First off, we’d like to offer our thanks to you for investing in this powerful new Ebook. Seeing its publication after so many years of research and testing is like sending a child into the world… a child that can show you how to succeed like never before!

Every century, millionaires and clever marketers uncover a handful of secrets to making real profits - time-tested, proven, but very jealously guarded. They help produce true wealth than can last for an entire lifetime.

Some of these millionaires have actually taken these secrets to their grave. Only a tiny handful have decided to pass these amazing true riches wealth secrets down. And now you can uncover the most important, most amazing profit secrets ever... with The Amazing Secret To Online Riches!

This E-book can potentially change your life. Forget trying to figure out everyone else’s vague information. Forget trying to figure out investing. Forget buying books and going to seminars. All you need to know is one amazing secret, and it can potentially change your entire life – guaranteed. And you’ll find it in this E-book!

The millionaires in this world that are getting rich on the Internet are no smarter than you are. Quit fooling yourself! Quit lying to yourself! These are average men and women who are staying home every single day. Many of them hardly know anything about computers. They have simply learned a few simple secrets.

They’ve learned a few amazing, yet simple, secrets for getting money from the millions upon millions of people that are connecting to the Internet. It’s can be as simple as knowing just one amazing secret, putting it into action, and watching the money flow in like a giant, raging river of cash!

Do you want to buy a car? A House? Want to go on a nice vacation? The proven, time-tested system to generate massive amounts of extra cash is right here waiting for you!

There is one proven effective way to immediately increase your profits. If you are not doing this simple thing, start doing it, and your profit will immediately increase. They could skyrocket!

What is this simple thing: Back-End Sales! That’s it! As simple as it may seem. Many businesses skip this important step. They always try to get new customers, and they do a good job at it. But they forget about the customers once they order.

It doesn’t matter what you are selling! You must come up with other related products and services to sell the people who initially buy from you. This simple step can increase your profits greatly.

You should always be on the lookout for related products that you can sell to your customers. Your business needs back-end profits in order to survive. There simply isn’t enough business on the front-end to justify not having other back-end products and services.

Remember this important point, and you will be ahead of a lot of others in the business who think they are doing well without a back-end product or service. Take some time right now to write down some ideas you may have for back-end sales to your customers!

The Internet auction explosion started with eBay, a site based in the San Francisco bay area. eBay = Electronic Bay. The concept was that this would be an electronic, virtual bay where people come in, drop things off, sell them, buy other things, then leave.

It was founded in 1995 by a gentleman named Peter Omajar. His girlfriend was a collector and seller of Pez dispensers - you know, the little candies in a shaft with a character’s head on top - and he figured he could start a site to help her with her Pez dispenser buying, selling, and trading.

eBay exploded into so much more . . . and as of this writing there are over 300 Internet auction houses alive and active on the Internet. In 1998 there were 80,000 people using these sites for buying and selling - at this time of this writing, it’s jumped to 2.4 million buyers and 6.5 million users! Currently, eBay is the largest consumer site on the Web!

In essence, it’s Marshall McClone’s global village in reality with the sales aspect, social aspect, and everything else about that, too. Last time we looked, which was a couple of days ago, there were over two million items for sale in 1,600 categories. That changes every week and sometimes every three days. You can put an item up for sale for 3 days, 5 days, or 7 day auctions. We are talking about e-Bay, specifically, just to grab the premier group and build the story around that. Every week that many turn over. Every day more than 250,000 new items are listed! Every minute 600 bids are made!

And the numbers are only going to go up. In fact, there’s an interesting phenomenon where some of the people who were in this thing really, really early as buyers are complaining because they can’t get quite the bargains that they used to get. So they are all selling now . . . and they’re really happy about that! Putting products up for auction on eBay is how to sell your products and services on the “World’s Largest Consumer Website” - before an audience of millions of people - for as little as 25 cents!

You could go to several publications. Some of them are doing well, but some of them are hurting. All of them are interested in propositions. You could say, “I’d like to sell addresses of Websites.”

You could make it a classified deal. Or you could make it a small display deal in your
publication. You can take a card deck idea and lap it over into magazines, by selling space within your display ad. Another super free advertising secret: get a FREE full page ad in a major magazine! Then use it to get cash customers to your website!

There are several companies! “Select,” in Florida, is one mail order advertising company that just buys space in hundreds of publications! Sometimes they have a third of a page, sometimes a full-page, sometimes it might only be a sixth of a page. They buy space in publications at very advantageous, low rates! What they do then is, take advertising for others. They have all the benefits of selling the ads without the hard work of publishing the magazines and doing all this.

We’re not trying to talk people into becoming publishers. We’re trying to give people innovative ideas where they can go into card decks or magazines with various ads! The purpose of it being: to get enough space that they can cover their costs and then perhaps take a nice big ad in that magazine themselves, absolutely FREE!

There is one easy way that you can always come up with ideas that can help make your ads more successful. Study the successful ads of your competitors! A lot of people think it is wrong to “borrow” a good idea from another company. But, ideas are ideas, and they can be used by anyone. You can’t copyright an idea!

By studying successful ad campaigns of other successful companies, you will learn how you can incorporate those ideas into your own ads! If you do this correctly, you can wind up bringing in several thousands of dollars in extra income for yourself! Always remember, the best ideas are those that have already been tested and proven profitable!

One of the biggest mistakes many newcomers in mail-order and direct-marketing make is not having a crystal clear idea of who their customer is. They’re under the false belief that almost anyone out there could be their customer.

Don’t allow yourself to fall into this train of thought. All direct-response and mail-order companies cater to a very specific type of person. Those marketers who have had the most success in the business know exactly who they’re trying to attract. They’re not trying to get everyone’s attention, just the attention of the best possible prospects.

Sometimes prospects have common denominators simply because of what they’ve bought in the past. For example, our products and services are designed and marketed specifically for the opportunity market.

Sex, creed, race, employment, age . . . none of these are really important in the opportunity market. We serve them all. The common denominator is what these people buy and have bought, not any of the things above.

Developing a strong knowledge of your market is a process. The more you do it, the more experience you have. The more you immerse yourself in it and commit yourself to it, the more you’ll learn.

And the more you learn, the better you will be at giving the customers and prospects what they want. And you’ll attract more of these people.

By having a real knowledge of what your product or service does for your specific market and being able to offer them the most of what they want, you can add a “power punch” to your headlines that will get your readers to do what you want them to do!

What’s the biggest benefit that prospects and customers will get if they accept your offer? What’s the biggest thing that the customers and prospects want?

For instance, if you were to have a product that was designed to relieve the pain and suffering of people with arthritis, your headline could be “End Your Pain NOW!”

A strong power punch like this headline will get more prospects to stop, read your sales message, and decide whether or not you have something that they really want and can use. It’s simple, but it requires much thought about the customers your product or service is designed for.

If you have marketed your advertising correctly, though, and have your arthritis remedy ad placed in a publication that is often read by many people suffering with arthritis pain, your power punch will be at its most effective — and most profitable.

Some people will say “Gee, I can’t publish an online newsletter. I’m no writer.” There’s so much information out there, you don’t have to be a writer. You can just get tidbits here, there, and everywhere and easily put together information on health, or home business, or any hobby, or anything that you’re doing.

Take action! There is a popular belief out there that if you could just get on the Internet, that’s good enough. But we think to really make money on the Internet, you do have to take action.

We would take action to try to get on the biggest and best sites, because they are the ones that can generate more revenue than fifty or a hundred small sites. With this techniques, you could make up to a million dollars with joint ventures and affiliate programs!

There are many little mail-order companies that don’t know what to do with their names and lists. They are in the business, making sales, filling orders, and building their list . . . but they don’t know what to do with it. This is how to make a fortune by targeting certain groups of people, namely the small mail-order companies!

You can often buy lists from these little companies and work out deals with them. They have the gold mine, but they don’t know how to mine it.

Then, you can turn around and rent them out on the market to make money. This is how to make a fortune by compiling mailing lists! Not many companies out there are doing this. It is a very unique way you can really cash in with mailing lists!

When you say “thank you” to your customers (and you should always thank customers for visiting your site), be sure to ask if they would mind if you continued to contact them, occasionally, with other offers or specials that they might be interested in. This can be extremely effective!

It is extremely important for you to ask permission to send them additional information and offers. Some people on the Internet have very strong feelings about unsolicited commercial e-mail.

The power of this “thank you” message is that you are never going to have anybody argue that your unsolicited e-mail thanking them for visiting your web site is of a commercial nature. It is just a thank you. (Who doesn’t like to receive a thank you letter?)

You’re also asking them to actively respond and send you an e-mail saying “Hey, I’d like to hear from you again if you have some specials.” Here’s the key: Only send information to those people who respond, because you don’t want to pester people who don’t want to hear from you.

This is an amazing (but simple) way to instantly get more customers to buy from you . . . And it all starts with a simple “thank you.” It’s how to practically hypnotize cash-paying customers to come back to your site - and give you more money! It’s HYPNOTIC MONEY POWER!

Try it. You’d be surprised how far a thank you can go. It could put tons more cash in your pocket! Just remember to ask whether or not they’d like to hear from you again. YES. It really is that easy.

We like to keep things simple because the simpler they are the more apt you are to put a little time into just giving them a try. We read some great ideas, and we see a lot of great ideas. We go to conferences. We read the books. We see a lot of very complex excellent ideas, but we know that very few people are going to go through the trouble to carry out the complex ones. The simpler they are, the more apt any one of us is to try them.

This is how simple it is - say thank you. If you want to make your website stand out, say thank you. Make your web site do something more than just sit there. Say thank you, and your website can almost just sit there. Just say thank you to every visitor that comes to that website.

To do that all you’ve got to do is make sure your website has some kind of a form. The way we design our packages, there’s always a collection form to collect mailing list information.

Put a form on your website. Say, “Hey I got some exciting, free information from my catalog,” or “I’m going to give you my

restaurant’s menu. First, could we please have a little information about you so that we can keep in touch with you?”

Ask the person for their e-mail address and ask them for permission to e-mail them now and then. Once you’ve got the e-mail address, just send them a thank you for visiting the website.

Why’s this so powerful? We were just looking at some recent surveys on the number of new domain names registered or the number of domain names actually registered. A domain name is a web address that you obtain for a website. This doesn’t count the number of websites, mind you, that are under a domain. There can be more than one website on a domain.

Just consider that domain names alone are websites. In July of 1998 there were thirty-six million domain names. In July of 1999, there were fifty-six million domain names. That means in one year there were another twenty million new domain names and more than that. Say two to three times that on average are the number of websites you’re competing with.

Roughly 90% of those websites don’t even bother to ask you for your e-mail address. They don’t even bother to ask you for any information. They just statically deliver information. Of that 10% that do bother to ask, 90% never send you anything in response.

So just think, by putting that e-mail form on your site that sends an e-mail to you when they respond and gives you a visitor’s e-mail address and permission to e-mail them, that alone makes you stand out above 90% of those millions and millions of other web pages. It makes you in the top 10%!

When you get one of those e-mails, just send a standard response saying thank you for visiting my website. You now stand head and shoulders above 90% of that remaining 10%. You’ve just knocked down the competition and the odds against you 200-fold or a thousand times, actually!

The other thing we would do is include a tag line on that e-mail that offers the person that you’re thanking a nice discount or a special offer on whatever you’re selling on your website. Something special, a free gift if they come back. A special discount because they bothered to give you their e-mail address. Also, of course, you’ll want to send additional e-mails down the road reminding them if they haven’t visited or reminding them of specials. The key is now you’ve collected their e-mail, now you’re creating a relationship.

There may be millions and millions of websites out there but there are very, very few of them generating a relationship. A relationship is the most powerful thing you can create between yourself and a customer to guarantee sales for years to come and a customer that

comes back to you even though there are millions of other pages they could be visiting.

It takes a little effort. You’ve got to set up an e-mail address. You got to have e-mail, but you don’t even need a computer to do that and we stress this all the time. You can go to several places. There’s a company called Hotmail.com, www.hotmail.com. There’s a company called Juno.com, www.juno.com. You can reach these two places with any computer that runs a web browser that’s connected to the Internet and fill out and set up an e-mail account of your own or multiple e-mail accounts if you want to.

What this does is it enables you to go to your local library. You can tell the librarian there that you need help getting on the Internet and “Show me Hotmail. Help me set up a Hotmail account.” You can go to the library twice or three times a week to see who’s visited your website and send out an e-mail. Have that be the e-mail address where the form is sent to, and you just reply saying, “Thank you for visiting my website.” You could have a friend do it.

We have always said that every neighborhood has at least, probably, ten high school aged kids within a few block area radius of you that’s got their own personal computer and Internet connection. They would be happy for ten to twenty bucks a week to collect and send e-mails for you. It’s that simple.

We have a friend and business associate who started working with computers in the very early 80's. As a journalist at that time he was writing news stories about computers. When he first started in 1983, he connected a modem to his computer, dialed in, and got data delivered to my computer via that modem.

He immediately discovered the world of the BBS’s - the Bulletin Board Systems - which were independent systems operated out of homes, and often as a hobby that was rapidly growing into an industry . . . an industry that was making people money operating small businesses, delivering information and news, and handling some product sales and information.

As soon as he discovered this whole network of BBS’s that were blanketing the country, he immediately saw that this was a marketing method for the future and immediately started making his own living syndicating news and information and selling it to these operators in a weekly news magazine. He provided them with unique content that would bring callers back and make people want to subscribe and attract more users.

He made it his specialty to market this program and instantly started helping other people market their software and programs on the BBS’s. This is the secret of how one man was making money online 10 years before the Internet!

For a time he even published a large trade journal for BBS operators as the BBS’s grew into an industry that was generating profits for people. Naturally, the Internet came along and literally swept the BBS industry clean.

At one time there were almost 100,000 bulletin boards operating across the country. It’s now diminished to probably less than 5,000. Most of those BBS’s, by the way, are operating as gateways to the Internet for their callers. The Internet has had a major impact on the industry.

Our friend promptly shifted his focus a bit and started helping his clients learn how to make money on the Internet. For example, many of the profitable techniques of the BBS’s turned out to also be very profitable when used over the Internet.

The Internet eliminates many of the boundaries that were weaknesses the BBS’s, so the Internet literally has all of the advantages of the BBS’s and none of the negative angles the BBS’s suffered from. There’s no long distance clock ticking, running

up a meter when a customer calls in. It’s almost always a flat rate fee. You have instant e-mail to anyone in the world. The impact of the Internet on our society has not even begun to be felt!

A good example of this is a recent Shell Oil Company Poll of people and how they feel about the last year of the millennium and the beginning of the new one. The poll asked people what they felt was the one technological development that had the most impact in our last century.

Nearly twice as many people answered “the computer”- and thus the Internet - as those who listed the automobile!

If you think about the impact the automobile had on society, it’s easy to see where people are going with this. What we found interesting about this is that both of these inventions involve mobility. The automobile took people to products and services more frequently. It increased the economic well-being and the ability of the consumer to actually buy more and do more.

Just think of the opportunities that the automobile opened up! The Internet’s power lies in its ability to bring the world of opportunities, services, and goods to the home without any need to fire up the automobile and head out traveling - it’s all done in the comfort of home! The impact is tremendous!

And what better place to be marketing your products and services than on the Internet? According to the poll, the Internet even overshadowed television!

What does the Internet hold in store for the future? What are we going to see in the next two years on the Internet? It’s potential is so high, it’s totally unpredictable. That’s why it’s so important for you to be there with a website generating your own information, services, and sales, and products.

The numbers of people going online are exploding...and the amount of commerce that’s going to be happening is just unbelievable!

It seems like a lot of people just don’t know where to start. They get all of these good ideas, they have a macro outlook of the whole situation, they’re very excited and pumped up, but they just don’t know where to start. We would just say to those people that we’ve been there too, and you have to start somewhere.

Start small. If you just take 15 minutes every day to do something, at the end of a week - at the end of a month - at the end of a year you will have done so much it will just amaze you.

When you look at the whole picture it might look overwhelming, but you just have to start somewhere. Take one little idea and proceed with it and then tomorrow do something else or continue with the first idea if it takes more time, but just get started. This is how to Overcome Indecision So You Can Get to Work - And Start On Your Path to Success IMMEDIATELY!

Unique Selling Propositions (U.S.P.) are how to “kill” your competitors in the marketplace!

There isn’t anything unique that sets aside most companies. There’s nothing that separates them from every other company in their marketplace except for perhaps the company name.

Find out what your customers really want. Find out why your customers really buy. Find out what they aren’t getting right now. Make that your U.S.P. Make it known to your market. If the U.S.P. is beneficial enough to the customers and prospects, you can set yourself aside from all of the other businesses in your market and make more profits than ever before.

Developing a good U.S.P. is how to carve a very profitable niche out of your market. It’s how to attract customers away from your competition.

A U.S.P. that separates you from every other business is going to attract the attention of your market. It will attract prospects and customers away from the other, carbon-copy businesses out there because you will have more to offer than everyone else does.

You have to think of reasons people should do business with you. It’s not good enough to say, “We have the best products and services guaranteed!” Almost every business goes through this rhetoric, and it’s too commonplace. You have to come up with something bigger, rarer, and more to the benefit of the prospects and customers.

Give them something unique. The closer it is hinged onto things that really bother the prospects and customers the better!

In order for sales copy to really sell your product and sell it well, it has to convince the prospects that read it that the offer is sincere, what they want, a real opportunity instead of some company trying to get rich selling them things.

This is where the challenge lies - in the matter of trust. If your market doesn’t trust you, they’re not going to buy from you, and you will stand no chance of success until you learn this.

There are many marketers out there fighting with this beast of a concept right now, trying to find some way to persuade people to buy what they have to offer.

One of the biggest problems in the market is the fact that people are very skeptical. When they get a sales letter in the mail, they know it wasn’t written for them to make them a special offer - they know it was written to be sent to thousands or even millions of people to try and get them all to buy something and make the company money.

People don’t want to be used to make other people rich, and so if that perception is

not changed by the sales copy they’re confronted with, they’re simply not going to buy what’s being offered. They’ll probably never even read all the way through the copy before it’ll be in the trash and they’ll be going about other business, the offer totally forgotten in a space of three seconds.

By far, the most CONVINCING, most ABSORBING, and most POWERFUL sales copy you could ever use is . . .

. . . Copy that reads like a one-on-one conversation meant specifically for that prospect!

These days, people know that a sales message isn’t specially written for them - they know that it’s going to many, many people. Therefore, our job as marketers is to create an illusive sense that we’re truly communicating one-on-one with them.

How can we pull this off?

First of all, personalization is important. Make sure that prospect’s name appears in the copy . . . “Dear John Doe,” etc. Refer to the prospect by their name.

Second of all, write the copy as if it’s a verbal conversation you’re having with that prospect. Let your personality show in what you write. Don’t be all business - be yourself! Make it read like you DID type that letter for one friend of yours!

By doing so, you’ll build a lot of credibility with your prospect. They know when they’re reading pure sales copy, and when they’re reading something a person typed with some sort of feeling. They will feel as if they are being addressed one-on-one with that letter, and by allowing your personality to shine through your copy, they will begin to feel as if they know you, as if you really are a real person . . . this will equal credibility and trust with those prospects, and they will want to buy from you!

If prospects feel they have a connection with you and believe that your offer is true, in many cases they’re going to take that extra step and go ahead and purchase your product.

Now we’re going to discuss what we believe is one of the last chances for the little guy to get rich.

Recently The Wall Street Journal ran a story called “Yard Sales in Cyber Space” and we bought copies of it. You can buy reprints from the Journal, and they’ll sell them to you. I sent all of my friends and associates copies, then we bought reprints and gave it out to many customers. It is a great story and it really got our minds turning on what the average person could do just to get started.

Just getting started and getting something out there can sometimes lead to thousands of dollars you didn’t expect. And it wouldn’t have happened if you hadn’t taken that first step, even if it wasn’t your best effort, or something you think would have gone far, or you hadn’t done anything with it in a month or two. At least you got started with it. You are league and leagues ahead of the people who didn’t do it.

Here’s an idea that’s a little bit different . . . it can help you bring in a lot more sales for your full product and bring people to your website. We have seen this done successfully on several of the Internet Auction sites that we have visited - and it’s how you can use Internet auctions to get people to pay to receive your sales material!

You can use the auction to bring people to your website in order to tell them more about your product - and sell them! If you are selling a high priced product, you might not have the space or want the space to have people read through a long, lengthy sales letter on an auction site.

You can put up a report, for example, that you are selling for maybe just one penny, fifty cents, or one dollar (depending on what it is).You can actually sell that through what we call the Dutch Auction, which is when you have more than one item for sale. That report can then get people to your web site or it can

actually sell a product if you are wanting to do it that way.

(Actually, you can have any number of items on the Internet auction block, but you wouldn’t want to go too high.)

Say you put up that you have fifty of these reports for sale for $1.00, and people bid on them. Then you can deliver it to them electronically! If you have e-mail, you can e- mail the report to them. That report can lead people to your web site or it can lead people directly to a product.

Another take on this, using the same concept, is you can actually sell the report very cheaply just as a vehicle to have that advertising on the auction site. Then go within your listing and put up a link that says, “Click here for more information or to get this report right away!” When people click on the link, it can lead people to your web site.

The reason you would want to do this is, especially if you are selling a high priced product, is because you may not have the space to put a lot of information on the auction site. By doing this, you can lead people to your web site where you can go through a more thorough explanation, and attempt a more thorough job of selling your product to them . . . and that can get more people to go ahead and respond!

If you are selling the product for fifty cents or one dollar and you do have a lot of people buying it, the only hassle you are going to have is that people will be sending you cash, checks, money orders, and if you take credit cards they will be wanting it billed to their credit card for that small fee. We presume (we have never done this ourselves) that one way you can get around that is, if you are selling it for a penny, tell people that you are waiving that penny charge once people say they have won the auction. That way you don’t have to handle the hassle of getting hundreds of pennies in the mail or hundreds of dollars in the mail. Still, that could be nice to get!

This is just something you can do to help sell the higher priced products that you might be offering. Bring people to your web site using the Internet Auctions to sell those higher priced packages. When people pay to receive your materials - they’re more likely to buy your product! If they’re really interested enough to send a little money for information on it, they are very interested . . . and they’re great prospects!

Here’s a rare and unusual source that can be worth one million in free advertising for your web site. You’re probably asking yourself, “What could this rare and unusual source be?” Well, it is the SRDS directory!

SRDS stands for Standard Rate & Data Services. These are a group of directories that include thousands and thousands of consumer magazines and business magazines.

You may be asking how this is going to give you a million dollars of free advertising for your web site. Well, here’s how it works. They have a huge directory that is only for consumer magazines - Reader’s Digest, Time Magazine, Newsweek, etc. They have over 3,000 consumer magazines in that one directory.

Now in their Business Directory - covering everything from hog farmers to people in telemarketing and everyone in between and alongside - they have over 9,600 business magazines listed in that directory. And every single one of these thousands and thousands of magazines constantly have deadlines.

Some of them have monthly deadlines, some of them even have weekly deadlines and they have to fill up the pages with content.

Now the people who use these directories mainly use them to place paid advertising. A lot of companies will pick up these directories and decide they need to be in 100 different magazines. If you go into these directories you can actually get the pricing information on what a full page ad would cost, as well as a classified ad, a double page spread, and all the different advertising rates. However, you don’t want to pay for advertising.

You want to use these directories to get free advertising!

Remember, a few paragraphs ago we stated that these magazines are forced to fill up their pages with important content every single month, or in some cases every single week. Information about your web site, even a press release, is content. And you can send press releases and information about your web site to hundreds, and in some cases thousands, of different magazines that will get this information and say, “We’ve got some more content for the magazine we don’t have to write ourselves,” and they’ll include it in their magazine absolutely free of charge.

That’s how a lot of people make their living. One great expert at this method, Paul Hartunian, does this year after year after year.

He writes a very simple press release for a product that he sells and he sends it out to a list of magazines that might be interested in including him and his product in their pages. Instantly, within a couple week’s time, he does hundreds and hundreds of interviews for these magazines. And many of these magazines pick up information on his product and advertise it for him absolutely free.

The only two things that he needed were 1) a press release, and 2) a listing of magazines to send the press release to.

That’s why the SRDS directories are so important! Not only does it give the advertising information, but it also gives the contact information for the editor. So if you have a press release written, and you have a hot product that you think these magazines would be interested in, you go to the SRDS directories and you go to the contact information so you know exactly who to send your press release to and where to send it to them at.

It also includes fax numbers, phone numbers, and email addresses, so if you don’t want to send it but would rather fax 200 press releases in an afternoon, or if you want to email 2,000 in a couple of minutes, you can certainly do that using those addresses.

You might want to go check out the SRDS site, because they’ve got a lot of great information. They’re always updating their

directories. You can see them on the Internet by going to http://www.srds.com/.

They’ve also got a great CD-Rom. The best thing about technology is that it is making this type of free advertising a lot simpler to take advantage of. Back in the old days (a couple of years ago), you would have to go through the print directories.

If you’ve ever seen the SRDS directories, they are huge volumes – we’re talking hundreds and hundreds of pages – very thick. But now the very same information that is on these print directories is on a CD-Rom. SRDS has a media planning system on a CD- Rom that lets you instantly research over 9,000 magazine titles right at your computer. So instantly you can research magazines that might be interested in giving you free advertising for your web site without having to do all the searching through the print directories!

One of the challenges with using these directories is that the cost is quite high. If you go to their web site to do a little bit of research, you’re going to find that their consumer directory and their business magazine directory are separate. Each one of them costs right about $600.00 per year, and you get a different issue every single month for a full year. But that’s $600.00 a year ...

... But you can actually get access to them absolutely free!

Why? Because, in many large cities in the large libraries, they will actually keep up-to- date copies on file. So you might be able to go to your largest library in your local area and find them in the reference section, and then you can go ahead, copy some information out of there that you need, get some contact information, and start getting some free information for your web site.

By simply using this method, you can get the information absolutely free - just by getting a library card at a local library that carries these directories! Or, if you do want to invest in it, you might be able to make more than $600.00 advertising your web site free of charge. You might make $6,000, $60,000, or 6 million so it might be a good investment for you over time.

Again, we encourage you to go to their web site at www.srds.com. Check out their directories. They have sample listings on their site, so if you want a little bit more in-depth information about what the listings look like in the directories, you can actually go to the site. They have sample listings right there so you can get a little bit better idea what type of contact information they have, and go from there.

You need these 3 elements:

1. Forward motion
2. A defined goal
3. The right application

Now add a fourth element, persistence, and you’ve got a winning combination that can make you millions and millions of dollars! If you will just do these things you can raise yourself up from a failure to a huge success!

Persistence is the embodiment of desire, self-reliance, organized planning, courage, will power, cooperation, dedication, and habit. You can teach yourself to be persistent.

Maybe you have been a quitter in the past. You may have left a trail of half-finished projects behind you. Do not worry about it now. Many of us have been “in the same boat.” Remember, it is what you do about it now that counts. So, what are YOU going to do?

If you refuse to be beat and continue to keep moving forward in the right direction with the right application, nothing is going to beat you. You will be successful. This is how to attract good luck to you like steel is attracted to a magnet!

Luck is when opportunity meets preparation. You prepare yourself by doing the three things mentioned above. Refuse to quit! Keep going!

Banner ads - a banner is just a link to your Website that takes people to a Web address. The only difference is, it’s like a little graphic picture that advertises your Website. 70% of your website sales can come from this single source! Will you use it?

It has your logo in it and a brief message like, “Make More Money at Home!” and your logo, click here for free details on the Y2K problem or whatever free report you’ve got . . . whatever.

You can create these or you can, very inexpensively, have someone do them for you. For example, you can create one for say $50, by a graphic designer. They’re a very small, tiny graphic that you then just attach to your e-mail that you send to someone saying, “Hey, would you like to display my banner ad?” In return, they provide you with a graphic and their Web address and you can place these on your Website. In return you get FREE advertising on dozens and dozens of Websites that have a lot of traffic.

This is a tradition among many Website owners. You’ll get some guys that say no, but it’s well worth asking! It’s just a matter of spending a little time while you’re browsing the Web on your computer. You find a Site that’s interesting to you - you know it is to others - trade a link to it!

In your copy you have to have a few details about your product or service, but many people make the mistake of putting too much of this information in their sales copy. Remember, people like to have information on what you have to offer, but that isn’t why people buy your product.

Self interest is the key. You have to focus on the self interest of the prospect. What do they want? What do you have to offer them? What are the biggest, most powerful benefits your product has to offer?

Your copy should be focused towards them, not you! You can make two times more money by doing one thing with your sales letters, and that thing is focus on what the customers and prospects want, not what you want!

Many companies start out focusing more on information than they should, but when they learn about what really counts the most - the benefits that the product or service can really offer - they end up making two times more money - or more - than they had before! The same could happen for you!

We recently saw articles in both the Wall Street Journal and USA Today stating that they have yet to have one credit card number stolen from the Internet when people buy online. This is a powerful thing to point out to prospects and customers!

That’s one of the biggest reasons people don’t buy online . . . they’re afraid people are going to steal their credit card numbers and wreak havoc on their account and their credit.

The truth is, so far there hasn’t been one reported case where someone’s been able to get into a commercial website and steal someone’s credit card number. It hasn’t evolved as a problem, unlike what the press and paranoid people like to carry on about.

This is the safety factor! Here’s how to use it to make your customers feel secure about spending money with YOU!

If your clients, customers, and prospects decide to bring this “problem” up in their communications to you, you need to educate them on the facts!

Tell them about the incredibly sophisticated software and the incredible amount of knowledge of the inner workings of computers and networks and the Internet itself to even be able to lift a credit card number from an unsecured site, let alone a secured one!

On the other hand, look at how many millions of people call the 800 numbers on television all day long and happily dictate their credit card number and its expiration date to a total stranger on the other end of the line . . . a person who has everything they need to steal your credit card number . . . a pencil and a pad of paper . . .

There have been several scandals over the last few years involving restaurants throwing the credit card slips in the garbage . . . where unscrupulous people found them and set out spending . . .

In fact, if there were actual records drawn up as to where the most credit card theft or fraud occurs, Internet credit card theft wouldn’t even be on the list!

We knew a man who collected books signed by their authors - like a copy of The Shining signed by Stephen King himself, for example.

Unfortunately, he lived in a very small area and he didn’t like to travel, so he wouldn’t travel to New York or other big, intimidating cities and such where these authors would do book signings. He still wanted to collect author-signed books, though.

And so he came up with an idea - he would actually send the book itself to the author with a request that it please be signed and sent back to him, and he would include a self-addressed stamped envelope in the package so that it could be sent back.

Just by using this technique, from his very small town he was able to assemble a huge collection of autographed books!

This is how you could quickly get autographed items that you could turn around and sell for hundreds - or even thousands - of dollars on eBay!

If you could locate early editions of an author’s work - 1st, 2nd, or 3rd edition, perhaps - send them out to the author with a request to have it autographed and a self-addressed stamped envelope, get it sent back to you, sell it on eBay and you could make big bucks!

Authors have fans, just like any other celebrities. Why do Stephen King’s books instantly enter the #1 spot the moment they’re released and no one has really had a chance to read it yet to say whether it’s good or not? Because he has a MASSIVE FOLLOWING that buys his work as soon as it’s released!

Once again, it comes down to collectors and fans - by auctioning that book off on eBay, you’re giving yourself a chance to make terrific money - probably much more than the book itself cost you! The fans will pay seemingly outrageous prices for such an item . . . and you could be the one they give that money to!

An author’s autograph on his or her book doesn’t necessarily have to be done to early editions - it’s simply worth more money if it is. You could get an autograph on a recent paperback version of an author’s novel and still increase the book’s value tremendously!

There are a lot of authors out there that really enjoy signing books for their fans. They enjoy the attention, and they’re happy to know someone read and enjoyed their work. Not all authors either have the time or take the time to sign books, but there are many who do . . .

When people don’t buy from you, it’s for one of three reasons:

1. They don’t want what you have to offer.

2. They can’t afford what you offer.

3. They do not believe what you say in your ads.

As long as people believe you, want what you have, and have the money, they will buy from you. Believability is an important thing that must be seriously dealt with in the creation of every advertisement. This is how B-E-L-I-E-V-A-B-I-L-I-T-Y can make you thousands and thousands of dollars.

Most readers look for facts and information that will fulfill their own self-interest.

Remember those five magic words that prospects and customers are thinking when they read your ad: “WHAT’S IN IT FOR ME?” That’s the only thing people really care about. The ad has to be totally centered around the idea of giving them something they really want. The more that you’re able to do that, your ad will be stronger and more believable.

In the good markets where people have insatiable desires for certain products and services and habitually buy them, there is a lot of competition and everyone is making promises. The better the market, the more promises you will find. Everyone is trying to outdo each other. In these markets you have to be even better honed. You have to give them more.

Catering to the self-interest of the prospects and customers is the key. The more you’re able to make them believe you, the more money you can potentially make. And, if you hit the right headline, you can make millions!

Stay involved with your customers. Talk with them on the telephone. Get to know them.

One of the things we like to do is hold seminars. Yes, it is a nice profit source, but it also serves another important purpose: it allows us to stay in touch with our customers, to spend some quality time with them face to face. We talk with them and discuss their wants and needs.

We recommend that you deal with your customers personally at some level. It sounds so easy, but dealing on a personal level with your customers is how to “zero in” on the exact needs of your prospects and customers - and make HUGE WADS OF CASH!

Also, stay focused on how important those people are. Show pride in the fact that there are customers. Build a bond with them. Take good care of your customers, because they’re the ones who will take good care of you. This is how “focusing” can make you thousands of dollars.

If you focus on your customers and know exactly what they want, you stand high chances of making bigger money.

Tests have shown that the difference between one headline and another headline is as high as 19 times more response for one as opposed to the other.

This clearly shows the opportunity available to those who can really create good headlines. 19 times more response is equal to 19 times more profit. That’s 19 times more business that was gained just through trying a different headline!

By testing different headlines, you will find the headlines that work the best for you. Come up with different ideas for headlines. Come up with different ways to present your offers. Keep trying to make your headlines clearer and more compelling!

Why does a news release make money? A news release is nothing more than just a write-up of your product or service with a picture, preferably, if it is a product. It is very similar to a sales letter. Its purpose is to show the editor of the publication all of the things that your product or service can do for their readers.

Editors are always looking for something that is of interest to their readers. That’s why they will give you this free publicity. The magazine’s life or death depends on whether or not they can find material that will interest their readers.

If you have a product or service that really would be of interest to the magazine’s readers, you are actually doing the editor a big favor. Why will hundreds of magazines and newspapers give you THOUSANDS OF DOLLARS WORTH OF TOTALLY FREE ADVERTISING? Read the first sentence of this paragraph again C THAT’S THE ANSWER!

Whether the medium is a publication, radio show, or TV talk show, the same principle applies. The people in charge are looking for things that interest those who read, listen to, or

watch the media they produce. If you show them how your product or service will interest and help the people who are in their market, they will be much more open to giving you an endorsement or write-up. It is a win-win situation.

Your news release must be interesting and have news value. It must somehow be perceived as being useful and benefiting to the readers. That means presenting all of the factual benefits and advantages that your product has to offer.

Before you can begin to write a news release with the skill of a seasoned newspaper reporter, you will have to learn the differences in approach and style that differentiate ads from news releases.

The secret to getting free publicity is to make it as easy as possible for the editor so they don’t have to work on it much - if any - themselves. Do the ad writing for them. Give them all the ideas of what to write about.

People are busy. People are lazy. If you have already come up with some great advertising ideas to sell your product or service, give the editor the ideas.

All of the concepts of free publicity are currently being used right now. There are large, multi-million dollar advertising agencies and publicity agents that specialize in using these concepts. Every time you open a magazine and see write-ups about some company’s product or service, that means someone sent that publication a news release.

One of the best ways to bring traffic to your site is passively, where you don’t have to do anything to get it. The traffic just comes automatically. We just recently talked about link lists and how by putting one on your web site someone else might actually give you a link on their web site.

There are lots of ways you can actually passively bring traffic to your web site. What we’re going to cover is how to set up your own affiliate program to do this. It’s how to get thousands and thousands of other people to actually drive traffic to your web site for you! The best model that we can think of is a company, actually very well known today, that started out of the owner’s garage. His name was Jeff Bezos, and he had an idea to sell books on the Internet. Now, of course, his web site amazon.com is one of the biggest book sellers in the world, and the biggest book seller on the Internet.

It started in his garage with just an idea and he turned it in to millions and millions of dollars. And we believe currently he has somewhere around 400,000 affiliate sites.

All an affiliate is is a web site that links back to your web site and drives traffic your way. With the Amazon model, which is a good one to use just to show you how it all works, Amazon has about 400,000 web sites. You have probably seen them if you have been on the Internet. They have amazon.com banners or sometimes you can even search for different books right through another web site.

Then it brings you back to amazon.com and they’ll pay you a fee - a percentage of the sale on all the books sold through you. So if you’re sending lots of traffic to their site, they pay you a handsome commission every month. That’s just one way you can do it. There are lots of ways to set up an affiliate program. In fact, on a friend’s web site recently, he set up an affiliate program that was very simple, and through that affiliate program he sold thousands and thousands of dollars worth of product - and the traffic all came from other people’s web sites!

All you have to do is go out there and find people to do it. Amazon is one of the best examples. All you have to do when you decide you want an affiliate program and you’re ready to set it up is put a link on your web site that says “Become an affiliate.” There is software out there now that you can use. You can just download right to your web site or to your server, and it’ll do everything for you. Just look for affiliate programs, and you can find the software that

will do it automatically. It is very easy to set up - in fact, it is run automatically. There are some different options you have. If you are looking for an affiliate program and you want to find one that you can use, the best way to do it is to go to other web sites that you see that have affiliate programs and look at their program. Find out what software they are using. Chances are, they are using software that wasn’t created specifically for their company, although some of them may have that.

On the bottom of their affiliate page somewhere it might have a link that says “This affiliate software is ...” and you can just click on that and it will take you to another web site. Then you too can buy that software that will set up automatically on your web server and track for you. The great thing about an affiliate program is that, if you have the right software, it is totally automated. You can actually put a link on your web site that says “Become an affiliate.” Interested websurfers visiting your site click that, it pulls up a registration form, they register, they tell you all about who they are, their web site, what kind of products they have.

You can customize the form however you want to, to make it work for your situation. It gets all their information, registers them as an affiliate, and enters them in your data base. Then it gives them the code, stating “Here, put this coding on your web site. This will track

your sales back to us, and it will bring people to our site, and you will get paid a commission.” Some of the more advanced software even will actually track commissions for you automatically. Then it will just print out a report telling you how much you need to pay this person, this person, and this person. There are lots of different options there for the software. The key thing to remember is that affiliate programs are easy to set up, and they can bring traffic to your web site passively, without you have to do a single thing for them. If you want to be a little less elaborate, and you want to just set up some kind of referral program without using the software that you need to set up, you can also do it very easily by just simply having a form that people fill out on your web site. That when they buy, it asks them where they came from.

You can tell people that they can put a link on your web site. There is a way to do it, and this is the way our friend actually did it when he was getting started because he didn’t know that much about the affiliate software that was out there. Whatever software you used to create your web site actually can give you a form that’s created for your web site. Your host can give you a form that actually puts hidden text in the form, so that when it’s filled out and submitted, it actually tells you without them seeing it, where they came from. You can pay that way, too. There are lots of different ways to do it. We really don’t recommend that method anymore, because there is so much software out there that you can get that does it for you automatically, that sets it up, that tracks it all, so that you don’t have to.

The key thing is to go out there and search for some software. If you were selling a product on your web site, which hopefully you are or you wouldn’t be reading this article, you need to get an affiliate program. It’s the easiest way to have other people drive sales to your site for you without you having to do the work.

This Free eBook Made Available To You By:

Matthew Cherpak
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