Table Of Contents

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1

Introduction

The Homeworker’s Millionaire Report

You’ve just taken a tremendous step toward bringing yourself more money and success than ever before. We thank you for your purchase of this powerful Ebook, and hope to hear how it’s changed your life soon!

Working at a regular job can be dangerous to your wealth, and even dangerous to your health. There are actual dangers inherent in working at a regular job that both affect your health and wealth.

First, let’s talk about your wealth. How do you ever expect to get rich working for somebody else day-in and day-out? You can’t! Really, you are just working to make them rich. Every single precious hour that you slave, you are slaving to make somebody else money.

And now for your health. It is actually dangerous and can be life threatening to get out every day and drive on the freeway, with the freeway shooters that are trying to kill people at random. Disgruntled co-workers can bring guns to work.

Now, from the safety and comfort and privacy and security of your home, you can sit back and learn the secrets of making millions of dollars from some of the richest men and women in the world. People who stay home every day and never even get out of their underwear some mornings. They put in a few easy hours from the comfort of their home. Some even work while they’re still in bed!

They never even have to get out of bed. They have a little laptop computer right there while they watch TV. They simply shuffle a few papers and they make massive amounts of money while they continue to eat potato chips and drink soda pop.

These people are definitely lazy! They are some of the laziest men and women you’ll ever meet, and yet they continue to get richer year after year after year, all from the comfort of their home!

Modern technology has now allowed the average man and woman more power than ever before in history! Yes, with computer technology, modems, fax machines, and Federal Express; the average person now has so much more power than ever. They have power to command money and riches and wealth. And you can learn just how you could command it yourself with this extraordinary electronic book!

There’s nothing complicated about these concepts. Any 12-year-old child can grasp them easily. But don’t let their simplicity fool you. These easy secrets are making people tens of thousands of dollars every month. And you could be next! So what are you waiting for? Get started RIGHT NOW!

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2

The Four Steps To Become A Millionaire!

Based on our knowledge and experience, here are the four steps you must take to become a millionaire:

1. You must have some type of product or service that you know your targeted market wants.

2. You must learn how to write ads and sales letters that compel your prospects and customers to buy.

3. You must offer the people in your market something they feel they can’t get anywhere else.

4. You must learn how to develop additional products and services that your customers want.

These four steps have helped us become millionaires. They have the power to do the same thing for you. Don’t envy us, join us! The secret to getting rich is as simple as getting started, learning everything you can, and being willing to do whatever it takes. Use all the secrets in this manual to create the ways to best use the four steps above.

'A diamond is a chunk of coal that made good under pressure.'

Anon.

'Men habitually use only a small part of the powers which they possess and which they might use under appropriate circumstances.'

William James

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3

Just Sit Back And Let The Report Do All The Work!

One thing we recommend doing if you want to do this is you might charge people a set-up fee. Not only would they pay per view or per click through, but you might charge them $25 or $50 - really whatever you want - to set the system up to be a sponsor. That will allow you to get some profit right up front. Then you might charge just a small fee per click through. It could be a penny, two pennies, ten cents, twenty-five cents, fifty cents, or a dollar. It really just depends on what you want to do and what people in your market are paying right now for click throughs. It really is up to you as to how much you want to charge.

Next, you need to have a place on your web site for people to read about the free information, or, again, if you want to do e-mail marketing you can send out e-mails and offer the free report via the e-mail. Then, they’re going to click the button and instantly the information is going to be automatically sent to them.

Basically, they’re going to click to get the information and then it’s automatically going to be sent to them. Within a matter of minutes they will have your information. The great thing about this is, once you set up the initial information, your free report and the ads are sent by auto-responder. All you have to do is sit back and collect the money.

'Great works are performed not by strength, but by perseverance.'

Samuel Johnson

'Be like a postage stamp—stick to one thing until you get there.'

Josh Billings

If your report is going to sell the product on your web site so you’ll have that money coming in, but you also have the advertising money that is due every week, or every month, or however you want to set it up, you will actually bill or maybe they’ll give you a credit card right up front, and you’ll just automatically deduct for their fees for every click through that they had.

You can have lots of kinds of free information if you don’t have a product you’re selling and you want to just give out free information and use this to actually make money with the advertising only. You could give out lots of information on lots of different topics from making money, gardening tips, parenting tips, golf tips - there are many types of information you can put in there if you only wanted to use it to deliver the free information - and then deliver the advertisements as well! You can do that as well.

There are many different ways to do this. The best way, in our opinion, is to actually use it to drive people back to your web site to make money with the products. Not only will you make money every time someone actually does decide to buy your product, but you’ll also make money every time someone doesn’t buy your product because you’re selling advertising based on them clicking that button to get that report and information via auto-responder.

'A problem is a chance for you to do your best.'

Duke Ellington

'Calamity is the test of integrity.'

Richardson

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4

How To Get Richly Paid For Content That You Can Get For Free!

I am going to talk about another Internet content concept which I call “How To Get Richly Paid For Content That You Can Get Free.” It’s all about content on the Internet. We’ve all been telling you that. Did you know that the companies like Reuters, King Features, the Associated Press, Bloomberg, and others like them make millions of dollars every year providing news and content offline and online? This relates to my concept.

You supply web sites in the category of your interest with the news, the views, reviews, product information, etc. in the area of their expertise and the area of their interest. This should be specialized information.

Now, I’m not saying that this idea will be a direct competitor multi-million dollar corporations like Bloomberg or The Associated Press, but you can carve out a very profitable niche market on the web. You can provide several web pages updated every week with content on whatever your specific topic is. You might also publish a weekly e-zine to do this.

Now you’re probably wondering how you get paid. There are actually two ways to get paid with this technique.

'Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity.'

Louis Pasteur

'In the game of life nothing is less important than the score at halftime.'

Anon.

Method #1 - You charge a small fee for your information and for your content - the news, the reviews, the product information, what the industry experts are saying, etc. For example, you could charge $10.00 a week. With just 200 sites that would pay you $10.00 a week for content in their field, you would make $2,000.00 a week. That adds up to more than $100,000.00 per year.

Method #2 - You can get paid to sell a few ads or a few banners on your e-zine with the content that you’re providing. This could easily bring another thirty, forty, or maybe even fifty thousand dollars a year for you on top of the $100,000.00 or more that you make by supplying the content.

Where do you get all of this information? It is going to be easier than you think, because there is a rich treasure trove of information on the web. There is more information than you want to get! You’ll have to pick and choose a little bit, but you can go to the search engines. You can enter the topic of interest, and you will find sometimes thousands of sources to glean this information from.

In many cases this is not copywritten information, and you can just relay it to your e-zine and make it available to the sites at no change whatsoever. In other cases you’ll have to make a few changes which will be very minor. Therefore, you simply reformat what you’re doing in some cases, and in some cases you can use it just the way it is.

I think this is a highly specialized and important service. I also believe that this is a service that people can operate, and it can be very, very profitable.

'I am not the smartest or most talented person in the world, but I succeeded because I keep going, and going, and going.'

Sylvester Stallone

'Success seems to be largely a matter of hanging on after others have let go.'

William Feather

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5

FREE PUBLICITY GOLDMINE! Get Up To TEN MILLION PEOPLE To See The Story On Your Product Or Service - Absolutely FREE!

Here’s something that’s very simple . . . but it’s just incredibly powerful . . .

One of the top ten bites on the Internet is news.com. They get over a million pages viewed every day. Sometimes, if there’s a hot story, they’ll get ten times that many. It’s a news site - It’s like a news station on TV, a news magazine, or news radio. It’s also seen potentially by millions and millions and millions of people.

If you go to news.com, you’ll see their contact information. If you have a hot story, something new, exciting, or interesting, you can find out more by going to this site every day and seeing what kind of a story they run. Then, you can send your news release to them.

We’ve helped people get in the newspaper, and in magazines such as National Geographic, Reader’s Digest, and Wall Street Journal. There’s no reason you can’t get on news.com!

'Restlessness is discontent, and discontent is the first necessity of progress.'

Thomas A. Edison

'Times of stress and difficulty are seasons of opportunity when the seeds of progress are sown.'

Thomas F. Woodlock

And, Instead of only 1,000 subscribers or a quarter of a million TV viewers seeing it, you have a chance of up to ten million people seeing your news story absolutely free! We can’t even imagine what it would cost to put your message in front of ten million people with standard advertising and marketing techniques. If you did direct mail, and the typical direct mail costs about fifty cents per piece, that would cost you five million dollars!

So, the potential is there to get five million dollars worth of free advertising. That would be the absolute top end. The lowest end, should your news release be accepted, could be about a half a million dollars worth of free advertising just by sending a news release to news.com. Your cost is nothing. You just write the release, click your mouse, and send it off.

Go to news.com every day. Study what stories are on there, what they’re looking for, what their style is, and then try to see someway you can condition your offer and send it off to news.com. See what could happen there!

Another note worth discussing is publicity lists. Gebbie Press has a list of all the editors of magazines, newspapers, television people, and columnists. They have a free disk that you can get. They’ll send it to you to try out like a “test drive.” If you go on the Internet, do a search for Gebbie Press or you can go to gebbiepress.com. It’s also available at freepublicity.com.

They’ll send you these disks, and you can try them out for free. If you like it, you can actually own your own editor list. We know someone who used to sell editor lists. He sold tons and tons of them when he had a very good book out on how to get free publicity. Now, you can get this list and own it instead of renting it!

Our friend would rent out the list for one time use, and he had a license to do that as a public relations firm. Now, Gebbie will send you a free sample, and then if you buy it, you actually own your own editor database. So, it’s a really powerful tool, and it’s very, very inexpensive!

''Big shots are only little shots who keep shooting.'

Christopher Morley

'There are no shortcuts to any place worth going.'

Beverly Sills

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6

The Secret To Getting Started On The Internet - And Making The Most Money!

A popular misconception today is this, “Knowledge is power.” We’ve heard that a million times over the years. We’d say Knowledge by itself is not power. We know it’s good to have smarts, but it will not make you rich. It will not make you happy. It will not change your life.

The truth is Knowledge Applied is where the real power is. We’ve given you a lot of ammunition. If you apply it, you can see meaningful change in your life and you can have that spicket. It will start spitting out a tremendous profit for you. That’s the secret to getting started on the Internet . . . and making the most money!

You can get rich with this information. The big question is: Will you take action?

'There’s such a thin line between winning
and losing.'

John R. Tunis

'The great majority of men are bundles of beginnings.'

Ralph Waldo Emerson

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7

Recycling Successful Ideas From The Past Can Help You Create Highly Profitable Products!

Many writers get great ideas from going back to old publications and studying the mail order ads. All they do is find new ways to recycle old ideas.

Yes, those products and services no longer apply. Yes, it is outdated. However, the selling principles that sold those products and services back then can be utilized to sell your products and services now.

This is a technique that many movie producers use. These people sink millions and millions of dollars into the production of a film, and they want to make sure that their investment will pay off for them in the end. Therefore, one option they use often is remaking old movies that successfully ran in the past.

They find new ways to update the movie and communicate the movie’s main points, though. They will alter the story line, they’ll put in additional, or sometimes even different characters, and sometimes they’ll even change the personality of some of the main characters. Sometimes they will even change the very ending of the movie. This is a secret that smart movie producers use to make millions of dollars that can make you RICH too!

The same works with advertising ideas. You can take old advertising ideas that really worked well for people 40, 50, or even 60 years ago, and make them work now in today’s world. The basic selling ideas that worked then can - if properly executed - work today.

'We rate ability in men by what they finish, not by what they begin.'

Anon.

'I just kept on doing what everyone starts out doing. The real question is, why did other people stop'

William Stafford

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8

What Do People Want? If You Know, You Could Create Products And Offers That Can Make You A MILLIONAIRE!

Let’s look at what people really want, what they desire, what they hope to gain, what they want to be, what they want to do, and what they hope to save. Your product has to do one of the following things. This is psychology that will fill your bank account. These are 12 human concerns that can make you RICH — if you know what to do about them!

People Want:

1. More Money.
People want more money, be it for leisure, a more comfortable lifestyle, or just to make ends meet. How many people can you think of that say they WOULDN’T like to have more money?

2. Business Advancement.
People want to be more successful at their occupations. They want to excel. They want to advance in their ranking. Also, people like the idea of having their own business, being able to support themselves, being a self-made success story, and being their own boss. They want to have some control over what’s being done.

'Either do not attempt at all, or go through with it.'

Ovid

'The drops of rain make a hole in the stone not by violence, but by oft falling.'

Lucretius

3. Praise from Others.
People want to be recognized for who they are and the accomplishments they make. They want to impress others and be thought of as worthwhile and necessary.

4. More Leisure.
Work is usually something people do because they have to. What would they be doing if they weren’t working? People want more time to pursue their own interests, personal activities, and hobbies.

5. Better Health.
People want to live long, healthy lives. They don’t want to be brittle or ill. They want to look better and feel better.

6. Improved Appearance.
People are very conscious about how they look. They want to be attractive to other people. They want to be less self-conscious when they go out or go to a social event.

7. More Comfort.
People don’t want to have to worry about anything. They want to be able to just sit back and relax. They want to be comfortable as much as they possibly can.

8. Pride of Accomplishment.
People want to be able to do things well. They want to be able to exceed in some area of skill. They want to be good at something and have others notice that they’re good at it.

'It does not matter how slowly you go, so long as you do not stop.'

Confucius

'The race is not always to the swift, but to those who keep on running.'

Anon.

9. Greater Popularity.
People want to be popular with their peers. They want to be important to others. They want their peers to enjoy their company.

10. Enjoyment.
People like to enjoy nice things: food, drink, entertainment, and other physical contacts. They just want to have fun.

11. Social Advancement.
People want to be socially accepted. They want to move in higher social circles. They want to have personal power and influence over others.

12. Security in Old Age.
As people get older, they worry about many things — Their health, their financial stability, their independence, their retirement, their appearance.

Knowing all of these things and how your product fills these gaps is knowing the big picture behind your product or service, which can make you the richest person in town! It’s not so much what you sell but how you sell it that is important.

This illustrates the importance of creativity. It’s how you sell something . . . how you present it to other people . . . that really counts. You have to present your offer in the right ways.

Remember, people don’t buy products because they want the product. They want something that they perceive the product can give them. If you’re able to convince people that your product can give them the result they’re looking for, you can make a lot of money.

'If we are facing in the right direction, all we have to do is keep on walking.'

Ancient Buddhist proverb

'It’s the steady, constant driving to the goal for which you’re striving, not the speed with which you travel, that will make your victory sure.'

Anon.

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9

By Having These Three Things, Little Teeny, Tiny Ads Can Pay You HUGE RETURNS!

Is it possible to launch a mail-order empire using small ads? The answer is an unequivocal yes! All it takes is three things. Here are the three things it will take for you to make HUGE PROFITS from your small inexpensive ad!

1. The small ad has to be used to offer the right product or service . . .

You have to advertise a product or service that your specific market will want. What do your prospective customers want?

2. . . . and the small ad has to be placed in the appropriate media . . .

Today, many publications are published for very specific groups of people. They cater to specific interests. Locate the publications that are geared towards your specific market, and you will be placing the ad in front of the people most likely to become your customers. Place your ad in a publication that is too general and attracts people from a very wide interest range (such as a news magazine), and your ad won’t nearly have the same power, because there are many people reading the publication that don’t care about your product or service.

3. . . . in order to reach the right targeted audience.

'I’m a slow walker, but I never walk back.'

Abraham Lincoln

'Character is built into the spiritual fabric of personality hour by hour, day by day, year by year in much the same deliberate way that physical health is built into the body.'

E. Lamar Kincaid

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10

Why You Can Almost Always Sell Your Products For More On The Internet Auctions Than You Can Anywhere Else!

As human beings, we are traders and we are bargain hunters. That’s part of who we are and part of what makes us up. We’re also collectors. All of us have specific interests and desires, and we end up attempting to own a series of something, perhaps as a hobby, perhaps to feel fulfilled in some way.

We also have a strong desire to connect and communicate with people who are fellow collectors of the same things. We have the same knowledge, we can share information, we can show each other proud conquests from our collecting - some collectors will even show off a superior collection to their peers in order to show superiority.

Mix all of this with the inter-connectivity of the Internet and you’re looking at an incredible opportunity, both for the collectors and for the people who sell products to the collectors!

Over the Internet, people with the same interests and hobbies have very little difficulty finding each other, and becoming friends. Remember, there are thousands upon thousands - perhaps even many millions - of webpages out there on the Internet. No matter what topics exist in the world, there is probably AT LEAST one webpage devoted to every topic. If you can think of it, there’s probably a number of web pages that cover it.

'No great thing is created suddenly.'

Epictetus

'Pray that success will not come any faster than you are able to endure it.'

Elbert Hubbard

Therefore, the Internet becomes a sort of community central for these collector groups - and, for those who collect things that don’t exist in their neck of the woods, they can typically find it over the net somewhere.

This is where the Internet Auctions come in!

When you place such items with specific audiences for auction over the Internet, you are going to gain the attention of these collectors - and they’re going to be willing to pay much more for what you have than regular people. This is why you can almost always sell your products for more on the Internet auctions than anywhere else!

And, as if that’s not exciting enough, take a moment to consider this: since the people attracted are all collectors, and they’re all going to want that thing you have to offer, a psychological angle comes into play - namely, whoever wins the bid for a rare, much-sought-after collectable will have the bragging rights, and the ability to show it up. Collectors who are great friends can go into an Internet auction, see an old baseball card, comic book, or whatever might mean a lot to them and their market, and become instant competitors, bitterly pushing the bidding higher and higher in order to get their hands on what’s being sold - and the esteem within their market that comes with it!

'Plodding wins the race.'

Aesop

'One can go a long way after one is tired.'

French proverb

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11

How One Man Used The Internet To Go From Almost Broke To A Net Worth Of $3.5 BILLION+ In ONE YEAR!

We know of one man has used the Internet to go from almost broke to a net worth of more than three and a half billion dollars! And, most of that was done in a single year!

We’re talking about the phenomenal auction web site called E-Bay and its founder, Pierre Omidyar. He was the founder, and actually president, of the company for a number of years.

He conceived E-Bay originally as a result of a conversation between himself and his wife. And the interesting story goes that she was an avid Pez dispenser collector. She just commented to him how great it would be if she would be able to collect Pez dispensers and interact with other collectors over the Internet.

This is what’s really intriguing - how the Internet made possible the growth from a comment, from a single spark of an idea, to a multi-billion dollar business in just a couple of short years. It’s actually worth more than 3.5 billion dollars in one year!

'Effort only fully releases its reward after a person refuses to quit.'

Napoleon Hill

'Courage is fear holding on a minute longer.'

General George S. Patton

Anyway, her comment got him thinking about it, and he expanded on that idea, of course. He saw this spark and he said “Man, I could not only serve her needs, but if she’s got this need, other people have this need.” And that’s the “how” in this whole story. He realized that if she needed this, other people needed it, too.

And the wonderful thing about the Internet is you don’t have to have a huge audience of people that need what you offer. For example, if you were accidentally thinking small and you stuck with Pez dispensers, you could still find enough Pez dispenser collectors through the huge numbers of people that are on the Internet, to probably make a go of it and have a nice little business for yourself.
But it got bigger. He decided to make it available to collectibles of all kinds, and to people who wanted to trade everything from used computers and new computers right out of the box, to beanie babies, and beyond. The business just took off.

He launched it Labor Day in September of 1995, so it’s been around a few years now, going on a little over four years. It started out that humble way, and today it is traded on the stock exchange - You can go buy public stock in E-Bay! It’s a public company.

His holdings make him worth five billion dollars today. E-Bay is the leading person-to-person trading site on the Internet. A recent release from the company says they now provide over 2,000,000 new auctions at 250,000 new items every day. And the thing is just growing exponentially. They’ve got more than 1600 categories: collectibles, antiques, music, poetry, there is even pottery, photography, electronics, and jewelry. It is just amazing. It’s turned into a phenomenon and people are now actually launching their own businesses, as we’ve seen, utilizing this business.

'When you get to the end of your rope, tie a knot and hang on.'

Franklin Delano Roosevelt

'Saints are sinners who kept on going.'

Robert Louis Stevenson

So, again, the real lesson that everybody needs to learn from this and, of course, you always want to study success to be a success.

The biggest thing to learn from this example is the amazing way this whole thing developed from a spark of an idea. Someone in this family, his wife, expressing an interest, a need, and taking from that the realization that what you need, other people need. And if other people need it and you can fill that need, you’ve got yourself a business!

'Men do not fail, they stop trying.'

Elihu Root

'Triumph often is nearest when defeat seems inescapable.'

B.C. Forbes

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12

How To Plant An Internet Seed, Leave It Alone For A Few Days, And Come Back To Find A Whole Product Waiting For You!

I like to use the Internet and technology, because I’m as lazy as anybody. Well, maybe Mark Nolan might have me beat, but I don’t like to get up out of my chair any more often then I have to. I think humans are kind of that way.

One technique I’ve got here will actually take several days for your efforts to come to fruition, but it only takes a few minutes to plant the seed. You go back, check on what you’ve planted, and you will have the material for a book to sell as an information product.

The key is newsgroups. On the Internet, these are like public message boards that are divided by information category and subject matter.

You want to come up with a subject that interests you. This is the same for any information product you ever create. You’ve got to be interested in it. That doesn’t mean you have to know anything about it. In fact, it could be something that has always interested you.

This has worked best for me. It could be something that has always peaked your interest, but you don’t know anything about and you would really like to learn more.

One of the best ways to create an information product is to gather information as you learn it. Come up with a subject that you’d like, and that you know also there are other people out there that would be interested in, of course. It doesn’t help to sell an information product to an audience of four. You want to make sure it’s something that a reasonable number of people also are interested in.

'Fight one more round. When your feet are so tired you have to shuffle back to the center of the ring, fight one more round.'

James J. Corbett

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13

Make As Sure As You Can That The List You Select Is Profitable - Test With Nth Selection!

When a mailing test is done, the user will usually request the Nth selection. This ensures that the test will include the effectiveness of the entire list, as opposed to segments.

“Nth Selection” refers to a number of names that are randomly selected by a computer from an entire list. Nth selection is like shuffling a deck of cards. Then you pick one of those cards randomly and test it out.

If you are unsure about your selection, test. Make sure you’re never cheated by testing a randomly picked sampling of the list. That way, even though you do lose some money, that amount is minuscule compared to the amount you would have lost if you had mailed to the whole list.

Testing a small portion before sending your direct mailings to the whole list is how to make 100% sure that you never ever get cheated when you rent a mailing list!

A user should always use Nth selection because it prevents a broker or list owner from including loaded names. A user might rent the best list ever and get great results the first time around. But follow-up lists might be padded with names that will be less than appropriate. Without a Nth selection, a renter could only wonder what happened the second time around.

'Never give in! Never give in! Never, never, never, never. . . In nothing great or small, large or petty, never give in except to convictions or honor and good sense!'

Sir Winston Churchill

'Never admit defeat!'

Arthur Rimbaud

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14

If Your Web Site Doesn’t Have ONE Easy-To-Get Thing, It’ll NEVER Make Any Money!

Unfortunately, we’ve got some bad news. The bad news is that if your web site doesn’t have this one thing, it will never make any money.

But, hey, guess what! We’ve also got some good news. It is easier than you ever thought to get this one thing!

What is this one thing? Well, this one thing is traffic! It’s people on your web site, looking at your products, and buying things.

Now, the challenge here is that there are some people who believe there are so many people on the Internet, they’re just going to stumble on to their web site and buy something.

In fact, the International Data Corporation places the global Internet population, the people on-line in 1999, at 196,000,000 people. And they say by 2003, there is going to be 502,000,000 people on the Internet.

So, there are people out there that believe even if they get half, of a half, of a half of a percent of all the millions and millions of people, they’re going to be raking in some pretty good money.

'He conquers who endures.'

Anon.

'We shall live to fight again, and to strike
another blow.'

Alfred Lord Tennyson

Well, unfortunately, even once you have a web site it’s important to do advertising to promote it and to pull traffic in. Certainly you might have some people just stumbling onto your web site automatically, but why rely on that when you can actually build up your traffic? And as you’re building up that traffic on a daily basis, you are building up your profit.

There are two secrets to building up some really great traffic. The first secret is: be consistent. You need to do something consistently every single day to promote your web site and to build your traffic. This can be in 15 minutes a day, 30 minutes a day, an hour a day, or whatever. But you need to be consistent and do something every single day.

The second secret is: diversify. Don’t focus on only one type of advertising. Don’t think you’re only going to need to be on search engines, or you’re only going to send press releases.

It is a good idea to do a little bit of advertising in a lot of different avenues. For example, you might want to go out and really focus for a week on search engines. Then you might want to go place a few banner ads. You might want to go to a few other sites and get some link lists. Visit some sites and get some 45 free classified ads out there. Place some print advertising in magazines and newsletters. Send out some press releases. Get listed in books and directories that have been mentioned on this audio cassette program.

'Giving up is the ultimate tragedy.'

Robert J. Donovan

'If you want to see the sun shine, you have
to weather the storm.'

Frank Lane

You might find some web sites that are similar to yours, and get some reciprocal links. You might want to place some ads in e-zines. You might even want to do some direct mail and send out some postcards. But we feel it is very important that if you want to be successful in building traffic to your web site, that you diversify and you pull in traffic from a lot of different avenues instead of focusing on one. And it is very important to be consistent.

We’ve talked to too many people who either do no marketing and they think people are just going to stumble onto their site, and then they are going to make money that way, or they do marketing for maybe thirty days, and then they stop completely.

The Internet is constantly growing. People are constantly coming aboard, and some of the advertising you do is going to wear out, so you are going to need to change it, you are going to need to re-post some ads. It is very important to be consistent.

Now, as we already stated, it’s not important to do it for two hours a day, or five hours a day, or whatever. You can really do it in 15 - 30 minutes a day in your spare time. If you are doing this while you are working, you can do it before you go to work, after you come home from work in the evening, or whenever, as long as you do it consistently.

'Our greatest glory consists not in never falling, but in rising every time we fall.'

Ralph Waldo Emerson

'Education is hanging around until you’ve
caught on.'

Robert Frost

you are doing this while you are working, you can do it before you go to work, after you come home from work in the evening, or whenever, as long as you do it consistently.

Doing something consistently like that will add up and over time you’re going to build your traffic. It might start out as a slow trickle of traffic to your web site. People coming in, looking around, maybe buying a product or two. But if you are consistent, and you use some of these different avenues to advertise, that small trickle can turn into a stream. The stream can turn into a river, and that can turn into a tidal wave of traffic. And the tidal wave of traffic really can fill your pockets and your bank account with cash.

Using this information here, you can learn to build that traffic that is going to put money into your pocket!

‘Bad will be the day for every man when he becomes absolutely contented with the life he is living, when there is not forever beating at the doors of his soul some great desire to do something larger.’

Phillips Brooks

‘Theirs is not to reason why, theirs is but to do or die’

Alfred Lord Tennyson

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15

How Do Successful Writers Cope With Their Stress - And Rise Above It To Reach Even Greater Plateaus?

Stress experts have investigated what distinguishes writers who cope well with stress from those who do not. They have come up with some surprising data. Researchers found that the “copers” use simple anti-stress strategies that other executives ignore.

Most writers who don’t cope well with stress don’t use these coping techniques. In short, this is why some people completely destroy their chances of making huge amounts of money. It’s not what happens to you that counts in life; rather, it’s how you handle what happens to you that matters.

When you are out to find success, you are going to face a lot of obstacles. Problems go hand-in-hand with success. In business, the highs are higher and the lows are lower. Business has a lot to offer - freedom, flexibility, money - but there’s also a price for this.

There is no simple road. The more you want out of life, the more you have to do. Successful people have more problems than unsuccessful people. As you step out there to achieve more, more obstacles will come your way.

'You go back to the gym and you just do it again and again until you get it right.'

Arnold Schwarzenegger

'As long as one keeps searching, the
answers come.'

Joan Baez

Now, let’s list some of the coping devices writers use to help meet their struggles. Here are 7 things that separate the rich winners from the losers:

1. Size up stressful situations, and decide which aspects are worth worrying about and which can be ignored. Postpone thinking about a problem until an appropriate time. Expect the unexpected, and allow time and energy to deal with the inevitable stressful events that seem to come from nowhere. Easily detect fatigue and respond to it by cutting the day short or taking a little time off during the week."

2. Know when perfection is possible and when it is not.

3. Take vacations.

4. Get regular exercise.

5. Talk to colleagues, friends, and their spouses about job pressures they feel.

6. Delegate tasks, such as typing, proofreading, etc., to others when stress starts to increase.

7. Do not be afraid to laugh at yourself.

'How many years you have to keep on doing, until you know what to do and how to do!'

Johann von Goethe

'When you’re a professional, you come back no matter what happened the day before.'

Billy Martin

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16

What Is Revenue Avenue?

Revenue Avenue is a marvelous selection of hundreds of web sites and marketers with all different types of programs set up seeking affiliates. It is like classifieds for affiliate seekers.

If you want to sign up for an affiliate program and get it on your web site to generate income for you - passive income by you directing people to other web sites - this is the place to start because they’ve got all the details. You click on a little banner, or a little link at the side, and you can get details on every one of the affiliate programs that is offered. They are split into thirty or forty different categories.

But even more powerful, there is an option there to click on to set up your own affiliate program. Here’s the beauty of setting up your own affiliate program with link exchange.

We’ll give you the bad news first - they take, right off the top, 30% commission off of everything that you do. But the beauty of it is there is no risk. They only take a commission when you make a sale and earn revenue out of it. So, consequently, this 30% commission by the way is 30% of the payment you are making out to your affiliate. So whatever you’re paying, it is 30% to them. You want to add that 30% into your expenses so you can actually increase your prices a little bit or what have you.

'I have accepted fear as a part of life — specifically the fear of change. . . I have gone ahead of despite the pounding in the heart that says: turn back. . . .'

Erica Jong

'We must dare, and dare again, and go on daring.'

George Jacques Danton

With any web browser you can very simply set up a system where you include a little information about your service, you include a clickable link, and then submit this to them. You fill out a simple step-by-step form which is very easy.

You can choose to pay people who sign up for your affiliate program by the click through, which means every time someone clicks on a banner or a link on that site that you pay them five cents a click through, or three cents a click through, or whatever. You can also pay them by the lead, so you only pay them $2 or $5 for every qualified lead that results from those click throughs. Or, you can pay them by the sale made.

You can choose whether you want to pay a percentage of the sale, if you have various items, or a flat rate. For example, if you’ve got a product that you’re selling for $150, you can offer a $20 commission on every sale, or a $50 commission, or whatever leeway you want to give. An additional 30% of that commission, of course, will then go to Link Exchange.

What a great way they thought of for making great money!

The power of this service is that you have the power of Microsoft behind you, marketing and promoting Link Exchange and the service ... and there are literally millions of web site operators that regularly browse through the revenue avenue areas looking for affiliate programs.

We’ve seen Amazon.com in their list - one of the most famous Internet companies - who used affiliate programs to build a gigantic business.

There are also plenty of tiny ones. It even lists how many affiliates are currently signed up with each program. We’ve seen companies in Link Exchange with 30,000 affiliates down to 3 and growing.

'Grant me the courage not to give up, even though I think it is hopeless.'

Admiral Chester W. Nimitz

'I have often been adrift, but I have always stayed afloat.'

David Berry

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17

Newspaper And Magazine Editors Will Help You Get Rich!

FREE PUBLICITY can help you get rich. Newspaper and magazine editors must have new stories for their readers. You can create a powerful story to dramatize your product, service, or company. Send out good publicity packages to these people. Make it easy for them to write about your product or service. The stories they print could work better than any advertising you can buy.

We know of one man who reportedly made $3,000,000 from an article in a national magazine. He simply sent a press release about his book to a big national magazine and they wrote the article. At the end of the article they told their readers where to get his book. (It was a small book on how to stretch your paycheck.) Checks and money-orders for around three million dollars flooded his office!

'Yesterday has gone. Tomorrow may never
come. There is only the miracle of this moment. Savor it. It is a gift.'

Anon.

'Few of us ever live in the present, we are forever anticipating what is to come or remembering what has gone.'

Louis L’Amour

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18

How To Instantly Make Up To Three Times More Money!

Successful direct-response marketers have figured out that their headline is responsible for up to 75% of the responses they receive. This means that you can make up to three times more money just by having a good headline, or a better headline than you are currently using!

This is good news for you because headlines are fast and easy to write! And, they are usually inexpensive to change in your sales letter!

To realize how powerful a headline must be, look at a daily newspaper. They compete with many other newspapers, so their headline must attract readers to their newspaper first!

The purpose of your headline is to pick out the people who are interested in your product or service. This is how you can attract the most qualified customers. It is like the billboard on the highway that tells people to get off now for a quality motel. If you are tired and it is late at night, you will consider stopping there.

Headlines are often done the wrong way, though. Many businesses try to use a headline to attract the large, mass audience. This is wrong. Although a headline should be used to attract a large number of prospects, it should be focused so that it only attracts qualified prospects. Your headline should be specific enough so that the reader can know what you are trying to tell them.

'I have everything I need to enjoy my here and now—unless I am letting my consciousness be dominated by demands and expectations based on the dead past or the imagined future.'

Ken Keyes, Jr.

'Today is the blocks with which we build.'

Henry Wadsworth Longfellow

Go back to that billboard example. If you were driving down the highway and you ran across a billboard that read “Stop Here To Find Out Why You Should Stop Here!,” would you stop? Probably not. The same thing is true with your headlines! They must be specific enough to target your market!

Work on your headlines right now. Grab a scratch pad and start coming up with as many headlines as you can. Then, after you have written down as many as you could think of, start eliminating the really bad ones. Then, eliminate the kind of bad ones. Then, the kind of good ones. Then you will eventually eliminate all but the really hot ones! These are the ones you should test! You may find that you have written the perfect headline that will increase your profits by up to three times!

'When shall we live if not now?'

M.F.K. Fisher

'If you spend your whole life waiting for the storm, you’ll never enjoy the sunshine.'

Morris West

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19

Avoid The Label Of Junk-E-Mailer ... With Newsletters!

If you mail to 5,000 people it might cost $3,000-$4,000. It’s incredibly good and you should be doing it. But, we’re getting too many junk faxes on the fax machine, and we’re getting too much junk by e-mail.

So, we noticed something. When we request something, we don’t mind receiving it because we asked for it. It’s very smart to tell people “Here’s the information you requested,” because if we don’t see that byline, or something similar, we just think it is more junk e-mail. And junk e-mail is becoming a problem. Many people get irate over it and throw it out.

But there is one type of e-mail we always treasure, and that is a newsletter. Now, some of the newsletters we’ve received by e-mail we requested them, so of course we want them. But some people have taken to sending us e-mail newsletters we didn’t request, but if it’s a newsletter and the topic interests me, we don’t resent receiving it.

It all goes back to content. No matter what you’re selling, people are looking for content in that area. We think it’s a great idea to set up your e-mail so that you’re sending a newsletter, rather than just e-mail, because people treasure content and they treasure e-mail that is really a newsletter. For best results, we think the newsletters should be free.

We think a newsletter should be about 70% content - Interesting articles, tips, and techniques that people can use in the field of interest to them. It also can be 30% offers. You can send an eight page newsletter with the first five or six pages content and the last two or three your offers. We think this is a great way to use e-mail because people treasure newsletters and e-zines more than they do offers.

'Very strange is this quality of our human nature which decrees that unless we feel
a future before us we do not live completely in the present.'

Phillips Brooks

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20

Three Ways To Kill Your Electronic Mail Business.

Here are three ways to kill your electronic mail business.

First of all, most people don’t spend enough time executing and planning their promotions. This is a business where you have to constantly be out there in front of the prospects and customers that you are trying to reach. You have to e-mail more often. Don’t make the mistake that most people are making.

The second mistake that a lot of people make is thinking that their product or service is going to somehow sell itself. That is the quickest way to kill your e-mail business. It will not sell itself.

Many people believe in the superiority of their product or service. They think that people are going to stand in line and go crazy over it. It is not going to happen! In this day and age there is so much competition out there that the exact kind of people that you are trying to reach are the same kind that everyone else is trying to reach.

Third, many people are ignoring their current customers while they are chasing after new customers. If they do spend time thinking about advertising and getting out there and sending their e-mail on a regular basis, it is always to go chase new customers that are out there.

The money that you can make in your e-mail business is going to come from the people that you are currently doing business with. You only get a new customer so that you can try to turn that new customer into a repeat steady customer.

Don’t make these three mistakes! Don’t do these three things that are going to kill your electronic marketing business! Go out there and get enough customers to re-buy from you again and again - spending a large amount of money each time - so you are making a good profit.

'A problem well stated is a problem half solves.'

Charles F. Kettering

'We only really face up to ourselves when
we are afraid.'

Thomas Bernhard

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21

The Golden Key To Making Massive Profits With Your Website!

To illustrate a point, let us tell you a quick story about a gentleman who was going to speak at a seminar. He was going to sell some products at the back of the seminar. He had the whole backseat of his car filled with boxes and each had the product he was selling. In one of the boxes he had some donuts that he was also going to bring as well.

He took all of the boxes and put them at the back of the room. He gave his fantastic awesome speech. People rushed to the back of the room and they had their credit cards and checks waving around. They purchased all the boxes. After it was over, he realized that someone had actually purchased the box of donuts instead of one of the products. Well, the sad thing about it is, no one ever called him to complain. He was certain that the box of donuts was sitting under somebody’s bed, on somebody’s shelf, or somewhere where the donuts were rotting in that box. They never had the motivation to even crack the box open.

You have a choice right now. You can go back to your same old habit. You can start doing the same things that you’ve been doing previously. You’ve got to realize those days are going to start adding up to weeks. Those weeks are going to start adding up years, and those years are going to add up to your lifetime. If you never make that change or, if you never take action, where’s your life going to be? When you’re lying on your death bed are you going to be thinking about these techniques going, “Darn it, if I would’ve just listened to those guys and done something forty years ago, I’d be rich now!”?

'To stumble twice against the same stone is a proverbial disgrace.'

Cicero

‘I made a mistake today, I made a mistake yesterday. I think it’s. . . very important
to ignore the negative.'

Jerry Rubin

You also have another choice. You can stay in your rut or you can decide to do something with this information!

That’s our challenge to you. After you finish this, no matter where you are, whether you’re in your car, office, or home, whether it’s after dinner, early morning, or whenever it is, we want you to do something now with the information you have. Just do it for five minutes, ten minutes, fifteen minutes, or however long it takes to do something immediately as soon as this audio cassette program is turned off.

Take one of the ideas and put it into action. Go out and find some magazines that you can get free advertising in. Search on the computer or do something else. Do this one thing and take action on one of these ideas right now. What you’re going to do is you’re going to set a whole plan of action in motion. That’s what you need - that’s the golden key to making massive profits with your web site!

'The greater the difficulty, the more glory in surmounting it.'

Epicurus

'To overcome difficulties is to experience the full delight of existence.'

Arthur Schopenhauer

What we’ve been trying to do is put you in that forward motion, so that you’re going to take these ideas and put them into action. Well, after this is over you can slam on those brakes, or you can continue with that motion. That’s what you need to do, continue moving forward with the ideas we’ve given you here.

One of the best ways to do that is to take action immediately after you turn off these cassettes. Then tomorrow, the next day, the day after that, the day after that, the week after that, the month after that, the year after that, you will build those habits. We talked about that before.

Build those habits for success and build that mindset. That’s what’s going to make you successful. If you’ve got that mindset and you’ve got those powerful success habits, you can plug in almost any money making ideas and be successful at them. You’ve got the perseverance and persistence. That’s one of the things we’re trying to give you on this audio cassette program.

It’s not only about giving free advertising on the Internet, but it’s getting you to succeed at this so that you can succeed at other things as well. This really isn’t only about free Internet advertising. This is about making a serious change in your life. It’s something that can be done with all the information you’ve gotten.

'Difficulties exist to be surmounted.'

Ralph Waldo Emerson

'Only he who does nothing makes no mistakes.'

French proverb

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22

Attract People To Your Charity Auction With Rare and Interesting Items Up For Bid!

Here’s the trick. When you enter each item in the auction site, clearly mark it in the title of the item, the description of the item, or actually the line where you describe the item the most.

This is what people will search for. You enter, “charity auction for ...”and the name of the charity, be it the church, or the school group, or the fraternal organization, or whomever. Then add “no reserve” which means there is no minimum anyone has to bid and then, under the description, you describe the charity and the fact that this is a charity auction, and there is no reserve on these items.

If somebody donates a really fine old baby carriage, it might sell for $500 or more through an antique dealer. Over the online auctions, though, someone could, literally, start out bidding a $l for it. This makes the auction really exciting, because if it goes up to $50 or $150, the charity has still got the $150.

'We all choke, and the man who says he doesn’t choke is lying like hell. We all leak oil.'

Lee Trevino

'He who has never failed somewhere, that man cannot be great.'

Herman Melville

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23

Don’t Focus On Yourself If You Want To Get Rich —Focus On Your Customer Base!

Focusing on your customer base will help you make the right business decisions — that will make you a fortune! Do not focus on yourself, which is a mistake that many businesspeople make. They spend too much time thinking about themselves, their company, and their problems. They don’t spend enough time thinking about the customers, their problems, and what they can offer those customers that will solve their problems.

The more a marketer tries to give customers what they really, really want, then the better their success is going to be.

All of your business decisions need to be centered around your customers, serving them, and giving them what they want.

In many cases, people in charge of marketing, especially with bigger companies, will make all sorts of suggestions as to the way the business should be run. Management will fight every decision that the marketing people come in with, though. Why? Management tends to think about themselves in general.

The right business decisions that will make you a fortune are generated around the customers. And when you’re developing lead generation ads, you have to have an idea of who your customers are and what they really want.

‘A good marksman may miss.'

Thomas Fuller

'The greatest mistake you can make in l life is to be continually fearing you will make one.'

Elbert Hubbard

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24

A Powerful, 4-Step Formula You Could Use To Get Your Prospects To Send You Their Cash In Exchange For Your Product!

The ingredients of a well-written ad, large or small, include:

1. ATTENTION.
2. INTEREST.
3. DESIRE.
4. ACTION.

This is the 4-step formula you can use any time — anywhere — to get people to send you their money in exchange for whatever you have to offer!

First, you get the prospect’s attention. Then you follow with interest and desire, which is where the factor of arousal comes into play.

Then you call for the prospect to take action. “Send for this . . . ,” “Do this . . . ,” “Pick up your pen and fill out this order form . . . ,” and “Call this toll-free 800 number right now...” are common examples of calls for action.

'War is a series of catastrophes that results in victory.'

Georges Clemenceau

'In the game of life it’s a good idea to have a few early losses, which relieves you of the pressure of trying to maintain an undefeated season.'

Bill Vaughan

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25

Here Are Fourteen Ways To Make100% Sure Your Products Will Sell!

Your product will sell if you offer it to the right prospects. When you are searching for a product or service that will sell, use the check list below to evaluate whether your product is likely to succeed.

1. Does your product offer an advantage?
2. Does it fill a basic human need?
3. Will your product sell year round?
4. Is it readily available in retail stores? If so, find a different product.
5. Has the market been saturated with the same product you want to sell?
6. Will your suppliers be able to provide fast service?
7. Can your product be mailed easily and inexpensively?
8. Have you developed back-end offers?
9. Will the product you are selling be available to you exclusively?
10. Will the product be available from the manufacturer for the long term?
11. Will your profit margin be adequate?
12. Will your product stand up well in mail handling?
13. Can you reproduce or manufacture the product yourself?
14. Can your product be reproduced inexpensively?

'Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. The only time you don’t want to tail is the last time you try something. . . One fails forward toward success.'

Charles F. Kettering

'The errors of great men are venerable because they are more fruitful than the truths of little men.'

Friedrich Nietzsche

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26

The Key To Being Successful With Editors And Readers Is To Be Totally One-Sided – On THEIR Side!

You have to give the editors what they want: to provide information that their readers will find helpful, interesting, and worth their time. The better you can convince the editors that you can help their readers, the higher the chances you will be able to gain free publicity from that publication.

Your whole press release has to be one sided. When you go out there to a customer and present your product or service to them and try to get the customer to do business with you, you have to be one-sided.

When it comes to editors and prospective customers, you have to be one-sided - THEIR side. You have to tell them all your product or service can do for them. Focus on serving them, not yourself - because the more you’re able to do that, the more potential money there is to make. This is how to give editors what they want and make a small fortune!

'Business is full of brilliant men who started out with a spurt and lacked the
stamina to finish. Their places were taken by patient and unshowy plodders who never knew when to quit.'

J.R. Todd

'Courage to start and willingness to keep everlasting at is are the requisites for success.'

Alonzo Newton Benn

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27

How “Legal Espionage” Can Make You Rich!

A very excellent tactic is for you to learn how to “spy” on your competition. You can get very valuable information this way! This is not illegal, and it isn’t unethical. In fact, the world’s best marketers are always spying on the competition. This is how they learn ways to improve their own products to make them better than the competition.

The late Sam Walton, founder of the nation-wide mega-successful Wal-Mart stores, used to say that he had been to more K-Mart stores than any other man alive! You can bet he wasn’t spending any money, though!

Mr. Walton would spy on his biggest competitor by constantly visiting their stores. He would check out the prices. He would check out the customer service, how they were selling their product. He would do just about anything that would give him more information about his competitor. In fact, he was escorted out of many K-Marts, but he did get valuable information.

He found ways to improve his stores based on the problems he found at his competitors’ stores. He found all kinds of things that could make his store better than the competition!

‘A cheerful frame of mind, reinforced by relaxation, which in itself banishes fatigue, is the medicine that puts all ghosts of fear on the run.’

George Matthew Adams

‘Any device whatever by which one frees himself from fear is a natural good.’

Epicurus

Spying is a very powerful source of ideas. It can show you what is working for your competition. It can show you your competitor’s weaknesses that you can turn into your own strengths! This can be very powerful for you and your business. It can be a powerful way to build the leverage you need to present a better product to the public.

It isn’t difficult to learn to investigate all of your competition. Here are just a few of the ways you can investigate your competition!

Buy their product.
Order their catalog.
Get on their mailing list.
Visit their stores.

Find out all about their operation. Find out how quickly they fill orders. Find out how they handle a complaint.

This doesn’t take very much money, and it could help you make a lot more than you make now! Do all you can to get a niche in your market that can help you make the most money possible.

‘I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.’

Helen Keller

‘There’s nothing in this world that comes easy. There are a lot of people who aren’t going to bother to win. We learn in football to get up and go once more.’

Woody Hayes

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28

The Surest, Fastest, Simplest, And Easiest Way To Become A Success Right From The Start!

The absolute best way to ensure that your business is a success from the beginning is to model your business after someone else’s! If you want to be a good writer, then you should study the writings of successful writers. If you want to be a success in mail-order, you should study the mailings of successful mail-order marketers.

The more you study the work of successful people in your field, the more you will begin to imitate their success! If you want to get into mail-order, one of the best things for you to do is start getting on everyone’s mailing list! Buy a few products here and there. Find out what is working. This will help you learn what is making other people money! And, soon you will be able to adapt their successful ideas into your own profitable business!

‘Brave men rejoice in adversity, just as brave soldiers triumph in war.’

Marcus Annaeus Seneca

‘Some minds seem almost to create themselves, springing up under every disadvantage and working their solitary
but irresistible way through a thousand obstacles.’

Washington Irving

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29

How To Sell ANYTHING You Might Ever Have With The Flick Of A Finger! IT’S SO EASY!

For those of you out there who are wondering just how simple and easy selling over Internet auctions is, we’re going to give you an example of how to post. Let’s just look at e-Bay as an example because it’s the premier auction site right now.

Let’s just step through that. First of all, you have to have a computer and an Internet connection. You log on by typing ebay.com or www.ebay.com at the top of your web browser.

One of the first things you should do is just poke around. Just look around and go window shopping. Pretend that it’s Christmas in 1956 and you’re walking down State Street, and Marshall Fields has all of the windows displayed. It’s fun to do that.

Like so many other things on the Internet, it’s point and click. Of course there’s a facility for searching for something.

We have a friend who collects frisbees. He’s been collecting frisbees since the early 70's, and he knew maybe two other people who shared that same hobby.

‘Concern (Problems) should drive us into
action, not into a depression.’

Karen Horney

‘Worry is evidence of an ill-controlled brain; it is merely a stupid waste of time in unpleasantness. If men and women practiced mental calisthenics as they do physical calisthenics, they would purge their brains of this foolishness.’

Arnold Bennett

He tells us that the first time he logged on to eBay he thought, “Well, I’ll see if there are any frisbees on here.” Boom! There were seemingly 300 of them there, and some of them were really neat.

There are literally thousands upon thousands of different things being offered up on the Internet auction blocks . . . and the collectors are paying attention. For almost every product out there that exists, there is some collector market for it!

Old toys, comic books, baseball cards, old advertisements, records, photography, tools, computer parts, salt and pepper shakers, books, election materials such as “I Like Ike” buttons and such, newspapers, furniture, board games, old role playing games . . . the list can stretch on and on for miles, seemingly. And there’s always someone out there who will want to buy these things. These collectors are constantly on the Internet auctions, bidding to their heart’s content. This is why Internet auctions are how to sell ANYTHING you might ever have with the simple flick of a finger necessary to place your item up for auction! It’s so easy!

‘What is difficulty? Only a word indicating the degree of strength requisite for accomplishing particular objects; a mere notice of the necessity for exertion. . . a mere stimulus to men.’

Samuel Warren

‘Problems are only opportunities in work clothes.’

Henry J. Kaiser

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