First off, we’d like to thank you for purchasing this Ebook. Thank you… and congratulations on taking a positive step toward a future of money and satisfaction!

Who makes the most money in this world? Doctors? Lawyers? Brain surgeons? The answer might just shock you!

There are other people out there who aren’t nearly as well educated – people without the college degrees and diplomas – yet they’re making more money! Plus, they didn’t have to spend hundreds of thousands of dollars to learn their trade in the first place!

Even the richest doctors, lawyers, and brain surgeons get paid by the hour. If they decide they’re not going to work an hour, they’re not going to get paid for it.

The shocking truth is, there are average men and women out there right now who have learned to make more money than these high-profile occupations – and they’re NOT getting paid by the hour! Instead, they have a constantly flow of money coming in! And you can learn the secrets they’re using the build their fortunes with this powerful new electronic book – Getting Rich Is Not Brain Surgery!

When we find a cure for cancer, brain surgeons will be out of business. But you’ll be in business forever, because there’s always a demand for making more money.

Who Makes More Money – A Brain Surgeon Or A Rock Star?

The Answer is: The Rock Star! Why? Because their income has nothing to do with the number of hours they put in at work! Some of the world’s richest authors, songwriters, and movie stars make their money because major parts of their income come from things other than their main occupation.

Plus, they do the work one time… and get paid for it throughout their LIFETIME! And now you can potentially do this, too!

John Lennon, Elvis Presley, Jimi Hendrix… they wrote songs years ago that are still making their estates huge amounts of money every single year. And now average men and women can have the same advantage that these rich people have so selfishly kept to themselves… through Getting Rich Is Not Brain Surgery!

It could all be yours thanks to the information we’ve painstakingly researched and compiled in this extraordinary Ebook… so don’t wait any longer! Turn to page 1 and get started down the road to a potential fortune today!

What we’re going to cover now is: add one special page to your web site and get hordes of web site owners to practically beg you to let them pay to put their advertisement on that page. It really works and it is very easy to do. We’re going to tell you all about it.

The one page that you can add to your web site that will get other web site owners to practically beg you to give you their money to put an advertisement on is a contest page.

Now, we’re going to give you a suggestion here, and you can take it and use it just like it is, or there are lots of variations. The basic idea here is to set up a contest, and have that on a web page on your web site that gets people to sign up for that contest, and then to sell advertising on that web page.

What we recommend is a thousand dollar contest. You can use ten thousand. We’ve seen hundred thousand dollars. It all just depends on the amount of traffic you’re getting and the amount of advertisers that you have footing the bill for that.

You could pay for some of that thousand dollars or any of the prize money out of your own pocket, but you absolutely don’t have to. In fact, you can pay the prize money and have extra money left over each month in your own pocket.

All you have to do is run ads to tell people about the contest. For example, we’re going to stick with a thousand dollar prize because that’s what we used for our numbers in this example. Let’s say you were having a thousand dollar contest.

These three little words will continue to be important throughout all of your advertising ventures. It is an easy formula that works with not only radio, but also with print advertising, commercial, and other ad mediums. The name of this technique is the PAS solution.

The first thing that you need to do is start with the “P” which is the “problem.” You need to introduce the problem and use one that is common to the kind of people that you trying to target.

After you have made the problem apparent, you continue on the “A” or “Agitate.” You need to dramatize that problem and make it real to your readers.

You want to make them want your “solution,” which is what you will offer with “S.” Make them see that you have what they need to make the problem better.

Finally, you want to give them a “call to action” - give them a number to call, or an offer that will help them. Show them that it is easy for them to order, and tell them why it’s important that they order RIGHT NOW.

Once you have your PAS plan, write it out. Then reduce your message for full impact. If you learn how to use your complete beginning, middle, and end, and call your customers to action, you have learned how to make your radio commercial sell thousands of dollars worth of your product or service every day!

The situation is often the same on the Internet. We can specialize and take on those giants, and we can be very, very successful.

You have to find out, through testing, what works best for you. Some ideas are going to work better for some people than others. You have to find out what you are best at. What do you enjoy the most? Then, you put all of your time and energy into the areas of free advertising that make you the most money possible.

Blockbuster Video provides us with a great, great answer. This little sci-fi video store really took on a giant.

In San Diego near Pacific Beach, they used to have a general, small video rental store. Lo and behold, at the other end of the block here came Blockbuster Video that took over an old drug store that went out of business. Blockbuster was about 5 times larger than what became the sci-fi video store. They could not compete with Blockbuster – they were too big, they had too many titles, they had too much advertising power.

What they did is that they changed their little general store into a science fiction video store. Now they’re making more money than they’ve ever made before, and they’re competing to the point where Blockbuster often says, “We don’t have that many sci-fi titles, but if you just walk up the street a few steps, the sci-fi video store has 10 times bigger selection and you’ll probably find it there.”

The situation is often the same on the Internet. We can specialize and take on those giants, and we can be very, very successful.

You have to find out, through testing, what works best for you. Some ideas are going to work better for some people than others. You have to find out what you are best at. What do you enjoy the most? Then, you put all of your time and energy into the areas of free advertising that make you the most money possible.

You have to get the prospect involved, take them by the hand, and lead them! You have to give them the most compelling and exciting reason to order now that you can. Tell them why they should order now, and tell them exactly what they should do.

Make it simple and easy for your prospect to know exactly what to do. If you can do that, you have the potential to make huge amounts of money. Why? Because you’ve found a good way to get past people’s tendency to put things off, which kills many potential sales every year.

People will delay. The best prospects are getting offers from all sorts of companies that sell to the market, and the prospects have limited money. You have to be competitive and give your prospects more of what they want. Then, you have to tell them what to do, how easy it is, and get them excited about it.

This same principle is making many others in direct response marketing up to $50,000 a week. You can turn your advertising ideas into winning strategies that can net you up to $50,000 a week!

I would now like to cover how to create a steady stream of profits month in and month out by just pointing out mistakes that other web site owners make. If there is one thing that will kill a site fast, prevent sales, and destroy credibility, it’s a web site that is filled with spelling and grammatical errors.

Let me give you an example. Last week I was looking for some software. I was looking at a site that offered some software that was somewhat pricey. The web site said that there were two ways to order their software. In “There are two ways,” there was spelled t-h-e-i-r instead of t-h-e-r-e. Being a poor speller myself, I just figured it was a typo. I kept on going and ignored that. A little while later, though, the site said, “There were so many...” and it was spelled t-h-e-i-r again. There were a couple other typos on the page, and even though I am willing to give someone a wide leeway on spelling, it made me pause.

Did I buy the software? No. Why? I didn’t buy the software because the webmaster - a company representative - wasn’t a good speller. That destroyed that company’s credibility with me. The misspellings were seemingly stating that the company wasn’t paying attention to the details. If they didn’t care about the details, how much were they going to care about their customer service and their follow-up?

In programming, detail is so very important! Would their code be sloppy? Like they would in any other sales situation, these doubts made me pause. When I pause, like any buyer that pauses, very frequently you lose the sale. That’s exactly what happened here! I decided I would wait. In the end, though, I found the type of software I wanted somewhere else.

It may not be true that spelling and grammar are the most important things in the world, but when you are basing your whole impression of a company on what you see on the screen of the web site, it becomes very important. You can solve this problem for a lot of companies by offering a proofreading service for web masters. Everyone has a spell checker - we spell check everything that we put up. A spell checker won’t point out the difference between t-h-e-i-r and t-h-e-r-e, or d-e-a-r or d-e-e-r, though. The word is spelled correctly. It doesn’t check for the improper use of the word, it checks for the spelling of the word.

Really obvious grammatical errors are very common on web sites. Believe me, from my own writing experience, if you’ve made a mistake on that screen or that page, you’ll tend to miss it over and over again when you go back and look at it. You’ll be too busy looking for content, not grammatical errors. You’ll see it correctly, because subconsciously you’re looking for the content and not for the errors.

You could do a great service for other web sites! You, your wife, or a high school or college student in your family could be really good at grammar. You don’t have to be the world’s greatest speller (a good spell checker will do), but you should be a good proofreader. A proofreader is someone who picks up on mistakes and grammatical goofs really easily.

You can put together a service very easily with a very low start-up, offering the proofreading service right over the web. You could call your company something along the lines of “yourslipisshowing.com” or “theproofisintherreading.com” or “proofit.com.” You get the idea. Something like that - a little catchy name. Then you put up a very simple web site. Make certain that you spell everything correctly! Then you can start soliciting other web sites to do their proofreading and catch mistakes for them.

It is a very easy business to start. I would begin by running ads in other e-zines, which are easy to find. Simply look for e-zines or an e-zine that is targeted to web masters or marketing, because these are people who are marketing over the Internet or have web sites. You can use e-mail to solicit customers, and you can post on newsgroups that web masters and web marketers frequent.

The best way to price your service would probably be by the page. You could charge a certain amount per page for proofreading and checking a web site. While you are at it, you might also check to see that all their links are working. Anything that you can add in value to the site that says, “I caught a mistake,” “I caught something you overlooked,” “Here’s a bad link,” “Here’s a misspelled word,” “Here’s a grammatical error,” etc.

It can be very simple. They could send you their credit card number and the address that they want to use. You go to that site, print out the page, mark the corrections, and then fax your corrections to them. On the other hand, if they’ll send you the file, you can correct it right on the file and e-mail it back to them. You then charge their credit card, and it’s all done!

You don’t have to stop at web pages. You can proofread e-zines as well! Most people who produce e-zines are not experienced writers. We’re all very afraid of making mistakes on our e-zines, and we’re all very afraid that we will show our ignorance about common grammatical usage. There is a very highly motivated target to sell this kind of service to.

Most writers are very insecure about their grammar. They didn’t like grammar in school any more than the rest of us! They are anxious, and they may very well be willing to buy peace of mind and confidence by paying you $20 or $25 for every page that you’ll check. If you have a knack for this kind of thing, it is a very easy way to make a good income.

The e-zines are also a great market for you to advertise in. You can do trades to get started. You make an offer to an e-zine publisher to proof his e-zine for him in return for an ad. That’s a great deal for both of you, because he gets a little more confidence and can be certain that it goes out without an embarrassment to him. At the same time, he gives you an ad which doesn’t cost you anything - It’s a win-win situation, and it’s a good way to leverage a low amount of money to get started.

A proofreading service is a very easy business to start. With a small investment, and you are providing a very valuable service on the web.

We can boil this down to two words - Collector Clubs.

If you take any item that people collect and value and they are buying, trading, and swapping, there are clubs in just about any size of community that support those collectors.

We have a friend who used to work in a pipe shop. He had, and still has, a very nice collection of smoking pipes, and he still occasionally enjoys them to this day. He was involved in several pipe clubs. They would buy, sell, swap, and trade pipes.

There’s a seemingly infinite number of collector clubs out there, all with some different product to serve as their obsession. Stamp collecting clubs, Beanie Baby clubs, action figure clubs, comic book clubs, Barbie doll clubs, book clubs . . . the list could be a large work itself, and would probably span a number of thousand page volumes.

We suggest that you pick something that you already collect, or are interested in collecting or learning more about, then join the club. If there isn’t one near you, there are always clubs over the Internet. If even the Internet can’t provide you with a club, think about starting one!

A part of the service you offer this club is expanding the audience for buying and selling these items. This would help if you’ve got duplicates of whatever you’ve bought - “I’ll help you sell them on the Internet Auctions.”

There are two things you can take out of this. You can, of course, offer to do it for a very small percentage of whatever you get. You know you’re going to get a higher price for that item, probably, than you can through the club’s membership. You can either take a percentage of the sale, or you could take credit towards some of the other duplicates they’ve got that you need for your collection. And hey . . . it could be a great way to build your collection.

Once you’ve established this, and got it going, of course, then it’s very easy to approach other clubs and say, “Hey, you know, here’s what I’m doing for this club. Wouldn’t you like me to offer the same thing for you guys?” Use this simple trick to immediately find other people who will let you help them sell their products on Internet auctions!

This course isn’t going to cost you a lot of money, just a little bit of your time. And, the benefits could pay you for years to come. What is this crash course? Put simply, it is a list of headlines that have been used by successful marketers to bring them each millions of dollars in sales! You can read over this list again and again and pull various ideas from each of these “killer” headlines. Here they are...

1. You Can Laugh At Money Worries If You Follow This Simple Plan!

2. Which Of These $2.50 To $5.00 Best-Sellers Do You Want - For Only $1.00 Each?

3. It’s A Shame For You Not To Make Good Money - When These Men Did It So Easily!

4. Announcing A New Home Money-Making Plan!

5. End Money Worries!

6. A Special Message To Anyone Who Wants To Quit Work!

7. They Laughed When I Sat At The Piano - But Not When I Started To Play!

8. You Are Just One Toll-Free Call From The Biggest Profit!

9. Start A Million Dollar Mail-Order Business!

10. Train At Home For One Of These 49 Career Opportunities!

11. Be Your Own Boss!

12. I Retired Early - Then Made Big Money In A Part-Time Business Of My Own!

13. The Best New Book On Making Money By Mail Is Free!

14. Free Money-Making Programs!

15. They All Laughed When I Said I Was Going To Start My Own Business!

16. Check The Kind Of Body You Want!

17. FREE!

18. For The Woman Who Is Older Than She Looks!

19. How To Start A Really Small Business!

20. Do You Make These Mistakes In English?

21. Hands That Look Lovelier In 24 Hours - Or Your Money Back!

22. How I Improved My Memory In One Evening!

23. Thousands Have This Priceless Gift - But Never Discover It!

24. Today - Add $10,000 To Your Estate - For The Price Of A New Hat!

25. This Book Was Written For People Who Want To Write - But Can’t Get Started!

26. Wanted - Your Services As A High-Paid Real-Estate Specialist!

27. I Gambled On A Postage Stamp And Won $49,000 In 1 Year!

28. Here’s A Quick Way To Solve Money Problems!

29. Suppose This Happened To You Next Money Morning!

30. Here Are 14 Reasons Why It Would Have Paid You To Answer Our Ad A Month Ago:

31. Free Book - Tells You How To Make Big Money In Your Spare Time!

32. You Create The Next Million-Dollar Headline!

These are 32 headlines that you can learn things from. The wonderful thing is that it doesn’t even matter what they are selling! By studying the phrases that were used, you can learn to develop your own headlines that can make millions of dollars!

We’re going to reveal the ultimate lazy way to get rich selling Internet advertising, even if you don’t have a web site. That might sound crazy, but it can be done.

But before we tell you the secret, we want to tell you a little bit about the money being spent right now on Internet advertising.

There are lots of different ways to do this, and all we can tell you is how we did it. It worked for us, so we think it can work great for you.

First of all, we took a stripped down online distributorship and gave it away free. Now, what we mean by stripped down is we had a product that was selling for $497 and that’s the version that we sold regardless on our web site. Whatever you are selling, you have a fixed price you’re selling that for.

We offered a free online distributorship or affiliate program and we paid people a small percentage of that. We only paid $75 per sale. We do have some costs involved in setting up the affiliate program, setting up the online distributorship, and getting it to recognize them as an affiliate, so we I charged a small processing fee of $20. You can charge whatever you want - $5, $10, $20.

You have to be careful when saying it is free. You don’t want to charge too high of a processing fee, but you can charge a processing fee to cover your fees of the cost of getting it on the Internet and getting it set up.

Then once they’re signed up, the way you really make your money is by offering them a chance to upgrade to a more expensive option that then pays them more money for each sale.

We jumped them up from $75 all the way up to 50% commission, which was $248.75. So, we actually offered them the option of upgrading. They pay me more money - in my case it was $198 I charged them to upgrade. Then they made $250 per sale.

So what you can do then, by offering the free version, you bring a large number of web sites in who want to get this affiliate program on their web site. They pay you the processing fee, then you allow them to upgrade to the more expensive option that pays them more money per sale that is made.

You may be wondering why anybody would pay for an affiliate program when there are a lot of affiliate programs out there that are free, quite frankly. The reason that people will be willing to pay for an affiliate program like this is because you pay them more money. With most traditional affiliate programs you are going to make around 3% or 5%. It is a very small amount per sale. They can be great that way, but we recommend that, if you have the option of doing it, if you have a product that you can control, and you have a high profit margin on, go ahead and give away a large percentage of the profit and people will be happy to pay for that because they realize that they can make a lot more money per sale that they make.

So, first of all, have the cheap version that you give away free or, if you don’t even want to say free, you can charge a small fee. Then when you send them the information about the affiliate program and tell them they’re signed up, automatically give them an option of upgrading to the more expensive version where they make more money per sale.

Now, how do you find the people who are going to be willing to pay for the right to put the banner out on their site? We believe it is quite simple when you can use the same method for getting people to do that using joint ventures. And the method that we used, and one that we think can work successfully for you, is package inserts.

Another joint venture. Now all you have to do is find a company or multiple companies with a customer base they are mailing to, e-mailing to, or communicating to in some fashion, where they have customers that are geared toward the same market you are. That would be an interest in your same type of product or having an affiliate program for that type of product that you have.

Then you offer to give them a percentage of the money you make on the front end, or the free version. So, for example, if you’re charging a $20 processing fee for your free affiliate program, you can offer to split that with them so they get $10 per sale.

That’s going to be automatic money for them. They can simply either insert a flyer or report in their package that they send out or if it’s direct mail, or if they’re sending the product over the Internet, you can just talk about it if it’s e-mail. You can write it up in the email and do it that way.

Remember, the only real reason you’re giving away the free version, or the cheap version, is to get people to upgrade to the higher priced version. So you’re okay giving away a portion of the profit to whoever you work that joint venture with.

If you give away 50% of that $20 fee remember that is the free version or the low priced version. Your ultimate goal is to get people to upgrade and a large percentage of the people will upgrade when they see that they’ll be able to make a lot more money on each product that they sell for you through their web site.

That’s how to get thousands of other people to actually pay you to advertise your web site on their web site. It can be a great way to make money.

Now I’m going to cover something that has made us millions of dollars, and can benefit you greatly. I am going to show you how to own thousands of pages of valuable content without writing a single word yourself! This can make you millions of dollars, so read carefully!

There are two basic approaches here. Number one - you hire a ghostwriter, or a team of ghostwriters, to write material for you that you can put your name on. Russ von Hoelscher was the person who first introduced us to this secret back in 1989 when we first started working with him.

Russ introduced us to a friend of his named Steve Lockman in Minnesota. Steve ended up writing over 1,000 pages of material for us. Out of those thousand plus pages of material, we’re still selling three-fourths of it today! It’s in different forms then when Steve first wrote it for us, but we’re still selling three-fourths of that material to this present day!

Since then we have hired other ghostwriters and through those ghostwriters we’ve amassed another 2,000 (or a little over 2,000) pages of material. This is material that we own forever! It is ours. It belongs to us. We can do anything we want with it. Getting ghostwriters is simple and easy to do.

Let me show you how simple this is. Four or five years ago we ran a small ad in two little tiny newspapers- one in Canton, Kansas and one in Hillsboro, Kansas. Both these towns just have a couple of thousand people in them. Just those little tiny ads in those little newspapers pulled in 75 responses from people that wanted to ghostwrite for us.

There are so many people out there that want to write! They want to stay home, write, and get paid good money for sitting at home writing. They’ve fantasized about being writers all their lives.

All you have to do is run a simple ad that just says, “Writers Wanted: Small company looking for a writer to work out of their home. We provide the research materials.” Then all you do is you give them the type of materials that you want them to create and tell them to take the ideas without plagiarizing. Tell them to just use the ideas, because there are some legal issues and you need to talk to a lawyer if that concerns you.

We’ve never run into any legal problems. Just tell them that you want the main ideas. You can amass a huge amount of materials that you can recycle. You can find all kinds of ways to use them! Put them in manuals, newsletters, and sell the reprint rights to the material. You own it, and content is power!

The second way is to buy reprint rights from other people. We have been buying up reprint rights. So far we own over 4,000 pages of material, and we just find all kinds of ways to use this material.

Writing is hard work, but re-writing is very simple. If you own this material, you can simply re-write it, re-format it in different ways, and then you have products that you can sell, or you can sell the licensing rights to your products to other people.

You can have joint ventures with other web site owners that are looking for products or reprint rights. You can re-package and sell it in a variety of ways. You could have distributorship opportunities.

There are all kinds of opportunities here and you never have to write a single word yourself! You can either have other people do it for you, or you can buy the reprint rights.

problem it could only take 15-20 seconds to clearly and quickly demonstrate your product or solution.

Not everyone will have the problem that you are targeting, but this is a good opportunity to let those who do know that you have the solution. So in as little as 15 seconds you can establish instant national credibility by introducing your unique selling proposition to millions of viewers. This is how to establish instant credibility in as little as 15 seconds!

Don’t be afraid of TV advertising! It can make you rich - AND YOU CAN GET STARTED FOR DIRT CHEAP PRICES!

Keep in mind that these people are selling air. Some businesses are even running TV commercials for as low as $10.00. Often you can get small stations to let you use their studio to make your commercial if you agree to run it for a certain amount of time with them. Usually they only charge a very small fee, and then you can get the rights to use that commercial.

Once you have the commercial, you can run it on other stations. This can help get your commercial put together very inexpensively.

People in small business once were intimidated by television. They thought the costs were out of reach. But, with the introduction of cable and satellite TV, the costs for commercials has plummeted to $10, and lower, on many stations. This is how some people are getting TV commercials for as low as $10.00! The average cost of producing a commercial once averaged over $150,000. Today it can cost under a thousand dollars.

Now the beauty of a joint venture is, if you structure it correctly, you can be in a “host parasite” relationship. You’re the little parasite fish that rides along on the big old shark or the bird that stands on the head of the hippo and, basically, you’re just there as a small fry, which a lot of us are.

A lot of us don’t want to have a hundred employees and ten thousand square feet of office space at $1 a foot, fork lifts, big tractor trailer trucks backing up to our dock, shipping, receiving, and all the lawyers and everything that goes with it. We like to be little, independent financial freedom people who can go out and have a day off.

Our friend’s joint ventures recently allowed him a day off. The fish were running in the American River. He took his little boy down there, and he caught his first fish. It was a big schnook salmon, and he says the look on his son’s face was priceless.

You can’t do that if you have a giant company. But giant companies are useful because you can ride along on their coattails.

A company contacted our friend and said “we would like to put you on our web site.” That started off their relationship. Then they started selling his products for him.

That’s what we want to talk about - how to get other companies to sell things for you. This can be as simple or as complex as you want to make it. One of the very simple, simple ways we and many other people do this is with a book. You just let these giant, huge book companies that are already online and already have hundreds of employees and millions of hits on their web site sell a book for you.

Amazon.com, and Barnes&Noble.com are obvious choices. Both of these sites are selling our friend’s book. Day and night, twenty-four hours a day, all over the planet, they’re selling his book, and he doesn’t do a darn thing. This is the easiest one of all because you would receive a royalty.

These big, big sites advertise the book. They take the order, they cash the check or credit the credit card - mostly credit cards are used on the Internet. They ship the product to the customer, then they pay the publisher to send them more inventory.

Our friend’s publisher cashes their check, keeps track of it all, and then sends him a royalty. Just think, while he was fishing with his son, this was all going on. It’s a beautiful thing!

Short-term products are the one product you should stay away from if you want to make the most money possible. These would include products that are “fads”, or popular for a very limited amount of time. Also, you should stay away from products that the customer only has to buy one time, without new products to purchase.

You want to build long-term solid relationships with your customers. That involves continual sales to your customers that accepted your offers in the first place. You want to look for things that build ongoing relationships with your customers because that is the secret of doing more and more business with them.

Most short-term products don’t allow that to happen. So, even if you make a lot of money for a short while, you will end up losing money in the long run.

Your unique selling proposition is the one thing that completely separates you from every other business in your market. It brings people to you instead of your competition. What can you give people that no other businesses give them?

Every year many businesses simply don’t make it. They fail because they have no distinguishing value that the prospects and customers cannot get from other companies.

There is no trickery to this. It really comes down to having a good knowledge of who your customers are, what they want, and what the most important things are to them. It’s all about providing the kind of value that they cannot get anywhere else.

The concept comes down to always serving the customer, and serving them better than any other business in your market does. This is the one reason people do business with you - instead of with anyone else.

The best U.S.P’s come when you are dealing with a niche market where you have a customer with very specific, narrow interests. For a mail order business to reach its optimum potential, it has to cater to a very targeted customer group.

Over time, you find out through a process of working with these customers what they like the best, and you gain an intimate knowledge of your customers. Then, with that intimate knowledge - knowing their problems, frustrations, what they want more than anything else, and what the competitors in your market are and are not giving them - you gain the information to develop your U.S.P. Once you have done all of this and you have come up with a really great, effective U.S.P., it can make you very wealthy in a short period of time!

The goal of every business is - or should be - to bring in the most profits that it possibly can. You generate those enormous profits by having a large group of customers that come back and buy from you repeatedly.

Each time the customers purchase again from you, the profits can potentially be bigger because the acquisition costs you put out to bring the customer in have all been paid off a long time ago.

Therefore, every time these customers come back and do more business, you gain more profits. If you have a large enough group of customers who do a large amount of repeat business with you at a large enough profit, you can become R-I-C-H!

When you have a great U.S.P. working for you, you can attract the attention, the sales, and the loyalty of a larger number of customers. You stand out in their mind unlike all of the other companies that are just carbon-copies of each other. Your customers like what you offer. Consequently, more of them are happy to buy from you!

Every product or service that is sold is the result of a prospect’s belief that the purchase will somehow provide the solution to a problem. It does not matter what sales method is used. The sale was made because of the buyer’s perceived problem.

When you write your copy, always use the “They have a problem, you have the solution” approach. First, you must determine what problem, or problems, your product will solve.

If English professors were to read the best ads in the business, they would go crazy.

We are trying to communicate in as clear a way as possible. Whenever we have a choice between using a one syllable word or a two syllable word, we use the one syllable word. We’re in the business of making it as easy for the reader to read our sales messages as we possibly can.

Oftentimes, what we write is by no means grammatically or structurally correct according to the rules of English. Do you know why? CORRECT ENGLISH DOESN’T SELL NEARLY AS WELL AS EXCITING ENGLISH!

Correct English can be stale, boring — it can put a reader to sleep in a matter of minutes.

Keep your message simple by all means, and use exciting English. You’ll get more people to read it, and you’ll get more sales.

Obviously, you cannot get inquiries if your ad is not read. To be read, your ad must command attention.

To get read, an ad has to have the right appearance. It has to be laid out right. It has to have a headline that is great. The best headlines depend on the market, the product, and the offer. But generally, the best headlines promise a specific benefit that the prospects and customers really want.

The more they want it, the bigger the promise is, and the more believable it is, the more the headline will compel the reader to read the ad and find out what the offer is all about.

You should look for ads and sales letters that other people are using that are working. Then, incorporate those ideas into your own ads and sales letters.

There’s one big obstacle that stops a lot of people from using good marketing ideas and going on their own. You know, you can have the greatest ideas in the world, but unless somebody gets out there and actually puts this into effect, they’re not going to get any benefit out of it what-so-ever. That’s the REAL #1 secret you can use to get rich with FREE Internet advertising. People might enjoy listening to the good ideas, but they’re sure not going to make any money with it.

The real question that we’ve asked ourselves many, many times is: “What separates our very, very best distributors, clients, and customers from all the rest of the people who do business with us?” By that we mean this: For years we’ve seen it happen so many times with all of the different programs that we’ve produced. We have some distributors that just go out there and do so well. They make so much money with our materials and the methods that we teach them.

Other people take those same materials and methods and they don’t make one single dime. We’ll get two letters in one day. One letter will say, “You guys have put together such a great program. You really helped me. I’m making all this money. My life is turned around!” Then, we’ll get another letter the same day from someone else, maybe even in the same state or the same area of the country, and they’ll say, “You lousy so and so. This didn’t work for me and that didn’t work.” They complain.

So, years ago, we did a little survey to try to find out why in the world some people were so successful and some people weren’t. We knew that the programs worked. We knew that because of the success stories we were getting, and yet so many people complained. They just weren’t able to make it work. So many people take these strategies, ideas, and methods and they find their own particular personal way to use them.

The only thing that was common for everyone that was successful is the simple fact that these are people who had already been in business for a little while. So, before they purchased our programs, they already had some business experience. This was usually the first go around for those who were not successful.

We’ve spent a lot of time thinking about that. You have to realize that not everything is going to work every time. You have to have the mindset that we’re talking about which keeps you trying new things. Some marketing ideas you’ve heard are going to work better for you than other ideas. You have to treat it as a business. You have to work on it every single day. You have to make it your job. You schedule time to do it every day. You strategize. You plan it out. Even while you’re watching T.V. at night you’ve got a clipboard right there and you’re writing ideas down.

That’s what we do at night to relax. Yeah, we’re watching our T.V. shows, but on the commercials we’re taking notes and even during the shows we’re taking notes. We’re thinking about different things.

You have to find out, through testing, what works best for you. Some ideas are going to work better for some people than others. You have to find out what you are best at. What do you enjoy the most? Then, you put all of your time and energy into the areas of free advertising that make you the most money possible.

There are special foundations that give away millions of dollars a year to entrepreneurs like YOU! You have to think like a salesperson, and what does a salesperson do? A salesperson answers that eternal question of “what’s in it for me?”

In the sense of the foundation, what’s in it for the foundation? Why should the foundation give you money? What’s in it for them? You have to convince them how you can turn that business into a winner. You have to convince them that it’s going to reflect wonderfully on them when your business becomes successful.

Here’s how to offer superior 24 hour customer service and save 25, 35, even 50% doing it. Everybody knows customer service is one area that is a constant expense, and you spend a lot of money on it. The more you spend, the more you retain customers. Good customer service is one of the keys to customer retention, so it does generate additional business down the road.

The problem is, many people skimp on customer service to cut prices and what have you. There is a way - to provide 24 hour customer service and e-mail, of course, is the answer! Auto responders will automate it even more.

We’ll explain what auto responders are for the uninitiated in the audience. An auto responder is the e-mail equivalent of a fax auto responder, whereby it’s a software utility many Internet service providers offer that allows you to set up a series of e-mails or just even one e-mail.

When a user on the Internet sends an e-mail to a certain e-mail address with a certain subject code on the subject line or a certain key word on the subject line, it automatically sends back a response. It allows you to create canned messages, if you will, that can be sent automatically.

That’s what we recommend to many of our customers to do. We’ve seen this happen many times, and done in the field many times. It is wonderful.

You start tracking what questions your customers are asking most often and just take the time to create a list of the most frequently asked questions. This is a lot easier than it seems. In fact, it will be a very valuable lesson for you. Learning what your customers are wanting and needing, to begin with is a good practice whether you’re going to use this technique or not.

Then, take your list of frequently asked questions, and create an auto responder message for each with a unique key word. Then you create an individual auto responder message that is in your menu, or a list of all the questions that you have available and the key words and addresses that they send the e-mail to, plus instructions on how to e-mail to get that response.

This allows you to offer what is referred to on the Internet as a FAQ (frequently asked questions) list that you can generate and update frequently and make available to your customers in all of your letters or any correspondence on your web site, where they can just send and get a list of all questions that can be answered.

We have seen, particularly using an auto responder, savings of up to 50% on your customer service because now they are getting the questions answered when they want them answered. In the middle of the night - or whenever - and it is done automatically without the need for additional employees.

`If you don’t want to go to the trouble of setting up an auto-responder and all the technicalities that are associated with that, you can also set up a simple e-mail system yourself. Number the e-mails, just create them and save them as text files to match your menu, then just respond individually yourself by cutting and pasting that answer into the e-mail.

You can still do it yourself. It might delay the response a little bit. They might not get it immediately because you have to check into your e-mail.

This is a great way to get started with very little trouble. If it’s just you getting started on the kitchen table, for example, and you don’t have the technical expertise or don’t want to mess with an auto-responder at the time, this is a great way to go.

We know Internet service providers that charge a very minimal fee like $60 a year to set up an auto-responder for you. So it’s very inexpensive to set up and to operate. The savings can be tremendous. And, now you can actually advertise everywhere that you offer 24 hour round the clock customer service and mean it.

Revenue Avenue is a marvelous selection of hundreds of web sites and marketers with all different types of programs set up seeking affiliates. It is like classifieds for affiliate seekers.

If you want to sign up for an affiliate program and get it on your web site to generate income for you - passive income by you directing people to other web sites - this is the place to start because they’ve got all the details. You click on a little banner, or a little link at the side, and you can get details on every one of the affiliate programs that is offered. They are split into thirty or forty different categories.

But even more powerful, there is an option there to click on to set up your own affiliate program. Here’s the beauty of setting up your own affiliate program with link exchange.

We’ll give you the bad news first - they take, right off the top, 30% commission off of everything that you do. But the beauty of it is there is no risk. They only take a commission when you make a sale and earn a revenue out of it. So, consequently, this 30% commission by the way is 30% of the payment you are making out to your affiliate. So whatever

you’re paying, it is 30% to them. You want to add that 30% into your expenses so you can actually increase your prices a little bit or what have you.

With any web browser you can very simply set up a system where you include a little information about your service, you include a clickable link, and then submit this to them. You fill out a simple step-by-step form which is very easy.

You can choose to pay people who sign up for your affiliate program by the click through, which means every time someone clicks on a banner or a link on that site that you pay them five cents a click through, or three cents a click through, or whatever. You can also pay them by the lead, so you only pay them $2 or $5 for every qualified lead that results from those click throughs. Or, you can pay them by the sale made.

You can choose whether you want to pay a percentage of the sale, if you have various items, or a flat rate. For example, if you’ve got a product that you’re selling for $150, you can offer a $20 commission on every sale, or a $50 commission, or whatever leeway you want to give. An additional 30% of that commission, of course, will then go to Link Exchange.

What a great way they thought of for making great money!

The power of this service is that you have the power of Microsoft behind you, marketing and promoting Link Exchange and the service ... and there are literally millions of web site operators that regularly browse through the revenue avenue areas looking for affiliate programs.

We’ve seen Amazon.com in their list - one of the most famous Internet companies - who used affiliate programs to build a gigantic business.

There are also plenty of tiny ones. It even lists how many affiliates are currently signed up with each program. We’ve seen companies in Link Exchange with 30,000 affiliates down to 3 and growing.

If you sell a book or manual, try putting the first chapter of that manual or the first chapter of that book on your Website. People read the Table of Contents (which is hopefully a great Table of Contents telling what all the Chapters have) then they read 1st Chapter and they’re interested in continuing. Then you put in the order instructions.

C-Span, the cable Network that covers politics and a lot of non-fiction topics, has been doing this for a long time. In fact, they have “Book TV” every weekend on thousands or hundreds of cable channels around the country.

We recently heard that many of their authors are selling all kinds of books because they get the 1st Chapter and then they say, “Go to Amazon.com or go to Barnes&Noble.com and you can buy the book.” I understand it’s working just like a Rolex. This is how you can get your book reviewed on cable television - FREE!

Now, if you have a manual you can do this. You can do it with a book. Let’s say you’re selling some CD-ROM or floppy disks and have all kinds of reports on it. Why not put 3 reports, 4 reports, 5 reports, and pick out good ones - GOOD ONES! Put them up there and then after you show those reports and they get to read them or download them then you say, “Now to get the whole package, here’s how to order.”