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1

Introduction

The Joy Of Making Money Online!

We sincerely thank you for purchasing The Joy Of Making Money Online! Within this revolutionary eBook you’ll discover the most profitable secrets of millionaires… secrets you could use to make a fortune!

Remember when you were a kid and everyday life was fun? Remember how you got up in the morning eager to start another whole day filled with fun activities? Remember when life was a joy?

Eventually you get older and, all of a sudden, responsibilities come, headaches build, and you lose that joy of living.

Well, my friend, now you can have a second childhood. Now you can actually relive your childhood every day and potentially make more money than you ever thought possible! Now, everyday could be just like when you were a kid, where you wake up in the morning excited and bound out of bed! It is a joy, because you’ve learned the secrets of making money on the Internet with The Joy Of Making Money Online!

Yes, the Internet can be a lot of fun! Best of all, you can do it all from your own home! Your home can now become your big playpen, just like when you were a little baby. Instead of having the little toys on your playpen, now you’ve got your computer. You can play with it and have all kinds of fun and get all kinds of money!

You can create the life that you want! Most people have ulcers from stress, because they’re having to do things that are thrust upon them. But now you don’t have to do that anymore! You can create the life that you want!

Read through the eBook carefully. Take notes. Highlight. Within lie the keys to a fortune – and they’re right here waiting for you to discover them!

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2

Make Sure You’ll Make Your Profit!

One of the questions you might have with this is: how do you protect yourself from having it sold for less than what you’re actually going to be able to buy it for? That is a big concern.

That is a legitimate concern, because you don’t want to be out there selling products and accidentally have it sold for less than you can buy it for. You have to be protected that way, and you can be. Most auction sites, now, have what is called a “reserve price.” So what you can do is go in and set the prices to what the minimum amount you will accept for it is. You can start the bidding lower than that, or you can actually start the bidding there at that price. That protects you then, and what that tells people is you’re bidding on this, but if it does not sell for the minimum that I’ll be willing to accept, I’m not contractually obligated to sell it to you at that price.

That’s something you can do without having an inventory, without having any kind of an office space - and you can do it right off of your kitchen table.

Just sit down and search out products that are selling well and then find places locally. Either work out a deal exclusively with them, where they know what you’re doing, or, even if you don’t want to do that, you can ask 2 them what their best prices are on the products that you are interested in selling on the auction sites and then go and sell them for more. Make a profit and take the difference.

'Success is counted sweetest by those who never succeed.'

Johann L. von Mosheim

'My crown is called content; a crown it is that seldom kings enjoy.'

William Shakespeare

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3

How To Choose The Perfect Name For Your New Company!

These eight ideas will help you choose the perfect name for your business:

1. Pick a name that has a meaning to your market.

2. Stay away from cute and clever names.

3. Pick a name that expresses a benefit of some type - or makes a promise.

4. Don’t make it too specific, because your market can change.

5. Make your company name imply stability and trust.

6. Make it easy to remember.

7. Pick a name that you can be proud of for years.

8. Study the names of other successful companies. Write down the names you like the best.

'Here we stand between two eternities of darkness. What are we to do with this glory while it is still ours?'

Gilbert Murray

'The world is full of people looking for spectacular happiness while they snub contentment.'

Doug Larson

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4

From Broke To Billions! How An Ordinary Woman Used The Internet To Go From Almost Broke To A Net Worth Of $3.5 BILLION In One Single Year!

This story is so AMAZING . . .

The woman who was the head-honcho of eBay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

'Everyday ask yourself the question, “Do I want to experience Peace of Mind or do I want to experience Conflict?”'

Gerald Jampolsky

'Be pleasant until ten o’clock in the morning and the rest of the day will take care of itself.'

Elbert Hubbard

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5

How To Make Money For Your Book FAST!

The whole key to getting money for your book fast is to take in pre-publication orders. Remember, people like to be the first to get something, and this is how to get all the money you need to publish your book!

Of course, this will only work at its maximum efficiency when you have a customer base already that you can go to, a list of people who have bought information from you in the past. Remember, these people are much more trusting towards you.

We have run pre-publication ventures where we have sold over $100,000 worth of our informational products before we even had one word written! This is, potentially, how to easily get your hands on several thousands of dollars EVEN IF YOU THINK YOU’RE BROKE!

Pre-Publication Sales is a method often used to raise money, and they are how to give your customers some fantastic incentives to buy from you FAST!

Just before your book goes to press, you can mail out brochures to any distributors who might be interested in your book, and offer them a break on the price for a pre-publication order. Then, you will receive an advance payment or deposit. Do not wait until you have the books back from a printer. That could putyou several months behind. Try to keep your cash flow moving whenever possible.

‘Acquire good physique and mental robustness which comes from fresh air, sound and plain food, constant and compelling attention to waste matter, proper and peaceful sleep, and concentration on true religion, ethics, art and literature.’

Fisher

‘The brave man carves out his fortune, and every man is the son of his own work.’

Cervantes

When you make your contacts, emphasize that the manuscript is complete, and that your book is on the press. This is how to package your information the right way and make mega bucks! Give them the assurance they need that you are not going to rip them off.

As an added incentive, tell them you will not cash their check until their order is shipped. Mention a shipping date, but allow yourself some flexibility. This helps to establish trust and will bring you more sales because you placed the risk on your own shoulders, not on the customer who is paying you for a product you haven’t even printed yet.

Make dealers a proposition they cannot refuse. For example, you could offer 50 to 60 percent off for 500 or more copies to wholesalers, organizations, or anyone else who shows an interest in quantity purchases.

Pre-publication offers often will bring in enough capital to cover your initial printing and promotional expenses. They can keep your cash flow flowing like crazy!

'Put yourself in competition with yourself each day. Each morning look back upon your work of yesterday and then try to beat it.'

Charles M. Sheldon

'Day’s sweetest moments are at dawn.'

Ella Wheeler Wilcox

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6

How You Can Live The Life Of A Millionaire - Get Free Products - And Make A Ton Of Money With Your Website!

We have a friend and business associate who just set up a Site that’s about wine. He’s into fine wine - he lives right near the wine country. He likes to go to these wine tastings and visit Mandavi and Viavi and the famous wineries.

So, he’s set up a Site - it’s brand new, he’s still working on it - which will review wine. There are magazines and newsletters out already that do this and they sell a ton of advertising. So he’s setting up this Site - and it’s free. He’s not charging anything for it . . . just like the Internet, when it first started, was free. And then he’s going to go to the wineries and say, “Your wine has been reviewed on this Site.”

Once they see he’s for real, the same advertisers that are in the magazine will start wanting to place ads on his Website.

Most of these magazines, as you know, make all their money from the ads. They don’t make their money from subscribers. So he can skip that whole subscriber and printing thing and just go on the Internet and have an Internet review magazine.

'Either you reach a higher point today, or you exercise your strength in order to be able to climb higher tomorrow.'

Friedrich Nietzsche

'One appreciates that daily life is really good when one wakes from a horrible dream, or when one takes the first outing after a sickness. Why not realize it now?'

William Lyon Phelps

You could do that with any kind of a product! You write to all the other publications about food, about wine and travel, you get American Express (give them a free ad on your Site) to put an exchange ad on their Site, you could do it with airlines, you could do it with food.

And then there’s all the other magazines - you could get news releases in there. They seem to be pretty cooperative. They don’t feel you’re in competition with them. This is how you can live the life of a millionaire - get free products - and make a ton of money with your website!

There was a Site that actually sells wine that was written up in Money Magazine. And Money Magazine doesn’t feel any threat. They said, “Oh, this is one of the best Sites on the Internet!” They talked about Virtual Vineyards, and they got tons of publicity. Our friend talked to the guy at Virtual Vineyards and he said when that story came out they could barely keep up. Their Site was red hot for weeks after that story was in that magazine!

The publicity can drive people to your Site and then all the advertising brings in tons of revenue. And if you exchange ads, it’s a way that you can trade advertising for free with a huge and successful Website. Imagine if you traded an ad with Amazon.com (one of the most high traffic sites on the Internet)!

'Write it on your heart that every day is the best day in the year.'

Ralph Waldo Emerson

'Sunshine is delicious, rain is refreshing, wind braces us, snow is exhilarating; there is no such thing as bad weather, only different kinds of good weather.'

John Ruskin

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7

How News Groups Can Help You Build Your Fortune!

Here’s the power of this: you can focus on anything that interests you, that centers around and helps sell your products or services!

Find a news group that meets or matches that market and ties in nicely with it. Become a participant in that news group, or any news group that is at least related.

You can’t get in there and just send messages that promote your product, or promote your web site. You go in and discuss and provide information and expertise. You picked something of interest to you, so you will naturally know some things other people don’t know.

Here’s the neat thing - you will also learn quite a bit of information you didn’t know. You’ll find it very exciting and educational.

We also want to point out real quickly, if your Internet service provider doesn’t provide access to every news group out there - and some of them don’t because there are so many - you can also go to a web site called www.dejanews.com and literally access every news group available and known to man on the Internet today through your web browser, andparticipate that way. You set up an account, you pick a name, and you go right in and start participating.

'It is not merely cruelty that leads men to love war, it is excitement.'

Henry Ward Beecher

'Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved.'

William Jennings Bryan

Let’s look at an example here. First, we just want to point out that you should add a tag line to your messages at the bottom that promotes your web site. All it has to say is why it ties into whatever these people are interested in -maybe a special price on an item that you know people reading in that particular news group will be interested in.

Also include your web address, which by the way, becomes clickable in most web browsers. They can just click on that web address after reading your message and going, “Hmm, this person seems to know something about this subject. I think I’ll go check out the web site.”

These messages for months on end can be bringing people back to your web site. Now, you might say, there are times when you may not find a specific, actual news group for your subject matter.

Let’s say you sell mattresses. You set up an online store selling mattresses. And why not? We’re sure there are some. But, you may look and find there are no news groups for people that just sit around and discuss mattresses.

'Choose your rut carefully, you’ll be in it for the next ten miles.'

Road sign in Upstate New York

'The last, if not the greatest, of the human freedoms; to choose their own attitude in any given circumstance.'

Bruno Bettelheim

We would understand that. We wouldn’t be surprised if you didn’t find one. We did not research this, admittedly, before writing this. But, you could go to sleep disorders, Or many of the health related discussion groups that surround different matters regarding sleep and sleep deprivation. We don’t want to get too risqué here, but you could even go to some of the sex groups. The topics may involve mattresses.

Just use your imagination! And if there isn’t a news group, maybe you might even start thinking about starting one. There is information on dejanews.com about starting your own news group, how to set it up, operate it, and become the moderator. What better way to set yourself up as an expert?

'Some of the finest moral intuitions come to quite humble people. The visiting of lofty ideas doesn’t depend on formal schooling. Think of those Galilean peasants.'

Alfred North Whitehead

'Every time you don’t follow your inner guidance, you feel a loss of energy, loss of power, a sense of spiritual deadness.'

Shakti Gawain

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8

How To Make A Six Figure Income Simply Surfing The Internet For 30 Minutes A Day Or Less!

Here’s an idea that puts together memberships and niche markets. This secret is called “How To Make A Six Figure Income Simply Surfing The Internet For 30 Minutes A Day Or Less.”

The way we got this idea was actually from a product that we purchased. We joined a membership on the Internet and it is fantastic. Let us give you an overview of it. Basically it’s an online directory of sources for our particular market - publishing and Internet marketing, and the sources that we would be interested in as publishers and as Internet marketers.

As many of the search engines get clogged with hundreds, thousands, and millions of web sites, searching for things on the Internet - especially good companies that are reliable - has become an enormous waste of time.

Getting out there and just trying to figure out what key word is going to bring us the right information is mind-numbing. It has been difficult and we don’t have time to do that, and a lot more people are finding out that they don’thave time to do that. And with more and more web sites popping up, searches have become more and more difficult.

'It is only by following your deepest instinct that you can lead a rich life.'

Katharine Butler Hathaway

'When people are bored, it is primarily with their own selves that they are bored.'

Eric Hoffer

Now there is a company out there that has gone out over a certain period of time and for only 30 minutes to an hour a day they have researched some of the best companies that offer products and services of interest to publishers and Internet marketers.

They’ve put all these links in kind of a membership package, and they have all these links on their web site. But to access the links, you have to pay $50.00 to become a member - it’s a lifetime membership.

We immediately paid the $50.00 because we knew that we would save so much time using their directory that it would be well worth that $50.00. And believe us, it was. We were able to instantly go in, find sources for products and services that we needed, get off the Internet, and get back into business.

‘Pray that success will not come any faster than you are able to endure it.’

Elbert Hubbard

‘Adversity is sometimes hard upon a man, but for one man who can stand prosperity, there are a hundred that will stand adversity.’

Thomas Carlyle

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9

Use These Four Things To Your Advantage, And You Will Fine-Tune Your Marketing System And Make It Super Powerful!

These are four essential items every promotion must have. The better each of these things is, the more money you will make. By testing, studying, and improving each of these four things, you could potentially double or even triple the amount of money you can make!

These four things are:

1. Copy: By changing a few paragraphs, a sentence, or headlines, you could increase response.
2. Offer: By adding something to your offer, maybe a free bonus, you could increase response.
3. Format: A change in format, colors, paper, print, envelope size, etc. could increase response.
4. List: A well targeted mailing list could help you realize a dramatic increase in response.

If you pay close attention to each of these parts of your sales presentation, and test different ways of presenting your sales material, you could soon realize how much 26 profit you were missing out on! Take a look at your own sales material. What things could you change and test to find out if you can get a better response?

'As for boredom. . .I notice that it leaves me as soon as I am doing something that has got to be done.'

R.I. Fitzbenry

'Nobody is bored when he is trying to make some- thing that is beautiful, or to discover something that is true.'

William Ralph Inge

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10

How To INSTANTLY Send Your Best Prospects Offers That You Know They’ll Want To Spend Their Money On!

Another strong idea you can use to help build your business is creating e-mailing lists.

Every time you conduct an auction on an Internet auction site, you can call up a list of all the people who bid throughout the auction. It will typically have the person’s e-mail address and name. THIS IS VERY VALUABLE INFORMATION!

Why? If you’re doing like we’ve said, and offering products that are strongly related to one another, you have just found a group of very, very good prospects to make offers to in the future!

These people found the product you put up for auction enticing enough to bid on. They just didn’t win for whatever reason, be it money or whatever. By getting their e-mail addresses, you’re able to e-mail them a message station “Sorry you didn’t win the auction, but thanks for taking part,” and then you could either give them an offer for a related product or service, or perhaps a link to a website you have where you sell related products and services!

These people have already shown their interest in the types of products you offer - they are the people most likely to become your customers - by following up with such an e-mail after one of your auctions, you will be able to INSTANTLY send your best prospects offers that you know they’ll want to spend their money on!

'The one sure means of dealing with boredom is to care for someone else, to do something kind and good.'

Theodore Haecker

'Man is the only animal that can be bored.'

Erich Fromm

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11

How To Make Your Prospects Prefer Ordering From You Than Doing Anything Themselves!

If you’re selling a product that is supposed to bring about specific benefits, tell people how to do it themselves. This will show them how complicated the process really is! It will make them want you to do it for them! This is how to make your prospects prefer ordering from you than doing anything themselves!

Look at it this way - there’s a trash man for your neighborhood or town, perhaps. Now, if everyone on your block wanted to, they could just get a pickup truck or something, throw the trash in the back of it, and haul it to the landfill or sanitation department themselves.

But they don’t. And why don’t they? Because it takes work. It’s an inconvenience. Therefore, they’re willing to pay a guy - your trash man - to come do it for them!

The same principle can be applied here. Tell those prospects how hard it’s going to be to do something. Tell them EXACTLY what it’s going to take for them to do it.

Then tell them you’ll do it for them . . . for a reasonable price. If you do this correctly, you can bring in a lot of sales!

‘There is no moment like the present. The man who will not execute his resolutions when they are fresh upon him can have no hope from them afterwards; they will be dissipated, lost and perish in the hurry and scurry of the world, or sunk in the slough of indolence.’

Marie Edgeworth

‘The greatest difficulties lie where we are not looking for them.’

Goethe

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12

Answer This Question And You Could Get Rich!

The question: What are people looking for when they read your ad? The answer could make you rich! The answer: How you can give them what they want!

It really is that simple. When people see your headline, which should be your biggest benefit, they see something that they want. Then, they want to read your advertisement; they want to find out exactly how you can give them that benefit. So, your #1 priority should be to prove, in your ad, that you can give your prospects what they want. If you can do this, you have the potential to make a ton of money fast! The good news is that it really isn’t that hard! All you need to do is focus on that primary benefit that you told them about in your headline. You simply tell them more about that and other related benefits, and provide proof that you can deliver. And the orders will start to flood in fast!

'It is better to be happy for the moment and be burned up with beauty than to live a long time and be bored all the while.'

Don Marquis

‘The only true happiness comes from squandering ourselves for a purpose.’

John Mason Brown

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13

Fail To Succeed!

Thomas Edison, the greatest inventor that the world has ever had, said that he made hundreds of mistakes for every success - sometimes thousands of mistakes per success. But he said he was willing to fail so that he could succeed. That hit us pretty hard when we read that. He was willing to fail so that eventually he could succeed. There are too many people who are afraid to fail, so they never will succeed!

A friend of ours likes to say, “You have to fail your way to the top!” That’s more correct than you might imagine. You’re going to have to go through failures to reach success. We all do. Failure is how you learn.

So, if you have to go through failures, why be afraid of them? Get out there, start failing, and get it over with!

‘Profit is the product of labor plus capital multiplied by management. You can hire the first two. The last must be inspired.’

Fost

‘Contentment is a pearl of great price, and whoever procures it at the expense of ten thousand desires makes a wise and a happy purchase.’

Balguy

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14

Dozens Of Ways To Cash In On Your Creativity!

Here’s the secret: Quit trying to come up with all of your own ideas. That’s like trying to re-invent the wheel. Why bother doing this? Instead, collect dozens of different ads and sales letters. Flip through them. Write down the best headlines, subheads and copy ideas. Collect dozens the best of these ideas and use them in all of your ads and sales promotions. All of these ideas can become a powerful part of your knowledge and experience. A combination of these ideas can help you become more creative and make more money.

'Some days you tame the tiger. And some days the tiger has you for lunch.'

Tug McGraw

‘What a man knows only through feeling can be explained only through enthusiasm.’

Joseph Joubert

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15

How To Make Thousands Of Dollars A Month By Letting Other People Talk!

Right now I am going to show you how to make thousands of dollars a month by letting other people talk. Plus, your web site will actually automatically do most of the work for you!

There are a lot of discussion forums on the Internet. People love to go to these discussion forums on various topics. There are as many discussion forum topics out there as there are web sites. There are discussion forums on gardening. There are discussion forums on marketing. There are discussion forums on cooking. There are all kinds of discussion forums!

People love visiting these discussion forums, posting questions, reading other people’s responses, and sharing links to other web sites, and there is all kinds of information flowing from these people who are talking on these discussion forums.

My concept here is to start your own discussion forum, then let other people link to it on their web site. The actual forum would be hosted on your web site, but other web sites would tie into it through a special page on their web site. This would give those web sites thevaluable content they need to have for their own discussion forum.

‘Don’t bother about genius. Don’t worry about being clever. Trust to hard work, perseverance and determination. And he best motto for a long march is: “Don’t grumble. Plug on!”’

Sir Frederick Treves
'Sitting quietly, doing nothing, Spring comes, and the grass grows by itself.'

-The Gospel According to Zen

There are a lot of web sites already who have their own discussion forums, and if you spend much time on the Internet, you’ve probably seen a discussion forum. You’ve probably even participated in one. If you haven’t, I certainly recommend it! It is a valuable way to get information and to share your information with other people. It is certainly a good way to advertise your web site by participating on the discussion forums!

There are many web sites starting their own discussion forums. There are lots of them that have been out there for years now. They are finding that the results are amazing and it is a tremendous way to get your customers involved with your web site and keep them coming back again and again.

The only problem is that there are still a lot of web sites owners who are new to the business and aren’t familiar enough with CGI scripts to actually start their own. They are a little afraid, but they would like to benefit from them, because they see how powerful they are ... they just don’t know how to get started.

You can syndicate your own discussion forum where you would simply let other people promote your discussion forum on their web site and they would act like it was their own discussion forum, but the link would actually take them to your web site.

'There ain’t no cloud so thick that the sun ain’t shinin’ on t’other side.'

Rattlesnake

'Were it possible for us to see further than our knowledge reaches, perhaps we would endure our sadnesses with greater confidence than our joys. For they are moments when something new has entered into us, something unknown.'

Rainer Maria Rilke

That’s one way to do this - you actually have it all on your web site but then you just let other people link to it and use it. They can say they have a discussion forum that people can visit and participate in.

Here’s another way you could do this! With today’s technology I am sure it may already be happening somewhere. Certainly it is possible, I’m sure. You could make some kind of auto-duplicating discussion forum where different web site owners would pay you, and then automatically through this special software you would create a header...some kind of banner on the discussion forum that displays their web site’s name instead of yours.

The trick is, the content of the discussion forum itself would be the same for everybody, so there’s no change. You would still be the owner and moderator of the discussion forum. Everybody who comes to the discussion forum from all of these web sites would see the same content. You would still be in charge of it. You would still run the discussion forum, but it would actually display each header or banner ad so that it would appear to be unique to that web site. This would actually give more value to the web site owner, because they get to use your discussion forum as the content, but the page itself, through the self-duplication software that you could have, would appear as though it belongs exclusively to that web site owner.

'When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us.'

Helen Keller

'One day in retrospect the years of struggle will strike you as the most beautiful.'

Sigmund Freud

I’ve never seen this actually done with discussion forums, but I know that the software does exist that allows a web page to be automatically created with the same text and a different web site’s name at the top. I’ve seen it done for different offers. I know the software is available that does it. I am sure it would be available to be adapted to discussion forums, too.

It is certainly an idea that I believe would work for discussion forums. It would provide the valuable content to thousands of other web sites because they would be allowed to link in with that, and for a small fee every month (say $20 or $25, you could set it at whatever you want) they would be able to create an automatic page where they would benefit from your discussion forum that contained all of the same discussions and all of the same text, but they would have it appear that it would be coming from them exclusively. This way, when their customers see that it looks like it is a part of their web site, naturally, those customers keep coming back to that web site again and again to visit that discussion forum and participate.

It would allow the web site owners to advertise that they have that discussion forum and it is a great piece of content to have on their web site to use to keep customers coming back again and again.

You could make thousands of dollars a month just by charging an ongoing monthly fee to the web sites who want to benefit from having your discussion forum on their web site, or by using the special software!

'Your three best doctors are faith, time, and patience.'

From a fortune cookie

'Everything comes to him who hustles while he waits.'

Thomas A. Edison

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16

The Power Of Shareware.com!

First we recommend you get some E-book software. You might think it would be really, really expensive. But there is a magical little place called Shareware.com. It’s www.shareware.com that you can go to with any web compliant browser, and they’ve got a search window.

If you just type in the word e-book you will see a selection of a wide variety, of not only sample books that you can download and read and see how they look, but also software for creating those books. And the software is shareware.

Shareware, to anybody who is new to computers, is simply software that the publisher of the software decided to let you try before you buy. You can actually download the software, install it, use it on your computer at will, and if you like the software you pay the author.

Some shareware will be what they call “crippleware” or crippled, which means they only work for thirty days. Or it might not allow you to publish the book you’ve created and actually distribute it in a form that you can easily distribute. It may only be readable inside the program until you pay them. But shareware is notoriously inexpensive. We’ve found publishing software for e-books as lowas $50 in the shareware market and they’re excellent. It’s a great way to create e-books.

'The secret of patience. . . to do something else in the meantime.'

Anon.
'All things come to him who waits—provided he knows what he is waiting for.'

Woodrow Wilson

Now, to create an e-book, of course, this is a great way to distribute works. You can buy the rights to other people’s already published books and manuals, and create e-books. You can write your own, if you’ve got one.

You could interview an expert on a subject, transcribe the recording, and then publish the manuscript that results from that as an e-book. You can then take these (This creates an easy to distribute software file that can be transmitted from computer to computer using the Internet,) and you can then offer these books for sale. And the beauty of this is, they are very easy to set up on a web site so that people can pay you, and automatically download the e-book, and read it online, or print it out to read later.

You can also set up an even simpler way to sell them - by e-mail! You can literally send out e-mail offering the e-book for sale, and deliver the e-book as a file attachment when they pay you. Or, deliver the e-book as a file attachment in an e-mail message that is sent to people who buy it from your web site. There are any number of ways you can do this.

You can literally build up an entire catalog of books, and be a book publisher. And there is no paper involved, there is no 48 printing involved, you don’t have to ship anything, and you’re entirely using the Internet to even promote and sell the books.

It’s part of the revolution. It’s where we’re heading. People love these, too. This is a growing market in the Internet today. People are looking more and more for e-books they can easily download and read, and you can sell them more inexpensively than books because you are not having to pay for all that paper and postage. It is the best of all worlds, right on the Internet!

'Shoot for the moon. Even if you miss it, you will land among the stars.'

Les Brown

'We aim at the mark to hit the mark. Every act hath some falsehood or exaggeration in it.'

Ralph Waldo Emerson

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17

The Number One Internet Marketing Mistake ... And How To Easily Avoid It!

What we would like to talk about is what we call the number one Internet marketing mistake, and how to easily avoid it.

Here’s the mistake: The fact that most people on the Internet are trying to get rich by selling one product. They have no back-end whatsoever. That’s a terrible mistake!

People become so confused, and they’re delusional in the sense that, yes, there are millions of people on the Internet. All you should concentrate on is a small group of those people. If everyone is your customer, no one is your customer. That’s something that a lot of direct marketers have been preaching for a long time and it’s absolutely true.

Jay Abraham tells his students that trying to get a new customer is very similar to pedaling a bicycle up a big hill in the hot summer heat. You’re sweating, you’re pumping. When you get up to the top you almost have to get off the bike and push the bike up.

It’s difficult work to get a new customer, but to resell to that same customer, is like pedaling that bike down hill. You can lift your hands right off the handle bars, if you’re goodat it, and just coast all the way down. Think about that analogy.

'Man can only receive what he sees himself receiving.'

Florence Scovel Shinn

'What our deepest self craves is not mere enjoyment, but some supreme purpose that will enlist all our powers and give unity and direction to our life.'

-Henry J. Golding

That analogy has served us greatly over the years. People hear about our success - the fact that we have gone from a small amount of money to millions - and they seem to think that we’ve done that by selling to huge numbers of people. Nothing could be further from the truth.

We have built our fortune, and other people have built their fortunes, by only serving small groups of customers. Every week we bring in a steady stream of new customers, but it’s not that large of a group. It averages about 400 to 700 new customers a week. We simply go back to those people and resell to them again and again. That’s what the back end business is all about, and remember, all the profits come from the back end.

We’re ashamed and embarrassed about it today, but we used to be those people that used to just say, “What if a million people would just send me a dollar.” We would think about that all the time. How can we get a million people to send us a dollar?

That’s delusional. A million people aren’t going to send you a dollar. The secret to getting rich is to sell to smaller groups of customers who consistently send you money for various products and services again and again. If you can get enough of those customers who re-buy enough of your productsor services at a large enough profit per transaction, you can get rich.

'The only true happiness comes from squandering ourselves for a purpose.'

John Mason Brown

'There is more to life than just existing and having a pleasant time.'

J.C.F. von Schiller

It’s a simple formula. Don’t let the simplicity fool you. It really works.

You have to think of each one of your customers as having a lifetime value. Get past that first sale. Think about those people coming back again and again and buying from you, and each time you resell to those people your profit actually increases because the cost to get those people is long since gone. It’s more profitable to resell to those people.

You have to have intimate knowledge of the people you sell to. You have to know what kinds of things they want and then you have to somehow give those people similar, related products or services that they bought the first time.

To keep them coming back again and again you give them irresistible offers. You model after some of the direct response marketers that are out there selling to their customers again and again. Become customers of those companies, get on their mailing list. Find out what they’re doing. You’ll find out. The truth is you’ll see it. It’s really simple.

The companies that are making the most money are just doing things to befriend their customers. They’re showing their customers that they care. They’re giving themgood service. They speak the language of their customers. They’re staying in touch with them.

'Seek happiness for its own sake, and you will not find it; seek for duty, and happiness will follow, as the shadow comes with the sunshine.'

Tyron Edwards

'The only true happiness comes from squandering ourselves for a purpose.'

William Cowper

This is so easy to do with the Internet. It’s so easy to build your e-mail list and just do repeat offers to your list.

Also, you should segment that list. Keep the best of your customers separate from the rest of the customers so you can send different e-mail messages to the better customers or different customers that bought different products.

Never before in history have we ever had a high tech breakthrough like the Internet that gives you the power that this does. Now you’re able to stay in touch with your customers for pennies. Think about that. You can build profitable relationships with the people that you do business with by sending them these repeat e-mail messages for a lower cost than any other time in history. That is so exciting.

'True happiness, we are told, consists in getting out of one’s self, but the point is not only to get out; you must stay out, and to stay out, you must have some absorbing errand.'

Henry James

'Happiness is the natural flower of duty.'

Philips Brooks

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18

If You Are Able To Create Ads That Are Believable, Your Profit Potential Is TREMENDOUS!

Making your copy believable is the one thing that you can do to make sure that your sales package NEVER FAILS! It’s so simple — and it really works! Strive for believability. It is the most important asset you can have.

In order to gain believability, you have to tell the full sales story, do everything you can to prove that your product is a bargain, and real. You have to prove that what you’re saying really is true. The prospects have to be able to believe it, and you should always try to look at your copy through your prospect’s eyes. This is sometimes hard to do, but you have to try for it.

Prospects are skeptical. If they are good prospects, then everyone is trying to sell them something. The best prospects have, in most cases, been ripped off a time or two. You have to get them to believe that what you have is good.

You have to build a strong case for your product in much the same way as a lawyer builds a case for a client. The lawyer searches for all the evidence that they can find that supports the client’s innocence and then try to 58 give as much proof as they possibly can in order to gain that “innocent” verdict.

You should show proof in as many ways as you can with as much documentation as you can. Back up your words with proof. Some examples you can use are:

1. Testimonials,
2. Long copy that fully tells the story,
3. Specific figures (don’t round any number off),

And the list can go on and on. The point is: prove you have something that is real!

'The secret of living is to find. . . the pivot of a concept on which you can make your stand.'

Luigi Pirandello

‘What’s joy to one is a nightmare to the other.’

–Bertolt Brecht

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19

Three Rules For Making Millions Of Dollars In Direct-Marketing!

There are three basic rules you must understand and follow before you can make millions of dollars in direct-marketing. These rules are simple and easy-to-follow. If you use these three rules, you can potentially make millions of dollars!

These three simple rules are:

1) Market Research

Market Research is simply finding out what the people in your market are buying, why they are buying it, who they are buying it from, and what they are paying for it, etc. Market research is studying your market to learn about their buying habits. Market research is an exciting part of making money! Many times it can give you a new marketing idea or approach!

2) Accumulating Effective Mailing Lists

Your mailing list is the most vital, important part of the offer. A business could create a spectacular offer brimming over with benefits and value, but if the business had a bad mailing list, it will get very few of the sales it could have had. The flip side is sometimes true as well, though. You could have amediocre offer, but mail it to an excellent mailing list, and do extremely well!

'Your distress about life might mean you have been living for the wrong reason, not that you have no reason for living.'

Tom O’Connor

'Sadness is almost never anything but a form of fatigue.'

Andre’ Gide

An efficient, excellently received mailing list is a boon to the business that knows how to use it. Good lists are extremely valuable, due to the amount of sales they pull. Good mailing lists are made up of the best customers or prospects you sell your products or services to.

3) Customer Follow-Up

All this means is going back to your customers again and again. When many people get into business, they think that all they have to do is sit back and wait for the phone to ring. They wait for business to happen, rather than making it happen.

Customer follow-up, then, is keeping in touch with customers by sending them other mailings. The business always is trying to sell its customers other things related to the first purchase!

So, again, the three things you must do in order to make money in this business are:

• Market Research
• Accumulate Effective Mailing Lists
• Customer Follow-Up!

If you will make sure you do each of these things, you will be well on your way to increasing your profits!

'He’s simply got the instinct for being unhappy highly developed.'

Saki (H.H. Muntro)

‘Necessity of action takes away the fear of the act, and makes bold resolution the favorite of fortune.’

Quarles

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20

One Compelling Sales Message Plus One Mouse Click Could Equal Money In The Bank!

This is one of the most popular ways to promote a web site - banner ads, banner advertising. Banner ads, for the uninitiated, are just small graphic designs that advertise a web site. The power of them is you can put some really compelling sales messages into a banner ad and, if somebody just clicks on that banner ad, it takes them directly to your web site.

One compelling sales message plus one mouse click could equal money in the bank!

You can work these banner ads up into banner exchanges where they are free, you get free banner displays on other people’s web sites for displaying their banner ads on your web sites, you can swap banners one on one with others and you can buy banner placement on some of the bigger, hot web sites.

You can do this free! You can design a nice web site and actually advertise your web site for free using this banner in exchanges or trades, or if you have a little money, you can buy banner placement. Banner ads are very popular!

‘Man must realize his own unimportance before he can appreciate his importance.’

R. M. Baumgardy

‘There are only two people who can tell you the truth about yourself—an enemy who has lost his temper and a friend who loves you dearly.'

Antishenes

The problem is getting people to click on that banner, because there are a lot of banners out there. You need to trick people into reading your banner ad. Not only that, but there is even one more step – how to trick them into clicking on it, because even if they read it, if they don’t click on it it’s not going to take them to your site.

The real trick is to make a banner ad look like part of a web site. It’s that simple. That’s one of the best tricks we’ve seen. Make it look like a bar, or a miniature windows-style button or window into a little piece into another program. The best way to do that is to use a form with “click here” buttons or like actual check boxes you can click on.

For example, this is a neat banner ad we’ve seen used before. It asks, “How much do you want to make? Click here.” Along the bottom of the banner ad is $10,000 with a little box beside it, $25,000, $100,000, $1 Million, with little boxes beside them. It actually entices the reader -“Well I want to make $1 Million.”

It doesn’t matter which box they click on, it doesn’t matter if they missed the box entirely, now they’re clicking on your banner. It takes them to your web site, where it starts telling them how they can make $10,000, $25,000, or even $1 Million by following these instructions.

So you design the ad to actually entice the user into clicking there, or to make it looklike a scroll down window with text under it, and they have to click on the little scroll bar to read more.

'I find my joy of living in the fierce and ruthless battles of life.'

August Strindberg

'He who cannot do what he wants must make do with what he can.'

Terence

This is another neat trick - the text is an enticing message like, “I’m going to give you all the tips and tricks on how you can make more money next year – it’s really easy, all you have to do is…” And the text ends there. There’s a little scroll bar along the side there like you see on so many web sites or on programs that you run on your computer and you click on the little scroll bar to try to read more. What it does, you’re clicking on the banner to read more, and it takes them to the web site where they can read more. Again, it’s tricking them into it, getting them to actually participate and actually click on the ad.

The real trick, though, is you also have to make that banner attract their attention, so you want to work some of the other neat tricks in for catching the eye, making them see it and read it. For this, one of the best techniques, one of the highest-rated techniques we’ve seen, is some form of animation. That really helps. For example, a simple flashing background color, or a word or two that flashes is very nice, because if that banner appears on someone else’s web site with 5 other banners on that same page, yours has something flashing. It automatically attracts the eye. We’re attracted to flashing and glimmers and movement of some kind.

‘I don’t not despise genius – indeed, I wish I had a basketful of it. But yet, after a great deal of experience and observation, I have become convinced that industry is a better horse to ride than genius. It may never carry any man as far as genius has carried individuals, but industry – patient, steady, intelligent industry – will carry thousands into comfort, and even celebrity; and this it does with absolute certainty.’

Walter Lippmann

A little more complex technique is to actually change the copy. You can have copy scroll up and finish a sentence, or words that flash up half a sentence and then flash again and change to the other half of the sentence. It’s not much harder than making a flashing background or color, but you basically have two banners that swap out in an animation sequence.

Again, this actually allows you to get more information and more enticing sales copy into a very small space which is all you’ve got with a banner. But it also attracts the eye, so it kills two birds with one stone.

Even more complex, if you’re daring or you want to pay someone to do it, is some kind of moving characters or actual animation – something that runs across the banner. For example, on the checklist form we covered earlier, we’ve seen these checklists with an actual pointer, similar to the cursor you see on your screen, moving from check box to check box. That way, it’s actually telling you to check here, or check here, or check here. It’s also attracting your eye, telling you what to do, and you tend to follow it and click on one of them.

We have seen these techniques increase response to a banner ad from 30% to 75% - that much increase in the number of people who actually click on the banners and move to your web site through them.

'I always say to myself, what is the most important thing we can think about at this extraordinary moment.'

Francois de La Rochefoucauld

'Do not shorten the morning by getting up late; look upon it as the quintessence of life, and to a certain extent sacred.'

Arthur Schopenhauer

The other thing to remember is there are certain key words to use through your copy.

These key words work in sales literature, and these same key words work in banner ads marvelously. There are a few of them that always attract the eye and always make someone want to click to see what is behind them.

One of those words, of course, is a four letter word – FREE. Anything free is going to be attracting to people. Anything you can give people free in return for clicking here, you’ll increase the number of people who actually see the banner and click on it. The other word is WIN. People like to find out how they can win things because, again, it implies that they are free.

EARN MORE has been proven in banner ad after banner ad to generate more click-throughs. The other one, believe it or not, is dollar signs. Any dollar signs on a banner ad can increase the click-through rate, which means the number of people that see the banner and actually click on it.

‘Many men owe the grandeur of their lives to their tremendous difficulties.’

Spurgeon

‘What I am thinking and doing day by day is resistlessly shaping my future – a future in which there is no expiation except through my own better conduct. No one can save me. No one can live my life for me. If I am wise I shall begin today to build my own truer and better world from within.’

H. W. Dresser

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21

Here’s One Thing You Can Give An Editor To Cause Them To Give You All The FREE Publicity You Want!

All you have to give them is information that is valuable to their readers! Editors are forced to stare at a blank page of paper and fill it with loads of information that they feel their readers are interested in! You can make their job easier if you will give them something that both fills that empty space AND is of interest to their readers! If you make their job easier, they will give you all the publicity you want!

One key thing to remember when writing free publicity is to keep your piece from sounding too advertisement-like. Make it more like a news story. Then, briefly at the end of the story, you can include information on how they can contact you for more information.

'I have accepted fear as a part of life—specifically the fear of change. . . I have gone ahead despite the pounding in the heart that says: turn back. . .'

Erica Jong

'When one bases his life on principle, 99 percent of his decisions are already made.'

Anon.

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22

How To Use Photos To Make The Bidders Even More Excited About Buying Your Product! IT’S EASIER TO DO THAN YOU MIGHT THINK!

Some Internet auction services will allow you to put up a picture of what you have to offer for free. Some charge a very small amount.

YES - you can put in photographs! In fact, we advise that you do so. It makes the offer and the item a lot more interesting. eBay has this thing called “eBay Gallery” where, instead of seeing line after line of text, you see a small picture of all of these things. It’s like window shopping! This is how you can use photos to make the bidders even more excited about buying your product!

A while back, we sold some “Little Golden Books” over Internet auction. We wanted to see who else had Little Golden Books. We went into “Little Golden Gallery.” We found that there were 25 potential sellers in there that had elected to be in the gallery. They’d places small pictures of the books they’d have up for auction. Then, you could click on any of the pictures to have a look at a close-up picture of the book.

‘The force of selfishness is as inevitable and as calculable as the force of gravitation.’

Hilliard

‘One principle reason why men are so often useless is, that they divide and shift their attention among a multi-publicity of objects and pursuits.’

Emmons

Now, many of you are probably wondering how you can create a photograph that will work on the Internet. You probably think that it’s a very expensive, very time consuming, very technical process. Don’t let yourself think this, because it’s NOT TRUE! It’s a simple process . . . in fact, it’s easier to do than you might think!

All you need is a scanner. A scanner is a device that connects to your computer. Many resemble photocopiers. After hooking up the scanner and installing the software to operate it, you simply place the photograph you want to use in the scanner, and click on whatever button will tell it to scan.

After the scanner scans your photograph, it will save the information in a file. When opened, that file will be your photograph!

Now, all you have to do in most cases is attach that “photograph file” to an e-mail to whomever accepts the photos at the auction house, and that’s all there is to it!

Most of the time, it’s a very, very simple process - and it allows you so much more power when it comes to really attracting people into bidding on what you have to offer! Since they’re able to see your product, they get a better visual idea of what they will be getting. It’s no longer just a few words - now that product has materialized on their computer screen, right there, waiting for them to begin bidding on it!

'I never took a position we were going to be a good ball club. I took the position we were going to be a winning ball club.'

Red Auerbach

'Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal.'

Pamela Vault Starr

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23

One Sure-Fire Method You Can Use To Get People To Send You Their Money Quickly!

One of the best ways to get your customers to send you their money quickly is to make special limited offers to them. This will motivate them into sending you their money faster. And, it will get some people to send you money, people who would never order otherwise!

People, by nature, are procrastinators. We all like to put things off as long as we can! This is something that you must overcome in order to get the most sales possible.

People are afraid of making the wrong decision, so instead they make no decision. So, you need to put some pressure on them to get them to send you their order. Giving them a limited time offer will do just that. Your offer doesn’t even have to be real fancy. It could just be a special low price that is only good for the next 14 days!

Whatever the offer, you should try to have something that forces people to take action and order immediately. Any procrastination can spell lost sales for you, and you do not want that!

'The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.'

Erich Fromm

'Courage is its own reward.'

Plautus

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24

Magazine Editors Are Willing To Give You Literally THOUSANDS Of Dollars Of Free Advertising. Why?

Magazine editors have to sell magazines. That’s their job. And, in order to sell magazines, they have to give their readers what they want. This is why magazine editors will give you thousands of dollars worth of free advertising.

You have to be able to supply that editor with what he or she is looking for that will satisfy the readers.

The best way for you to give the editor what his or her readers want is to give them something that will interest their readers, and tell them why it will interest their readers.

'The only courage that matters is the kind that gets you from one moment to the next.'

Mignon McLaughlin

‘Ideals are the “incentive payment” of practical men. The opportunity to strive for them is the currency that has enriched America through the centuries.’

Robert E. Hannegan

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25

How To Make Money With NO PRODUCT!

The beauty of selling advertising is there is no product. There are really no customers. You just have a few sponsors you deal with. You don’t have shipping and receiving, merchant accounts, packaging, UPS, returns, and all of the tasks you do when you sell a product.

We sell products, so it’s not the end of the world to have to do all of that. We do it here, and it’s part of business. But the dream of every marketer is to have some simple product - something that makes money without all of that baggage.

That’s how these advertisements are. You are basically selling electrons. It’s amazing!

You can do this! You don’t have to have a joke-of-the-day, but some of the other entertainment and fun services and markets that we have noticed are 1) horoscopes. I know people that check their horoscope every single day. It is like the joke-of-the-day where you reach them 365 times a year. That’s a lot of impressions - and you can sell advertising.

There is software that you can get for free or almost free that will put the horoscopes on your site. A lot of people are adding this to their site. They don’t necessarily have anastrology site, but they just put the horoscope on there as part of the site. One site that does this, for example, is a match site where you match up with people. It is not an adult thing in any way. It is very wholesome. They have a horoscope on there that says, “Check your love compatibility horoscope.”

'I do not believe in a fate that falls on men however they act, but I do believe in a fate that falls on men unless they act.'

G.K. Chesterton
'No age or time of life, no position or circumstance, has a monopoly on success. Any age is the right age to start doing.'
Anon.

There is a bit of a slant. It doesn’t talk about how today is your day to get a raise, or make more money, or anything like that. It’s a romantic horoscope, and they put that on their site just so people will come back. And it works great!

Speaking of matchmaking. There are two web sites, match.com and matchmaker.com, that both sold recently. One sold for $70,000,000.00 ... and it was selling a matchmaking service! I believe it was $39.95, and they were signing up 10,000 customers a week. So this sale was to buy this up and running business with the cash flow. But it is entertainment and fun. Nothing serious about it. No product delivered. All electrons.

A friend of ours has a website where he reviews wines. He’s finally loading the photos in there. He has the Sony Mavica camera, which he bought it at Office Depot. He snaps a picture, he pulls out a disk, he loads it into his computer, and BOOM the photo of the bottle of wine is on his site. Then he writes a short blurb.

The wines are written about in many magazines and newsletters. One man has a newsletter about wine. It is $40.00 a year, and he has thirty thousand subscribers and makes over a million dollars a year just writing about how tasty these wines are! And, all the wineries send him the wines for free.

Our friend’s site will be like that but it won’t be in print. It will be free, but he’ll sell advertising. Same idea.

‘Steel can be tempered and hardened, and so can men. In this world of struggle, which was not designed for softies, a man must be harder than what hits him. Yes, he must be diamond-hard. Then he’ll not be “fed-up” with his little personal troubles.’

Herbert N. Casson

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26

Four Easy Ways To Turn Your Ideas Into Instant Cash!

The degree of your success is determined by:

1. Your understanding of what people in your market want.

2. Your knowledge about them.

3. Knowing the best ways to reach them.

4. And knowing how to persuade them to buy.

You can use these four things to turn your best ideas into instant cash! Commit yourself to learning these. Make a life-long study of your market. Who are the people you want to sell to? What do they want the most? How can you give it to them? How you can reach them and persuade them to buy? The answers to these questions will come slowly, but they will come. As your knowledge and experience grow, so will your income.

'To be happy, drop the words ”if only” and substitute instead the words “next time.”'

Smiley Blanton, M.D.

'Do not blame anybody for your mistakes and failures.'

Bernard M. Baruch

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27

The “Tried And Proven” Secret To Making Millions In Mail-Order And Direct-Marketing!

It is very important that you test your ideas. Testing is the real “tried and proven” secret to making millions in the books-by-mail business.

Never be content with what you have. Always test new ideas, new titles, new books, and new informational products. Always condition yourself to what the market wants.

Testing allows you to do this. With testing you can find out which ideas are the most profitable and which aren’t. Testing allows you to keep up with what the market really wants to buy.

Keep testing and experimenting. If you do, you have the potential to make millions of dollars - and keep the money rolling in by constantly having products that the market wants!

‘There is no Fate that plans men’s lives. Whatever comes to us, good or bad, is usually the result of our own action or lack of action.’

Herbert N. Casson

‘You will become as small as your controlling desire; as great as your dominant aspiration.’

James Allen

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28

How to Become An “Instant Expert” And Double Your Profits! Do It All Online . . . Without Talking To Anyone!

Now, I enjoy writing and I understand exactly. I enjoy writing, but every moment that I’m writing I understand fully why many people hate to write. But in the process I’ve found the benefits of publishing your own newsletter on a website are tremendous!

Again, it develops that rapport. It builds on this on a weekly basis. It also has the power - the power to help you become and “instant expert” and double your profits! Do it all online . . . without talking to anyone!

Here’s the real power behind publishing a newsletter - It establishes YOU as an expert! You know all this stuff. Suddenly, I know all this stuff that I’m pulling together even though you’re getting it off of sources that someone else could. I’ve picked the right stories that you might be interested in and put it in a readable fashion and presented it to you.

And it adds value to what you’re offering on your website or by e-mail because you can always establish a price value for your newsletter. And I recommend you always put a subscription price!

Even though you’re giving it free, you let your customer (the person who visits your website) know that it has a value of $79.95 a year or $129.00 a year or what-not.

'I believe half the unhappiness in life comes from people being afraid to go straight at things.'

William J. Locke
'Give a man health and a course to steer, and he’ll never stop to trouble about whether he’s happy or not.'

George Bernard Shaw

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