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How To Use One Very “Personal” 
Word To Make Your Sales Soar!

One of the biggest keys to turning a prospect into a cash-paying customer ready and willing to purchase your product is through filling them with desire with your marketing copy. And one of the best techniques you can use to create that desire is personalization.

Personalization is, essentially, using copy to inspire the prospect’s imagination to create a picture of him or her owning the product and enjoying the benefits it brings.

Here’s a personalization technique that many successful marketers use - It’s the “you” concept. “You’ll learn, you’ll discover, you’ll master it, you’ll renew, you’ll change, you’ll develop, you’ll be given, etc....” 

The word “you” specifically refers to a person - the person who will read your copy will see it as speaking specifically to them, rather than to thousands of people. It will greatly enhance the personal, “speaking one-on-one” aspect of the copy - and that prospect will be much more open to hearing what you have to say, and buying your product!

If you ever get stuck and you need to fill up a letter and you get writer’s block and don’t know what to write, use this “you will” 

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technique. It goes on and on: “you’ll start, you’ll learn, you’ll eliminate, you’ll shape, you’ll gain.” Put anything you can after the word “you” or “you will.” This is how to use one very “personal” word to make your sales soar!

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The Two Things You Need To Start Building Your Fortune With Catalog Houses!

There are two things you need to start making thousands of dollars a week with catalog houses. If you do these things, you increase your chances of making it into the catalog you want to be involved with by a huge margin. They are the things you can use to get in the door. Once you get into a good catalog with many regular customers, you can potentially make hundreds, thousands, or possibly even millions of dollars! Here are those two things:

1.A good imagination . . .

Albert Einstein once said that “imagination is more important than knowledge,” and he was one of the smartest men alive. It takes a good imagination to see the things that others can’t see. It takes a good imagination to come up with concepts others can’t understand. Most people tend to be very “linear” in their thinking. In other words, they can’t “see the whole picture.” Having a good imagination is very helpful in being able to do this. 

An entrepreneur is a person who doesn’t read things at face value, or see it only 

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for what it is at that moment. They are able to see what things can be. They do not suffer from “tunnel vision,” and are able to see all sides and beyond what they’re looking at. It is this finely tuned peripheral vision that allows them to see opportunity and see if they can make that opportunity a reality. 

2.A basic knowledge of what people want.

Knowing what it is that people really want is the fundamental key to all sales. Learning how to master the art of sales comes quite simply from realizing that people buy what they want or need to buy. They don’t necessarily buy products or services, they buy the results — or their perception of the results — that they believe the products or services will give them. Knowing what people want and why they buy the things they buy is critically important when it comes to continuously being able to make sales. 

The good mail-order catalogs are very similar to good direct response marketing advertisement copy. You have to be able to communicate to the catalog what product you want them to place in their catalog. You have to be able to tell them and/or show them what your product can do for their customers. You have to figure it out. Don’t leave it to them to decipher. 

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