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Table Of Contents
Where
to Get Super-Hot-Selling Infomercial Products At Sub-Wholesale
Prices! Infomercial Products Sell Like Hot-Cakes On The Internet
Auctions! ............................ 1
Amazing
New Secret Practically Forces People To Visit Your Web Site Every
Day! ..... 2
How
to Instantly Get Your Customers to Come Back And Spend More Money .
. . And It Won’t Cost You A Single Penny!
.....................................................................................
3
How
To Build Your Own Mighty E-Mail List To Get Rich With!
..................................... 4
The
Next Best Thing To Getting Ed McMahon and Dick Clark to Endorse Your
Website! You Could Get This Special Person . . .
.............................................................. 5
The
Smaller The Market, The Easier The Sale!
................................................................ 6
A
Professional Reporter Can Help You Get Rich – Over And Over And Over
Again! Error! Bookmark not define Many Pay $8,000 For Something You
Can Get FREE! ...... 7
Many
Pay $8,000 For Something You Can Get FREE!
..................................................... 8
A
Good List Broker Can Make You Thousands Of Dollars A Week!
............................. 9
The
#1 Thing That The Entire Success Of Your Business Depends On!
........................ 10
A
Three-Letter Word That You Can Use Over And Over Again In Your
Advertising - AND MAKE A TON OF MONEY! ..................................................................................
11
A
Great Headline Is The One Thing That Can Make Your Ads Up To 19Times
More Profitable!
...........................................................................................................................
12
Stones
To Riches! How One Average Lady Turns Small Stones Into Huge Profits
On The Internet Auctions! Learn Her Secret For Turning Free Items
Into Huge Cash Profits!
................................................................................................................................
13
Another
Great Way You Can Make Money With Your Mailing Lists!
.......................... 14
How
To Use Your Site To Give Away Something FREE -That Will Make People
Give You A Ton of Money!
........................................................................................................
15
How
To Easily Package Your Products For Maximum Sales!
......................................... 16
A
Short And Sweet Formula For Writing E-Mail Messages That Focus On
Customer Problems, And Can Earn You A Lot Of Profits In The Process!
..................................... 17
Here
Are 22 Sure-Fire Ways To Make Up To Ten Times More Money!
..................... 18
How
To Make MASSIVE PROFITS Every Day – With A $35.00 Item At Radio
Shack!
.................................................................................................................................
19
How
Just One Or Two Very Small Ideas Can Put You "Light Years" Ahead Of
The Competition!
.......................................................................................................................
20
Electronic
News Releases Can Make You RICH! ..........................................................
21
How
To Find People Who Will WANT To Link To Your Site - And Help You
Make Money!
...............................................................................................................................
22
If
You Understand Good Marketing Techniques, There Are Many Products
You Could Find And Sell For A Profit - Products That Initially
Failed Simply Because The Original Seller DIDN’T Understand
Marketing!
...........................................................................
23
Ask
Yourself Some Simple Questions, And You May Discover In Which Area
Your Expertise Can Result In A Money-Making Book
...........................................................
24
How
You Can Buy Good, Quality Books For Mere PENNIES And Sell Them For
Dollars! Incredible! Spend Pennies On The Dollar For Great Products!
........................ 25
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1
Where to Get Super-Hot-Selling Infomercial
Products At Sub-Wholesale Prices! Infomercial Products Sell Like
Hot-Cakes On The Internet Auctions!
Any product you might see on an
infomercial has a wholesale source. You can find that wholesale
source, go directly to the company, purchase a few of their
products, and put them up on the Internet auction! This is where to
get super-hot-selling infomercial products at sub-wholesale
prices!
You have people seeing infomercials going to the
Internet auctions - and they bid on the infomercial product. Of
course they’re not going to want to pay the full price, but even if
they only pay 50% or 75%, you’re still making a profit, because the
mark-up on some of those infomercial products is quite
large.
It’s very easy to find these sources. You might think
it’s difficult and that these companies might not want to do it, but
there are actual companies out there that can supply you with
everything you would see right on the infomercials.
'Courage to start and willingness to keep
everlasting at it are the requisites for success.'
Alonzo Newton Benn
'Turn your
stumbling blocks into stepping stones'
Arnold Toynbee
If you are going to engage in this type
of marketing, another thing you might want to do is create an actual
web site where you are
promoting a variety of items you might
see on an infomercial. So let’s say, for example, someone goes to
your auction for a piece of exercise equipment that they’ve seen on
TV for $300, and they bid on it for $100; finally, they get it at
$175.
At that website, there’s actually a link there that
takes them to YOUR website, where you not only sell that exercise
equipment, but also maybe Tae-Bo videos and that miracle car polish
that you can set on fire, and it won’t harm your car.
Since
you would be selling a product that people are seeing on TV day
after day, in some cases year after year - very successful products
- you have some exposure, some advertising, that’s not really
costing you anything, but you take advantage of it by offering those
exact same products.
In fact, we’ve talked to quite a few
people who go to the Internet auctions specifically to find products
that they see either on infomercials or in stores at a much lower
rate or price. If people are going to do this, why not use it to
your advantage?
'Every man is free to rise as far as he’s
able or willing, but the degree to which he thinks determines the
degree to which he’ll rise.'
Sara
Jordan, M.D.
'Every man is the architect of his own
fortune.'
Roman
Polanski
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2
Amazing New Secret Practically Forces People
To Visit Your Web Site Every Day!
Portal sites - portal meaning doorway to
another place. People go to portal sites and make them their home
pages. What happens is a “money magnet” site attracts people for
some reason - there’s news, links, and discussions going on. You can
even download a ticker tape program now that has news on your
particular subject matter that scrolls across the screen.
If
you had skiing products, you could have the snow conditions in all
different places around the country. If you were doing surfing,
There’s a guy with a web cam that shines out on the beach, and he
has a surf report. These beach bums log on there every day to see
what those tasty waves look like before they go out there. While
they are there, they’ve been brought there by this “money magnet”
idea, they might spend time at the discussion board or they might go
and hit some of the links.
Portal sites are important to
people . . . from one portal site they can visit virtually
everything of interest to them. That’s what makes them so powerful .
. . for a portal site is nothing more than a link site, a site with
many links to sites that follow the same or similar interests.
People get hooked to them - they keep coming back. Because your site
gives them everything they want to know - by creating such a portal
site is an amazing new secret that practically forces people to
visit your web site every day!
'Nothing befalls a man except what is in his
nature to endure.'
M.C.
McIntosh
'Not failure, but low aim, is
crime.'
Henry David
Thoreau
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3
How to Instantly Get Your Customers To Come Back
And Spend More Money . . . And It Won’t Cost You A Single Penny!
E-mailing follow-ups and/or “thank you
for visiting our site” messages to people who’ve visited your
website is how to instantly get your customers to come back and
spend more money . . . and it won’t cost you a single
penny!
The information can be automatically sent by e-mail
instantly to the owner of a website so that they’ve got this
information overnight. You could literally get up in the morning and
have just a standard message created in your e-mail software that
goes out to everybody . . . you could just copy the text and send it
to everybody thanking them for visiting, offering them a special
discount to act immediately because they visited your site, or
giving them a compelling reason to visit the Site again . . . maybe
telling them about something that’s going to be updated soon - that
type of thing.
But you could just literally in the morning go
click, click, click, click, click and send those e-mails back out to
them or to a list of people that have visited you that day. And
handle it just a few minutes in the morning while you’re sipping
coffee. And it won’t cost you anything extra to send any of these
e-mails out . . . that’s one of the greatest advantages of Internet
and e-mail marketing!
'Men are all the same. They always think
that something they are going to get is better than what they have
got.’
John Oliver
Hobbes
'I look forward to being older, when what you
look like becomes less and less an issue and what you are is the
point.’
Susan
Sarandon
You’re paying your monthly flat fee for
web access . . . so you can sit there and e-mail hundreds, thousands
. . . millions of messages if you so desire and have the time to do
so . . . and it won’t cost you anything!
The power of this as
a marketing tool is unbelievable! You have to remember that the one
thing the Internet Web Browser user can do is visit hundreds of
websites with the click of a mouse. And they do this often. They go
from site to site to site. They may click on your site and see
something of interest.
That reminder is what may make them
come back, and is more apt to make them feel like they’re getting to
know you, and that there’s actually someone at the other end of the
line.
'Instead of comparing our lot with that of
those who are more fortunate than we are, we should compare it with
the lot of the great majority of our fellow men. It then appears
that we are among the privileged.’
Helen Keller
'The man with a
toothache thinks everyone happy whose teeth are sound. The
poverty-stricken man makes the same mistake about the rich
man.’
George Bernard
Shaw
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4
How To Build Your Own Mighty E-Mail List
To Get Rich With!
I am going to title article, “How To
Build Your Own Mighty E-Mail List To Get Rich With.” This
information is tailor-made for Internet information marketers, but
it could be used by others who use information to sell other
products and services.
For some time now lots of info
marketers on the web have been making good sales on E-Books,
E-Manuals, and E-Reports by giving away a chapter or two of the
book, or a couple of the reports in a series of reports.
Then
they give the Table of Contents, and if people like the information
they got on the chapter or two, or the report, and they like what
they see in the Table of Contents, they’ll order the
product.
Here is a new twist. Several leading on-line book
sellers on the Internet, led by Barnes&Noble.com and Amazon.com,
along with best-selling author Stephen King, show us a new way to
capture e-mail addresses and, hopefully, make a ton of money in the
future.
Recently, in just one day (that’s right - one single
day) 400,000 copies of Stephen King’s new 66 page novelette, “Riding
The Bullet,” were either given away free or sold. You read correctly
- four hundred thousand copies in 24 hours!
'A cheerful frame of mind, reinforced by
relaxation, which in itself banishes fatigue, is the medicine that
puts all ghosts of fear on the run.'
George Eliot
'You can’t steal second
base and keep one foot on first.'
Eric
Hoffer
In one 24 hour period approximately
360,000 copies of this book were given away free while another
40,000 copies were sold by other online booksellers at $2.50 each.
That means that $100,000.00 was generated in sales from 40,000
copies sold, while 360,000 were given away free.
The smaller
dealers sold the book and that’s not too surprising. They wanted the
profits! But I think we can learn the most from the “big boys,” and
that means Barnes & Noble.com and Amazon.com. They let people
download the book absolutely free, and 360,000 people took advantage
of this great give-away.
The kudos really goes to
Barnes&Noble.com on this promotion! Barnes&Noble.com is a
distant number two to Amazon.com when it comes to online book sales,
but they really did rise to the occasion with this special
promotion. They had a joint venture with the author, Stephen King,
and the publisher, Simon & Schuster and they made online book
promotion history!
Within just 24 hours Barnes&Noble.com
gave away 216,000 copies of King’s book. Now that’s big results!
Hold onto your seat belts! One hundred and fifty copies were
downloaded every minute for 2,040 minutes, which constitutes a 24
hour period! That is really amazing!!!
Now, here is the
marketing kicker that we can learn from. Barnes&Noble.com gave
the book away free to 216,000 people. But they only gave the small
book away (let them download it) when the people first gave their
e-mail address.
'Every man is enthusiastic at times. One man
has enthusiasm for thirty minutes, another man has it for thirty
days. But it is the man who has it for thirty years who makes a
success in life.'
Flip
Wilson
'A smooth sea never made a skillful
mariner.'
Alexandre
Dumas
Ah ha! They captured 216,000 e-mail
addresses! Now, they had some of those e-mail addresses already. But
they estimate over half of them - something like 128,000 - were
people that never did business with them before.
They
promoted this with ads in USA Today, but they also got tons of free
publicity both online and offline to drive people to their site to
get Stephen King’s new book. Two hundred and sixteen thousand copies
- that’s amazing in a 24 hour period!
If we’re information
sellers, what we need to do is give away something that people will
desperately want. A booklet, a manual, some reports - whatever - and
capture those addresses. And then go for all the free publicity
offline and online.
Here’s what I am planning to do. I’ve
started writing a small manual (or you could call it a small book)
with the working title, “How To Really Get Rich With Internet
Marketing.” I am going to give it away free on my web site, and
heavily promote that fact offline and online. In the back of the
booklet or manual I am going to offer several other of my books and
home-study courses. And above all else, I am going to capture and
demand the e-mail address of every single person whom I allow to
download my booklet or manual.
I hope you’ll put this in your
pipe and smoke it! Now, it’s not likely you’ll end up giving out
360,000 books in one day...or maybe not even sell another 40,000.
But if we could just get a few thousand per day of our booklet, our
reports, or our manuals in the hands of people who gave us their
e-mail address (an opted-in e-mail address), we have a valuable
commodity we can use to sell them other things.
'A professional is someone who can do his
best work when he doesn’t feel like it.'
Anne Frank
'A hunch is creativity
trying to tell you something.'
Anon.
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5
The Next Best Thing To Getting Ed McMahon And
Dick Clark To Endorse Your Website! You Could Get This Special
Person...
Here’s something a lot of you might
think you can’t do . . . but, if you’re crafty, there’s a decent
chance that you can! It’s celebrity endorsements!
Celebrity
endorsements are nothing new to advertising and marketing. We see
them all over, and we have seen them all over for years. Michael
Jordan selling shoes, hot dogs, batteries, and McDonalds’ food, Jay
Leno pitching nacho chips, retired and still active sports heroes
pitching beer . . . it’s been here for years, and it isn’t going
anywhere soon.
Celebrities are hired to endorse products
based on how the company’s target market perceives them. For
example, a big, national fast food chain is trying to attract
everyone, so they’re going to hire someone who is a household name -
a person that literally everyone has heard of, admires, and trusts.
McDonalds’ picks Michael Jordan. American Express picks Jerry
Seinfeld.
Companies that serve smaller markets have to be
much smarter when it comes to picking celebrities to plug their
products. Due to the fact their market is smaller and has a more
specific type of interest that’s important to them, celebrities are
picked based on their familiarity and trust within the people of
that market.
'You cannot always have happiness, but you
can always give happiness.'
Anon.
'A single event can awaken
within us a stranger totally unknown to us.'
Bernard M. Baruch
Therefore, if you want to hire a
celebrity as a spokesperson for your product and/or your company, it
becomes important to really look at your market. What’s your
market’s core interest? Who is a respected and famous person who is
heavily involved in that market?
Let’s say, for example, you
company builds electric guitars. You could find a guitarist held in
high esteem by the market. This doesn’t necessarily mean going out
and try to get the attention of the hottest bands currently
recording - there are many guitarists that are held in high esteem
that aren’t even in bands anymore - they may not even record
anymore. You’d be able to get them cheaper than the hottest acts on
the stage, because their mass popularity has died down - but their
position as an influence on guitar players would make them an
invaluable spokesman.
It’s all about experts. It’s all about
who your market trusts. That’s the key to picking a celebrity to
endorse your product. The expert is a special person - and he or she
can help you make a fortune! He or she is the next best thing to
getting Ed McMahon and Dick Clark to endorse your
website!
You may go this route and find that the money the
celebrity wants is too much. There are other ways of getting
celebrity endorsement. Simply send them a sample of your product,
and ask them for a review or any comments about it they may have.
Then, when you get a reply, you could print their good remarks in
your ad copy!
In fact, you could probably cut a cheaper deal
with a celebrity . . . they give your product a positive comment or
two, and you could pay them for it. Then you could put a picture of
the celebrity on the web site along with the positive quotes, and
you’d have instant celebrity endorsement!
'You can live a lifetime and, at the end of
it, know more about other people than you know about
yourself.'
Charles A
Beard
'Time is the most valuable thing a man can
spend.'
Kenneth
Boudling
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6
The Smaller The Market, The Easier The
Sale!
It is easier to deal with a focused
market. It is a smaller, core group of people. The best key to
success is to know your customer - to know the person you are
dealing with.
If you wanted it, if you’re interested in it,
other people are interested in it. But keep in mind that what you’re
interested in, if you focus on that interest, is your market. That
is how you identify them.
When you try to go for everybody,
it is impossible to keep up. It’s impossible to find a focus and to
meet anybody’s needs.
'Nobody holds a good opinion of a man who
has a low opinion of himself.'
Henry
Ford II
'When a person is down in the world, an ounce
of help is better than a pound of preaching.’
Edward Bulwer-Lytton
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7
A Professional Reporter Can Help You Get Rich –
Over And Over And Over Again!
A professional reporter has the power of
the written word. This is combined with the power of the perception
the readers have that the magazine is giving them this story on
their own accord because it’s something the readers might find
helpful or be interested in.
This is a powerful thing.
Therefore, when the readers read the write-up the magazine gave you,
it carries a lot of weight in giving you credibility. This is why a
professional reporter can make you HUGE amounts of money over and
over again!
Remember, people don’t know you, your company, or
your products, but they do know - and trust in most cases - the
magazine that prints the story written from your press
release.
A reporter can give you a great story with their
writing ability. And the more they believe in what you have, the
better they will write the story. You have to speak their language
and show them what you can do for them and their readers.
'Have a time and place for everything, and
do everything in its time and place, and you will not only
accomplish more, but have far more leisure than those who are always
hurrying.’
Tyron
Edwards
'No one can make you feel inferior without
your consent.'
Euripides
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8
Many Pay $8,000 For Something You Can Get
FREE!
The International Trade Administration’s
Office Of Export Promotion (2201 - St. NW, Washington, D.C. 20520)
has a staff of experts that will provide information to you on
business and marketing practices for every country in the world.
This organization is set up to help you get your products and
services into foreign countries.
Many people pay private
consulting firms up to $8,000 or more for this information that you
can get for free.
'No matter what has happened, always behave
as if nothing had happened.'
Thomas F.
Woodlock
'Nobody is bored when he is trying to make
something that is beautiful, or to discover something that is
true.'
Sandra
Bierig
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9
A Good List Broker Can Make You Thousands Of
Dollars A Week!
A list broker is a person who recommends
specific mailing lists for your offers and recommends certain lists
to you. There are list managers all around the country that manage
certain mailing lists, and the list brokers work with them to get
you the best lists.
List brokers are in the business to help
you. You are their client. The more money they help you make on your
mailings, the more you’re going to go back and get lists from them.
It’s a win-win situation, and you should build a relationship with
your list broker.
We have built a relationship with our list
broker. We have been working with our list broker since 1990, and he
has helped us. He has supplied us with millions of names and
addresses. He knows which lists work the best and which lists don’t
in our market, and he makes his money by helping us make money. He
has helped us stay successful. As a result, we help him stay
successful by renting his lists.
Good list brokers can make
you rich. Why? Because they know the right lists for you to mail to
and which ones to stay away from. Whenever you run ads, you are to
some extent gambling because there are many things that influence
response.
This is where a good list broker comes in. They
stay on top of the facts, and they have many other clients out there
in the industry sending out direct mail as well. Therefore, a good
list broker has a light of insight as to what lists work the best
and what lists don’t.
When you work with a good list broker,
you are working with a person who is very knowledgeable about their
successful clients. They can get a good feel for what is working and
what is not. Then they are able to steer you to the lists that will
perform the best for you with this inside information. This is
"inside information" that can put thousands of dollars in your
pocket!
'There is danger in reckless change; but
greater danger in blind conservatism.'
George Santayana
Time is the rider
that breaks youth.'
General George S.
Patton
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10
The #1 Thing That The Entire Success Of Your
Business Depends On!
Repeat Business. Period. That’s it.
Keeping profits growing and growing is done by building a customer
base that continues to buy while you are constantly working to
attract new customers who will turn into repeat buyers! This is the
#1 way to keep your business on the right track towards
super-profits!
The money you bring in from your repeat
customers can be far greater than you will ever bring in from new
first-time customers. You must work to keep your present customer
buying. They have already told you that they want your products.
They wouldn’t have bought from you if they didn’t trust you. Why
work ten times as hard getting new customers when you can work less
to get more money out of the customers you already
have?
Thousands of businesses concentrate all their marketing
efforts on getting new customers. This is a mistake for two
reasons:
1. They must start over every time. They have to
gain a customer’s trust every time they ask for money. This makes
their work a lot harder.
'Our minds can shape the way a thing will be
because we act according to our expectations.’
Federico Fellini
'You cannot escape
the results of your thoughts. . .Whatever our present environment
may be, you will fall, remain or rise with your thoughts, your
vision, your ideal. You will become as small as your controlling
desire, as great as your dominant aspiration.’
James Lane Allen
2. They forget about their current
customers.
You have to keep in touch with your current
customers. They will pay you much more (on average) than any
first-time customer will.
You may have heard about the
problem some long-distance telephone companies had. They were
offering major long-distance discounts to people who would switch to
their company or come back to them if they had gone to another
company. There was a major backlash from the people who had NEVER
LEFT that long-distance company. They were being charged higher
rates because the company was offering such special deals to get new
customers. The moral of the story is DON’T FORGET ABOUT YOUR CURRENT
CUSTOMERS! This is a major problem many businesses choose to ignore!
Don’t you be one of them!
'If one advances confidently in the
direction of his dreams, and endeavors to live the life which he
has imagined, he will meet with a success unexpected in common
hours.’
Henry David
Thoreau
'There is no coming to consciousness without
pain.'
Beverly
Sills
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11
A Three-Letter Word That You Can Use Over And Over
Again In Your Advertising - AND MAKE A TON OF MONEY!
Always remember the value of using the
word YOU in your headlines and copy. Remember, you are writing to
one person at a time, and that is a magic word to people.
You
should get into the habit of writing to just one person and writing
in the context of "You’ll get this," "You’ll get that." Focus on
what is in it for the customer. What are they going to get?
Remember, people want to know what is in it for them, so you should
tell them what’s in it for them over and over again.
The word
YOU is a word that gets them involved right "off the bat." It brings
them into the context and helps them picture themselves with the
benefits of your product through phrases like:
1. YOU can
have more leisure time! 2. YOU can have more money! 3. Imagine
YOURself owning your own successful small business! And so
on.
A good rule of thumb is: for every time the words I, ME,
or MINE appear in your copy, you say YOU four of five times. Go
through your copy when you edit it, and get the word YOU working for
you immediately.
'Energy and persistence conquer all
things.'
Axel
Munthe
'There are only two people who can tell you the
truth about yourself — an enemy who has lost his temper and a friend
who loves you dearly.'
Bertrand
Russell
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12
A Great Headline Is The One Thing That Can
Make Your Ads Up To 19 Times More Profitable!
Tests have shown that the difference
between one headline and another headline is as high as 19 times
more response for one as opposed to the other.
This clearly
shows the opportunity available to those who can really create good
headlines. 19 times more response is equal to 19 times more profit.
That’s 19 times more business that was gained just through trying a
different headline!
By testing different headlines, you will
find the headlines that work the best for you. Come up with
different ideas for headlines. Come up with different ways to
present your offers. Keep trying to make your headlines clearer and
more compelling!
'Big shots are only little shots who keep
shooting.'
Colette
'Entrepreneurs average 3.8
failures before final success. What sets the successful ones apart
is their amazing persistence. There are a lot of people out there
with good and marketable ideas, but pure entrepreneurial types
almost never accept defeat.'
Nigel
Dennis
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13
Stones to Riches! How One Average Lady
Turns Small Stones Into Huge Profits On The Internet Auctions! Learn
Her Secret For Turning Free Items Into Huge Cash Profits!
Internet sales in general - and Internet
auctions specifically - have to power to literally open
doors.
There is a woman in Hong-Kong that walks around on the
beach and picks up stones that she thinks are pretty. She then takes
the stones back to her home, where she sits down and makes rings,
necklaces, and all sorts of different jewelry out of
them.
Her next step is to sell what she’s made - but she
doesn’t settle for just offering them in her hometown, or even her
country. She sells them to the whole world through
e-Bay!
There are many people in the world that would like to
own things from another country - trinkets, jewelry, or whatever.
Since they’re from another nation, they seem exotic - they seem rare
- they’re very special, because they come from somewhere
else.
So, when these people are faced with her jewelry on
eBay, and see that it’s all “carefully handcrafted from beautiful,
rare stones found along the beaches of Hong Kong,” it’s just that
much more enticing - and the person is willing to give quite a chunk
of money for it.
'All that I have accomplished has been by
that plodding, patient, persevering process of accretion which
builds the ant heap particle by particle, thought by thought, fact
by fact.'
Ernest
Hemingway
'We will not know unless we
begin.'
J. Balfour
And, the best part is, she doesn’t even
have to pay anything for her raw materials! She just walks along the
beach, finds herself a pretty little stone, and puts in her pocket
till she gets it where she can work on it. The stones cost her
NOTHING - but, with some time and effort, she’s able to create
jewelry that can bring her a lot of money potentially! She could
bring in huge profits on the Internet auctions - and all from some
beach stones that were totally free! This is her secret for turning
free items into huge cash profits!
And eBay access isn’t
limited to the United States - as of this writing, it is fully
accessible in ninety different countries across the globe.
Currently, ten percent of eBay’s business is coming from countries
other than the United States - and that figure is growing as more
and more people worldwide embrace the exploding Internet community
and its retail businesses!
'Enthusiasm is nothing more or less than
faith in action.'
Henry
Moore
'Either you reach a higher point today, or you
exercise your strength in order to be able to climb higher
tomorrow.'
Galen
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14
Another Great Way You Can Make Money With Your
Mailing Lists!
By putting your mailing list on the
market and finding a good mailing list manager that understands your
market, you can bring in many thousands of dollars! This is how to
get people to pay you up to twenty thousand dollars a month or more
just to use your mailing list!
This is the only way some
companies make their profit. All of their profit comes in the form
of a commission check that they get from their list manager. Their
list manager rents their list out to other companies that are
selling similar products and services - and they get a nice
check!
Some of the big mail order companies are actually
making several million dollars a year in profit by renting their
mailing lists!
You can even work with your competitors! As
long as you and your competitors are serving the same market and are
offering the same kinds of products and services, you can attempt to
strike up a deal with them. They can rent your mailing list, and you
rent their mailing list. Both of you can benefit! This is how to
join forces with your competitors to make even more money!
'Courage does not consist in calculations,
but in fighting against chances.'
John
Mellencamp
'True happiness, we are told, consists in
getting out of one’s self, but the point is not only to get out; you
must stay out, and to stay out, you must have some absorbing
errand.’
Henry James
This is one of the more unusual aspects
of the mail-order business. Many people in other kinds of businesses
may have a hard time understanding this concept. To them competitors
have always been the enemy. But, in direct mail, both companies are
looking for good names - and they can try each other’s!
A
List Manager functions much the same as a list broker, with the
exception that he/she takes over complete management of your list
for rental contacts. This is how to create a "side-line" business
that can easily make you an extra $100,000.00 a year or
more!
Here are six sure-fire ways a list manager can make you
very rich!
1. A list manager usually does his/her own list
advertising.
2. He/she solicits his/her own customers via
telephone, correspondence, meetings, etc.
3. He/she makes all
business contacts with list brokers and assumes the responsibility
of processing their orders.
4. He/she submits regular
activity reports regarding rentals, commissions, etc., to the list
owner.
5. He/she carefully analyzes data from mailings and
presents a detailed report, including suggestions and
recommendations.
'Self distrust is the cause of most of our
failures. In the assurance of strength, there is strength, and they
are the weakest, however strong, who have no faith in themselves or
their own powers.’
Christian
Bovee
'HWhen nothing is sure, everything is
possible.’
Margaret
Drabble
6. He/she maintains all bookkeeping
records and is responsible for accounts receivable.
Many
companies and individuals actually earn more than $100,000.00. Some
of them earn up in the millions - just through renting their mailing
lists. These companies choose the best list managers they can find
that will do the best possible job of representing their
lists.
Renting out mailing lists is a great sideline business
because there’s very little to do other than generate your names and
keep your list’s quality as high as possible. Many people don’t
realize how simple it really can be.
To keep your list’s
quality up, you sell good products and services and keep your
customers happy. If you are able to keep your customers happy, the
chances are very, very good that those people will be more trusting
to purchase items from other companies that rent your mailing list.
And, when this happens, those companies will continue to come back
and rent your list over and over again because the list worked so
well for them.
'Enjoyment is not a goal, it is a feeling
that accompanies important ongoing activity.'
Robert Brault
'We grow weary of those
things (and perhaps soonest) which we most desire.'
Publilius Syrus
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15
How To Use Your Site To Give Away Something FREE
That Will Make People Give You A Ton of Money!
The Lipper Analytic Review recently did
a survey in order to separate those sites that were getting the most
hits and the most business from those that were being ignored. It
came down to one very important issue - content.
If you have
a website - and you should - you’re going to really have to load it
up with content instead of just advertisements for your product or
service. So what do we mean by content? We’re talking about good
news items, solid information, interesting articles, useful advice -
anything related to the interest of the people most likely to come
to your site. Just putting up some ads for your products and
services is not good enough.
You need to have good content -
the related stories and news - that makes people want to come to the
site. For example, several sharp marketers now are selling books and
manuals over the Internet, and they’re putting a chapter or two of
the book or manual they’re selling on their webpage for their
prospects and customers to read through and preview before they buy.
Even if the first chapter comes out to a hundred pages or a hundred
and fifty pages, upload every page to your website!
'Destiny is not a matter of chance, it is a
matter of choice; it is not a thing to be waited for, it is a thing
to be achieved.'
Shih
King
'Courage is required not only in a person’s
occasional crucial decision for his own freedom, but in the little
hour to hour decisions which place the bricks in the structure of
his building of himself into a person who acts with freedom and
responsibility.'
William
Faulkner
This is working well for many internet
marketers - it’s a way to use your site to give away something FREE
that will end up making people give you a ton of money! We first
heard about this on C-Span where they have what’s called “Book T.V.”
every weekend to promote non-fiction books. Many of the books are
historical or political, but they do cover some business books, too.
They found that by just giving the first chapter plus the table of
contents of every book that they review on “Book T.V.,” their sales
more than double.
It can really pay off if you’re selling
books, manuals, reports, or any other sort of printed product. Free
samples are very powerful, and you certainly should consider giving
people free samples - they really seem to help make the
sale.
There are other sites that are looking for content. But
remember, charity starts at home with your own site. Once you’ve
taken care of your own site, then you can think about providing
content for related sites. They may not be direct competitors of
yours, but they have similar items or similar service and you may
want to do some joint venture marketing.
Let’s say your niche
market is travel. You search out all the cheapest places to go, how
to get the best airline fares, where not to go - everything related
to travel. That’s something that can go on many sites, including
sites that aren’t necessarily even travel sites. When it comes to
supplying content to other sites, you may offer it free to them, but
put that resource box at the bottom stating that you have tapes,
books, or plans that you market. People should get in touch with you
because you can give them the information they want and, of course,
you’re interested in making sales for the products that you
have. We think you really will benefit if you think about how to
fill your site with good, quality content. Then you can provide
content for other sites and make some defacto sales by getting on
those sites!
'We must learn to view changes as a natural
phenomenon—to anticipate it and to plan for it. The future is ours
to channel in the direction we want to go . . . we must continually
ask ourselves, “What will happen if. . . ?” or better still, “How
can we make'
James W.
Fulbright
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16
How To Easily Package Your Products For Maximum
Sales!
We all know that FREE bonus products are
a great incentive to get people buying what you have to offer. But
even FREE, the hottest word in marketing, can be set up to be even
MORE effective at getting response . . .
Here’s a good
illustration of what we’re going to talk about. One of the most
effective offers we’ve seen in the last few years was for a mailing
list. An established, successful company was offering out their
mailing list to beginning direct marketers in the opportunities
market.
As free bonuses for renting the list, the company
threw in a few “extras”:
- A book explaining how to create
sales letters that they could use to learn the skill, then send
sales letters to the mailing list.
- A few resource books
explaining how they could create products to offer the people on the
mailing list!
This was a tremendous offer - one that’s worth
and value instantly skyrocketed!
Why was it worth so much?
Because the main product was packaged with bonuses that complimented
it - that actually made the overall plan much faster and easer to
put into action - and the bonuses were free!
This is how to
easily package your products for maximum sales! People will
recognize deals like this - where the main product is one thing, and
the free bonuses compliment the main product by either making it
work better, faster, or more efficiently.
This is worth a lot
of money to people - and when they see that you’re selling all of
that for the price of only the BOOK, chances are they’re going to
snatch up that package!
'We lose the fear of making decisions, great
and small, as we realize that should our choice prove wrong we can,
if we will, learn from the experience.'
Anon.
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17
A Short And Sweet Formula For Writing
E-Mail Messages That Focus On Customer Problems, And Can Earn You A
Lot Of Profits In The Process!
I’ve got a short and sweet formula for
writing e-mail messages that focus on customer problems, and can
earn you a lot of profits in the process.
As you know, the
key to e-mail is keeping it brief and making it direct - that makes
it profitable. E-mail messages need to be short. Now, I know the
axiom in copyrighting is the more you tell, the more you sell, and I
believe that very strongly and practice it. But when it comes to
e-mail, I am not so sure that this old copyrighting axiom really
serves us well.
Remember, the reason we are using e-mail is
because it is fast, cheap, and efficient. And that’s really how we
like to receive our e-mail.
E-mail takes a lot of time, as
you know. The more you grow the more time it takes, so you need to
streamline how much you write and the quantity of material you
write. You want to do this without decreasing the effectiveness of
what you write. So I am going to give you a formula that will help
you do that.
'Strength does not come from winning. Your
struggles develop your strengths. When you go through hardships and
decide not to surrender, that is strength.'
Charles Caleb Colton
'We create our
fate every day. . . most of the hills we suffer from are directly
traceable to our own behavior.'
David
Seabury
I would like to make one additional
comment about the headline. I would like to suggest that if you’re
selling money making opportunity, income opportunity, or a home
business opportunity, give some consideration to the words you use
in that headline.
If you’re using the words “free,” “Money,”
and “at home,” you might want to rethink your headline and not use
them in the subject matter headline. You may want to take those
words and use them as an opening headline in the body of the
message.
The reason I say that is because so much spam has
come out with the words “free,” “make money,” and “home” that many
people have set up filters on their e-mail to delete or not show
message subjects with those words in the title.
Some time ago
I read a list of the words that people were using to filter out
their mail. These are some of the words that they are using, so it
may filter out your mail before they have a chance to see it. If
your offer requires those kinds of words, try and come up with a
subject matter headline that doesn’t use those key words but is
still powerful, and then make that headline with the words “free”
and so forth as your opening line to your e-mail message.
The
formula I would like to suggest I call PAPA. P-A-P-A - that just
makes it easy to remember. I am suggesting that you write your
e-mail in just four paragraphs. You should be able to accomplish
everything you need to do in an e-mail message in just four
paragraphs.
'If you can’t be thankful for what you
receive, be thankful for what you escape'
Harvey Oxenhorn
'We fear our highest
possibility (as well as our lowest one). We are generally afraid to
become that which we can glimpse in our most perfect
moments.'
Connie Mack
The first paragraph -“P.”
Open
your e-mail with the “pain” that your customer is feeling. Zero in
on that pain and make it immediate. If it’s poor credit, start
talking about the pain of poor credit. The pain of high repair
bills. The fact that they may not have money. Hit the pain the
customer is feeling immediately. Use vivid action words that make
that discomfort very clear and visible to your customer. Don’t
exaggerate but, “Have you been embarrassed by being refused lodging
at a hotel because you had the money but you didn’t have a credit
card?” “Have you found it difficult to get a credit card?” If you
don’t have a credit card you’re going to feel that pain
instantly.
The second paragraph - “A.”
Alleviate the
pain. Show your customer in that one paragraph how you can make it
easy, quick, and simple to reduce or eliminate that pain. Guarantee
them a credit card, using the same example, with no security deposit
and they can have it in just ten days. That takes my pain away if I
didn’t have a card and needed one!
'Within us all there are wells of thought
and dynamos of energy which are not suspected until emergencies
arise. Then oftentimes we find that it is comparatively simple to
double or triple our former capacities and to amaze ourselves by the
results achieved.’
Thomas J.
Watson
'Nature arms each man with some faculty which
enables him to do easily some feat impossible to any
other.’
Ralph Waldo
Emerson
The third paragraph -
“P.”
Provide details about how you can take that pain away.
What’s different. What’s better. What separates your offer from
anyone else.
The fourth paragraph - “A.”
Action - tell
the customer what you need for them to do to get the benefits that
you’ve just promised them. Send you an e-mail. Subscribe to your
e-zine. Ask for a special report. Go to your web site. Whatever it
takes, tell them exactly what they need to do to get the benefits
that you’ve just offered. Make it as simple, and clear, and easy as
possible to do.
That’s all it takes. That is the whole
formula. Why don’t you take those words and put them on your
computer - P-A-P-A.
You can use this to create powerful,
simple e-mails that zero in on the problem, offer a solution, and
get you the profits. It’s short and it is sweet! I hope you will use
it!
'No man will succeed unless he is ready to
face and overcome difficulties and prepared to assume
responsibilities.’
William J.H.
Boetcker
'What a man thinks of himself, that is what
determines, or rather indicates, his fate.'
Abd Al Rahman
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18
Here Are 22 Sure-Fire Ways To Make Up To Ten Times
More Money!
These are the things that are the most
crucial in your advertising. By learning, implementing, and always
keeping these twenty-two things as good as possible, many companies
have brought in ten times more profits than before. You have the
potential to do the same!
1. Capture a reader’s interest. If
you cannot get the interest of the prospect, you will never sell
them.
2. Appeal to a prospect’s self-interest. People only
care about themselves, and the more bigger and better benefits your
offer can give them that they really want, the better.
3.
Write advertisements that motivate people to buy. Forget about the
idea of "creating an awareness of your product," and focus on
selling that product. A person can know your product exists, but
that doesn’t put money into your pocket until they buy it.
4.
Stir buyer’s emotions. People buy with their emotions. The ad should
cause them to feel an emotion towards your product, and the more the
pleasant, happy, excited emotional factor they have towards your
product - the more they desire it - the higher the chance that
they’ll buy it.
'Man is still responsible. . . His success
lies not with the starts, but with himself. He must carry on the
fight of self-correction and discipline.’
Frank Curtis Williams
'We only do
well the things we like doing.'
John
Mellencamp
5. Use benefits to attract product
desire. Benefits are all that the prospects really care about. They
only want to know what the product or service can do for them that
can make their life easier, more enjoyable, and more
fulfilling.
6. Make readers "believe" your promises. If your
ad cannot make the reader believe you, the reader is not going to
buy from you. Remember, they are buying on the basis of "sight
unseen" - they send their money without ever seeing, touching, or
trying out the product. Therefore, it’s very crucial to make them
believe that you’re not going to rip them off.
7. Write
advertising that relates to the average person in your market. Use
the language and terminology that the people in your market use.
Know your market. Know what the market likes and doesn’t like. Learn
what the problems are that people in your market have. The more
you’re able to relate to them, the more you seem to honestly have
something for them!
8. Convince the hardened skeptic.
Consider all prospects to be hardened skeptics. If you do so, you
will be able to create much better advertising. Write to that
skepticism. Do everything you can to assure that prospect of the
worth of your offer.
'I have now reigned above fifty years in
victory or peace, beloved by my subjects, dreaded by my enemies,
respected by my allies. Riches and honors, power and pleasure, have
awaited my call, nor odes any earthly blessing seem to have been
wanting. . .'
Admiral John
Fisher
'He that lies down with dogs shall rise up with
fleas.'
Anon.
9. Make your offer so attractive that a
prospect will say, “Yes, that’s for me!” Make those prospects want
what you have to offer. Get them excited! Show them dramatically
what it can do for them!
10. Write copy that agrees with
existing attitudes. Your understanding of the market - not just as
the source of your profits, but as a group of people with lives,
problems, and ideals of their own - can be used to your advantage.
Learn as much about them as you can, and show them that you know
what they’re going through. Let them know they can trust
you!
11. Write copy that overcomes buyer objections. Write
down a list of all the objections to purchasing your product you can
come up with, and then tackle each one. By doing so, you can come up
with ways to lessen or destroy those objections. If you can do that,
you’re able to develop powerful copy and advertising.
12. Use
words and phrases that move people to act. Writing has its tools,
just like any other profession. In writing, those tools are words
and phrases. So use the best tools possible! Use words and phrases
that will gain the attention, the interest, and the desire of your
prospects. Then, give them a very simple, highly motivational call
to action!
'The difference in men does not lie in the
size of their hands, nor in the perfection of their bodies, but in
this one sublime ability of concentration: to throw the weight with
the blow, to live an eternity in an hour.’
Elbert Hubbard
'Concentration is
everything. On the day I’m performing, I don’t hear anything anyone
says to me.’
Luciano
Pavarotti
13. Write copy that reflects how average
people talk. Here is some advice that we go by that has been one
factor in our success: If your copy is too complicated for a seventh
grader to understand, you need to simplify it. Language can be a
barrier as well as a tool. Don’t make it difficult for those
prospects to read your advertising. People read advertising in a
very passive way, and if your ad requires work, it will most likely
end up in the trash.
14. Stay in touch with what people want.
People only buy what they really want.
15. Do not test the
obvious. Anyone can come up with ideas to test, and testing really
is one of the secrets to getting rich. However, you must test things
that are smart and are actually questionable. Common sense is just
as important as scientific actuality. Get too heavy on testing
common sense things, and you’re wasting your money.
16.
Appeal to emotions and instincts. People buy with their emotions,
and you have to play up to their feelings. Put them in the picture,
with themselves enjoying the benefits of your product.
17.
Develop facts and present proof. This is key to believability. Give
your prospects facts and proof that what you say about your product
can happen for them. Use everything at your disposal, from simple
facts and figures to testimonials from satisfied customers. The more
you can give them, the more you can tear down the wall of
skepticism.
'Strength does not come from winning. Your
struggles develop your strengths. When you go through hardships and
decide not to surrender, that is strength.'
Axel Munthe
'The firmest friendships
have been formed in mutual adversity, as iron is most strongly
united by the fiercest flame.'
Christopher Morley
18. Make a prospect justify a purchase.
Make the prospect feel like they are getting a lot for their
money.
19. Find a common meeting ground with prospects from
the start. Let those prospects know you can relate to them, and let
them know why you can relate to them. This is the benefit of writing
to a specific person and a specific market. Let them know that you
really know their problems and their wants, and that you have the
solution for them.
20. Substantiate incredible product
claims. You have to provide evidence that your claims are true. If
your claims are too wild, you have to tone them down. Outrageous
product claims can definitely be detrimental.
21. Have
back-end offers. All profits in this business are made through
back-end sales, not front end sales. The related products and
services you sell on the back-end to customers who have bought from
you before will make you the most money. The front end should merely
be used to gain initial sales and add more people to the back-end.
Once they’ve bought from you, they have showed their trust, and you
can go back to them with more offers.
22. Continually develop
new offers and advertising ideas. You will never maintain success
and growth with only one product. You have to keep coming out with
new products to maintain your profits and keep them growing.
'I have seen boys on my baseball team to
into slumps and never come out of them, and I have seen others snap
right out and come back better than ever. I guess more players lick
themselves than are ever licked by an opposing team. The first thing
any man has'
Elihu
Burritt
'The true way to soften one’s troubles is to
solace those of others.'
Pindar
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19
How To Make MASSIVE PROFITS Every Day – With
A $35.00 Item At Radio Shack!
A great source for articles and content
- one of the easiest and best sources there is - is the Interview.
Find someone who has a site that’s successful, or someone who’s site
you use regularly and admire. Typically, at the bottom of the
webpage there will be a contact link, or a link stating you can
“e-mail the webmaster.” By clicking on it, it will allow you to
e-mail the site’s operator. E-mail them with flattery about their
web page, and ask if you might conduct and interview with
them!
One of the best ways to get someone talking is by
telling them that you want to interview them, and that the interview
will be distributed and posted to possibly hundreds of other
Internet sites as well as your own, and promoted heavily. You can
ask them about tips, about their information, and if you interview
them by e-mail, you won’t have to transcribe a tape! You can just
send them e-mail questions, and they e-mail their responses. They’ve
literally written an article for you!
'What a man thinks of himself, that is what
determines, or rather indicates, his fate.'
Lillian Gish
'Never desert your own
line of talent. Be what nature intended you for, and you will
succeed.’
Sydney
Smith
The other method of interviewing is to
do it over the telephone. It does take less time for them to respond
over the phone. Cheap recording devices connected to phones
typically run around $25 to $35 at any Radio Shack. Let your
interviewee know they’re being recorded, then record it, listen to
it, and transcribe it. Whomever you interviewed has given you all
the material - now all you have to do is type it out and edit it.
Interviews could be the key to bringing you massive profits every
day - with a $35.00 item from Radio Shack!
Remember, you
become an expert when you publish, whether you publish your own
material or even if you publish other people’s material. It doesn’t
matter - you still become esteemed in the eyes of the people that
you are wanting to serve.
'From the errors of others, a wise man
corrects his own.'
Robert
Frost
'One principal reason why men are so often
useless is that they neglect their own profession or calling, and
divide and shift their attention among a multitude of objects and
pursuits.’
Nathaniel
Emmons
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20
How Just One Or Two Very Small Ideas Can Put You
"Light Years" Ahead Of The Competition!
All it takes sometimes is just one small
idea that can give you a marketing edge over your competition to
turn your profit-machine into high gear! What is that one idea?
Well, that depends on you. But, it could be as simple as finding a
unique marketing idea that your competition isn’t using. Or, you
could find something your competitor is doing wrong, and get rich by
making sure you don’t copy their mistake!
There are so many
unique ideas. But, most of them are in your head. You know your
product better than any one else. Grab a pen and a piece of paper
and see how many ideas you can come up with. How many ideas can you
think of that can give you an edge above your competition?
'As many people die from an excess of
timidity as from bravery.'
Marcus
Annaeus Seneca
'She lacks confidence, she craves
admiration insatiably. She lives on the reflections of herself in
the eyes of others. She does not dare to be herself.'
A.G. Buckham
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21
Electronic News Releases Can Make You
RICH!
Now, let’s talk about on-line news
releases and articles. There are thousands of magazines called
“E-zines” and newsletters published on-line. These are great, great
sources of free advertising. Newsletters are popping up all over the
place in cyberspace.
You can send your news release or
article (the news release is more factual information about a
product and the article should be good information about a subject
where you put that tag line at the top or at the bottom of your
article). You can send this to all sorts of E-zine publishers and
newsletter publishers on the Internet. There’s even a company called
Gach 98, whom you can contact via e-mail at Gach98@aol.com. You can
send your releases and articles to this company, and they are in the
business of distributing them to hundreds or thousands of sources of
E-zines and newsletters on the Internet.
There’s another
company that deals just with newsletters. It’s called
www.site-city.com. They have hundreds and hundreds of newsletters.
They’ll tell you about the contents of these newsletters so you can
pick the ones you want to send your articles or news releases to.
This is a wonderful way to get free publicity, and we feel it’s
something that you should get busy doing.
Don’t try to
convince yourself that you can’t write articles or news releases -
YOU CAN! If you absolutely convince yourself you can’t, then, of
course, you won’t do it. You can get someone to write them for you.
You can also gather information from other sites and rework the
information so it’s not plagiarized, or you can get government
information that is copyright free and make up some articles with
those. We encourage you do to this because you can get hundreds and
hundreds and hundreds (maybe even thousands) of E-zines and
newsletters to publish what you want to produce - and the news
releases you send them can make you rich!
'If you can’t write your idea on the back of
my calling card, you don’t have a clear idea.'
Don Marquis
'The more I want to get
something done, the less I call it work.’
Richard Bach
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22
How to Find People Who Will WANT To Link to
Your Site - And Help You Make Money!
We all live and die on traffic to our
sites, it is so very important. Banner ads are a powerful way to
increase traffic.
When you mention traffic, most people think
of search engines. Search engines are the focus. But 90% of the
traffic for a web site comes from an entirely different place – not
search engines, but simply links from other sites!
Everyone
knows what a link is from another site, but it is an overlooked gold
mine of traffic that you should devote a lot of time and effort to
developing. It’s not difficult to do, but the more links, the more
traffic, and the more referrals. You cannot count on search engines
to deliver all of your traffic. You need banner ads, you need
links.
Search engines just don’t cover the waterfront any
more. There’s been some recent research that says a lot of the
search engines don’t even index 25% of the pages that are really out
there. You cannot depend on the search engines as the source of
all of your traffic. The search engine has no real incentive to make
certain that all pages are indexed and available to the index
because search engines are primarily advertising sites. They are in
business to sell ads on the search engine. So as long as there is
enough there to be useful to their clients, they’re going to
succeed.
'I have the feeling when I write poetry that
I’m doing what I’m supposed to do. You don’t’ think about whether
you’re going to get money or fame, you just do it.'
Dorothy Sayers
'Genius is the ability
to reduce the complicated to the simple.'
Christopher Morely
You need to build additional ways of
getting traffic and not devote all of your time and effort to high
positions on the search engines. A way to go about it is simply to
look for sites that will attract the same kind of customers that
you’re looking for. These are sites that will appeal to the same
demographics as your customer. If you’re selling a high ticket item,
you want to look at sites that people visit that are high priced
items as well. If you’re in a particular niche market, you want to
look for other sites that will appeal to the same market.
We
know what you’re thinking ... “What about the competition? I don’t
want to do business with the competition. I don’t want links with
the competition.”
Well, you don’t want a link with someone
who sells exactly what you sell, or who sells what you sell cheaper
than what you sell, but you do want linked with people who are in
the same industry. People who are selling some of the same products
still would help, as long as they can deliver and are willing to
deliver target customers, it is a mutual and beneficial
arrangement.
For example, there are a lot of opportunities,
but if your site was on self-publishing, there are all sorts of
links that you could establish with printers, artists who design
covers, companies who make display racks, box racks for store
counters, companies who write press materials, ghost writers, and it
goes on and on and on.
'The immature mind hops from one thing to
another, the mature mind seeks to follow through.'
Richard Bach
'The man with a
toothache thinks everyone happy whose teeth are sound. The poverty
stricken man makes the same mistake about the rich
man.'
Henry Ford
People that are related, sources that
would be useful for people who visit your site - your customers will
appreciate you for it, because you become a resource. This is not
just a link. While you are building traffic for them, you are giving
valuable information. You’re taking them to sources. And, if you
establish a reciprocal link with these companies, there are people
who visit the printer who are doing self-publishing so they want to
come to your site.
It’s very simple to do. You just have to
take the time to approach these other sites that attract the same
kind and class of customers that you are looking for and ask them to
establish the link. Offer to put a link on your site, or put a link
on their site, contact them and say, “You’re a valuable resource
with our customers. I put a link on my site to yours, would you be
inclined to do the same for me?” Some will, some won’t. It doesn’t
matter. The more links on your site, the more people will come again
and again to your site, the more people who will be referred to your
site.
If you have an affiliate program, you could use it
strictly as a link builder. We have a friend who does this. He
checks into sites that he thinks are high quality sites, that have
products that his customers would be interested in, related
products, sites that he would like to be associated with.
He
contacts them, asks for a link to help his new site prosper, and he
offers them a link in exchange. But then he goes one step
further.
'The man who thinks his wife, his baby, his
house, his horse, his dog, and himself severely unequalled, is
almost sure to be a good humored person.'
Owen Meredith
'The man who makes no
mistakes lacks boldness and the spirit of adventure. He never tries
anything new. He is a brake on the wheels of progress.'
Henri Frederic Amiel
He offers to pay them a commission on
any sale from a customer that is referred to him from their link,
and he offers to pay them a commission on every sale that is made
for a full year. Well, that’s quite an incentive to establish a
link!
You don’t have to have an affiliate program to get a
link, but this just makes it almost a slam-dunk deal. It gets web
site owners’ attention, and it is getting our friend some very high
quality links that he probably wouldn’t have gotten any other way.
It’s no problem for him to handle as an affiliate program because
his software is going to do all that. His software tracks it for one
year. It tells him when to write the check. So it is a good sales
technique for getting links and establishing an affiliate program at
the same time.
Currently, many of the search engines will
raise your position higher toward the top of the list if you have a
lot of links to and from your site. It is a big factor in
determining your position. Everything else being the same, if you’ve
got all the same keywords as another site, and you have a lot of
links, you go to the top. So at the same time you’re building links
to build traffic to your own site, you are in effect moving your own
site up in the search engine standings because of all the links that
you are establishing.
'The man who fears nothing is as powerful as
he who is feared by everybody.'
George
C. Scott
'The hopeful man sees success where others
see failure, sunshine where others see shadows and
storm.'
John Lancaster
Spalding
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23
If You Understand Good Marketing Techniques,
There Are Many Products You Could Find And Sell For A Profit -
Products That Initially Failed Simply Because The Original Seller
DIDN’T Understand Marketing!
Marketing is everything, and many great
product ideas are doomed to failure from the word "go" . . . because
the companies didn’t know how to market them. It’s not the product
that really matters.
We see companies very often that are
very protective of every business and product idea that they have.
They are afraid of letting anyone else know about their ideas
because they are afraid someone else will use them to make
millions.
This just isn’t true. It’s difficult to get out
there and promote products. It’s hard to get people to send you
their money. We are living in a competitive society, and no one
knows this better than a good marketer.
A lot of products
could have sold if someone had simply taken the time and effort to
learn how to market them. This is why you can find "gold mines" of
products out there that other people haven’t been able to do
anything with - AND CASH IN WITH THEM! It’s a matter of knowing how
to market these products that is the most important.
'The highest courage is not to be found in
the instinctive acts of men who risk their lives to save a friend or
slay a foe; the physical fearlessness of a moment or an hour is not
to be compared with immolation.'
Thomas Paine
'When love and skill
work together, expect a masterpiece.’
John Ruskin
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24
Ask Yourself Some Simple Questions, And You
May Discover In Which Area Your Expertise Can Result In A
Money-Making Book.
Go ahead. Fill in the blanks and take
the first step to making bigger profits as your own publisher.
Answer these seven questions, and you can easily make thousands of
dollars!
1. Selling used __________ means big profits. 2.
How to make money as a __________. 3. Selling __________ and
making money. 4. Save big with __________. 5. How to start a
profitable __________ business. 6. Make profits each week by
__________. 7. I am an expert at __________.
You need to
spend some serious time thinking these seven things through. These
phrases represent hooks - things that gain people’s interest when
they read them, things that compel the reader to keep reading to
find out how what your offer can give them the powerful benefit
mentioned.
These are the kinds of ideas you need to come up
with and use. This is not an all inclusive list, and you should
always try to come up with your own.
This is merely a sample
list, merely a "starter’s block" for you to start with and gain some
idea of what will make you profitable. These are the kinds of ideas
which many direct-response marketers use to grab the attention of
their prospects and make thousands of dollars.
If you learn
how to correctly incorporate these ideas to develop your own product
ideas and your own ad copy, and you are advertising to the correct
market, you stand a very good chance of finding the same kind of
success yourself.
'The more I want to get something done, the
less I call it work.’
Richard
Bach
'Let me tell you the secret that has led me to my
goal: my strength lies solely in my tenacity.'
Marcus Aurelius
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25
How You Can Buy Good, Quality Books For Mere
PENNIES And Sell Them For Dollars! Incredible! Spend Pennies On The
Dollar For Great Products!
Although the best book to sell to
catalog houses is one you have written yourself, consider
"Remainder" books that are left over from editions that the original
publisher could not sell completely through book stores and regular
book wholesalers. You can buy books that sold for ten dollars for as
low as fifty cents - or less!
These books sell cheap because
the company is trying to get rid of them. Perhaps the company’s
marketing plan was inadequate. Perhaps they didn’t locate their best
prospects, or their advertising wasn’t up to par. Whatever the case,
there are a lot of really good products out there that other
companies don’t know how to sell . . . but you
could!
Remainder books can make great bonuses, or you can
sell them for big bucks. Since they are so inexpensive for you to
pick up, they can make great free gifts, be it with a purchase or
with inquiries. Since many of these remainder books are good
products, though, you can also sell them for maximum profit. The
choice is up to you.
Buying and then reselling remainder
books is how to get a best-selling product for pennies - and sell it
for dollars!
‘The one important thing I have learned over
the years is the difference between taking one’s work seriously and
taking one’s self seriously. The first is imperative and the second
is disastrous.'
Anon.
'He who cannot pray when the
sun is shining will not know how to pray when the clouds
come.'
Bernard de
Fontenelle
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This eBook Brought To You By:
Felipe Herrera
4122 Winter Sunrise Dr
San Antonio TX 78244-3270
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