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very enticing. You give them a big discount, at least 50%, maybe even 60% or 70%. You want to get them excited about selling your product because they know, and you know, it will relate to their customers that come to their site.
Get two or three hundred sites to sell your fifty dollar product and you get $20 for every sale. You can sweeten the deal by saying they don’t even have to stock this because we will stock and ship the product. You could make thousands and thousands of dollars of extra revenue every month off your 200 sites. This would not be difficult to get if you made $20 per sale and the site made $30 per sale. All they would have to sell is one item per week. And there are so many sites out there on the net, you could potentially find hundreds, or even thousands of sites all perfect to contact about selling your product!
Some of these people are going to come back to you and say, “You want us to sell your product, we have a very good product and, if you have a site of your own, we’d like you to sell it on your site.” Well, that’s okay, too. Then you make money both ways. You can sell something you know your customers want and make a nice commission for every sale. The main thrust of this idea is to get hundreds of sites if possible (as many as you can) to sell your product. Give them a big mark-up. It costs you nothing to do this, except for some telephone calls or some e-mail. It’s a win-win proposition - it’s how you can get other Internet users to help make you RICH!
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3
Where To Find Products
That Aren’t Just Worth A Fortune - But Worth Their Weight In GOLD!
Ray, A friend of ours, owned a cafe in San Diego, then moved to a suburb of Denver, Colorado. Recently in the past few months, his mother and father both passed away within 2 days of each other. It was a double funeral.
Ray and his sister ended up with the responsibility of splitting up all the things that were left. They split the stocks and the bonds and the real estate. That was no problem. But Dad had all of sorts of . . . stuff! They didn’t know how to split it.
Ray said, “What are we going to do with all of these books, papers, comic books - all this stuff that Dad had?”
Roberta, his sister, said, “Well, I’m going to tell you how we’re going to split it. You take what you want and I’m going to throw the rest out.”
First he went to some bookstores in Denver - “The Tattered Pages” and others, and sold, at very cheap prices, some good stuff. He had Batman and Superman comics and some really old stuff. Some of the amazing stories, old pulp fiction books and magazines
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newspapers - all kinds of great stuff. Some of the newspapers were of the depression, Pearl Harbor, the attack by the Japanese, and John F. Kennedy’s assassination.
He put it all up for bidding on the auction sites. He sold thousands of dollars worth of stuff because Dad had stacks and stacks of these old newspapers and magazines that people collect! He had the first edition of “Look” magazine. He had some “Life” and “Reader’s Digest” that were among the first editions. It was just fabulous what he was able to make from this.
Also, his Dad had some old 78 and 45 records of Frank Sinatra and The Tommy Dorsey Band and all kinds of good old stuff. He made thousands of dollars. Now, he has a dilemma whether he should split it with his sister who told him, “Hey, you take what you want of that junk and the rest of it should be thrown in the trash.” He has a real dilemma because he feels like he should give her some money and he probably will.
The lesson from this, is how much old stuff do we have around in our attic or basement that really is valuable? How much of this junk do our friends and relatives have that they don’t realize is valuable? They’re just collecting it and it gets all stacked up.
To sell on the Auction Sites, think about what you have in the attic, garage, or the basement, and also think about what your friends have. It’s just amazing how many people have valuable things, but they don’t know that they’re valuable. Some of this stuff is worth a fortune - in fact, it’s worth its weight in gold!
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4
Just 30 Or 40 Minutes A Day You Could Build A Collection
Of Web Site Links People Will Want To Spend Their
Cash To Use!
We think there’s a real opportunity for people in specific niche markets where people would be willing to pay twenty, thirty, fifty, even a hundred dollars for one of these memberships to a directory like that. Basically, once you have a foundation of links that would be of interest to a particular market, to keep it updated you simply have to spend thirty minutes a day or less checking the current links you have.
Just make sure they’re still working and go out onto the search engines and do your own intensive searching. Find maybe just a link a day that you can add to your directory. Some days you might not find any. Some days you might find two or three that you can add. But in just 30 or 40 minutes a day, you can find some great new links that you can add to your directory and really build value to your members.
Here’s a profit example. We will give you an example using this company’s pricing. It was $50.00 for a membership to their directory. Now let’s say you create your own directory and sell memberships to it for $50.00. If you sell just six memberships a day, you could pocket over $100,000.00 in sales a year.
Just signing up six people to your small niche directory, people who instead of going to the search engines want to go directly to your site. And you can keep it updated and keep it growing in as little as 30 minutes a day or less. It is a simple idea.
But if you go to a niche market, it would be worth their time to spend you $50.00 instead of spending hours on the search engines. You may have a great idea for a membership package that could put a lot of cash into your pocket!
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5
One Super-Simple - Yet Explosively Powerful - Internet Marketing Secret, And 30 Fast, Easy Ways
To Put It Into Action!
In this article I am going to reveal one super-simple - yet explosively powerful - Internet marketing secret, and 30 fast, easy ways to put it into action. So, here we go!
You’re going to offer something on your web site absolutely free. We’ve talked about this a little bit before, but I am going to go into more depth this time.
People love getting freebies, and if you offer something free - even if it is something that costs you little more than a few inches of space on your web site - it gives people an extra incentive to visit your site.
There are two things you should remem-ber when offering a free item on your site:
1. The product must be of the highest quality.
If you offer a freebie that is junk, visitors to your site will believe your other products are junk, too. If you make your free offer valuable and very high in quality, you are more likely to
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get the visitor to take a chance on your other products.
2. Include a price tag on your free item, even though you are giving it away at no charge.
Visitors to your site are more likely to take advantage of your freebies if they believe that they would normally pay ten, twenty, fifty, or even a hundred dollars or more for the item. It is a simple idea, but you have the ability to pull in hundreds or even thousands of visitors a day offering something free that people desperately want.
Now that you know the secret, here are 30 free things you can include on your own web site!
1. A free e-mail newsletter or e-zine
2. A free tip-of-the-day
3. A free chapter of a book
4. A free complete electronic book
5. A free contest
6. A free report
7. A free article reprint
8. A free product sample
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9. A free advertising specialty
10. A free discussion board or forum
11. A free catalog
12. A free coupon or special discount
13. A free trial subscription to a magazine or a newsletter
14. A free survey
15. A free consultation
16. A free web site review
17. Free graphics
18. Free web site hosting or other valuable Internet service like a free auto-responder or list
service,
19. Free web site templates
20. Free software
21. A free audio tape, video tape, or CD
22. A free affiliate program
23. A free reminder service
24. A free e-mail service
25. Free shipping
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26. Free customer support
27. Free access to a “members only” site
28. Free banner or classified advertising
29. If you’ve got a cooking site you may want to offer a free recipe
30. If you’ve got a real estate site you may want to offer a free mortgage calculator or free home buying tips
Whatever type of Internet web site you have, you should offer a variety of valuable free items to pull people into your site. After all, with so many web sites on the Internet, sometimes your potential customers will need a little extra incentive to visit your site over your competition’s. Giving away freebies can give you the competitive edge you need!
“Free” is the most popular, most powerful word ever used in marketing. People love “free.” I’ve seen people use headlines with only the word “Free,” because people love it! There are entire books and newsletters about getting stuff for free. People love that word, and it catches their attention. They want to grab up whatever it is that is free, especially if they see that it is something that is high quality, something that they want, and something very valuable. People grab onto it!
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We believe that, on the Internet, “Free” is what everything’s about! That’s what people are looking for... free stuff, free information, free news, free headlines, etc.! If you’re not offering something free on your web site, you’re a rogue!
A friend and business associate of ours publishes a weekly newsletter. He sells it for $149.00 a year - but he gives it away free! Then there’s a free weekly course he sends out to customers who give him their e-mail address and agree to receive e-mails from his company.
He combines the value of the newsletter and the weekly course to be a little more than $500.00 - but he gives them away free to those who let him have their e-mail addresses! They are paying him for what they get, with their e-mail addresses, but they don’t feel like it. All they’re doing is giving him permission to occasionally invade their mailbox with a notice of something with value.
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6
How To Turn A Tiny Informational Product Into
A HUGE Profit-Earning
Study Course That Could Bring You RICHES!
So, finally I said, “Well, I’m just going to reprint it myself.” Now, when people order something from me, I throw that in there. I tell them that they’ve got to read it, instead of getting all these phone calls asking, “Where can I find this book for $10?” It ended a ton of frustration. It made me a hero and increased my sales. That helps boost the value of a package.
You might say, “I already have a product.” But take a moment to imagine if you use methods where you talk on the phone and you make an audio tape. Throw that interview in. Then, you get this As You Think book and toss that in.
Pretty soon you begin to have a real course, not just a small information product. You have a BIG information product. Plus, everybody needs a free bonus gift. So, those two books have worked extremely well for me.
Finally, we’re putting them on the Internet. I have a website I’m developing. It’s almost ready. I sent computer whiz friend of
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mine the disk. He knows a lot about the Internet, whereas I don’t.
I let him handle it, and guess what? Now you’re be able to go to the website and just click on these. If you have adobe acrobat or one of those programs which you can download for free, this book will go from my website into your computer and you can have it right there in your desktop. You can read it on your screen or you can hit print and print it out. You’ll be able to get this book instantly and absolutely free. What that will do is take to the website if they wish to go there. Those are products that, instead of having to develop them in one day, already exist.
There are all kinds of other books that are available. I always thought a good product would be to collect a lot of these and put them all on a CD-ROM. Then, you could sell this to people and say, “Here’s 25 products you can have the rights to.” A lot of people would buy that. I would buy it.
If you want to collect these, find them, or just create something out of them, you can redo something you have by adding this to the back. Just get books that are in the public domain.
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7
How To Take The “Guesswork”
Out
Of
Making Money
Making money doesn’t have to be risky. You can take all the guesswork out of it by doing these four things:
1) Test something new all the time.
2) Test small and you’ll never take big risks.
3) Test new offers to your best customers first. If you can’t make a profit to this small group - you won’t be able to make a profit to the larger groups of people who have never done business with you.
4) Only “roll-out” with the proven offers that have made you money.
Do these things consistently. By following these steps, you’ll take all the risk out of trying new ideas. “Rolling-out” means finding out how many people you can profitably sell your offer to. It’s possible to get rich by simply rolling-out with just a few of your proven offers.
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8
How You Can Build The Most Excitement and Desire You
Possibly Can For Your Product! Make Those Prospects Want It So Bad,
It Could HURT!
The key to selling is through appealing to people’s emotions - what they want, what they need. You show them their own pain or inconvenience, and you do so dramatically, so as to upset them as to the situation they’re in.
Then, like a knight on a white horse, here is your product, answer to those people’s troubles! Or, it could be . . . if they’d order it . . .
It is a person’s emotions that make them want to buy products. And here’s an incredible way to really get under a prospect’s skin and make them want whatever you have very bad...
Make the simple act of buying a product appear to be a major lifelong purchase! This is how you can build the most excitement and desire you possibly can for your product! Make those prospects want it so bad, it could HURT!
How do you present a product as such a big, important purchase?
First of all, you can explain to the prospects that your offer is an EXCLUSIVE
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offer . . . only certain people can qualify to receive the product because of its nature, complexity, worth, etc. This is exciting to prospects, because it’s a statement that not everyone is able to buy it - only those chosen to be worthy. And to be proved worthy is to be more advanced than the peers in their market.
“This is something rare, something for only special people . . . so if I get it, I must be special, right?”
Then, when they reach the order form, make it like signing a legal contract - almost to the point of exaggeration.
Tell them they have to order by certified check . . . because that’s the only way they can get it. Tell them that you won’t be held responsible for how they use the information in the product.
Make them sign and date the order form, maybe once printed and once in signature. Make sure the order form mentions that the signature is a “legal document.”
With all of these different things prospects either have to do or have to qualify with in order to get the product, prospects are going to feel that the product must be something VERY special to deserve this kind of attention . . . and chances are, many of them are going to want the product so bad, it might just hurt wondering about what great information is inside!
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9
How Good Record
Keeping Can Help You
Get Filthy Rich!
If you keep accurate records from year to year, you will gain a lot of good information pertaining to what works best in your particular market. Good accurate record keeping is essential.
With direct response marketing you are allowed the luxury of testing and tracking to learn what is making you the most money. When you put an idea out on the market, you can quickly learn whether or not the idea is a winner. You can test it against other ideas you might have to see which is the most profitable for you.
By keeping accurate records, you are able to learn how well your ideas are received by the marketplace. As this goes on over time, you gain a real feel for what works and what doesn’t work.
Without record keeping, you are simply gambling. Good record keeping is essential. It helps you take the guesswork out of the business.
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10
Three Rules For Making Millions Of Dollars In Direct-Marketing!
There are three basic rules you must understand and follow before you can make millions of dollars in direct-marketing. These rules are simple and easy-to-follow. If you use these three rules, you can potentially make millions of dollars!
These three simple rules are:
1) Market Research
Market Research is simply finding out what the people in your market are buying, why they are buying it, who they are buying it from, and what they are paying for it, etc. Market research is studying your market to learn about their buying habits. Market research is an exciting part of making money! Many times it can give you a new marketing idea or approach!
2) Accumulating Effective Mailing Lists
Your mailing list is the most vital, important part of the offer. A business could create a spectacular offer brimming over with benefits and value, but if the business had a bad mailing list, it will get very few of the sales it could have had. The flip side is sometimes true as well, though. You could have a
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mediocre offer, but mail it to an excellent mailing list, and do extremely well!
An efficient, excellently received mailing list is a boon to the business that knows how to use it. Good lists are extremely valuable, due to the amount of sales they pull. Good mailing lists are made up of the best customers or prospects you sell your products or services to.
3) Customer Follow-Up
All this means is going back to your customers again and again. When many people get into business, they think that all they have to do is sit back and wait for the phone to ring. They wait for business to happen, rather than making it happen.
Customer follow-up, then, is keeping in touch with customers by sending them other mailings. The business always is trying to sell its customers other things related to the first purchase!
So, again, the three things you must do in order to make money in this business are:
1) Market Research
2) Accumulate Effective Mailing Lists
3) Customer Follow-Up!
If you will make sure you do each of these things, you will be well on your way to increasing your profits!
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11
As A Direct-Marketer, You’ll Be Judged By The Quality
Of Your Products And Your Ads - NOT By The Size
Of Your Business!
One of the best benefits of having a direct-response marketing company is the fact that nobody but you has to know how big your company really is. You’re advertising in publications, and you’re using direct mail. In those mediums, you do not deal with many, if any, walk-in customers.
Our company has served over 250,000 customers, not counting the seminars we’ve had for our customers. Out of 250,000 customers, only about 1,000 people have actually physically walked into our main place of business on their own.
Nobody, except someone who actually walks in to your main place of business, actually has to know how big your company really is. People can think you’re a giant company simply from how you present yourself in your ads and sales material. These ads and sales materials are the only things people have to judge you by! This is how to make your customers and prospects think that you have a much bigger company than you actually do!
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12
How To E-Mail Your Way
To An
Online Fortune!
Auto-responders are great because in mail order we do two-step marketing. That means someone replies by phone or mail and then we send them the material. The whole process takes several days. But with an auto-responder, of course, you can reply immediately. It is just set up so that the person gets instant gratification.
We want to talk about a different aspect of e-mail that is a powerful way to increase your business. E-mail is great. It is so cheap. You can e-mail 5,000 people for just a tiny fraction of the price it would cost to mail 5,000 people. It is almost free once you have the system in place.
mind that if the seller will defraud the government, he/she ma
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13
The Ten Secrets Of
The Highest Paid
Copywriters In The World!
The title of this article is “Ten Secrets Of The Highest Paid Copywriters In The World.” Now, just as a preface, you may be thinking, “What does copywriting have to do with me making money on my web site?”
Let me tell you, it has everything to do with making money on your web site!
One of the biggest assets you can have as an Internet marketer is the ability to write powerful advertising and sales copy. That is one of the biggest problems I see on the Internet today as I search for web sites both related and unrelated to the market that I’m in.
Many of the commercial “E-Commerce” web sites out there on the Internet today just look good. They’ve been built by designers who were interested in putting fancy graphics up and promoting their own businesses. They’re more into the graphic side of it rather than actually promoting the products and services that those web sites are trying to sell. Many times That’s the sort of mentality you end up with when you hire a graphic artist or one of those fancy web marketing companies. They’re typically only interested in making themselves look good by building a web site that they can
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pat themselves on the back for and say, “Look what we did! Look what we did!”
Learning the secrets of writing great advertising copy can actually help you make huge amounts of money with your web site. In this case, as the saying goes, the pen really is mightier than the sword. A good ad or sales letter can actually be worth hundreds of thousands of dollars over its lifetime to you!
Think about this with me for a minute. Your web site can actually be on the Internet for years, as long as the Internet exists - and from all the information we’ve gotten, we believe it will be around for years and years and years to come.
An ad that you write one time could literally be seen by millions of people over the course of its time on the Internet. You could remove it if you wanted to, but let’s assume you leave it up there for years. Now, let’s say you spend 100 hours total writing the sales letter. You’ve got it in its best form, so you slap it up on your web site.
Now over the course of the time it is up there - perhaps a year, perhaps ten years, who knows - that sales letter actually makes you a total of $100,000 in profit. That’s totally possible, and if you ask a lot of people who are successful on the Internet, they’ll say that making $100,000 with one sales letter isn’t that hard to do. If you do that, you will have just
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made $1,000 for every hour you spent writing that sales letter!
A good copywriter, no matter whether it’s a mail order copywriter or an Internet copywriter, can easily earn up to $1,000 or more for every hour he or she spends writing ads or sales letters. In fact, many top-notch copywriters earn a lot more than that!
With that in mind along with a realization of the potential power of writing your own sales letters and ads for your web site on the Internet, here are ten copywriting secrets that the best copywriters use. If you’ll follow their secrets you can quickly learn how to write powerful ads and sales letters for your own web site and direct response marketing campaigns too.
1) They do everything possible to know every aspect of their products and services.
Look for uniqueness, special features, and benefits that can be offered to prospects or customers.
Some copywriters that aren’t professional and don’t take the time to learn the copywriting trade or how to write successful advertising will only abstractly know their products. They know what the price is and they know a few of the main features, but to be a very successful copywriter you need to know down to the finest detail about your products and services. This way you can look for unique
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ways to present those benefits. They may not all be benefits that would come to people’s mind right off the bat, but you’ll get all the nitty gritty details of your offers and products so you can present that to your customers through your ads or sales letters.
2) They learn everything they can about the market their sales material is targeted to reach.
This is a very important thing! A lot of people focus too much on the products they’re trying to sell and not enough time on the people they are trying to sell their products to. Therefore, you should learn everything you can about the people you are trying to reach - what they like, what they buy, their lifestyle, what they spend their money on - these kinds of things.
3) They know the right words, phrases and approaches that will make their offer more effective.
There are published books you can get in bookstores today that list words that sell. In fact, I believe there is a book called, “Words That Sell,” and you can study that book. There are many other books and reports like it that list phrases and words that people use to sell products and services.
If you can find a way to incorporate certain words that make your offer stand out, you can actually word your ads and sales
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letters so that they sell better, are more powerful, and actually net you more sales than if you would just use other words that weren’t as powerful.
4) They learn everything they can about the competition.
They find out how their products compare in value and quality. They know what kinds of promotions their competitors are using, and they learn how to incorporate some of those secrets and techniques into their own marketing.
I read a great story in a book about Sam Walton. It said his kids actually got tired of running into Kmarts all the time. He said Sam Walton actually professed to have been in more Kmarts and spent more time in Kmarts than anybody else on the face of the earth - including any Kmart employee or owner, for that matter.
That’s a powerful example. Just because you sell one product doesn’t mean you can’t go on another web site and purchase other people’s products. In fact, I recommend you spend a lot of time buying offers from other people that are selling things similar to yours or things that complement your product so you can get ideas on how to incorporate some of the marketing techniques that they’re using into your own ads, sales letters, and offers.
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5) They know how to gather testimonials to increase the response to their ads and sales letters.
When you by products from a lot of the offers you see today, the business isn’t gathering testimonials. Occasionally someone will, and if you just are selling a product or service, they’ll occasionally send you a testimonial. But that’s going to occur far and few between!
If you actually incorporate some method of gathering testimonials, you’ll find that people will be happy to send you testimonials. If your product is good and impressive, they’re going to send you an endorsement you can use in all your ads and sales letters.
On a web site, you might actually have a page that is specifically full of testimonials that your customers have sent you. You don’t have to just have a few. Because you’re on the Internet, you could have pages and pages of testimonials! In your main sales letter you might have a few placed sporadically. You could also have a link that says, “Click here to read what all my customers are saying about me. We have thousands of testimonials on file...” (or whatever the case may be).
6) They collect and study ads that have similar products.
They can do this to get creative ideas that help them with their ads. They seek out
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ads that have been running continuously. They can also look for these kinds of ads to avoid the mistakes that other marketers are making.
One of the things that many copywriters and marketers talk about is their swipe file. A swipe file is simply either a box full of sales letters and ads or a notebook full of sales letters and ads that they can refer to every time they need new ideas. They can flip through the ads and sales letters.
They might have printouts of web sites they’ve visited with good layouts, copy, etc. The swipe file is something you can refer back to again and again, to read and study what other people are doing.
One of the most important things to look for if you’re looking at web sites or direct mail packages is ads that are running over and over again. If you see ads changing all the time, it probably means that what they’re using isn’t working and they are looking for something new. But when you see an ad running over and over again without any change - assuming they are testing like they should be doing - that means that you’re dealing with a successful ad or sales letter, and you can incorporate some of the ideas they are using into your own marketing.
I’m not saying you should steal their ideas - that is totally wrong! But you can look for ways to incorporate some of the main
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themes and ideas that those companies are using into your own advertising.
7) Focus on the ultimate goal of each ad or sales letter.
Who is the ad written to, and what is the ad’s intended end result?
Whenever you create an ad or sales letter you need to focus on your ultimate goal. That should be, obviously, to get the order for what you are selling. Make that the ultimate goal of your sales piece, whether it’s an ad or a sales letter.
Whether you’re trying to get them to send for more information or to actually order your product, every word you write should be thought out and created in such a way to move them through your sales letter and get them to the close where you actually present the offer and get them to invest in whatever product or service you’re selling.
8) They know how to create irresistible offers that make people want to buy.
Anybody can write an ad or sales letter that explains what the product is and says, “Here, it’s available for $XX.XX,” but a powerful copywriter knows how to create irresistible offers using language that sells the products to people who want to buy them.
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It is very important that you know the language of a powerful sales letter or ads so that you can create those irresistible offers.
9) They know the importance of testing as many different elements as possible and they do this as frequently as possible.
With a web site, test generation is very simple. You can simply go on the web site, make a change, and if you’re getting lots of traffic within a day or two, you know whether that new test is working or not.
You always need to be testing something new, be it a new headline, a different price, a different guarantee, or any of the myriad of things that can be changed. You always need to be testing something and have a way to track the results so you can find out which ads, sales letters, and headlines are working the best. This way you can always be moving towards making more money with your web site.
10) They know how to close.
This is probably the most important aspect for you to learn. This is knowing how to create strong sales presentations, how to close the sale, how to get the peoples’ money, how to have them send you their check or money order or, in the case of the Internet, have them click that special button to charge it right to their credit card.
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The closing is the most important part of your sales letter next to the headline, because if you don’t ask for the order you’re not going to get it. There is no way that anybody is going to go ahead and do it on their own! You might have a few sales, which are people that say, “I need this. Here’s their address. I guess they didn’t really tell me what to do with my money, but maybe I’ll just send them a check and hopefully the product will arrive.”
If you go step-by-step and tell your prospects, “Follow these steps to order now! Just click this button and charge it to your credit card. It will be easy!” Whatever you do, you have to close your sales letters or you won’t be successful.
The best secret of all is that great adver-tising copywriters are made. They are not born!
It is not a skill that you either have or you don’t have. You can learn these ten things and earn a fortune in the process. Successful advertising copywriters charge up to $15,000 or more just to write a simple direct mail package. They get paid huge fees because of all the money their ads and sales letters can make.
Just one sales letter that took about a hundred hours to make can easily generate over $100,000 or more in profits. Some bring in even millions of dollars in profits!
By learning these secrets yourself, you not only save the time and the money of having another copywriter write your ads, but you’ll be able to crank out profitable cash-producing ads and sales letters every time you need them, for any sort of product you ever create now or in the future.
Learning how to write successful, powerful copywriting, advertising, and sales letters is one of the most important things you can ever learn.
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