First off, we’d like to offer our thanks to you for investing in this powerful new Ebook. Seeing its publication after so many years of research and testing is like sending a child into the world… a child that can show you how to succeed like never before!

The Internet is the greatest technological develop-ment in history. It’s the 21st century breakthrough that is making many average men and women who would never have had any chance to get rich in the past HUGE amounts of money!

They have simply learned a few key things that explain how to work in the comfort and safety of their own homes, and now they can do business on a global scale, making more cash than most people ever dream possible – and it all comes from simply pushing a few buttons on their computers and learning a few key fundamentals.

It’s not as complicated as most people think. One gentleman in Indianapolis started out as a pizza delivery guy. Within a few months, though, he discovered a way to make a six figure income on the Internet. Today he’s one of the most respected, top paid Internet marketing experts online.

He’s not a brain surgeon. In fact, most of the Internet marketing millionaires we’ve researched aren’t geniuses or Einstein-in-the-makings. Most of them come from ordinary backgrounds. They made some money on the Internet in their spare time, but eventually their Internet profits blossomed into huge fortunes. Many of them were able to quit their full time jobs and stayed home to work on their Internet businesses – making money using the power of the Internet. And now you can do it too, thanks to Internet Millions Made Easy!

Now all of this is easier than you could ever imagine. We’ve put all of this powerful, profitable information in one simple electronic book – an E-book that could change your life – and your bank statements – like never before!

Do you want to buy a car? A House? Want to go on a nice vacation? The proven, time-tested system to generate massive amounts of extra cash is right here waiting for you!

Your prospects will want to know seven things when they read your ad. Your ability to answer these questions will determine how high your response will be.

It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer.

Get creative. And remember, your prospects want to know only what’s in it for them. Here are the seven questions your ad must answer:

1. What is the product?

2. How much does it cost?

3. Is there a bonus if they buy?

4. Is there a refund guarantee?

5. Are there payment options?

6. Is there a special incentive?

7. Are there any restrictions, such as a limited-time offer?

When you write an ad, a higher degree of believability can be achieved by stating specific facts.

By saying you are “offering a discounted price,” you are making a generalization. But, if you say you are “offering a discount of 30 percent off the original price,” you are making a specific fact and benefit to the reader. In that way, a prospect perceives the “full value” of your offer.

Also, by being specific you will show that you really know what your product can do. This builds trust in the prospect because you really know what you are talking about, and they will be much more open to buying what you have.

Specifics make your words more believable. And the more specific you can be, the better.

Once you get a reader’s attention, it is time to list the advantages, values, benefits, and positive arguments. This is how to sell to the skeptics!

Some advertisers feel a need to be brief in presenting their claims, assuming that people will be bored with a complete explanation.

Nothing could be further from the truth. People want to know the facts, all the facts! One fact may appeal to some, while a different fact appeals to another. By leaving out one fact, you will lose those who otherwise might have been convinced.

People will generally not read an advertisement twice, for the same reason you would not read an editorial twice. People will make a buying decision based on the first reading.

Therefore, you must tell your full story and present all your facts within that first reading. There is no second chance to convince a reader.

When we first got into the mail-order business we started with one $300 ad. At the time we had a little carpet-cleaning business. Until the mail-order profits really started coming in, we were working both of the businesses at the same time.

We started out with our mail-order business part-time, but the profits grew and grew to the point where we retired from the carpet-cleaning business altogether and made our mail-order business our full-time occupation.

This is, in fact, a very smart way to start a mail-order business. It is not wise to take big risks like quitting your job and throwing your life savings away on an early promotion. If you do it part-time, though, you can have money to fall back on until you find that promotion that really works for you. This is the SMART WAY to make money starting with zero!

If you’re a websurfer, you’ve probably at some point come across a company called The Link Exchange. When it first started, some people laughed at it. Oh the Link Exchange - big deal! But they’re not laughing anymore . . . because Link Exchange was bought out for an incredible sum - and the owners made an absolutely shocking profit in the buyout! Find our how others are doing it . . . and you can too!

They put a banner ad on your Site and then they rotate the ad. Your ad will appear on somebody else’s Site, their ad will appear on your Site. The next time someone clicks, a different ad pops up and they just constantly exchange ads, your ad floats all over the place, and ads appear on your Site.

Well, that was a pretty cool idea, but a lot of folks thought it wasn’t that big of a deal. Microsoft just bought the Link Exchange company for $250 million! The $250,000,000 BUY-OUT!

So, even if your products weren’t moving that fast, as long as you had a lot of advertising on your Site and it was in place and people were visiting, someone like Yahoo or Microsoft can come and buy your company for millions and millions and millions and you just say, “Okay, you can have it!” and then you go start another one! This is how to get Microsoft or another multi-billion-dollar corporation to pay you millions for your website!

This idea could make some of you readers worth many, many tens of millions of dollars!

You could become an instant millionaire! I know a lot of people say that and you have to laugh at some of their claims but Link Exchange - overnight - made $250 million. And they were doing fine just putting along. It wasn’t like they were losing money! They were doing okay. But then the buy-out came.

Everyone’s gobbling each other up on these Internet companies. There have been other companies that have been sold recently, and it sends their stock through the roof - it makes these 18 year old, wet behind the ears, snot-nose, computer geeks from college millionaires and billionaires!

If your product is a money-making opportunity, one of the best things you can do is put pictures of money on your website! This is how to instantly get people excited about your offer!

When they come to your website, that picture of money will instantly grab their attention. Words take a few seconds to set in . . . but a picture of money is an instantly recognized icon, and is instantly exciting!

Almost everybody would like to have more money, and do less work to get it. Indeed, money has become one of the most important, most coveted commodities of all time. It’s instantly recognized, and it’s instantly desired. That’s why something as simple as a picture of money on your website will instantly have most prospects excited and interested in reading to find out what you have to offer!

And typically, the larger the bill denomination, the more enticing that image is! A one-dollar bill is common - but what about a hundred dollar bill? Or a thousand? Ten thousand? These are even more attractive because they represent more money!

Here’s another thing about competition: the people, when people buy one thing, chances are they’ll buy from you if they’ll buy from your competitor. From what we’ve seen, there is plenty of business to go around. There’s plenty of business for everyone.

If somebody buys from you once, they’ll buy from you again and again, and they’ll buy from your competitors, and they’re insatiable. For years, we have rented our mailing list out to other companies who sell the same types of products and services that we sell, and we get additional revenue every month from renting our mailing list out.

Objections are problems you’ll be faced with every single day. These are all the reasons your prospects won’t buy from you. We all have these problems. All of us in this business must find as many ways as possible to overcome these objections in order to make the most money possible. Here’s how you can turn this problem into cold, hard cash:

1. You must track these problems down. What are they? The only way to find out is to talk to your customers and prospects. Ask them.

2. Make a list of all these objections.

3. Then find as many ways as you can to overcome these objections in your sales material.

You can eliminate these objections by showing your prospects why their reasons not to buy from you are wrong. Don’t hide from these problems. Tackle them head on. Come right out and state the reasons they may be afraid to buy and show them how you will make sure these things don’t happen. Do this, and you’ll turn these problems into cold, hard cash!

People pick out what interests them by scanning the headlines. Therefore, a headline must reveal, not conceal, a person’s self-interest. Self-interest is how to make sure your prospects instantly spot your ad as they flip the pages of their favorite magazine.

People do not read magazines in order to read your ad. This is important to keep in mind because many times people who run ads in magazines that go out to their market pay very close attention to the ads that are in it. Most of these ads are written by their competitors, plus their ad is in there too.

But, at the same time, it is dangerous when you start assuming that other people are also paying close attention to the ads. Granted, your competitors probably are, but what about the prospects and potential customers that are reading that magazine? The market doesn’t care about your ads. They don’t subscribe for the ads.

Therefore, these prospects and customers will look at ads in a very passive way. They just skim. They know that you’re trying to sell them something, so they have their defenses up.

Therefore, you have to have a clear, compelling ad that grabs their attention with a massive catering to their self-interest. The ad should seem to jump off the page. If you are able to make ads do this to readers, you will make money.

YES! You Can Sell Internet Advertising ... Even Without A Website!

We’re going to show you how to do it even if you don’t have a web site. All you really need is an e-mail address. The way to do that is to become an advertising broker for niche markets.

There are some very large companies that are brokers for some of these very large web sites. Some of the search engines like Yahoo and Hot Bot and Infoseek, and some very large corporate sites use them.

But you can make a lot of money by being an advertising broker for niche markets. And the great thing about this is you can focus on a niche market that you have an interest in. So you are doing something that you enjoy, but you are also making a lot of money.

Let’s run through a quick example - we think an example would really explain how you might do this. Let’s say that you really like your dog. Maybe you have five dogs or six dogs. You like dogs and you go to all these web sites. You are interested in caring for your dog, and training your dog. You could actually contact a lot of these small and medium sized web sites dealing with the training and caring for dogs. A lot of these sites actually offer advertising, both banner advertising, classified advertising, and all sorts of other different advertising offers.

You can go to those web sites and make a deal with them. You can say, “Look, I would like to be a broker for your advertising. I can bring in some relatively large companies that would like to advertise on your site.” All you ask is a commission, maybe 10 or 15% for every ad that you get placed on that particular site.

If you set up only ten, twenty, or thirty of these sites focused on dog training and caring, then you can go to some of the larger companies like Petopia, Pets.com, or some of the larger companies that focus on selling to pet owners and go to them with a special offer.

We’ve made a special offer with some of these sites and have, literally, thousands of people coming in that are interested in dogs. They’ve got message boards and discussion boards. It’s your target market and you need to be advertising here.

And we’ve got a special deal for you. If you advertise on ten of these sites, we can give you a 5% discount over what you could get your advertising for if you went directly to them. And then, of course, you take your percentage.

The great thing about using a system like this is, once the contacts are made and you have them set up with the niche web sites that you want to focus on, selling the adver-tising is a very simple process. You go out, you make the special deal. Because you’re the broker, they will go ahead and send you the banner ad they want placed, or the copy that they want placed on a web site, ready to go.

You don’t do any of that. In fact, in many cases, they’ll just e-mail you the graphic they want placed along with the payment information. Make sure you get that. That’s very important to this process. Then you proceed. You’ve made the arrangements with those particular web sites, now you take that graphic and simply forward it in an e-mail to those web sites along with the payment that needs to be sent to them. And that’s it! By being a middleman you can literally run your business with a few e-mails, making some contacts with larger web sites and smaller web sites.

It’s a great way for you to make money selling Internet advertising without doing a lot of work. You don’t have to set up your own web site. You don’t have to focus on pulling in traffic. You don’t have to do all the hard work.

Instantly, you can start making connections with ready-to-go web sites that already have the traffic and are already selling advertising. Your job is just to broker those ads and help them get more advertising sold.

And, especially if you’re working on a niche market or a couple niche markets that you really have an interest in, it can be a very fun way to make a lot of money.

Often, people are ready to give up on their goals at the first sign of misfortune or opposition. Just when it seems possible that their dreams may come true, they surrender.

These same people may have had the necessary knowledge to carry through, but knowledge does not provide the energy, or the power to move forward. Knowledge is not power. The persistent application of knowledge produces ideas and results that make dreams and goals come true.

This is how to make all your goals - dreams - and hopes come true! No-one can experience positive forward motion unless they apply the necessary knowledge, and then have the persistence to see it through.

Success begets success. It builds on itself. Steady perseverance will allow you to accomplish small goals, which lead to medium-size goals, which ultimately lead to bigger and bigger goals. This is why some people turn everything they touch into “gold” - and you could, too!

Here’s one thing that is going to erase people’s fear of failure. Most really excellent brand new ideas that nobody ever thought of before were accidents. The person made a mistake and did something different or “wrong” and found out that it really worked well.

We’ve heard that the guy that invented the adhesive for Post-It notes had a problem when he created an adhesive that wouldn’t totally dry, and they didn’t know what to do with it – it was a failure. We should have a failure like Post-It notes!

Scotch Guard, which of the carpet cleaners use, and gets put on furniture by many people to protect it, is another good example of something that was invented by accident. A chemist from DuPont actually dropped some chemicals on the carpet while he was performing an experiment, and then they noticed about a month later that the spot where it was dropped was still absolutely clean while the rest of the carpet was dirty.

Here’s how to offer superior 24 hour customer service and save 25, 35, even 50% doing it.

Everybody knows customer service is one area that is a constant expense, and you spend a lot of money on it. The more you spend, the more you retain customers. Good customer service is one of the keys to customer retention, so it does generate additional business down the road.

The problem is, many people skimp on customer service to cut prices and what have you. There is a way - to provide 24-hour customer service and e-mail, of course, is the answer! Auto responders will automate it even more.

We’ll explain what auto responders are for the uninitiated in the audience. An auto responder is the e-mail equivalent of a fax auto responder, whereby it’s a software utility many Internet service providers offer that allows you to set up a series of e-mails or just even one e-mail.

When a user on the Internet sends an e-mail to a certain e-mail address with a certain subject code on the subject line or a certain key word on the subject line, it automatically sends back a response. It allows you to create canned messages, if you will, that can be sent automatically.

That’s what we recommend to many of our customers to do. We’ve seen this happen many times, and done in the field many times. It is wonderful.

You start tracking what questions your customers are asking most often and just take the time to create a list of the most frequently asked questions. This is a lot easier than it seems. In fact, it will be a very valuable lesson for you. Learning what your customers are wanting and needing, to begin with is a good practice whether you’re going to use this technique or not.

Then, take your list of frequently asked questions, and create an auto responder message for each with a unique key word. Then you create an individual auto responder message that is in your menu, or a list of all the questions that you have available and the key words and addresses that they send the e-mail to, plus instructions on how to e-mail to get that response.

This allows you to offer what is referred to on the Internet as a FAQ (frequently asked questions) list that you can generate and update frequently and make available to your customers in all of your letters or any correspondence on your web site, where they can just send and get a list of all questions that can be answered.

We have seen, particularly using an auto responder, savings of up to 50% on your customer service because now they are getting the questions answered when they want them answered. In the middle of the night - or whenever - and it is done automatically without the need for additional employees.

`If you don’t want to go to the trouble of setting up an auto-responder and all the technicalities that are associated with that, you can also set up a simple e-mail system yourself. Number the e-mails, just create them and save them as text files to match your menu, then just respond individually yourself by cutting and pasting that answer into the e-mail.

You can still do it yourself. It might delay the response a little bit. They might not get it immediately because you have to check into your e-mail.

This is a great way to get started with very little trouble. If it’s just you getting started on the kitchen table, for example, and you don’t have the technical expertise or don’t want to mess with an auto-responder at the time, this is a great way to go.

We know Internet service providers that charge a very minimal fee like $60 a year to set up an auto-responder for you. So it’s very inexpensive to set up and to operate. The savings can be tremendous. And, now you can actually advertise everywhere that you offer 24 hour round the clock customer service and mean it.

It is possible that your only selling obstacle is that your current product does not meet the wants or needs of a prospect. Maybe your product is too saturated in the market, too expensive, too inexpensive, too basic, too small, too large, too complex, too simple, etc.

In any event, if your “best” sales advertising efforts have not given you the necessary results, you should consider allowing a competitor to sell those same people with its product or service. This is how you can even make a profit on people who don’t buy from you! If that is the key to selling people you cannot sell, what is wrong with taking 50 percent of your competitor’s profits? That is better than zero profits, besides your advertising expenses!

This arrangement not only allows you to create your own opportunity to sell to those who did buy from you, but it also makes a profit on those that did not buy. This marketing concept puts you in a position to redeploy assets, your customers and prospects, and make a bundle.

Anyone can do it! It is a question of using your imagination, being creative, using assertive and positive business know-how, and being smart enough to view all of your company’s customers and prospects as company assets, whether they are buying your product, or someone else’s.

Now we’re going to teach you how to use a tiny piece of paper that only costs a penny, or maybe just a little bit over a penny, to drive people to your web site and build your business!

This tiny piece of paper is called a web card. It is very similar to a postcard, except it is only designed to drive people to your web site. Web cards do this two ways: 1) get people to come to your web site who have never done business with you before, and 2) get those people to come back again and again and again.

These little web cards can build your entire business for you! Here’s an important lesson we want you to really understand. Business can be very complicated and if you go to a bookstore or a library and start looking for books and information on business, you can become very confused in a short period of time.

There are all kinds of experts out there and they’re all sharing different ideas on what it takes to make money in business. But we want to say this: there are really only three ways to build your business. That’s it – just three ways.

First, you can get more customers to do business with you the first time. So right now, if you’re bringing in 1,000 customers a month, and you bring in 2,000 customers a month by changing your marketing system, you’ve doubled your business.

Second, you can sell to those customers more often. So right now, if the average customer buys from you twice a year, and you get that customer to buy from you four times a year, you’ve doubled your business. It’s just as simple and easy as that.

Third, you can sell those people higher priced items with bigger profit margins attached to those products and services. For instance, right now if the average sale you are making to your customers is $100, when you average out the number of customers you have and then you take your gross sales for that year, if you just increased that to $200 for the average sale, you’ve doubled your business.

And it’s really that simple. There are lots of different marketing strategies that can be used to bring about those three things, but once you realize how simple it is and that there are only three things, it makes your job so much easier. You can hone in on those three areas.

The best advice that we can give you is to do a little bit toward each of those three areas. Strive to bring in more new customers, strive to sell to those people more often, and also sell larger ticket items to those people.

Your web card can do all three of those things!

You can use it to attract new customers to your site, you can make them special offers and put sales materials there that is geared toward people who have never done business with you, you can use it to sell to people more often and just stay in touch with them.

Send them this simple post card that just compels them to go to your web site. That is the only purpose of the web card. You’re only trying to do enough to get them curious and go to your web site.

If you try to tell people too much on your card, then you give them no compelling reason to go to your site. You can send people a card every two weeks for dirt cheap, and get them to revisit your site for some kind of special offer. Make it secretive. Do it semi-blind - that’s what we call it - where all you’re really trying to do is just get them so curious they can’t wait to see what it’s all about. Then you can use this very simple web card to sell high priced offers to your customers.

Think about those little web cards as being something that gives you a tremendous amount of leverage. Your web site can contain huge amounts of sales material, but the actual card that you use to drive people to your site can be very, very small. Your web site gives you enough potential selling power to do a complete selling job on even the most expensive of products or services.

The key to making those sales happen is sending them one, or a series of, small cards.

Using these web cards gives you a tremendous amount of leverage. Postcards get read.

Most people sort through their mail that they get over their trash can. People are very busy these days. But you put together a very nice, bright colored postcard, and all it is trying to do is to compel either new customers or old customers to go to your site for some free thing.

Then when they get to your site, they get your sales material. You can do a complete selling job then.

This is a free advertising idea that we’ve seen actually used in some print publications and newsletters. Basically, it’s the idea of writing articles for these publications.

Every single month many magazines are looking for information. These deadlines sneak up on them quickly. In many cases, in niche market magazines, whether it’s gardening, marketing, arts and crafts, or whatever, they’re looking for information from authors, writers, and columnists.

You can write an article on a specific topic and at the end of that article have a little blurb or resource box about a particular product that you’re selling. For example, let’s say that you’re selling a product that pulls weeds out of the ground and leaves no trace of them. There are quite a few of those products on the market. Let’s say to sell that through free advertising you go to a wide variety of these gardening magazines and say “Look, I’ve written an article (you actually have to write the article) on ‘7 Fast, Easy Ways to Get Rid of Weeds’ or ‘Identifying the 10 Worst Weeds for your Lawn’ or ‘How To Make Your Lawn Weed Free in 3 Days or Less.’ I’ve written this article and I’d love for you to publish it. You don’t have to pay me, but the only thing I ask is just include a little blurb at the end of the article.”

Of course, in that blurb, or that resource box, then, you give them information (just a little bit) about your new product that pulls weeds out and ties in directly with the article. That’s something that’s worked. That’s a great way to get people to your web site from those print publications. Most marketers never even think of this! Here is a chance to get yourself published in one of your market’s publications that millions of people might be reading - here is a chance to appear to these people that you are an expert in that market - and a chance to promote your products with the assumed trust of being an expert! This is a little-known method to get up to millions of new people to come to your web site and buy from you!

If you have a marketing web site you can have an article about marketing that says “Seven Hot Ways to Get the Most Money From Your Marketing Effort.” Then you have a link, or web site address, at the end of the article!

The power of it is that it can also be used on the Internet. Let’s look at some of these Internet newsletters. Many of the people on the Internet that have these Internet newsletters are even more stressed out than the people offering the print publications. While Of course, in that blurb, or that resource box, then, you give them information (just a little bit) about your new product that pulls weeds out and ties in directly with the article. That’s something that’s worked. That’s a great way to get people to your web site from those print publications. Most marketers never even think of this! Here is a chance to get yourself published in one of your market’s publications that millions of people might be reading - here is a chance to appear to these people that you are an expert in that market - and a chance to promote your products with the assumed trust of being an expert! This is a little-known method to get up to millions of new people to come to your web site and buy from you! If you have a marketing web site you can have an article about marketing that says “Seven Hot Ways to Get the Most Money From Your Marketing Effort.” Then you have a link, or web site address, at the end of the article!

The power of it is that it can also be used on the Internet. Let’s look at some of these Internet newsletters. Many of the people on the Internet that have these Internet newsletters are even more stressed out than the people offering the print publications. While many print publications come out every single month, a lot of these Internet newsletters come out every single week. We’ve even seen some of them - It’s hard to believe, we know - that come out every single day.

Imagine the deadline where you’ve got 24 hours to fill out the little Internet newsletter and send it out to people on your list. We’ve talked to some people that do this either daily or weekly and they’re constantly looking for new contents. They’re more than happy to give a link , or a little paragraph about a product, to take someone to your web site in exchange for that content. They are so hungry for it that in some cases they actually go out and hunt it down. They will go to some of these forums and discussion groups looking for writers and columnists and people to give content for their site, for their Internet newsletter. They’re so desperate.

If you have the ability to write something, whether it’s a long article, or short blurbs, or techniques, or hints, tricks, or anything like that, you can get free advertising not only in print publications, but also in some of these Internet newsletters.

You get free advertising in both cases. The power of getting free advertising in the Internet newsletter is, once they’re getting that newsletter by e-mail they’re already on the Internet. So you know they have the ability to go to your web site, plus you can include a live link right at the end of that article for more information so they don’t have to do anything other than click right on it.

Up pops your Internet site and you can have them go directly to a particular page, a particular product, or a particular offer on your site directly from that link and it’s free of charge. If you’ve got some products lying around that you’re selling you don’t even have to write anything yourself. In some cases, you can take information from those products and use that as articles.

Something in the past that We’ve seen done is marketers find a product written by another author and become a distributor for it, asking if it would be possible to pull some information out of that product and use it as an article for some of these print publications. They said, “Sure, great, if it sells more of them we’re all for it - go ahead and do it!” So, in doing that, the marketer was able to get free advertising in print publications, not even writing a single word!

It’s a powerful method and it can be used consistently with the print publications you can do on a monthly basis on the Internet - though you have the power, using that on a weekly or, in some cases, even a daily basis, depending on how much information you can crank out.

We just have to say that this is one of the most powerful ways to get low cost and even no cost advertising on the Internet!

First of all, it’s low cost. You can post a product up on an auction site, like ebay, that has two thousand members for a couple of dollars. That’s very low cost. We’ve had several products on ebay, and it only costs us a couple of bucks to post each one . . . but you have the potential of reaching millions of people, and all for a couple of dollars. Now that’s low cost. . . EXTREMELY low cost!

You can also have a link that goes to your web site where you can have all kinds of other products in there that are similar to the ones that you posted. That’s the key to making the most money - it has to be related types of products. If somebody’s interested in one product on the Internet auction site and then they go to your web site, they’ll find even more products that are similar, and then it’s actually no cost from there.

All of those sales that you make just stretch out. If you’ve got a hundred products in your web site, it just becomes almost a no cost way of driving sales! The idea is to use your Internet auction site listing to drive people to your web site. You think of those listings as if they were front end advertisements.

In the mail-order business a lot of us run our whole businesses with a very simple model. That model is to have small ads, small postcards, or some type of an offer that sells which brings customers in. That’s all this offer is for. We are all interested in bringing in new customers on a constant, regular basis. Then, once we have them as customers, we try to simply sell them as many similar items as possible.

It’s a very simple model, but that simple model has created billions and billions of dollars in revenue for those of us in the direct response business. Now, using that same model on these Internet auction sites, you have one small listing that is up there continuously. It changes, but you always try to make it your best product. Drive people to your web site, which has many more products, and stay in touch and build bonds with those people!

People now are using the computer to communicate with others and how important it is to communicate. We feel this is very important for you to understand. People now are more cut off than ever before, they’re very lonely, and they’re very isolated. The computer is their link with the rest of the world. People want to associate with other like-minded people.

But, these follow-ups really can be a double edged sword. If you use them right, they can really stuff your pockets with sales. But, if you abuse them, and don’t use them right, you can make some real enemies with automatic responders that have continuous follow-ups.

Generally the way to initiate the series of sales efforts, or follow-ups, is to offer something on your web site for free that people can get instantly. A free report, a free manual, - something of value. Something that says, “I’ll trade my e-mail address and information because I want to get this report.”

On one of our friend and associate’s sites, his birdtrainer.com site, he offers a free report that says “Secrets of Training Birds No Trainer Will Ever Tell You About.” If that’s a subject that interests you, then that is information you surely want to know. If no one will tell you, it teases them into giving their e-mail address. And, of course, the auto-responder instantly gives them the information. Then it sets in place a series of follow-ups that are intended to make an eventual sale.

Here’s the secret of powerful follow-ups: First of all, don’t send sales letters. It’s the most logical thing in the world to say I can send them a whole series of sales letters. And we can assure you that they will not be read. They will not be as effective as other forms of communi-cation, and you will irritate the recipient.

If we sent five sales letters in the ten days following someone requesting that report, we would have all kinds of irate people saying take me off your list - and if they’re screaming “Take me off your list,” they are certainly not going to be buying.

You don’t send a series of sales letters. What you do send is a personalized conversational message that gets their attention and reminds them of your service.

The auto-responders that we use allow personalization. If a person signs up for the report and they put down that their first name is Don, then we can use their first name in the response automatically.

The first place to use their name is in the headline. The headline of the response should always use the name of the person to get their attention. We like to see them in print, and it also says it’s a personal correspondence not just a series of mail.

We use short headlines that aren’t necessarily benefit driven. They’re not sales headlines for the subject of the e-mail response. But, we use things that will get people’s attention. Our follow-ups are things like, “Hey George, I know you’re busy but...” Or “Sorry to bother you again, George, but...” Or “I know, George, you may think I’m crazy I’ve written so many times but...”

Those work because they don’t sound like typical sales letter approaches. People open them and we just have two or three lines in the message.

One thing that we want to stress here is that each person is different. What’s beautiful about online auctions is the learning curve . . . Yes, that’s exactly right. It’s a very short learning curve.

It’s kind of like learning to fill out medical claims processing. You just have to learn what goes in the form. Once you have filled one out, it’s just repeating that same process over and over again. If you’re the sort of person who loves working with computers, this will be a wonderful purpose: playing with computers, doing this all by yourself.

If computers are not what you like, finding the items, putting them up for sale, pricing them, and selling them is really fun. Yes, it’s fun to find things to sell, and to find neat things to buy! If you love computers, you’ll LOVE doing this - and if you have computers, the fun of buying, selling, and trading interesting things online will be why you’ll STILL LOVE IT!

Small ads can be powerful things because they cost little money, and they provide a way to see whether or not your offer is “hot” while only risking a little money. Here are 10 extremely powerful advantages of making your fortune with small inexpensive ads:

1. If you are offering a variety of products, you can feature each product separately in a series of small ads.

2. You can test your market by running small, inexpensive ads in several different publications. This is a cheap, effective way to “test” your market! You can run your small ad . . . which costs little . . . and find out how well your offer is accepted by the prospects you’re aiming for. Essentially, you can get a “feel” for how your product will sell without spending a lot of money!

3. Many mail-order success stories have originated from small ads offering free books, booklets, samples, catalogs, and other literature.

4. Small ads generate inquiries that result in follow-up sales.

By using key words and phrases in small ads that appeal to a targeted audience, you can attain a pronounced visibility and high readership.

6. You can run dozens of small ads in dozens of publications for the price of a single, full-page ad. For the same cost of a big ad, you can run more small ads and spread your message out to more publications. This means you can make more money pound for pound on these small ads than you would on a big one! Also, there are agencies out there that you can hire to place your ads, so you save the time of placing them yourself. This can save you a lot of time, especially if your ad is running in many publications.

7. Small ads can be run in newspapers and magazines, in special opportunity sections, at no extra cost, and at a greatly reduced rate compared to block ads.

8. If a product has a variety of uses, you can test the market featuring the different uses in different publications. 9. You can achieve even more flexibility by placing a part of your advertising money into small ads, and another part into larger ads. Flexibility in your advertising budget can make you up to TEN TIMES MORE MONEY! You’re able to spread your ads out to more publications than you would be

10. One-word and one-phrase headlines can be just as effective as a full-page ad, when the right audience is targeted with the right copy. This means you can test the same headlines you’ll run in a big expensive ad — in a cheap little classified! You take your classified ads that work the very best and bring in the most money and find out which offers, phrases, sentences, and ad styles pulled you the most money. Remember, a classified ad is basically a headline with a call to action, which means you’ll automatically be testing headlines. Then, take all of this winning information and use it in your big ad. It’s like testing big, expensive ads WITHOUT spending BIG money! The prospects responded great to the small ad . . . they could also respond just as well to the bigger ad.

I want to cover the 60 seconds it takes to make an impact and start making money on your web site. I say “60 Seconds” because we’re all television channel surfers, and now we’ve all become web site surfers.

You put in hours and hours of time and effort working on your meta-tags, search engines, advertising, go to ads, mail ads, postcards, and any other kind of advertising designed to get someone to your site.

The problem is, you only have about 60 seconds to grab their attention, make an impact, and hold them there so you can start making money. They only give you about one minute of their time and glance at your site. If there’s not something there that gets their interest - just like on T.V. - they’re going to click away or go somewhere else - and you’ve lost them! They may never come back!

Therefore, I want to discuss what to do to your site so that prospects will spend some time there and money there! First of all, one of the mistakes I see 74 people making most often is having a page that does absolutely nothing except show their logo. You go to their site and there’s a logo there that takes up to 30 seconds to load. You end up sitting there watching it, and about half of it appears, you see what it is, and the button to go into the site is at the bottom... you end up having to wait and wait and wait.

All these sites tend to say is, “Look at our cool logo. Isn’t this awesome?”

You don’t want a page that does nothing but show your logo. That’s a huge mistake! Thousands of web sites make this mistake - don’t follow in their footsteps!

Get right to the meat and potatoes. Put your menu up there! Show something! Start talking, or have some words... don’t just show off a big logo.

Next, I’d like to cover some things you can put on your site besides spinning globes and blinking graphics that people want to look at. One of these things is information. If you put something powerful right at the top that they’ll want to read, they’ll stop for a second and read it. If you can stop them long enough to read a sentence, maybe they’ll read a paragraph. If they read the paragraph, they might read your whole page and stay on your site.

One thing you can put up there is a headline. Another thing you can put up there is a tip - some kind of free advice. If you don’t have something of your own, you can put a quote there. It could be a quote from a famous person, or it could just be a quote out of a book. The quote should impart some advice that makes people nod their head and say, “That’s powerful!”

The quote’s purpose is to open the dialogue with them. In their mind they think you just helped them a little bit and that you’re a wise, helpful sage. If you’re selling information, the quote should say something related to your information. You could perhaps quote a famous old guy who can’t argue anymore and change his mind, like Abraham Lincoln or John Rockefeller. Make sure the quote relates exactly to the point you’re trying to make on your site so people will identify with it.

There are other things that can bring people to your site over and over. Some sites have a daily horoscope, and if you want one, there are free services that will put one of these on your site for you that allows people to click on their zodiac sign and get their horoscope.

You could also get news that relates to your business or market. You can have it specifically tailored so you have news, weather, ski conditions, and other things like that people will come back and look at.

You could have book reviews and set up a deal with Amazon.com or a similar company where you get a commission.

A tip of the day is a great thing to have because you can change it all the time, but it is a lot of work. It depends on whether you are willing to put the time in. You don’t want to have a tip of the day or tip week and get tired and not update it.

Ask yourself, “How can I serve the customer? They’ve come to my web site. How can I help them feel good about doing business with me, that I’m a helpful guy, and make them want to know more?”

A friend of ours recently purchased a web site called optionmentor.com. This whole site is advertising. Everyone he sent to go look at it said, “It’s just a sales letter. It went on and on.” Now he’s taking our advice and setting it up so that there’s going to be stock market news on it every day.

There will be tips from famous people - “famous stock market traders”- and he’ll have links where they can go and see graphs and charts, and get the latest news. Of course, he won’t put a horoscope on there, but he’ll have book reviews and such. When people go to the site after it’s finished, they’ll say, “Hey! This looks like a helpful site.” They might bookmark it.

If someone bookmarks your site you’ve got it made, because they can always come back just by going in and bookmarking it. You have something that makes them want to come back. It’s not just a sales pitch! If you can impart some valuable information of some kind, then you have a big jump on everyone else who’s just advertising.

Here’s a very, very simple idea. There’s very little time or expense to get this one going - it’s simply adding tag lines to every single e-mail that you send out.

Have a tag line instructing someone to go to your web site and visit a special. Maybe you have a special of the month. Have them go to that particular page of your web site. For example, hot mail, which is a free e-mail service, got 30 million users signed up to their service in less than 30 months. That’s one million users per month!

The way they did is was through using a tag line. Every time you sent e-mail to someone through Hotmail, at the bottom of your e-mail it would say you could get your own private, free e-mail at hotmail.com, with a link to Hotmail’s home page provided.

Think of all the times you get an interesting piece of e-mail. You pass it on or forward it to someone else. Well, one way you can really use this idea is, if you have a web site or own a business, start an e-mail newsletter. That way you can get subscribers to your e-mail newsletter. Every month or every week (however often you decide to send out the newsletter) you can, of course, have a tag line that gets them to go to your web site to visit a special.

Of course, you’ll have your e-mail address so they can subscribe to the e-mail newsletter. It’s a great way to get a lot of people. With this, you have the possibility of that newsletter being passed along to thousands of other people. You’re just multiplying your exposure!

Tag lines are a wealth-building tool marketers have been using for years . . . and there’s almost nothing easier for a customer to use than an e-mail address or URL tag line. After all, all that customer typically has to do is simple click on it! They’re so simple to use, but, with the prospects you’re able to pull in because of their ease, they could lead you to big continual profits!

There are four places in a sales letter that you have to hook your customer and make them keep moving closer and closer to the sale! Many sales letters only contain 2 of these four things, and it is costing the business thousands of dollars in missed selling opportunities!

These four things that every sales letter must have are:

1. The Headline. The headline is the main attention-getter. It must reach out and grab the reader’s attention and make them want to read the sales letter! Almost every business is using headlines in the sales letters.

2. The Subheads. These are the smaller headlines that are placed throughout the sales letter. These serve two purposes. First, they help break up the copy. Subheads make the copy look easier to read, so the customer will more likely read it. Second, they help keep the reader’s attention. Subheads let them know what’s coming up. Subheads are not used by a lot of businesses, and they are losing money because of it!

3. The P.S. The PostScript is a very important part of the sales letter. In fact, if you have one, most people will tend to read it before they ever read the sales letter. Your P.S. should be used to restate the offer, or to tell them about late-breaking news that can save them money! Here you could tell them about your sale price, etc. Again, many businesses are not using the P.S. in their letters. Don’t make this mistake. Maybe your P.S. just says, “If you are reading this P.S. before you have read the rest of the sales letter, shame on you. Now, go to the first page and begin reading there! You will be glad you did!”

4. The Order Form. This obviously should always be present! You need to tell people to place an order. Also, you can use your order form to put a little more sales punch in your presentation. You can sum the offer up one last time on the order form.

These four things are usually the first things your customer will look at. They will look at these things before they read the letter, so you must use them effectively.

Testimonials are, without a doubt, one of the most powerful tools a marketer can utilize in his or her copy. Testimonials supply proof - proof that the product being offered can really bring about the benefits the copy claims are possible.

And the more powerful and convincing the testimonial is, the more they’re going to have an influence on that prospect and make them want to buy what you offer!

So, is there any way to maximize the efficiency of testimonials? The answer is yes!

The most powerful, most convincing testimonials you can ever hope to use in your sales copy are the testimonials taken from people who were skeptical toward your product and had their mind changed by watching it work, either for themselves or for someone close to them! This is where you can find some of the MOST POWERFUL testimonials you can use in your copy!

Look at it from this perspective - prospects are going to be skeptical when they’re reading the claims you make in your copy. Testimonials from customers the product worked for are good, but there will be prospects who won’t be fully convinced by them - after all, how are they to know those happy customers aren’t getting paid to say something nice about what you have to offer? And even if you say in your copy that you didn’t pay them, they know there’s other ways of reimbursing people for favors.

A testimonial from someone who was a true skeptic is a powerful thing, especially if they can show how dramatically negative their attitude toward the product was when they initially heard of it.

The true power lies in the fact that the customer really was negative, but their attitude was changed by seeing the product in action. The skeptical prospects out there will instantly identify with the negative point of view and the person relating it, and when it leads to a great outcome, they will be much more convinced of your product’s power.

You can get testimonials like this from customers, but some of the best and most convincing we’ve seen have actually not come from the customers themselves but immediate family members. One of our personal favorites we’ve read was actually from the point of view of a man’s wife who had a very, very negative mindset towards moneymaking opportunities, but her husband finally found a good one and she had her whole attitude switched around.

A testimonial of this sort is also powerful for another reason - there are many prospects out there, particularly in the moneymaking opportunities market - that get nagged by their spouses, family, and friends because of their passion.

They’re constantly getting criticized for “wasting” their money. Prospects will instantly identify with the situation presented in the testimonial, and when they see that the product being offered stopped the griping in one situation, and replaced it with happiness, they’re going to be very excited about what your product might be able to do for them!