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The Fast Way We Turned $1,000 Into 
$10,000,000! 

THE SECRET IS MARKETING LEVERAGE. We started with less than $1,000 and turned it into over ten million dollars by using this kind of leverage. 

A) Our front end and back end promotions were closely tied together. 

B) Our back end business was very 
strong. 

C) We created a powerful U.S.P. (Unique Selling Position) that separated us from all the other companies in our market. Then we used this U.S.P. in all our ads and sales material.

D) We built relationships with our customers and re sold them products and services that were related to the items they bought from us the first time. 

These are the simple steps that made us millionaires. They can work for you, too. Many of the money making strategies in this manual are related to these four simple steps. Look closely at all of the strategies in this manual and you’ll see how these same four steps work together.

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Here Are Five Things You Can Do To Make Your 
Company A Super Force To Be Reckoned With!

Regardless of the actual size of your company, you can give your company the appearance of a super force if you will follow these five guidelines:

1. Select a name that is short, easy to remember, and that describes your business.

When it comes to your business name, don’t be too specific. Your business may grow beyond what your name implies. For example, you may choose the name “Mary’s Balloon Shop” for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be “Mary’s Gift Shop.”

2. Create a niche in the market that can be yours.

The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can’t get from anyone else. Then, you will have your niche that can make your business super profitable. Your niche 

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might change over time, but you must always search to find something to give your customers that they can’t get anywhere else!

3. Visually implant your image into the minds of your prospects with a company logo.

You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say “the golden arches!” That’s right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.

There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a “catch phrase” such as “it’s everywhere you want to be!” Who says that? Of course, it’s Visa Credit Card!

4. Create a down to earth, yet professional, identity.

You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy to understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don’t want to say anything that would offend your prospect!

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