Table Of Contents

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1

Introduction

The Amazing Laws That Make You More Money!

You’ve just taken a tremendous step toward bringing yourself more money and success than ever before. We thank you for your purchase of this powerful Ebook, and hope to hear how it’s changed your life soon!

When you ask a hundred people on the street how to make more money, you are going to get a hundred different answers. Some of these answers are going to be very confusing and complicated.
Let’s face it, when it comes to making money there is total confusion in the world today. Most people really don’t have a solid idea, and those that do aren’t sharing their knowledge with anyone!

Do you know any super-rich people right now that can show you the simplest and fastest and easiest way to turn a few hundred dollars into tens of thousands of dollars? No, you don’t know any of those people, because those people are few and far between. The ones that do know are keeping it a secret, because they don’t want you to know about it.

Now, our team of moneymaking researchers has gone to work for you, on your behalf, to uncover the secrets of these few rare individuals who have gone from poverty –some of them were even living on welfare – to riches!

They learned the secrets to take just small tiny sums of money, because that’s all they had, and they learned how to turn it into huge amounts of money by following these amazing laws.

There’s nothing complicated about these concepts. Any 12-year-old child can grasp them easily. But don’t let their simplicity fool you. These easy secrets are making people tens of thousands of dollars every month. And you could be next! So what are you waiting for? Get started RIGHT NOW!

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2

How To Become An Invaluable Copywriter For Every Local Merchant In Town!

In this article I want to show you how to become an invaluable copywriter for every local merchant in town. This is actually a very simple technique. You don’t even have to have a web site! All you need is e-mail!

One of the key secrets to successful business of any kind is finding a need and filling it. I run into countless local merchants who are starting to ask for e-mail addresses from their customers. They ask for e-mail addresses because they want to send their customers special offers, updates, and newsletters via e-mail.

Guess what I’ve found out? Of the 50% of businesses that are starting to ask for e-mail addresses, a good 87% of them haven’t done anything with them! This is because they are caught up in the day-to-day business of running their businesses, and they don’t ever get back to sending out those offers as they should!

This is where you come in! You can offer to send those coupons, special offers, sale announcements, and announcements of new product arrivals to local merchants’ customer e-mail lists for them!

'I try to learn from the past, but I plan for the future by focusing exclusively on the present. That’s where the fun is.'

Donald Trump

'Life is a succession of moments. To live each one is to succeed.'

Stephen Saint Vincent Benet

You’ll write the copy. All the merchants have to do is give you the latest sales items or whatever special they would like to offer.

Offer to e-mail to the merchants’ lists weekly. Set yourself a fee of $50 - $100, or perhaps even $200 a week depending on the size of the list. You then send out the e-mails to a list that you’ve created. You can just set up multiple mail boxes right on any standard browser with e-mail service will do that for you, and then you just send these out to their customers.

By taking up on this opportunity, you will become an invaluable resource for these people because you will also always make every offer a coupon. “Bring this in to take advantage of this special sales price.” Your clients will see the return almost immediately! I guarantee this - they will see a return almost immediately - and you will become an invaluable resource they will be calling on every week. They would never dare let one of their checks miss you!

'Failure is only an opportunity to begin again more intelligently.'

Henry Ford

'What is defeat? Nothing but education, nothing but the first step to something better.'

Wendell Phillips

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3

Give People These Four Things . . .And Get FILTHY RICH!

One of the keys to successfully offering products and services is giving the prospects and customers what they want. People want four things - give these to them and GET FILTHY RICH! Self-interest service such as . . .

1. Advantages,
2. Fulfilling wants,
3. Fulfilling needs,
4. and Benefits

. . . is what interests most people. Whether you call it selfishness or human nature, that is the way it is with all people: you, me, everyone. And, there is nothing wrong with that. It is everyone’s responsibility to watch out for their own interests. If you don't watch out for yourself, who will?

'Having harvested all the knowledge and wisdom we can from our mistakes and failures, we should put them behind us and go ahead.'

Edith Johnson

'Nothing is a waste of time if you use the
experience wisely.'

Auguste Rodin

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4

Five Ways You Can Use Optimism To Help You SUCCEED!

Here are five ways to stop living from paycheck to paycheck! Here is how to take your ideas and put them into a specific formula. These will help you transform your ideas into huge amounts of money:

1. Problem Focusing - Optimists are planners. They examine the situation, and then, as much as they can do something about it, try to resolve it.

Optimists take action sooner. They act quickly to prevent small work assignments from mushrooming into big overwhelming jobs. They break big problems down into smaller, more manageable problems.

Optimists tend to formulate sub-goals or intermediate steps that will help them eventually reach their ultimate goal.

You can apply this step-by-step approach to any overwhelming commitment or obligation. If you plan to write a book, for example, the enormity of the project could be daunting, unless you say something like, “I can write five pages a day, so I can write a chapter a week,” etc.

2. Perseverance - Stimulated by positive emotions and past successes, optimists keep going when others might quit.

'I live now and only now, and I will do what I want to do this moment and not what I decided was best for me yesterday.'

Dr. Frank Crane

'When I feel difficulty coming on, I switch to another book I’m writing. When I get back to the problem, my unconscious has solved it.'

Stanley Arnold

Problems often have unexpected repercussions, beyond the effects on morale or finances. Optimists have a certain amount of tunnel vision that keeps them focused on their goal.

3. Positive Solutions - People who think positively tend to emerge from difficult situations thinking:

I have developed a greater trust in my judgments.

I must modify my personal or career goals to more closely match my true interests, abilities, or values.

I have gained confidence in my ability to handle other difficulties.

I have discovered I can rely on others to help me get a job done.

These types of thoughts allow a person to feel that he/she has a chance to improve. There is much confidence and satisfaction to be gained from getting through a problem and being able to say, “I handled that pretty well.”

4. Social Support - Optimists believe others can help. They tend to talk to others about a problem and follow pertinent advice.

5. Acceptance or Resignation - Optimists are realists. They seem to know instinctively when to charge forward and when to back off. When reason tells them a situation is out of their hands, they accept it and focus on situations they can control.

Instead of focusing on the cause of a problem, pessimists become preoccupied with anger, hurt, frustration, or other emotional distress. In short, they get upset and give up.

This is why some people never make any money no matter how hard they try - and no matter what they do! They allow themselves to get overwhelmed. They let the negative energy shut them down before they even get started. Don’t let this happen to you!

'Necessity is often the spur to genius.'

Honore de Balzac

'Necessity makes even the timid brave.'

Sallust

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5

How Two Hours A Day Can Help You Make $20,000.00 A Week!

In this article I’m going to show you how two hours a day can help you make $20,000.00 a week.

Now, $20,000.00 a week sounds like an awful lot of money to someone who’s never even made $2,000.00 a week. But, I promise you, the more money you make the more money you start seeing as possible to make! Pretty soon, when you’re making $2,000.00 a week, it is pretty easy to start seeing yourself making $5,000.00 a week. When you’re making $5,000.00 a week, you can see $10,000.00 a week. When you’re making $10,000.00 or $15,000.00, you’ll start seeing that it is possible!

I am here to tell you that it is possible to make $20,000.00 a week on the Internet. I am going to give a simple system here that could make you a lot of money IF you follow it!

I just want to point out that writing powerful advertising copy is your strategy for bringing in up to a million dollars a year or more! Advertising copywriters have power, and they can use this power to make as much money as they want for the rest of their lives. That’s the potential that you have here!

'Here we stand between two eternities of darkness. What are we to do with this glory while it is still ours?'

Grenville Kleiser

'Everyday ask yourself the question, “Do I want to experience Peace of Mind or do I want to experience Conflict?”'

Elbert Hubbard

The good news is: You can develop your copywriting skills and learn how to write million dollar copy. Once you do that, these skills can make you whatever amount of money that you want!

Here’s how simple it can be. To make $20,000.00 a week, all you have to do is sell 40 products at $500.00 apiece. That’s all you have to do!

That’s less than seven products a day, Monday through Saturday. Using this simple strategy is the key to tapping into enormous wealth. You just have to learn how to write good copy!

Here is the two-hour-a-day formula. If you’ll practice this two-hour-a-day formula, I promise you can have the potential to make $20,000.00 a week, or maybe even $50,000.00 a week! It is possible, believe me! The only reason I say it is possible is because we are doing it right now! That’s how I know it is possible for you to do it too.

First off, you have to spend two hours a day practicing the art of writing powerful ad copy. Use this time to study the successful ads of others. Turn it into a hobby. Get out your scissors and start clipping the ads from different magazines that reach the market that you want to sell to.

'To get up each morning with the resolve to be happy... is to set our own conditions
to the events of each day. To do this is to condition circumstances instead of being conditioned by them.'

Mary Pickford

'He who every morning plans the transactions of the day and follows that
plan carries thread that will guide him through the labyrinth of the most busy life.'

Lewis K. Bendele

Try keeping a journal of the best sales messages, the best headlines, the best sub-heads, and even the best sentences that you find out there. Then practice writing some headlines of your own. Remember, you are doing this as just a hobby. You can practice even if you don’t have a product or service to sell. It doesn’t matter! You can still practice!

Remember, this is just a hobby that you’re engaging in for two hours a day. My suggestion is that you get up an hour early and then go to bed an hour later than you normally go to bed. Two hours a day!

Just for fun, start trying to create what you think is the perfect ad or sales letter. You don’t need an actual product or service. All you have to do is ask yourself, what would the product or service have? If I had the perfect product or service, what would it be? Or, how would I sell it?

Then, just write the sales material to sell it. Just do it for fun so you don’t have that pressure on you all the time. Then, take this sales material that you’ve created along with your swipe file and find ways to adapt it in an actual product or service. As you fine tune it and test it, you can make tremendous amounts of money with this!

Now here is the thing I want to share with you. Two hours every day can add up, and if you just make this part of your regular schedule, and you do it religiously, each year you are going to invest over 700 hours developing these skills.

That’s what these things are; they are skills. It takes skill to do this kind of stuff! Anybody can do it, but think about it - just two hours a day. That’s almost like working 18 different 40 hour work weeks every year, and all you have to do is just invest a couple hours a day. If you keep it fun and get started now, I know that a year from now you’re going to be in the position to transform your entire life and business!

'The morning is wiser than the evening.'

John Steinbeck

'Each day is a new life. Seize it. Live it.'

Anon.

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6

You Can Do One Simple Thing And Make Thousands Of Extra Dollars Three Or Four Times A Year!

There is one simple thing you can do to increase your profits. You only have to do it three to four times a year. You can do it more if you want to. What is it? It really is simple. All you have to do is mail to your customer base once every three months or so. Don’t just mail them to say hello. Tell them about another product you have that you know they are interested in!

Back-end sales are vital to your business. So, you must find additional related products. This is one simple way you can make thousands of extra dollars!

'There are no mistakes. The events we bring upon ourselves, no matter how unpleasant, are necessary in order to learn what we need to learn; whatever steps we take, they’re necessary to reach the places we’ve chosen to go.'

Richard Bach

'Failure is a school in which the truth always grows strong.'

Henry Ward Beecher

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7

ANOTHER AMAZING INTERNET SUCCESS STORY! How One Man Got Over 5,000 Customers To Pay Him A Huge $995 Each For This Special Service!

A Friend and business associate of ours has developed a Website System. Basically, it’s a package where the customer pays one time and gets a website that follows the traditional mail order methods that have proven successful for more than a century. The website works on the web to market products, information, and services.

When he last talked to us before this writing, he had literally attracted more than 5,000 customers into signing up for his Website System services! This is ANOTHER AMAZING INTERNET SUCCESS STORY!

And, as if that’s not exciting enough to think about . . . the total number of websites he’s currently hosting is more than 8,000 - he’s attracted all of them in just a little over a year’s time!

Our friend charges his clients $995 apiece to create a web package for them. Sounds like a lot, doesn’t it? Yet, over 5,000 people have already signed up for his services. Why?

'Many a man curses the rain that falls upon his head, and knows not that it brings abundance to drive away hunger.'

Charles Caleb Colton

'The moment that any life, however good, stifles you, you may be sure it isn’t your real life.'

John Lancaster Spalding

You can’t just have a website and wait for success to come your way. It doesn’t work that way! There are specific details that have to be watched and outlined in the development of a commercial website if it’s to stand the greatest chance of success it possibly can.

For an amateur to try to pull this off on their first try is nearly impossible. But, our friend covers these bases for his customers. Since he’s been in the business for so long, he knows what will work and what won’t.

He puts his knowledge to work for his clients, and because his knowledge could bring them many thousands of dollars, they’re willing to pay quite a bit for it . . . $995 to be exact! This is how one man got over 5,000 customers to pay him a huge $995 each for this special service! And you could do it, too!

'It’s good to fail now and again—you learn a lot more out of failure than you do out of success.'

Ian Hunter

'One of the reasons mature people stop learning is that they become less and less willing to risk failure.'

John W. Gardner

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8

Make Your Prospects Want To Do Business With You Instead Of With Your Competition!

Many of the same people you want to do business with you are the same people that your competition wants. Yes, this does sound like common sense. But, from what we’ve seen other businesses do over the years, we don't think some businesspeople ever figure this out.

It’s crucial that you understand this principle and how to use this information to your advantage if you are going to attempt to pull business away from your competition.

You are trying to pull business away from your competition. The U.S.P. is a marketing tool you use to set yourself apart in a more favorable light from your competitors. Find the weak spots of your competition, fill that weak spot, and you will be able to pull business away from your competitors.

'Through failure, we learn a lesson in humility which is probably needed, painful though it is.'

Bill W.

'A failure is a man who has blundered, but is not able to cash in the experience.'

Elbert Hubbard

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9

The Three-Step, Billion-Dollar Formula That Could Turn Your Web Site Into A Cash-Pulling Machine!

In this article we’re going to cover an overall marketing strategy that can be used with your web site. We’re going to share the three-step, billion-dollar formula that could turn your web site into a cash pulling machine.

This is a three-step formula that is making billions of dollars right now for direct- response marketers. It’s making many average people millions and millions of dollars every year. And you can use this billion dollar three-step formula to get rich with your web site.

Don’t let the simplicity of this formula fool you. It really is very simple - actually, there are only thirteen words to the whole three-step formula.

Step 1: Just get the right offer
Step 2: To the right market, through
Step 3: The right media.

Now, we know many of you have heard this formula over, and over, and over again. That’s because this formula works! But in case you don’t know it, we would like to just cover some basics here with you.

'This above all: to thine own self be true.'

Sally Field

'Education should be the process of helping everyone to discover his uniqueness.'

Tom Peterson

First of all, Step 1 and Step 2 go together. Just get the right offer to the right market. A lot of starting marketers wonder what the right offer is. You can spend your whole life learning about how to create better, and more powerful offers. But, basically, the right offer is very simple.

It’s the product or service you sell and the way you sell it. It’s the list of the benefits your product or service can give to your prospects or customers. It’s the way that you write your sales material. It’s the name that you come up with for your product or service. It’s the way you communicate your whole sales presentation, the way you position your product, the price that you sell it for, and the special discounts that you offer. It’s all of the free bonuses that you give to help compel an immediate response. It could be a special payment plan.

In short, it’s all of the different things that you try to do to compel your prospects or customers to buy from you. All the inducements, the copy that is used, the guarantee you use, and all the things that make people want to buy.

Your right market is actually a group of people that falls into two categories. It is either people who are right now your customers, or the people who are most likely to become your customer. You need only focus on reaching those two groups of people. Nobody else matters.

'I’m uncomfortable when I’m omfortable. . .I can’t help it, it’s my personality.'

Doris Lund

'Skills vary with the man. We must. . . strive by that which is born in us.'

Erica Jong

There are a lot of marketers that are very unclear about who they are really trying to reach. It gets a lot easier when you start working in niche markets selling to a certain kind of person, and you have customers that you go back to and re-sell.

The secret to making the most money is to create the right offer that is perfectly matched to the right market. And the closer that match is, the more money you can make.

Now we introduce the third step, which is the right media. The media is the vehicle that you use to reach your customers or your best prospects. In this case it is your web site.

Your web site gives you all kinds of advantages that you can’t get with traditional advertising. There is no printing cost, no typesetting, no postage, or very little postage if you’re just sending a postcard to drive people to your web site.

That’s the beautiful thing about the Internet. This formula that we are sharing with you has made, and is making, many people billions of dollars every year, collectively.

But with a web site, you have all kinds of advantages to using this formula. Now for very little cost, and even no cost, you can drive people to your web site and then keep driving them to it. Keep those people coming back for little or no cost.

So write this on your wall. You’ll take these three simple steps; there are only thirteen words here. Just get the right offer, to the right market, through the right media. And if you’ll put those simple three steps on your wall, study them, think about them, see how others are using those three steps, and then start putting them into action, you can turn your web site into a powerful cash pulling machine that just keeps that money cranking in over, and over, and over again.

'I wrote because I had to. I couldn’t stop. There wasn’t anything else I could do. If no one ever bought anything, anything I ever did, I’d still be writing. It’s beyond a compulsion.'

Logan Pearsall Smith

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10

The Billion-Dollar Time Tested Money Secret That Makes You Giant Internet Profits!

One of the things we see most often on the Internet is a lack of good headlines on websites. In fact, there are many sites with absolutely no headline whatsoever. What they’ll have in place of the headline is a big logo, a company logo, or a company name, or some kind of graphic that really has nothing to do with what they’re offering.

Another thing that we notice is that many websites only list features. They don’t list any benefits whatsoever. It’s just features of their product or service, no benefits. “What’s that product going to do for me? What’s in it for me?” That’s really all prospects and customers care about. “What is it going to do for me? How am I going to benefit from this?” People need benefits to justify the purchase.

Headlines and benefits are examples of compelling copy. They attract people to the advertisement, and they motivate them to buy what you have to offer.

It is copy like this that is most important in marketing of any sort, and the Internet is BY NO MEANS an exception! It is this copy that brought many, many marketers billions of dollars over years and years! Compelling copy is the billion dollar, time tested money secret that makes you giant Internet profits!

'To find out what one is fitted to do, and to secure an opportunity to do it, is the key to happiness.'

John D. Rockefeller III

'If you have to support yourself, you had bloody well better find some way that is going to be interesting.'

Abraham Maslow

We don’t mean to offend anyone, but a lot of the websites that are out there are put together by high tech “geeks” or “propeller heads” who don’t really understand how to write good sizzling sales copy. They not only don’t know how to write good advertising sales copy, they don’t even know how to design a website for maximum selling power. Nine out of ten know how to design a website that will dazzle the eyes of another web designer. They get wrapped up in this all the time. Again, it’s human nature we think. They look up to other web designers, they don’t look up to selling anything.

They put together websites that the whole impact is visual, the whole impact is what you see. It slows down the delivery of the site. People pass by and go on. They just don’t understand that everything on that website page has to be designed and laid out with the total question in mind is “Will this sell more products?” “Will this make a person buy the product?” A good basis in copyrighting will make you stand out miles ahead of anybody else on the web. Learn to write good copy . . . and use it!

'Lack of will power has caused more failures than lack of intelligence or ability.'

Flower A. Newhouse

'I cannot give you the formula for success, but I can give you the formula for failure:try to please everybody.'

Herbert Bayard Swope

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11

How To Get Rich With Internet Auctions - Even If You Can’t Leave Your House Or Don’t Want to Work!

Recently, we came across the story of a woman who contracted Systemic Lupus. Because of her condition, she had to leave her job - she had enjoyed her job, but it had become very difficult for her to get out of the house.

So, she began going online . . . and soon she started setting up some online auctions. What she found was that she could still interact with other people - and make money - over the Internet!

This is one of the most powerful attractions of Internet auctions as a business opportunity - it requires no travel, and you can do it all from the comfort of your own home. You could be sitting at your home desk - or your kitchen table, wherever you have your computer hooked up - sipping a drink and enjoying a snack. All the while, though, you’re plugging product after product into the website for auctioning! This is how you could get rich with Internet auctions - even if you can’t leave your house or don’t want to work!

The woman we mentioned earlier who suffered from Systemic Lupus probably summed it all up the best - “It’s given me contact with the outside world again - It allows me to be connected to society again.”

'Brave men rejoice in adversity, just as brave soldiers triumph in war.'

Marcus Annaeus Seneca

'Some minds seem almost to create themselves, springing up under every disadvantage and working their solitary but irresistible way through a thousand obstacles.'

Washington Irving

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12

Striking Per-Inquiry Deals With Magazines

Magazines tend to be more difficult to make per-inquiry deals with, but they do have what is known as “remnant space.” Magazines are printed on large sheets of paper that may represent sixteen pages. Let’s say they only have fifteen pages filled with material and copy, and the sixteenth page is still unfinished.

The magazine publishers have to fill those blank spaces, and that’s where you can come in and try to get yourself a deal. You can split the profits on an ad and both win! This is how to make thousands of dollars helping the magazines and newspapers solve one of their biggest problems!

You’re getting the free publicity, you’re getting the profits . . . and if you’ve matched yourself up with a publication that represents the same market your product was designed to serve, you can potentially make thousands of dollars . . . or more!

'Treasure the memories of past isfortunes; they constitute our bank of fortitude.'

Eric Hoffer

'If you call your troubles experiences, and remember that every experience develops some latent force within you, you will grow vigorous and happy, however adverse your circumstances may seem to be.'

John R. Miller

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13

How To Double Or Triple Your Income!

There are two things that could potentially double or triple your income, just as they have for us:
Your growing knowledge and experience in your market can help you make more money. You’ll learn the strategies that make money in your market and those that don’t. Then, you can use this knowledge in all of your future promotions.

Your customer base can also grow every year. You can make more sales to this ever-growing group of customers.

'My credo is etched on my mirror in my bathroom and I see it when I brush me teeth in the morning. It says, “Don’t worry, Be Happy, Feel Good.” When you see that first thing, and you reflect on it, the rest of the day seems to glide by pretty well.'

Henry Moore

'Day’s sweetest moments are at dawn.'

Friedrich Nietzsche

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14

How To Turn Just Eighty-Two Cents A Day Into A Potential Income Of $50,000.00 - $100,000.00 A year - Or More - With The Power Of E-Mail!

In this article, we’re going to discuss e-zines. They are very effective, and the secret I am going to reveal is how to turn just eighty-two cents a day into a potential income of $50,000 - $100,000 a year - or more - with the power of e-mail!

Eighty-two cents a day is less than the price of a candy bar and a can of pop per day. Plus, if you’re overweight, and you stop eating that candy bar and drinking that can of pop, then take this eighty-two cents and put it towards this marketing effort, not only is it going to make money, you’re going to lose weight! Talk about a double deal!

The secret I am going to reveal deals with using a list server. I don’t want to get too deeply into the technology side of this, because you don’t really need to know that much. A list server can actually handle your e-zine for you easily, quickly, and hands-off. It is a very powerful and effective piece of technology.

The good thing about these are the fact that, in most instances, when you get your web site set up (if you decide to set up a web site) and start an e-zine, I suggest you use it. Most web hosts can actually offer a list server which can manage your complete e-zine for about eighty-two cents a day. It is very inexpensive.

'Nature arms each man with some faculty which enables him to do easily some feat impossible to any other.'

George Burns

'We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects.'

Samuel Warren

The great thing about using a list server is that it doesn’t have to be on your computer. It’s a piece of technology - software - that is part of your ISP’s (Internet Service Provider’s) site, and can be accessible to you. It is on their server, so it is nothing you have to install on your own computer and mess around with.

It is a great piece of technology for anybody wanting an e-zine that wants to make it big!

You can certainly start an e-zine thinking along these lines: “I am only going to have 50 or 100 people on the list, so I guess I’ll just use my e-mail software, like Eudora Pro, or Microsoft Outlook, or Netscape.” If you really want your e-zine list to grow, though, and you really want to make a lot of money with it, it is a good idea to get a list server that will manage it for you. It’s very simple. I’ll give you an example showing just how simple it is and how you can do it, basically hands off.

Let’s say, just for example, that you get a list server. It costs about eighty-two cents a day and you really market that e-zine to people. You give your e-zine a value. You really push people to get signed up, and you get about ten people subscribing to your e-zine every single day for 365 days.

'Problems are only opportunities in
work clothes.'

Theodore N. Vail

'Half the unhappiness in life comes from
people being afraid to go straight at things.'

William F. Halsey

After a year you have 3,650 people on your list. That’s not a huge number of people. Now, let’s say that you average just $20.00 profit for every person on your list. Just $20.00.

Of course, some people aren’t going to buy anything. Some people are going to buy a $100.00 package. Some people a $700.00 package. Once you average it all out, though, you find that you make $20.00 for every person signed up to receive your e-zine.

With 3,650 people on your list you would pocket $73,000.00 in cash!

Let’s say you double that. Let’s say you add just 20 people to your e-zine list every single day for a year and you average a $20.00 sale per person. That equals $146,000.00 using that e-zine list, if you’re averaging just a $20.00 sale per person!

Is having 3,000 people on your e-zine list unbelievable? Of course not! We’ve went and looked at companies. The average number of most e-zine lists is about 10,000 subscribers. There are companies with 90,000 people on their e-zine lists. There is one company with 300,000 people on their e-zine list.

These e-zine lists get large, especially if you’re targeting a niche market. Let’s say that you work hard and you only get 5,000 subscribers on your e-zine list. You send out an e-zine and you decide to make them an offer - a great product that sells for $200.00. You send out this sales message to your e-zine list, and you only get 2% of the people to order that package. That’s 100 sales at $200.00 each. That’s $20,000.00 from a very simple, inexpensive e-mailing to your e-zine list! Plus, that’s just one time, one sale. You can go back to your list again and again, and again. There is no limit!

'The best way out of a problem is through it.'

Dag Hammarskjold

'Life is all memory except for the one present moment that goes by so quick you can hardly catch it going.'

W. Somerset Maugham

How easy is it? Well let me give you a brief example of how a business associate of ours used it. He got a list server, and he had places for people to sign up for his e-zine all over his web site. The funny thing about it is, he didn’t realize people were signing up until he went into the list server and asked it to send him a complete list of all the people that had subscribed. It sent back a list of 300 people - after only a couple of weeks!

Three hundred people had gone to his site and decided to sign up for the e-zine. They never contacted him personally. They were doing it while he was asleep or while he was doing something else, but they were all signed up to get information about his company and his e-zine.

Our associate sat down at his computer and thought, “I’ve got 300 people. I’d better send them something.” So he sat down at the computer and, for the next 30 minutes, wrote out things off the top of his head.

'He is blessed over all mortals who loses no moment of the passing life.'

Mignon McLaughlin

'If it weren’t for the last minute, nothing
would get done.'

Marcus Aurelius

He wrote down a few marketing ideas and some things he had noticed about the Internet, and in there he put an offer for a very inexpensive book - a $20.00 book.

It was just a test. He wanted to see what the response would be. After he got that e-zine done, he used the list server to send them out all at once. He didn’t have to send out a separate e-mail to all 300 people. All he had to do was send that one e-mail message to his list server and the list server automatically sent e-mails out to all 300 people. It was all done by that list server, and it only cost him eighty-two cents a day.

The amazing thing is, after 30 minutes of sitting there writing that e-zine message and having it sent to the list server, within two minutes he had his first order. That was exciting! It was his very first e-zine and his first order for $20.00!

The next message he received was a question from somebody who wanted to know a little bit more information. Then in came his next order...then another order, and another order, and another order!
They kept coming in very heavily for the next couple of hours. Over the night he got more orders, and he came in the next morning to find that there were even more orders in his e-mail box. He was so excited, because here was something that cost him virtually pennies a day! He could sit down, write a very quick message in 30 minutes, send it out to all these people, and within minutes start getting orders back in.

'Have patience with all things, but chiefly have patience with yourself. Do not lose courage in considering your own mperfections, but instantly set about
remedying them—every day begin the task anew.'

Martha Stewart

'A man who is afraid will do anything.'

O.J. Simpson

Don’t think that this has to be more difficult than it is, or takes more time than it should. There is a lot of technology out there you could purchase for virtually pennies a day and make the process very automatic. This can potentially pull profits in very quickly.

Whenever you are looking at starting your own e-zine, I encourage you to look at all the technology available. There is technology out there that makes your life easier in Internet marketing and e-mail marketing.

Do some research first. Find out what is going to make it easy for you, and utilize it in your own business.

'A wounded deer leaps the highest.'

Emily Dickinson

'Every failure made me more confident. Because I wanted even more to achieve
things, as revenge. To show that I could.'

Roman Polanski

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15

Why Small Markets Equal BIG Money!

Forget about big markets. The bigger the market the more generalized it is, and the more generalized it is the higher it is going to cost you to reach that market.

Think small. Small equals big. Small markets are easier to reach. They’re cheaper to reach. They’re more responsive. It really levels the playing field. There are plenty of profits there for you, but not nearly enough profits for the big companies.

'Sometimes I have believed as many as six impossible things before breakfast.'

Johann von Goethe

'Put yourself in competition with yourself each day. Each morning look back upon
your work of yesterday and then try to beat it.'

David Halberstam

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16

Preemptive Advertising Could Make You Millions!

You may think that you're not really that special and unique. You may think that you're pretty much the same as everyone else in your market. But there are all sorts of things your customers don't know about - processes that are inherent in your type of business, how you got involved in business, certain things you offer your customers in a very unique way.

In preemptive advertising you clearly communicate every single aspect of your business that makes you unique and somehow sets you apart.

This helps add a personal touch to your advertising, and it helps show that you really know what you're talking about and you know what your prospects want and need.

It’s a way of showing them that you understand their problems and can fix them. Many companies have made millions of dollars using this very same technique. This is why preemptive advertising can make you up to $1,000,000 a year . . . or even more!

'When the going gets tough, the tough get going.'

Frank Leahy

'The block of granite which was an obstacle in the path of the weak becomes a stepping-stone in the path of the strong.'

Thomas Carlyle

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17

THE SMART WAY To Make Money Starting With Zero!

Get credit on the ads you run and all your printed sales material. This is the smart way you can make money starting with zero. It may take a little time and work to put this together, but it can be done. We started our empire with around $300 for our first ad. All of our initial sales material was printed on credit. And we built our business from the profits that were generated from our first ad.

Here’s a tip you can use: Develop your first promotion around something that’s selling extremely well for other people. This gives you the best chance to make a fast profit on your first ad. Use that profit to pay back your creditors and run more ads.

''Problems are the cutting edge that distinguishes between success and failure. Problems create our courage and wisdom.'

M. Scott Peck

'It is often better to have a great deal of harm happen to one than a little; a great deal may rouse you to remove what a little will only accustom you to endure.'

Grenville Kleiser

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18

These Are Four Steps To Becoming A Multi-Millionaire!

1. Have a product or service that you know your targeted audience wants.
2. Know how to write pulling ads.
3. Offer a competitive price and service.
4. Target your market.

If you can do this, there is no reason you should not be a huge success in the direct-response marketing business. It’s that simple; it’s just that easy.

'I didn’t know I’d have to be torn down before I could be built up.'

Anon.

'Suffering!. . . We owe to it all that is good in us, all that gives value to life; we owe
to it pity, we owe to it courage, we owe to it all the virtues.'

Anatole France

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19

How To Turn Your Cassette Tape Product Into Two, Three, Or Even MORE Hot Products - No New Material Required!

In this article I’ll be discussing creating a CD-ROM that is related to the Internet, because the Internet is a hot topic right now. It’s getting a lot of people excited, and it’s making a lot of people money.

You can create a CD-ROM with a many different things on it. Creating a CD-ROM that deals with the Internet just creates an opportunity to have a really hot-selling product! There’s a lot of stuff you can put on CD-ROMs that would take you a long time to write, and a lot of time to develop, but one of the ideas that I have is to go find websites where people either are giving away or selling good information reports.

Contact them. Tell them you’re putting together a CD-ROM. Tell them that this CD-ROM is going to be a hot-seller, and you know you’ve got a real winner here. They may believe that you can sell a lot of copies of this CD-ROM and create a lot of exposure for them. Tell them that you’d like to list their report, or their manual if it’s a small one, on your CD-ROM. In exchange, you will give them a link to their website so that people who read their report can go straight to their website.

You can get as many as a CD-ROM will hold. You can get dozens and dozens of these reports on this CD. By creating a massive library of reports you create a valuable product that you can actually sell.

To go even further than that, though, I do recommend you put more on the CD-ROM than just the reports. You can also put a link library or a link list of sites all related to the topic that your CD-ROM is showing. You can sell advertising on the CD. There are lots of things you can do with the CD-ROM.

'Strong people are made by opposition, like kites that go up against the wind.'

Frank Harris

'You’ll never find a better sparring partner than adversity.'

Walt Schmidt

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20

How A Product We Made In ONE DAY’S TIME Helped Make Us A FORTUNE – And How You Could Do The Same Thing!

In this article I would like to cover a couple of the informational products that we’ve had over the last decade. We have produced literally hundreds of these products, and they keep getting easier.

That’s something we would like to share with you. The more you do, the easier it gets, until it becomes very, very simple. As long as you’re providing good information to your specific market, who cares if it just took you a day or less to put it together?

We produced our “$2,500 Weekend” program in one day. When we first found out about this business, we bought a book that was called Twenty-Five Thousand Dollars For A Few Hours Of Work Doesn’t Seem Fair. That book sold for a number of years. Even though I fell in love with the idea of self-publishing, we always thought, “We’ll never make $25,000 working a few hours.”

When you average out the time we spent on that one product versus the amount we made, we made over $50,000 an hour. That’s from taking the profits from that book, not from gross sales. So, it is possible. Again, you’re getting paid for the product sold. It doesn’t have anything to do with the amount of time that you spend on it.

'The one sure means of dealing with boredom is to care for someone else, to do something kind and good.'

Theodore Haecker

'Man is the only animal that can be bored.'

Erich Fromm

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21

Growing With Your Profits Is The Ultimate Key To Success!

The people who grow with their profits are the people who will find the most success with mail-order.
Profits are a sign that you’re doing something right. Luck can always be a factor, and it will always smile upon the people who refuse to quit and keep coming up with new ideas.

They say luck comes when preparation meets opportunity. The truth is, if you’re using the profits of your business to grow, and you stay flexible to new ideas and new things, you will always be able to do well.

Always keep that cash flow moving, and use your profits to expand to get more business. When you do, you’ll find the success you’re looking for.

'You decide you’ll wait for your pitch. Then as the ball starts toward the plate, you think about your stance. And then you think about your swing. And then you realize that the ball that went past you for a strike was your pitch.’

Bobby Murcer

'Nothing at all will be attempted if all possible objections must first be overcome.’

Samuel Johnson

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22

The “PS” Get-Rich Technique! How to Instantly Get People To Read Your Entire Sales Copy In One Sitting!

Another very good technique you can use in your copy is the P.S. technique.

Many times when you look at a sales letter, you’ll notice that it has a P.S. (postscript) - and most of them keep going with P.P.S.’s, P.P.P.S.’s, etc.

These postscripts are very powerful tools in your copy - you should always include them in your copy! Why? Because in your P.S. you condense the whole offer into a few lines of copy, and make it exciting again. It’s your biggest and most grand selling attempt in your whole sales letter!

Why repeat your offer in a P.S. you ask? Studies show that when people receive sales letters most of them turn directly to the back page and read the P.S. first. They look to see who’s signed the letter.
Therefore, if you do a good job of restating your offer in the P.S. and make it exciting and enticing, you will make that prospect want to read the whole sales letter.

The sales letter can then do it’s whole selling job on the prospect, and you stand a much larger chance of making that sale!

'One appreciates that daily life is really good when one wakes from a horrible dream, or when one takes the first outing after a sickness. Why not realize it now?'

Ralph Waldo Emerson

'Monotony is the awful reward of the careful.'

Jules Renard

The same is true for a website. The reader will scan down the website looking for interesting things first of all. And the P.S. at the end will be interesting! This is how you could instantly get people to read your entire sales copy in one sitting!

If you have some sort of FREE bonus or other exciting incentive like that as part of your offer, you could follow the P.S. with a P.P.S. that explains that the prospect will receive a FREE bonus gift, and that they should order immediately. You’ll have set aside one of the most attractive aspects of your offer in a P.P.S. all its own - giving that sales letter even more power!

This is the P.S. get-rich technique! By using P.S.’s, P.P.S.’s, etc. in your sales letters and on your websites you add incredible power to your offers - and could potentially bring in much more in sales . . . and in money!

'Remorse begets reform.'

William Cowper

'In order to change, we must be sick and tired of being sick and tired.'

Anon.

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23

Three Easy Ways To Get Powerful Ideas That Could Make You A Fortune On The Internet!

Now I have three easy ways to get powerful ideas that could make you a fortune on the Internet!

I speak with many customers, and when they are talking to me, they’re always saying they don’t have any ideas, and they don’t know what to sell. That amazes me, because when I look at my own business and talk to other successful people in our marketplace we always joke about the fact that we have the exact opposite problem. We have too many ideas and not enough time to pursue all of them!

Nevertheless, there are a lot of people out there who simply don’t know how to get ideas. Therefore, here are three easy ways to create and develop cash producing ideas that could make you a fortune on the Internet.

1. Find promotions that are working well for other people on the Internet and use their ideas.

Anything that someone’s using to make money for themselves can be modified to make money for you and your web site! Just find promotions that are making money for other people right now, and study them. Think conceptually.

'Poets are like baseball pitchers. Both have their moments. The intervals are the tough things.'

Anton Chekhov

'Man lives by habits indeed, but what he lives for is thrill and excitements. . .From time immemorial war has been. . .the supremely thrilling excitement.'

Henry Ward Beecher

Think about the reasons why those promotions are working.

Try to explore the real reasons they are making money. Try to look behind the promotion into the heart of why that particular web site is working or making money. What’s behind their success? Why do people get excited when they visit those web sites? Why do people fork over their credit card and purchase those products?

You can use this information a couple of different ways. You can sell something similar to what they have. You can go to that same market and say, “I’ve got something that is similar to this product that’s working well.” Or, you can use their themes or their main copy formulas for whatever you’re selling. You’re not going to steal their exact idea or copy, but you can incorporate their main themes and formulas into your own marketing plan.

2. Get to know your customers intimately.

Know what your customers like and develop products and services for them based on this knowledge. This is one of the simplest money making secrets, but many people tend to complicate it and make it harder than it is.

Many people spend way too much time thinking about what to sell rather than the people that they want to sell to and their market. You should constantly be thinking about your best customers. Offer them a variety of products and services that fill their needs and wants!

'Boredom is the most horrible of wolves.'

Erich Fromm

'Sunshine is delicious, rain is refreshing, wind braces us, snow is exhilarating; there is no such thing as bad weather, only different kinds of good weather.'

Johann von Goethe

By knowing your customers intimately, getting into their heads, and finding out what they like and what they want to buy, you can create a product or service that caters to your market’s needs and serve them!

You can test selling messages and find out what your market responds to the best. By knowing your market intimately, though, you’re going to have a better idea of what they’ll respond to, what they like, what they want, and what they need.

Your intimate knowledge of these people will grow as you begin to serve them, do business with them, and hear from them. They will e-mail you, write you, and tell you more about why your products help them.

The more you do business with that select group of customers, the more you’re going to find out, and the more you’re going to learn about who they are and how you can help them through the products and services you offer them.

3. Collect every great ad and sales letter you can find.

You need to study ads, and always look for new ads that work, old ads that still work, and keep notes on what you like about these ads and sales letters. You can use this information to piece together your own powerful ads, products, and services based on the information you see from other great ads and sales letters you find.

'When people are bored, it is primarily with their own selves that they are bored.'

Friedrich Nietzsche

'Nothing is interesting if you’re not interested.'

Anon.

I have a huge binder full of ads and sales letters. In fact, I have more than one binder full of ads and sales letters that other people are using. If I see an ad or a sales letter that I know is powerful and making a huge profit, or if I see phrases or headlines that I like, I photocopy it or just take the whole ad and stick it right in a binder and keep a collection.

That collection is very valuable to me whenever I go to create new ads and sales letters! If you don’t already have a collection of ads and sales letters, you should definitely start your own collection! You can come up with all kinds of breakthrough ideas just by studying sales materials that other companies are using. Then find ways to transfer those ideas and concepts into your own promotions.

Here’s a trick that most people never think about! When you come across a web site that you know is getting a lot of traffic, you can actually print that web site out on your printer and add it to your collection of ads and sales letters. You could create an entire section in your binder that contains only web sites.

Most people don’t even think about printing web sites out. They see good web sites and they just try to remember what they saw, or they’ll jot down a little note and try to remember where the address was for that web site so they can return to it. Memories fade quickly!

'Were it possible for us to see further than our knowledge reaches, perhaps we would endure our sadnesses with greater confidence than our joys. For they are moments when something new has entered into us, something unknown.'

Helen Keller

'One day in retrospect the years of truggle will strike you as the most beautiful.'

From a fortune cookie

By actually printing out the web site, you can add it to your collection and have a file containing Internet promotions and sales letters. The nice thing about most web sites printouts is the fact that they actually list the web site address right along the bottom of the printed page so you can have a permanent imprint of where that web site was if you need to go back and see if they’ve updated it, and to see if they’re testing new things.

By collecting the ads and sales letters you see in print in magazines, newspapers, and direct mail pieces, and adding that extra dimension of printing web sites that you see directly off the Internet and adding those to your collection, you can create a huge collection of sales letters, ads, headlines, and all sorts of offers. Then, every time you need to create your own sales pieces or just get ideas for different products to create, you can turn to this collection! It can be an invaluable resource for you!

These ideas are pretty simple. There are just three of them. If you’ll use these ideas, you should never have an excuse again for why you don’t have any ideas! There are many ideas out there. You need to figure out how to go out there and grab the ones that will work best for your situations and your customers. You’ll have more ideas than you can ever use!

'Everything comes to him who hustles while he waits.'

Anon.

'All things come to him who waits—provided he knows what he is waiting for.'

Leo Tolstoy

The late great Godfather of discount marketing and the founder of Wal-Mart, Sam Walton, once said he didn’t think he could attribute any of his success to any idea that he didn’t copy from someone else. That’s a good statement to remember! The true innovators, movers, and shakers out there in the world of riches generally know how to copy an idea to success.

I don’t mean for you to steal ideas! There’s a big difference between stealing and copying. That’s why they call a collection or file of advertisements you like that made money a “swipe file.” It’s where you go to dip in and get ideas for your own marketing, for your own products, and for your own services to offer.

This is the beauty of the World Wide Web! You don’t even have to subscribe to magazines or rip open junk mail to get good ideas.

By the way, there is no such thing as “junk mail” when you are building a swipe file. It’s all valuable information that you may want to keep!

With the Internet, though, all you have to do is hit the print button, or click on “file” then click on “print” in the menu that comes down. Print out those pages and “borrow” from the ideas, the layout, the design, the color maybe... maybe even a type font or the way type is presented on the page!

This is valuable stuff to keep and file away. Then, when you are needing an idea, just start thumbing through it.

'Pain makes man think. Thought makes man wise. Wisdom makes life endurable.'

John Patrick

'Suffering is also one of the ways of knowing you’re alive.'

Jessamyn West

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24

How To Make Up To 3-Times More Money By Offering Outrageous Refund Guarantees On Everything You Sell!

Of all the marketing tactics that have popped up through the years, certainly one of the most important and powerful is risk reversal.

Every offer has a degree of risk in it - the amount of risk varies from offer to offer. But, with the great majority of offers, the risk is on the shoulders of the prospect or customer. They’re the ones taking the chance by ordering a product through the mail or over the Internet.

They have no solid proof that you’ve got what you’re offering them. They have no proof that you really plan to give them what they pay for. How are they to know that you’re not just there to trick people into sending you money?

Likewise, people want to be taken care of if the product turns out to not turn out to be what they wanted. They want to know that they’ll get satisfaction somehow. They’re scared they’re going to hear some reason why you can’t refund their money should they be dissatisfied.

These are all different forms of risk - they make it risky for the prospect to order what you have to offer. Risk hangs heavily on a prospect’s head, and can well prove to be the basis behind a non-purchasing decision.

'Man is what he believes.'

William James

'The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.'

Norman Cousins

This is where risk reversal becomes important. Using risk reversal techniques you’re able to transfer the risk from your prospects’ shoulders to your own.

One of the most widespread use of risk reversal in direct marketing is through refund guarantees. By guaranteeing that a customer will at least get their money back, a marketer is essentially eliminating the risk to the prospect and taking on a certain amount of risk for themselves.

The amount of risk removed from the customer and placed on the marketer is dependent on how much the guarantee is in the favor of the customer. For example, a guarantee of a refund should a product be defective is less to a customer’s favor than a guarantee of receiving specific results.

Likewise, a guarantee of specific results gained from using the products is less to the customer’s favor than a guarantee that if the product does not meet the customer’s standards it can be returned for a full refund.

From one to the next, there is less and less risk for the customer and more and more risk placed upon the shoulders of the marketer. A simple defective product refund leaves a customer very little room to return a product for a refund. With a “specific results not met” example, though, there are more factors and accidents that might lead to a refund situation to the detriment of the marketer.

'They can because they think they can.'

Jules Renard

'The unthankful heart discovers no mercies; but the thankful heart will find, in every hour, some heavenly blessings.'

Ernest Holmes

The “satisfaction guaranteed or your money back” type of guarantee is the most powerful of all. “Satisfaction” will be determined only by the prospect’s opinion and point of view - nothing else. Therefore, if they’re not happy with it, they can send it back for a refund. This puts a lot of risk on the marketer!

But, it is with these “outrageous” sorts of guarantees that the most sales will typically come. The risk reversal appears more than complete - in fact, the marketer has set the customer up in a situation where they virtually can’t lose if they order the product! It will therefore attract a lot more buyers - potentially three times more than a simple defective product guarantee . . . perhaps even more! This is how you could make three times more money by offering outrageous refund guarantees on anything you sell!

And there are all sorts of creative, prospect-attracting ways these sorts of guarantees can be used in offers. One of the most popular and better selling are the time-sensitive “satisfaction guaranteed” guarantees. You see these a lot on infomercials. “If you are not 100% satisfied ship it back in ten days for a full refund.”

Ten days really doesn’t give a customer a lot of leeway, does it? Companies are expanding these sorts of guarantees, and finding them successful when expanded . . . one year, five years, ten years, twenty years . . . we are even seeing LIFETIME GUARANTEES! If they’re not satisfied with the product’s performance at any point in their LIFETIME they can return it for a full refund!

These sorts of guarantees really attract customers like a fly is attracted to honey. They’re very powerful, and they could bring you a fortune in sales!

'The only menace is inertia.'

Anon.

'An enthusiast may bore others, but he has never a dull moment himself.'

Tug McGraw

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25

Keep Out Of Legal Trouble By Following These Four Rules!

There was a time when legal issues did not concern us that much. Starting out, we didn’t have much to lose. The longer we’ve been in the business, though, the longer we have realized that this attitude in the beginning was really very foolish. Legal aspects are really very important. Pay attention to them at all times.

Here we have given you several of the “black and white” rules. You must remember, though, there are many rules that are in the gray area, and you should try to learn them too.

If you follow the rules we are going to give you now, you will be able to avoid legal problems. The real key, though, is knowing how to treat people right. If you were to study most of the companies that ended up in trouble, you would find that they weren’t treating people well, whether it was dishonesty or whatever.

Here are the four “legal” rules that you must follow if you want to get rich:

1. A marketer cannot make false, or mis leading, claims in advertising.

2. A marketer cannot ignore refund requests.

'Our minds can shape the way a thing will be because we act according to our expectations.'

James Lane Allen

'All that we are is the result of what we have thought. The mind is everything. What we think, we become.'

Eddie Rickenbacker

3. A marketer cannot fail to ship an order within a reasonable time, unless otherwise specified, and agreed upon, by the buyer.

4. If a marketer cannot ship a product in the period they have promised, or within 30 days, the customer must be notified of any delay, and offered a refund. The choice of waiting or receiving a refund is the customer’s. If the customer elects to wait another 30 days, and the order still is not shipped, the mail-order firm must auto-matically refund the customer’s money.

Doing these four things will keep the U.S. postal inspectors off your back so you can run your business without even thinking about them!

These rules are easy to understand and comply with. They do not represent a valid reason for avoiding the potentially tremendous money-making, mail-order business. But, there are operators who are either dishonest or just plain careless, and are being shut down after too many complaints have been received by the Better Business Bureau or the U.S. Post Office. Their loss, however, can be your gain!

'Man cannot remake himself without suffering, for he is both the marble and
the sculptor.'

Dr. Alexis Carrel

'There is no coming to consciousness
without pain.'

Carl Jung

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