You’ve just taken a tremendous step toward bringing yourself more money and success than ever before. We thank you for your purchase of this powerful Ebook, and hope to hear how it’s changed your life soon!

The Internet is the greatest technological breakthrough in the entire recorded history of the world. It allows the average person an opportunity to go from absolute rags to absolute riches.

Some of the richest people that are making money on the Internet started out broke and penniless. They had no technical knowledge or special skills. Their IQ’s are average or below average, and yet they have turned a few hundred dollars into as much as a few million dollars – some have even made a few billion dollars!

Yes, there are actually people out there right now that started out broke that literally became billionaires thanks to the worldwide Internet!

The explosive new E-book MASTERS Of Internet Millions is packed to the brim with the secrets of the Internet Millionaires.

This is the technological breakthrough that has transformed lives and will continue to transform lives. It is not a fad – it is a trend - a growing trend.

It is going to grow by leaps and bounds like a snowball rolling down a mountain, and it will increase in size and mass as it gains speed. Here’s your chance to go along for the ride – and potentially make a fortune on your way – with MASTERS Of Internet Millions!

There’s nothing complicated about these concepts. Any 12-year-old child can grasp them easily. But don’t let their simplicity fool you. These easy secrets are making people tens of thousands of dollars every month. And you could be next! So what are you waiting for? Get started RIGHT NOW!

Many businesspeople involved in direct-response and/or mail- order marketing simply do not understand how to generate customers. They expect customers to start “showing up on their doorstep,” so to speak, simply because their business exists.

However, customers will not simply appear. Every customer must be found through the right media or targeted mailing list. Target marketing is the key. You have to hunt for customers. You have to attract them to you with your advertising.

You have to have offers out there all the time that are attracting the people you most want to attract. You should always be in the marketplace with promotions that bring customers in and build your mailing list. Also, you’re always looking for more products to sell them. This is the secret you can use to easily find as many customers as you want - more than you can handle!

Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of. We think that after listening to all these tapes, you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

One quick point that I wanted to make: I’ve been asked this question quite a few times from people that I’ve talked to on the phone when it comes to creating these instant products or very fast products is...

“Okay, I can create an audio cassette, manual, directory, or whatever within a day. Okay, now I’ve got a $20 product when I know that a lot of my back-end sales need to be $195, $295, or more. How in the heck am I going to do that?”

Focus on a product a day. Let’s say you’re lazy. You want to create a brand new product every two days. (Remember, not months or years.)

You need a week to three weeks to polish it up and get everything ready, and you could have a course that you might sell for $195, $295, $495, or more using a number of these ideas. For example, taking public domain information, recording reports onto audio cassettes, taking a lot of these ideas and creating a grouping of products and selling it for a very high price.

I don’t want you to think that you’re set in creating one product and now it’s a $20, $40, $50, or $100 product. By taking a lot of these ideas and creating a course or a package all on one topic, you’ve got a product that you can sell for a couple hundred dollars, or in some cases, a couple thousand dollars. And it still takes you a very short amount of time, whereas if you did some conventional creative writing, that same type of a course might take you two years or longer.

For years, we’ve all searched for some kind of a miracle.

It’s a miracle if you can just sit at home, even in a wheel chair, tap-tap-tap on a computer, and have money come to your house. We’ve been looking and looking for that.

Well, we think this is the miracle that could save a lot of individuals! It’s instant. They just go on the Internet, put something that they have in their attic on eBay - or whatever auction - and by the next day two million people in 90 countries around the world are looking at it. It’s how to turn your “junk” into someone else’s treasure - and make thousands of dollars doing it! It’s cash from your attic!

Like the quote from the Wall Street Journal, “With two million people looking at it, there’s always someone who says, ‘That’s exactly what I want.’” Then they make friends, they’re doing what they love, and they’re making money. It’s just a miracle!

There are five objectives every advertiser must be concerned with when designing an ad. Remember, this all hinges on the fact that you have to have something that people really want. That’s where the magic is. It’s in hooking the right offer designed for the right people through the right media.

When you can get this combination working for you, it’s like the combination to a safe. When you get the combination to a safe right, the safe opens for you, and you get the money inside!

Do these 5 things:

1. Get the reader’s attention.

2. Show the reader an advantage in the form of benefits.

3. Prove your claims.

4. Persuade a reader to take advantage of the offer.

5. Get the reader to act.

There is one simple way that you can take any advertisement that isn’t making money and potentially turn it around quickly so it will become a cash-machine! The answer is to change the headline! You can test several different headlines to find the ones that will work the best for your ad. Changing the headline is one of the fastest ways to turn a money-losing ad into a cash-generating machine!

There are thousands of ads out there that are considered dead and buried because they did not pull a response like their creators hoped they would. These people could make simple changes to the headline and immediately turn those ads around.

You have heard us preach about how testing can make you rich. Well, headlines are no different. All you have to do is test dozens of different headlines and then stick with the ones that create the most profits! It really can be easy!

Take a moment right now to write at least 10 different headlines for your product. Then, after you are done, throw out the five that you don’t like. Then, test the five that are your favorites. Who knows, you may just write a “killer” headline today that will make you a million dollars or more!

What I would like to cover in this article is all of the people who do come up to us and say, “How in the world do you produce so many of these products?” I would like to specifically talk about some of the best informational products that we sell. Now, when I say best, I’m talking about the fastest.

I’ve got a list of five of the best and fastest products that we’ve produced here. Although the title of this program is “The Shortcut System For Creating A High Profit Book or Manual” you need to realize that there are all kinds of different informational products that you can sell. You can sell these products from anywhere from 10 to 30 times, or more, than your actual cost to produce. Then, the fact that the customers get excellent value is the third and most important thing because we’re talking about giving customers so much value they’ll want to come back.

On our list of five, the first thing is books and manuals. Russ taught us how to use ghostwriters, and we’ve had ghostwriters that have done dozens of different books for us. So, for these ghostwriters, all we do is give them the research materials or they go out and get their own research materials. They do all the work. We put our name on it. We sell it. We keep all the profits. You can do this, too.

Also, here’s something else. You can use the same chapters in some of your manuals and find new ways to use those same chapters in other manuals. It’s something for you to think about. Rewriting. You can rewrite the material a little bit, or if you have certain chapters that would apply for other publications, you can build a manual or book very easily by simply using past things that you’ve done in other manuals, as long as the customer gets good value. Remember, that’s the secret.

The only difference between a manual and a book is just the binding. So, if you put it in a three-ring binder, you’d call it a manual. If you have it perfect bound, you’d call it a book. So, don’t get hung up on the terms here.

The second product is home study courses. This is where you just package up a ton of stuff. You have videos. You have audio cassettes, maybe some reports, back issues of newsletters, tip sheets.

What you are really shooting for here is when the customer gets it, they open it up and it’s like Christmas time. There’s just a whole bunch of stuff that just jumps out at them.

The benefit of selling home study courses is you can turn $50 worth of hard cost, I’m talking now the printing and duplication costs, easily into $500 or $800 by selling it as a home study course. This just contains a lot of your different informational products that are just grouped together with some subject as the main theme. It’s got to be a hot subject. Now, you’re instantly getting ten to twenty times your cost just by packaging it all up like this.

The third thing is recorded seminars. So, you have a seminar for your customers, your prospects, or your clients, and then you simply sell the audio tapes, the video tapes, or the printed transcripts of that seminar in pieces or as a whole. This is something that has a tremendous value.

Some of our seminars have sold for $5,000. So, when we package those seminars up and sell the transcripts, it does have a high perceived value. That’s a great way that we can sell something for ten to thirty times what it cost us.

Number four is newsletters. We like newsletters because of the commitment that it takes to do a newsletter every month. It does force you to do something and continue to produce something.

Now, here’s the beautiful part. Oh, you’re getting paid to do that by the way because you have your subscribers to that newsletter. Then, you can sell back issues of those newsletters, all packaged up. You know, there are all kinds of things you can do with those newsletters once they’re written. You make money two ways. That’s a very popular product for us.

Number five is multi-author products. Russ is the one who first taught us how to do this. One of our first products that we did with Russ was just a simple round table discussion, that’s all it was. We just sat around the table and we had microphones.

Basically what we did was interview Russ. We have put together so many products with other people, where the work that we’ve had to do is minimal. That’s what we do every week now. Every week we get together with a panel group that all have customers and client who want the same type of materials and the same type of information, and we spend a couple hours a week recording two 45 minute cassette tapes.

Every week! It adds up over a period of time. In four sessions, you are able to produce a 150-170 page manual. Plus, you have eight 45 minute cassette tapes. There’s a product that can and does easily sell for $150 to $195.

So, these are just five of the fastest and best shortcut ones we’ve done.;

A goal isn’t wishful thinking. It’s a clear, concrete direction that you want to go in. It’s a firmly established path. A goal is your roadmap to success and can make you super rich!

If you want success in any worthwhile endeavor, you must set big goals!

It is not important who you are or where you have been; it is where you are headed now that will make you or break you. You are headed nowhere without goals. As one modern philosopher observed, “Without goals, you could reach your destination, but you would never know it.”

What really matters is what you do NOW. This is why your past has nothing to do with the amount of money you can make! Where are you going to go? What direction are you going? You can get there - but first you have to know where you’re going.

The great thing about setting goals is the forward progress you experience as you move toward your objectives. Just as a vacation provides pleasure en route to a destination, so it is with goal setting. You can experience joy and personal satisfaction by being on the path. In fact, getting there can be just as rewarding as arriving. Anticipation is exciting! This is how to get the very most satisfaction out of your success!

The destination is not as important as the kind of person you become as you move towards the area you want to go in. They say that success is a journey, not a destination. We firmly believe that.

Pick a direction that excites you. Learn to love what you’re doing. The money becomes a great way to keep score.

Do it for yourself. See how far you can go! Make it a game!

Magazines tend to be more difficult to make per-inquiry deals with, but they do have what is known as “remnant space.” Magazines are printed on large sheets of paper that may represent sixteen pages. Let’s say they only have fifteen pages filled with material and copy, and the sixteenth page is still unfinished.

The magazine publishers have to fill those blank spaces, and that’s where you can come in and try to get yourself a deal. You can split the profits on an ad and both win! This is how to make thousands of dollars helping the magazines and newspapers solve one of their biggest problems!

You’re getting the free publicity, you’re getting the profits . . . and if you’ve matched yourself up with a publication that represents the same market your product was designed to serve, you can potentially make thousands of dollars . . . or more!

I am going to talk about how to get other people to use e-mail to build your web site traffic and sales for you, without you having to lift a finger. You’ll never even have to send out a single e-mail yourself to do this. It is the power of referrals.

What is the most powerful, persuasive, and profitable sales technique that exists? The answer is a referral where someone recommends you to a prospect. That’s really the backbone of face-to-face selling. It has been taken to a fine art in the financial industry, the insurance industry, and in auto sales. Their whole routines that are taught to sales people and how, at the close of every transaction, they get two or three more referrals - people that they call on. That’s what makes you the most money in sales is a sure-fire referral. It leverages the credibility of the person they already know and are acquainted with to you.

They may not know you. They may not know much about your product, but if a friend of theirs says, “You really should talk to this man about this product or this service,” then you have the potential customer’s real attention from the very beginning. He is willing to talk to you and he is going to listen to you a little more attentively because someone that he trusts has made the recommendation. That’s important in all sorts of business environments, including even the movies.

That’s why the movie industry has sneak previews. You never hear about where they are really looking for opinions. The sneak previews that they hold in theaters are basically of movies that they want the public to see, and that they know the talk about is going to be good.

You’ll tell a friend, “I really saw this great movie,” and then you’re more interested in knowing more about it and more likely to go see it.

The same principle works on the net for making sales. Now, you don’t see it used often, but a referral on the net is a very, very powerful way to build traffic and to make sales.

How do you do it? It is actually really very easy. There is software available called CGI programs. These are tiny little programs that you can place in the CGI bin on your web site, and they’re easy to configure and install. They generally take from 15 minutes to half an hour to install and you can easily get your service provider to do that for you. It is very affordable. These CGI programs enable you to put a referral system in place on your site. It is very easy to do.

It generally looks like either a button or a form on your site that people fill in to recommend your site. Personally, I prefer the button. I have a button that I use on some of my sites that says, “Recommend this site.” Or, “Recommend this product to a friend.” You click on the button. It opens a form and there they get to fill in their name, their e-mail address, the name of their friend, and the e-mail address of their friend that they would like to recommend this site to.

I like to use the button that opens up another page with this information on it because you can put some additional information on there like you can assure them that the name that they give you is going to be sold or rented, and that they’re not going to receive a lot of spam mail from you.

People may be reluctant to give the name of a friend if they think it gets them on a mailing list. They would like to recommend the site for a friend to see. I put a paragraph on there that just acknowledges that fear and assures them that the name that they are referring the site to will not be abused.

They fill that information in, they click on the send button, and then the deal can be over depending on the programs you use. A number of the programs open a second window that says, “Hey, thanks a lot. Bet you have three more friends you would like to recommend.” And it generally gets a chuckle, but it also will get you some additional names. If you want to carry it further on that extra page that opens, you can offer them a free report, a free bonus, or a discount if they give you three additional names. And if they do, then you just send them the address of another location of your web site where you have a free report they can download.

The only way you’re ever going to make any money from your Website is to get people to visit it and get people to keep coming back to it.

So, one of the things that we have found, and that we recommend doing, is setting up some kind of an Electronic Newsletter and then giving away free subscriptions. It’s the simple and quick way to build your e-mail response list now! Make money from it every single day!

It makes certain you build a mailing list (and e-mailing list) of customers and then you get your name out in front of the customer, you send them even just one or two pages weekly of the latest tips or tricks that you’ve learned, or some site that you’ve seen that has some good valuable information on it. You stay in touch with your customers that way.

You have this link that allows people to subscribe to your free electronic newsletter, you collect their name and address, and keep getting your name out in front of them via this Electronic Newsletter.

Plus . . . this allows you to sell advertising within your electronic newsletter and make even more money that way!

We have a friend who’s into handcrafts, and likes to make things out of beads - an unusual handcraft these days, and isn’t really widespread. She makes beaded jewelry, beaded handbags, totebags, and little medicine bags.

She used to attend craft shows with what she made, but she lived in Topeka, Kansas, and there people really weren’t that interested in beadwork - they simply had no appreciation for it. She did sell some of what she made, but she found that she couldn’t bring in nearly what they were really worth.

She started advertising her wares on a little website and testing that idea. She not only found several people elsewhere in the country who couldn’t even find this sort of handwork where they live, she also brought in quite a bit of money - which they paid for those items!

She even found some retailers in different parts of the country who started buying several items at a time from her and paying her more than what she could have sold them for at the local handcraft shows - they were paying wholesale, marking them up, and finding buyers for them!

Again, handcrafts or one-of-a-kind items are just ideal for auctions. No matter how unusual it is - in fact, the more unusual the better! You will find buyers looking for just that type of unusual item on these Internet Auctions. This is how unique handcrafts can bring you cash from all around the globe! Just because something exists in mass quantities here doesn’t mean it does elsewhere in the world - and where it’s rare, it’ll tend to be very valuable and wanted!

We would recommend going to the handcraft shows. Almost every town of any decent size has handcraft malls where you have several home workers who either do this as a hobby or as a full-time job. They have a small booth or section and there might be dozens of them. What you want to do is look for the unusual ones, the ones that come closest to original artwork, or even original artists who have a booth or photographers that do unusual work.

You can make an arrangement to make their items available for auction to the world. They don’t have to worry about it. They can keep maintaining their store or going to the shows and selling what they want, but you take selected items, sell them at an auction like e-Bay or any other Auction Sites, and take a commission!

Soon you start becoming the “Handcraft guy” or the “Weaved Basket man” or whatever specialty you really start to focus in on. Literally, we have seen a few people starting to build reputations on these auction sites as artists that are sought after who would never have been able to do that locally - and that is a way to build a valuable business. Provide a service for people in your area and bring some items of real unusual quality to the auctions!

We firmly believe that advertising copy should be written before the product. Research what kind of informational products are selling the best right now. Find out how you can come up with a better one. Also, you should conduct research into why the customers buy the information that you want to sell. If you do that, you can sell your book before you even write it!

You should always remember to put a large amount of emphasis on how you are going to sell the informational product before you write it. Then your plan is well-thought out. Too many times, people spend a long time creating their product just to market it and discover that it does not sell very well.

But, if you have done your research beforehand, and you’ve learned all of the “hot buttons” - the factors that will make prospects want to buy what you have to offer - you have maximized your profit potential and made sure that your informational product will make the most money possible! This is how you can do a little homework that can pay you very large amounts of money!

You could make a lot of money with joint venture opportunities on the Internet.

We know of companies in California, Minnesota, and Florida that have made fortunes doing nothing but joint ventures. They do very little marketing other than to get other people to do the marketing for them.

Here’s how it works. You’ve got a product to sell. It could be books, manuals, CDs, videos, music, software, novelties, or toys. It doesn’t matter, the point is, you’ve got something to sell.

Next, you use the Internet yellow pages, the search engines, and other means to locate as many sites as you can that sell similar items to what you’re selling - not the same items, but related items. Then you offer your product to them, making it very desirable for them to sell your product on their site.

Let’s say it’s an information product you want to sell for fifty bucks, or maybe $49.95. Hopefully, it only cost you a few dollars to produce this product. Your next step is to offer it to all these other sites. There might be hundreds and hundreds of them. Give them the opportunity to sell your product. You make it very enticing. You give them a big discount, at least 50%, maybe even 60% or 70%. You want to get them excited about selling your product because they know, and you know, it will relate to their customers that come to their site.

Get two or three hundred sites to sell your fifty dollar product and you get $20 for every sale. You can sweeten the deal by saying they don’t even have to stock this because we will stock and ship the product. You could make thousands and thousands of dollars of extra revenue every month off your 200 sites. This would not be difficult to get if you made $20 per sale and the site made $30 per sale. All they would have to sell is one item per week. And there are so many sites out there on the net, you could potentially find hundreds, or even thousands of sites all perfect to contact about selling your product!

Some of these people are going to come back to you and say, “You want us to sell your product, we have a very good product and, if you have a site of your own, we’d like you to sell it on your site.” Well, that’s okay, too. Then you make money both ways. You can sell something you know your customers want and make a nice commission for every sale. The main thrust of this idea is to get hundreds of sites if possible (as many as you can) to sell your product. Give them a big mark-up. It costs you nothing to do this, except for some telephone calls or some e-mail. It’s a win-win proposition - it’s how you can get other Internet users to help make you RICH!

Here’s a pretty simple idea that a lot of marketers we’ve seen have totally overlooked - namely, participating in discussion forums and discussion groups on the Internet.

Some people are familiar with the old computer bulletin boards and the computer bulletin board systems that used to be around several years ago. A lot of the discussion forums on the Internet are basically glorified bulletin board systems for people to share information and knowledge that they have and ask questions of other people. People that may be experts answer the questions. They just get together and communicate about various topics.

While you cannot blatantly advertise on these discussion forums, you can use them to your advantage to get free advertising - We’ve done it - it’s how you could bring in truckloads of cash with Internet discussion boards! Here’s how we did it - and how you could do it, too!

First of all, there are many discussion forums out there. If you’ve been on the Internet and looked around, you’ll see that there are discussion forums on just about any topic you could imagine. The market that we service is the business opportunity market.

There are a lot of marketing forums. There are also forums for gardening, cooking, etc. There are lots of different forums. Their only purpose is to serve as a board where people can post their questions or comments and have other people respond to them. You’ll find that some of these discussion forums have hundreds and hundreds of people, maybe thousands of people, who visit them and participate in them.

Just by being involved in these discussion forums, without advertising, you can let people know you have a web site that is along the same topic that the discussion forum caters to. When you’re submitting your response, your question, or your statement on the forum, most of them have a place at the bottom of the post where it says enter your web site address. You can enter your web site address. There’s another line that says enter a brief description of your web site. You can list a brief description. Some of them even have a place where you can actually post a graphic. Not only would you have your address with a brief description, but it would also list a small graphic, maybe a banner ad or something that gave a little more information about your site.

Remember, you don’t want to blatantly advertise on these discussion forums. Every time you participate, every time you ask a question, and every time you answer a question, you can put that link to your web site on there and say “By the way, I have a web site that you might be interested in. Click here to go right there.” People can click on it and go right to your web site.

There are three kinds of people that visit discussion forums. The first kind is the people who ask the questions or make the statements on the discussion forum. The second kind is the people who answer the questions. If you visit discussion forums, you’ll notice that sometimes there are a lot more people answering questions than asking. The third kind is the people who visit the board, read the questions, read the answers, but don’t actually participate. Those are the people that you never really see or hear from. You know there are a lot more of those people on the discussion forum than those that are participating. While you may only see fifty or sixty people who have their name there by a response or a question, there may be hundreds of people that have visited and seen your responses and your advertisement leading back to your web site.

That’s just a simple idea. You can’t really blatantly advertise, but you can get the free advertising by participating on the board as much as you can, responding to people’s questions, and using that free link that they let you put at the bottom to draw people back to your web site. Some forums attract hundreds, or even thousands of people that could be good potential customers every day . . . so why not get involved and let them know you’re out there?

We have a friend who has a newsletter. When he first started his newsletter, he began visiting the discussion boards. He basically answered people’s questions . . . and at the bottom of every message he posted was a little link.

When people would click on that link, an audio responder would send them a copy of his newsletter by e-mail. The responder did all the work, sent our friend the orders, and would keep half the money.

So, just by answering a few questions, our friend had hundreds of people subscribe! It cost the people $97 a year to subscribe, and our friend split the money with the audio responder. He’s told us that he felt like he was doing a good thing by helping folks out on these boards . . . and then getting also handsomely rewarded!

Best of all, there was absolutely no cost at all, just some time involved!

There is a tremendous issue of trust when it comes to Internet sales and marketing. There are issues of trust on both ends - how does the seller know that whoever won the auction will pay them? How does the buyer know that the product even exists, and that the person who put the item up for auction didn’t just put up an attractive offer to get a check coming his or her way?

This may seem daunting to think about at first, but the Internet auctions have developed a process of qualify both those who buy and those who sell over their facilities!

Let’s say that you’re online and thinking about getting engaged in an Internet auction. You see something you want to bid on. How do you know that the seller’s going to come through for you should you win the bidding?

Most of the Internet auction houses engage in follow-up on buying and selling over their services. They have developed a rather ingenious way of doing so.

Let’s say that the thing you’re thinking of bidding on is being up for auction by a man named George Smith. Next to his name, which is listed with the item, you can see how many comments they have gotten back from other people who use that online Auction house.

Now, let’s say that Mr. Smith has 20 comments he has gotten back from previous purchasers. You can click on a button and get a listing of buyer comments! If you click on it and you see 20 things that say, “This guy sent me the item I won bidding on time and in the exact condition that he said it was in. I’m just pleased as punch about it!”

Now you’ll feel pretty confident about buying from him. If you see 19 of these messages and one that says that it was a little bit slow, you can still feel pretty confident. This is how to build your Internet auction integrity so people interested in buying your products can’t help but do so! After all, if you’ve got a lot of positive feedback up for prospective buyers to check out, they’re going to see that you’re very trustworthy and honorable in your sales, and they’re going to know you’re a safe person to buy from!

With our experiences on e-Bay, we’ve seen that most buyers are most concerned about negatives. If you’re selling on there, you don’t need to worry too much about having NO track record - they will most typically assume that you’re trustworthy until you prove otherwise. It’s better to have no track record than to have negative track records.

Having a company that sells products and services which are designed to help people get something valuable they really want is the secret to long-term success. Think about this. Think about all the ways you can serve people and help them get what they want.

Remember this: Every product or service solves some kind of problem. You should pick the items that solve the biggest problems. These are the items that can make you the most money.

Then develop as many ways as you can to help the people who buy these items to solve their problems. MAKE THIS YOUR MAIN FOCUS. This is the simplest, easiest way we know of to get rich by helping people.

Psychology tells us that one of the strongest human incentives is curiosity. Advertisers employ it whenever they can.

Psychology tells us that if you make a person curious enough about a product, you can secretly influence them to buy from you! You can use their curiosity to get their attention with your headline.

Then, you can build desire with your ad copy. Finally, you end up with a call to action. Tell your prospect how to contact you immediately.

The ultimate product to sell is not a product at all! It’s a service. And it’s a service that’s needed by every single business, every single entrepreneur, anyone anywhere all over the world that has something to sell. The #1 thing that they need is advertising!

Unless they get their message out there to the people they’re trying to reach, they don’t have a business. They are dependant upon finding the right places where they can advertise. We love the idea of monthly residual profits.

Once you get one customer - that customer can pay you month after month, year after year. And a multiple of those customers can make you rich every single month without doing hardly anything at all.

It’s the lazy way to Internet riches! It’s how to make money with NO product, NO shipping costs, and NO inventory!

And, if you’re constantly getting more and more people into your Site, there’s a good chance that you’ll be able to legitimately ask for more money every month as you get into this a year, two years, three years where your customer base is increasing. You have a legitimate right to ask them for more money each month. So you could literally be compounding your income every month, every year.

Individual grant awards are $10,000 to $2,000,000. The program goal is to stimulate business growth, increase profits, and to ensure the success of each client.

For more information, write to Minority Business Development Agency, Department of Commerce, Washington, D.C. 20230, or contact a regional minority business development agency near you by referring to your telephone directory under “Government Agencies.”

Remember, there is a lot of money out there just waiting to be claimed. Smart people are taking advantage of it. This is just one of the ways you can get that money. If you are a minority, the government is more than willing to help you get started with your own business.

Here are 10 secrets of the highest paid copywriters in the world. Practice these things. They are the secrets that, when you learn them and put them into action, can help you develop the high-impact advertisements you want and need.

1. Professional ad copy-writers DO experiment with formats to maximize the amount of copy they can fit in.

2. They DO try to achieve maximum clarity and impact of key points, even if it is at the expense of eliminating lower-priority points.

3. Seasoned writers DO make every effort to bullet low-priority points, one after another, into an ad, and get them to fit into any length with clarity.

4. Professional writers DO immediately reduce, or even eliminate, graphics to incorporate more copy. They know that graphics should seldom be used in a small ad.

5. Professional copy-writers DO transfer low-priority copy points, which cannot be introduced into an ad, to a sales letter, brochure, or another follow-up insert.

6. Professional ad writers DO know that it is more important to cover key points clearly, completely, and persuasively, than it is to include the low-priority points.

7. Because the first draft will be edited and rewritten to length anyway, DON’T try to write your ad to the exact length you want it on the first draft.

8. DON’T try to fit in more copy, and then end up compromising your ad’s readability.

9. DON’T reduce your type size beyond what is tolerable and reasonable. Clarity and readability are more important than trying to squeeze in low-priority points. Remember, not everyone is able to, or has the tolerance level, to read small type.

10. Professional writers DO know that providing prospects with proof of claims is more important than trying to include all of the low-priority points.

Simply find the people who are making millions of dollars, study their ads, study their promotions, and use the information you learn to better your own ad copy. Pattern your own future after the people who are already making millions!

Get on their mailing lists. Become a customer. Get the mailings that the company sends out. Eventually you get a real handle on what that company is doing.

You can’t always tell what a company is doing right by studying the front-end ads they run. You have to get in deep with them. Back-end sales keep a company growing and making more and more money. How are their back-end ads working? How do they keep people coming back to buy more?

You should model your own business after these companies because the things they are doing to make millions can make millions for you too. Ideas are interchangeable in business; it’s just a matter of being creative enough to find a way to use them.

You need these 3 elements:

1. Forward motion

2. A defined goal

3. The right application

Now add a fourth element, persistence, and you’ve got a winning combination that can make you millions and millions of dollars! If you will just do these things you can raise yourself up from a failure to a huge success!

Persistence is the embodiment of desire, self-reliance, organized planning, courage, will power, cooperation, dedication, and habit. You can teach yourself to be persistent.

Maybe you have been a quitter in the past. You may have left a trail of half-finished projects behind you. Do not worry about it now. Many of us have been “in the same boat.” Remember, it is what you do about it now that counts. So, what are YOU going to do?

If you refuse to be beat and continue to keep moving forward in the right direction with the right application, nothing is going to beat you. You will be successful. This is how to attract good luck to you like steel is attracted to a magnet!

Luck is when opportunity meets preparation. You prepare yourself by doing the three things mentioned above. Refuse to quit! Keep going!

Many time, new marketers think, “Okay I need to look like a big corporation because people trust corporations.”

Is that true? NO!

You want to have that personal relationship because people will send their money a lot more freely if they feel they know you and they have that bond. They want to do business with someone else and they like having that connection - if they feel they can contact you and you’ll answer questions - that you empathize with them. They want to work with another living, breathing human being - not a cold corporation.

And that has been the key to our success. We don’t hide behind our business. I put my face right up there and my reputation out there. People trust that! It gives me more credibility! It certainly brings in the sales, and you have the power to do that even more so on websites than you do in print advertising. BUILD TRUST! This is how to instantly become recognized as completely trustworthy on the Internet!

Successful businesspeople are constantly looking for new ideas to test. They conceptually understand that people buy for a reason, and they search out those reasons and how to fulfill them. They are looking at other successful companies’ techniques in order to find out what they are using successfully. Then they find a way to incorporate the successful techniques into their own campaigns.

Always look for ideas that other people have used. An unsuccessful businessperson or newcomer might say, “That won't work for my business.” The people who are extremely successful in marketing understand that, when it comes to marketing, all ideas are interchangeable. What works for one company may work for another.

You should look for ways other companies are serving their customers better and are giving their customers more of what they want. Then, you should look for ways to incorporate these ideas into your own business even if you are in an exact opposite sort of business. This is how to make money with proven methods that many rich people have used and are using now!

What is the one thing that all millionaires have in common? Multi-millionaires in business realize that ideas rule their world, and they realize that marketing ideas are interchangeable. They have a conceptual view of marketing and ideas, so that they don't lock themselves down into one way of operating.

In sports they teach athletes that there are many, many different strategies and methods to win a game. This same principle applies in all forms of advertising and marketing. There are all sorts of different ways to win the game of business, sales, and profits. Look for all of the different avenues you can use to your advantage. Look for all the ideas that are out there being used.

Using classified ads is how to reach millions of people for dirt-cheap prices! Let’s say you run in a tabloid like, for example, The National Enquirer. This publication has approximately 16 million readers at the present time, and it comes out every week. You can run a nice classified ad in The National Enquirer for under $100. So, for $100, you can potentially reach 16 million readers!

In classified ads, you cannot tell the whole story. You are interested only in getting the reader to write to you about your book. Start your ad with a powerful, attention-grabbing statement (hopefully, your title will work well here), and ask the buyer to write for free details or more information. You will pay by the word, so make them count!

Editors say the #1 reason they don’t give people free publicity is because their news releases are boring. In marketing, boring is the ultimate sin!

Offers that reward people put some excitement on your site. It gives it some pizzazz. Also, when you do something news worthy, it makes people talk, and gets a buzz going about your site. These sorts of things get people visiting your website. You need some excitement, you need some prizes, and something to get people talking about it. It’s how to get millions of people on the Internet to talk about you - and your website!

There are different ways to inject that sort of excitement into a website. A friend of ours gives a prize for the five hundredth post or the thousandth post on his discussion board. The days leading up to it he’s putting messages on his site making statements like, “Will you be the next person who wins this prize?” and it gets the readers excited. They post more, they come back more often, and it’s a simple prize - usually just a video of a seminar or something like that. But everybody wants to win . . . because it’s fun!

Another thing Internet marketers engage in is referral or an associate programs.

Amazon.com is the most obvious example. For example - if you have a site about voting and you wanted to sell some voting books, you place a link that says, “To read more books on this subject or to order books.” Or if you have a money making site - say, for example, there’s a book on How To Strike It Rich On eBay - you say, “Gosh, would you like to make money on the Internet? Click here.” The click on the link takes them to amazon.com to the page for that book or another book called Striking It Rich.com, any book you want.

When the person buys the product, the computer knows that it came from your site. Therefore, Amazon.com will send you money. You get a percentage - anywhere from 5% for a general referral to 15% for a specific book referred to. That’s a way you can add excitement to your site and get people coming to it. Just because you recommended these books and you’ve made it easy for them to get them, you could attract a lot more people.

All-Advantage.com came up with a wild idea to pay subscribers as much as $20 a month to surf the web. What they do is they put a view bar, which you agree to, on your screen with a roster rotating advertisements.

On the Internet, it seems as if any screen you go to has an advertisement on it anyway. You can’t go anywhere without seeing banner ads. All-Advantage could have come up with the new business model for the Internet. That’s why everyone is so excited about it. In fact, these people signed up two hundred and fifty thousand members in less than ten days.

That’s a quarter of a million people. Twenty five thousand a day. In the first two months they signed up one million two hundred and fifty thousand people. It’s the fastest growing Internet site in the history of the Internet . . . and it’s exciting!

They reward people and they have something exciting going on . . . it’s not boring. So of course, they’re in the news. They were in Interactive Week online, they were in ZD T.V., Excite News, Yahoo, Financial Times, The Wall Street Journal, Dow Jones, U.S.A. Today, the Fox Network News, News.com, The Washington Post . . . we could go on. They get tons of free advertising because they did something interesting, not boring!

Advertisers pay to be on these banners and then All Advantage.com passes on some of that advertising money to you. It would be like getting paid every time you watch T.V. - you turn on your favorite sports show or sitcom and every commercial that is shown on your screen is recorded and they say, “Well gee, John Doe sat there and watched the whole basketball or football game and he saw these commercials for Budweiser.” So we’ll send him a check for watching those commercials! It’s a fantastic concept in the way it benefits you. As you study all about All Advantage.com, get ideas for things you can do on your site - be exciting!

The “Hottest” type of merchandise you can sell is “Information.” Informational products are the “hottest” type of merchandise that will sell like crazy!

The “How To” guides and manuals written generally by people with expertise in a particular field are the best sellers. These books tell the reader “How To” succeed in the topic of their choice. This is how to use two words – “How To” - that are guaranteed to double your money!

Why are “How To” products the hottest products you can sell? First of all, the profit margin is incredibly high. Informational products have high-perceived value because of the information presented in the product. Many informational products, such as books, manuals, and reports, are very cheap to have produced.

For an example, let’s take a look at books. You can have them printed usually for, in most cases, under a dollar each! But, one thing that you have to remember is the fact that it isn’t the physical materials that make books and other informational products so profitable. It is the information in the book that makes it so profitable!

It is that information that the customer is buying, not the paper, cardboard, and ink that make up the book. Therefore, you can give your informational product a high profit margin and charge many times more than the cost you put out to produce the product and potentially bring in gigantic profits!

Also, information is always in demand. People want to know how to do certain things. They want to know more about their topic of interest. They want to know ways to make their tasks and jobs easier. They want to learn ways to make more money or start their own businesses.