago:
31. Free Book - Tells You How To Make Big Money In Your Spare Time!
32. You Create The Next Million Dollar Headline!
These are 32 headlines that you can learn things from. The wonderful thing is that it doesn’t even matter what they are selling! By studying the phrases that were used, you can learn to develop your own headlines that can make millions of dollars!
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6
Know Whether You Have A Winning Ad On Your Hands Before Rolling Totally Out With It - Test It!
How can you know if your ad is good or bad? The answer is: test it! That’s the only way to see whether or not your ad is doing what you want it to.
You can cover every phase of ad writing, use every inch of space to save money, use every ounce of creative energy to focus on mailing a profit, and still not be “proven” good. An ad (large or small) is good only after it has demonstrated that it can produce a profit.
In essence, to run an untested ad is to gamble with your business. Testing allows you to know how well the ad will work for you. After your test you can make the ad better. Then, once you’ve come to the point where the ad is a real winner, you should unleash it full scale.
In fact, testing is the scientific approach to making HUGE amounts of money! As all inventors and scientists know well, it is the process of elimination that ultimately leads to a successful conclusion.
It is not only important to know the right way, but also the wrong way. You must have access to both past successes and failures.
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You must be aware of the roadblocks, detours, and toll-ways, to make a timely and profitable journey to success.
It all boils down to testing new elements against other elements, such as one price against another, one offer against another, these free bonuses against those free bonuses. It’s all scientific. You just tally up the results, find out what worked, and keep it.
Every mail-order proposition has basic differences, and no-one knows if the information he/she has to work with will result in a successful conclusion in all circumstances. But, the positive aspect is that they will discover what does not work. This also has value, because in learning what to avoid, a marketer is drawn toward what does work.
The easiest way to find out what strategies will make you the most money is to test many different things that you think stand the biggest chance of making the most money. Also, look for things that are working for other businesses, and then weave them into your own offers and advertising.
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7
People Want More Money – If You Can Offer A Product Or Service That Can Make Them More Money, You Could Have A Hot-Selling Product On Your Hands!
Everyone is interested in making more money, because people want to be financially independent. No-one wants to worry about where their next dollar is coming from, or if they can afford to pay the rent. Even a continuing succession of bills is part of life. People do not want to be burdened by worrying if they will be able to pay their bills.
Many people feel that, in spite of the fact they work hard, they seem to be getting nowhere. They may even feel they are not appreciated or given credit for their efforts and abilities.
Many people dream about going into business for themselves and quitting a job that seems to be going nowhere. Then, they could buy the clothes they always wanted, save money, get their dream house, maybe get a luxury car, and help their children go to college.
Many people get tired of taking orders all the time. They feel that if they had some power they would do things differently. Although they are fed up with the same old grind and feel there must be an easy short cut that will allow them to get ahead faster, they do not know how. (But, your offer could show them!).
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How To Make Sure Your Ad Is Read By The Most Prospects Possible!
People pick out what interests them by scanning the headlines. Therefore, a headline must reveal, not conceal, a person’s self-interest. Self-interest is how to make sure your prospects instantly spot your ad as they flip the pages of their favorite magazine.
People do not read magazines in order to read your ad. This is important to keep in mind because many times people who run ads in magazines that go out to their market pay very close attention to the ads that are in it. Most of these ads are written by their competitors, plus their ad is in there too.
But, at the same time, it is dangerous when you start assuming that other people are also paying close attention to the ads. Granted, your competitors probably are, but what about the prospects and potential customers that are reading that magazine? The market doesn’t care about your ads.
They don’t subscribe for the ads.
Therefore, these prospects and customers will look at ads in a very passive way. They just skim. They know that you’re trying to sell them something, so they have their defenses up.
Therefore, you have to have a clear, compelling ad that grabs their attention with a massive catering to their self-interest. The ad should seem to jump off the page. If you are able to make ads do this to readers, you will make money.
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9
Map Out Your Road To Success - With GOALS!
A goal isn’t wishful thinking. It’s a clear, concrete direction that you want to go in. It’s a firmly established path. A goal is your roadmap to success and can make you super rich!
If you want success in any worthwhile endeavor, you must set big goals!
It is not important who you are or where you have been; it is where you are headed now that will make you or break you. You are headed nowhere without goals. As one modern philosopher observed, “Without goals, you could reach your destination, but you would never know it.”
What really matters is what you do NOW. This is why your past has nothing to do with the amount of money you can make! Where are you going to go? What direction are you going? You can get there - but first you have to know where you’re going.
The great thing about setting goals is the forward progress you experience as you move toward your objectives. Just as a vacation provides pleasure en route to a destination, so it is with goal setting. You can experience joy and personal satisfaction by being on the path. In fact, getting there can be just as rewarding as arriving. Anticipation is exciting! This is how to get the very most satisfaction out of your success!
The destination is not as important as the kind of person you become as you move towards the area you want to go in. They say that success is a journey, not a destination. We firmly believe that.
Pick a direction that excites you. Learn to love what you’re doing. The money becomes a great way to keep score.
Do it for yourself. See how far you can go! Make it a game!
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How To Easily Make Your Ads 100%Credible In The Eyes Of Your Prospects!
There is one easy way that you can make your ads more credible in the eyes of your customers.
You must use facts. Facts make your ads believable.
Too many companies fill their ads with a lot of hype, but they never back the hype up with facts. Facts are believable. Sure, benefits are great, but facts are the proof that people need before they will send you their hard-earned money!
Your customer knows that you are trying to sell them something. They are not stupid. They expect you to overstate the benefits they will receive from your product. But, facts are a different story! People rarely question facts. It is harder to overstate a fact, and that makes your ad more believable to the prospect.
So, next time you write an ad, include the benefits, but make sure you include lots of facts as back-up evidence that what you say is true! You will soon see your response start to rise!
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A Powerful, 4-Step Formula You Could Use To Get Your Prospects To Send You Their Cash In Exchange For Your Product!
The ingredients of a well-written ad, large or small, include:
1. ATTENTION.
2. INTEREST.
3. DESIRE.
4. ACTION.
This is the 4-step formula you can use any time - any where - to get people to send you their money in exchange for whatever you have to offer!
First, you get the prospect’s attention. Then you follow with interest and desire, which is where the factor of arousal comes into play.
Then you call for the prospect to take action. “Send for this . . . ,” “Do this . . . ,” “Pick up your pen and fill out this order form . . . ,” and “Call this toll-free 800 number right now . . .” are common examples of calls for action.
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How Do Successful Writers Cope With Their Stress – And Rise Above It To Reach Even Greater Plateaus?
Stress experts have investigated what distinguishes writers who cope well with stress from those who do not. They have come up with some surprising data. Researchers found that the “copers” use simple anti-stress strategies that other executives ignore.
Most writers who don’t cope well with stress don’t use these coping techniques. In short, this is why some people completely destroy their chances of making huge amounts of money. It’s not what happens to you that counts in life; rather, it’s how you handle what happens to you that matters.
When you are out to find success, you are going to face a lot of obstacles. Problems go hand-in-hand with success. In business, the highs are higher and the lows are lower. Business has a lot to offer - freedom, flexibility, money - but there’s also a price for this.
There is no simple road. The more you want out of life, the more you have to do. Successful people have more problems than unsuccessful people. As you step out there to achieve more, more obstacles will come your way.
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Now, let’s list some of the coping devices writers use to help meet their struggles. Here are 7 things that separate the rich winners from the losers:
1. Size up stressful situations, and decide which aspects are worth worrying about and which can be ignored. Postpone thinking about a problem until an appropriate time. Expect the unexpected, and allow time and energy to deal with the inevitable stressful events that seem to come from nowhere. Easily detect fatigue and respond to it by cutting the day short or taking a little time off during the week.
2. Know when perfection is possible and when it is not.
3. Take vacations.
4. Get regular exercise.
5. Talk to colleagues, friends, and their spouses about job pressures they feel.
6. Delegate tasks, such as typing, proofreading, etc., to others when stress starts to increase.
7. Do not be afraid to laugh at yourself.
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13
Six Powerful Techniques That Have Brought Marketers Millions Of Dollars Over The Years - And They Could Do The Same For You!
Here are six techniques companies have used time and time again to get rich with informational products. They have proven themselves over the years. You can use these, too!
1. Join forces with a nonprofit organization to write, publish, and sell a cookbook.
2. Write and publish booklets as give-aways for organizations or businesses.
3. Factories or large groups are often looking for informational booklets for employees.
4. Big sellers are short data reports. These four- to eight-page information reports work well in topics such as tourism guides, directories, short “How-to’s” on a variety of subjects, and many more.
5. Use your booklet as an added bonus for something else you sell. It can be free, or you could charge a nominal fee. People will feel they have really received a great gift!
6. Write and sell newsletters of current information. Newsletters are specialized, so concentrate on areas that correspond with your books, and you have a built-in mailing list!
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A Simple Trick You Can Use To Become A Master Copywriter!
A simple trick you can use to learn how to become a master copywriter is to write your copy as if you were writing to a friend. The more you know about your market, the more likely you are to sell them something. So, try to think of the one friend you have that would be the most interested in your product. Then write your copy to them.
Don=t actually use their name, but put a lot of “you’s” in the copy. Make it personal, as if you were writing a letter telling them about this product they will love. Tell them all about it and how it is something they want and need, and then tell them where they can get it!
You will be surprised how easy it is to write super sales letters when you take this approach! Mail order is a personal sales medium. Your ad may be run in a publication with over a million readers, but only one person at a time is reading your ad. They need to feel like your ad was written directly to them! The more the person reading your ad feels like you are writing to them, the more responsive they tend to be!
So, put some personalization in your letter. Without using specific names, use lots of “you’s” and tell them why they will benefit personally from your product! When you write to them as a person, they will begin to trust you. Once they trust you, they are more likely to become a sale!
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Seven Ways To Sell Your Product Or Service Like Crazy!
Here are the 7 basic steps to use in all of your ads to get people to send their money to you:
1) You must STOP your prospects with a self-interest headline.
2) You must HOLD a prospect’s interest in the body copy.
3) You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4) You must PROVE that your offer is a bargain.
5) You must make it EASY for your prospect to act.
6) You must give your prospect a reason to ACT IMMEDIATELY!
7) You must ELIMINATE your buyer’s FEAR of being cheated.
Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.
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Stay Focused On Your Back-End Sales . . .Because THEY WILL DETERMINE YOUR SUCCESS!
By keeping focus on your back-end sales and keeping them stable, you can make sure your income doesn’t go up and down like a roller coaster! The most profitable side of your business can make you rich . . . and that is the BACK-END SIDE!
Remember, marketing is all the things you do that make people do business with you the first time and then all the things you do that keep those people coming back to do repeat business with you again and again and again. Back-end sales are the second part of that two-part formula.
How do back-end sales work? First, you sell to the people who first accept your offer. Then, you go back to those people with offers for related products and services to keep as many of them buying from you as you can.
This keeps a certain amount of money coming in. While this is going on, you still have that initial offer out there attracting more new customers. These customers are added to your list of back-end customers. Every time you get a new order from a new customer
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you have another name to add to your back-end list.
Potentially, the money you make from back-end sales should keep growing and growing, while the front-end offer keeps getting prospects to “bite” and become customers. It’s a never-ending cycle that. When it works correctly, it just keeps more and more money coming in all the time.
The money made from back-end sales will soon become the money your business is most dependent on. Why? Because it is the most stable amount of money you have coming in. There should always be a certain amount coming in. That money is then used to finance the testing and implementation of other front end ideas you have that will bring you new customers . . . and new repeat customers! Front-end sales are not the most important part or your profits - back-end sales are!
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17
How To Build Trust In Your Customers Before They Send You Any Money!
Getting that initial business with customers is how to make your customers trust you completely BEFORE they send you their money!
This is the whole idea behind a lead generation program. A lead generation program makes it really easy for people to do business with you the first time on some sort of small sale where you’re not asking them to trust you a lot.
If somebody really trusts you, they don’t have to worry about sending you their money through the mail. If somebody doesn’t trust you, though, and they’ve never done business with you before, they will have very strong reservations about sending you their money.
This is completely understandable. After all, would you send money to someone you didn’t know, had never met, and knew nothing about?
To get customers to really trust you, do your best for them on that initial contact. Then, you can go back to them with your back-end offers, and they will trust you more.
That first sale is the hardest sale to make. The beauty of a lead generation program is
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that you’re just asking the customer to do a little bit. You’re not asking the customer to trust you too much, because you’re asking them to either spend very little money or no money at all.
If you’re asking them to send for something like a free report, free tape, or any other free item, then how much are you really asking them to give you? Not much, if anything. You’re just asking for some really simple, small thing. And because of that, they don’t have to trust you very much.
You just get them to take a small action, a small step. They don’t have to trust you very much to take that small step. Therefore, many people will decide they really don’t have much to lose, and they’ll send away for that free item if it’s something that catches their interest.
You make it easy for people to send you their money again because they’ve done a little business with you one time. Now they have some trust in you. Now they know you a little better. Now there’s a little bit of a relationship to build upon.
If you put together a good initial product, you will really get their interest, you’ll impress them, and they’ll want to do more business with you . . . which will bring you even more money!
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How To Run Your Ads For Dirt-Cheap Prices - And Make A Small Fortune!
Many of the national magazines that are distributed to mass-markets can potentially be good choices for you to offer through, even if your product is a niche offer.
Let’s say that you have a product designed for arthritis sufferers. The product is a video tape where you have interviewed specialists in the field of alternative medicine. Through your interviews, you have gained information about the condition that most doctors don’t know, don’t accept, or don’t tell their patients.
Within that large group that a mass-market publication goes out to there will be those people that suffer from arthritis pain.
In the back of magazines there are mail order or shopper sections where they will accept much smaller ads for a cheaper price than the magazine’s other advertising. You can get your ad for dirt-cheap prices, you can reach the kind of people you want to reach, and you can potentially make a lot of money.
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Answer These Nine Questions, And You Could
Be On Your Way To Becoming A Millionaire!
There are nine simple questions to answer before you can make any real money. These questions are fundamental in building a successful business! These nine questions are:
1) What Are You Going To Sell?
This is a most basic question. You must decide what business you are in before you can go any further. You must decide what you will be selling. What product will you sell? Has it been tested? If it has, was it successfully tested? What price was it offered at? These are questions you will need to answer as part of the overall goal of deciding what to sell.
2) Have You Researched The Potential?
Is there a large segment of the market that will want your product? What is the size of your overall market? What is the potential dollar amount for profits? What will be the best media outlet for advertising? What is the future market? Will it be the same, smaller, or will it grow? Can you easily introduce new products or services in the future?
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3) Can You Serve The Market Better?
If your product or service is offered to the public already, can you offer it at a better price or better quality? Can you give better customer service? If you can offer a better price, can you still turn a large enough profit?
4) Will You Be Able To Break Through The Barriers?
What other businesses are targeting the same market? Are they large, well-financed companies that have already saturated the market? Will they counter your prices by lowering their prices? Are your supply sources able to keep up the demand you will encounter? Have you arranged for enough financing to carry you through your first year(s) until you show substantial profits?
5) What Is Your Overall Marketing Strategy?
Will you specialize in one area, or will you diversify and offer a variety of products and services? Will your product(s) be marketed to a general audience or will you only target a select market segment? Is there a limited supply of your product, or can you get as many as you want whenever you want? You don’t want your supply to run dry right at peak sales times!
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6) Will You Be A Tactician?
What tactics will you employ to accomplish your goals? What special offers will you make? How do you plan to keep an eye on your competition? Do you know what media you will use to test the marketability of your products and services? Do you know when your competition advertises and how they do it? Do you know what your competition is doing wrong that you can use to your advantage?
7) Will You Be Delegating Authority?
Who will be responsible for writing your ads, sales letters, etc.? Who will be in charge of ordering inventory, shipping the product, taking orders, etc.? Who will keep track of all your book-keeping? Will you do all this yourself, or will you hire outside help?
8) How Will You Stay On Top Of Things?
Which offers are pulling the best response? What are your net profits on each offer? Which media is pulling the most sales? Are you prepared to sort and analyze these patterns of buying? Does your market analysis determine that there is a need to create additional products and services for your customers?
9) Does Your Plan Include A Budget?
How much money will it take to maintain and support your marketing goals? Have you limited your growth by not allowing enough capital for new marketing tests? How many mailings can you afford to do on a weekly or monthly basis? How much will you need to pay for mailing lists, etc.? What percentage return do you need just to break even and cover your costs?
Answering and then re-answering these nine questions will help you take the mystery out of making a ton of money! A good marketer will constantly re-evaluate and ask himself these nine questions!
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How To Get A Big Check In The Mail Every Month For Making Two Easy Phone Calls
PUTTING YOUR MAILING LIST ON THE MARKET is the secret to getting a BIG CHECK in the mail every month! Here are the two phone calls you’ll have to make every month:
(1) Call your mailing list broker to rent names to mail your own offer to. This lets you make sales and build your mailing list.
(2) Call your mailing house and schedule the printing and mailing of your Direct-Mail. Also have them keep your mailing list for you.
(3) Then, every three months, they will send your mailing list to your list manager and he or she will rent it out to other people who will take your names on a regular basis.
The amount of money you can make from this simple little method can be staggering. It could add up to tens of thousands of dollars a month - and all you had to do was make a couple of simple and easy phone calls!
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How You Can Let “Uncle Sam” Help You Buy A Business Without Putting Up A Dime Of Your Own Money!
Industrial bonds are an excellent way to purchase a business, in many cases without using your own money. There are certain conditions that an industrial bond offering should meet:
1. The business should provide jobs that will give the community an economic boost.
2. Because it takes time to get an industrial revenue bond through, a seller should be willing to give a buyer ample time for funding the transaction.
3. The business should be located in an economically-depressed area.
4. Sometimes, it may be necessary to secure an option for six months, and then file the option at the local courthouse.
5. A buyer will have to secure a letter of credit so the bonds will have a sufficient rating to attract investors.
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The Four Steps To Become A Millionaire!
Based on our knowledge and experience, here are the four steps you must take to become a millionaire:
1.) You must have some type of product or service that you know your targeted market wants.
2.) You must learn how to write ads and sales letters that compel your prospects and customers to buy.
3.) You must offer the people in your market something they feel they can=t get anywhere else.
4.) You must learn how to develop additional products and services that your customers want.
These four steps have helped us become millionaires. They have the power to do the same thing for you. Don’t envy us, join us! The secret to getting rich is as simple as getting started, learning everything you can, and being willing to do whatever it takes. Use all the secrets in this manual to create the ways to best use the four steps above.
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Why Will People Pay You Up To $100 For Just One Book?
It’s the information presented between those covers and on those pages that really counts. People buy information because of the benefits and end results that information can give them when applied. And people will pay high amounts to gain this information, sometimes up to $100 - or more!
Recently we spent $95 on a book that discussed the topic of self-publishing. It was a small book that couldn’t have cost the company much more than a dollar each to print. We even met the man who published the book, and he did inform us that, although the book did only cost $1 each to have printed, it would still be offered for $95!
What justified this incredible mark-up? The man who published the book has made thousands and thousands of dollars through successful self-publishing, and this little book with the $95 price tag revealed all of his secrets and techniques he had used to make his fortune with self-publishing! It was the actual information that was in the book that made it worth the $95 - not the book itself!
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How To Produce TV Commercials That Make You A Fast Bundle Of Money!
The most important thing to remember is that TV commercials are completely visual. Your commercial needs to be able to clearly and visually explain what you want to say. Remember PAS; demonstrate your problem and then demonstrate your solution. The better you are able to do this, the more money you can make. But, the focus has to be on the word VISUAL.
Do not confuse TV commercials with radio commercials when you write your copy. TV is a visual medium with audio enhancement. It is not a radio commercial with pictures. You should not try to be funny in TV commercials. You could make a million people laugh, and not sell a single thing. Asking people to spend their money is a serious thing.
If you are unable to fully understand your commercial with the sound off, you won't be getting your message across to your consumers. You can test the effectiveness of your commercial by seeing if you understand the main point even when the sound is off. This is how to instantly know whether your TV commercial is any good before you run it!
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You have to remember that people are busy, and they are constantly bombarded with different ideas. They don't have the time to spend on your commercial. Because of this, it is very important to keep it simple so that they can easily see what advantage you have to offer them.
Frequently, people use their remote controls to mute commercials. Or they tape their favorite show and then fast forward through commercials. If your unique selling proposition and prime benefits are not communicated visually, you are wasting your time and money.
When properly designed, TV commercials can be very profitable. If it sounds too complicated, do not be discouraged. Just turn your idea over to a TV station and have them create a program for you. But, a word of caution! Do not let a salesperson, who is called a marketing consultant, sell you package spots that will not reach your targeted market. Ask about his/her background. Make certain he/she knows what you want. His/her commissions are not your concern. Getting your unique selling proposition into millions of homes is.
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How You Can Take Thousands, Even Millions, Of Dollars Worth Of Business Away From Your Competition!
If you are looking for a unique way to establish your dominance over your competitors, you need to develop a U.S.P., which is a Unique Selling Proposition. It will help give you the power you need over your competition. The way to use U.S.P. is very simple once you know how.
First - Find out what your competitors are doing wrong. Find the things that irritate your competitors’ customers. What things are they doing wrong.
Then - Take these negatives and turn them into positives for your business! If your competitor’s price is too high, you can make a more appealing offer. If they have bad customer service, you can give exceptional service. If they take too long to deliver, you can find a faster way to ship. The list could go on and on. But, the goal is still the same. You must find a Unique Selling Proposition that gives you a market edge over your competition!
Using these two steps to develop a U.S.P. can place your business way ahead of the competition!
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How To Choose The Perfect Name For Your New Company!
These eight ideas will help you choose the perfect name for your business:
(1) Pick a name that has a meaning to your market.
(2) Stay away from cute and clever names.
(3) Pick a name that expresses a benefit of some type - or makes a promise.
(4) Don’t make it too specific, because your market can change.
(5) Make your company name imply stability and trust.
(6) Make it easy to remember.
(7) Pick a name that you can be proud of for years.
(8) Study the names of other successful companies. Write down the names you like the best.
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27
What Defines The Perfect Mail-Order Product?
The PERFECT mail-order product that can make you financially independent for life must be something unique that people can’t get anywhere else. It must be compelling enough to make people want to send you their money through the mail. It must be compelling enough to get people captivated with the product and make them feel that they can buy it sight unseen.
The ideal products for mail order are those that cannot ordinarily be purchased in retail stores, they must serve an actual or perceived purpose, they must offer self-interest benefits, and they must be affordable by the average buyer.
Presentation is the key. You have to show your prospects that your product can give them a really important benefit that they honestly want. It has to capture their interest and compel them to buy it. You have to keep looking, keep coming up with new ideas, keep expanding and improving the ideas that have worked.
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28
Use Risk-Reversal To Give Your Ads The Credibility To Succeed!
Confidence builders are how to give people the confidence they need to do business with you. They are all of the things you can do to make people feel good about what you’re doing.
People want to know why they should do business with you. They want to know what advantages you offer that others don’t. They want to know that they aren’t losing anything by accepting your offer. Once again, it’s giving people what they want, and they want risk-reversal.
Risk reversal plays a very important part in giving your advertising credibility. It shows the prospect that, if they don’t like what they’ve bought from you, they are not going to end up losing anything. It takes the risk off of their shoulders and puts it on yours. Risk-reversal is a key item you should use to give your ads credibility.
This is an easy way to give people a reason to send you their money as soon as possible! Don=’t let them procrastinate! Give them a reason! You have to use words and phrases that convince people to DO IT NOW . . . NOT WAIT!
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Take Free Publicity Seriously! Those That Do Have The Highest Chance To Succeed With It!
Some of the people who should be the most attracted to free publicity are the people that are least likely to get free publicity. These are, in many cases, people that are looking for something for nothing.
The individuals and companies that are making the most money with free publicity are the ones that make it their business to get into those publications. They take it very seriously, spend a lot of good money, follow up, and treat it as if it were a business.
Many times we see companies and people that want free publicity, but when the reporters and editors look at their materials and see everything done in a haphazardly lazy fashion, printed poorly on shabby material with a high number of typing errors . . .
Editors are in the business of printing and communication. These are professionals, and they will be very critical of poor materials, writing, and quality.
When it comes to trying to work with editors and reporters, you have to try harder and do more. You want them to take you seriously.
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Remember, they are getting material constantly from publicity companies, and if you don’t have something professional that looks to that editor like it’s worth his or her time, that press release is going to wind up in a trash can without a second thought wasted on it.
Reporters turn down hundreds of “stories” every single week - make sure they don’t turn yours down! The format that is used most often is simple and easy to understand.
1. Indicate who the reporter should contact, including your name, address, and home and office telephone numbers.
2. Indicate a story title such as, “Local Author Writes Best Seller,” or “Entrepreneur Opens New Business,” etc. Then, briefly tell your story.
3. Tell the reporter who would be interested and why they would benefit from what you have to publicize.
4. Briefly tell any interesting or unique facts about your product, business, etc.
5. Include an appendix if you have any supplemental data.
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30
How To Make A Financial Killing On All Your Ads!
Do everything possible to get your prospects to take immediate action. Try to get them to respond NOW! This is the secret you can use to make a financial killing on all your ads. Here are seven ideas you can use to do this:
1) Introductory Offer: Let your prospects know that you are making a limited introductory offer that will not be repeated (ever, in the near future, until, etc.)
2) Limited Time Offer: Set a specific date (ten days, two weeks, etc) after which time your specific offer will end.
3) Limited Supply: Be honest with your prospects. Ifyour special offer is the result of a limited supply, say so.
4) Bonus Offer for Fast Reply: Offer a bonus for those who reply by a specified date.
5) Price Increase Notice: Let your prospects know that they will benefit and save money by ordering now (if in fact you are contemplating a price increase).
6) Command Copy: Through subtle commands, such as “Order Now”, “Don’t Delay”, “Don’t Wait”, etc. you can tell your prospects exactly what to do.
7) Involvement Devices: Get your prospects involved by directing them to “check boxes”, “affix a self-adhesive stamp in the YES box”, etc.
Get your prospect involved immediately in the ordering process. The more involvement, the better response. But don’t misrepresent the truth. If a price increase isn’t anticipated, don’t say it is.
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31
A 3-Step Strategy For
Getting Rich.
To get rich in Direct-Response Marketing - just master the same three step formula we’ve used:
STEP ONE: Get the right sales message...
STEP TWO: To the right market...
STEP THREE: Through the right media.
Combining these steps in the right way can help you make huge amounts of money, just as it has for us. Practice these steps by testing as many different promotions as you can. Eventually you’ll find the perfect promotions that tie all three steps together.
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32
Use The Loyalty Of A Publication’s Readers To Create A Great Customer Base!
When you “cut to the chase,” a news release story printed by a magazine really is just a third party endorsement. This is especially true when you are coming up with products and services for a niche market where people have something in common and read certain specialized publications.
People develop special regard for these publications. They trust these publications, and they don’t care about the advertisements in the magazine most of the time. They read for the articles and the subjects in the magazine that garner their attention.
When these people see that the magazine has given a company, product, or service a write-up, it becomes an endorsement made by the magazine itself. It’s like the magazine is justifying the company, product, or service and saying, “Hey, check this out!”
Niche market and loyal readers will be attracted by this. There is a relationship in their minds between them and that publication that they like and trust. When that publication has a write-up, it becomes an actual endorsement – that’s not really an endorsement!
Any talented person who knows how to put together a great publicity package, uses our guidelines here, and has the right kind of product or service for the right kind of market can put a publicity release together that editors will use.
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33
The Two Simple Marketing Goals You Need To Be
A Multi-Millionaire!
There are two goals that every direct-marketing business needs to strive for to gain the profits and success they desire.
1) Sell an initial product. You need to create a great front-end offer that will attract the most new customers. You will use this product to get as many new customers who have never bought from you as possible. Then, after you have this first goal accomplished, you will be ready to implement the second goal.
2) Resell them with a related product or service. This is the goal you must attain to become rich. You keep selling them related products over and over again. This is how you can build a solid foundation of profits with your customer base while continuously trying to bring in new customers.
When you get these two steps to work together, your business is almost definitely going to be successful! Soon, the business will almost automatically fall into a cycle. Every month will see new income building because of the new customers, while your current customers just keep on buying your back-end products! It can eventually snowball!
Unfortunately, this important profit cycle is one that many businesses are missing out on. They spend too much time trying to get new customers on the front-end, and not enough time reselling those customers on the back-end. They never reach their financial goals because they are missing the back-end sales! Don't get caught in this business death-trap! Make sure you do all you can to make more money on the back-end from people who already purchased from you before.
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34
How To Instantly Make Up To Three Times More Money!
Successful direct-response marketers have figured out that their headline is responsible for up to 75% of the responses they receive. This means that you can make up to three times more money just by having a good headline, or a better headline than you are currently using!
This is good news for you because headlines are fast and easy to write! And, they are usually inexpensive to change in your sales letter!
To realize how powerful a headline must be, look at a daily newspaper. They compete with many other newspapers, so their headline must attract readers to their newspaper first!
The purpose of your headline is to pick out the people who are interested in your product or service. This is how you can attract the most qualified customers. It is like the billboard on the highway that tells people to get off now for a quality motel. If you are tired and it is late at night, you will consider stopping there.
Headlines are often done the wrong way, though. Many businesses try to use a headline to attract the large, mass audience. This is wrong. Although a headline should be used to attract a large number of prospects, it should be
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focused so that it only attracts qualified prospects. Your headline should be specific enough so that the reader can know what you are trying to tell them.
Go back to that billboard example. If you were driving down the highway and you ran across a billboard that read “Stop Here To Find Out Why You Should Stop Here!,” would you stop? Probably not. The same thing is true with your headlines! They must be specific enough to target your market!
Work on your headlines right now. Grab a scratch pad and start coming up with as many headlines as you can. Then, after you have written down as many as you could think of, start eliminating the really bad ones. Then, eliminate the kind of bad ones. Then, the kind of good ones. Then you will eventually eliminate all but the really hot ones! These are the ones you should test! You may find that you have written the perfect headline that will increase your profits by up to three times!
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Put Yourself In Your Prospects’ Shoes!
When you write your copy, always use the “They have a problem, you have the solution” approach. Why? Because you can make money from people’s problems!
Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.
Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you’re able to do this, the more you’re able to get in touch with their problems. Then you can offer your product or service as the solution. When you’ve successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you’re speaking their language.
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