We sincerely thank you for purchasing The Future Millionaire’s Guide To Riches! Within this revolutionary eBook you’ll discover the most profitable secrets of millionaires… secrets you could use to make a fortune!

Very few people are born rich. Millionaires are created, not made. To become a millionaire you have to follow the step-by-step strategies to generate millions – plain and simple.

Unfortunately, a lot of people believe that the steps to getting rich are to go to a job, plug in for forty, fifty, or even sixty hours a week, keep your nose clean, and keep grinding out whatever it is your employer is grinding out. But if you’ve been doing this for any length of time, you’ve learned by now that it’s the recipe for failure.

No one becomes rich by working their butt off. Millionaires don’t get rich by punching a time clock. They get rich by using little-known secrets that have been passed down from generation to generation helping the next crop of future millionaires become super wealthy.

Now, with The Future Millionaire’s Guide To Riches, you can start down the path to unlimited wealth!

The only thing that makes the difference between you and the millionaires in the world are the secrets they know. This extraordinary new Ebook will give you those secrets. This could well be the book that will change your life FOREVER!

Read through the eBook carefully. Take notes. Highlight. Within lie the keys to a fortune – and they’re right here waiting for you to discover them!

Many people find themselves scared to start in their marketing careers because they think they’ll have to start totally from scratch.

They’re afraid they’re going to have to trial-and-error their way to finding what will make them the most money. Thus, they become intimidated, and they start to look at it as impossible.

Don’t let yourself fall into this false belief! The gateway to success is already open . . . you just have to know where to look . . .

There have been a lot of companies in direct marketing before you looked at it as an option - there are a lot of successful direct response companies out there now with origins that aren’t much different than your own.

Now, they’re the titans of the industry. But you can still learn from them . . . and their direct marketing copy!

Study the copy of successful companies. What’s the layout? What fonts do they use? What offers do they use? What bonuses and incentives are offered? What words do they use?

These are companies that have already found what works. They’ve spent years testing variables, offers, and everything else. They’ve come up with a combination that works for them . . .

. . . And the same basic combination can work for you too!

Now, we’re definitely not telling you to copy their materials word-for-word, or use the exact same graphics that they’ve come up with. That’s plagiarism, and it could lead you to court, and cost you a lot of money! We’re saying, design something SIMILAR - something that follows the same principles!

Perhaps you can offer bonuses that are similar products to what they have. Perhaps you could set your web page up in a similar fashion. This is the Shortcut System for generating powerful sales letters that can flood your mailbox with cash orders. This works every time!

We know a man in Southern California who keeps a real low profile. Most of his friends don’t even know what he does for a living anymore, and he makes an excellent income.

Here’s how he did it. He looked at the Internet auctions and he saw all the profit that the auction companies were making. He said, “I want a piece of that pie.” So, he looked at the auctions a little differently.

He looked at the auctions as a selling system and he said, “What do we really have here?” When he looked at it, what he saw was a group of people identifying what they were interested in. They were telling you what their hot buttons were, what they were willing to pay for, how frequently, and how energetically they bid.

Also they were telling you how much they wanted to pay by the amounts of their bid. So, he looked at this and said, “Wait a minute. Imagine if I were a retailer. Imagine if someone walked into my store where I was and, when they walked in, I instantly knew what they wanted, I knew how badly they wanted it, I knew what they wanted to pay for it, and I knew that they were ready to buy now.

Imagine what a great selling situation that would be.”

It wouldn’t take much of a salesman to close a purchase in that circumstance. So he looked at that and said, “I don’t like to sell, so how can I turn this entire situation into an advantage for me?”

He also noticed another big advantage. There were more losers than winners at an auction. He said, “I’ve got all this pool of losers, how can I make a profit from them?”

It was an interesting analysis. He decided he would try to sell to the losers. He would specialize in an area of Internet auctions - a particular topic area - and he would work on a way to make money off of the losing bidders in that situation.

With the power of the Internet and website marketing, you can literally appear as big as any company that anybody would walk into - very affordably - and still provide that personal level that they can’t anymore. It’s the best of both worlds!

Case in point - the success of Amazon.com. Amazon.com is today valued at multiple billions of dollars. Just two years ago, the president of that company was running that company out of a garage. Literally wrapping up books and taking them to the post office himself.

But he was able to build up his company . . . and the personal touches he was able to incorporate in the business were very attractive to people . . . and now he’s got one of the biggest, companies on the Internet! This is how one average guy went from his garage to “Cyberspace” in less than two years - and built up a billion-dollar fortune!

The foreign markets are a resource that most business owners aren’t taking advantage of at all. When they think about their market they don’t even stop to consider markets in foreign countries. They don’t think on the worldwide scale. They limit themselves to local, regional, and national levels.

They think like their competition thinks. Local businesses should be thinking regional, regional businesses should be thinking national, and national businesses should be thinking worldwide. Expand your thinking to expand your income.

There are many virgin markets overseas that haven’t been tapped into yet. These markets are just waiting to have a smart entrepreneur give them his or her offers! Since most businesses either don’t realize the potential of foreign countries, or they ignore the potential. They don’t even make an attempt to sell to these places. This can be a huge mistake.

Companies should be looking for these markets. They haven’t been drained yet. They aren’t as negative towards advertising. They don’t have stiff competition. Remember, there are potentially millions of people in other countries who want your product.

Get in contact with the government groups that can help you in selling your product to these foreign countries.

U.S. Department of State Country Experts (2201 - St, NW, Washington, D.C. 20520) has hundreds of experts in the current economic, political, and other background information on foreign countries.

The International Trade Administration’s Office of Export Promotion (U.S. Dept of Commerce, Washington, D.C. 20230) has a staff of experts that will provide information to you on business and marketing practices for every country in the world.

When people don’t buy from you, it’s for one of three reasons:

1. They don’t want what you have to offer.

2. They can’t afford what you offer.

3. They do not believe what you say in your ads.

As long as people believe you, want what you have, and have the money, they will buy from you. Believability is an important thing that must be seriously dealt with in the creation of every advertisement. This is how B-E-L-I-E-V-A-B-I-L-I-T-Y can make you thousands and thousands of dollars.

Learning the secrets of writing great advertising copy can make you HUGE amounts of money. There have been times when we have earned as much as $1,000 and more for every hour we spent writing our ads and sales letters. The same thing could potentially happen to you, too. Here are ten copywriting secrets the best copywriters use:

1. They do everything possible to know every aspect of their products and services. They look for uniqueness, special features, and benefits they can offer to the prospect or customer.

2. They learn everything they can about the market their sales material is targeted to reach.

3. They know the right words, phrases, or approaches that will make their offer more effective.

4. They learn everything they can about the competition. They find out how their products compare in value and quality. And they know what type of promotional techniques can be useful to outsell the competition.

5. They know how to gather testimonials to increase the response of their ads and sales letters.

6. They collect and study ads that have offered similar products. They do this to get creative ideas that help them with their ads. They seek out ads that have been running continually. These ads help them avoid duplicating unsuccessful efforts of others.

7. They focus on the ultimate goal of each ad or sales letter. To whom is it written? What is the end result they are after?

8. They know how to create irresistible offers that make people want to buy.

9. They know the importance of testing as many different elements as possible, and they do this.

10. They know how to close. They know how to create strong sales presentations, and how to make the sale.

Great advertising copywriters are made - not born. You can learn these ten things and possibly earn a fortune in the process. Listen closely: Advertising copywriters charge up to $15,000 or more just to write a simple Direct-Mail package. They get paid these huge fees because of all the money their sales material can generate. But remember this: You’ll always make more money writing your own advertising copy then you could ever earn by freelancing for others. Learn these skills for yourself, to sell your own products or services. These skills can help you make money for the rest of your life.

Now, we’re going to give you six words that we think are very important - six power words to remember every time you auction your products.

The first 3 words are “test, test, test.”

In the mail order business testing is very important. We must test our products, our advertising, our headlines for ads, and our sales materials. We constantly “test, test, test!”

The second 3 words are “find your niche.”

We recently talked to a man who started out selling books, manuals, and home study courses on the Internet. He sold some home business courses, and collected a few of them.

Unfortunately, he found that with the new financial books, manuals, and home study courses that were out, most of the product sells at the auction sites for a discount of between 50% - 75%. He couldn’t get maximum dollars.

Let’s say you’re selling a home study course worth $195 that you only paid $25 for. You sell it off for $70. You still made a nice little profit.

If you’re selling a home study course worth $195 and you only paid $25 for it and it sells for $70, you still made a nice little profit, a good profit. Of course, if you paid too much for it and have to discount it 50%, 60%, or 70%, you’re not going to make much money.

He switched from the financial moneymaking products to some things that he was interested in, like baseball cards and matchbooks. He did better with those. His wife, meanwhile, is a collector of those plates they sell on TV - Disney plates, the Hamilton collection, celebrity plates, Elvis plates, the Beatles plates - you name it, she probably has it.

The real niche for him turned out to be American Indian artifacts and plates. She has both artifacts and also a huge plate collection that she kept adding to. They started dealing in them, and BOOM! - it just took off like crazy. He said that some plates that his wife purchased for $20 would sell for $100 or more.

The nice thing about Internet Auctions is, for only a couple of dollars, you can test something. For a couple of dollars more, you can test something else. Don’t be afraid to test dozens of different things until you find your niche. Then, we think it’s important to build up that continuity by selling the same thing. Specialize and make those back-end sales.

If someone buys a plate of a Comanche Warrior, that person will also buy other Indian art, whether it’s on the prairie or a woman with her baby or whatever it is. You can make those back-end sales that make it so much more profitable than getting just that one sale. Remember those six words - and make the most cash with these “magic” words!

Another strong idea you can use to help build your business is creating e-mailing lists.

Every time you conduct an auction on an Internet auction site, you can call up a list of all the people who bid throughout the auction. It will typically have the person’s e-mail address and name. THIS IS VERY VALUABLE INFORMATION!

Why? If you’re doing like we’ve said, and offering products that are strongly related to one another, you have just found a group of very, very good prospects to make offers to in the future!

These people found the product you put up for auction enticing enough to bid on. They just didn’t win for whatever reason, be it money or whatever. By getting their e-mail addresses, you’re able to e-mail them a message station “Sorry you didn’t win the auction, but thanks for taking part,” and then you could either give them an offer for a related product or service, or perhaps a link to a website you have where you sell related products and services!

These people have already shown their interest in the types of products you offer - they are the people most likely to become your customers - by following up with such an e-mail after one of your auctions, you will be able to INSTANTLY send your best prospects offers that you know they’ll want to spend their money on!

Many people have been in the business a lot longer that T.J. and I. They are intelligent, experienced people with a lot of knowledge. But the size of their income doesn’t reflect that.

They’re not making as much money as they could. Why? Because their goals and thinking are not big. They see themselves as small operators. Therefore, they’ve always been small operators. They’ve never decided to get rich in this business. This is why big thinkers do make big money.

The people who get rich decide that getting rich is what they’re going to do. They set out to do as much as they can to make as much money as they can. Consequently, their dream does get turned into reality. Because they think bigger, the actions they take are right in line with their thinking.

There are many ideas on making money. Once you know the basics, it’s really no big deal. You have to remember, though, some ideas will produce thousands of dollars, some will produce tens of thousands of dollars - and some can produce millions of dollars. What are you going to do? Which ideas are you going to focus on?

This is directly related to the goals that you have. If someone doesn’t have a solid goal or a desire to get rich, then they could very well spend a lot of time on ideas that will never generate huge amounts of income.

Some big thinkers set goals that are unrealistic, though. In the end they get frustrated and give up. Everything comes in steps. Many seriously want to get rich, but they need to focus on the knowledge they need and getting started. This is why big thinkers don’t always make big money.

They should start out learning to make thousands of dollars a month, then learn how to make tens of thousands of dollars a month, and so on, fine-tuning it along the way.

Many people want to make millions overnight. They don’t realize it takes time. You don’t start out making millions. It takes a while for everything to fall together.

Some people can’t see themselves taking advantage of these things. And because of their lack of vision it’s never going to happen for them.

We want people to realize that it is out there to get, and that it is the fastest, simplest, and easiest way to build your business with no cash, as long as you have the right kind of product or service that would appeal to these people.

It’s a very simple concept: Letting the media you select carry the weight of the effort.

It takes time, work, effort, energy, commitment, and confidence . . . everything you can give. Be determined. Get out there and find your success!

In this article I’m going to show you how to write a full-length book. If you can do that, you can do anything. You can do cassette tapes, reports, or whatever you come up with! If you can write a 200-page book, for example, you can do anything.

I say, pick the topic that’s going to be a good one. Make sure you do your research and know there’s a market for it. We always find the markets before we pick our topic. Then, I’d say write your ad, sales letter, or both, and the table of contents. Fill it with benefits. Even before you start writing this book, manual, or whatever, you want to know what you’re going to put in it. You want to fill it with benefits. It will help you write it. So when you have the advertising material, you then have to put in the book or manual every benefit that you mentioned in your ad.

Next, start gathering material. Go to the library. You’ll find many books covering almost any topic! If you go to the Internet, you’ll find ten times more. I don’t care what the topic is - you can go to the search engines and find more about that topic than you ever wanted to know. So, between the library and the search engines, you’re going to have all the reference material you absolutely could ever want.

Next, decide on the chapters. You decide on the headings of the chapters. Then, get a legal size folder. On every chapter heading, start putting the reference material that you’ve gathered from the Internet, the library, or both into the proper folder or whatever you have.

Continue to do that for a while. You’ll be amazed. They’ll be getting thicker and thicker and thicker. Then you have the ad, the sales letter, the table of contents, and ten folders full of the chapter material. It’s going to be very, very simple for you to write that book or anything else you want to do. So, I wanted to share that with you. Now, let’s find out what Chris Lakey has for us.

This next technique may sound complicated, but it really isn’t. It may sound like it’s impossible, like it would be something you would never be able to do. Believe us, it is possible. You just need to take a little time to do it.

Interview various Internet marketers, website owners, and CEOs. You can interview them to get their greatest secrets for making money with their websites. Not only will this give you some insight and some new ideas that might help you with your own website, but then you can turn around and list or have portions of these interviews listed on your website. You might have an hour-long interview or maybe it was a short fifteen-minute interview. You can put snippets of this on your website every week or every day if you wanted to. It’ll make people come back to read a little more of that interview. You can use it to keep bringing people back to your website. These interviews are the ultimate high-profit product to sell on the Internet - now, let’s show how you can get it absolutely FREE!

There are a lot of website owners that would be more than happy to talk to you. You just need to search them out and e-mail them or contact them if they have a phone number or a physical address that you can mail to. Tell them that you’re impressed with their website and massage their ego a little bit like we’ve talked about before. Make them really feel like they’re important, which they are.

The more you massage their ego, the more likely they are to work with you. If you visit their site, look at it and see how it’s laid out. Talk to them a little bit about that. Tell them how impressed you are with their website and you would like a moment of their time to ask them a few questions that you can share with your customers and your visitors. You will find that a lot of them will be happy to do that.

The key is to search out websites that are in the market that you are in. This is so you have people (when you’re advertising and when you’re telling people about these interviews on your website) that it’s an interview with a person who they would be interested in hearing an interview from.

Again, we think that the best way to do this is to not list entire interviews. However, you could probably go back and archive them after you’ve gone ahead and published the entire interview. Maybe, if you’ve interviewed a certain website owner and you have ten pages worth of interview notes, maybe you only publish one page at a time. Maybe you could publish a page a day, or maybe publish a couple three pages every week.

Tell people that this is not the entire interview. Come back next week or tomorrow to get more secrets and to learn more from this interview or to read another couple of pages or whatever you end up doing. That’s just one thing you can do with this idea.

Another take on this would be to turn the interview into audiotapes that you could give away. You could put them together in a package and sell them or make an audio newsletter. Each interview you do could be made into one audiotape. You could give them away. Maybe people would pay you a couple of dollars for shipping and handling on the tape. Maybe on the outside of the packaging you could list your website.

Then, of course, on the interview you could mention that you are the owner of such and such a website and give your website address throughout the interview or at the beginning and end of the interview. Use it as a vehicle to bring people to your website, also.

Again, it sounds like maybe it’s an idea that would take a little time, and the energy would be spent in e-mailing and talking to the people and interviewing them. It’s something that we think could really drive sales and people to your website. People are interested in hearing success stories and hearing from other Internet marketers and website owners who have been successful. They like to hear those stories. It is kind of like the Chicken Soup books. They’ve done so well because they’re just these stories about people on various topics. We think that it would really help people identify with you and your website and it could really help drive sales your way.

Determine which targeted group would most likely be interested in your book, and target magazines that also appeal to that select group. This is how a book reviewer can make you thousands of dollars!

Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make . . . up to thousands of dollars or more!

Magazines and newspapers like to write about books because the people who read their publications tend to be people who buy and read other products, too.

Some publications have a book reviewer, and some publications’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market. They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication.

Therefore, it is essential that you match that product up to the best possible publication beforehand. Cover all of the bases that you can.

Many companies make the mistake of believing that it is the front-end sales - sales gained from first time buyers - that are the most important. They spend their time always inventing new offers that they hope will make them rich - but they never really seem to bring in an increasing amount of profit.

They are operating their business drastically wrong. Real profits that will grow with your business and help you expand are, in fact, gained through back-end sales. Back-end sales are the sales that are made when you go back to customers that have bought from you before and make them offers for products or services that are closely related to the products or services they accepted from you in the past.

One of the best analogies for this is rolling a snowball down a snow-covered mountain. At first it will be small. But, as it keeps rolling down, new snow is compacted into the snowball on top of the snow that is already there. As the snowball keeps rolling further and further down, it keeps picking up new snow, and as it keeps picking up new snow, it keeps getting bigger and bigger and bigger . . .

If they have bought from you before, then that means they are interested in the specific benefits that your product or service gave them. Therefore, to keep those customers buying more from you, offer them back-end products and services that are closely related to the ones they bought in the first place.

This is how to get your customers to keep sending you money for years and years! As long as you are able to offer them the types of products or services they want that supply them with the specific benefits they want, and as long as they are happy with everything they buy from you, they will be much more open and willing to keep buying from you over and over again!

Some people will say, “Gee, I can’t publish an online newsletter. I’m no writer.” There’s so much information out there, you don’t have to be a writer. You can just get tidbits here, there, and everywhere and easily put together information on health, or home business, or any hobby, or anything that you’re doing.

Take action! There is a popular belief out there that if you could just get on the Internet, that’s good enough. But we think to really make money on the Internet; you do have to take action.

We would take action to try to get on the biggest and best sites, because they are the ones that can generate more revenue than fifty or a hundred small sites. With these techniques, you could make up to a million dollars with joint ventures and affiliate programs!

I have to say that one of the most profitable things that you can do is work with charities. In the “brick and mortar world,” which is how we refer to things off-line (not on the Internet), there are people who put together charity auctions, sales, and benefits that take a percentage of the sales as a standard procedure and generate the rest of the profit for the charity.

Charity auctions can be one incredible way to make loads of money! We’ve seen some people doing this already. You could make some really good money AND help a worthy cause while you’re doing it, which carries a double benefit.

These are the kind of auctions that you’ve seen, like the standard put-togethers that are done for your local church, local schools, and even an individual cause in your community. You might raise money to put playground equipment in the park, upgrade something, or fix a street corner. You can literally use the Hospice’s Oath of Charity.

Here’s one of the benefits of working with a charity: if you’re going to put together an auction for your church to benefit your church, you would speak with the pastor and arrange for them to promote the auction to the church membership.

The same thing could happen if you worked through a school. Offer to put together an auction for them. People will literally donate the items to the auction. This is the power of charity: they donate the items and then you put them up on the Internet Auction sites for the church for a very small percentage of the total take. For example, if you want to make a profit, or you’re just a good-natured soul and you really want to help the cause, by all means, you’re free to donate your time and energy to the auction. There’s actually money to be made doing this for charitable causes.

These people would donate the items, you put them up, and whatever you sell, you’ll take out your percentage and pay the charity. This is the kind of thing that can get some real publicity - one of the powerful things that we see about this whole concept. It’s unique and it’s new. Churches, schools, and various other causes for decades and centuries have had charity auctions where the actual membership comes and buys the stuff from each other. It winds up being, basically, a garage sale with bidding.

What makes this very unusual is that you would sell the items to the world at large on e-Bay or any of the other big auction sites. This is newsworthy. In fact, we would recommend this. You could get in touch with your local T.V. and radio stations and your local newspapers and present them with a press release to the effect that your church or school is holding a charity auction.

The items will be posted to the world via the Internet, and it will be one of the first in the community. Really play it up. Invite the community to donate items to the cause, which would bring even more people in. Working with a charity like this gives you a good central location where people can actually bring the items. If you’re doing it for a church, for example, they could bring the items and drop them off at the church or at the school gym so you don’t even have to involve your home office, your address, or information to contact you. They’d literally work through the church, but you’re putting it up on the Internet Auctions for them.

The other benefit, of course, is that when people are buying charity items at a charity auction, they routinely bid pretty low. We’ve seen things go dirt cheap at these charity auctions that really shouldn’t. They know that the item is donated. It didn’t cost anything for the church. If somebody donates a bicycle that’s worth $150 and only gets $70 bid on it, they don’t care because it didn’t cost the church anything and the church got $70 out of it. The guy that donated it gets to write off $150 if they do it right. It works out for everybody in that respect.

From our own experience, we can say that, by putting the auction it on the Internet, you will get a much higher price for every item. They don’t even have to have anybody present at the time when they hold the auction. So they actually free themselves up. It’s not even something that would override the auctions that they normally do, which can be kind of a social gathering. This is something that you can do during the year in between their ordinary auctions.!

The downside to this is very small. There’s just up! You have a newsworthy item and you’re benefiting a charitable cause. You could even put that in your bidding, but we wouldn’t. As you put the items up on the Internet Auctions, we would recommend that you do not necessarily mention that it is a charity auction item. That would create a mental thought that, “Oh gosh, I’ll bid low because it’s a charity item.” You could test that either way. We would recommend that you test some by mentioning that it is a charity because it could attract people who might not otherwise bid on the item, too, to help a charitable cause.

This is another excellent way that you could literally set yourself up in business. Perhaps you could even establish yourself in your community as having a real selling profile or a unique selling angle in that you focus on charity auctions, putting them together, and putting them on the Internet for various charities.

Prospects need all kinds of information before they will buy, especially if they are good, qualified prospects. You need to give them all the reasons they should buy. Tell them why your offer is better than anything else.

You have to make a very strong case for whatever you are selling, which means you have to give them quite a bit of information. Put all of the information you possibly can into each of your sales messages and really inform people why they need to buy. People need information to substantiate the purchase. And it’s your job to give them that information in order to make the most money with the ad that you possibly can.

Copy gives prospects the information they are looking for, and you must tell your complete story to fill their need. If your purpose is to make sales, and you need all the room you have to tell that story, do not even consider pictures. The motto that knowledgeable, direct-response/mail-order advertisers repeat is: "The More You Tell, The More You Sell." This proven advertising principle has been tested repeatedly without disappointment.

Remember, your copy is justifying that sale in the prospect’s mind. The more information you give them about your product, what it can do for them, and why they should buy it, the more you are able to break through their reservations and get them to buy it. All it takes is telling the prospect as much about your product as you can. It’s that easy!

Learning how to write ad copy is key. You should learn how to write ad copy, because, in our business advertising copy is what brings in all of the money. The printed sales material that we send to people and the ads that we run, and paint the picture of the product or service that we want to sell.

Our ad copy is our "storefront." As good advertising copywriters, we have to do everything possible to get the customers and prospects to "look through the windows," see the products and want them.

We do this with words. Words and phrases are our tools. The easiest way to get really rich in mail order in this business is to learn to compel people to buy with the ad copy that you write.

It may take a lot of time, and there is a lot for you to learn. But this skill really is worth learning.

Take notes and take some concentrated time with it. If you do this, eventually it will become second nature, and you will have mastered the art and science of writing ad copy that sells well and really works.

One sad fact is that many of the unprofitable ideas that marketers come up with could really be good ideas. The marketers just need to look at the ideas from the prospects’ or customers’ point of view.

You might need to add services with the product or change it slightly. You have to see the vision of what your prospects and customers could possibly gain by accepting your offer, and then effectively communicate that vision to them in all your marketing and sales material.

Imagination is the key here, and this is how to grab your share of the millions of dollars that are being wasted every year!

Another important thing many companies don’t regularly do that keeps them from reaching their true profit potential is testing. They don’t test different sales messages to see what might bring them the most money. They think that one sales message they create is the ultimate sales message, period. They put it into their copy, and they don’t test it against any other sales messages.

This can very well cripple a business and drastically compromise the business’s profit potential. In many cases another sales message could double or triple their sales.

Millions of dollars are being lost every year because of laziness. Businesses don’t test like they should. Once again, imagination is a key. Look for fresh new ways to look at your product or service and present it to your prospects and customers.

In order to optimize your ability to bring in the most money you can, you have to test. Use your imagination and your creativity. Look for different angles and themes you can use. Come up with as many different things as you can and test them against each other. Then, when the results get back, you will know which ad made you the most money.

One clever tactic smart marketers will use in their sales copy to make their books much more enticing to their prospects is to place a question, then follow up with a statement stating what page in the book the answer’s on. Selling a book? Beef up your sales by using this simple technique!

For example, let’s say you’re selling a book full of remedies for common little maladies. The sales copy might have either a section of these or have them interspersed throughout the copy . . .

“One little vegetable that can boost your memory (Answer on page #22).

“Three foods to help fight Alzheimer’s Disease” (Answer on page #130).

“Breakfast foods that will keep your energy level up and your drowsiness LOW (Answer on page #560).”

This is INCREDIBLY enticing to prospects! They can see what sort of information is in your book, and see where the answers are . . . BUT THEY DON’T HAVE THE BOOK TO GET THIS VALUABLE INFORMATION!

Therefore, they end up with a strong urge to buy your book!

Also, there’s another good technique at work here. The third example above states that the answer is on page #560. By picking an example question from so far into the book, the prospect will determine that the book is large and full of information - after all, it has at least 560 pages - and is therefore a good value!

In this article, I’m going to cover seven steps to advertising your web site on thousands of other web sites, free! Before I get started, I should also add that these are seven very easy steps, and they include getting all the help you need.

Banner exchanges are one of the most popular ways to get one of the most popular forms of Internet advertising free of charge.

How do banner exchanges work, you ask? You create a banner ad that advertises your web site. You then send the banner ad to the exchange. They give you a little snippet of code that displays their banner ad, which you put on your web site.

Typically, In exchange for every two visitors to your web site who sees one of their banners, they’ll send your banner out to other members to display on their site. You build traffic on your site, you get free valuable banner advertising on other sites just by building traffic to your site! This can be worth many thousands of dollars!

Now, here are the seven steps to doing this:

1. First of all, you want to go to www.linkexchange.com. This is Microsoft’s site, and it’s the top banner exchange on the Internet.
2. When you are on that site, click on “Help,” then click on the Banner Network “Help.” There will be a banner network help section after you go to “Help,” then there’s a place to click for “Making Your Banner.” Three clicks and you’re there! Under “Making Your Banner” they have common questions, a tutorial, banner generators that will actually create your banner for you, free banner makers (people that will create a banner for free for you), animated banner questions, and places where you can have an animated banner created for you. Now creating the banner is not a problem, because there’s a tutorial there that tells you how to do it.
3. Create your banner!
4. Sign up as a member of link exchange.
5. Submit the banner.
6. Place the code they will send you on your site to display their banner.
7. Repeat.

I just gave you seven steps, and “Lucky 7" is a good number! Now I have another dozen banner exchanges you can go to, because now once you’ve created your banner, it is very easy.

- www.bannerexchange.com, and www.banner-traders.com have a four to three ratio. Every four banners you show, they’ll show yours three times.

- www.tipexchange.net has a five to four ratio, which means that if you show it five times on your site, you get four shows on their site.

- www.123banners.com

- www.adxchange.com

- www.bannerclicks.com

- www.clicktaxi.com

- www.exchange-it.com

- www.clicklink.net

- www.123.com

- www.bxmegalist.com,

- www.net-on.net

This is so powerful! Follow these seven steps! Go to these dozen link exchange sites!

There are many, many other link exchanges out there. These are just my pick of the dozen most popular and powerful ones.

Another powerful factor when it comes to placing these banner ads on your site, is that although you may worry about them being cluttered up, it makes your site look commercially viable. You will have advertisers all over your site! This could, literally, attract other paying advertisers because advertisers want to be where advertisers are!

One of the things I like the most about the link exchange opportunity is the win-win aspect of it. You’re helping them, but they’re also helping you. Isn’t that really the nature of the Internet?

Plus, all these web sites are connected together. That’s why it’s called the web! Web site links are one of the principle ways people go to other web sites That’s where even the name, “World Wide Web” came from!

Just so no one makes any mistake, these are all totally free services. I always look at it with a jaundiced eye. If it claims to be totally free, I always want to know how they are making their money.

What’s the answer to that question? If it is a four to three ratio - four displays you’re showing when they give you three - one of those displays will be from a paying member somewhere. That leaves them one they can sell people who don’t want to participate in the exchange.

They’re making their money, too, because you’re displaying those paying members’ ads - but you’re getting the same value for free!

One thing many people considering using banner ads tend to wonder is if banner ads placed on a site be used like links for a search engine, and consider those as links to other sites.

Sure they do! Anything can be a link - even a photo - if you click on it and it takes you to another site. You can make anything on a site a link to another site! A banner ad is merely a graphic that displays some text or something that entices people to click on it, but is actually a link to another site. Therefore, banners on your site then can help you in the ratings on the search engines.

The more links to your site, the more popular the search engines consider your site and, therefore, its status elevated in the search engines. This way you’re not only advertising, you’re also increasing the position on your search engine. There is a multitude of benefits involved here, and that’s why this is such an important tip.

The other thing I want to advise you to do is carefully read the instructions and the “rules” for each of these banner exchanges. Some of them don’t allow you to place their exchange banner on anything but your home page. Others encourage you to place it on every page on your site so that you get more displays. If you can, put it everywhere!

According to a magazine I read recently, starting a banner exchange on your own site is a very shrewd opportunity. It is very shrewd and very popular because, if nothing else, that extra banner display you would normally sell can instead be sold for profit. You could also have that display advertise your web site, another web site you have, or any other web business!

There have been many web businesses. It is a little more complex because it requires the acquisition of some software and setting up your web site for an exchange. There are some people now that are actually offering services free of charge that display other ads where they’ll set it up for you and you just provide the link.

Now I just want to add that animated banners are definitely worth the extra effort to create. I understand there is some research that says that an animated banner will have up to seven times the click-through ratio as a non-animated banner. If that’s the case, it is certainly worth your effort to animate!

There are all sorts of help for creating them - they’re not that difficult! An animated banner can be as simple as words that display and change so you can get a whole sentence into that small space. It’s something that catches the eye!

Another neat trick that I see used often is making a banner ad look somewhat like a bar with a “click here” icon, or asking a question with multiple choice answers so that people actually are somewhat tricked into clicking on it to answer, but instead it takes you to another site.

You want to use this technique with caution, because you don’t want to irritate your market. You want to attract it! Sometimes, if you do it right, it can really catch the eye and actually increase the number of clicks you get.

Often, your small ad will outpull a large ad because smaller ads cost less money. Since the cost of running the ad is lower, you can actually make more profit with the smaller ad.

Also, a smaller ad can be run in media (newspapers, magazines, etc.,) that you normally wouldn’t run a bigger ad in. Such general media would reach a general market. A large percentage of the readers might not be prime prospects for your offer. Therefore, it is wise to put small, inexpensive ads in these publications.

Larger ads would usually be run in specialized publications that target your prime prospects. Therefore, the higher cost is justified.

Let’s say that you have a company that sells products for people who suffer from arthritis. Although those people can be found through mass-market media, you would have to run smaller ads in many publications to be able to target those people.

In the mass-market media, there is very little chance of making a profit with a large ad if you’re going to run a large ad specifically created for one market. A smaller ad, however, will cost you less, thereby allowing you to bring in better profits should the ad prove to be successful.

The principal role of advertising in America today is one of persuasion and appeal, rather than of education and information.

The mission of marketers is to persuade prospects and customers to act in a manner that will be to the advertiser’s advantage. The most successful, however, combine these four things that can make your advertising PULL IN BIG CHUNKS of money!

1. Persuasion,

2. Appeal,

3. Education,

4. Information.

You should always remember, though, that advertising is intrusive. People are busy with their lives, and they know that you’re trying to sell something. They read advertising very passively, if they bother to scan much more than the headline at all. Therefore, you have to look for dramatic new ways to represent what you are trying to sell. Make your advertising interesting and compel them to read it.

These are new ideas that can make you a fortune! Why? Because they grab the reader’s attention and keep them hooked throughout the ad. By the time they are done with the ad, your product or service will stand out in their mind, and you will have given them enough desire to send away for your offer. The more you’re able to get people’s attention, interest, and desire, the more money you will be able to potentially make.

Testing and finding out which headlines work the best is how to make your ads pull up to 50 times more response!

The headline is the road sign that draws the reader into your ad, like a road sign will draw people into a little restaurant or gift shop along the interstate.

By focusing on the headlines that work the best and expanding them out to more people, you increase your moneymaking potential.

Some companies have even ended up with 50 times or more response simply by expanding out. The same could happen for you, too!

By testing to find the right headline, you can easily reach the people who really want your product or service!

Once you have the headline that pulls the most response, you know that it will, most likely, attract the people you want as customers.

Customers will give you all the money you want — new cars — expensive homes — AND EVERYTHING ELSE THAT YOU REALLY WANT! Without customers you can forget about having a business, money, a new car, vacations, a home, or college tuition for your children.

If you become so arrogant that you think you are totally responsible for your success, you may be distancing yourself from the real source of your success — your customers.

Everything that you want in life that money can buy can be yours simply by those two things we mentioned earlier: finding and keeping customers.

Everybody wants nice things. They want new cars, fancy homes, lots of nice things that money can buy, but they don’t stop to examine what it takes to get those things. They never stop and realize that all of those things are out there just waiting for them at any given moment. It’s gained through finding and serving customers!

Showing people that you can relate to them is a very powerful technique that will help you win over the people who read your ad!

You have to speak their language. People don’t care about you. They don’t want to hear about you. They only care about what you can do for them. Therefore, the secret of winning people over who are reading your ads is to let them know that you do understand their problems, and you can give them what they want.

If you are talking about the problem, you should relate it in the most personal way you possibly can. Let them know you know how they feel, you can relate to their problems . . . and you can give them the solution to solve their problems.