Table Of Contents

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1

Introduction

The Remarkable Way To
BOOST Your Home Income!

Turn your home into a moneymaking machine!

We thank you for buying this Ebook. These secrets have catapulted many regular people into the fiscal stratosphere… and your turn could be next!

What if there were just a handful of methods that you could use to instantly and automatically boost your income right from the comfort and privacy of your own home?

What if there were secrets that you could learn in less than one hour that would instantly and automatically double, triple, or even quadruple your current income - and potentially even give you ten to a hundred times more money than you’re making now?

I know that that may sound hard to believe, and I don’t blame you one bit for being skeptical. However, this is exactly what’s happening to ordinary men and women just like you right now!

These people have discovered the remarkable ways to boost their home income by only applying a few basic tips, tricks, and strategies. And, most amazing of all, their secrets are very simple!

You can experience the same results that they’re experiencing by simply putting those methods into action...

Don’t let the simplicity of these secrets fool you! These are secrets that are working for other people right now to give them everything that they’ve ever wanted. They can potentially work for you too!

With this electronic book in your hands all your dreams could come true. Now it’s time to turn to Chapter 1 and get started down the road to a whole new life!

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2

The “PS” Get-Rich Technique! How To Instantly Get People To Read Your Entire Sales Copy In One Sitting!

Another very good technique you can use in your copy is the P.S. technique. Many times when you look at a sales letter, you’ll notice that it has a P.S. (postscript) - and most of them keep going with P.P.S.’s, P.P.P.S.’s.

These postscripts are very powerful tools in your copy - you should always include them in your copy! Why? Because in your P.S. you condense the whole offer into a few lines of copy, and make it exciting again. It’s your biggest and most grand selling attempt in your whole sales letter!

Why repeat your offer in a P.S. you ask? Studies show that when people receive sales letters most of them turn directly to the back page and read the P.S. first. They look to see who’s signed the letter.

Therefore, if you do a good job of restating your offer in the P.S. and make it exciting and enticing, you will make that prospect want to read the whole sales letter. The sales letter can then do its whole selling job on the prospect, and you stand a much larger chance of making that sale!

'The gift we can offer others is so simple a thing as hope.'

Daniel Berrigan

'It’s never too late — in fiction or in life — to revise.'

Nancy Thayer

The same is true for a website. The reader will scan down the website looking for interesting things first of all. And the P.S. at the end will be interesting! This is how you could instantly get people to read your entire sales copy in one sitting!

If you have some sort of FREE bonus or other exciting incentive like that as part of your offer, you could follow the P.S. with a P.P.S. that explains that the prospect will receive a FREE bonus gift, and that they should order immediately. You’ll have set aside one of the most attractive aspects of your offer in a P.P.S. all its own - giving that sales letter even more power!

This is the P.S. get-rich technique! By using P.S.’s, P.P.S.’s, etc. in your sales letters and on your websites you add incredible power to your offers - and could potentially bring in much more in sales . . . and in money!

'Vision is the art of seeing things invisible.'

Jonathan Swift

'A genius is one who shoots at something no one else can see—and hits it.'

Anon.

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3

You Don’t Have To Be A Writer To Have A Newsletter!

Some people will say “Gee, I can’t publish an online newsletter. I’m no writer.” There’s so much information out there, you don’t have to be a writer. You can just get tidbits here, there, and everywhere and easily put together information on health, or home business, or any hobby, or anything that you’re doing.

Take action! There is a popular belief out there that if you could just get on the Internet, that’s good enough. But we think to really make money on the Internet, you do have to take action.

We would take action to try to get on the biggest and best sites, because they are the ones that can generate more revenue than fifty or a hundred small sites. With this technique, you could make up to a million dollars with joint ventures and affiliate programs!

'Man can only receive what he sees himself receiving.'

Florence Scovel Shinn

'When we can’t dream any longer, we die.'

Emma Goldman

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4

The P.A.S. Formula: How It Can Help You Get Rich!

When you’re writing your promotional copy you should keep the P.A.S. formula in mind. After years and years of testing and use, the P.A.S. formula has been very successful, and made millionaires out of many marketers - including us. It could do the same for you, too!

Here’s how the P.A.S. Formula can help you get rich. P.A.S. is an acronym - it stands for Problem, Agitate, and Solve. When you’re using the P.A.S. Formula in promotional copy, you are following a specific pattern.

It works in copy this way - first, you introduce the problem that your market has - the problem that your product helps defeat.

Next up is the Agitate phase. Now that you’ve mentioned the problem, you make the prospect feel the weight of the problem - you might give specific examples of how inconvenient, unproductive, or annoying it is. This reminds the prospect how much he or she dislikes this problem themselves, and it prods their emotions.

By now, they’re annoyed at the difficulties caused by the problems. Now, you pop us with the Solve stage. You just happen to have a product that is really good at stopping the problem from happening! It doesn’t cost a lot of money, and it comes with all sorts of free goodies . . . and so on.

Now they’re happy to see what you have to offer, and they see that they’ll actually get more than they want if they buy your solution, so in theory they become excited and order what you have to offer!

'Nothing in life is to be feared. It is only to be understood.'

Marie Curie

'We have to start teaching ourselves not to be afraid.'

William Faulkner

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5

What Defines The Perfect Mail-Order Product?

The PERFECT mail-order product that can make you financially independent for life must be something unique that people can’t get anywhere else. It must be compelling enough to make people want to send you their money through the mail. It must be compelling enough to get people captivated with the product and make them feel that they can buy it sight unseen.

The ideal products for mail order are those that cannot ordinarily be purchased in retail stores, they must serve an actual or perceived purpose, they must offer self-interest benefits, and they must be affordable by the average buyer.

Presentation is the key. You have to show your prospects that your product can give them a really important benefit that they honestly want. It has to capture their interest and compel them to buy it. You have to keep looking, keep coming up with new ideas, keep expanding and improving the ideas that have worked.

'He who walks in the middle of the road gets hit from both sides.'

George P. Schultz

'I am seeking, I am striving, I am in it with all my heart.'

Vincent van Gogh

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6

How To Pull In Ten To Twenty Times More Cold Hard Cash From Your Internet Customers, Even When You’re Relaxing On The Beach Sipping Lemonade!

Here’s an easy way to pull in more money from the people who’ve already bought from you. This is actually a process of using the auto-responder after you have made a sale to your customers instead of before you make it. That’s the best thing about auto-responders - they are very flexible and you can use them for a variety of different situations.

In this case, we’re going to give you an example of how you can effectively use them after a sale has been made to pull in even more money from your customers. This is a technique that is actually used right now by quite a few Internet marketers and has been very effective. It’s how to pull in ten to twenty times more cold hard cash from your Internet customers, even when you’re relaxing on the beach sipping lemonade!

We know in marketing that there is a front end and normally, if you want to make a lot of money, there is a back end product. The front end is the product you sell first to a customer to give them a taste of what you’re offering, a sample of the bigger package to kind of build that trust and credibility with them.

‘Half the things that people do not succeed in are through fear of making the attempt.'

James Northcote

‘We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.'

Abraham Maslow

The back end products are what you sell after that - the second, third, and the five hundred and thirty-third product. That’s where a lot of the money is.

There are people on the Internet right now that are using auto-responders to go back to their customers again, and again, and again, with different offers, even while they’re sleeping or out on the beach sipping an ice cold lemonade.

Here is the way they have it set up. When someone orders their product online, they have their auto-responder set up so that it does two things. First of all, it immediately sends them back a confirmation that their order was received and thanks them for their order. That is done automatically by the auto-responder.

Then, maybe five or ten days after that, another message will go out to that customer and say, “Hey, I’ve got some great updates for you. We’ve done some research. We’ve found some other products out there that you might be interested in.” It lists five or ten different back end offers.

Some companies just send out one back end offer using an auto-responder. Some give their customers a choice of five or ten different offers. The great thing about this is, you can set up your auto-responder to send out that back end offer whenever you want to. You can send out multiple back end offers.

‘Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success.'

Swami Sivananda

‘The dedicated life is the life worth living.'

Annie Dillard

You can send one out ten days after someone purchased, or thirty days after someone purchased, or a different offer every two weeks for a couple of months. That’s the best thing about auto-responders.

You can also go in and change how often you send out offers. So, for example, let’s say that you’re going out to your customers with a different back end offer every single week and you find your responses are low. You can go in, change it, and go back to them every 20 days, or 25 days.

‘Too many people are thinking of security
instead of opportunity. They are more afraid of life than death.'

James F. Byrnes

‘If we let things terrify us, life will not be worth living.'

Marcus Annaeus Seneca

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7

There Are Great Ideas Out There Already - Find Creative New Ways To Use Them, And You Could Profit Tremendously!

The best ideas are already out there. Yes, people have to come out with something unique, but they do so through using proven things that have worked and are currently working. There are many ideas out there that are “up for grabs,’ and they are waiting for the person who can tune in to them.

Be aware, be open, and look for ideas that are making other people money. Then, put those ideas into action for YOU! This is how to legally “steal” something that could be worth millions to you!

In the mail order business what one person throws away and calls junk mail another person keeps and calls treasure. People in this business save ads and use the ideas. Through the years people start to think of those who succeed as “geniuses” or “special.”

This isn’t true. If they have a thousand ads out there, they might actually be the result of a thousand different marketing minds.

'You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…. You must do the thing you think you cannot do.'

Eleanor Roosevelt

'Constant exposure to dangers will breed
contempt for then.'

Marcus Annaeus Seneca

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8

A Handful Of Quick Ways To Turn Expenses Into Profits!

Many times a product you think should sell well doesn’t. A line of products that doesn’t sell can be a major expense and headache. Here are seven quick things we’ve done to turn this expense into big profits. You can use them, too:

1. Use it in your back-end offers. If you are offering a variety of products, switch it from front-end to back-end. This simply means that you sell it to existing customers who have already done business with you.

2. Do price change testing. Is your price too low? Too high? Test your price. Sometimes a price change will increase your sales and profits.

3. Try different media. Is your profit margin too low for direct mail? Try space ads or card decks.

4. Reposition your offer. Look for a niche that is not filled by similar offers. Instead of mass appeals, target a select group.

5. Promote a more appealing benefit. Does your copy promote the primary benefit? Have you included all the benefits? Is your current appeal targeted to the right audience?

6. Take a closer look. Can your product be changed to give it a more competitive edge? Can you add bonuses? Or some type of service after the sale? Think! An original idea could give your sales and profits an immediate boost.

7. Is there a profitable solution? If none of these six strategies increase your profits, save your money and find a product with more money-making potential.

'Do the thing you fear, and the death of fear is certain.'

Ralph Waldo Emerson

'You cannot run away from a weakness. You must fight it out or perish; and if that be so, why not now, and where you stand?'

Robert Louis Stephenson

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9

You Could Start Small, Keep It Slow, Work Part-Time — And Work Your Way Up To Making Thousands And Thousands Of Dollars!

You can start a direct-response business small and slow before you expand. You can learn as you go. You can make money as you go. You don’t have to take big risks or do anything rash.

Starting out you keep it slow, testing things carefully. When you’re doing lead generation, run smaller ads. Remember, all you’re doing is trying to get people to “raise their hands,” not get people to instantly send you money.

Ads that ask for people to send their money typically take up more space. Since the lead-generation ads cost less money, there is also less risk. This is how you can get paid fantastic amounts of money while you are learning and just getting started!

You can start small. You can start part-time. You don’t have to risk much in the beginning. Go slowly. Test as you go. Learn as you go. This is how to test the waters before you jump in!

'I wanted to be scared again… I wanted to feel unsure again. That’s the only way I learn, the only way I feel challenged.'

Connie Chung

'Many of our gears are tissuepaperthin, and a single courageous step would carry us clear through them.'

Brendan Francis

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10

Another Powerful and Proven Marketing Strategy to Make People Visit Your Website Again and Again!

Here’s another powerful and proven marketing strategy to make people visit your website again and again!

One of the great things about website discussion boards is that it’s so easy to position yourself as an expert.

There are three kinds of people who visit those discussion boards and participate in them. There are the people who ask the questions. Then, there are the people who answer the questions.

You’ll notice that there are a lot more people doing the asking than there are doing the answering! If you can, answer those questions and provide that valuable information and insight and also provide that link to your sales letter or your product information, then people instantly look at you as an expert.

That can be a real way to build rapport and get people to visit your Site and consider you an expert!

There are actually three groups of people on most of these forums. The first two groups are the askers and the answerers. The answerers are the ones that are going to benefit the most. The third group, that benefits you as an answerer, is the one that only reads the news. They browse and never ask a question. They just look around, read, and absorb all the information they can.

'Become so wrapped up in something that you forget to be afraid.'

Lady Bird Johnson

'When thinking won’t cure fear, action will.'

W. Clement Stone

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11

The Internet Auction Shortcut! How To Get A Ton Of People To Keep Giving You Huge Bids for Every Product You List!

We call this idea “The Internet auction short cut,” and it’s “How to get a ton of people to keep giving you huge bids for every product that you list.” It’s really simple. We think you are going to be surprised at how simple this is.

But don’t let the simplicity fool you! This is powerful!

There are two steps here. First step: you have to build your mailing list of all of the people who have given you respectable bids. You don’t want to put a mailing list together of people who just bid a dollar on something that is worth a couple of hundred. Those aren’t the kind of people you want on your mailing list. Anybody that has given you a respectable bid should be put on your mailing list, and also the people who actually won the bids for whatever products that you had listed on the auction. Your mailing list is vitally important!

Step number two: you stay in touch with those people. You continue to let them know about other items that you have available for auction.

'Half our fears are baseless, the other half discreditable.'

Christian Bovee

'There if often less danger in the things we fear than in the things we desire.'

John Churton Collins

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12

The Internet Money Machine Formula

Now I would like to share one of my best money making formulas. This is something that we have worked on for a number of years. We call it “The Internet Money Machine Formula!”

Follow these four things that I am going to cover. They’re the four M’s of your money machine. You could turn your Internet marketing business into a virtual cash machine that just cranks out money day and night, 24 hours a day, 365 days a year... if you’ll follow this advice!

Here it is. There are four key areas that you need to focus on to build your Internet Money Machine, and they all start with “M” so it is an easy formula to figure out.

M Is For MARKETING

First up is marketing. Marketing is all the things that you do to attract new customers and get those customers to do business with you again and again. All of us are in the marketing business - every company.

I am reading this great book right now in which they talk about the fact that there are 22,000 kinds of businesses that this one author has been able to determine. I promise you, all those businesses are a little different, but they all have one thing in common. They all have to center on marketing, and using the techniques that attract new customers and get them to come back.

You can use a lot of different techniques, but you have to focus on marketing.

'If you knew how cowardly your enemy is, you would slap him. Bravery is knowledge of the cowardice in the enemy.'

Edgar Watson Howe

'Fear is faithlessness.'

George MacDonald

M Is For Models

The second thing you have to focus on is models. By models I mean that you are constantly seeking to use the proven ideas of others. You are studying ideas that other people are using.

You are trying to make strategies using clear, proven directions that other people have used and are using now to get rich.

Look for those things that are making other people a lot of money, and then model your business after those things. Don’t try to be a pioneer because the pioneers all get scalped. Do what other people are doing to make money, and you’ll make money.

M Is For Margins

The third “M” is margins. You’ve got to charge the highest prices possible, and they have to be the right prices. You can’t just have a high price for a high price’s sake. You have to test different prices, but always look for what the highest price is that’s going to give you the most overall sales and profits. You have to keep your eye on those margins and keep your eyes on the numbers.

'Fear knocked at the door. Faith answered. And lo, no one was there.'

Anon.

'If fear is cultivated it will become stronger. If faith is cultivated it will achieve the mastery…faith is the stronger emotion because it is positive whereas fear is negative.'

John Paul Jones

Every business in the world has to do things to serve their customer and make a profit. I don’t care what business you’re in, those are your two key goals. Without profit there can be no growth. Therefore, your margins have to be right!

There are a lot of things you have to factor in. Many entrepreneurs make mistakes because they try to sell things too inexpensively. They want to give their customers a great deal, and they are service oriented people, so they cut and slash prices, and then they don’t factor in a lot of the overhead and problems that come along. Once those problems come along, they will eat them up because their margins weren’t right. You’ve got to focus on your margins!

M Is For Management

The fourth key “M” in the Internet Money Machine Formula is management. You’ve got to have the right people! This might include employees. This DEFINITELY includes suppliers. You’ve got to have the right management in place.

Management is organization, and without organization you have nothing but waste and inefficiency. Without proper management you have nothing but chaos - and you can’t control chaos.

You can’t build on chaos. You can’t grow your company on chaos.

Good management stabilizes your entire business. You’ll know your numbers. If you don’t have organizational skills, you need to find somebody that does so you can get some help you in those areas.
If you just focus on those four “M’s,” you could quite possibly build an Internet cash machine that will crank out money over and over.

'Perhaps the most important thing we can undertake toward the reduction of
fear is to make it easier for people to accept themselves; to like themselves.'

Bonaro Overstreet

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13

These Are Four Steps To Becoming A Multi-Millionaire!

1. Have a product or service that you know your targeted audience wants.
2. Know how to write pulling ads.
3. Offer a competitive price and service.
4. Target your market.

If you can do this, there is no reason you should not be a huge success in the direct-response marketing business. It’s that simple; it’s just that easy.

'A cheerful frame of mind, reinforced by relaxation, which in itself banishes fatigue, is the medicine that puts all ghosts of fear on the run.'

George Matthew Adams

'Any device whatever by which one frees himself from fear is a natural good.'

Epicurus

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14

How To Make Sure Your Writing Has The Most Chance Of Bringing You The Most Money Possible!

In this article I’d like to go over some tips on the writing process. I know that’s something that we’ve all been working at avoiding. At some point, almost no matter what you’re going to create you’re going to have to do a little writing, whether it’s an introduction, a summary, a cover, or whatever.

For many people that is just a point of tremendous fear. The hard part about writing is getting started. Talk to anyone you know. I bet if I talked to any one of our most successful marketing friends and ask, “What was the hardest part of the whole project?” They’ll say, “Just getting started.”

Sitting down with that paper and computer, or that blank screen in front of you and getting the first words on paper is always the hardest moment. It doesn’t matter whether you’re an experienced writer or beginner, you still have the same fear.

The most prolific writer in modern history was Walter B. Gibson. Walter wrote all the “Shadow” novels and a lot of “how-to” information. His house literally had rooms with bookcases from floor to ceiling with books that Walter had written. Walter was always writing books.

'Joking about death—or anything else that oppresses us—makes it less frightening.'

Allen Klein

'Fear is the single strongest motivating force in our lives…The more frightened you become, the better your chances of achieving success.'

Lois Korey

Walter had trouble getting started, so the way he got started writing was he never stopped. He just kept going from page to page to page. He had typewriters throughout his house, and he still wrote on a manual typewriter until his death. He would have several books going at the same time. He would walk by one typewriter and he would work there for a half-hour or so, then he’d move to another typewriter and work on a different book.

Someone said, “ Walter, why don’t you just sit in front of one typewriter and take the pages out and change them?” He would say, “And waste all that time? No way.” So he got up and moved from typewriter to typewriter. Most of us are not going to write that way, but Walter didn’t like to get started. We face the same problem.

'If you’re never scared or embarrassed or hurt, it means you never take any chances.'

Julia Sorel

'When we are afraid we ought not to occupy ourselves with endeavoring to prove that there is no danger, but in strengthening ourselves to go on in spite of the danger.'

Mark Rutherford

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15

A Simple Way To Get People To Help You Make More Money

The testimonials from your satisfied customers can help you get more business. Here’s our simple formula for getting your customers to help you make more money:

1. Design a simple one page flier. Make your customer a special offer on the front side. Tell them you want to give them a reward for five minutes of their time.

2. Tell them you want their opinions, ideas, and testimonial for your product or service.

3. Offer to give them a free report, cassette tape, book, or some type of product or service for taking the time to fill out your simple questionnaire on the reverse side of the flier.

4. Then, ask them several questions such as: What do you like about my product or service? Why is it better than similar items on the market? Make it easy for them to give you their answer. Give them plenty of space under each question.

5. Your last question should ask them to give you their written testimonial. Ask them to give you permission to use this testimonial. Just have them sign their name at the bottom of the page.

6. This is the simple strategy we’ve used to get hundreds of our customers to give us their testimonials. It’s simple and easy. Your customers will appreciate the free gift, and their testimonials can be used to help you earn even more money.

'A danger foreseen is half avoided.'

Thomas Fuller

Being scared can keep a man from getting killed, and often makes a better fighter of him.'

Louis L’Amour

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16

How To “Kill” Your Competitors In The Marketplace!

Develop a strong Unique Selling Position (U.S.P.). This is a proven way you can dominate your market. Most businesses are weak in this area. There’s no compelling reason to do business with them.

You can “kill” these competitors in the marketplace. All you have to do is clearly communicate the specific benefits of doing business with you instead of them. Make sure all your prospects and customers know this. Use your U.S.P. in all of your ads and sales letters. People will see your U.S.P. and favor you over your competitors.

'Fear is an emotion indispensable for survival.'

Hannah Arendt

'I quit being afraid when my first venture failed and the sky didn’t fall down.'

Allen H. Neuharth

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17

Where You Can Find Some Of The MOST POWERFUL Testimonials You Can Use In Your Copy!

Testimonials are, without a doubt, one of the most powerful tools a marketer can utilize in his or her copy. Testimonials supply proof - proof that the product being offered can really bring about the benefits the copy claims are possible.

And the more powerful and convincing the testimonial is, the more they’re going to have an influence on that prospect and make them want to buy what you offer!

So, is there any way to maximize the efficiency of testimonials? The answer is yes!

The most powerful, most convincing testimonials you can ever hope to use in your sales copy are the testimonials taken from people who were skeptical toward your product and had their mind changed by watching it work, either for themselves or for someone close to them! This is where you can find some of the MOST POWERFUL testimonials you can use in your copy!

Look at it from this perspective - prospects are going to be skeptical when they’re reading the claims you make in your copy. Testimonials from customers the product worked for are good, but there will be prospects who won’t be fully convinced by them - after all, how are they to know those happy customers aren’t getting paid to say something nice about what you have to offer? And even if you say in your copy that you didn’t pay them, they know there’s other ways of reimbursing people for favors.

'This is true joy of life—the being used for a purpose that is recognized by yourself as a right one, instead of being a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy.’

George Bernard Shaw

'Fear is uncertainty.'

Eric Hoffer

A testimonial from someone who was a true skeptic is a powerful thing, especially if they can show how dramatically negative their attitude toward the product was when they initially heard of it.

The true power lies in the fact that the customer really was negative, but their attitude was changed by seeing the product in action. The skeptical prospects out there will instantly identify with the negative point of view and the person relating it, and when it leads to a great outcome, they will be much more convinced of your product’s power.

You can get testimonials like this from customers, but some of the best and most convincing we’ve seen have actually not come from the customers themselves but immediate family members. One of our personal favorites we’ve read was actually from the point of view of a man’s wife who had a very, very negative mindset towards moneymaking opportunities, but her husband finally found a good one and she had her whole attitude switched around.

A testimonial of this sort is also powerful for another reason - there are many prospects out there, particularly in the moneymaking opportunities market - that get nagged by their spouses, family, and friends because of their passion.

They’re constantly getting criticized for “wasting” their money. Prospects will instantly identify with the situation presented in the testimonial, and when they see that the product being offered stopped the griping in one situation, and replaced it with happiness, they’re going to be very excited about what your product might be able to do for them!

'There are always two voices sounding in our ears—the voice of fear and the voice
of confidence. One is the clamor of the senses, the other is the whispering of the higher self.'

Charles B. Newcomb

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18

Recognize Opportunity When It’s Knocking - And Take Advantage Of It!

If someone who has never done business with you before contacts you, and they have a specific interest in something you are offering, their contact shows that they have a real interest in what you are offering.

They are opportunity knocking! Have your materials ready to go so when someone contacts you with interest, you can do your best to get that sale.

Many opportunities can easily be lost unless you are prepared. Make those prospects a specific offer RIGHT NOW. This is how to easily turn your prospects into cash-paying customers!

'Fear nothing, for every renewed effort raises all former failures into lessons, all sins into experience.'

Katherine Tingley

'What is there to be afraid of? The worst thing that can happen is you fail. So what? I failed at a lot of things. My first record was horrible.'

John Mellencamp

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19

Preemptive Advertising Could Make You Millions!

You may think that you’re not really that special and unique. You may think that you’re pretty much the same as everyone else in your market. But there are all sorts of things your customers don’t know about - processes that are inherent in your type of business, how you got involved in business, certain things you offer your customers in a very unique way.

In preemptive advertising you clearly communicate every single aspect of your business that makes you unique and somehow sets you apart.

This helps add a personal touch to your advertising, and it helps show that you really know what you’re talking about and you know what your prospects want and need.

It’s a way of showing them that you understand their problems and can fix them. Many companies have made millions of dollars using this very same technique. This is why preemptive advertising can make you up to $1,000,000 a year . . . or even more!

'Leaders are visionaries with a poorly developed sense of fear and no concept of the odds against them. They make the impossible happen.'

Dr. Robert Jarvik

'Keep your fears to yourself, but share your courage with others.'

Robert Louis Stevenson

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20

Become An Internet Auction Broker For Your Town Or Your Club - It Could Lead To A Club Of Your Own!

There are clubs that hold auctions among their own membership. They might do charity auctions, or they might do other things for fund-raising to help build the club’s treasury. In most clubs we’ve seen almost nobody pays up their dues, or the dues are never as high as they should be. So, they always have other little fund-raising events.

So . . . why not set up an Internet auction as a fund-raising event for a club?

You could also offer to watch the Internet auctions for specific “want lists” that the club’s membership is looking for. You could help bring those items to their attention, and help them bid on them. By doing this, you’re actually providing that club with a buying service, helping these other people find items on the Internet auctions. Who knows, it could even lead as far as the beginnings of an auction club!

You open yourself up as, literally, an auction broker for your town. People bring you items to put on Internet auctions. You start a club of people that use these auctions, even if you’re not doing it yourself. This is going to get you in touch with other people that know tricks, what items are hot, and what items are not.

You could really study the different auctions. You could find yourself really benefiting that way as you expand yourself outward and offer auction services to other people as a founding member of an auction club. It could even be an insignia or something you put by your name. “I’m a member of. . .”; “The Topeka Chapter of. . .”; “The On-Line Auctioneer’s Club of America.”

'The man who fears nothing is as powerful as he who is feared by everybody.'

J.C.F. von Schiller

'To conquer fear is the beginning of wisdom.'

Bertrand Russell

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21

Seven Powerful Ways To Completely Maximize Your Profits

Here are the 7 things we have mastered to earn the biggest profits:

1. The marriage between our front-end and back-end offers. Develop products and services that are closely related to the item you initially sold to your customer the first time. The closer this “marriage” is between your front-end and back-end offers, the more money you can earn.

2. The relationship with our customers. The key to getting rich is to develop strong relationships with the people you sell to. The more people who buy from you repeatedly, the more profits you can make. Just get enough people to repeatedly buy a large enough amount of your products and services, and you can eventually get rich.

3. The method of segmenting our list. Your best customers must be segmented from the rest. You can segment your list by the products they buy, the frequency of their purchases, or the actual dollar amount they spend. Go back to these smaller groups of customers and make them special offers.

'Rule No. 1 is, don’t sweat the small stuff. Rule No. 2 is, it’s all small stuff.'

Robert Eliot

'You’ll break the worry habit the day you decide you can meet and master the worse that can happen to you.'

Arnold Glasow

4. The power of our Unique Selling Position. Your U.S.P. is the compelling advantage that you offer your prospects and customers. It’s the main reason why they should do more business with you. Take a solid look at your market to find the things that are most important to the people you’re selling to. Then make the most important thing your U.S.P.

5. Irresistible offers. Make your prospects and customers offers that are so good they’re hard to refuse. Find other companies who are doing this and study their offers. Then use these ideas in your sales material. The profits can be tremendously high when you find the perfect way to do this.

6. Long copy that educates. Your job is not just to sell to people. It’s also to educate them. You must educate your customers and prospects on why you, your company, and your products or services can help them. - Use long sales letters when you are writing to your customers. This gives you room to let them know everything about the products and services you want them to buy.

7. The lead-generating system. You must have a way to get people to do business with you the first time. That’s the hardest part. Once they do business with you, it becomes easy. THIS IS WHY YOU NEED A LEAD-GENERATING SYSTEM. Here’s how to do it: Just offer your best prospects something they really want. Give them a great deal. Then send them additional sales material on the other things you sell. Use your lead-generating sales material constantly and you’ll always have plenty of new customers. Then, develop relationships with these people to make huge profits.

'Peace of mind is that mental condition in
which you have accepted the worst.'

Lin Yutang

'When you first learn to love hell, you will be in heaven.'

Thaddeus Golas

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22

Eight Great Reasons For You To Start Your Own Mail- Order Business!

Here are eight very good reasons why you should start your own mail-order business — AND THESE REASONS MEAN MONEY! Read through them very closely:

1. You can operate directly out of your home. You don’t have to leave your house to go to work. You can set up your own office in the comfort of your home. You can type up sales pieces from the comfort of your own recliner if you so wish, all the while having a cool drink to sip between paragraphs ... No stuffy work environment ... No driving across town to work.

2. Once a program is in motion, you can sit back and fill the orders. That’s it. Here’s all you have to do when you have a program working for you: accept the orders that come in, take the money to the bank, send the orders to the customers, and spend the money you put in the bank. It can’t get much easier.

3. You can operate a part-time mail-order business while pursuing another career. You can keep your regular job while you get started in mail-order. When the mail-order business makes enough, it becomes your full-time occupation. How many other jobs offer you the convenience of keeping your old job for stability while you set your own hours at your mail-order business until you’re off and running with a successful promotion?

'What torments of grief you endured, from evils that never arrived.'

Ralph Waldo Emerson

'If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.'

Calvin Collidge

4. You can schedule your own work hours. You are in charge. You decide when you work and when you don’t work. You have no boss peering over your shoulder. You don’t have to punch a time clock. You work when you want to or feel it is necessary.

5. You can get repeat orders from satisfied customers. You can develop continual back-end sales that keep more and more money coming in to you from customers who continually buy from you.

6. Operating overhead is less, because orders must be paid for in advance. You don’t have to put up as much money to get your business started in mail-order. Come up with an inexpensive product, put out some good ads in the right publications, and you can have money start coming in . . . for almost none of your own money!

7. You can expand a product line with back-end sales. You can first hook customers with an initial offer. Then you can keep many of them with your back-end offers made specially for them. This allows you to keep a certain amount of money when your initial offer brings in new customers, and you get more name to add to your back-end list!

8. You can build a successful mail-order business that can be sold for a huge profit. Once you increase your business’ worth so much, you can sell it for a great amount of money. Its potential worth is high, too!

'Anxiety is the great modern plague. But faith can cure it.'

Smiley Blanton, M.D.

'Worry is interest paid on trouble before it
comes due.'

William Ralph Inge

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23

How To Get Your Message Out To The Prospects Who Will Most Likely Accept Your Offer!

You should pick the specific magazines that your product’s interest group is going to read.

It is very important to pick and choose carefully which magazines you stand the best chance of hitting your target audience in. Special interest magazines have become very popular. If you stick to the interest magazines that your product is associated with, you could make thousands of dollars. This is how to get your message out to your target audience and make thousands of dollars a week!

'Happy the man who has broken the chains which hurt the mind, and has given up worrying, once and for all.'

Ovid

'It is the little things that fret and worry us; you can dodge an elephant, but not a fly.'

Josh Billings

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24

Troubled Businesses Can Make You A Millionaire!

There are people out there who are desperate and ready to get out of business.

Many times people get started in business with all sorts of high hopes and dreams. But if those people don’t have any previous business experience, they will need a lot of luck to continue.

There are many troubled businesses because there are many people who have no idea of how to run a business. Many people have never been in businesses for themselves, and one of the best ways to really get good at business is by working for some other businesses. You learn the most by DOING it.

A lot of literature discusses the fact that 95% of new start-ups go broke every year. What you don’t see much about, though, is that a lot of the most successful businesses are run by people who have had failures in the past.

There are many reasons why businesses go under. They can be distressed, but if there is still a customer base, there’s still a pulse. Businesses can even be bankrupt, but if you move in, work with a good attorney, take over the reigns, and have a good customer base, there is life in that business and a good chance for you to take over and find your success!

'The man who insists upon seeing with perfect clearness before he decides, never decides.'

Henri Frederic Amiel

'We can be absolutely certain only about things we do not understand.'

Eric Hoffer

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25

THIS REALLY WORKS! A Rare And Unusual Way To Bring In Thousands Of Dollars A Month On The Internet Auctions!

We just have to say that this is one of the most powerful ways to get low cost and even no cost advertising on the Internet!

First of all, it’s low cost. You can post a product up on an auction site, like ebay, that has two thousand members for a couple of dollars. That’s very low cost. We’ve had several products on ebay, and it only costs us a couple of bucks to post each one . . . but you have the potential of reaching millions of people, and all for a couple of dollars. Now that’s low cost. . . EXTREMELY low cost!

You can also have a link that goes to your web site where you can have all kinds of other products in there that are similar to the ones that you posted. That’s the key to making the most money - it has to be related types of products. If somebody’s interested in one product on the Internet auction site and then they go to your web site, they’ll find even more products that are similar, and then it’s actually no cost from there.

'You are all you will ever have for certain.'

June Havoc

'Any coward can fight a battle where he’s sure of winning.'

George Eliot

All of those sales that you make just stretch out. If you’ve got a hundred products in your web site, it just becomes almost a no cost way of driving sales! The idea is to use your Internet auction site listing to drive people to your web site. You think of those listings as if they were front end advertisements.

In the mail-order business a lot of us run our whole businesses with a very simple model. That model is to have small ads, small postcards, or some type of an offer that sells which brings customers in. That’s all this offer is for. We are all interested in bringing in new customers on a constant, regular basis. Then, once we have them as customers, we try to simply sell them as many similar items as possible.

It’s a very simple model, but that simple model has created billions and billions of dollars in revenue for those of us in the direct response business. Now, using that same model on these Internet auction sites, you have one small listing that is up there continuously. It changes, but you always try to make it your best product. Drive people to your web site, which has many more products, and stay in touch and build bonds with those people!

People now are using the computer to communicate with others and how important it is to communicate. We feel this is very important for you to understand. People now are more cut off than ever before, they’re very lonely, and they’re very isolated. The computer is their link with the rest of the world. People want to associate with other like-minded people.

'To be what we are, and to become what we are capable of becoming, is the only end of life.'

Baruch Spinoza

'The moment somebody says to me, “This is very risky,” is the moment it becomes attractive to me.'

Kate Capshaw

So, as the world grows smaller, due to a lot of highly technological changes, markets also grow smaller, too. Small companies can come and serve those small niche areas. You can go into business in these small niche areas and build relationships and special bonds with the people. They’ll want to come back and do business with you again, and again, and again. You initially sell them something, then you stay in touch with friendly e-mail messages. They are special items of interest to them because you know exactly what they like.

'Who is more foolish, the child afraid of the dark, or the man afraid of the light?'

Maurice Freehill

'If you are doing your best, you will not have time to worry about failure.'

Robert Hillyer

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26

How To Get Thousands Of Web Site Owners To Stand In Line With Cash In Hand, Practically Begging You To Take It From Them!

I want to throw you another multi-million dollar idea. The title of this article is “How To Get Thousands Of Web Site Owners To Stand In Line With Cash In Hand, Practically Begging You To Take It From Them.” It’s true! You can get thousands of web site owners to practically beg you to take their money with the idea I am going to share with you! We have done this ourselves!

This is very simple, but very profound. You sell packaged web sites to people who already have web sites, and you let them link from their web site to the packaged web site you sell.

You’re probably wondering what a packaged web site is. It is very simple. All you need are three things to put together a packaged web site.

Number one - You need a product. The more you can have proprietary ownership of the product, the better. You don’t need proprietary ownership of the product, but you do need a product.

'A man will fight harder for his interests than for his rights.'

Napoleon Bonaparte

'There are only two stimulants to one’s best efforts: the fear of punishment, and the hope of reward.'

John M. Wilson

Number two - You need sales material for that product. Number three - If you don’t know how to design a web site, you need to go find a web master to design your web site.

Once you have these three ingredients you are in the powerful position to sell these web sites. There are people selling theirs for three or four thousand dollars. In fact, anywhere from a thousand to three thousand dollars is a good, very competitive price. In the last few years of doing this with Alan Bechtold as our partner, we’ve sold over 7,000 of these packaged web sites. It is very simple!

Unlike most affiliate programs, the benefit to the web site owner is the fact that they get to keep a larger share of the money for each product sold. It’s their web site, so essentially they’re getting a distributorship for the product, but it is all packaged in with a web site that can simply be linked to their web site. This is a tremendous advantage for each web site owner, because it gives each of the people that come to their web site new links to click onto to go to the different web sites that you sell them. They have more opportunities to make more money, and it adds credibility to their web site because it makes it bigger and it gives them a great opportunity to make more money than they could make with most affiliate programs - and that’s the real benefit!

You’re letting people have a much bigger web site, and every web site owner wants a bigger web site! People want to be the biggest on the Internet! They want their site to be bigger than yours! Many people are into this idea of dominating the Internet! They want their web site to have a strong presence. This can make it potentially very easy to sell these Internet packages!

Every web site owner is looking for a way to make more money-this way you do all the work for them. That’s another key to these packaged web sites. All they have to do is give you $1,000 and you put a link onto a web site that you’ve already packaged up. Then you stamp them out like a cookie cutter one after another. You can just sell them all day, everyday.

'Discontent is the first step in the progress of a man or a nation.''

Oscar Wilde

'To have a grievance is to have a purpose in life.'

Eric Hoffer

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27

If You Want To Succeed, You Must Remember The Golden Rule Of Business...

Do what you say you’re going to do. Be honest with people. Make strong promises but then give people more than you promised them. This is how the “Golden Rule” of business can make you rich and happy!

In the Bible, the Golden Rule is to treat other people in the same manner that you wish to be treated. In this business, the Golden Rule is Treat Your Customers as if They are Someone You Really Care About. These are the people that can bring you success!

Everyone wants the finer things in life, but they tend to forget that it’s the customers that supply them with the life they desperately want. This sounds like common sense, but a lot of businesses see themselves before their customers and they don’t treat their customers very well.

Give people what they really want. Find and develop products and services which they want and appreciate. Be honest with them.

Remember, direct response businesses operate through the mail, and the only thing the prospects and customers have to judge you by is the copy in your ad or your direct mail. They can’t see the product like they can in stores.

They can’t touch it, look at it, or try it out. They are buying sight unseen.

If your ad copy is over-exaggerated or untruthful, the people are not going to buy from you. Therefore, it has to become a priority to treat people right, be honest, and treat them like you really care about them. You should care. After all, they are the ones who are allowing you to operate a business and survive with their money.

'There are only two forces that unite men—fear and interest.'

Napoleon Bonaparte

'A man who is afraid will do anything.'

Jawaharlal Nehru

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28

Learn All Of The Marketing Techniques And Strategies That Have Been Tested And Proven —And Use Them To Make Your Fortune!

Unless you understand concepts and strategies that have been tested and proven, you cannot develop a workable marketing strategy to generate more inquiries.

Understanding the direct-response marketing concepts and strategies that have been tested and proven is the secret to developing a marketing strategy that will generate huge amounts of money!

You want to develop a marketing system. Always remember that marketing is made up of two things:

1. All the things you do to get prospects to buy from you the first time,

2. All the things you do to keep those customers coming back and buying more from you.

A lead generating program is the first thing. It is the finding customers part of marketing.

'Fear of losing is what makes competitors so great. Show me a gracious loser and I’ll show you a permanent loser.'

O.J. Simpson

'Men are not against you; they are merely for themselves.'

Gene Fowler

When you “boil it down,” these two things make up all business. It’s that simple. Attracting initially (generating the leads), and then keeping them buying.

Lead generation programs are the safest, most secure way to find new customers because, initially, you’re not asking them to do any more than “raise their hands” and show their interest. That is all you’re trying to do.

How do you develop it? Know everything you possibly can know! Do your homework. Don’t try to handle it like it’s gambling.

Far too many businesspeople that we talk to who really want to get rich tend to look at business as if it were gambling. It is NOT gambling, nor should it be handled that way. It is calculated risks. A good lead generation program is a calculated risk. If you lose, you know what you’ve lost and you have made provision for the loss.

'It is a rough road that leads to the heights of greatness.'

Lucius Annaeus Seneca

'Marriage is not just spiritual communion and passionate embraces; marriage is also three meals a day, sharing the workload and remembering to carry out the trash.'

Dr. Joyce Brothers

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29

The Four Steps To Become A Millionaire!

Based on our knowledge and experience, here are the four steps you must take to become a millionaire:

1. You must have some type of product or service that you know your targeted market wants.

2. You must learn how to write ads and sales letters that compel your prospects and customers to buy.

3. You must offer the people in your market something they feel they can’t get anywhere else.

4. You must learn how to develop additional products and services that your customers want.

These four steps have helped us become millionaires. They have the power to do the same thing for you. Don’t envy us, join us! The secret to getting rich is as simple as getting started, learning everything you can, and being willing to do whatever it takes. Use all the secrets in this manual to create the ways to best use the four steps above.

'The mass of men lead lives of quiet desperation.'

Henry David Thoreau

'There is no such thing as something for nothing.'

Napoleon Hill

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30

If They’ll Buy From Your Competitor, Chances Are They’ll Buy From YOU!

Here’s another thing about competition: the people, when people buy one thing, chances are they’ll buy from you if they’ll buy from your competitor. From what we’ve seen, there is plenty of business to go around. There’s plenty of business for everyone.

If somebody buys from you once, they’ll buy from you again and again, and they’ll buy from your competitors, and they’re insatiable. For years, we have rented our mailing list out to other companies who sell the same types of products and services that we sell, and we get additional revenue every month from renting our mailing list out.

'Growth begins when we start to accept our own weakness.'

Jean Vanier

'To dream of the person you would like to be is to waste the person you are.'

Anon.

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31

Learning To Use The Computer, The Internet, And The Internet Auctions Is Easy! REALLY! Don’t Let A Negative Hold You Back From A Chance to Make A FORTUNE!

We know there are some of you that are afraid to even get online. You’ve never done it and you’re afraid of it. Well, it is so simple and so easy - there is a bit of a learning curve, though.

We think the people reading this range from those who are already doing this and are getting a little help, a few techniques, and strategies to do it better, to those who are just getting started.

Those who are just getting started could get somebody in their family to help them learn, or run a little ad in order to get somebody to help them.

We’re really not very computer literate. We’ve sold hundreds and hundreds of thousands of dollars worth of computer programs, but we don’t consider ourselves computer whizzes by any means.

We had a fellow that works for us and we said, “You want to make a little extra money part-time after work?” He said, “Sure.” We said, “We want you to show me how to get around on these auction sites.” With just about four sessions with him, we can dance all over the place to these auction sites now. It’s much easier than most people think. Learning To Use The Computer, The Internet, and The Internet Auctions is Easy! REALLY! Don’t Let A Negative Hold You Back From A Chance to Make a FORTUNE by selling on the Internet auction sites!

'What worries you, masters you.'

Haddon W. Robinson

'The longing for certainty is in every human mind. But certainty is generally illusion.'

Oliver Wendell Holmes

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32

THIS REALLY WORKS! A Rare And Unusual Way To Bring In Thousands of Dollars A Month On The Internet Auctions!

'Dream lofty dreams, and as you dream, so shall you become. Your vision is the promise of what you become. Your vision is the promise of what you shall at last unveil.'

John Ruskin

'It may be that those who do most, dream most.'

Stephen Leacock

'There’s only one good reason to be a writer—we can’t help it! We’d all like to be successful, rich and famous, but if those are our goals, we’re off on the wrong foot. . .I just wanted to earn enough money so I could work at home on my writing.'

Phyllis Whitney

'If each of us were to confess his most secret desire, the one that inspires all his plans, all his actions, he would say: “I want to be praised.”'

E.M. Cioran

'Acting was a way out at first. A way out of not knowing what to do, a way of focusing ambitions. And the ambition wasn’t for fame. The ambition was to do an interesting job.'

Harrison Ford

'Ambition means longing and striving to attain some purpose. Therefore, there
are as many brands of ambition as there are human aspirations.’

B.C. Forbes

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