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Table Of Contents

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1

Introduction

The Internet Money-Maker’s Handbook!

From the bottom of our hearts, we thank you for purchasing The Internet Money-Maker’s Handbook. Years worth of time and research have gone into this Ebook, and we hope you find it to be the most profitable money-maker you ever experience!

You’d be surprised to find that, in the desk drawer of every millionaire, there will usually be one or two books with very dog-eared pages. They usually have one or two books that have been instrumental to their success.

If you’ve purchased books, tapes, reports, and even gone to seminars on how to make money on the Internet, you probably find that there is a ton of great information but no real system or step-by-step key to making money on the Internet. It is confusing and, unfortunately, the actual truth is that most Internet marketers want you to be confused.

That’s right. They want to give you the secrets, the tips, and the tricks; but they want to give it to you in bite-sized chunks. They want to give it to you in such a way that you can’t really put it together.

They give you pieces of the puzzle, but not the whole puzzle put together so you can make the most money possible.

Well now, we’ve taken a chance. We’re putting our lives on the line and we are now delivering to you an actual handbook – the actual system needed to go from zero to riches on the Internet. You’re going to get the exact same information in an easy to understand, step-by-step system that will show you how to go from whatever situation you’re in to potentially making untold riches on the Internet, without viii having to worry about buying more books and tapes and reports and all the other garbage that is only meant to confuse you.

This Ebook will “un-confuse” you! It will clear up everything! After reading this incredible handbook, you will know exactly what you need to do today, tomorrow, for the next week, for the next month, and even for the next year to stand the highest chance of making the income that you want. Whether it’s $10,000 a month or $100,000 a month, you too can learn the secrets that so many Internet marketers have tried to keep from you. You can be victorious!

Study this Ebook’s secrets closely. Take notes. Bookmark pages. Within the pages of this Ebook, there’s the potential of millions of dollars waiting for YOU!

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2

Nineteen Ways To Urge Your Prospects To Respond To All Of Your Ads Immediately!

People have a built-in mechanism that causes them to procrastinate! Even if they want your product, they will still put off ordering it. It could be the best product for them, but they may never buy it because of this built-in procrastination factor. Most people must be given a valid reason to buy your product right now! You must give them valid reasons throughout your copy, and then you must use words that follow-up on that and get them to order right then and there. Here are 19 phrases you can use to urge your prospects to order now:

1. Act Now
2. Don’t Delay
3. Order Now
4. Order Today
5. Order Now, Pay Later
6. Delay May Be Serious
7. Don’t Put It Off
8. Send Today
9. Send Postcard Today

'There is no coming to consciousness without pain.'

Carl Jung

'Pain makes man think. Thought makes man wise. Wisdom makes life endurable.'

John Patrick

10. Get Started Today
11. Investigate Today
12. For A Short Time Only
13. Be The First
14. Rush Name For Details
15. Act Fast
16. While Supplies Last
17. Price Going Up
18. Limited Supply
19. Last Chance

??? Many, Many More

This is just a partial list! There are hundreds of phrases you can use to urge your prospect to take action now! Don’t be afraid to use these phrases several times throughout your sales letter. Studies have shown that a prospect will sometimes say NO up to five times before they will say YES! Try to ask them to take action at least five times!

TEST: Try to come up with as many (beyond those listed above) order-getting phrases as you can. Write them down on a piece of paper. Then, try to incorporate those phrases into your next sales letter. You may see your profits skyrocket!

'Bigness comes from doing many small things well. . . Individually, they are not very dramatic transactions. Together, though, they add up.'

Edward S. Finkelstein

'He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.'

Friedrich Nietzsche

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3

How Advertising Content Can Make You Rich!

In this article, I’d like to take some time to explain to you how advertising content can make you rich. When we think of content on the web, we naturally think about reports, articles, stories, product information on web sites, or an e-zine. However, most web sites are not doing a good job getting classified and display advertising, links, and all the things that can make them loads of money.

Advertising is what drives the web. It is a huge profit center!

One great option for you is to offer pre-packaged advertising content to specific sites and e-zines who are not doing a good job with this.

In the regular mail order business, there are several firms like National Mail Order out of Sarasota, Florida, And Columbia Advertising out of Indiana, who put classified advertising in hundreds of magazines. There is a company called Select Advertising in Chicago that does the same thing, but does it with display advertising. Hundreds of publications carry these ads and give them a good rate to run the ads.

The secret to making money with this concept is to do the same thing, but on the web instead! Choose a field you know has tons of advertisers, such as entrepreneurship and money making, where you can sell huge amounts of advertising to people.

'All that I have accomp- lished. . . has been by that plodding, patient, persevering process of accretion which builds the ant heap particle by particle, thought by thought, fact by fact.'

Elihu Burritt

'Much rain wears the marble.'

William Shakespeare

You start by contacting many small to mid-sized web sites who do not run many ads, or run no ads at all, and you offer them a pre-packaged deal. If they’ll just give you a little space, you’ll present them with a diskette, such as once a month, where they can place this advertising. You’ll also give them some money to run the ads, and you’ll also sweeten the deal by taking any ad they have and placing it on tons of other sites. It is a very good win-win proposition.

Next you go to all the possible sites, e-zines, and newsletters where there could be an ad section, and you sell them on the idea to do the same thing. Then you contact as many people and sites as you can that will advertise.

You put the two together - those that will put the advertising on their site with all the people who want to advertise. I think you could make thousands of thousands of dollars a month doing this!

Another side bar of this is you can get your own advertising, perhaps on hundreds and hundreds of sites, absolutely free! It is easy to do because you just put it in on the disk that you send to these people.

'Victory is won not in miles, but in inches.
Win a little now, hold our ground, and later
win a little more.'

Louis L’Amour

'Inches make a champion.'

Vince Lombardi

The secret to getting thousands of new customers every year is providing them with a benefit that no one else has to offer. Benefits are crucial. Prospects and customers only really care about what they’ll get out of accepting your offer. The better and more unique your benefits are, the more prospects you’ll be able to attract and the more repeat buyers you’ll be able to keep.

You have to study and find out what the people in your market really want, who they really are, what their frustrations and challenges are, the problems they have, and the main reasons they want to buy the types of products and services that are available in the market.

Having this intimate knowledge of your market is crucial. Using this knowledge to your advantage is how to steal new customers away from your competition!

Why? Because with this information you can develop and provide products and services that no other companies in the marketplace are providing.

You have POWER. You know what it is that the people in your market want, and you can find ways to give them the most of what they want! People will compare you with your competition. See that you offer them more, and they will come to you. This is how to easily break into a new marketplace with a BIG BANG!

You have the potential to send ripples throughout your marketplace - and affect everyone in it. You can pull business away from your competitors and create your own success.

'Yard by yard, it’s very hard. But inch by inch, it’s a cinch.'

Anon.

'Life is made up of little things. It is very rarely that an occasion is offered for doing a great del at once. True greatness consists in being great in little things.'

Charles Simmons

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4

Back-End Selling - The Key To Making The Most Profits You Can!

In direct marketing, "back ending" is re-selling other related items to people who have already purchased your primary offer.

A previous customer will respond to a new offer, if you make one! Many businesspeople fail to recognize how responsive a previous customer will be, if only the opportunity is presented to him/her. It sounds almost unbelievable that a firm would not consider a previous customer as a primary-sales prospect that can be resold. Still, many firms do not.

Once a prospect has been sold and becomes a satisfied customer, that customer will expect, even look forward, to hearing from you again. It does not matter what the business is, the principal dynamics are the same. From that perspective, a company can actually make more money on back-end sales than from primary offers.

For example, if your primary offer is one book that sells for $20, but you can offer ten more compatible books on the back-end that also sell for $20 each, it does not take a math genius to figure out where the greatest profit potential is. This is how to make sure you get every single dollar that is due to you!

'Enjoy the little things, for one day you may
look back and realize they were the big things.'

Robert Brault

'Almost everything comes from almost nothing.'

Henri Frederic Amiel

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5

How Link Exchange Could Help You Bring In A Fortune!

When you set up your own affiliate program it involved installation of certain software. There are software programs that will manage and set up an affiliate program for you. But, if you don’t have something like that, it can get really complex tracking how much in commissions you want to pay for everybody that sends you business. Who sold what? You have to keep track of who sent the visitor to your site.

Link Exchange is a company that is now owned by Microsoft. We’re sure most listeners have heard of that company, whether you have a computer or not. They bought Link Exchange because it was such a profitable company, and they have established a unique service on their link exchange system which they refer to as Revenue Avenue. It’s actually click trade.

The web address is http://clicktrade. linkexchange.com/marketer.htm You can also just go to www.linkexchange.com and click on an option there to take you right to their revenue avenue section.

'Inspiration does not come like a blot, nor
is it kinetic energy striving, but it comes to us slowly and quietly all the time.'

Brenda Euland

'Sow an act, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.'

G.D. Boardman

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6

The Four Opportunities You Have To "Hook" Your Customer!

There are four places in a sales letter that you have to hook your customer and make them keep moving closer and closer to the sale! Many sales letters only contain 2 of these four things, and it is costing the business thousands of dollars in missed selling opportunities!

These four things that every sales letter must have are:

1. The Headline.
The headline is the main attention-getter. It must reach out and grab the reader’s attention and make them want to read the sales letter! Almost every business is using headlines in the sales letters.

2. The Subheads.
These are the smaller headlines that are placed throughout the sales letter. These serve two purposes. First, they help break up the copy. Subheads make the copy look easier to read, so the customer will more likely read it. Second, they help keep the reader’s attention. Subheads let them know what’s coming up. Subheads are not used by a lot of businesses, and they are losing money because of it!

'From a little spark may burst a might flame.'

Dante Alighieri

'I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.'

Helen Keller

3. The P.S.
The PostScript is a very important part of the sales letter. In fact, if you have one, most people will tend to read it before they ever read the sales letter. Your P.S. should be used to restate the offer, or to tell them about late-breaking news that can save them money! Here you could tell them about your sale price, etc. Again, many businesses are not using the P.S. in their letters. Don’t make this mistake. Maybe your P.S. just says "If you are reading this P.S. before you have read the rest of the sales letter, shame on you. Now, go to the first page and begin reading there! You will be glad you did!"

4. The Order Form.
This obviously should always be present! You need to tell people to place an order. Also, you can use your order form to put a little more sales punch in your presentation. You can sum the offer up one last time on the order form.

These four things are usually the first things your customer will look at. They will look at these things before they read the letter, so you must use them effectively.

'Great works are performed not by strength, but by perseverance.'

Samuel Johnson

'You can do what you want to do, accomplish what you want to accomplish, attain any reasonable objective. . . if you want it, if you will to do it, if you work to do it, over a sufficiently long period of time.'

William E. Holler

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7

Still Don’t Think You Can Learn To Use A Computer? Here’s How You Can Still Make A Fortune With Internet Auctions - And NEVER TOUCH A COMPUTER!

Still don’t think you can learn to use a computer? Well, there are still ways you can use Internet auctions to bring you money . . .

Picture this - you focus on getting the product. You spend the time buying and selling. Then, you have a person who’s computer literate working for you, putting the products on the auction sites!

Yes - you let someone else do all of the computer work for you - you will be able to focus on the things that will make you the maximum sum of money - the marketing and the buying and selling!

If you focus on the marketing and let somebody else focus on all of the computer issues, you could really get rich with this! This is how you can still make a fortune with Internet auctions - and NEVER TOUCH A COMPUTER!

'There are but two roads that lead to an important goal and to the doing of great things: strength and perseverance. Strength is the lot of but a few privileged men; but austere perseverance, harsh and continuous,
may be employed by the smallest of us.'

Johann von Goethe

'We conquer by continuing.'

George Matheson

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8

How To Get Your Prospects To Read Your Mailings — Not Toss Them In The Trash!

Teaser copy is how to get people to read your mail and not throw it away. If you use some really good teaser copy printed on the outside of the direct-mail envelopes you send out to prospects and customers, people will get excited and will be much more willing to open that envelope and read what you have to tell them.

You have to test different teaser copy. Testing different things is how you find out which things work better than others, and teaser copy is no exception.

You do not want your envelopes to end up in the trash. You want that envelope to be opened so you can give them your sales pitch and your offer. Getting your prospects and customers to open that envelope is half the battle. Teaser copy is a great help when it comes to this cause.

'There’s nothing in this world that comes easy. There are a lot of people who aren’t going to bother to win. We learn in football
to get up and go once more.'

Woody Hayes

'Be like a postage stamp—stick to one thing until you get there.'

Josh Billings

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9

How To Build Your Internet Auction Integrity So People Interested In Buying Your Products Can’t Help But Do So!

There is a tremendous issue of trust when it comes to Internet sales and marketing. There are issues of trust on both ends - how does the seller know that whoever won the auction will pay them? How does the buyer know that the product even exists, and that the person who put the item up for auction didn’t just put up an attractive offer to get a check coming his or her way?

This may seem daunting to think about at first, but the Internet auctions have developed a process of qualify both those who buy and those who sell over their facilities!

Let’s say that you’re online and thinking about getting engaged in an Internet auction. You see something you want to bid on. How do you know that the seller’s going to come through for you should you win the bidding?

Most of the Internet auction houses engage in follow-up on buying and selling over their services. They have developed a rather ingenious way of doing so.

'Big shots are only little shots who keep shooting.'

Christopher Morley

'For me, at least, there came moments when faith wavered. But there is the great lesson and the great triumph: keep the fire burning until, by and by, out of the mass of sordid details there comes some result.'

Oliver Wendall Holmes, Jr.

Let’s say that the thing you’re thinking of bidding on is being up for auction by a man named George Smith. Next to his name, which is listed with the item, you can see how many comments they have gotten back from other people who use that online Auction house.

Now, let’s say that Mr. Smith has 20 comments he has gotten back from previous purchasers. You can click on a button and get a listing of buyer comments! If you click on it and you see 20 things that say, “This guy sent me the item I won bidding on on time and in the exact condition that he said it was in. I’m just pleased as punch about it!”

Now you’ll feel pretty confident about buying from him. If you see 19 of these messages and one that says that it was a little bit slow, you can still feel pretty confident. This is how to build your Internet auction integrity so people interested in buying your products can’t help but do so! After all, if you’ve got a lot of positive feedback up for prospective buyers to check out, they’re going to see that you’re very trustworthy and honorable in your sales, and they’re going to know you’re a safe person to buy from!

With our experiences on e-Bay, we’ve seen that most buyers are most concerned about negatives. If you’re selling on there, you don’t need to worry too much about having NO track record - they will most typically assume that you’re trustworthy until you prove otherwise. It’s better to have no track record than to have negative track records.

'Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity.'

Louis Pasteur

'In the game of life nothing is less important than the score at halftime.'

Anon.

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10

How To Turn Your Cassette Tape Product Into Two, Three, Or Even MORE Hot Products - No New Material Required!

In this article I’ll be discussing creating a CD-ROM that is related to the Internet, because the Internet is a hot topic right now. It’s getting a lot of people excited, and it’s making a lot of people money.

You can create a CD-ROM with a many different things on it. Creating a CD-ROM that deals with the Internet just creates an opportunity to have a really hot-selling product! There’s a lot of stuff you can put on CD-ROMs that would take you a long time to write, and a lot of time to develop, but one of the ideas that I have is to go find websites where people either are giving away or selling good information reports.

Contact them. Tell them you’re putting together a CD-ROM. Tell them that this CD-ROM is going to be a hot-seller, and you know you’ve got a real winner here. They may believe that you can sell a lot of copies of this CD-ROM and create a lot of exposure for them. Tell them that you’d like to list their report, or their manual if it’s a small one, on 29 your CD-ROM. In exchange, you will give them a link to their website so that people who read their report can go straight to their website.

'I am not the smartest or most talented person in the world, but I succeeded because I keep going, and going, and going.'

Sylvester Stallone

'Success seems to be largely a matter of hanging on after others have let go.'

William Feather

You can get as many as a CD-ROM will hold. You can get dozens and dozens of these reports on this CD. By creating a massive library of reports you create a valuable product that you can actually sell.

To go even further than that, though, I do recommend you put more on the CD-ROM than just the reports. You can also put a link library or a link list of sites all related to the topic that your CD-ROM is showing. You can sell advertising on the CD. There are lots of things you can do with the CD-ROM.

'I realized early on that success was tied to not giving up. Most people in this business
gave up and went on to other things. If you simply didn’t give up, you would outlast the people who came in on the bus with you.'

Harrison Ford

'The only way to the top is by persistent,
intelligent, hard work.'

A.T. Mercier

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11

A NEW WAY TO GET RICH WITH E-MAIL! How To Do A Simple - But Powerful - Thing To Every E-Mail Message You Send Out – To Give It Tremendous Profit Power!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the e-mail anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s something you are sending out anyway!

'The secret of success is constancy of purpose.'

Benjamin Disraeli

'Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.'

Dale Carnegie

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12

How Simple Telephone Interviews Can Help You Create A Product That Can Net You A FORTUNE!

Next, find someone else who’s in that business. Contact them and ask them if you can interview them about their experience, their advice, how they feel about the business, the pit falls that they’ve had to watch out for, and the opportunities that they see for other people entering that business. Initiate a recorded telephone interview with that person.

For instance, if you decide you want to put together and sell a start up manual on How To Form A Desktop Publishing Business Working From Home (working from home is a good subject), you would find someone local who has a desktop publishing business and approach them, asking them if they would be kind enough to take part in an interview and share some of their success.

You might think right off that people won’t do this. You might thing they won’t want to create more competition, but the truth is generally just the opposite. They’re so flattered that you would ask for their opinion, acknowledge that they do a good job, and that they’re successful, that they’re more than happy to help you.

'Continuous efforts—not strength or intelligence—is the key to unlocking our potential.'

Sir Winston Churchill

'A winner never quits and a quitter never wins.'

Anon.

Now you set up a telephone interview. Telephone interviews are best because they’re less stressful for people, they fit into their schedule very easily, and telephone conversation is much easier for most people then going into a recording session.

You just write up a list of questions that you would like to ask this person, call them up at the appointed time, send them a list of questions in advance so they have no surprises and are very comfortable, chat just a few minutes, and then start your recording.

You could conduct an interview about that business for an hour or less. Now you have the report - you have an audio tape! And If you want to add more value, you can transcribe that audio tape and add it to your package.

Now you get the frosting. Frosting is how you start your own business, how you do the bookkeeping, how you do advertising, how you do marketing, and all of that information is available for free from sources such as the small business administration. You can write for material or you can go to their web site.

'Business is full of brilliant men who started out with a spurt and lacked the stamina to finish. Their places were taken by patient and unshowy plodders who never knew when to quit.'

J.R. Todd

'The great majority of men are bundles of beginnings.'

Ralph Waldo Emerson

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13

How To Instantly Increase Your Net Worth!

Go to your best customers with very specific offers. Re-sell to them many times. This is the key to instantly increasing your net worth. You’ll spend less money to mail your offers to these smaller groups of customers. Build a solid relationship with these people and they’ll buy like crazy. This can give you major profits!

Re-selling to your best customers is a simple but powerful money-making secret we’ve been talking about all throughout this manual. It sounds like common sense, but very few of your competitors will ever use this strategy as much as they could. The money they lose by not using this secret can be yours.

'We rate ability in men by what they finish, not by what they begin.'

Anon

'I just kept on doing what everyone starts out doing. The real question is, why did other people stop'

Wililam Stafford

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14

The Most Powerful And Profitable Word You Could Ever Use In Your Advertising!

The most popular word in the English language is FREE! “FREE” will lead to future sales. Your FREE offer may take on different forms, such as: A FREE sample of a product or service, A FREE booklet, A FREE trial, or a FREE product that is offered with the purchase of another product or service.

When you offer something for free, you attract people with a great offer. You give them a great stimulation to do business with you the first time. It is the most enticing word in the English language for advertisers to use, period.

Many direct mail businesses out there struggled until they discovered this — and then many of them enjoyed much better profits, sometimes as high as 500% more . . . or even more! It could happen for you, too!

In fact, free offers are how to “bribe” people into sending away for whatever it is that you want to offer them! You are making a strong, compelling offer when you offer something for free.
People have a hard time saying no to your offer when you use a free offer to promote it.

'Pray that success will not come any faster than you are able to endure it.'

Elbert Hubbard

'Adversity is sometimes hard upon a man, but for one man who can stand prosperity,there are a hundred that will stand adversity.'

Thomas Carlyle

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15

Why Some People NEVER Have TO Worry About Making HUGE Amounts Of Money!

Once you know how to use testing to its optimum ability,you will continue to improve.You will get something to work and make you money.Then you should focus it.Look for ways to make it better and better.You will find ways to make products that are already successful.

This is why some people never have to worry about making huge amounts of money.They are always testing and finding out what's working the best, so they can focus on those things and make the most money possible with them.

You should also test new things.When you have something else that is really working well for you and is bringing in money,you should start testing some new things to have another winner ready to bring you more money.

Many people in business wait till business gets bad to bring out new things.They"fall asleep at the wheel."When business gets bad they become keenly aware like an animal trapped in a corner.Their awareness is at an all-time high... and this awareness causes them to create a graet new product.Sometimes this happens,but sometimes...

When you have something working, test some new ideas and find some new things that will make you money.If you don't and you find business going bad,you could end up in a corner with no way out except to lose.

'I would rather be a beggar and spend my money like a king, than be a king and spend money like a beggar.'

Robert G.Ingersoll

'There must be more to life than having everything.'

Maurice Sendak

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16

What Mailing Lists Will Make You ULTIMATE PROFITS – Every Single Time You Rent Them?

The answer is:lists you get from reliable list sources.They will help you make the biggest amount of money from the very first day you start!

There are many mailing lists on the market,but there are only a few reputable list brokers.reputable list brokers can give you specific data on different mailing lists, and that's exactly what you need to know so you can decide whether or not the list will be a winner for you.

You need to know exactly where the names came from,whose customers they were, what they bought before,how much money they spent,and how recent the list is.

Remember this:a good list broker is like a good stock broker.They make their money by helping you make your money.They're not out to sell you a good relationship with you because they'll want you to keep coming back over and over again.That's how they can keep making their own money.

'Colors fade,temples crumble,empires fall,but wise words endure.'

Thorndike

'The man who gets the most satisfactory results is not the man with the most brilliant single mind,but rather the man who can best co-ordinatethe brains and talents of his success.'

W.Alton Jones

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17

Your Mailing List Broker Is The One Person Whose Job Is To Make You Rich!

A list broker helps you find the names and addresses of prospects you will mail your offer to.The more names they can find for you to profit from, the more you will go backto them rent their lists.They make their money through helping you make money by providing you with lists of good, qualified prospects.

List brokers gat a minimum of 20% commission every time they get out there and find mailing lists for you to rent.If they happen to manage those lists, they tend to get up to 30% to 40%.They are making their money by helping you make money. The more money you make, the more money they make.

A list broker's responsibilities include:

1.Acting as a cleaning house for data:A list broker is a one-stop shopping store that can provide you with all the information you require regarding which list will most likely work for you.

2.Locating new lists:A professional list broker makes a living by providing lists, and is continually seeking out. new lists that will be suitable for his/her clientele.

'Fortune favors the audacious.'

Erasmus

'To find a career to which you are adapted by nature , and then to work hard at it,is about as near to a formula for successand happiness as the world provides.One of the fortunate aspects of this is that,granted the right career has been found, the hard work takes care of itself.Then hard work is not hard at all.'

Mark sullivan

3.Encouraging list owners to rent their lists is a constant effort that must be pursued daily just to stay in business.

4.List performance data:A list broker keeps accurate records on the past performance of all lists his/her clients have used.Therefore, they have a working knowledge of what will pull in any given situation.A broker will carefully screen all information provided by the owner of a list.Additionally, he she may even verify the information if a list owner is new and has not yet established a trustworthy business relationship.

The broker must have knowledge of the makeup of a list to determine what constitutes a representative cross section of the list.Any error in determining a cross section would invalidate the desired test results,and possibly eliminate a group of names taht might have been responsive to a particular offer.

'The law of work does seem utterly unfair-but there it is,nothing can change it; the higher the pay in enjoyment the worker gets out of it , the higher shall be his pay in money also.'

Mark Twain

'All happiness depends on courage and work.'

Honore de Balzac

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18

Ten Secrets Of The Highest Paid Copywriters In The World!

Learning the secrets of writing great advertising copy can make you HUGE amounts of money. There have been times when we have earned as much as $1,000 and more for every hour we spent writing our ads and sales letters. The same thing could potentially happen to you, too. Here are ten copywriting secrets the best copywriters use:

1) They do everything possible to know every aspect of their products and services. They look for uniqueness, special features, and benefits they can offer to the prospect or customer.

2) They learn everything they can about the market their sales material is targeted to reach.

3) They know the right words, phrases, or approaches that will make their offer more effective.

4) They learn everything they can about the competition. They find out how their products compare in value and quality. And they know what type of promotional techniques can be useful to outsell the competition.

5) They know how to gather testimonials to increase the response of their ads and sales letters.

‘Temptation rarely comes in working hours. It is in their leisure time that men are made or marred.’

W. M. Taylor

‘Big shots are only little shots who keep shooting.’

Christopher Morley

6) They collect and study ads that have offered similar products. They do this to get creative ideas that help them with their ads. They seek out ads that have been running continually. These ads help them avoid duplicating unsuccessful efforts of others.

7) They focus on the ultimate goal of each ad or sales letter. To whom is it written? What is the end result they are after?

8) They know how to create irresistible offers that make people want to buy.

9) They know the importance of testing as many different elements as possible, and they do this.

10) They know how to close. They know how to create strong sales presentations, and how to make the sale.

Great advertising copywriters are made - not born. You can learn these ten things and possibly earn a fortune in the process. Listen closely: Advertising copywriters charge up to $15,000 or more just to write a simple Direct-Mail package. They get paid these huge fees because of all the money their sales material can generate. But remember this: You’ll always make more money writing your own advertising copy then you could ever earn by freelancing for others. Learn these skills for yourself, to sell your own products or services. These skills can help you make money for the rest of your life.

‘Every job has drudgery, whether it is in the home, in the professional school or in the office. The first secret of happiness is the recognition of this fundamental fact.’

M. C. McIntosh

‘Whatever you are by nature, keep to it, never desert your own line of talent. Be what nature intended you for, and you will succeed; be anything else and you will be ten thousand times worse than nothing.’

Sydney Smith

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19

How You Could Make HUGE Amounts Of Money – Simply Through Giving Your Product Away For FREE!

If you are involved in a joint venture, you could have your partner send out cassette tapes that you put together describing your business, your concepts, your products, and whatever else you desire to tell them.

Essentially, you are having them send their customers free publicity items that will get those prospects interested in you and, hopefully, wanting to buy from you. This is how to make $1,000,000 giving your product away for FREE!

Give them a sample, a teaser, something they can use that is very limited. Let them know that you have more, though, and that they can get it from you. As a result of this, you can potentially increase your profits beyond your own customer base and bring in money from your partners customer base. Many businesses have found this profitable, and some have made even millions of dollars. You have the same potential, as well!

Never worry so much about the cost of acquiring customers, because customers are money in the bank. Your philosophy toward your customers is the real secret of how to make 50 times more money from them.

‘Enthusiasm is the best protection in any situation. Wholeheartedness is contagious. Give yourself, if you wish to get other’

David Seabury

‘Most people don’t plan to fail, they fail to plan.’

John L. Beckley

Many times people who don't take the larger view of things try to just run promotions where they make the most money right away - as instantaneously as possible. They don't realize that a good customer can potentially be worth huge amounts of money. Therefore, they don't have the attitude of investment.

It helps greatly to have the attitude of an investor. Investors realize that, although it will cost them a certain amount of money for now, that money is being spent to bring them more money over a longer period of time.

Always remember that good customers are just like money in the bank. Invest in good customers whenever you can! That way you can gain customers that won't just buy from you once, but they will keep buying from you. This will enable you to potentially make 50 times or more from your investment.

‘Action may not always bring happiness, but there is no happiness without action.’

William James

‘Nobody is bored when he is trying to make something that is beautiful, or to discover something that is true.’

William Ralph Inge

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20

12 Proven Ways To Get Rich In Direct-Response Marketing.

Just follow these 12 simple steps to achieve major success in Direct-Response Marketing:

1) Know who you are trying to reach with your unique selling position (U.S.P.).

2) Choose the right market for your selling message. Make sure your product or service meets the interest and expectations of your target group.

3) Make sure your offer is targeted to the right people. Pick your lists and media carefully.

4) Make your offer irresistible. Fill it with self-interest benefits. be clear and direct in your copy. Let the receiver know what your U.S.P. is and how it will benefit him/her.

5) Make your offer sincere and believable. Many people are skeptical when they receive a direct mailing, especially if they have never done business with you before. Sincere and believable copy will eliminate doubts and mistrust, and it will motivate a reader to place an order.

6) Make sure your graphics fit your copy. The right illustrations can enhance a mailing piece, but too many can cause a distraction, 56 which means you’ll lose sales. Your copy and graphics must be blended together to make the BIGGEST impact.

‘The man who seeks one thing in life, and but one May hope to achieve it before life be done. But he who seeks all things wherever he goes Only reaps from the hopes which around him he sows A harvest of barren regrets.’

Owen Meredith

‘He who serves two masters has to lie to one.’

Portuguese proverb

7) Plan your promotions. Allow enough time to think ahead so that you have everything scheduled to run smoothly.

8) Check every detail of your promotion before it goes out, the printing, and the layout. Is the order form complicated, too small to fill out, too hard to read? Small details count. Be picky.

9) Is your fulfillment department organized and ready to ship your products? Make sure you ship fast. Super fast. Only sell good products and services to make sure your customers are happy.

10) Include back-end offers with every order. This is smart because it doesn’t cost you any extra shipping charges to throw in any related types of offers you have. This is a good way to make money with your “marginal” products or services that can’t normally turn a profit on their own.

11) Follow up with all of your customers. Do repeated mailings to them. Build a relationship with them by letting them know you care about them. Remember, your customers represent your greatest potential source of repeat business. Your own customer list will RADICALLY out-pull other mailing lists on the market.

12) Test as many new things as you can. Find out what makes you the BIGGEST PROFITS - and develop your own marketing system around those strategies. Keep this system fine-tuned, and you can get rich.

‘There are two things to aim at in life: first, to get what you want, and after that to enjoy it. Only the wisest of mankind achieve the second.’

Logan Pearsall Smith

‘If you are afraid for your future, you don’t
have a present.’

James Petersen

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21

Feature Easy Payment Plans In Your Ad - And Potentially Bring In More Cash Than Ever Before!

Installment-plan offers generate more sales than would otherwise be made. Many successful direct-response-marketing ads have featured the easy-payment appeal in their headlines.

Here are six things you can use in your ads to make it super easy for your customers to spend their money with you!!

Remember, though, you are trying to find ways to lower people’s barriers and get them to trust you and what you say. These are six good examples that have been used successfully by many companies - including us!:

1. First payment due in 30 days!
2. Only 3 payments of $49
3. Send no money... We’ll bill you later!
4. Your credit is pre-approved!
5. Use your Visa/MasterCard!
6. We’ll send it C.O.D.

‘I have met brave women who are exploring the outer edge of human possibility, with no history to guide them, and with courage to make themselves vulnerable that I find
moving beyond words.’

Gloria Steinem

‘God grant me the courage not to give up what I think is right, even though I think it is hopeless.’

Admiral Chester W. Nimitz

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22

How To Get Ten Times More Money From Every Ad You Run!

Here are the simple steps we use to create our own million-dollar ads and sales letters.

1) Use Direct-Response Marketing. Each ad or sales letter must ask your prospect or customer for their order, or try to get them to take some kind of action.

2) Track all your results carefully. This will tell you exactly what’s making the most money.

3) Create a checklist of the most important things every ad or sales letter must have. Check your sales material against this list.

4) Test carefully. Only roll out with the winners.

5) Match each sales message to the right market. And make your reader an irresistible offer.

6) Expand your knowledge of the market you are serving. These are the same steps we’ve used to make a fortune. They have the potential to work just as well for you. You can make up to TEN TIMES MORE MONEY from every ad you run by following these simple steps.

‘One doesn’t discover new lands without consenting to lose sight of shore for a very long time.’

Andre’ Gide

‘To teach how to live with uncertainty, yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy can do.’

Bertrand Russell

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23

Twelve Things You Can Do To Instantly Make Up To $1,000,000A Year Or More With Direct-Mail!

To plan a successful direct-mail program, you should follow proven marketing methods. The following twelve guidelines will help you avoid the most commonly made mistakes:

1) You must know who you are trying to reach with your mailings.
You must understand the market you are trying to reach. You must be able to get the best list available that targets your market. If you do not know who your market is, you won’t be able to make your offer as appealing as it needs to be. Always keep in mind that it doesn’t matter how many names you mail your offer to if they are the wrong names! The quality of your names is more important than the quantity!

2) Choose the right market for your product or service.
You must make sure your product meets the needs of the market. In other words, if you are selling lawnmowers, don’t mail your ad to that section of New York where everyone lives in apartments with no yards!

‘Nature arms each man with some faculty which enables him to do easily some feat impossible to any other.’

Ralph Waldo Emerson

‘Trouble creates a capacity to handle it.’

Oliver Wendell Holmes, Jr.

3) Make certain your ad copy is aimed at the right people.
Make sure that your ad copy matches the type of people you are mailing your offer to. If your mailing list contains people who have purchased mail-order products that cost no more than $50, and you are trying to get them to spend $500, you may not have the right mailing list.

4) Make your mailing package hard to refuse.
Your offer must fit the interests of the reader. Pack it full of value and benefits the customer can’t refuse. Be clear and direct with your offer. Don’t ramble on about things that don’t move the reader closer to the sale. Tell them what you have, how it will benefit them, and how they can get it from you now! Remember, if you confuse ‘em, you will lose ‘em!

5) Make your offer sincere and believable.
Don’t ever sacrifice good hard-hitting advertising copy in order to sound sincere. Just make sure you sound believable. Because of the amount of direct-mail people receive each day, they have become skeptical about everything they receive. The successful advertising piece will calm their nerves, make them feel like they know you, and make them feel they will be missing out on something important if they don’t order your product!

‘The successful person is the individual who forms the habit of doing what the failing person doesn’t like to do.’

Donald Riggs

‘The secret of every man who has ever been successful lies in the fact that he formed the bait of doing those things that failures don’t like to do.’

A. Jackson King

6) Make sure your graphics fit your copy.
The right graphics can really enhance the visual effect of ad copy. But, be careful. Overdoing your graphics will only confuse the reader. If you have too many graphics, the reader will pay more attention to the artwork than to your ad copy itself. This will cost you orders. In short, make sure your graphics blend well with your ad copy and help the reader move closer to making a buying decision.

7) Coordinate your time.
Make sure you are working with the clock and not against it. Keep ahead of schedule. All it takes is a little planning and coordination. If you have to have a project done in 30 days, figure out how much of it you need to get done each week, and then break that down into how much you need to have done every day! This will help you stay focused and on track. It will keep you from having a mailing that was “supposed” to go out last week!

8) Check every detail before you begin.
Before you actually begin mailing, you must make sure that everything is correct and ready to go. Hopefully you have been doing a quality check here and there along the way. But, you should do it again. Check the sales piece. Does everything look right? Do you notice any typing errors? How about the return envelope? Is the return address correct? Did they get your postage-paid permit number on it right? Is your order form right? Is it easy to read & easy to fill out? Every small detail must be checked out before any of your mail is sent out! One small error could dramatically hurt your response.

‘The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.’

Henry Ford

‘The most important single ingredient in the formula of success is knowing how to get along with people.’

Theodore Roosevelt

9) Is your fulfillment department organized and ready to go?
This is one of the most important things to prepare for! When your customer places the order, they are as excited about placing the order as you are about getting it! You must be totally prepared to take the order. Can you fill the order in 24 hours? If not, why? Your customers expect and deserve fast service and turn-around time! Make sure you can deliver!

10) Always include back-end offers!
Every successful marketer knows that the way to make the most money possible is to always include a back-end offer. You can do this when you mail their product to them, or you can do it in a future mailing. But, if putting an extra sales piece in your delivery package doesn’t increase postage, why waste the money on a future mailing? The best time to reach a customer with a new offer is shortly after they first order from you. So, why not just send them an offer with their package. A lot of businesses do this! Whenever you order from the JC Penney Catalog, don’t they ALWAYS send you another catalog? Of course they do! They understand this principle! Now you can profit from it! If it doesn’t cost you any extra postage to send the offer out with their order; it can only stand to make you more money!

‘A life that hasn’t a definite plan is likely to become driftwood.’

David Sarnoff

‘Fortunate is the person who has developed the self-control to steer a straight course
toward his objective in life, without being swayed from his purpose by either commendation or condemnation.’

Napoleon Hill

11) Establish a long-term relationship with your customers.
Once you accumulate your own customer list, don’t allow it to get stale. These customers represent your easiest sale. They already proved to you that they trust you, or they wouldn’t have ordered from you the first time! If you are developing new products and services like you know you should, then your customer list should be the first to get these offers. Your own customer list can out-pull an untried list three-to-one! A good suggestion is to mail to your customer base once every three to four months! Let them know that you appreciate them as customers, and that you would like to give them the first chance to check out a new product or service you are offering! They will appreciate you telling them this and some of them will order your latest product or service.

12) Is your marketing strategy set up for maximum results?
Are you always in contact with your mailing list broker? Do you work closely with your printers and suppliers? Are you renting your mailing lists to other businesses to maximize your profit potential? Is your fulfillment department operating to its full potential? Are you always looking for new products and services you can offer your customers? Is every aspect of your business working to make you more money? If not, find a way to fix it. Remember, your goal is to SELL, SELL, SELL - And MAKE MONEY, MAKE MONEY, MAKE MONEY! These twelve things will help you make the most money possible - if you will use them. Take another look at them, and ask yourself how your business is performing in each of these areas. Are there ways you can improve your business’s profit potential?

‘Nothing is more terrible than activity without insight.’

Thomas Carlyle

‘Every man is said to have his peculiar ambition.’

Abraham Lincoln

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24

How To Find The Best Very Best Source For Super Sellable Information!

Your best sources for saleable information are from your own knowledge and experiences, combined with research reference materials. It is a sad fact that people tend to have more knowledge than they give themselves credit for. People are continuously taking for granted the things that are the best assets for them.

A great example of this is our own publishing empire. We built this empire simply because we had a lot of knowledge about the same type of products that we now publish. Before we ever started we were good customers of the very same companies that are now our competitors.

That is where we gained a lot of our knowledge of what the prospects and customers in the market want. So, when we decided to go into the business of publishing these kinds of materials ourselves, we knew what the market wanted. Because of this we were able to establish that rapport with our customers that is essential. It is important to take advantage of the things that you know. Often times people are looking everywhere trying to come with ideas of what to sell, but they never even consider the things that they do know best.

What are you interested in? What do you buy? What products do you wish existed? Remember, you are involved in a market, too And, chances are, the majority of people who are also in your market want and need the same sorts of things. Once you have established your best asset, you may be well on your way to success.

‘Clear your mind of “can’t.”’

Samuel Johnson

‘Failure is impossible.’

Susan B. Anthony

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25

Here Are The Two Things That Will Cause One Person To Be Successful In Direct-Response Marketing!

Thousands of people are utilizing the powerful concept of direct-response marketing. So, why isn’t everyone successful? The answer is simple. Not everyone knows about the two main ingredients you must have to be successful.

Those two ingredients are Knowledge and Experience. Once you have both of these things working for you together, you are almost guaranteed success! The key is to gain this knowledge and experience while you go. The best way to do that is to study the success of others who have done it already!

Slowly, over time, you can learn the business and gain the knowledge and experience it takes to be successful! As you study other peoples’ success stories, you will learn a lot! Soon, everyone else’s knowledge will become your own! Soon you will have the experience that will make you a success story!

So, get ready to be a success! Get all the knowledge you can. Read about other people who are successful. Find out what got them there. Incorporate their ideas and strategies with your own. Just keep learning. Never feel like you are done learning. The most successful direct-response marketers will tell you that they are always learning new strategies and incorporating them into their own direct-mail programs!

‘Reach high, for stars lie hidden in your soul.
Dream deep, for every dream precedes the goal.’

Pamela Vault Starr

‘The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.’

Erich Fromm

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26

Let Other People’s Marketing Secrets Make You Rich!

Here are four ideas for making money with other people’s secrets:

(1) Legally steal. Look for marketing materials and ideas other people are using. Be a detective. Snoop. (2) Value the sales materials others are using. Keep these materials. Study them. Spend time analyzing them.
(3) Find ways to use these valuable ideas. Weave them into your marketing plan and sales material.
(4) Teach yourself how to see the “big picture.” Look for the unrelated ideas others are using. Determine the ideas that are behind the strategies. Ask yourself “why are they doing this?” Play with these ideas in your mind...

See if there are ways you can incorporate these ideas into your products/services or company... Remember, the money-making ideas that are working for others right now are secrets because:

(A) Most people don’t recognize them.
(B) Most people don’t think there’s any way to use these ideas in their business.

‘Failure is not in losing, but in no longer believing that winning is worthwhile.’

Anon.

‘If you have made mistakes, even serious ones, there is always another chance for you. What we call failure is not the falling down,
but the staying down.’

Mary Pickford

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27

Here's One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again!

Getting the product out to that customer immediately is how to make sure your customers will order from you again and again. It's easier than you think!

By sending that product out as soon as you can, the customer who ordered the product will get it, hopefully very soon, and there won't be much of a wait for its arrival. This makes people feel good about your company.

After all, you sent it to them promptly and they didn't have to wait very long. Making people feel good about you and your business is the first step to getting people to do more business with you!

To many people this might seem like common sense, but there are many mail-order firms out there that don't ship as fast as they could or should. Right from the onset when you run your lead generation ads you're trying to attract people that have never done business with you before.

It's very important that right from the beginning when they first respond to that lead generation ad that you ship the product to them immediately so you can make a good impression upon that customer.

Remember what they say: "Nothing lasts longer than a first impression." People tend to judge by the first impression, so you should make that first impression of your company as good as you possibly can. Then you stand a much better chance of getting to make a second, third, etc. impression.

If the first impression they have of your company is bad, how do you build on that? What kind of foundation is that for you? Build a strong impression. Get those orders shipped out immediately!

'The game of life is not so much in holding a good hand as playing a poor hand well.'

H.T. Leslie

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28

Turn Your Small Ads Into Prospect-Pulling Engines!

It does not matter if your ad is small or large, simple or complex; the first problem is to get a reader’s attention.

The headline’s main purpose is to get people to read the body copy of an ad. A headline must entice readers into the main copy, which moves them to act.

Getting their attention and interest is how to “entice” new prospects - who have never even heard of you and your company - into doing business with you!

We suggest that you use these small ads as a way to attract people to you who have never done business with you, the people that you most want to reach, the people that your business exists to serve.

“Flag them down” with the headline first and foremost. Then use subheads to help draw these prospects in. Use compelling body copy.

This way, you can gain the most for your advertising dollar, but you don’t have to try to make a complete sale; these ads don’t allow enough space for a complete selling job. Instead, use your small ads to gain the prospect. Then send the prospect your complete selling job in the form of a sales letter or direct mailing if some sort.

‘Times of stress and difficulty are seasons of opportunity when the seed of progress are sown.’

Thomas F. Woodlock

‘We must look for the opportunity in every
difficulty instead of being paralyzed at the thought of the difficulty in every opportunity.’

Walter E. Cole

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29

Use Risk-Reversal To Give Your Ads The Credibility To Succeed!

Confidence builders are how to give people the confidence they need to do business with you. They are all of the things you can do to make people feel good about what you’re doing.

People want to know why they should do business with you. They want to know what advantages you offer that others don’t. They want to know that they aren’t losing anything by accepting your offer. Once again, it’s giving people what they want, and they want risk-reversal.

Risk reversal plays a very important part in giving your advertising credibility. It shows the prospect that, if they don’t like what they’ve bought from you, they are not going to end up losing anything. It takes the risk off of their shoulders and puts it on yours. Risk-reversal is a key item you should use to give your ads credibility.

This is an easy way to give people a reason to send you their money as soon as possible! Don’t let them procrastinate! Give them a reason! You have to use words and phrases that convince people to DO IT NOW . . . NOT WAIT!

‘Be courageous!. . .I have seen many depressions in business. Always America
has come out stronger and more prosperous. Be as brave as your fathers before you. Have faith! Go forward.’

Thomas A. Edison

‘Dare to begin! He who postpones living rightly is like the rustic who waits for the river to run out before he crosses.’

Horace

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30

Here’s A Major Shortcut You Can Use To Find The Ad Ideas That Will Make 83 You The Most Money!

It helps greatly to have a very focused target market. In our company, for example, we advertise to people who read opportunity magazines. By looking at the other companies’ ads and knowing which ads worked and didn’t work - through seeing which ads disappear quickly and which ads keep running - we get a handle on what’s making money for others and what isn’t. We will see an ad that runs maybe three or four times and then disappears, and we know that ad didn’t work for the company that placed it.

The truth is, the information about how well the ad did or didn’t do is confidential, but people can find out anything if they know where to look. You don’t have to get in contact with another competing company and ask them how their ad did. All you have to do is see how long it ran.

If it didn’t run long, it didn’t make enough money. This is how to get confidential information about which products are selling like dynamite - and which ones didn’t make it! This is a MAJOR SHORTCUT for coming up with your own super money-making ad that will guarantee your success! You can go to libraries and look through magazines that you want to advertise in. Find ads that ran consistently. All you have to do is look at the magazines that go back a couple of years, find the ads that ran the longest in that period of time, and in a matter of a couple of hours - if even that long - you have found a successful advertisement! This is a MAJOR SHORTCUT for coming up with your own super money-making ads that will guarantee your success!

‘It takes as much courage to have tried and failed as it does to have tried and succeeded.’

Anne Morrow Lindbergh

‘Whenever you see a successful business, someone once made a courageous decision.’

Peter Drucket

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31

What Does It Mean To Be A Marketer?

To be a marketer is to be able to serve other people and show people that you can give them what they want with your product or service.

There is a false belief that salespeople and marketers are greedy, self-absorbed people who conjure up schemes to get people's money. In fact, nothing could be further from the truth.

A marketer always thinks about the other person, not himself or herself. A marketer is constantly thinking about how to give those people the benefits they want the most in terms of a product or service.

A marketer studies people. A marketer studies why people buy certain kinds of products and services, and how they can influence people's decisions.

Why can it make you rich? Through advertising a marketer, is able to reach millions of prospects, which is the key to making the big bucks. If you have the right advertising, you can sell to millions of people - and get rich.

‘Ambition means longing and striving to attain some purpose. Therefore, there are as many brands of ambition as there are human aspirations.’

B.C. Forbes

‘The aim of life is self-development, to realize one’s nature perfectly.’

Oscar Wilde

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32

How Personalization Can Make You A Small Fortune!

Personalization can make you a fortune because people want to feel special. Here are some of the methods you can use to make them feel special:

(1) You can personalize each sales letter. The technology to do this is getting cheaper all the time.

(2) Or, you can segment your list by what people order. Your customers can be placed into different positions that are called different names such as: “Preferred Customer” – “Exclusive Distributor” – “Founding Member” etc. This lets you mail to the whole group, avoid the personalization charge and still make it “feel” personalized.

(3) You can do things to make the customer feel special. You can write to them a certain kind of friendly way. You can record cassette tapes to them. Send your picture with every offer and do other things to make them feel special.

It is actually possible to create a bond with the people you do business with... Make them value you. Build an actual personal relationship with them. That may sound corny, but think about it. Think about what a personal relationship is all about, and you’ll see that you probably have a few of these relationships with the people you like doing business with the most. Now set out to build these kinds of relationships with your customers.

‘Laboring toward distant aims sets the mind in a higher key, and puts us at our best.’

C.H. Parkhurst

‘Everything’s in the mind. That’s where it all starts. Knowing what you want is the first step toward getting it.’

Mae West

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This Free eBook Made Available To You By:

Karen Dura
715 46th Ave
Menominee MI 49858

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