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3) When you make your claims, whatever they are, make them as specific as possible. For example, don't round up or down. 98.4% approval rating, 49.8% improvement, 99.2% pure, more than 99% fat free...the list could go on. You get the point!
4) Use photographs rather than drawings. Photos will always
out-pull drawings by a large margin. People believe what they see in
real-life photos, whereas an artist's impression of an event may prove to be somewhat distorted, exaggerated, etc...
5) Always use "why" copy to enhance the believability of your copy. A reader's believability level is significantly increased when you always explain the "why" behind your offer. They must have a clear understanding of why you are able to give them the "good deal" that you say you can!
These five things will help your ads become more believable, if you will use them! Try to make sure your ads include each of these things! Your sales stand a good chance of increasing if you will use them!
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