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Over
time, you find out through a process of working with these customers
what they like the best, and you gain an intimate knowledge of
your customers. Then, with that intimate knowledge - knowing their
problems, frustrations, what they want more than anything else,
and what the competitors in your market are and are not giving
them - you gain the information to develop your U.S.P. Once you
have done all of this and you have come up with a really great,
effective U.S.P.it can make you very wealthy in a short period
of time!
The goal of every business is - or should be - to bring in the
most profits that it possibly can. You generate those enormous
profits by having a large group of customers that come back and
buy from you repeatedly.
Each time the customers purchase again from you, the profits can
potentially be bigger because the acquisition costs you put out
to bring the customer in have all been paid off a long time ago.
Therefore, every time these customers come back and do more business,
you gain more profits. If you have a large enough group of customers
who do a large amount of repeat business with you at a large enough
profit, you can become RICH!
When you have a great U.S.P.working for you, you can attract the
attention, the sales, and the loyalty of a larger number of customers.
You
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