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Here Are 22 Sure-Fire Ways To Make Up To 
Ten Times More Money! 

These are the things that are the most crucial in your advertising. By learning, implementing, and always keeping these twenty-two things as good as possible, many companies have brought in ten times more profits than before. You have the potential to do the same!

1. Capture a reader's interest.

If you cannot get the interest of the prospect, you will never sell them.

2. Appeal to a prospect's self-interest.

People only care about themselves, and the more bigger and better benefits your offer can give them that they really want, the better.

3. Write advertisements that motivate people to buy.

Forget about the idea of "creating an awareness of your product," and focus on selling that product. A person can know your product exists, but that doesn't put money into your pocket until they buy it.

4. Stir buyer's emotions.

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People buy with their emotions. The ad should cause them to feel an emotion towards your product, and the more the pleasant, happy, excited emotional factor they have towards your product - the more they desire it - the higher the chance that they'll buy it.

5. Use benefits to attract product desire.

Benefits are all that the prospects really care about. They only want to know what the product or service can do for them that can make their life easier, more enjoyable, and more fulfilling.

6. Make readers "believe" your promises.

If your ad cannot make the reader believe you, the reader is not going to buy from you. Remember, they are buying on the basis of "sight unseen' - they send their money without ever seeing, touching, or trying out the product. Therefore, it's very crucial to make them believe that you're not going to rip them off.

7. Write advertising that relates to the average person in your market.

Use the language and terminology that the people in your market use. Know your market. Know what the market likes and doesn't like. Learn what the problems are that people in your market have. The more you're able to relate to them, the more you seem to honestly have something for them!

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8. Convince the hardened skeptic.

Consider all prospects to be hardened skeptics. If you do so, you will be able to create much better advertising. Write to that skepticism. Do everything you can to assure that prospect of the worth of your offer.

9. Make your offer so attractive that a prospect will say, 'Yes, that's for me!'

Make those prospects want what you have to offer. Get them excited! Show them dramatically what it can do for them!

10. Write copy that agrees with existing attitudes.

Your understanding of the market - not just as the source of your profits, but as a group of people with lives, problems, and ideals of their own - can be used to your advantage. Learn as much about them as you can, and show them that you know what they're going through. Let them know they can trust you!

11. Write copy that overcomes buyer objections.

Write down a list of all the objections to purchasing your product you can come up with, and then tackle each one. By doing so, you can come up with ways to lessen or destroy those objections. If you can do that, you're able to develop powerful copy and advertising.

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