1. Understand what your customers’ needs are,

The market you are catering to has specific needs and desires, and the more specific the market, the more specific the needs and desires. You have to be able to hone in on them. What do they want? What do they need? How can you make what they do easier, better, more enjoyable? What can you give them that will solve their problems? and

2. Satisfy those needs in a way that no one else is.

Once you know what your market wants, you have to find a way to give them what they want. And you should try to give them something no one else is giving them. Make it special. Make it unique. Make it the sort of thing that your competition will look at and think, “We haven’t thought of THAT before!”

Remember, if the market can’t get it from anywhere else, you are the only source for it. If it is a good product that does what you say it does and is able to fill your market’s needs or desires, you have a winner on your hands. Satisfy those wants and needs in a way no one else is.

Many times, businesses will limit themselves to running and operating the same way that all of their competitors operate. In a sense, established companies will “fall asleep.” They will end up forcing themselves into a gridlock where they are only worried about the competition between themselves and their competitors.

They have lost the “peripheral vision” that allows them to see multiple routes to success. These companies will stop coming out with new, unique ideas and products, trying instead to play one-upmanship with their competition. They have lost that essential knowledge of their customer base, what it wants, how it changes, and how to give them what they want. They’re not looking for faster, better, or simpler ways to serve their prospects and customers.

Many times someone with a fresh perspective and a real willingness to serve people better will be able to beat the competition. They will focus on the real secret to success, which isn’t competitive gridlock, but good marketing comprised of the two items mentioned above. These are the people who find success. Make sure you are one of those people!

By implementing the simple rules of marketing on the Internet and carrying them out as far as they’ll go, you can develop a business that gives you the competitive edge. Often, that can mean the difference between success and failure.

It helps greatly to have a very focused target market. In our company, for example, we advertise to people who read opportunity websites and magazines. By looking at the other companies’ ads and knowing which ads worked and didn’t work — through seeing which ads disappear quickly and which ads keep running — we get a handle on what’s making money for others and what isn’t.

We will see an ad that runs maybe three or four times and then disappears, and we know that ad didn’t work for the company that placed it.

The truth is, the information about how well the ad did or didn’t do is confidential, but people can find out anything if they know where to look. You don’t have to get in contact with another competing company and ask them how their ad did. All you have to do is see how long it ran. If it didn’t run long, it didn’t make enough money. This is how to get confidential information about which products are selling like dynamite — and which ones didn’t make it!

This is a MAJOR SHORTCUT for coming up with your own super money-making ad that will guarantee your success!

You can go to libraries and look through magazines that you want to advertise in, or search on the Internet for the websites that cater to your market.

Find ads that ran consistently. Find the ads that ran the longest in that period of time, and in a matter of a couple of hours — if even that long — you have found a successful advertisement! This is a MAJOR SHORTCUT for coming up with your own super money-making ads that will guarantee your success!

Is it possible to launch an Internet marketing empire using small ads? The answer is an unequivocal yes! All it takes is three things. Here are the three things it will take for you to make HUGE PROFITS from your small inexpensive ad!

1. The small ad has to be used to offer the right product or service . . .

You have to advertise a product or service that your specific market will want. What do your prospective customers want?

2. . . and the small ad has to be placed in the appropriate media . . .

Today, many websites are created for very specific groups of people. They cater to specific interests. Locate the websites that are geared towards your specific market, and you will be placing the ad in front of the people most likely to become your customers.

Place your ad in a website that is too general and attracts people from a very wide interest range (such as a news website), and your ad won’t nearly have the same power, because there are many people reading the website that don’t care about your product or service.

3. . . . in order to reach the right targeted audience.

One of the biggest mistakes many newcomers in Internet marketing make is not having a crystal clear idea of who their customer is. They’re under the false belief that almost anyone out there could be their customer.

Don’t allow yourself to fall into this train of thought. All successful Internet companies cater to a very specific type of person. Those marketers who have had the most success in the business know exactly who they’re trying to attract. They’re not trying to get everyone’s attention, just the attention of the best possible prospects.

Sometimes prospects have common denominators simply because of what they’ve bought in the past. For example, our products and services are designed and marketed specifically for the opportunity market.

Sex, creed, race, employment, age . . . none of these are really important in the opportunity market. We serve them all. The common denominator is what these people buy and have bought, not any of the things above.

Developing a strong knowledge of your market is a process. The more you do it, the more experience you have. The more you immerse yourself in it and commit yourself to it, the more you’ll learn.

And the more you learn, the better you will be at giving the customers and prospects what they want. And you’ll attract more of these people.

By procrastinators, we mean people that aren’t really your market. These people will read through your ad, but because your ad is very general and vague, they won’t be compelled to buy what you offer.

You should never try to be everything for everybody, or else your offer will not stand a very good chance of attracting the people you want it to attract.

If you are vague when it comes to whom you are trying to attract, you are not compelling a certain group of people to do business with you.

Your ad has to be written towards a certain type of person, namely, the best prospects in your market. You don’t want to try to create something for everybody.

One of the biggest concepts behind direct response Internet marketing is the fact that the marketer should only be looking for a small percentage of people.

By targeting only a very specific kind of person and realizing that you shouldn’t go after everybody, you can zero in on the market’s wants, needs, and desires. Use these to your advantage in your advertising, and reap the benefits.

These are the things that are the most crucial in your Internet advertising. By learning, implementing, and always keeping these twenty-two things as good as possible, many companies have brought in ten times more profits than before. You have the potential to do the same!

1. Capture a reader’s interest.

If you cannot get the interest of the prospect, you will never sell them.

2. Appeal to a prospect’s self-interest.

People only care about themselves, and the more bigger and better benefits your offer can give them that they really want, the better.

3. Write advertisements that motivate people to buy.

Forget about the idea of “creating an awareness of your product,” and focus on selling that product. A person can know your product exists, but that doesn’t put money into your pocket until they buy it.

4. Stir buyer’s emotions.

People buy with their emotions. The ad should cause them to feel an emotion towards your product, and the more the pleasant, happy, excited emotional factor they have towards your product — the more they desire it — the higher the chance that they’ll buy it.

5. Use benefits to attract product desire. Benefits are all that the prospects really care about.

They only want to know what the product or service can do for them that can make their life easier, more enjoyable, and more fulfilling.

6. Make readers “believe” your promises.

If your ad cannot make the reader believe you, the reader is not going to buy from you. Remember, they are buying on the basis of “sight unseen” - they send their money without ever seeing, touching, or trying out the product. Therefore, it’s very crucial to make them believe that you’re not going to rip them off.

7. Write advertising that relates to the average person in your market.

Use the language and terminology that the people in your market use. Know your market. Know what the market likes and doesn’t like. Learn what the problems are that people in your market have. The more you’re able to relate to them, the more you seem to honestly have something for them!

8. Convince the hardened skeptic.

Consider all prospects to be hardened skeptics. If you do so, you will be able to create much better advertising. Write to that skepticism. Do everything you can to assure that prospect of the worth of your offer.

9. Make your offer so attractive that a prospect will say, “Yes, that’s for me!”

Make those prospects want what you have to offer. Get them excited! Show them dramatically what it can do for them!

10. Write copy that agrees with existing attitudes.

Your understanding of the market — not just as the source of your profits, but as a group of people with lives, problems, and ideals of their own — can be used to your advantage. Learn as much about them as you can, and show them that you know what they’re going through. Let them know they can trust you!

11. Write copy that overcomes buyer objections.

Write down a list of all the objections to purchasing your product you can come up with, and then tackle each one. By doing so, you can come up with ways to lessen or destroy those objections. If you can do that, you’re able to develop powerful copy and advertising.

12. Use words and phrases that move people to act.

Writing has its tools, just like any other profession. In writing, those tools are words and phrases. So use the best tools possible! Use words and phrases that will gain the attention, the interest, and the desire of your prospects. Then, give them a very simple, highly motivational call to action!

13. Write copy that reflects how average people talk.

Here is some advice that we go by that has been one factor in our success: If your copy is too complicated for a seventh grader to understand, you need to simplify it. Language can be a barrier as well as a tool. Don’t make it difficult for those prospects to read your advertising. People read advertising in a very passive way, and if your ad requires work, it will most likely end up in the trash.

14. Stay in touch with what people want.

People only buy what they really want.

15. Do not test the obvious.

Anyone can come up with ideas to test, and testing really is one of the secrets to getting rich. However, you must test things that are smart and are actually questionable. Common sense is just as important as scientific actuality. Get too heavy on testing common sense things, and you’re wasting your money.

16. Appeal to emotions and instincts.

People buy with their emotions, and you have to play up to their feelings. Put them in the picture, with themselves enjoying the benefits of your product.

17. Develop facts and present proof.

This is key to believability. Give your prospects facts and proof that what you say about your product can happen for them. Use everything at your disposal, from simple facts and figures to testimonials from satisfied customers. The more you can give them, the more you can tear down the wall of skepticism.

18. Make a prospect justify a purchase.

Make the prospect feel like they are getting a lot for their money.

19. Find a common meeting ground with prospects from the start.

Let those prospects know you can relate to them, and let them know why you can relate to them. This is the benefit of writing to a specific person and a specific market. Let them know that you really know their problems and their wants, and that you have the solution for them.

20. Substantiate incredible product claims.

You have to provide evidence that your claims are true. If your claims are too wild, you have to tone them down. Outrageous product claims can definitely be detrimental.

21. Have back-end offers.

All profits in this business are made through back-end sales, not front end sales. The related products and services you sell on the back-end to customers who have bought from you before will make you the most money. The front end should merely be used to gain initial sales and add more people to the back-end. Once they’ve bought from you, they have showed their trust, and you can go back to them with more offers.

22. Continually develop new offers and advertising ideas.

You will never maintain success and growth with only one product. You have to keep coming out with new products to maintain your profits and keep them growing.

Run lead generating ads. This is advertising that introduces new customers to your product, service, or company. It is designed to give you the names and addresses of the people who want what you’re selling.

This is the safest and most profitable way to make money for three reasons:

(1) You can run smaller ads, which cost less money.

(2) You can pre-qualify prospects with your ads.

You can develop a simple system that will bring you hundreds or even thousands of the people who are most likely to end up becoming your best customers.

(3) You can make it easy for people to do business with you the first time by asking for little or no money.

These ads can attract the people who are most likely to become your best customers. It’s so simple: FIRST, you attract them to your company. SECOND, you show them they can trust you. Then you show them how your product or service can give them something they want.

THIRD, you re-sell them for the BIGGEST PROFITS POSSIBLE. This is the simple three-stepsystem we’ve used to make millions of dollars. It can work for you, too.

There are three ways you can use ideas from other Internet and website ads that can make you thousands of dollars!

1. Develop ideas in a new and original form.

2. Improve and expand on the idea.

3. Copy the idea “as is.”

Item 3 is not a good idea, at least not to the point of copying someone else’s advertisement word for word.

The companies that are making the most money consistently, though, are not copying. Maybe they’re copying existing ideas, but they are finding ways to use these ideas to make them unique.

Out of these three, item 2 is the method that we recommend more than anything.

These ideas don’t have to be limited to a certain product or service. They can be utilized for any kind of advertising. Stop seeing ads as ads. Stop seeing sales letters as sales letters. See them as ideas!

Some of the people who design ads might have put a great amount of time and effort into them. All you have to do is study their copy and glean the best ideas.

Take, for example, a person who has been writing ads for twenty years. That person has thousands of hours of experience, and when they develop an ad campaign it’s based on a lot of experience.

Then, you can study their copy and use the best of the best of their ideas in a short amount of time. You are able to capitalize on their experience, knowledge, ideas, and method of communication.

Here are five ways to stop living from paycheck to paycheck! These will help you transform your ideas into huge amounts of money:

1. Problem Focusing — Optimists are planners. They examine the situation, and then, as much as they can do something about it, try to resolve it. Optimists take action sooner. They act quickly to prevent small work assignments from mushrooming into big overwhelming jobs. They break big problems down into smaller, more manageable problems. Optimists tend to formulate subgoals or intermediate steps that will help them eventually reach their ultimate goal. You can apply this step-by-step approach to any overwhelming commitment or obligation. If you plan to write a book, for example, the enormity of the project could be daunting, unless you say something like, “I can write five pages a day, so I can write a chapter a week,” etc.

2. Perseverance — Stimulated by positive emotions and past successes, optimists keep going when others might quit. Problems often have unexpected repercussions, beyond the effects on morale or finances. Optimists have a certain amount of tunnel vision that keeps them focused on their goal.

3. Positive Solutions — People who think positively tend to emerge from difficult situations thinking: I have developed a greater trust in my judgments. I must modify my personal or career goals to more closely match my true interests, abilities, or values. I have gained confidence in my ability to handle other difficulties. I have discovered I can rely on others to help me get a job done. These types of thoughts allow a person to feel that he/she has a chance to improve. There is much confidence and satisfaction to be gained from getting through a problem and being able to say, “I handled that pretty well.”

4. Social Support — Optimists believe others can help. They tend to talk to others about a problem and follow pertinent advice.

5. Acceptance or Resignation — Optimists are realists. They seem to know instinctively when to charge forward and when to back off. When reason tells them a situation is out of their hands, they accept it and focus on situations they can control. Instead of focusing on the cause of a problem, pessimists become preoccupied with anger, hurt, frustration, or other emotional distress. In short, they get upset and give up. This is why some people never make any money no matter how hard they try — and no matter what they do! They allow themselves to get overwhelmed. They let the negative energy shut them down before they even get started. Don’t let this happen to you!

A goal isn’t wishful thinking. It’s a clear, concrete direction that you want to go in. It’s a firmly established path. A goal is your roadmap to success and can make you super rich!

If you want success in any worthwhile endeavor, you must set big goals!

It is not important who you are or where you have been; it is where you are headed now that will make you or break you. You are headed nowhere without goals. As one modern philosopher observed, “Without goals, you could reach your destination, but you would never know it.”

What really matters is what you do NOW. This is why your past has nothing to do with the amount of money you can make! Where are you going to go? What direction are you going? You can get there — but first you have to know where you’re going.

The great thing about setting goals is the forward progress you experience as you move toward your objectives. Just as a vacation provides pleasure en route to a destination, so it is with goal setting. You can experience joy and personal satisfaction by being on the path. In fact, getting there can be just as rewarding as arriving.

Anticipation is exciting! This is how to get the very most satisfaction out of your success! The destination is not as important as the kind of person you become as you move towards the area you want to go in. They say that success is a journey, not a destination. We firmly believe that. Pick a direction that excites you. Learn to love what you’re doing. The money becomes a great way to keep score.

Do it for yourself. See how far you can go! Make it a game!

RST is the art of Reading — Studying — and Transferring the ideas, methods, and strategies of others. It can make you rich with any business - including an Internet business - because marketing and sales ideas and methods are interchangeable.

All it takes is conceptual thinking... an open mind... and a willingness to continually ask yourself; “How can I use this idea or method in my business or marketing plan?”

The most explosive breakthrough concepts come from MIXING combinations of different ideas, sometimes unrelated ideas. Using these ideas in your own business can make you rich.

Listen closely. The best way to get winning money-making ideas of all kinds is to study the ideas others are using. Quit thinking like a consumer and start thinking like a businessperson. Start thinking like a marketer.

Look at all the different products and services that are being sold. There are thousands of them. Then, start becoming aware that these products and services are making somebody a tremendous amount of money... This will (hopefully) lead you the idea that YOU CAN BE MAKING HUGE AMOUNTS OF MONEY WITH YOUR OWN PRODUCT OR SERVICE.

That’s the point you need to get to. It’s an attitude... a mindset... a way of looking at the whole subject. Get this mindset, model after the successes of others, and you’ll be on your way to making huge amounts of money.

Just follow these 12 simple steps to achieve major success in Direct-Response Internet Marketing:

1. Know who you are trying to reach with your unique selling position (U.S.P.).
   
2. Choose the right market for your selling message. Make sure your product or service meets the interest and expectations of your target group.
   
3. Make sure your offer is targeted to the right people. Pick your lists and media carefully.
   
4. Make your offer irresistible. Fill it with selfinterest benefits. be clear and direct in your copy. Let the receiver know what your U.S.P. is and how it will benefit him/her.
   
5. Make your offer sincere and believable. Many people are skeptical when they read a website advertisement, especially if they have never done business with you before. Sincere and believable copy will eliminate doubts and mistrust, and it will motivate a reader to place an order.
   
6. Make sure your graphics fit your copy. The right illustrations can enhance a website piece, but too many can cause a distraction, which means you’ll 27 lose sales. Your copy and graphics must be blended together to make the BIGGEST impact.
   
7. Plan your promotions. Allow enough time to think ahead so that you have everything scheduled to run smoothly.
   
8. Check every detail of your promotion before it goes out. Is the order form complicated, too small to fill out, too hard to read? Small details count. Be picky.
   
9. Is your fulfillment department organized and ready to ship your products? Make sure you ship fast. Super fast. Only sell good products and services to make sure your customers are happy.
   
10. Include back-end offers with every order. This is smart because it doesn’t cost you any extra shipping charges to throw in any related types of offers you have.
    
11. Follow up with all of your customers. Do repeated mailings to them. Build a relationship with them by letting them know you care about them.
    
12. Test as many new things as you can. Find out what makes you the BIGGEST PROFITS — and develop your own marketing system around those strategies. Keep this system fine-tuned, and you can get rich.

Do everything possible to get your prospects to take immediate action. Try to get them to respond NOW! This is the secret you can use to make a financial killing on all your Internet ads. Here are seven ideas you can use to do this:

1. Introductory Offer: Let your prospects know that you are making a limited introductory offer that will not be repeated (ever, in the near future, until, etc.)
2. Limited Time Offer: Set a specific date (ten days, two weeks, etc) after which time your specific offer will end.
3. Limited Supply: Be honest with your prospects. If your special offer is the result of a limited supply, say so.
4. Bonus Offer for Fast Reply: Offer a bonus for those who reply by a specified date.
5. Price Increase Notice: Let your prospects know that they will benefit and save money by ordering now (if in fact you are contemplating a price increase).
6. Command Copy: Through subtle commands, such as “Order Now”, “Don’t Delay”, “Don’t Wait”, etc. 29 you can tell your prospects exactly what to do.
7. Involvement Devices: Get your prospects involved by directing them to “check boxes”, “affix a self-adhesive stamp in the YES box”, etc.

Get your prospect involved immediately in the ordering process. The more involvement, the better response. But don’t misrepresent the truth. If a price increase isn’t anticipated, don’t say it is.

People must believe that you are telling them the truth — 100% truth. Here are five sure-fire ways to get your customers to believe what you are telling them:

1) Because of the amount of un-believable claims being made out there today, sometimes you need to tell “less” of the truth. Less means telling people that the benefit they will get is actually less than what you know they will get! For example, your program may actually show them how to make $1,000 in the next 48 hours! But that may not be as believable to some people as if you told them how they could make $490 in the next 24 hours! Even though the two are basically the same, the lower dollar amount seems more believable!

2) No one product or service, or one company for that matter, is perceived as perfect. Claims of perfection will immediately be met with disbelief! If your product has actually had a 100% perfect customer satisfaction rate, customers may not believe that. But, they may believe that less than 1% of your customers are unhappy with your product! Just change the wording so that it doesn’t seem like your product is perfect — because nothing is 100%!

3) When you make your claims, whatever they are, make them as specific as possible. For example, don’t round up or down. 98.4% approval rating, 49.8% improvement, 99.2% pure, more than 99% fat free...the list could go on. You get the point!

4) Use photographs rather than drawings. Photos will always out-pull drawings by a large margin. People believe what they see in real-life photos, whereas an artist’s impression of an event may prove to be somewhat distorted, exaggerated, etc...

5) Always use “why” copy to enhance the believability of your copy. A reader’s believability level is significantly increased when you always explain the “why” behind your offer. They must have a clear understanding of why you are able to give them the “good deal” that you say you can! These five things will help your Internet ads become more believable, if you will use them! Try to make sure your ads include each of these things! Your sales stand a good chance of increasing if you will use them!

A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them to put it off! You must find a way to overcome these fears and get their orders. These four things will help you do just that:

1. Provide Testimonials
Testimonials can be very important. People will almost always believe the words of other customers before they will believe anything you say! It’s a proven fact! Testimonials are proof that other people agree with what you are telling them! Good testimonials will help your prospect decide that what you are saying is really true!

2. Examples.
An example makes what you are saying real to the customer. For example, let’s say that you are writing a sales letter, and you include an example that tells people to picture themselves making their first million and picking out their new home by the beach.... This helps people vision themselves getting the full benefit that comes with buying your product!

3. Case History.
This is very similar to a testimonial except that you are telling the story. You may tell about a man named “Jerry” who used your money-making program to bring in $1.25 million in less than 18 months! This allows people to visualize themselves making that much money, and it again helps them understand what other people are doing with your product.

4. “Leader” copy.
Leader copy tells the prospect that they are a leader and one of the chosen few who will have the courage to respond to your offer. This can be used if you are selling a business opportunity. You can say something like “Everyone talks about making money, but you are one of the few who actually does something about it! Congratulations!”

These four things will help bring you more sales. Your customers need to see these things in your Internet sales material. If they do, they will be more likely to send you their money!

Here are four ways to write headlines that really draw the reader to your Internet sales copy:

1) Try to appeal to a prospect’s self-interest in every headline you write.

Your headline absolutely must tell the reader that you are offering them something that they really want and need. A self-interest benefit must be offered in your headline. Whenever you write a headline, ask yourself “How will this headline benefit the reader?” If you can’t think of a way, then trash that headline and write another one!

2) Don’t just try to arouse curiosity by itself in the headline statement.

In order to get the most response from your headline, you cannot just arouse curiosity in the reader. That will only do so much. You must combine curiosity with self-interest and benefits! The customer knows you are trying to sell them something, so curiosity by itself is not going to make them fork over the wallets!

3) Never interject the negative side of an offer in your headline.

Never use words that people could take as negative. For example, don’t ever say “My plan has made a few people rich.” Instead, say “My plan can make you rich!” Also, never say something like “A small amount of my customers will get rich...” Overall, tell the customer what you will do for them. Use lots of “you’s” in the copy. If you can, make your headline talk directly to them.

4) Make your offer a quick and easy way for the reader to get what he or she wants.

If you have really honestly found a way for your customer to make $1,000 a week, you need to tell them about it. But, make sure your headline sounds believable. Don’t stretch the truth just to get more people to read your sales letter.

These four things will help you write killer headlines! Even if you don’t have a product, you can practice writing headlines. Write about anything. Make something up. By practicing, you will soon pick up on ways you can turn your headlines into sales over and over again!

There are two goals that every Internet business needs to strive for to gain the profits and success they desire.

1) Sell an initial product. You need to create a great front-end offer that will attract the most new customers. You will use this product to get as many new customers who have never bought from you as possible. Then, after you have this first goal accomplished, you will be ready to implement the second goal.

2) Resell them with a related product or service. This is the goal you must attain to become rich. You keep selling them related products over and over again. This is how you can build a solid foundation of profits with your customer base while continuously trying to bring in new customers.

When you get these two steps to work together, your business is almost definitely going to be successful! Soon, the business will almost automatically fall into a cycle. Every month will see new income building because of the new customers, while your current customers just keep on buying your back-end products! It can eventually snowball!

Unfortunately, this important profit cycle is one that many businesses are missing out on. They spend too much time trying to get new customers on the front-end, and not enough time reselling those customers on the back-end. They never reach their financial goals because they are missing the backend sales!

Don’t get caught in this business death-trap! Make sure you do all you can to make more money on the back-end from people who already purchased from you before.

We firmly believe that advertising copy should be written before the product.

Research what kind of informational products are selling the best right now. Find out how you can come up with a better one.

Also, you should conduct research into why the customers buy the information that you want to sell. If you do that, you can sell your book on the Internet before you even write it!

You should always remember to put a large amount of emphasis on how you are going to sell the informational product before you write it. Then your plan is well-thought out.

Too many times, people spend a long time creating their product just to market it and discover that it does not sell very well.

But, if you have done your research beforehand, and you’ve learned all of the “hot buttons” - the factors that will make prospects want to buy what you have to offer — you have maximized your profit potential and made sure that your informational product will make the most money possible!

This is how you can do a little homework that can pay you very large amounts of money!

What would otherwise appear to many to be a mammoth undertaking has been broken down into smaller, but vital, and clearly understandable, chunks of information.

This manual’s purpose is to help you avoid being overwhelmed by working on your entire project at one time. Concentrate on one part at a time, and then allow yourself to do a good job on each.

With this method, you won’t be working on what seems to be a huge, monstrous task. Instead, you are writing small sections that, when added together the right way, end up being the size you want. We use this method for every project we do, and we find that it works very well.

It helps to keep our efficiency high, since instead of looking at it as a huge, seemingly endless undertaking, we see it in small tasks we handle one at a time. That way we are able to keep a positive mindset, which keeps our work’s quality (as far as the information is concerned) high.

Therefore, we have a better product to offer our customers — a product they are much more willing to buy over the Internet — and we end up making a lot more money than we would have the other way. The same can apply to you, too.

Many marketers try to create “cutesy” type institutional ads that tell readers how great and wonderful they are, but do nothing to sell products. If you want people to know your name, maybe that is the way to go. But, if you want to sell products via the mail, then institutional advertising is a total waste of time and money.

Remember, people do not care about how great, wonderful, or successful you are personally. What they do care about is what unique benefit, advantage, service, or personal enhancement you can offer to their self-interest that the “other guy” does not. They want to know how you are going to improve their life.

Many people have been in the business a lot longer that T.J. and I. They are intelligent, experienced people with a lot of knowledge. But the size of their income doesn’t reflect that.

They’re not making as much money as they could. Why? Because their goals and thinking are not big. They see themselves as small operators. Therefore, they’ve always been small operators. They’ve never decided to get rich in this business. This is why big thinkers do make big money.

The people who get rich decide that getting rich is what they’re going to do. They set out to do as much as they can to make as much money as they can. Consequently, their dream does get turned into reality. Because they think bigger, the actions they take are right in line with their thinking. There are many ideas on making money.

Once you know the basics, it’s really no big deal. You have to remember, though, some ideas will produce thousands of dollars, some will produce tens of thousands of dollars — and some can produce millions of dollars. What are you going to do? Which ideas are you going to focus on?

This is directly related to the goals that you have. If someone doesn’t have a solid goal or a desire to get rich, then they could very well spend a lot of time on ideas that will never generate huge amounts of income.

Some big thinkers set goals that are unrealistic, though. In the end they get frustrated and give up. Everything comes in steps. Many seriously want to get rich, but they need to focus on the knowledge they need and getting started. This is why big thinkers don’t always make big money.

They should start out learning to make thousands of dollars a month, then learn how to make tens of thousands of dollars a month, and so on, fine-tuning it along the way.

Many people want to make millions overnight. They don’t realize it takes time. You don’t start out making millions. It takes a while for everything to fall together.

The best ideas are already out there. Yes, people have to come out with something unique, but they do so through using proven things that have worked and are currently working.

There are many ideas out there that are “up for grabs,” and they are waiting for the person who can tune in to them.

Be aware, be open, and look for ideas that are making other people money. Then, put those ideas into action for YOU! This is how to legally “steal” something that could be worth millions to you! In the mail order business what one person throws away and calls junk mail another person keeps and calls treasure. When a good marketer comes across an excellent ad on the Internet or on a website, they’re going to print it out to study and analyze.

People in this business save ads and use the ideas. Through the years people start to think of those who succeed as “geniuses” or “special.”

This isn’t true. If they have a thousand ads out there, they might actually be the result of a thousand different marketing minds.

Do what you say you’re going to do. Be honest with people. Make strong promises but then give people more than you promised them. This is how the “Golden Rule” of business can make you rich and happy!

In the Bible, the Golden Rule is to treat other people in the same manner that you wish to be treated. In this business, the Golden Rule is Treat Your Customers as if They are Someone You Really Care About. These are the people that can bring you success!

Everyone wants the finer things in life, but they tend to forget that it’s the customers that supply them with the life they desperately want. This sounds like common sense, but a lot of businesses see themselves before their customers and they don’t treat their customers very well.

Give people what they really want. Find and develop products and services which they want and appreciate. Be honest with them.

Remember, Internet businesses deliver product through the mail or some other delivery service like UPS - the only thing the prospects and customers have to judge you by is the copy in your ad. They can’t see the product like they can in stores. They can’t touch it, look at it, or try it out. They are buying sight unseen.

If your ad copy is over-exaggerated or untruthful, the people are not going to buy from you. Therefore, it has to become a priority to treat people right, be honest, and treat them like you really care about them. You should care. After all, they are the ones who are allowing you to operate a business and survive with their money.

You can get thousands of informational products right now that are published by other companies and individuals. They have produced these products, so all you have to do is work out a favorable arrangement, and you can sell these products on the Internet.

Many people who publish informational products are actually looking for people who can sell them. This is how other publishers around the country can help you make thousands of extra dollars a week!

There are many publishers around the country who are open to this, so you have to find the products that would interest your market the most. Potentially you can have a catalog full of different publications produced by other people that you can sell to bring both of you money!

And, as an added plus, you’re not just marketing one product at one time. You’re marketing a whole slew of them in a catalog, so the profit potential shoots upwards — and you could potentially make thousands of dollars! The more products you can get in your catalog that your market would be interested in, the better.

Background information is extremely important when it comes to creating a good, effective piece.

Background information is all of the things about your product or service that make it unique, that make people want it, and that make it sellable. Selling is an emotional process, but you have to be able to back that emotion up with good solid proof.

This can include case studies, tests done on the product or service, and anything that you can use to support your claims.

The more preparation you do, the more money you can potentially make. In The Art of War, there is a phrase you should remember: The war is always won before it begins.

You can spend your whole life preparing, but the time when the preparation ends and the work begins always comes.

Do your homework. What are the all the advantages you can think of that your product or service has to offer the prospects? How can you support those advantages? How can you prove them? What is the best way to dramatize the product or service’s benefits?

Website editors will help you get rich! But to gain their help, you have to give them what they want too. Editors are not in the business of helping you promote your product or service; they are in the business of pleasing their readers.

Your whole proposal to them should focus on the fact that you have a product or service that can give their readers something very important to them. Let’s look at the example you read earlier about the man who wrote the book How to Stretch Your Paycheck. In that particular magazine that book dealt with something very important to the magazine’s readers.

Yes, the man was lucky. But was luck responsible for mailing that news release to the magazine? No, that was his decision. You create your own luck. You get lucky through getting into the market and trying things.

Some people try free publicity by sending out a few news releases. They don’t get very good response from these news releases, though, and they give it up and say it didn’t work for them. Those people fail to realize that even the people who make a lot of money play it as a numbers game. You don’t get into many publications, but the ones you do get in have the potential to make you a lot of money.

You have to treat it like a business, not a gamble. Another thing you should remember is that you can’t just cross your fingers and haphazardly slap together loads of cheap items and mail them off to editors. They won’t take it seriously, for good reason. You have to put together a professional package. When you read through a magazine and read stories about successful products and individuals, almost every single one of those stories was generated by a professional publicity company.

It seems like common sense, but you would be surprised how many people pay little or no attention to it. They see it as gambling where they just send something cheap to an editor hoping that they will get lucky. Then they end up giving up because no one who gets their mailing takes them seriously.

Always look for new things. Always think. Always be waiting for that new idea to show itself!

We ask ourselves constant questions about how other people are making their money. We are endlessly trying to get to the bottom of what other successful companies are doing that’s bringing them success.

We try to get ideas from other people and companies, even things that, on first glance, will not appear to even be remotely related to what we are doing.

Creative people don’t get stuck on what they’re doing. They try to see what they’re doing from all the angles they possibly can. They try to look at it from a conceptual vantage point. They fully expect great ideas to come to them. Many times some of our own best ideas come to us when we’re working on a different unrelated project!

You will very rarely find us without a legal pad. Then, when we get an idea, we write it down. We always expect these great ideas to come . . . and they do!

Quantity of ideas is also important. You need to have as many ideas as you can have, because many ideas will not work. Even out of the ideas that don’t work, though, you can get closer to what does work. You can even get better, stronger, more successful ideas, thanks to the experience a few failed ideas can give you!

Remember, all it takes is one good idea to get rich. One idea that is well-executed and properly expanded upon can potentially bring you a fortune. As long as you stay open, receptive, and everthinking, these ideas will eventually come to you.

Getting that initial business with customers is how to make your online customers trust you completely BEFORE they send you their money!

This is the whole idea behind a lead generation program. A lead generation program makes it really easy for people to do business with you the first time on some sort of small sale where you’re not asking them to trust you a lot.

If somebody really trusts you, they don’t have to worry about sending you their credit card number or their money through the mail. If somebody doesn’t trust you, though, and they’ve never done business with you before, they will have very strong reservations about sending you their money.

This is completely understandable. After all, would you send money to someone you didn’t know, had never met, and knew nothing about?

To get customers to really trust you, do your best for them on that initial contact. Then, you can go back to them with your back-end offers, and they will trust you more.

That first sale is the hardest sale to make.

The beauty of a lead generation program is that you’re just asking the customer to do a little bit. You’re not asking the customer to trust you too much, because you’re asking them to either spend very little money or no money at all.

If you’re asking them to send for something like a free report, free tape, or any other free item, then how much are you really asking them to give you? Not much, if anything. You’re just asking for some really simple, small thing. And because of that, they don’t have to trust you very much.

You just get them to take a small action, a small step. They don’t have to trust you very much to take that small step. Therefore, many people will decide they really don’t have much to lose, and they’ll sign up for that free item if it’s something that catches their interest.

You make it easy for people to send you their money again because they’ve done a little business with you one time. Now they have some trust in you. Now they know you a little better. Now there’s a little bit of a relationship to build upon.

If you put together a good initial product, you will really get their interest, you’ll impress them, and they’ll want to do more business with you . . . which will bring you even more money!Getting that initial business with customers is how to make your online customers trust you completely BEFORE they send you their money!

This is the whole idea behind a lead generation program. A lead generation program makes it really easy for people to do business with you the first time on some sort of small sale where you’re not asking them to trust you a lot.

If somebody really trusts you, they don’t have to worry about sending you their credit card number or their money through the mail. If somebody doesn’t trust you, though, and they’ve never done business with you before, they will have very strong reservations about sending you their money.

This is completely understandable. After all, would you send money to someone you didn’t know, had never met, and knew nothing about? To get customers to really trust you, do your best for them on that initial contact. Then, you can go back to them with your back-end offers, and they will trust you more.

That first sale is the hardest sale to make. The beauty of a lead generation program is that you’re just asking the customer to do a little bit.

You’re not asking the customer to trust you too much, because you’re asking them to either spend very little money or no money at all.

If you’re asking them to send for something like a free report, free tape, or any other free item, then how much are you really asking them to give you? Not much, if anything. You’re just asking for some really simple, small thing. And because of that, they don’t have to trust you very much.

You just get them to take a small action, a small step. They don’t have to trust you very much to take that small step. Therefore, many people will decide they really don’t have much to lose, and they’ll sign up for that free item if it’s something that catches their interest.

You make it easy for people to send you their money again because they’ve done a little business with you one time. Now they have some trust in you. Now they know you a little better. Now there’s a little bit of a relationship to build upon.

If you put together a good initial product, you will really get their interest, you’ll impress them, and they’ll want to do more business with you . . . which will bring you even more money!

Everything has to do with making money. You will start seeing money-making opportunities and ideas everywhere. One of the best things you can do is make it a game. This is a method of how you can focus completely on making money — AND GET RICH!

Make it a hobby. Develop your interest in making money. Start thinking about business. See how other companies are making money. Make a game out of it and focus on it. This will help you develop into a better Internet marketer and a better businessperson. Soon you will start seeing evidence of people making money wherever you go! When you look at a magazine, read all the advertisements.

What’s behind those advertisements? Stop and think about all the other companies that are making money by running those ads. Start asking yourself certain questions like, “I wonder how good business is for them?” or “I wonder how they got started?” The more you think about this over time, the sooner you’ll get rich.

Many people who are new in business do not have good ideas. They don’t have any real experience in business. They don’t really have a handle on what they’re doing yet. It takes several years of being involved in an Internet business and operating in business before you really get good at it.

The more you focus in on it and devote a lot of thinking in that one area, your thinking will mature and develop — and you’ll get rich eventually!

You may be asking yourself how this is possible. The information of that paper and ink product is worth all of the money, not the paper and ink itself.

Take for example a famous painting. Some paintings sell for millions of dollars. Some are even considered priceless. But the painting’s worth is not derived from the cost of the canvas, frame, or paint that makes up the painting. It’s the feeling that the finished product gives to people who see it that establishes its worth. If someone really likes the painting, they are willing to pay a lot for it. If someone doesn’t like the painting, they are not willing to pay much for it, if anything at all.

Books work in a very similar way. The person who buys the book isn’t really buying a load of paper with ink on it. They are buying the information that is inside the book.

Depending on what the book’s topic is and who you are marketing it to, the book can be worth a lot of money to people within that market. Books are cheap to have printed . . . usually it’s a matter of a dollar or less per copy. But, since the information in the book is the real product, and since it is that information’s worth to the market that establishes its price, you can have a markup of up to ten times the amount it cost you to have the book printed — sometimes even more!

Here’s an example of how a simple Internet classified ad could potentially make you a fortune.

Let’s say you have a small classified ad on a website somewhere that brings you 100 a month in profit. Now all you have to do is see how many other similar websites you can run this ad in... Let’s say you test 300 different websites and found that you can profitably run it in 100 of them and earn the same profit. Here’s how much you’d make: 100 ads x $100 a month = $10,000 a month!

We know of a man in Santa Barbara, California who advertises in hundreds of newspapers every week and earns a small profit on each one. According to a friend of ours who knows this man, he averages about $60,000 a week in sales!

His secret? He just sells something that people who read the newspapers want and are willing to pay for. Here’s how he does it: His ads ask the prospect to call for more information. Then his staff members tell them a little about the item for sale and take the order right over the phone.

You could do something just like this. Make sure your offer is strongly related to the market of people you’re trying to sell to. Give them something they really want, at a price they’re willing to pay, and you could make huge amounts of money.

The people you want as your silent partner are people who have money. They want to invest and get a better return than they normally get. Find those people; if you turn that company around, you will both get what you wanted — your partner will get more money, and you’ll have a successful Internet business!

Those silent partners who have a lot of money they can put into your Internet business are the silent partners that can help you raise hundreds of thousands of dollars!

It’s simple business. You’ve got something they want, and they’ve got something you want. As long as you control the business successfully and they keep investing in you, you pay them the interest due to them. They really won’t have much say in how the business is run, and, odds are, they really won’t care just as long as they’re getting their end of the bargain fulfilled.

Also, don’t forget to work with a good accountant, because a good accountant can help you put those things together. If you work with a good accountant, the legal issues can get covered in a way that is satisfactory to both parties — you and your silent partner.

You have to know the business aspect of it. You have to have a good plan for turning it around, and you have to be able to show them that you have a good plan. You have to be able to show solid reasons why the business was missing out and why you can change all of that. If you can make a strong presentation, it will be much easier for you to attain that silent partner’s confidence.

When we first got into the mail-order business we started with one $300 ad. At the time we had a little carpet-cleaning business.

Until the mail-order profits really started coming in, we were working both of the businesses at the same time.

We started out with our mail-order business parttime, but the profits grew and grew to the point where we retired from the carpet-cleaning business altogether and made our mail-order business our fulltime occupation.

This is, in fact, a very smart way to start any business - especially an Internet business. It is not wise to take big risks like quitting your job and throwing your life savings away on an early promotion.

If you do it part-time, though, you can have money to fall back on until you find that promotion that really works for you.

This is the SMART WAY to make money starting with zero!

Installment-plan offers generate more sales than would otherwise be made. Many successful direct-response-marketing ads have featured the easy-payment appeal in their headlines.

Here are six things you can use in your Internet ads to make it super easy for your customers to spend their money with you!!

Remember, though, you are trying to find ways to lower people’s barriers and get them to trust you and what you say.

These are six good examples that have been used successfully by many companies — including us!:

1. First payment due in 30 days!

2. Only 3 payments of $49 will…

3. Send no money... We’ll bill you later!

4. Your credit is pre-approved!

5. Use your Visa/MasterCard!

6. We’ll send it C.O.D.

We often tell people wondering about Internet businesses that this is the easiest business in the world to be in once you get something working for you.

Many times getting a promotion going right away is difficult.

Don’t give up!

Study what’s doing well out there in the market. Find out what kinds of products are the most popular and what kinds of ads are the most successful.

Use these concepts to your advantage to increase your chances of coming up with that great promotion . . . because once you have a great promotion in place, it’s simply a matter of waiting for the money to come in — and putting it in the bank! Many people try it, don’t get it, and give up. What they don’t see is: once they have a promotion that’s working, all they have to do is sit and watch the money come in, take the money to the bank and spend it.

Creating a successful Internet promotion is how to sit back, put your feet up — AND MAKE THE EASIEST MONEY YOU’VE EVER MADE!

The longer it takes a prospect to respond to your Internet ad, the less chance they will act. What you want to achieve is immediate action!

Here are six ways you can PUSH your prospects “over the edge” — and get them to send their money for your product or service RIGHT AWAY! They can help you turn “procrastinators” into cash-paying customers!!

1. Introductory Offer: Let your prospects know that you are making a limited introductory offer that will not be repeated (ever, in the near future, until, etc.).

2. Limited Time Offer: Set a specific date (ten days, two weeks, etc.), after which time your special offer will end.

3. Limited Supply: Be honest with your prospects. If your special offer is the result of a limited supply, say so.

4. Bonus Offer For Fast Reply: Offer a bonus for those who reply by a specified date.

5. Price Increase Notice: Let your prospects know that they will benefit, and save money, by ordering now (if, in fact, you are contemplating a price increase).

6. Command Copy: Through subtle commands, such as “Order Now,” “Don’t Delay,” “Don’t Wait,” etc., you can tell your prospects exactly what to do.

The secret to this is to have a product or service that is tested and selling well through a variety of media. If the profits are high enough — it’s possible for you to sit back and collect thousands of dollars every week. Just use the profits to hire the following people to help you:

1. A answering service to take your phone orders (your mailing house might be able to do this).
2. An advertising agency to place all your ads (these people work on commission from the magazines and newspapers — so it doesn’t cost you a dime).
3. Somebody to fill out your bank deposits, take your money to the bank, and pay all of your assorted bills.

The secret to making up to $5,000 a week or more with this simple plan is to GET A PROFITABLE PROMOTION WORKING.

To do this, you have to test. It takes some experimentation — but the payoffs can be enormous.

Following is a list of 22 different things that you can do to your website ad to get a larger response every time! Use them, and you could get rich!

1) Tell them to buy it!

2) Tell them how to buy it!

3) Give them easy and complete buying instructions!

4) Tell them how to order by telephone!

5) Make your coupon and order blank easy to complete!

6) Offer an easy payment plan!

7) Offer a booklet or report!

8) Offer a free sample!

9) Make a special bonus offer!

10) Tell them why your price is higher or lower than your competition!

11) If your supply is limited, or you have a time limit on supply, tell them!

12) Offer a bonus reward for prompt ordering!

13) Use action words — as many as you can without sounding repetitive!

14) Present facts that prove your offer is a bargain!

15) Make it believable!

16) Create a desire to buy!

17) Give them a reason to act now!

18) Give proof of popularity of your product!

19) Repeat important points!

20) Say that your product is a bargain!

21) Tell how others are paying more!

22) Make it as easy as possible to act now!

Each of these 22 things will help your Internet ad pull a bigger response. In short, make it as easy as possible for people to do business with you. Be precise, bold, and straightforward! Your sales will tell you that you have done the right thing!

It really is quite simple. The more liberal your refund policy, the more orders you will receive over the Internet! It’s that easy!

The problem is that most marketers don’t see it this way! They think that they are dooming their business if they offer refunds.

If your product really does live up to the expectations your customers have, you shouldn’t have a problem with refunds.

So, what kind of refund should you offer? More and more businesses are getting creative with their refund offers.

Some companies offer a lifetime refund policy. Others offer a refund but the customer keeps a free gift. Still others offer double-the-money-back guarantees.

In general, you should make the customer feel like everything is stacked in their favor, and that nothing is stacked in your favor. They should feel like you are taking 100% of the risk.

Your Internet orders will start to flow in when your customers begin to feel like they have absolutely nothing to lose by ordering your product!

Advanced Internet Marketing Secret #56

These are all things that everyone wants. If you can find a product that will fill at least one of these desires, you could make a small fortune Over The Internet! These twelve things are:

1) More Leisure.

People are always seeking ways to find more time to spend with their family and friends. They want to find ways to lengthen their days, and shorten their work load. For most people, work is how they survive, but they would like to earn more in a shorter amount of time. If you can offer them a product or service that will give them more time to do the things they love to do, you can make a small fortune.

2) More Money.

Money is very important to people. Money gives people choices in life. They can choose between the Lincoln or the Cadillac. They can choose to live wherever they want! A product that will give people more money stands to draw a lot of attention! If you can give people a way to make extra money, you stand to make a lot of extra money 81 for yourself!

3) Better Health.

Everyone always has the shadow of mortality hanging over their head. People are losing loved ones and becoming more conscious about their own health. People want to do all they can to ensure that they will live a long and healthy life. A product that helps them stay healthy will stand a good chance to make you a healthy profit!

4) Greater Popularity.

People are always looking for social advancement. We are social beings. We have a need and strong desire to be liked by other people. We dread the thought of being alone. Find a product or service that will help people increase their popularity.

5) More Comfort.

Most people sweat it out at the office all day, and when they come home, they want to be as comfortable as possible. Why do you think there are so many homes filled with big, fluffy, comfortable recliners? If people were not concerned about comfort, everyone would sit on the floor at home! So, if you can find a product to sell that will make people more comfortable, you will find a comfortable reward yourself.

6) Pride Of Accomplishment.

People love to see themselves accomplish 82 something. Whatever it is, if they complete something, it makes them feel good about themselves. If you can help people feel that they have accomplished something, you can accomplish something too — you’ll have huge sums of cash to take to the bank!

7) Business Advancement.

People love to move up in the business world. If you asked, most people would tell you that their goal is to be their own boss. They would be on top of the world. This gives people many of the twelve things we are talking about here. If you can show people how to move up in their business, whether that means career advancement or starting their own business, you can make a lot of money!

8) Social Advancement.

People want to be accepted by people who are of a higher social class than they are. They want to do everything possible to move up in society. If you can give people a feeling of social advancement, you will get a financial advancement of your own!

9) Improved Appearance.

Everyone wants to look better. They want to feel like they look their absolute best every day. If people can make themselves look better, they are willing to pay tremendous prices for it! Take a look at the plastic surgery explosion in America today. People are paying thousands and thousands of dollars to be nipped and tucked here and there. If 83 you can find a way to improve people’s appearance, perceived or actual, you can make a lot of money!

10) Praise From Others.

People love to hear from others that they are doing the right thing. They love to hear that they have others’ approval. If they can get praise from others, you can make a lot of money!

11) Security In Old Age.

People are afraid of not having any money left after they retire. They want to know that they will have money to live off of after they retire. They want to prepare properly for their retirement. They don’t want to end up in a rest home where their kids are forced to pay the monthly fee. If you can give people something that will help them plan for retirement and make them more secure, you can have monetary security whatever your age right now!

12) Enjoyment.

Overall, people just like to have a good time. They like to feel good about life. People spend so much time at the office doing serious work (unless they’re a clown!), that they desire to just have plain old fun when they are not at work. If you can give them a product or service that will help make their lives more enjoyable, you will enjoy a financial reward!

You can have the best sales letter in the world that sells the best product on the earth, but if people don’t open your e-mail and read the letter, they will never have the chance to buy your product.

People are always bombarded with this offer and that offer. That is why most “spam” e-mail gets sent to the recycle bin — even before it’s opened! Your e-mail heading must stand out and force the reader to open it and read what’s inside!

You can compel people to open your e-mail by putting what is called “teaser copy” in the description line, or heading! Teaser copy is simply a phrase or sentence that gives people just barely enough information to make them want to open the e-mail!

You must be careful and not give too much away. If you say too much, the reader will immediately assume they know it all and will send it to the recycle bin! So, you must be careful what you say in the teaser copy. Here are a few samples:

* Here’s Something Worth Checking Out...
* FREE 30-DAY TRIAL....Details Inside
* Time-Dated Material....Open Immediately
* You May Have Already Won...
* Open Immediately For Free Gift...
* For My Best Customers Only!
* Private — For Addressee Only!
* RUSH DELIVERY PLEASE!
* Inside: Your Money-Making Information!
* The list could go on...

You get the idea! There are hundreds of different “teasers” you can use to get customers to open your e-mail. It would be a good idea if you tested several different ones to see which ones get you more orders!

People resist salespeople, and they resist sales messages that are all puffed up. The customer doesn’t care if you’re “number 1.” Many times such claims made by conventional advertisers backfire.

One sure-fire way to make your Internet ad up to 300% more effective is to drive home the biggest, most important benefit your product or service has to offer the prospect. What can you provide them that can help them?

The more sincere you can make your message, the better you’ll do. Give them a clear benefit that you know they want. The more you focus on them, what they want, and what you can give them, the better you will be able to gain their money.

We are all in business to serve customers and make a profit. The better you can serve the customer in most cases, the more profits you can make. You should be trying hard to serve those people, help those people, and give those people what they really want. If you do that well, you are going to gain loyal customers that will come back to you again and again and again for years.

Put yourself in your customers’ shoes. It’s all about them, not about you. Think about them. Try to think about them as if they were you. Try to become one of them. If you put yourself in their place, you will be able to write to their heart and soul. Speak their language.

Know what your market wants, and find a unique way to give it to them. This is how studying customers can flat out make you wealthy! The secret to getting rich is:

1. Selling enough products and services
2. At enough profit
3. To a large enough group of people.

That’s it. You don’t have to go to college and get a degree. Simply get enough people to buy from you repeatedly at a high enough profit.

People want to believe in what you have to offer. They are skeptical, though. That skepticism is why you have to be as absolutely honest as you possibly can.

These days, everyone wants to talk benefits. All the successful lead generation ads on the Internet focus on benefits.

You have to find a way to raise yourself above all of those other ads. You have to find a way to set yourself apart from the crowd.

Honesty allows you to do that, and the prospects’ need for benefits — their self interest — is the secret to “hooking” customers and “keeping them on the line.”

Let them know all of the reasons you can give them what they really want. The better you can convince them of that, the more sales you are going to get. The more sales you will get, the more customers you’ll be able to go back to with your back-end offers.

As long as you’re providing a valuable product or service of real value, and you’ll be able to attract them, make them believe in you, and keep them buying from you, you are going to be successful.

The most popular word in the English language is FREE! “FREE” will lead to future sales. Your FREE offer may take on different forms, such as: A FREE sample of a product or service, A FREE booklet, A FREE trial, or a FREE product that is offered with the purchase of another product or service.

When you offer something for free, you attract people with a great offer. You give them a great stimulation to do business with you the first time. It is the most enticing word in the English language for advertisers to use, period.

Many businesses out there struggled until they discovered this — and then many of them enjoyed much better profits, sometimes as high as 500% more . . . or even more! It could happen for you, too! In fact, free offers are how to “bribe” people into sending away for whatever it is that you want to offer them! You are making a strong, compelling offer when you offer something for free.

People have a hard time saying no to your online offer when you use a free offer to promote it.

It’s a bribe that pulls them in the first time. Then, you make repeat sales to them and make more money.

Internet Marketing works best when you are selling to a niche market. The smaller and more narrow this niche is — the better. You can make a fortune selling to these smaller groups because the products and services they buy are more specialized:

1) These people buy specific products and services.

2) The bigger companies do not serve these smaller markets.

These two factors mean there is less competition. You can make a fortune by selling these smaller groups of people the specific types of products and services they want. The profits can be extremely high. Here are a few tips that can help you tap into this mega-goldmine:

(A) Think about the market first. Don’t worry about the products or services you want to sell.

(B) Find markets (groups of people with specific interests) that interest you. Become a customer of other companies who are serving these markets. Buy their products and services. Find out what this market buys the most.

(C) Then develop similar types of products and services for this market. Serve these people by giving them the types of products and services that offer them the biggest benefits.

A niche market can also be a group of people who responded to your initial front-end offer. These people have proven their interest in the type of item you’re selling. They have also taken the important step of doing business with you the first time. THEY ARE NOW PART OF YOUR NICHE MARKET. All you have to do is constantly stay in touch with them and re-sell them more of whatever they bought from you the first time (related products and services that are similar to the first item they purchased).

This course isn’t going to cost you a lot of money, just a little bit of your time. And, the benefits could pay you for years to come. What is this crash course? Put simply, it is a list of headlines that have been used by successful marketers to bring them each millions of dollars in sales! You can read over this list again and again and pull various ideas from each of these “killer” headlines to use in your Internet advertising. Here they are...

1. You Can Laugh At Money Worries If You Follow This Simple Plan!

2. Which Of These $2.50 To $5.00 Best-Sellers Do You Want — For Only $1.00 Each?

3. It’s A Shame For You Not To Make Good Money — When These Men Did It So Easily!

4. Announcing A New Home Money-Making Plan!

5. End Money Worries!

6. A Special Message To Anyone Who Wants To Quit Work!

7. They Laughed When I Sat At The Piano — But Not When I Started To Play!

8. You Are Just One Toll-Free Call From The Biggest Profit!

9. Start A Million Dollar Mail-Order Business!

10. Train At Home For One Of These 49 Career Opportunities!

11. Be Your Own Boss!

12. I Retired Early — Then Made Big Money In A Part-Time Business Of My Own!

13. The Best New Book On Making Money By Mail Is Free!

14. Free Money-Making Programs!

15. They All Laughed When I Said I Was Going To Start My Own Business!

16. Check The Kind Of Body You Want! 17. FREE!

18. For The Woman Who Is Older Than She Looks!

19. How To Start A Really Small Business!

20. Do You Make These Mistakes In English?

21. Hands That Look Lovelier In 24 Hours — Or Your Money Back!

22. How I Improved My Memory In One Evening!

23. Thousands Have This Priceless Gift — But Never Discover It!

24. Today — Add $10,000 To Your Estate — For The Price Of A New Hat!

25. This Book Was Written For People Who Want To Write — But Can’t Get Started!

26. Wanted — Your Services As A High-Paid Real-Estate Specialist!

27. I Gambled On A Postage Stamp And Won $49,000 In 1 Year!

28. Here’s A Quick Way To Solve Money Problems!

29. Suppose This Happened To You Next Money Morning!

30. Here Are 14 Reasons Why It Would Have Paid You To Answer Our Ad A Month Ago:

31. Free Book — Tells You How To Make Big Money In Your Spare Time!

32. You Create The Next Million Dollar Headline! These are

32 headlines that you can learn things from.

The wonderful thing is that it doesn’t even matter what they are selling! By studying the phrases that were used, you can learn to develop your own Internet headlines that can make millions of dollars!

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