Internet
Wealth 101

Table of Contents

Introduction .................................................................................................................................... 1

Use Risk-Reversal To Give Your Ads The Credibility To Succeed! .................................................. 2

Staying In Touch With Your Customers' Wants And Needs Is How To Make Sure All Of Your Future Product Ideas Are Great! ................................................................................................................ 3

A Headline Secret Of The World’s Richest Marketers! Do This To Increase Your
Response Instantly! ......................................................................................................................... 4

People Will Still Pay You For The Info They Want - Even If It Can Be Found Online For
FREE! .............................................................................................................................................. 5

Don’t Hunt For Ideas - Let THEM Find You! ..................................................................................... 6

Stay Positive! ................................................................................................................................. 7

How Using Classified Ads Can Actually Make You More MONEY Than Using Big Space
Ads! ................................................................................................................................................ 8

Why Many Businesses Fail Every Year ........................................................................................... 9

Turn Tiny Postcards - INTO HUGE PROFITS! How To Use Dirt-Cheap Postcards To Instantly Drive Thousands Of People To Your Web Site! ...................................................................................... 10

The Magic Of Making Huge Amounts Of Money Is Simple! ............................................................ 11

How To Fill Your Bank Account With Piles Of Cash, Even If You Never Sell A Single Thing On Internet Auctions! .......................................................................................................................... 12

A Shocking Content Breakthrough That Can Suck Up Cash Like A Turbo Charged Industrial Vacuum! ........................................................................................................................................ 13

How To Turn Something No One Seems To Want Into A HUGE MONEYMAKER! ........................... 14

How To Sell Your Products And Services On The “World’s Largest Consumer Website” - Before An Audience Of Millions Of People – For As Little As 25 Cents! ......................................................... 15

Build Your Website Empire - And Control All The Cash That Comes To You With This Simple Method! ......................................................................................................................................... 16

The Seven Questions You Must Answer In Every Ad You Create In Order To Make The Most Money Possible! ........................................................................................................................................ 17

How To Thrive In Your Internet Business By Focusing On The Eight Basic Missions Of A
Business! ....................................................................................................................................... 18

Answer These Six Questions And Use The Information You Get By Answering Them To Be On Your Way To Becoming A Millionaire! ................................................................................................... 19

How To Actually GET PAID To List Other People’s Products On Internet Auctions – Even If The Products Don’t Sell! This Is Amazing! ............................................................................................ 20

People Want To Be Able To Advance Socially. Create A Product That Shows Them How To
And Reap The Rewards! ................................................................................................................ 21

How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your
Products! ....................................................................................................................................... 22

The Secret Of How One Man Was Making Money Online 10 Years Before The Internet! ............... 23

How To Run Your Ad For Dirt-Cheap Prices – And Make A Small Fortune! ................................... 24

See Your Ads As Jigsaw Puzzles - Then, Put The Best Pieces Together To Create The Best
Ad Possible! ................................................................................................................................... 25

1

Introduction

Internet Wealth 101

First off, we’d like to thank you for purchasing this Ebook. Thank you… and congratulations on taking a positive step toward a future of money and satisfaction!

When it comes to Internet marketing, many people are confused and frustrated. There is so much hype out there... so much confusion... so many conflicting ideas. You don’t know who to listen to. You don’t know what’s true and what’s not true. After a while you just become so frustrated that you say, “I can’t take it anymore! I am through!”

Well, don’t give up, my friend. The answer is just right around the corner. It is right here in Internet Wealth 101. We make getting rich on the Internet as easy as coloring in a color book!

Other programs may promise to tell you the basics. They may tell you that they can teach you the secrets to getting started from scratch and making a six-figure income on the Internet. But what they won’t tell you is that many of these Internet millionaires want to confuse you.

That’s right! They want to kill off their competition early, so they fill up their courses with a lot of gobbledygook and techno-babble - difficult things that you’ll never understand - to simply confuse you so they can run you off the road and never have to worry about you being any of their competition.

This program blows them out of the water, because inside in this Ebook we reveal in detail the basics to generating profits. Believe me, it is simple! Don’t listen to those Internet millionaires that tell you it takes lots of years, time, and effort, as well as programming knowledge and experience to make money on the Internet. They are lying to you! That’s because they don’t want to have to worry about you driving up behind them on the road to riches and passing them. They want to keep you stupid!

Now we’re going to show you the very simple, basic secrets they’re using to make riches. Believe me, you will be totally shocked, because they are so simple and so easy. You can actually put them into action within the next 2, 5, or even seven days or less and potentially start making money instantly!

It’s all here in Internet Wealth 101. It could all be yours thanks to the information we’ve painstakingly researched and compiled in this extraordinary Ebook… so don’t wait any longer! Turn to page 1 and get started down the road to a potential fortune today!

2

Use Risk-Reversal To Give Your Ads The Credibility To Succeed!

Confidence builders are how to give people the confidence they need to do business with you. They are all of the things you can do to make people feel good about what you’re doing.

People want to know why they should do business with you. They want to know what advantages you offer that others don’t. They want to know that they aren’t losing anything by accepting your offer. Once again, it’s giving people what they want, and they want risk-reversal.

Risk reversal plays a very important part in giving your advertising credibility. It shows the prospect that, if they don’t like what they’ve bought from you, they are not going to end up losing anything. It takes the risk off of their shoulders and puts it on yours. Risk-reversal is a key item you should use to give your ads credibility.

This is an easy way to give people a reason to send you their money as soon as possible! Don’t let them procrastinate! Give them a reason! You have to use words and phrases that convince people to DO IT NOW ... NOT WAIT!

3

Staying In Touch With Your Customers’ Wants And Needs Is How To Make Sure All Of Your Future Product Ideas Are Great!

Here is one way you can make sure you never fail to make the most profit! Stay in tune with your customers. Give them what they want.

Remember that the products you may feel strongest about may not be the products that the market will feel strongly about.

For example, we have a business opportunity for sale that we honestly feel is one of the most outstanding business opportunities on the market right now. It’s an excellent combination of products and services that people use to start their own business. It’s an excellent program.

Unfortunately, we have had a very difficult time selling it. Why? No matter how good it is, there are things in it that people don’t want. Consequently, people don’t want to do it. It’s not attractive enough for them.

Some of the other business opportunities we sell aren’t nearly as good as this particular program, but they are much more popular.

Too many times businesspeople end up beating themselves up by trying to force their favored products and services down the throats of the prospects and customers. They might feel strongly about them, they might know in their hearts that they are the best, but if the customers don’t share in that feeling, they are not going to buy it.

It’s really not important what you think. What matters is what your customers think. You are in business to serve them and give them what they want and need. Remember, the market is in charge. The customers are the boss. Good marketing and good business is a matter of serving them.

If you decide to add incompatible new products, do so under a different business name, and use a different marketing vehicle.

Lead generation is all the things you have to do to find customers. First of all, you have to know where they are. Second, you have to work with that specific niche group. And third, you have to know what that niche group wants and how to give it to them.

Your most successful competitors, whether they’ve done it on purpose or by accident, have gone through those steps. They’ve found out how to give the market they serve what it really, really wants.

Stay in touch with your customers. Get close to your customers. If you do, you will find out what your competition is doing that the market likes and accepts.

4

A Headline Secret Of The World’s Richest Marketers! Do This To Increase Your Response Instantly!

One very successful technique you can use to increase your response immediately is put your sales letter headline in quotes! This is a headline secret of the world’s richest marketers!

After years of extensive testing of all sorts of variables that can be used to make headlines more effective, marketers found that putting a headline in quotes does increase response substantially.

Why? Prospects will look at the quotes, and they will think that someone stated the headline at some point. This can be more believable, and therefore they’ll be more open to buying what you offer!

This sounds strange, we know. After all, no credit for anyone saying it is put after the headline like this, but it doesn’t matter . . . it’s as if people trust something that might be spoken word over a typed message.

Whatever the logic behind it, it certainly doesn’t stop you from using it . . . and enjoying the money it could bring you!

5

People Will STILL Pay You For The Info They Want - Even If It Can Be Found Online For FREE!

First of all, most people are lazy. Gathering information - even free information - is work. It takes time and effort. Most of us don’t have the time. We come home from our busy day, and we want someone to do that for us. As long as you will gather that information and make it available to people for a reasonable cost, they’ll be more than happy to pay you to do that for them.

Frankly, most people don’t know how to research and find information anyway. Most people don’t even know how to take advantage of their local library, much less spend some time on the Internet and find the information they are looking for.

So, if you are willing to do the hunting and the gathering, they will gladly pay you to do that work for them.

You can sell the information that you gather in a couple of different ways. You may be a resource directory, or it may just be an information manual.

You can take this information that you can find for free and turn it into informational products.

How do you find the subject matter that you want to create a product, or a manual, or a directory about? We always recommend that you should do something that really interests you and you have experience in. It can be a hobby or something related to your work experience. That’s always the best choice. But, sometimes, there is room to take an alternate look.

You’re just looking for something to make a profit, and get it up and running fast. In that case, that’s what we’re going to use an example. We’re going to look for a subject topic matter that is hot, something that people are already interested in, something they are already spending their money on. That way we know it will sell, and we know there is a lot of information that will be available on the Internet for free.

6

Don’t Hunt For Ideas – Let THEM Find YOU!

Sometimes certain things hit you, but for us that is one of the great truths that we’ve learned. So many people are sitting on their chairs waiting for an idea to come to them. We’re sorry, but it just doesn’t work that way. The best ideas come to you when you’re out there moving, and you’re making things happen, and you’re trying to figure things out - when you’re serving your customers and you’re trying to come up things.

It also tends to happen when you’re totally into one project and your head is just so absorbed in one project. That’s often when you get the idea for the next project - while you’re absorbed in a different project.

Great authors often come up with the idea for their next book while they’re writing their first book.

7

Stay Positive!

Most people use creative positive thinking in a relatively unconscious way. Unfortunately, many people use deep-seated negative concepts about life. They imagine that limitation, difficulties, and problems are their lot in life.

In one way or another, that is what they create for themselves. This is how many people ruin things for themselves before they even get started!

Stay positive and focused on the big picture. Stay focused on success and believe that you really can - and are able to - attain it. This belief is vitally important. This is how your creative imagination can produce whatever you want!

When you study the lives of very successful people, you find out that they had a very firm direction set in their mind. They developed a simple plan for getting where they wanted to go. With a positive belief in themselves, they worked towards their goal . . . and eventually attained it! This is how to turn your dreams into cash money!

Instead of looking for all the reasons they couldn’t make it, they looked for all the reasons that they could make it. They pursued these ideas and eventually followed them to their success. This is one secret to using your mental powers to get whatever you want!

These people have a very solid, unwavering belief that it could happen, it would happen, and they were willing to do whatever it took to get there. They use all of their powers to move forwards. They refused to quit, they refused to give up no matter how many times they were knocked down. This kind of thinking is how to make your mental powers stronger and instantly make more money!

8

How Using Classified Ads Can Actually Make You More MONEY Than Using Big Space Ads!

The use of classified ads is how you can make MORE MONEY from cheap little ads than you can from big ones.

Classified ads cost less to place in more publications. Since they get your message out in more publications than large ads allow, potentially your ad will reach more people in your market.

Who? The people that don’t regularly receive some of the publications you would have advertised in had you placed a larger ad and limited the number of publications due to cost.

It is essential, of course, to have the right ingredients when it comes to creating your small, classified ad. The biggest benefits that your product will give to those who accept your offer have to be communicated in the most dramatic way possible.

It has to be EXCITING! The more exciting and enthusiastic the message, the more it will attract the prospects you want to get as customers.

The best advice we can give to readers is to become students and study the different writing that many people are using in their own classified ads. Then, you learn how to write and create powerful classifieds by finding the ads that you like the most, that excited you the most, and that captured your attention the best!

You should always be testing different classified ads you come up with. You should always be searching for that right combination of words that are going to create the most compelling and powerful message.

Utilization of these ingredients has brought many companies TWO TIMES more money than they were making before. It’s worked - and been proved - over and over again. Utilization of these ingredients is also how you can make up to TWO TIMES MORE MONEY on your small ads.

9

Why Many Businesses Fail Every Year.

Many businesses fail each year because they are making serious Marketing Mistakes. Almost every business could improve its profit performance if it just corrected these mistakes. Here are four simple strategies you can use to help make sure this never happens to you:

1. Develop a Unique Selling Position (U.S.P.). This is the one thing that distinguishes you from all of your competitors. It’s the #1 compelling reason the people in your market should be doing business with you. This U.S.P. will give your selling message clarity and power. It will help you attract new customers and keep them doing business with you for years.
   
   
2. Use Direct-Response Marketing. This means you are always asking your prospects or custo-mers to take some kind of quantifiable action in every ad or sales letter you send to them.
   
   
3. Develop new product lines. Look for the things that sell the best to the people who make up your market. Test new items. Find out what your customers want the most and find all kinds of ways to give them these things in the form of new products and services.
   
   
4. Don’t guess - TEST! Don’t try to guess what people want. Get into the habit of doing small regular tests to find the things that make you the biggest profits. Ask your customers what they want by offering them new products/services and then tracking the results. You may be very surprised.

These are the four main things you can do to make sure your business never fails. They are the same simple strategies we’ve used to make millions of dollars. I’m convinced they can help you earn whatever amount you desire.

10

Turn Tiny Postcards – INTO HUGE PROFITS! How To Use Dirt-Cheap Postcards To Instantly Drive Thousands of People To Your Web Site!

We have a friend who has earned himself a lot of success and money using direct mail. Recently, he told us about an idea that’s really working well for him:

Lately, whenever he places advertisements, mails out sales letters, or send out his postcards, he’ll put his web site URL address - or a URL that leads to a particular page of his web site he wants people to see - on the postcard.

He used to mail out sales letters to people on mailing lists he rented. We’re talking big sales letters - typically in the area of twelve or sixteen pages.

Now, all he has to do is create the sales letter and assign it to a page on his web site. All that’s left for him to do is mail out loads of tiny postcards out to his prospects and customers. The postcards have teaser copy that directs the prospects and customers to the web page with the sales letter! This is how you could turn teeny, tiny, little dirt-cheap postcards into huge profits!

Compared to mailing out huge sales letters, an itty bitty postcards won’t cost you much. And remember, the more you have to send, the more it’s going to cost . . . so you would probably be saving quite a bundle when you’re sending thousands or tens of thousands of postcards out instead of sales letters.

The sales letter web page will also present the prospect with an online order form and a phone number should they wish to call in their order. This technique has saved our friend lots of money in direct-mail cost and printing cost just by simply mailing a postcard with some teaser copy that gets them to go visit a web site to read the entire sales letter.

It’s worked great for him and attracted literally thousands of hits to his web site . . . and it could work great for YOU too!

11

The Magic Of Making Huge Amounts Of Money Is Simple!

Make prospects a legitimate irresistible offer. Give them value that no-one else is giving. That can be a better discount, more bonuses, a greater warranty, etc. Then, give them an inducement that makes it irresistible.

For example, you could give something worth a certain amount of money if they purchase your product. If it is not what they thought it would be, they not only get their money back, but they also get to keep the free bonus just for their trouble. This sales technique has value in any business. There may be a few people who will take advantage of a good thing, but they will be a very small percentage.

Some marketers will even make a blind offer. They may say something like, “I’m going to offer you something worth $100. If you don't like it, I’ll give you $125 back.” Again, some people will take advantage of that type of offer. But, overall, the offer will be so appealing that people will feel compelled to respond, people who ordinarily would not.

But, remember, if your product is not worthwhile, if the item offered isn’t a quality product, or does not fulfill the promise you made, then you can, and should, expect a loss.

In a blind offer, you don't just come right out and tell the prospects exactly what it’s all about. You tease your readers and only tell them just enough about what you have to offer so that you make them curious. Then, if they want more information, you tell them how to get it. This is why blind offers will make you rich!

You have to paint a picture that is not complete unless they have some sort of transaction with you. This creates a vacuum in their mind, a topic that they want to have completed. Then, they will send away for your sales literature, your free cassette tape, your free videotape, or whatever you plan to send them. It is important to note, though, that this technique only works for some products and services in some markets.

12

How to Fill Your Bank Account With Piles of Cash, Even If You Never Sell A Single Thing On Internet Auctions!

“How to fill your bank account with piles of cash, even if you never sell a single thing on Internet auctions” and that might sound crazy ... but, in fact, it could well be true!

Target Markets Are Out There On The Internet Auctions, Waiting to Be Tapped!

How? Realize that the people on the Internet auctions, whether they be buyers or sellers, are a target market. They’re a very hungry target market, and they’re a hungry target market with money. Lots and lots of money - and you can sell services and products to these people!

It is being done every single day. For example, a lot of the Internet auction sellers would make more money if they took credit cards. So, there are a lot of companies out there now targeting these Internet auction sellers and getting them merchant accounts.

What other product would some of these Internet auction sellers need? Maybe a digital camera. Maybe they need web site hosting to keep their pictures on of their products. Maybe they would be interested in buying books on how to make the most money.

There are also some people focusing on selling to Internet auction buyers. They actually sell software that keeps track of all their bids and when they are getting out-bid, and it goes to the site and automatically updates.

So, instead of looking at the Internet auctions just as a way to sell products and services, you can actually look at the people on those Internet auctions as a market. And they all have wants, and they all have desires, and they all have money.

If you can find a way to give them something that they really want, or maybe to solve a common problem they have, you can cash in very big. There are people doing it right now. By just taking a little different look at that market of people on the Internet auctions, you can make additional income.

13

A Shocking Content Breakthrough That Can Suck Up Cash Like A Turbo Charged Industrial Vacuum!

I am going to reveal a shocking content breakthrough that can suck up cash like a turbo charged industrial vacuum! I know that sounds somewhat crazy.

I am actually going to show you how you can get rich by giving away free computers on the Internet. You’ve probably seen a lot of free computer offers. This is completely different. It is a great way to give out some amazing content and really put a lot of cash in your pocket!

You create an online contest where every month you give away a brand new, hot-off-the-assembly line, computer. For a monthly fee you let other web site owners put that contest on their site.

I wish I could tell you that I woke up in a sweat one night, had this brainstorm of an idea, grabbed a pad of paper off my bed stand, and quickly jotted down the idea before I forgot about it. I can’t claim that! It is somebody else’s idea. They are actually doing it on the Internet, and they are raking in thousands of dollars every single month - month after month. This is an idea that is now actually working, and can make you a lot of cash.

Let me tell you about this company. They are offering a monthly computer contest, and to enter you simply go to their contest site, sign up, and that’s it! It takes about 10-15 seconds, and that’s it ... you’re entered! A drawing is held every month for a brand new computer system. So far they have had dozens and dozens of winners.

The methods they use to make money and purchase computers are ingenious. For just $25.00 a month they allow web site owners to include a link for their site on the computer contest site. The web site owner now has valuable content in the form of this free computer contest that they can advertise and promote heavily.

These types of contests are hot! People love to come back to your site again, and again, and again to enter! There is no limit on how many times someone can enter. They can go back to your site every minute if they want to in order to re-enter again and again.

This is a contest that pulls people back to your site like steel to an electromagnet! Remember, when you get that traffic to your site, those people are potential buyers. The company that creates the stands to make a nice profit, and has enough money to give away computers until the end of time!

Now let’s say you sign up 250 web site owners. You’d have a monthly cash flow of $6,250.00 or $75,000.00 a year. 500 web site owners would make you $12,500.00 a month or $150,000.00 a year.

Let’s say you’ve got the great goal of making over a quarter of a million dollars offering a simple free computer (or any type of a free drawing like this). You’d only need to sign up 1,000 web site owners. That is 1,000 out of the thousands and thousands, tens of thousands, possibly hundreds of thousands of web site owners already out there! Of course, you have to buy and give away a computer every month, but with the right wholesale computer source, you can virtually keep over 90% of your online profits.

The site currently using this amazing content breakthrough has been extremely successful. Check out what they’re doing now!

They are now offering weekly drawings for palm pilots, DVD players, laser printers, and ink jet printers. That’s how successful this system has been! Every month they give away the complete computer system, but every single week now they’re giving away something as well.

So, what you do you? You can create your own computer drawing or your own type of contest drawing on the Internet. You can use prizes such as TV’s, VCR’s, DVD players, and lap top computers, among so many other things. There are companies using exotic vacations.

Remember, the web site owners that want content are paying for everything! They are paying for all the prizes, because they want the hot contest put on their site! It’s just an idea, but it is an idea that has raked in thousands of dollars in cash for the smart web site owners who are using it.

14

How To Turn Something No One Seems To Want Into A HUGE MONEYMAKER!

The idea that I have to share in this article is showing people how to find hot selling products.

This is a very simple idea. There are about fifty thousand books published each year. Only up to three hundred of them actually being big sellers and going on to be successful. One thing that I want to point out here is that I think people need to check into this, and find one of these books that was a poor selling book on the shelf.

Go to the publisher and get permission to promote those books by mail or on the Internet. I think that there is a tremendous opportunity for some people to find some books that didn’t sell quite as well as they should have... books that they can turn into good-selling products when they’re marketed to the right niche market.

Go to the bookstore and look for books that are sitting on the 75% off sale rack. maybe they have been out a few months, maybe even just a few weeks, and they just aren’t selling well enough. The publisher says, “Mark them down and get them out of there.”

You’re looking for a book that is on a topic that’s interesting to you or that you know there’s really a huge niche market interested in. Go ahead and buy it, then call or write the publisher (it is probably better to write the publisher, or you might find them on the Internet, and just make a deal with them). You’ll be surprised, many of them focus on one or two books a year they publish that are the big winners by the big fiction authors and such.

When you go to them, tell them that you are not interested in selling the book in the bookstores. Make sure they know you don’t want those rights. Tell them that you just want the rights to sell it by mail and on the Internet.

Maybe they’ll charge you a few hundred or a couple thousand dollars, but if you have the right title you can go ahead and sell thousands and thousands of copies of it to a niche market on the Internet or through mail-order!

15

How To Sell Your Products and Services On The “World’s Largest Consumer Website” - Before An Audience Of Millions Of People - For As Little As 25 Cents!

The Internet auction explosion started with e-Bay, a site based in the San Francisco bay area eBay = Electronic Bay. The concept was that this would be an electronic, virtual bay where people come in, drop things off, sell them, buy other things, then leave.

It was founded in 1995 by a gentleman named Peter Omajar. His girlfriend was a collector and seller of Pez dispensers - you know, the little candies in a shaft with a character’s head on top - and he figured he could start a site to help her with her Pez dispenser buying, selling, and trading.

eBay exploded into so much more…and as of this writing there are over 300 Internet auction houses alive and active on the Internet. In 1998 there were 80,000 people using these sites for buying and selling - at this time of this writing, it’s jumped to 2.4 million buyers and 6.5 million users! Currently, e-Bay is the largest consumer site on the Web!

In essence, it’s Marshall McClone’s global village in reality with the sales aspect, social aspect, and everything else about that, too. Last time we looked, which was a couple of days ago, there were over two million items for sale in 1,600 categories. That changes every week and sometimes every three days. You can put an item up for sale for 3 days, 5 days, or 7 day auctions. We are talking about e-Bay, specifically, just to grab the premier group and build the story around that. Every week that many turn over. Every day more than 250,000 new items are listed! Every minute 600 bids are made!

And the numbers are only going to go up. In fact, there’s an interesting phenomenon where some of the people who were in this thing really, really early as buyers are complaining because they can’t get quite the bargains that they used to get. So they are all selling now . . . and they’re really happy about that! Putting products up for auction on e-Bay is how to sell your products and services on the “World’s Largest Consumer Website” - before an audience of millions of people - for as little as 25 cents!

16

Build Your Website Empire - And Control All the Cash That Comes to You With This Simple Method!

We believe that the best content for you to have is something that you have written yourself, something you’ve created. That’s how you build your website empire - and control all the cash that comes to you . . . all through this simple method!

You become an expert when you self-publish. We publish our own materials and we develop and build relationships with our customers because they perceive us differently. Instead of you having to go out and try to get people to do business with you, people actually read your materials and then, if you do your job right, they come to you instead.

You’re bringing people to you - your informational products give you what we call “positioning power.” You become the expert. You make people want to come to your website. They want to see what new material you have to offer. They read one of your manuals, newsletters, reports, guides, or whatever product that you develop and it’s a way of qualifying people. The people who read that then are qualified - and they want more. You’ve established yourself as an expert for them.

There are many different informational products that you can develop, and the profits can be huge because the perceived value is so incredibly high. We remember the case of Joe Carbo, a man who wrote The Lazy Man’s Way To Riches. He sold 10 million dollars worth of books at $10.00 apiece. Right in his ad, he said in the opening two or three paragraphs, “Hey, this book only cost me fifty cents, but you’re going to pay $10.00 for it. Here’s why . . .” The rest of his ad proceeded to show that the book (yes it may have only cost him fifty cents to print it) was well, worth the ten dollar asking price.

It’s the same way with all information, and informational products. The price that you pay to publish or print that book, or manual, or report, or whatever is nothing compared to what it can ultimately do for your buyer. You’re really helping people by giving them value. You can do all kinds of things to give people what they really want and value the most. Plus, you can help yourself! If you’re selling the kind of products that you have an interest in - if you’re publishing material that’s based on things that interest you, things that you love doing - then it can really be a great lifestyle.

If you publish materials on things that you want to know more about, you can actually write while you’re researching. While you are doing your research on subjects that you want to know more about, you can actually write and sell that material. So, you are earning while you are learning!

The secret to publishing or producing your own self-published materials is just to do a little bit every single day. One of the successful authors that we know, Dan Kennedy, publishes many products every year. People are always coming up to him and saying “Hey, Dan, what’s the secret of your success?” He’s been doing it for enough years now where he’s pretty good at it, but the truth is he forces himself to sit down and create material every day for at least 45 minutes to as much as 90 minutes a day. First thing in the morning, no matter where he is, seven days a week, whether he’s home or on vacation - He forces himself to do it. That’s what you have to do! If you just do a little bit, in a short period of time, it can really add up. Just a page a day, that’s 365 pages a year.

You can also re-circulate and reuse all of your material repeatedly. That’s right - you can recycle your informational products! This is a dirty little secret that all self-publishers know. We all find ways to use little bits and pieces of stuff we wrote five or ten years ago and putting it into materials that we’re developing today. Instead of writing, you’re simply rewriting -You’re stealing a paragraph here and a paragraph there, a page here and a page there. You are reworking all this material so you’re selling the same old stuff, but it’s reworked in new ways.

As long as the material is good material your customers get a tremendous value. Then, on every other page, you’re advertising your website. It’s a great way to get free advertising! You’re selling your informational products and then the people are automatically driven to your website because they like what you’ve done.

17

The Seven Questions You Must Answer In Every Ad You Create In Order To Make The Most Money Possible!

Your prospects will want to know seven things when they read your ad. Your ability to answer these questions will determine how high your response will be.

It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer.

Get creative. And remember, your prospects want to know only what’s in it for them.

Here are the seven questions your ad must answer:

1. What is the product?
   
   
2. How much does it cost?
   
   
3. Is there a bonus if they buy?
   
   
4. Is there a refund guarantee?
   
   
5. Are there payment options?
   
   
6. Is there a special incentive?
   
   
7. Are there any restrictions, such as a limited-time offer?

18

How To Thrive In Your Internet Business By Focusing On The Eight Basic Missions Of A Business!

In this article, I’m not going to share just one great idea with you... I’m going to share EIGHT! I call this “How To Thrive In Your Internet Business By Focusing On The Eight Basic Missions Of A Business.”

Now, I have to be fair with you. This is normally a one hour introduction that I give new clients to turn their thinking around. I am going to compress it into a few paragraphs. The only reason I’m attempting to do this is because I think it is very important that we get these things in our minds.

I am going to share eight different approaches, and I want to tell you that anything that we can do as marketers - especially Internet marketers - to boost or improve any one of these areas is going to have a mathematical effect.

This is what you really want to look at, and this is what I’m working on when my goal is to get spectacular improvements with a client. You want to look for exponential improvements, which is when you work and make improvements on three or four areas.

But... what if you are running on all eight? You’ll have a profit powerhouse on your hands!

Now, let’s really take a look at these eight basic missions of a business.

1. Love Thy Customer

I actually call it the First Commandment. It’s even written as a commandment. It states that we should “Love thy customer.”

There is a lot of misunderstanding out there in the world of marketing. Many people who are ignorant to the way business works think that you get rich by ripping people off. Nothing could be further from the truth!

The only way you will actually really get rich is by delivering a product or service that your market wants, values, and pays for again and again. Most businesses are very repetitive, essentially selling the same things over and over.

You have to love your customer, and you have to realize that your whole focus should be on giving them what they want and serving them to the utmost of your ability.

The next three principles come in a group of three which I call The Three Universal Laws Of Web Success. Remember, all of these principles are related to success in business.

2. Develop a Great Product

The first thing you have to do is develop a great product. If you’re on the take, it won’t take long for your market to notice it. You’ll never get the repeat business. You may not even get initial business! Therefore, you have to start out with a strong product.

Fortunately, you don’t have to create it yourself. There are all sorts of people who can make you a good product, but you have to have something to sell.

3. Write A Web Site That Sells Your Product

Now we’ve gone from the product to the marketing materials. Since we’re on the web and we’re dealing primarily with web marketing (and e-mail marketing is closely related), you have to sell your product, you‘ve got to have good copy, you’ve got to have a path, and you’ve got to have flow.

4. Attract Targeted Customers

Then, when you’ve got the product and you’ve got the irresistible marketing tools which are full of benefits, you are in business. Next: you’ve got to attract targeted customers, who are people who might be interested in your product.

That’s why it really doesn’t do much good to load your site up with key words such as “sex,” “bondage,” and such. If people come to your site where you’re selling tamales or information products on exercise and fitness, they don’t relate to sex, and people are going to say, “I got gypped.”

You want to get the targeted traffic. That way you spend less and put out less effort getting more bang for your bucks!

Those are the three universal laws of web success: develop your product, write a web site that can sell your product, and get attract targeted customers.

Then we move into one area that should profoundly affect your thinking. These are the only three ways to increase your revenues on the web or off the web.

5. Increase The Number Of Prospects That Come To Your Site.

Now you need to be focusing on how to build website traffic. So, how do you build website traffic? There’s a great number of options waiting to be utilized, including:

- Contests

- Forum postings

- E-mail mailings

- And off-line advertising, among other things.

Everything we’ve talked about is included in getting prospects.

6. Increase the number of prospects you convert to buyers.

The next challenge is to increase the conversion rate to clients. If people come to your site, surf, and leave, that hasn’t really done you as a merchant any good.

When you’re working on getting your prospects to come to your website, it’s only one component of the process. Working on converting those prospects into customers is another component. You do that with effective copy, good graphics, good lay-out, and quick load times.

7. The only other way you can increase revenue is to sell more to clients.

There are a lot of different ways to do this but, basically, it breaks down. You could have greater initial sales, or you could sell products over time. For instance, we’ve got one product that we market at $19.97 and on the order coupon there it states, “For a better experience, please include these cassette tapes that cost $22.93.” And those extra cassette tapes actually cost more than the primary product!

It is an opportunity, and at this point 22% of the people are taking the upgrade. That’s additional free money for us! That’s one way you can increase revenue, with additional free money.

You want to solicit your customers again and again as well, of course, and sell them more products over your back-end. Are you staying in contact? Did you get to subscribe to your e-zine? When you mail out your e-zines, you can include an advertisement after your content.

Those were three ways to increase your revenues. There are no other ways. Increasing the number of prospects ties directly to increasing the conversion rate, also. If you increase the number of prospects, you’ll increase your clients. You must increase your clients’ conversion rate also, though, to try and sell your clients more.

And now we’re up to the final point.

8. DO IT!

Point number eight is the biggest stumbling block I see when it comes to all the people I work with. Some understand immediately and work with it. You should do whatever you have to in order to break through - Ready, aim, fire!

You have to do something, so DO IT! The only guaranteed failure that you will ever have is being too afraid, too reticent, or too cautious to begin. That’s guaranteed self-sabotage!

Now, I can’t tell you you’ll have tremendous success on your first effort, but I can tell you this: If you take the feedback you get from that and tinker with something, you will eventually find success.

Take all eight of these together and use them correctly, and you will thrive in your Internet business because you will be focusing on the eight basic missions of an Internet business.

19

Answer These Six Questions And Use The Information You Get To Become A Millionaire!

There are six questions that, if answered correctly, can give you the information you need to become a millionaire! You can become a millionaire sooner than you think! Here are the six questions:

1) Am I writing to a typical prospect who has answered my ad? You must always think like your average customer. Think about their interests, desires, needs, etc.

2) Does this person I am writing to represent the average name on the list I am using for my direct-mail promotion? Your mailing list represents the most critical source you have! Even if your sales letter is the best on the market, it won’t do you any good to mail it to the wrong list. So, you must make sure the person you are writing to represents the average person on the list!

3) Does this person operate a business or belong to a profession? You must know everything about your prospect in order to fully know who you are sending your offer to. You must know everything about them so you know beforehand if they are interested in the product or service you are offering.

4) Is the person a homemaker or a retired person? Again, know your market. You must understand everything about the person(s) you are trying to sell your product or services to. You must know about the problems they face so that they can find solutions to their problems by purchasing your product or service.

5) What are the social, financial, and vocational circumstances? Look at the lives of your target market. Find out what they do every day. Where do they work? Do they work full-time, part-time, or work from home? Find out what problems they face, and then find products to fix those problems!

6) How will my prospects respond to a given product, and what are the factors that will influence their buying decisions? The answer to this question will come from studying and knowing your target market! Over time you will learn which customers respond to what ads, and what sales letters work better than others. The ongoing answer will evolve with time as your products and services change.

If you can find the answers to these questions, you stand a good chance to make a lot of money! In short, you must find out what your customers want and need! One of the easiest ways to make money is to find a problem people are having and then sell them a solution to that problem! If you can do that, you will be on your way to total financial freedom!

20

How to Actually GET PAID To List Other People’s Products On Internet Auctions - Even If The Products Don’t Sell! This Is Amazing!

We have a friend who works for a company that manufactures computer equipment, and they’re starting to downsize a little bit, so he’s dropped down to four days a week.

He takes that other day and puts things on an auction site for the company he works for. He cleans out some of their inventory that might not be moving as well as other things. This includes certain types of firewalls and other equipment -things that were manufactured that are in their warehouse.

They pay him $100 just to put anything up on an auction site! Then, if it sells, he gets a commission off of that minus the $100. Either way he makes money on it! This is amazing! It’s how to actually GET PAID to list other people’s products on Internet auctions - even if the products don’t sell!

21

People Want To Advance Socially. Create A Product That Shows Them How, And Reap The Rewards!

People want to move into better social circles, not to show off, or “keep up with the Joneses,” but to advance socially. The best way to advance is to meet and associate with different people.

People want to keep moving forward. A person can advance socially by getting involved in social clubs and circles, which will ultimately better his/her social position.

There is nothing wrong with trying to meet and associate with influential groups of people. Social advancement will make it possible for your children to converse and mix with anyone.

If a job opportunity develops because of mixing socially and being in the right place at the right time, it will benefit the whole family. (Can you think of a book that would show people how to advance socially?)

22

How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your Products!

Many starting marketers don’t understand how powerful affiliate programs can be, and how easy they are to instigate. There are companies out there with literally thousands of affiliates helping sell their products - and you could have the same thing! Starting your own affiliate program is how you could make hundreds, or even THOUSANDS of people happy to sell your products!

Affiliate programs are referred to by various names. Affiliate programs are sometimes called strategic partners, other times associate programs – it’s all the same thing. Amazon.com was really the first to make this popular, and they have 400,000 affiliates selling their products for them! Many people have modeled that success - why can’t you?

Basically, here is how it works. They give you a piece of code that your host puts on your web site for you, and then you list the books that are related to your subject matter, or you put illustration of your books on your site, and they are related to the products that you are selling. For instance, if your site is about health and you sell supplements, then you might show on your site a number of books that relate like mega doses of vitamins, or new natural healing methods, or anything that relates to your site. If you’re selling fishing, it’s about fishing spots, fly tying, etc.

You, in effect, open a bookstore on your site. When the visitor on your site clicks on any one of those titles, they are carried instantly to the Amazon site where they can find out more about the book, the price, the size, the delivery schedule, what people have said about it, other comments about the writer – and you do nothing!

When the visitor from your site clicks on a book or title at Amazon.com it is instantly recorded and you are paid a small commission for that sale.

What you are doing is generating customers and traffic for Amazon. It’s a win-win situation because your customers are getting something they want (more information about products that you sell) and for doing nothing, frankly. The commission is pretty much free money, because you don’t have to pack the product, you don’t have to ship the product, you don’t warehouse it, you don’t have any money tied up in inventory.

You can do this for your own products, too! You don’t have to be an Amazon.com to make this work because there is software available from all sorts of sources that lets you operate your own affiliate program.

You get other sites to sign up as your affiliate. It doesn’t cost them anything, but you give them a piece of code (your software will do that for you) and they advertise or recommend your site. They can place a banner on their site or they can place an ordinary link. They can also write an article and recommend your site in that article – that is really the most powerful referral of all.

When the visitor at your affiliate site clicks on that link or banner ad, the same thing happens. They come directly to your site, they look at your material, and if they make a purchase on your site, your software automatically records that so that your affiliate gets paid.

In fact the software we use sends the affiliate a note that says, “Hey, you just made a sale at my site.” It sends our customer a note that says, “Thanks for making a purchase!” And it sends us a note that says, “It’s time to pay the affiliate.” It tells us when and for what and how much money to write the check for and who to send it to. It just doesn’t get much easier than that.

In effect, you create an army of other sites that are selling your products for you. It’s not a complicated arrangement to set up. You can grow it as large as you want it to grow. Essentially it is like running a national advertising campaign, where you have TV spots and magazines all running your ads, but you don’t have to pay a penny unless those ads make you a sale. That’s the beauty of this - you don’t pay a penny unless your affiliates make you a sale. It’s per-inquiry advertising at the extreme. It is a terrific way to multiply your business, and the dollars can really pour in from affiliate sales!

23

The Secret of How One Man Was Making Money Online 10 Years Before The Internet!

We have a friend and business associate who started working with computers in the very early 80's. As a journalist at that time he was writing news stories about computers. When he first started in 1983, he connected a modem to his computer, dialed in, and got data delivered to my computer via that modem.

He immediately discovered the world of the BBS’s - the Bulletin Board Systems - which were independent systems operated out of homes, and often as a hobby that was rapidly growing into an industry . . . an industry that was making people money operating small businesses, delivering information and news, and handling some product sales and information.

As soon as he discovered this whole network of BBS’s that were blanketing the country, he immediately saw that this was a marketing method for the future and immediately started making his own living syndicating news and information and selling it to these operators in a weekly news magazine. He provided them with unique content that would bring callers back and make people want to subscribe and attract more users.

He made it his specialty to market this program and instantly started helping other people market their software and programs on the BBS’s. This is the secret of how one man was making money online 10 years before the Internet!

For a time he even published a large trade journal for BBS operators as the BBS’s grew into an industry that was generating profits for people. Naturally, the Internet came along and literally swept the BBS industry clean.

At one time there were almost 100,000 bulletin boards operating across the country. It’s now diminished to probably less than 5,000. Most of those BBS’s, by the way, are operating as gateways to the Internet for their callers. The Internet has had a major impact on the industry.

Our friend promptly shifted his focus a bit and started helping his clients learn how to make money on the Internet. For example, many of the profitable techniques of the BBS’s turned out to also be very profitable when used over the Internet.

The Internet eliminates many of the boundaries that were weaknesses the BBS’s, so the Internet literally has all of the advantages of the BBS’s and none of the negative angles the BBS’s suffered from. There’s no long distance clock ticking, running up a meter when a customer calls in. It’s almost always a flat rate fee. You have instant e-mail to anyone in the world. The impact of the Internet on our society has not even begun to be felt!

A good example of this is a recent Shell Oil Company Poll of people and how they feel about the last year of the millennium and the beginning of the new one. The poll asked people what they felt was the one technological development that had the most impact in our last century.

Nearly twice as many people answered “the computer”- and thus the Internet - as those who listed the automobile!

If you think about the impact the automobile had on society, it’s easy to see where people are going with this. What we found interesting about this is that both of these inventions involve mobility. The automobile took people to products and services more frequently. It increased the economic well-being and the ability of the consumer to actually buy more and do more.

Just think of the opportunities that the automobile opened up! The Internet’s power lies in its ability to bring the world of opportunities, services, and goods to the home without any need to fire up the automobile and head out traveling - it’s all done in the comfort of home! The impact is tremendous!

And what better place to be marketing your products and services than on the Internet? According to the poll, the Internet even overshadowed television!

What does the Internet hold in store for the future? What are we going to see in the next two years on the Internet? It’s potential is so high, it’s totally unpredictable. That’s why it’s so important for you to be there with a website generating your own information, services, and sales, and products.

The numbers of people going online are exploding . . . and the amount of commerce that’s going to be happening is just unbelievable!

24

How To Run Your Ads For Dirt-Cheap Prices – And Make A Small Fortune!

Many of the national magazines that are distributed to mass-markets can potentially be good choices for you to offer through, even if your product is a niche offer.

Let’s say that you have a product designed for arthritis sufferers. The product is a videotape where you have interviewed specialists in the field of alternative medicine. Through your interviews, you have gained information about the condition that most doctors don’t know, don’t accept, or don’t tell their patients.

Within that large group that a mass-market publication goes out to there will be those people that suffer from arthritis pain.

In the back of magazines there are mail order or shopper sections where they will accept much smaller ads for a cheaper price than the magazine=s other advertising. You can get your ad for dirt-cheap prices, you can reach the kind of people you want to reach, and you can potentially make a lot of money.

25

See Your Ads As Jigsaw Puzzles - Then, Put The Best Pieces Together To Create The Best Ad Possible!

All ads are - and should be - written piece by piece, bit by bit. It’s all done in sections, a little at a time. In the end it comes together like a jigsaw puzzle.

We recommend you to get a notebook and a pencil, and write down one hundred benefits that your product has to offer. Yes, it sounds like a lot, but spend some time thinking about it. It’s better to have more than not enough. More benefits will help make the product seem like more of a bargain, and it will be easier for the prospect to buy.

Then, take those benefits, and write around them. Use those benefits to fuel your advertisement. Put all the pieces together correctly, and you have your winning ad! This is how to construct your own million-dollar ad - piece by piece!