Table Of Contents

How You Can Pay Your Customers Up To $1,000 To Do Business With You - And It Won't Cost You A Cent! ...................................................................................................... 1

How To Bring In Sales With Sequential Mailings! ............................................................ 2

How To Turn Just Eighty-Two Cents ADay Into APotential Income Of $50,000.00 - $100,000.00 a year - Or More - With The Power Of E-Mail! ............................................ 3

A Fabulous Way To Combine The Power Of E-Mail With The Potential Money-Making Strength Of Your Own Web Site! ........................................................................................ 4

How To Get Thousands Of People To Practically Beg You To E-Mail Your Special Offers To Them Every Single Week! ................................................................................. 5

How To Easily Avoid The Seven Deadly Sins Of EMail! .................................................. 6

Ten Power Words That Will Virtually Force People To Read Your E-Mail And Respond
With Orders! ......................................................................................................................... 7

How To Make Certain Your E-Mail Delivers The Message You Intend For Your Customer To Receive! ......................................................................................................... 8

Additional Strategies You Can Use To Make Your Headlines More Effective And Even More Profitable! ................................................................................................................... 9

How To Double Or Triple The Cash-Pulling Power Of Every E-Mail You Send Using A Simple 60-Second Trick! .................................................................................................... 10

How To Automatically Make Thousands Of Dollars A Month With An E-Mail Message You Send To One Special List! .......................................................................................... 11

Three Ways To Kill Your Electronic Mail Business ........................................................ 12

How To Send One E-Mail And Get Rich From Tens Of Thousands Of Potential New Customers! ......................................................................................................................... 13

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1

How You Can Pay Your Customers Up To $1,000 To Do Business With You - And It Won’t Cost You A Cent!

In this article we’re going to cover how you can pay your customers up to $1,000.00 to do business with you - and it won’t cost you a cent! Newsletters - there has been no better beneficiary of the e-mail explosion than the newsletter!

It used to cost loads of money to generate a newsletter. Even a small eight pager - which was the standard size of the industry type or insider type newsletter - was expensive. You still had the cost of printing and mailing that newsletter, so in the end it always cost you a lot of money.

Using e-mail, on the other hand, doesn’t cost you anything! There is no printing, there is no postage, there is no mailing, there is very little time involved except for the time to write out your newsletter, which can generally be a letter to your customers.

You can also spice it up with articles, clippings, or news items you have found that you reword and make your own. You don’t want to steal material from other people!

The exciting thing about newsletters is that you can interview people by e-mail - a technique we use quite often. You contact someone who has a web site that’s exciting, and that might be of interest to your customers. It might have a product or service.

They generally have e-mail. You can get their e-mail address and e-mail them some questions, get their answers, e-mail them a couple of follow-up questions, and, like magic, you’ve got your article written for you. All you have to do now is cut and paste with your word processor, put it in an e-mail, and send it to your list of e-mail subscribers.

Putting it together is almost a no-brainer. It is very easy, thanks to the Internet itself. We recommend you use all of these techniques if you can, because it will make your newsletter much better!

You want to publish this newsletter monthly, at least. Weekly is better. The more often you hit your customers, the better it is. You also want to remember that you are putting yourself on a deadline here, so maybe monthly is best for you.

You want to set a price. This is the important aspect of this little article. You want to set a dollar value on that newsletter. We’ve learned this through years of publishing. We’ve published newspapers that said, “FREE” across the top. We’ve published newsletters that said, “$2.95” across the top and, invariably, the one that says, “$2.95” gets read. The one that says, “FREE” gets thrown away.

You want to set a price for your newsletter. If you have the capability, it is also good to set up a web page that literally promotes and sells subscriptions to your newsletter. We published a newsletter that we priced at $195.00 a year. It was a weekly newsletter. We received subscriptions all the time, so you can actually get a little revenue off of it - but don’t count on that.

You want to set the newsletter up and establish its value. Then, give this newsletter away with every purchase, or if you want to you can actually give it away in exchange for a visitor or someone responding to an e-mail. It could be a person who agrees to receive other e-mail from other people. If they are willing to opt-in, give you their email address, and allow you to sell, rent, lease, etc., their name and e-mail address to other people that’s well worth the price of a subscription.

You’d be surprised how many people are willing to give that up and opt-in to a mailing list that you’re going to knowingly provide and sell to other people in return for your e-mail newsletter.

You have to give that newsletter content and value. This can be your own knowledge, interviews with other people, what you’ve found on the Internet that is of use - you can do all kinds of things. You could use tips, tricks, and information provided by the manufacturers of the products you sell. That can make great newsletter content. As long as it is valuable content, people will happily give you their e-mail address to send it to them, and allow you to give their name to other people.

We’ve talked about opt-in lists being a quarter a name. Can you imagine if you’ve got a list of 1,000 subscribers to your e-mail newsletter who are willing to let you sell or rent those names to others at a quarter apiece, time and time again? You can get paid very well for this newsletter.

Plus, if you’re also giving that newsletter free to people who buy from you, you’re being paid well for that newsletter. You are adding a valuable bonus, and if you’ve priced the newsletter you have a value you can place on that bonus. Our newsletter was a $195.00 value clearly because we priced it at that.

And believe us, insider newsletters can be priced as high as $1,000.00 a year. The value of your newsletter is what you would pay for it, or what you would expect someone to pay for it. Up to $1,000.00 a year if it’s a good weekly with a lot of content.

Always tie the subject matter of your newsletter you are producing to your products and services, and then wrap it up with a limited time special. Either deliver these people to your URL or to a web address of a page you’ve got set up for them to go visit as subscribers to your newsletter. It should be available to them only.

Give them a little special - a price on a subject, or maybe a product that is only available to your newsletter readers. Collect the names and build your mailing list.

You’ve created a valuable bonus you can provide to people that gives them an incentive to buy from you instead of someone else. You’ve also got a profit generator that can actually sell subscriptions and gather revenue from people who do subscribe and willingly pay. You’re also building a valuable mailing list that you can sell and rent to generate income. You’ve got three revenue strains from one newsletter, and in the newsletter you are generating more sales!

Many people play this down or ignore the whole topic, but make the newsletter sell. A friend of ours used to produce a newsletter for a software publisher He put together the newsletter for them, which they actually printed and mailed to their customers on a monthly basis.

The owner of the software company told him that every time they dropped that newsletter in the mail their sales went up 30%. In the back of that newsletter there were always special prices, closeouts, offers on upgrading services, and extended service warranties on their software. They always had these sorts of offers in the back of the newsletter that were reasons to call and buy, and they also sold the newsletter! It becomes one of the most inviting sales letters you could possibly create.

2

How To Bring In Sales With Sequential Mailings!

The new, hot secret we now have to share with you is how to bring in sales with sequential mailings. Now, we’re discussing e-mail marketing, but this tactic isn’t limited to the electronic media. In fact, it works exactly the same in direct response marketing with regular mail except for a vast difference in cost.

You will deal with two different and distinct types of people in your business. There are those who ask for further information, and there are clients. If we buy an opt-in list, we’re going to lump those names in as prospects because they haven’t bought from us yet. Our efforts with prospects are directed toward converting them into buyers. Our effort with clients are, initially, to keep the sale, which we call “stick letter” activity. We want to build a relationship that can last for years, because we want to be here for years to sell more product.

How do you do that? You have to communicate with them again, and again, and again. There have been a lot of studies done on sales, from actual direct sales all the way to direct mail. The statistics pretty evenly say that most customers make the “yes” decision - the buying decision - after the fifth contact. That means if we send out one e-mail we’re leaving business on the table.

We don’t want to ignore the vast difference with e-mail because it is free, But whether we’re talking about real mail or e-mail, we still have to send out a second letter to that prospect, then a third letter, a fourth letter, and a fifth letter. With e-mail, we can do it for free.

How do you do that with the old system? You have to make some kind of schedule, and it can get burdensome. Most of the marketers we know, including ourselves in the past, had problems with adequate e-mail follow-up.

Today there is a software program called “Suite Internet” available. The URL you’ll find it at is www.SuiteInternet.com/Sales/281. This program gives you the opportunity to create a sequence of mailings.

With this, you can send out your e-mails, and you can schedule when they’ll go out. You can send out a letter that says, “Thank you for your inquiry. Here’s the information you requested.” Then you go into your pitch full of proven direct mail principles. You set your own mailing time frame, and you let the software send it out without any intervention on your part.

You could be on the golf course, or you could be in Maui. The software will send out your second e-mailing, which could be the same day, two days later, or two weeks later. (Although I would not encourage e-mailing two weeks later.) The e-mail could say, “You requested further information. We didn’t know if you got the first mailing, so here you go.” Right? Then you have an e-mail that could go a third time, a fourth time, a fifth time, a sixth time, etc., working to convert that prospect to a buyer.

The great thing about this is it’s absolutely free. There is, of course, the cost of the software which I think is about $149.00, but you can’t send out a handful of letters for $149.00.

Here’s another issue. If you’re like our company, you need to be able to respond differently to whatever the customer makes their first inquiry about. If they make a first inquiry about a product you are selling regarding e-mail marketing, you might want to create a different sequence for that prospect then you would for someone who inquires about a co-op advertising program.

This software program gives you the opportunity to create different message sets. They can be totally customized as far as content, sequence, and the number that you mail out. Then, you’ve got the opportunity to send them reply e-mails when they buy your product. Usually the first one is a welcoming letter, and of course today many of the products can be - and are - delivered over e-mail, also.

You can e-mail files. We do that quite often. Or you could let your customers download from your site, which is another popular tactic. Even if you’re sending the product out by conventional methods, such as UPS or the postal system, you can still follow-up with a welcome letter.

We’ve got different terms for that. In the direct response industry we also call that a “stick letter,” and in our actual business we send out a welcome letter which is also a stick letter. We send out a stick letter a few days after the order. A stick letter basically reassures the customers that they made a good decision buying from you.

By doing this, you are building the relationship. The first time the customers ever spend money with you, it doesn’t matter if it is something as trifling as $19.00 or whether it is $1,900.00. You’re on trial! They don’t feel very comfortable. When they start hearing from you, they’re going to feel more comfortable. They get their package and they like it.

Then you move on in a natural sequence, and it is done automatically from your data base where you can send them out further additional offers, and further additional reports that will help them and benefit them.

This new software is very exciting to us because it overcomes all the limitations that we’ve had which, basically, all run deal with the same trouble - how do you sequence? Then there are several auto-responder programs that will send out a sequence, but they always have to be initiated by the customer. They cost money and they only work with one product.

Thanks to this new technology, now we can import our data base. We can send out a sequence to people of our own choosing. Our own choosing would be opt-in. It wouldn’t be spam. It is personalized. It works with your data base.

This is a secret that is so new and has such great potential, that we encourage everybody to take advantage of it - it will put your light years ahead of your competitors.

3

How To Turn Just Eighty-Two Cents A Day Into A Potential Income Of $50,000.00 - $100,000.00 a year - Or More - With The Power Of E-Mail!

In this article, we’re going to discuss e-zines. They are very effective, and the secret I am going to reveal is how to turn just eighty-two cents a day into a potential income of $50,000.00 - $100,000.00 a year - or more - with the power of e-mail!

Eighty-two cents a day is less than the price of a candy bar and a can of pop per day. Plus, if you’re overweight, and you stop eating that candy bar and drinking that can of pop, then take this eighty-two cents and put it towards this marketing effort, not only is it going to make money, you’re going to lose weight! Talk about a double deal!

The secret I am going to reveal deals with using a list server. I don’t want to get too deeply into the technology side of this, because you don’t really need to know that much. A list server can actually handle your e-zine for you easily, quickly, and handsoff. It is a very powerful and effective piece of technology.

The good thing about these are the fact that, in most instances, when you get your web site set up (if you decide to set up a web site) and start an e-zine, I suggest you use it. Most web hosts can actually offer a list server which can manage your complete e-zine for about eighty-two cents a day. It is very inexpensive.

The great thing about using a list server is that it doesn’t have to be on your computer. It’s a piece of technology - software - that is part of your ISP’s (Internet Service Provider’s) site, and can be accessible to you. It is on their server, so it is nothing you have to install on your own computer and mess around with.

It is a great piece of technology for anybody wanting an e-zine that wants to make it big!

You can certainly start an e-zine thinking along these lines: “I am only going to have 50 or 100 people on the list, so I guess I’ll just use my e-mail software, like Eudora Pro, or Microsoft Outlook, or Netscape.” If you really want your e-zine list to grow, though, and you really want to make a lot of money with it, it is a good idea to get a list server that will manage it for you. It’s very simple. I’ll give you an example showing just how simple it is and how you can do it, basically hands off.

Let’s say, just for example, that you get a list server. It costs about eighty-two cents a day and you really market that e-zine to people. You give your ezine a value. You really push people to get signed up, and you get about ten people subscribing to your e-zine every single day for 365 days.

After a year you have 3,650 people on your list. That’s not a huge number of people. Now, let’s say that you average just $20.00 profit for every person on your list. Just $20.00.

Of course, some people aren’t going to buy anything. Some people are going to buy a $100.00 package. Some people a $700.00 package. Once you average it all out, though, you find that you make $20.00 for every person signed up to receive your ezine. With 3,650 people on your list you would pocket $73,000.00 in cash!

Let’s say you double that. Let’s say you add just 20 people to your e-zine list every single day for a year and you average a $20.00 sale per person. That equals $146,000.00 using that e-zine list, if you’re averaging just a $20.00 sale per person!

Is having 3,000 people on your e-zine list unbelievable? Of course not! We’ve went and looked at companies. The average number of most e-zine lists is about 10,000 subscribers. There are companies with 90,000 people on their e-zine lists.

There is one company with 300,000 people on their e-zine list.

These e-zine lists get large, especially if you’re targeting a niche market. Let’s say that you work hard and you only get 5,000 subscribers on your e-zine list. You send out an e-zine and you decide to make them an offer - a great product that sells for $200.00. You send out this sales message to your e-zine list, and you only get 2% of the people to order that package. That’s 100 sales at $200.00 each. That’s $20,000.00 from a very simple, inexpensive e-mailing to your e-zine list! Plus, that’s just one time, one sale. You can go back to your list again and again, and again. There is no limit!

How easy is it? Well let me give you a brief example of how a business associate of ours used it. He got a list server, and he had places for people to sign up for his e-zine all over his web site. The funny thing about it is, he didn’t realize people were signing up until he went into the list server and asked it to send him a complete list of all the people that had subscribed. It sent back a list of 300 people - after only a couple of weeks!

Three hundred people had gone to his site and decided to sign up for the e-zine. They never contacted him personally. They were doing it while he was asleep or while he was doing something else, but they were all signed up to get information about his company and his e-zine.

Our associate sat down at his computer and thought, “I’ve got 300 people. I’d better send them something.” So he sat down at the computer and, for the next 30 minutes, wrote out things off the top of his head.

He wrote down a few marketing ideas and some things he had noticed about the Internet, and in there he put an offer for a very inexpensive book - a $20.00 book.

It was just a test. He wanted to see what the response would be. After he got that e-zine done, he used the list server to send them out all at once. He didn’t have to send out a separate e-mail to all 300 people. All he had to do was send that one e-mail message to his list server and the list server automatically sent e-mails out to all 300 people. It was all done by that list server, and it only cost him eighty-two cents a day.

The amazing thing is, after 30 minutes of sitting there writing that e-zine message and having it sent to the list server, within two minutes he had his first order. That was exciting! It was his very first ezine and his first order for $20.00!

The next message he received was a question from somebody who wanted to know a little bit more information. Then in came his next order...then another order, and another order, and another order!

They kept coming in very heavily for the next couple of hours. Over the night he got more orders, and he came in the next morning to find that there were even more orders in his e-mail box. He was so excited, because here was something that cost him virtually pennies a day! He could sit down, write a very quick message in 30 minutes, send it out to all these people, and within minutes start getting orders back in.

Don’t think that this has to be more difficult than it is, or takes more time than it should. There is a lot of technology out there you could purchase for virtually pennies a day and make the process very automatic. This can potentially pull profits in very quickly.

Whenever you are looking at starting your own e-zine, I encourage you to look at all the technology available. There is technology out there that makes your life easier in Internet marketing and e-mail marketing.

Do some research first. Find out what is going to make it easy for you, and utilize it in your own business.

4

A Fabulous Way To Combine The Power Of E-Mail With The Potential Money-Making Strength Of Your Own Web Site!

This time I want to go over e-mail riches in web site wealth. I want to tell you about a fabulous way to combine the power of e-mail with the potential money- making strength of your own web site.

We learned this super technique from a financial stock market web site called the MotleyFool.com. I am very interested in investments. We’ve got quite a bit of our money tied up in investments. This leads us to be very interested in investment web sites, and the MotleyFool was one of the best.

Here’s how this very successful company uses e-mail to direct hundreds of thousands of people to their web site: they send out an e-mail newsletter every single day. You and I may only want to do it once a week, or perhaps once every two weeks. A daily e-zine is a bit of a strain. Their company probably has 30 or 40 employees, though, and they do it every day.

Their e-zines are mostly 3 - 6 pages long. We have one that’s four pages long we’ll use as an example. Out of the four pages, two are used for a great article. This one is called “Investing In Something Special.” That takes up about a page and a half. Then, they use the other two pages of the four page letter to tell you about other great reports and articles they have on their web site. They also tell you about the specials they have on their books, programs, and investment programs on their web site.

They tease you with a great article that takes up about half of the newsletter. Then they have a couple of pages with little blurbs about all the great stuff you’ll learn if you go to their web site.

This is a great way to market with e-mail. All you have to do using this is write a one or two page letter article on something that is important to the type of readers (read “prospects”) that you want to reach. The other two pages are used to cover all the great things they will find if they visit your web site. It is something that company has been doing for a long time, and apparently it is very successful. I think it is something we can all learn from!

Remember, you don’t have to have a web site to utilize e-mail. You can use Hotmail, Juno, or some of the other free e-mail services without having a web site. We believe that, if you combine both e-mail and a web site, you’re going to get the double whammy and double profits!

5

How To Get Thousands Of People To Practically Beg You To E-Mail Your Special Offers To Them Every Single Week!

Use This Simple Trick To Put More Cash In Your Bank Account Every Week Than You’ve Ever Dreamed!

I’m now going to cover how to get thousands of people to practically beg you to e-mail your special offers to them every single week. You can use this simple trick to put more cash in your bank account every week than you ever dreamed.

We are going to once again deal with e-zines.

They are a very powerful subject matter - one that can make you a lot of money if you will use them. This is a simple trick, and you can use it to get thousands of customers, or even tens of thousands, or hundreds of thousands of customers to eagerly wait to receive your e-mail every single week. In fact, they may sit by their computer at the time they know your e-mail is coming and wait for it!

What I am talking about here is actually giving away free subscriptions to an electronic newsletter, or an e-zine as they are also called. It is one of the best ways to get your sales message out to your customers, because they actually anticipate receiving your electronic newsletter.

I do recommend that your e-zine have content have content. Your content can be on whatever you want it to be. It should preferably be on a subject matter that your customers know about and are interested in. If you are in the money making business, your e-zine can be different money making tips and strategies. If you’re into gardening, your ezine could be full of gardening tips. Whatever hobby or craft, whatever you’re interested in, or whatever your customer base is interested in, you can have an e-zine that is sent out to their e-mail addresses that gives them information about that subject matter. It doesn’t matter what it is. There is always information you can send out to a list of customers who are happy to receive that information by e-mail.

One tip I have - if you think that you can’t possibly have enough to talk about in have your own e-zine, it’s easy to rectify the situation. You don’t even have to write anything. There are many people that can write material for you and provide you with material.

If you’re worried that you might not know enough to be an expert and have your own newsletter, always remember that, as little as you think you know, there are always a lot of people that know a lot less than you do. There are always people out there that are eager to learn what you have to share with them in your electronic newsletter or e-zine.

One of the things that I recommend you do is not write the material yourself. If you happen to enjoy writing, you are welcome to do it, and it can be very fun and pleasurable for you to actually sit down each week and write your e-zine yourself.

You don’t have to. You can interview different experts in your field and either include the entire interview in your e-zine or just include excerpts. Each week you can take another question or two from the interview and include it in the e-zine. Then at the end of that particular e-zine you can say, “In next week’s e-zine you will get more of this interview.”

You could also reprint other people’s reports, and things you’ve found on the Internet from other people. You could use articles other people have written that they have given permission for use by others in their e-zines. Even if you find a report you see on someone’s web site that you know is valuable you can e-mail the webmaster and ask for permission to use. All it takes is an e-mail to them saying, “I really enjoyed your report that I saw on your web site, and I know my customers would really appreciate it, too. I have an e-zine of 5,000 customers (or however many it ends up being).”

Simply tell them that you know your customers would really be interested in reading that report, and you would be happy to include a link back to their web site if they would give you permission to include that report in your next e-zine edition.

One thing you never want to do is reprint someone’s report without knowing that they have given you permission. That’s definitely wrong, and you can get in a lot of trouble for that!

One other way you can get reports and information for your e-zine is to actually purchase or invest in a CD Rom or a computer disc that contains reprint rights to a group of reports. The reports should be on a subject matter that you are going to be using for your e-zine.

For example, there is a CD Rom called “The Instant Publisher’s CD Rom” that is full of money making information. It contains the reprint rights to 750 informational reports.

If you use one of these reports a week in your e-zine, it would take you a long time to go through all 750!

There are many ways you can get information and content for your e-zine. The key is the e-zine is a valuable tool to help you reach your customers, if you’ll just get out there and use it and use these methods.

There are a couple of ways you can make money with your e-zine. Of course, you’ll want to give it away free. In my opinion, that’s the best way to do it, and the best way to build the largest customer base. With each e-zine you send out you can also include special offers and a link back to your web site (if you have a web site).

If you don’t have a web site, you can just include special offers and let people buy those offers from you. Chances are, a portion of the people every week will purchase.

The second way to make money with your list is to sell advertising to other web sites that are in your market who want to reach your list of customers. You can sell them an ad within your ezine that can make you more money than actually selling your products!

Combined with selling products, you can actually make a substantial amount of money selling advertisement spacing on your e-zine. You could sell your advertising in the e-zine for $50.00 a month, or $50.00 a week. It all depends on how big your list is and how valuable your list is. It’s up to you to decide. You can test different prices and find out what other web site owners are willing to pay.

We recommend that you assign a price to your e-zine. If it is valued at free and there is no price on it, people perceive it as being worth nothing. If you put a $99.00 value on it, or $195.00 value, people will put more faith and more stock in what you say, and it will come across like you are more of an expert. This is invaluable, because people will read it more than they would if it was a free newsletter.

You can also use other forms of advertising. Banner ads, link exchanges, and resources like that can be used to advertise your e-zine. You can join a link exchange where you actually have banners all over the Internet that say, “Sign Up For Our Free Electronic Newsletter,” or “Free E-Zine,” or “A $99.00 Value- Yours Free, Click Here for Details or to Sign Up,” or something like that.

You can add to your list very fast! It may seem like it would be slow, but if you average just 25 new customers a day signing up for your newsletter, at the end of one year you would have 9,125 customers receiving e-mail from you every single week. That is almost 10,000 customers in a year just by having 25 people sign up a week!

You might have 100, you might have 50, or you might only have 75 signing up a day. One day you might have no one signing up, and the next day you have 50 sign up. The key is to get your advertising out there for your electronic newsletter - then you will get people to sign up. Just a small number of people signing up every day can add up over a year, and over a two to three year period you can get many tens of thousands of people.

The greatest part of this technique is the money! If you took those 25 new customers a day and 9,125 customers a year and started mailing your offers to them every single week after a year with 10% of them buying your $20.00 offer, you would make $1,820.00 every single week!

This is a list of people who are eager to receive your offers. You might get a 20% response. You might get a 5% response. It’s hard to say. A lot of it depends on your offer. If you averaged a 10% response with a $20.00 offer, though, you would make $1,820.00 every single week.

That money would basically be coming in automatically. You just need to get your e-zine out there! Build your content on your electronic newsletter, and the money can come in automatically every single week from the people that are responding to your e-mail offers within your e-zine - and that’s not to mention your advertising. You could also make a good, substantial amount of money every week from the people that want to advertise to your customers in your e-zine.

6

How To Easily Avoid The Seven Deadly Sins Of E-Mail!

What I would like to do now is give you an overall guideline to making your e-mail extremely powerful. I want to cover the seven deadly sins of email, and how you can easily avoid them. The Bible has seven deadly sins, and some of these deadly sins are taken right out of the Bible.

These seven deadly e-mail sins are Boredom, Sloth, Pride, Envy, Greed, Ignorance, and Confusion. Now I’m going to quickly go over these and show you how to avoid these sins.

1. Boredom.

There is a lot of e-mail that is out there is way too boring. Typically they’re too long. The copy is bad. The person writing and sending the e-mail has nothing exciting to say, or it isn’t targeted to the person who receives it. If your e-mail is too boring, you’re going to lose those readers.

Much of the e-mail out there is just terrible. You’ve got to do things that are exciting! You’ve got to show some enthusiasm! You should try to motivate people, and have something to say! If it is not exciting, don’t e-mail it to people! You should also have a good handle of who you are e-mailing to so you know what is exciting to that exact person.

2. Sloth.

Just like in mail order marketing, many e-mail marketers are too lazy, and they don’t come out with enough new products or e-mail. People on the Internet have a strong liking of new things. People all over like new things, but on the Internet it is even more pronounced.

Your e-mail must promise something new or something exciting! You have to change your content constantly! Give them something new! Don’t be lazy and continue to do the same thing over and over again!

3. Pride.

Many believe that what they think is more important than what the customer thinks. That just isn’t true!

First of all, the customers don’t care about you. All they care about is what you can do for them! How can you serve them? Many people have too much pride. They don’t realize that their job as marketers is to serve customers.

You can’t dictate to your customers. Smart marketers let their customers dictate to them. Everybody has heard the old phrase that the customer is king. Recently I read a quote that is much more accurate in today’s world... “The customer is not a king. The customer is a dictator!” ...and they’re demanding! They want more and more! You have to lower your pride and be willing to serve them!

4. Envy.

Where does envy come into play? Many people are constantly surfing the Internet, and they see all of the bells and whistles that are on some of these web sites. They become envious of them. They want their web site to be just like that - bells and whistles. Doing that is wrong! The customers almost never care about any of that stuff.

If you focus on the customer and do everything within your power to serve them, you forget about all the bells and whistles. Many times those fancy web site graphics and effect makes navigation difficult for the customers, because then they have to wait forever for the page to load up.

The customer wants good, valuable information. Don’t be envious of people who have fancy web sites. Be envious of the people that are making a ton of money if you want to have any envy. Then do what they do- chances are they’re selling and reselling!

5. Greed.

People aren’t stupid! When you send out your sales material, you can’t let the customer think that all you care about is trying to get their money. People can see right through it.

You have to care about people. You have to try to serve people. Be sincere! Be honest! Be trustworthy! Be candid! Be plain spoken, genuine, and undeceptive!

There are marketers out there that are too greedy. They don’t realize that their job is to serve customers. Consequently, their e-mail messages tend to reek with that greed. People are turned off by that!

Nobody wants to buy anything. No one wants to be sold. They want to buy! They want to feel like they’re making the decision, and to do that you have to get over some of that greed, or learn to hide the hook a little bit.

6. Ignorance.

Many people just think marketing is like that Kevin Costner movie, “Field of Dreams.” They think that if they build it, people will come. They think that they’re just going to do things such as bulk e-mail and the money is just going to come flowing in like rain. That does not happen!

You must be willing to learn all you can about web marketing, marketing in general, selling, and building customer relationships. You’ve got to let go of your ignorance and be willing to learn. Soak that stuff up like a sponge.

7. Confusion.

Many people’s sales messages are very confusing. They’re not clear. If you go onto their web sites and they do e-mail you something that you click onto to visit their web site, you’ll find that it’s all very confusing.

You have to think like the customer. These are people that want information fast and quick. You have to set everything up so it looks appealing, and is easy to navigate. They should be able to find your order form by accident if nothing else!

7

Ten Power Words That Will Virtually Force People To Read Your E-Mail And Respond With Orders!

In this article we want to discuss focusing on e-mail techniques. We’ll assume that you’re not sending out “spam” - the Internet term for junk email.

In past articles, we have discussed e-mail marketing techniques to a point. We’ve mention that you use a list of e-mail addresses to send your messages to a targeted group of people. If you’re going to do this and really take it seriously, you’re going to want to create powerful e-mail that will sell and will capture attention.

Towards that end, we are now going to provide you with ten power words that will virtually force people to read your e-mail and respond with orders. These power words are vital, and I want to stress that the ten power words I am going to cover are not the only power words.

With e-mail there are a few differences over the average advertising headline techniques that I particularly want to deal with.

For example, e-mails have subject lines. When a person receives your e-mail you want to be aware of the fact that the first thing they see is the subject line. Your subject can literally be an introduction to a headline. It should be written in such a way that it is not a headline, but a tantalizing tease instead.

For example, instead of a subject line that says, “Make more money fast!” you might try, “$10,000 is waiting for you.” if that applied to your offer. (I am just using examples here out of the blue.)

Rather than “Easy work at home.” you could have, “$11.50 an hour in your bathrobe!” as a subject matter. The idea here is to focus on specifics. You always want to do that with headlines. In this case, you want to make your subject lines specific and tantalizing, teasing someone into at least looking. If you tell them too much, they’re not going to open it.

Rather than, “Make money building doll houses,” for example, you could try something catchy like, “Construction boom hits doll industry.” The idea is to focus on teasing the reader, keeping in mind that your subject line is something that needs to be making that person want to look to see what it is. Once they’ve clicked on it and opened the e-mail, the power and the strength of your headline can come into play.

You’ve only got maybe two to three seconds to grab that e-mail reader! Most people are looking at several e-mails at a time. They’ve opened their box and there may be 15 of them waiting. There could be five other advertising messages in there. You’ve got to convince that reader to keep reading once you’ve tantalized them with that subject matter.

This is where those power words will play such a vital role for you. Writing good headlines is an art form, and it’s one you really should study, learn, and perfect for yourself.

Here is a list of my favorite ten hot power words:

1. FREE
2. MONEY
3. CASH
4. INSTANT
5. NOW
6. POWER
7. WIN
8. NEW
9. DOUBLE
10. GUARANTEED

That’s only ten of maybe 150 words that can be really powerful! Add to this list! There are thousands of power words out there with varying degrees of power, but these are my favorite ten.

Here’s a good example. Put “$500 instant cash in your pocket this afternoon!” in your headline. This headline uses a number of these power words. The more you can pack in, the more power you’re packing!

Next, you can use a strong sub-head that leads into your actual message. For example, that “Put $500.00 instant cash in your pocket this afternoon...” and smaller sub-head, “and $1,500.00 cash tomorrow.” I’d read that!

Here’s another idea that could be really good. You can actually start your headline in your subject, if you write it carefully, and have it with an ellipsis (the ...) continue to the headline that they read when they open the e-mail. Split it into two tantalizing teasers!

But really work on making those subject lines, headlines, and sub-heads work together, utilizing as many power words as possible. And really perfecting, and learning, and mastering the art of writing the good headline and you’ll watch your e-mail really kick some profits into your pocket.

8

How To Make Certain Your E-Mail Delivers The Message You Intend For Your Customer To Receive!

I would like to spend just a few minutes covering how to make certain your e-mail delivers the message you intend for your customer to receive.

Now, it may sound obvious, but there is a simple, basic, easy-to-overlook e-mail strategy that could be injuring your customer service and destroying customer confidence - that’s by using e-mail that you have no intention of accomplishing anything.

You don’t want to destroy that confidence, and you don’t want to build roadblocks between you and your customers. With many web sites - particularly small web sites - that’s exactly what their e-mail strategy is doing.

Before I explain that, let me ask you to take a little trip with me to the local hardware store in your mind. You walk in the store and it’s clean, it’s attractive, and you see a lot of the things that you’re interested in. You need a particular electrical part, though.

The clerk comes up and says, “Can I help you?” They’re eager to be of service and they appear to want your business. You say, “Yes, I need...” You show them what you need, and they say, “Fine. Let me go back in the stock room and see if we have that.”

They walk away, and you wait, and you wait, and then you begin to get irritated, and you pace, drumming on the counter. Four minutes pass, and five minutes pass, and a few more minutes pass, and you’re really irritated, so you walk out of the store. You don’t have your product and the store doesn’t have a customer anymore because you are mad at the way you were treated.

More importantly, you don’t keep quiet about it. You tell at least three or four other people how you were treated, and you recommend that they not do business with that store.

That’s a very undesirable situation for a merchant! Many web sites are doing the same thing with their e-mail policy, though. They don’t respond to e-mail promptly.

You might be doing the same thing and not realizing it. You have a free offer, you offer a free report, you advertise, you spend money to get them to your web site, you give them a gift, you get them on a list, you send them offers, and then they say, “Hey, I want something from you. I may have a question I need answered.” Then what happens? They don’t get a response.

E-mail has a lot going for it - many good things. The reason marketers like us like it is because it’s fast, it’s cheaper than regular mail, it’s virtually free, and it is really easy to use. It’s the best marketing tool around for the dollars we invest. That’s why we love it! But, you know what? We forget that e-mail has the same factors coming back to us from the customers. The customers like e-mail because they don’t have to write a complete letter. They don’t have to go get a stamp. They don’t have to make a trip to the post office. It’s just as fast and easy for them! That’s why they use it!

Here’s some sobering news. The more you use e-mail to talk to your customers, they more they are going to use e-mail to talk back to you. As merchants and web site owners we tend to overlook that fact. We’re prepared to send them e-mail in great quantities, but we’re not prepared to reply to their e-mail in the same efficiency.

Some time ago a company did a little survey to see how people responded to e-mail. They sent out a great number of e-mails to merchants at their sites, asking a very simple question like, “Do you ship by UPS?” Or, “Will you ship by Federal Express?” Or, “Do you have a guarantee?” These were questions sent to each merchant that was very simple to answer. You wouldn’t have to research, you wouldn’t have to search, you would just automatically have an answer.

Guess what? In 24 hours’ time only 30% of the people they sent e-mail to even responded!

24 hours mail time is nothing, But 24 hours waiting for e-mail is an eternity, because people know how fast and easy it is to reply. There is no delay in the e-mail. They know when you receive it, and they know that you haven’t replied. In 48 hours - two days later - only 60% of the people who received e-mail replied. Of the remaining 40%, most never replied to the e-mail at all.

Do you think customers are going to be impressed with your service if this is the way you respond to your e-mail? I don’t think so. It is exactly like walking into the back room and never coming back. You’ve left your customer waiting.

How do you handle your e-mail? It is a tough problem because you can generate a lot of it, but it is part of the whole business process. It’s part of conducting business on the net today. I can make a couple of suggestions from my experience.

First of all, check your e-mail on a regular schedule. I check mine every morning, midafternoon, and before I leave in the evening. At least once a day is absolutely mandatory.

If you have a large volume of e-mail, I suggest you post a policy on your site right where you have a place to respond by e-mail. Many companies are starting to do that now. It generally says something like, “We receive a great deal of e-mail and we try to take every message as quickly as possible. But, please allow us up to 48 hours to reply. We will try to reply faster.” A simple statement like that can make a big difference.

Reply when you get the e-mail. Let the customers know you received it with a short note. All you have to do is say, “Received your e-mail message. I am taking care of the situation. I will get back to you as soon as I can.” That’s all you need to say.

The fourth thing is, if the answer’s going to take a long time, keep the customer in the loop. Tell them you are working on it. At some point in the process, tell them where you stand on it.

Here’s one more suggestion I’ve learned the hard way. Don’t reply to e-mail instantly. I know it sounds like a great idea. It sounds like just what I am suggesting. Replying instantly is too fast, though. If someone sent you an e-mail and you reply instantly, they will send you another e-mail because, now that they have you, they have another question. If you reply immediately back to that you have started a dialog. In the next few minutes - in fact, within the next half an hour - there is liable to be four or five emails back and forth. You may as well have been on the phone carrying on a conversation. Respond promptly but not instantly. You will find it cuts down on these kinds of e-mails.

Just remember that, while you are using email to learn what you can about the customer and tell them what you want to sell them, they’re trying to get in touch with you and ask you questions. In the process, they are discovering how you treat your customers. If you’re using e-mail to deliver your sales message, make sure that you are prepared to respond as the first step in good customer service.

9

Additional Strategies You Can Use To Make Your Headlines More Effective And Even More Profitable!

I would like to get into a little bit more detail as to some additional strategies to use to make your headlines more effective and even more profitable!

I believe that putting a headline in the e-mail’s subject line is a fantastic idea! It gets people to look at it even if they haven’t opened the e-mail.

A second idea that I also believe is fantastic is that when you create your e-mail you have the ability to do it in more than just black and white type, and more than just plain old boring type. You have the ability to use colors and different type fonts in bold, to really make it something that stands out.

Ninety-five percent of the e-mails that are zipping around the web are very boring. There’s no specific formatting, and it is much harder to get the message, or even find the headline sometimes, because there is no specific formatting.

The e-mails that I get that are in color really stand out, and I find myself spending just a few more seconds looking at them just because the color captures my eye. Since the computer will do this automatically it doesn’t cost any more money. With regular direct mail, color costs money, and therefore a lot of people don’t use it. On the computer, though, it doesn’t cost anything. It’s just as cheap to send a nice, formatted, color e-mail as it is to send a black and white one. They take a little longer for the computer to process, but since it all happens automatically, it doesn’t really matter to you.

That’s one idea that I think makes e-mail marketing more effective. The second idea I would like to cover is types of headlines you can use. The computer screen is not as big as a piece of paper, and when you are looking at your e-mail, most of the time you might only see a few sentences on the screen at one time. I think this makes the headline that much more important. All they have to see right then is a few words, so you’ve got to get their attention. This leads us back to the issue of color, and to the issue of making sure your headline is powerful.

There are several different ways you can write a headline depending on how you want to present your topic. Here are five different techniques to present headlines.

1. Present In A Positive Light.

When I say “positive,” an example might be, “How to earn $5,000 in the next 30 days.” “I’ll show you a secret how to earn $5,000 in the next 30 days.” Another good example is, “I’ll show you how to get rich on the Internet.” Any type of compelling argument you might give done in a positive light counts. “I’m going to show you how to do something good.”

2. Present In A Negative Light.

The second way is to turn around and do it in a negative way. When I say “negative,” I mean you talk about what the prospect is going to miss out on instead of talking about how much money they could make.

One of the most commonly used words with this technique is, “warning.” “Warning! You may be missing out on the greatest opportunity on Earth!” Or, “You may miss out on your opportunity to make $5,000 in the next 30 days!” “caution” is another word that is used.

Again, you don’t want to fool people. You don’t want to create some scary thing with the rest of your sales letter turning out to be completely different. It needs to be tied in with what you are talking about, but negative headlines are very effective.

If you put “warning” in the subject category, it’s going to get somebody to open that e-mail. It might be a warning about some new computer bug or something similar. People see the word “warning,” and they are going to open that e-mail.

3. Offer Free Gift In Your Headline.

This could be something like, “Respond today and we’ll give you ten free gifts,” “Respond in the next 72 hours and we’ll give you a free gift, or “This opportunity is so great that we’re going to give you a free gift!”

4. Use Testimonial Headlines.

Another type of headline is a testimonial headline. That might sound something like, “I made $15,000 in my first 30 days.” If you’re going to use testimonials, it is a good idea to put the quoted person’s name on the headline and make sure it is an honest testimonial.

Don’t just make something up. If you want your testimonials to be effective, they need to be honest testimonials.

5. Use A Guarantee Headline.

The last type of headline is a guarantee headline. It might say something like, “Make $5,000 per month or double your money back!” or, “If you act today, we guarantee that you’ll make money!” or something along those lines.

These are the top five themes for headlines. I just can’t stress enough how important the headline is, especially in e-mail because, again, there is only that little bit of a sound bite right in front of you and that headline has got to get that prospect’s attention, or they’re not going to read further.

10

How To Double Or Triple The Cash-Pulling Power Of Every EMail You Send Using A Simple 60-Second Trick!

Now I am going to show you how to double or triple the cash pulling power of every e-mail you send using a simple 60 second trick. That’s right - a 60 second trick - and you can do it immediately!

For those of you who don’t know, a sig file is also known as a signature file. Basically, it’s a message that goes on the end of your e-mail. If you have one of the better e-mail programs, it will actually automatically add that sig file on the end of your e-mail so you don’t have to remember to do it.

Plus, if you use some of the really good programs, you can create “canned” sig files. Then, whenever you are working on a particular e-mail message, you can go up, pull down a little menu, specify which sig file you want attached to that e-mail, and it will automatically add it to that e-mail when you push the “send” button.

The software out there is amazing, but you really do need to use sig files. They can be very powerful. Unfortunately, a lot of people use them just as a business card. They have their name, their company name, their phone and fax numbers, and their e-mail address in it, and it just pops it on each e-mail. That’s good. At least they are using it - but it’s not the most effective use.

One effective use is getting people to sign up to your e-zine. Offer it down in your sig file - “Sign up with my e-zine! It is a $149.00 per year value. Click here or e-mail here.” Get people to sign up! You can offer special discounts on products if you choose to do so. You can create a different sig file every single month. You might have January specials or February specials, and then do it month by month. You could have holiday specials. There are many different things you can do with sig files! You really should go out there, find out what other people are doing, and then model those successful techniques.

One idea that I’ve used here recently is turning the sig file into a P.S. instead of just using a “canned” message that looks like an ad. “P.S. Hey, I know you, and I thought this might be something you are interested in. Click here and it will take you to a page on my site with a special offer.” Instead of now looking like an ad for a product, it looks like an afterthought, “I wrote a P.S. especially for you.” What they don’t know is everybody that day is getting the exact same P.S. because it is a “canned” signature file.

In your e-mail software you use you can find more information about sig files, but knowing how to use them is really what you need to do. Don’t worry about the technical terms. Just know that you can add signature files to all your e-mails, and you want to get a marketing message in there. It is a 60 second trick. You can add a signature very quickly, and it can really impact your sales and traffic.

11

How To Automatically Make Thousands Of Dollars A Month With An E-Mail Message You Send To One Special List!

Now I am going to show you how to automatically make thousands of dollars a month with an e-mail message you send to one special list.

This is a simple idea you can quickly use to put a large amount of cash in your bank account. It can actually give you an ongoing income each and every day, week, or month of every year. It is really simple.

This idea quickly turned into huge amounts of cash for one man on the Internet, and since then, others have used his same secret to bring in truckloads of cash.

Some of you might know the man I am talking about. He started a web site that was the “Joke of the Day.” He delivered that joke of the day via e-mail.

He started asking people to send him a dollar to receive the joke, and eventually he had many people, and he realized that he could build his list bigger if he would just ask people to sign up and didn’t ask for money.

The reason he could do that was because in each e-mail he sold advertising!

Everybody wants to get a joke of the day in their e-mail. Business executives, secretaries, stay at home moms, lawyers - everybody loves to get a good laugh, so they all loved receiving this joke of the day in their e-mail. He just sold advertising that would go along with the joke.

He didn’t have any products to ship, no shipping costs, and no inventory. He just sent out these jokes every day by e-mail. Some people read the joke and delete it and others forward it to their friends and relatives. Eventually, a percentage of the people who saw that e-mail would click on the link to the advertisers’ web sites. That’s how he made his money.

Now, as long as the e-mail that he sent out contained something of value, something that people wanted to receive, something other than just a sales pitch, it was welcomed every day by these people and they actually looked forward to receiving it every day.

While the joke of the day idea has already been used, there are lots of other things you could email every single day. You could use a tip of the day. A gardening tip, a golfing tip, a fishing tip, etc. You could send a recipe of the day.

There are many things you could do that haven’t been used already. Once you decide on the subject, you simply have to build your e-mail list by telling people to sign up to receive your tip of the day. Be sure to remind them that it is free. Once your list is large enough, you can be charging other web sites to advertise in your e-mail. Then you send that every day.

12

Three Ways To Kill Your Electronic Mail Business.

Here are three ways to kill your electronic mail business.

First of all, most people don’t spend enough time executing and planning their promotions. This is a business where you have to constantly be out there in front of the prospects and customers that you are trying to reach. You have to e-mail more often. Don’t make the mistake that most people are making.

The second mistake that a lot of people make is thinking that their product or service is going to somehow sell itself. That is the quickest way to kill your e-mail business. It will not sell itself.

Many people believe in the superiority of their product or service. They think that people are going to stand in line and go crazy over it. It is not going to happen! In this day and age there is so much competition out there that the exact kind of people that you are trying to reach are the same kind that everyone else is trying to reach.

Third, many people are ignoring their current customers while they are chasing after new customers. If they do spend time thinking about advertising and getting out there and sending their email on a regular basis, it is always to go chase new customers that are out there.

The money that you can make in your e-mail business is going to come from the people that you are currently doing business with. You only get a new customer so that you can try to turn that new customer into a repeat steady customer.

Don’t make these three mistakes! Don’t do these three things that are going to kill your electronic marketing business! Go out there and get enough customers to re-buy from you again and again - spending a large amount of money each time - so you are making a good profit.

13

How To Send One E-Mail And Get Rich From Tens Of Thousands Of Potential New Customers!

I want to talk about how to send one e-mail and get rich from tens of thousands of potential new customers. All this from one e-mail! I don’t mean sending one e-mail to 10,000 people on a list, I mean sending it one time and reaching that many people!

There has never been a better, easier way to send a press release than e-mail, and there has never been a time in our lives when there has been so many great places to send press releases and news of what you are doing than today with the Internet.

Not too long ago, in order to produce a press release and send it out to the press, you had to get a list of editors, contacts, and addresses, and it was like a major mailing campaign. You had to print up the press releases, put them in nice looking packages, mail them out, spend tons of money, time, and energy to get them out the door, and pray that one or two people might pick them up. This is a great way to do it, don’t get me wrong! It has always worked. Today, though, you can do that by just collecting for yourself a list of press contacts with ezines in your market that reach the people you most want to reach.

Now, the best place to start at is to find a good list of e-zines that are now being published on the Internet. I found one at a tremendously long address - http://www.homeincome.com/search/it/ezine/ ezkeywords-mdx.htm there you’ll find an actual searchable data base of thousands of e-zines, and it is updated regularly.

You can search by title, by description, by access, and by the type of readers. You can look for descriptions. You can search for the title, or the key words field. They’ve also got them listed by alphabetical order.

There are art films, baths, brains, contemporary christian, free masonry, huggy bears, pregnancy, saddle, serialized fiction... everything under the sun!

Start looking for those particular e-zines that will reach the market you are trying to reach with your products and services, then write a very short press release.

In the old days, you used to write a press release that was two or three pages long. Nowadays, with the Internet, what I recommend is that you send a very short message keying the fact that you’ve got some information you would love to supply to readers in the form of an article pre- written, or you will be available for interview by phone or e-mail, and tie it to a subject in the news.

For example, if there are tremendous lay-offs in a certain area, you could tie to the fact that home business is bigger than ever. Now is the time to start a home business. There is no security in the job market. You know, that sort of thing. Or you could just watch major news trends and hook the news of what you’re selling to that area, then send out a few of these e-mails to some of the others.

Make yourself available. By announcing that you’re an expert, you are an expert. You always know something more than some readers know. Just promote the fact that you are available to these people as an expert and you have products and services that will solve their problem related to whatever news item you are sending. With a little bit of research, a little bit of searching, and you can build an e-mail list where you keep these editors and contacts.

The real trick I have found that works so well for me as an editor when I receive press releases is I prefer receiving an e-mail telling me briefly - in less than a paragraph or a short paragraph - what they have available, and all I have to do is e-mail them to get it. Then I do an entire press release that fills up a whole e-mail. Half of the time I don’t have time to read the whole press release. But if I can read it in one paragraph, I am going to see right away this is something I want or something I don’t want, and I’ll respond.

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