Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of. We think that after listening to all these tapes, you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

Here is the most unusual free advertising method in this manual: LET DISTRIBUTORS SELL YOUR PRODUCTS AND SERVICES FOR YOU! THEY PAY FOR ALL THE ADVERTISING COSTS. YOU JUST SUPPLY THEM WITH THE SALES MATERIAL.

This is one of the most powerful secrets we’ve used to bring in millions of dollars in sales and profits.

This is an unusual way to get FREE Advertising because:

1) Hardly anyone knows about it. The people who are using this method are doing their best to keep it a secret.

2) Most people do not think of distributorships as a way of getting free advertising.

Distributorships are very popular. Many people want this type of business opportunity because everything has been put together for them. You simply give your distributors the products to sell, the sales material, and a simple marketing plan. They spend their money on all of the advertising. Both you and your distributors can make money. The more of your products they sell, the more money you can both make!

People are skeptical. They’re cynical. They wonder whether or not an advertisement or offer is really true or simply an attempt to earn their money through trickery and dishonesty.

Advertising and marketing appeal greatly to people’s emotions - what they want, what they think they need, what they desire - what would make them happy!

But, no matter how much excitement you instill in a prospect, there will almost always still be a little voice of logic and rationality in the back of their head casting doubt upon your well-designed sales copy.

It is this voice that we, as marketers, have to find a way to satisfy if we truly want to attract the best customers. So, how do we do that?

A person’s logic tells them that all of the exciting claims and statements in your copy is simply exaggeration used to get you to buy something. So, to satisfy that little logical voice, you have to present some kind of proof that what you say can be true.

For those of us who serve and sell to the opportunities market - selling products showing people how to make more money - the level of skepticism we face is very high. Everybody wants more money, and telling someone you can show them how to make a lot more money is very exciting to them. But people know that the amount of money they make is a weak point emotionally, so they’re that much more skeptical.

But there is a way to overcome that skepticism, and satisfy that inner logic! It’s by providing PROOF!

When it comes to money-making products, the simplest yet most powerful proof you can supply is including real success stories in the copy!

In one great sales letter we came across, the gentleman who created the program included photographs of his expensive home, his Rolex watch, his various luxury and sports cars, and his swimming pools.

On an opportunity website we recently visited, the man actually had copies of his bank statements, showing he brought in hundreds of thousands of dollars every month.

Some marketers will go to their best, most successful customers, and ask for testimonials, photos of things they’ve bought since their income got larger, ask for permission to use bank statements . . .

These things provide prospects with solid proof that the claims made in the copy are really possible, and that they do indeed come to pass. The copy loudly proclaims “Want proof? Okay, take a look right over here . . .” and the matter’s settled. This is how to instantly prove everything you say! And, just as other marketers have done it, you can do this to your website to give instant PROOF!

Some people are looking to get rich quickly. Many people are attracted to direct-response marketing because they know it has the potential to produce enormous profits.

There is a reason the profits come when they do, though. You have to test different ideas. You have to find out what others in the market are profiting with. You have to get something to work for you and then expand it.

You want to test slowly, find the informational products that sell the best and bring you the most money, take the profits you make from the sales of those products, and reinvest those profits into more advertising.

This is what we call “pyramiding your profits.” When you do it right, you can start with a little money and slowly grow, potentially to the point where you’re making millions of dollars! This is why a little patience can mean HUGE amounts of money for you!

The concept here is putting products up for Internet auction that people are specifically searching for.

You want something special up on that virtual auction block, especially some of the larger Internet auctions where there are literally thousands and thousands of things. If you had a large group of people coming to find a particular product or an item that you had, you would probably make a lot more money. So, what type of products would those be?

Well, how about infomercial products? There are all these products like Tae-Bo videos, health products, cooking pans, and exercise equipment; all these items on TV that companies are spending multiple millions of dollars to advertise and really build up that product.

Doing some research, we’ve found that there are actual companies that can wholesale the exact same products that are seen in infomercials. They can wholesale these popular and profitable products to you for just pennies on the dollar!

Any book you write should be copyrighted before it is printed. A copyright is very inexpensive when you consider it protects you from anyone reprinting, publishing, or copying your work.

Copyrighting your work is how to easily protect your book from anyone stealing it! No-one else then can profit from your book. You can obtain all the up-to-date copyright applications and laws by writing Copyright Office, Library of Congress, Washington, D.C. 20559.

A copyright protects the author for life, plus 50 years. Any copyright should be mentioned in your will, so you can pass on this valuable asset.

You also must not isolate yourself from the rest of the world. Knowledge can be found in many different places. Money-making ideas are everywhere you look! You’ve got to be open to seeing things that other people generally don’t see.

Instead of saying, “Hey, that’s a great idea!” you should be saying, “Hey, that’s a great idea! I wonder how they did it. I wonder how I could do something like that too.”

It’s all a matter of thinking. You need the ability to think big. Start thinking, as we like to put it, on the other side of the cash register. When you see a good idea, you shouldn’t just notice it, you should notice it and then try to figure out how you could do something like that.

After years of thinking about things like this, reading all of the good books and magazines out there about the success in business that other people have had, you will start thinking like a businessperson, and you will begin noticing the common denominators that are out there in many different businesses.

How do they generate their profits? How do they earn the sales? You will be able to start figuring all of these kinds of things out. You’ll start seeing that money-making ideas are everywhere you look. Then, all you’ll have to do is just go out there and put it into effect!

You could start your own Internet auction consignment business, and have hundreds of other people pay you to help them sell their products! All you have to do is set up a website which people can buy space on. It’s sort of like you have a consignment store, and people are buying space in your store, but now you have a web site. You have space on your web site available.

You could charge them every month in the area of $30 to $70 - if you can get $100 a month, get it. You have to sort test this out and find out what the market will be willing to pay and what prices are going to be most attractive. Then, you do some listing on the Internet auction sites for the best items that you have in your consignment site.

People can come to your web site, they can buy through the auction sites, or some people will just come directly to your site and then buy these products there. Then, you earn 20% commission on each item that is sold, plus you get to wake up every morning, and know exactly how much money is going to come into your business!

How can you know that? Because you’ve got people that, month after month, year after year, have their space on your auction site. It’s a great business! Many people are already earning good money this way. They’re not on the Internet, though - they’re doing this locally. Many of them aren’t even very experienced business people!

They’re making money, and they really don’t even know what they’re doing.

So, here’s the principle behind this. Everyone who has something to sell, and THAT MEANS EVERYONE, is always going to be willing to pay you a percentage of their profits if you can help them sell their items. You become extremely valuable by helping them make money, and they make money by paying you more money.

In this article I am going to tell you how to get the world’s greatest writers to produce your content free, and how to make money giving that content away. Everyone on the Internet is looking for quality content they can use on their web sites. Here is a twist that gives you high quality content to offer other web sites - and it’s not really going to cost you anything. In fact, it is going to make you money!

First of all, you need to decide on one or two topics (subject areas) that really interest you. It should be something that you enjoy reading about. Let’s look at small business home office operations as an example. If small business home office operations are really interesting and fascinating for you, then go out and make a list of the best selling books in that subject area right now that are in the book stores or just coming out. Get copies of those books! While you’re at it, make arrangements to become a book seller. If you don’t know how to do that, you can contact the American Book Sellers Association. They have some nice handbooks and literature that tells you exactly how to do this.

Why make arrangements to become a bookseller? You want to do is be able to buy the books that are selling well at wholesale prices! Now, I am going to show you how you’re going to sell those books very effectively.

So now let’s assume you have these basic books. You find them interesting. Now you need to sit down and read them. That’s why I said you need a subject area that interests you!

You read the books, then you extract the key ideas from each of those books. You are going to look for 20 - 30 ideas in each of those publications that are standouts. It could be a surprising piece of information, or a piece of information that is really thought provoking. It could be a piece of information that could save someone a lot of money, or something that was very interesting and witty.

You are going to write these out in short paragraphs of two to four sentences and put them in little attractive blocks so they can easily be inserted on a web site. Then you are going to take each one of these and create a headline that is appropriate for what the paragraph is about, such as how to reduce your printing costs 15%. End your paragraph, and below that put the signature that says the name, the author, and the book it was taken from. So far, so good, but how are you going to make your money?

You are going to contact web sites that would be interested in this particular market, which would be web sites that are focused on home businesses and small business operators. Then you’re going to offer them one of these blocks of type every single week at absolutely no charge. Most of them will jump for it!

How are you going to make your money? At the bottom of that tip or paragraph is a link, and it says, “For more - click here.” They are reading along the paragraph, they see something that is really interesting and fascinating, they get to the end and it tells them what book it’s from, and it says, “For more - click here.”

Most people are going to assume it means they can get more information on the subject. When they click, though, it is going to take them to your web site - and not just a front page web site. It is going to take them to a page you set up at your web site which is actually a page about that book. You’re going to use an illustration that you either scan from the cover yourself, or “steal” from Amazon.com, which you put on your site.

If you’d like to have an overview on your web page describing the book, it’s very, very easy to find the information ... just look at the book’s jacket! If the book is hardcover and comes with the paper cover - known as a “dust cover” - the inside flaps will have information on what the book is about, quotes from reviewers, and author information.

Your next task is to create your order form so they can order the book directly from you. You don’t have to stock the books. You can stock the books if you want to, but instead you could probably make arrangements with booksellers and distributors to do the drop shipping for you.

Essentially, you set up a selling machine where all the content you’ve created is essentially a banner ad on other sites - hundreds of them that are bringing sales to you. These banner ads take the prospects directly to the page where they make the order, and you have a page for each book that you’re promoting. This is a true selling machine!

The first question that may come to your mind is, “How in the world am I going to compete with Amazon.com?” The answer lies in the fact that you can’t lose money as fast as they can.

Perhaps you can’t offer your books as inexpensively as Amazon.com. You should remember, though, that in many cases people don’t buy because of the price. People buy because of convenience! This fact has been demonstrated over and over on the web.

You give your prospects information. They click on the link, come right to your page, see the information about the book they want, and then all they have to do is order it right then and there! They’re not going to leave your page to go looking for a site they can get the book from cheaper. They’re going to buy it right there!

Learning the secrets of writing great advertising copy can make you HUGE amounts of money. There have been times when we have earned as much as $1,000 and more for every hour we spent writing our ads and sales letters. The same thing could potentially happen to you, too. Here are ten copywriting secrets the best copywriters use:

1. They do everything possible to know every aspect of their products and services. They look for uniqueness, special features, and benefits they can offer to the prospect or customer.
2. They learn everything they can about the market their sales material is targeted to reach.
3. They know the right words, phrases, or approaches that will make their offer more effective.
4. They learn everything they can about the competition. They find out how their products compare in value and quality. And they know what type of promotional techniques can be useful to outsell the competition.

5. They know how to gather testimonials to increase the response of their ads and sales letters.
6. They collect and study ads that have offered similar products. They do this to get creative ideas that help them with their ads. They seek out ads that have been running continually. These ads help them avoid duplicating unsuccessful efforts of others.
7. They focus on the ultimate goal of each ad or sales letter. To whom is it written? What is the end result they are after?
8. They know how to create irresistible offers that make people want to buy.
9. They know the importance of testing as many different elements as possible, and they do this.
10. They know how to close. They know how to create strong sales presentations, and how to make the sale.

Great advertising copywriters are made - not born. You can learn these ten things and possibly earn a fortune in the process. Listen closely: Advertising copywriters charge up to $15,000 or more just to write a simple Direct-Mail package. They get paid these huge fees because of all the money their sales material can generate. But remember this: You’ll always make more money writing your own advertising copy then you could ever earn by freelancing for others. Learn these skills for yourself, to sell your own products or services. These skills can help you make money for the rest of your life.

Here’s a very, very simple idea. There’s very little time or expense to get this one going - it’s simply adding tag lines to every single e-mail that you send out.

Have a tag line instructing someone to go to your web site and visit a special. Maybe you have a special of the month. Have them go to that particular page of your web site. For example, hot mail, which is a free e-mail service, got 30 million users signed up to their service in less than 30 months. That’s one million users per month!

The way they did is was through using a tag line. Every time you sent e-mail to someone through Hotmail, at the bottom of your e-mail it would say you could get your own private, free e-mail at hotmail.com, with a link to Hotmail’s home page provided.

Think of all the times you get an interesting piece of e-mail. You pass it on or forward it to someone else. Well, one way you can really use this idea is, if you have a web site or own a business, start an e-mail newsletter. That way you can get subscribers to your e-mail newsletter. Every month or every week (however often you decide to send out the newsletter) you can, of course, have a tag line that gets them to go to your web site to visit a special.

Of course, you’ll have your e-mail address so they can subscribe to the e-mail newsletter. It’s a great way to get a lot of people. With this, you have the possibility of that newsletter being passed along to thousands of other people. You’re just multiplying your exposure!

Tag lines are a wealth-building tool marketers have been using for years . . . and there’s almost nothing easier for a customer to use than an e-mail address or URL tag line. After all, all that customer typically has to do is simple click on it! They’re so simple to use, but, with the prospects you’re able to pull in because of their ease, they could lead you to big continual profits!

Specifically know what you’re looking for. This is the secret to getting started for pennies on the dollar! If you don’t have much money at your disposal, then you for a business that is distressed. Look for someone wanting to get out of business. You’re looking for a business you can get into without putting up a large amount of your own money.

Find the right deal at the right time - find a business whose owner is sick and tired of running it and is willing to practically hand you the keys.

Many times, you can find owners that just want out of the business. You have to have the right situation at the right time.

Let the business owner know you don’t have the money, but you can turn that business around. Tell them how you can turn that business around. Stay in touch with them.

At first, most owners will be really confident and overprice their businesses. They think that the business will easily sell for a lot of money, but six months later they don’t have any serious inquiries. They may get desperate and if they realize that you’re just a person without the money who really stands a chance to turn the business around, they will eventually let you in.

You will be seen as a last resort. As long as you make good rapport with that business owner all along, you will eventually catch their interest. At first they won’t consider it, but, as time passes and they still have a business no one wants to buy, the owner will soften up to what you have to say. This is how you can buy almost any business without spending a penny of your own money!

Keep your files. Keep your contacts. Let those business owners know why you you’re sincere and why you think you can turn that business around for the better. This is how the buyer/seller game of “wait and see” can make you hundreds of thousands of dollars!

Sell them on the concept that, although you won’t be able to give them all the money right away, they can retain part of the ownership until you’ve paid off. Sooner or later, you will erode the apprehensions of the business owner. The key is to be consistent and persistent.

We’ve talked about Link Exchange before in other articles, and it’s a very clever, very neat idea. For every two visitors to your Site who view the banner that you have on your Site they will display your banner once on one of their member Sites.

The magic of that system is it leaves them one extra display on every one of their 400,000+ member Websites. Right now, they’ve got over 400,000 Websites that are members. How do they make money if they’re just trading - it’s even up - there’s no money changing hands - you don’t even have to pay to join! This is absolutely free!

But you can go to what they call The Ad Store and buy those additional views. So, every time they show all 400,000 Website members’ ads, they’ve got 400,000 more displays or one time views they can show. They sell those! That’s where they make their money!

In addition to exchanging ads, you can go to Link Exchange and it’s just http://www.linkexchange.com - you go to that Website and go to their Web Store and you can (for as little as $50, for example you can sign up for $50) have your banner displayed 5,000 additional times. Yes, you could advertise your products for 1-cent per ad! This is how you could sell your products on 5,000 websites for only $50!

Although the best book to sell to catalog houses is one you have written yourself, consider “Remainder” books that are left over from editions that the original publisher could not sell completely through book stores and regular book wholesalers. You can buy books that sold for ten dollars for as low as fifty cents - or less!

These books sell cheap because the company is trying to get rid of them. Perhaps the company’s marketing plan was inadequate. Perhaps they didn’t locate their best prospects, or their advertising wasn’t up to par. Whatever the case, there are a lot of really good products out there that other companies don’t know how to sell . . . but you could!

Remainder books can make great bonuses, or you can sell them for big bucks. Since they are so inexpensive for you to pick up, they can make great free gifts, be it with a purchase or with inquiries. Since many of these remainder books are good products, though, you can also sell them for maximum profit. The choice is up to you.

Buying and then reselling remainder books is how to get a best-selling product for pennies - and sell it for dollars!

Go ahead. Fill in the blanks and take the first step to making bigger profits as your own publisher. Answer these seven questions, and you can easily make thousands of dollars!

1. Selling used _______ means big profits.
2. How to make money as a __________.
3. Selling __________ and making money.
4. Save big with __________.
5. How to start a profitable _____ business.
6. Make profits each week by __________.
7. I am an expert at __________.

You need to spend some serious time thinking these seven things through. These phrases represent hooks - things that gain people’s interest when they read them, things that compel the reader to keep reading to find out how what your offer can give them the powerful benefit mentioned.

These are the kinds of ideas you need to come up with and use. This is not an all inclusive list, and you should always try to come up with your own.

This is merely a sample list, merely a “starter’s block” for you to start with and gain some idea of what will make you profitable. These are the kinds of ideas which many direct-response marketers use to grab the attention of their prospects and make thousands of dollars.

If you learn how to correctly incorporate these ideas to develop your own product ideas and your own ad copy, and you are advertising to the correct market, you stand a very good chance of finding the same kind of success yourself.

Marketing is everything, and many great product ideas are doomed to failure from the word “go” . . . because the companies didn’t know how to market them. It’s not the product that really matters.

We see companies very often that are very protective of every business and product idea that they have. They are afraid of letting anyone else know about their ideas because they are afraid someone else will use them to make millions.

This just isn’t true. It’s difficult to get out there and promote products. It’s hard to get people to send you their money. We are living in a competitive society, and no one knows this better than a good marketer.

A lot of products could have sold if someone had simply taken the time and effort to learn how to market them. This is why you can find “gold mines” of products out there that other people haven’t been able to do anything with - AND CASH IN WITH THEM! It’s a matter of knowing how to market these products that is the most important.

We all live and die on traffic to our sites, it is so very important. Banner ads are a powerful way to increase traffic.

When you mention traffic, most people think of search engines. Search engines are the focus. But 90% of the traffic for a web site comes from an entirely different place – not search engines, but simply links from other sites!

Everyone knows what a link is from another site, but it is an overlooked gold mine of traffic that you should devote a lot of time and effort to developing. It’s not difficult to do, but the more links, the more traffic, and the more referrals. You cannot count on search engines to deliver all of your traffic. You need banner ads, you need links.

Search engines just don’t cover the waterfront any more. There’s been some recent research that says a lot of the search engines don’t even index 25% of the pages that are really out there.

You cannot depend on the search engines as the source of all of your traffic. The search engine has no real incentive to make certain that all pages are indexed and available to the index because search engines are primarily advertising sites. They are in business to sell ads on the search engine. So as long as there is enough there to be useful to their clients, they’re going to succeed.

You need to build additional ways of getting traffic and not devote all of your time and effort to high positions on the search engines. A way to go about it is simply to look for sites that will attract the same kind of customers that you’re looking for. These are sites that will appeal to the same demo-graphics as your customer. If you’re selling a high ticket item, you want to look at sites that people visit that are high priced items as well. If you’re in a particular niche market, you want to look for other sites that will appeal to the same market.

We know what you’re thinking ... “What about the competition? I don’t want to do business with the competition. I don’t want links with the competition.”

Well, you don’t want a link with someone who sells exactly what you sell, or who sells what you sell cheaper than what you sell, but you do want linked with people who are in the same industry. People who are selling some of the same products still would help, as long as they can deliver and are willing to deliver target customers, it is a mutual and beneficial arrangement.

For example, there are a lot of opportunities, but if your site was on self-publishing, there are all sorts of links that you could establish with printers, artists who design covers, companies who make display racks, box racks for store counters, companies who write press materials, ghost writers, and it goes on and on and on.

People that are related, sources that would be useful for people who visit your site - your customers will appreciate you for it, because you become a resource. This is not just a link. While you are building traffic for them, you are giving valuable information. You’re taking them to sources. And, if you establish a reciprocal link with these companies, there are people who visit the printer who are doing self-publishing so they want to come to your site.

It’s very simple to do. You just have to take the time to approach these other sites that attract the same kind and class of customers that you are looking for and ask them to establish the link. Offer to put a link on your site, or put a link on their site, contact them and say, “You’re a valuable resource with our customers. I put a link on my site to yours, would you be inclined to do the same for me?” Some will, some won’t. It doesn’t matter. The more links on your site, the more people will come again and again to your site, the more people who will be referred to your site.

If you have an affiliate program, you could use it strictly as a link builder. We have a friend who does this. He checks into sites that he thinks are high quality sites, that have products that his customers would be interested in, related products, sites that he would like to be associated with.

He contacts them, asks for a link to help his new site prosper, and he offers them a link in exchange. But then he goes one step further.

He offers to pay them a commission on any sale from a customer that is referred to him from their link, and he offers to pay them a commission on every sale that is made for a full year. Well, that’s quite an incentive to establish a link!

You don’t have to have an affiliate program to get a link, but this just makes it almost a slam-dunk deal. It gets web site owners’ attention, and it is getting our friend some very high quality links that he probably wouldn’t have gotten any other way. It’s no problem for him to handle as an affiliate program because his software is going to do all that. His software tracks it for one year. It tells him when to write the check. So it is a good sales technique for getting links and estab-lishing an affiliate program at the same time.

Currently, many of the search engines will raise your position higher toward the top of the list if you have a lot of links to and from your site. It is a big factor in determining your position. Everything else being the same, if you’ve got all the same keywords as another site, and you have a lot of links, you go to the top. So at the same time you’re building links to build traffic to your own site, you are in effect moving your own site up in the search engine standings because of all the links that you are establishing.