According to some experts who have been studying American society, Americans have fallen into a new trend - a trend that’s being called “cocooning.”

The term “cocooning” refers to the process a caterpillar goes through before it becomes a butterfly or moth - of isolating itself within a hard shell, protecting itself from the world.

That’s the attitude people are developing these days. They want to stay home where it’s safe and warm, and if they do venture out into the cold world they want to drive some four-wheel-drive urban-assault vehicle around.

It’s the “cocooning” of America - use this American mega-trend to get rich on the Internet - right now!

The ability to buy and sell products over the Internet has both helped this trend and enjoyed more success because of it.

The bottom line - it’s safer, easier, and just a lot more convenient than driving all over town to buy something. Therefore, people are very inclined to buying what they want this way!

So . . . if you’re able to offer people what they’re wanting over the Internet, you could very well get rich . . . and as the cocooning trend continues, the more money you’ll stand to make!

Now most people who spend money on the Internet are not computer geeks. They don’t care about the technology, they don’t know how their computer works, and they don’t know how the Internet works any more than they understand the technology of their refrigerator or their telephone or their TV or their car.

They don’t look under the hood; they just hop in and drive. All they want is the result! They want to save time, save money, save effort, and get it done now so they have time to tuck their kids in or watch their television show and get some living out of their life.

What we suggest you do on the Internet is, number 1, make it easy for people to shop, so they can just click with their mouse to buy something. We also suggest you offer something free on your site which gets people to visit in the first place.

This story is so AMAZING . . .

The woman who was the head-honcho of E-Bay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

Something that we do to make sure that people continuously read that newsletter and also make it back to our website, is that every single issue every week we have a contest. They’re not randomly chosen in this contest. The way they become eligible for our prizes, which in some cases are products or reports or advertising on our Site, is they have to go to our website and find a certain phrase in the website. And then they have to come back, contact us and say, “Hey, I’m the first person to find that phrase on the website.”

So now we’re forcing the people who read the newsletter to not only read it but to get back to the website, search through all the pages and while they’re there maybe purchase some products. You’re getting them involved then. Time = Money! How to get people to actively go through your entire website and compel them to buy more of your products!

Yes, you’re getting them involved, plus you’re building that goodwill because some of these people sign up for 5 or 10 newsletters and it comes in their e-mail box and sometimes all this information’s kind of overwhelming. But from our response we found that when people get our e-mail (our newsletter) and they know we have the contest in there, they immediately open it up, they search in there through all the information to find the contest information and they’re going back to our Website and rooting around for that phrase so they can win.

Every year the cost of running an ad in the super-bowl goes up . . . We do nothing at all, you and me - just sit around and do nothing and the Internet traffic is still exploding at a monumental rate every single day.

And so that increases traffic to the entire Internet and the more traffic that’s on there - it’s just like more viewers on TV - you can charge more. The $2 billion in ad revenues is just a drop in the bucket. It’s like the 50's on TV they charged nothing for their commercials. Now, can you imagine what it costs to run an ad in the super-bowl!

This is the Internet’s HOTTEST Trend!

It’s not going to ever go down - it’s just going to constantly go up, up, up as more and more people connect and the Internet grows. If you get set up now, then all those price increases will all benefit you. You won’t miss them. This is how you can profit! (Others are setting themselves up to make BILLIONS of dollars with this simple trick!)

This is a non-traditional advertising method that can often be absolutely FREE! It requires just a little bit of your time. If you’re working with an Internet service provider, such as our own company that charges you a little bit of something to do a little design work (it might cost you 10 bucks now and then to have this idea of mine implemented once or twice a month), it’s dirt cheap.

We spend a little bit of time, it’s very targeted and powerful! Exchange links or banner ads. Let’s look at links first, with other Websites. This will draw people to your Site.

When you’re out browsing the Web, look for Sites that are similar to (but not directly competitive with) your Website. Just e-mail the Webmaster of that Site and, almost every one of these Sites that you know of - any good Websites have got a place where you can leave some e-mail and offer to exchange a link to their Site with your Site. These people are ready, willing, and able to help you make more money with your website!

Essentially, all you have to do to get them to do this is get their Web address (you already have that because you just visited their Site - it’s showing right in your Web browser) and give them, in your e-mail, your Website’s Web address and a brief one sentence description of what your Website is.

They’ve got visitors that see this link and click on it and it takes them directly to your Website. In return, you put these links together on a single page of “here are important links you need to know” that you can just have updated once or twice a month on your Website that take people back to them.

Current research shows that almost 70% of people who find a Website don’t even find them through search engines, as powerful and useful as those are. They find them through links through other Websites.

So this could be a really powerful addition to your arsenal!

Many people have found Internet auctions to be a great way to turn their spare time into thousands of dollars a month!

We recently came across the incredible story of a postman in Council Grove, Kansas. In his spare time, he was bringing in over a thousand dollars every month, simply through selling items through Internet auctions!

And the best part is, that guy is not the exception, he’s the rule! If you really want to apply yourself in this direction, you could make far more money than he brings in!

For example, a couple we know of in Wyoming has been bringing in $600,000 . . . all through placing items for auction over the Internet!

People who are discovering the tremendous potential of Internet auctions don’t have to handle it like a full-time job in order to bring in the big money. In fact, many people are pulling in mega-bucks by simply doing it on a part-time basis. It could easily go from being a part-time hobby to part-time wealth!

The biggest success stories out there are people who have focused on a niche market, offering items for auction that directly appeal to a certain factor of the population that is greatly attracted to that specific type of prospect. Picking the right niche market - like, for instance, offering an antique Etch-A-Sketch to collectors of antique toys - will bring you LOTS more money than if you were to offer it to a general audience. The old toy will be worth more to that market - it’ll be something special to them - and they’ll be willing to pay much more for it than anyone else!

Right now, there are thousands of people all over the country - all over the WORLD - who are making excellent money on these Internet Auctions, and are doing it all on a part-time basis. And the same could be true for YOU!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you’re paying at auction! People put good products up for sale on these sites, and you can pick up some items dirt-cheap on these less popular auction sites!

Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way! Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt-cheap on another auction site for a lot more money! Buy Low - Sell High!

When an Internet auction is over, you can look and see everyone who bid on anything you put up on eBay or any of the Internet auction sites! You can see who bid what and when. Through one more step, usually, you can find out what their e-mail addresses are. That is a valuable list!

If somebody bid on something that was for sale and you have lots of other related products that you could offer them, you can click on every one of those email addresses, send e-mail to them, and say, “I’m sorry that you didn’t make the bid. Just in case you missed it, here’s a Web Site that might be interesting to you and here’s a particular product that you might be interested in buying.”

Again, you can even do this if you set a reserve price that you only want a certain amount of money and only five people bid, but nobody reached that amount. You can go back and get their e-mail addresses and you can say to them, “I’m sorry that you weren’t able to reach that amount, however, I have this other item that you might be interested in.”

There are facilities on these auction houses on the Internet where you can really put a great deal of information about yourself, your business, or whatever you want to say in a personalized page. On eBay if you see the “ME” written next to somebody’s name or a user ID link, click on that. It’s interesting because you can find out a lot more about who you’re buying things from or, in fact, who you’re selling things to and what their business is.

That’s something that you can exploit. You can use that in a totally acceptable way, making use of what you have and leveraging your resources in order to tell people that you are out here. Not only do you have this for sale, but you have this whole broad range of other related products for sale. You could end up selling more than one product in a setting - and all you have to do is sell two to double the money you make! This is how you could instantly make twice as much money - or more - from every person who bids on your auctions! And it really works!

Collectively across the country, there are hundreds of other people out there that are faced with the same situation. They try to sell something that is very expensive - it might be a house, real estate, a nice automobile, or a boat.

Let’s say They’re running ads in different publications like the Rob Report - that’s a good example, although there are plenty of other magazines and newspapers out there that sell expensive things too.

You go back through the old issues and you contact these people. You just ask them, “Have you sold your merchandise?” Many times, you’re going to find that the answer is no. They didn’t sell it, because those magazine ads are so expensive. If they would have had thousands and thousands of dollars to invest in those magazine ads, they would have sold it. Now they’re ready to sell it for an even lower price.

Now you can get in there and earn tremendous profits by selling those items! This is a way for you to find those items and get them with no out of pocket cash - now you’re just brokering.

You’ll earn a nice commission by selling them on the Internet Auctions and even developing a web site with a whole bunch of these different expensive products. This is how to instantly and easily find people who are desperate to let you help them sell their expensive items. And when these high-dollar items sell - you could get rich off the huge commission!

There’s a Mr. Reginald Hunter in Philadelphia, Pennsylvania, who has a fabulous collection of rare books. It’s valued at $3,000,000. He’s been a collector for over 50 years. We heard about him on PBS, the public television station.

He specializes in first editions, mostly fiction, by famous authors, and books about the Civil War. Recently he was interviewed, and he was asked about his $3,000,000 collection, and how much he had to pay to amass it.

Did it cost him $3,000,000? “No way,” he said. The most expensive book he has in his collection is a Civil War diary by a young Union officer, and he paid $73,000 for that book several years ago. Today, he’s been offered $150,000 for the book, but he doesn’t sell his books anymore. He said that he used to buy and sell books and make pretty good money doing it. He’s fallen in love with his books. He’s not just a book collector, he is a book lover.

He’s got over $3,000,000 worth of books, and he’s never going to let them go until he dies. He’s going to give them to the National Archives and a library in Philadelphia where he lives.

Well he paid $73,000 for a rare Civil War diary that is worth $150,000. That’s a pretty good deal! But, if you’re like us, you’re probably saying, “I don’t know if I want to pay $73,000 for a book.”

Ok then . . . his second most valuable book is a rare first edition by the famous American author, Mark Twain. We’ve all read Huckleberry Finn and some of Twain’s other books. This book is now valued at $60,000; he obtained it a few years ago at a West Virginia thrift store, and guess what he paid--$7.50! That’s right, a book that is now worth $60,000 that he could quickly sell to collectors (there are about 150,000 rare book collectors in the United States alone) cost him $7.50! Now, that’s exciting!

Mr. Hunter also said that he was able to buy many, many books for $20 or less that are now worth at least a thousand dollars each! So, where do you find books for less than $20 that we can sell for many hundreds or many thousands of dollars? The wise collector gave us his three favorite hunting places. Here are 3 easy-to-locate places to find rare and out of print books you can buy for pennies and auction for huge profits!

1. Thrift stores and second-hand stores.
2. Used bookstores.
3. Small antique stores.

These three types of stores are all over - there’s hardly a town anymore that doesn’t have at least a thrift store and an antique store, and most small cities have at least one store that’s a source of used books! And the best thing is, typically these stores have no idea how much some of these books are actually worth. They don’t take the time to find out . . . but you could, and if you find the right book, you could sell it on an Internet auction, and make hundreds, or perhaps thousands of dollars!

Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of. We think that after listening to all these tapes, you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

For those of you who are afraid of computers, or find that this sounds difficult, for the most part it is, in fact, very similar to face-to-face selling . . . but even easier!

A good example to contrast dealing over Internet auctions with is buying from shops, where you’re allowed to haggle for a price. In that case, you’re able to ask questions of the seller about the product, and seek to get all of the information on it you can so that you can make an informed purchase.

Dealing over the Internet and through the Internet auctions is very, very similar. But, instead of standing face to face wheeling and dealing, now you’re able to simply communicate through e-mail messages. The other person doesn’t need to know exactly who you are, except that you’re a prospective buyer.

That’s all there is to it! You don’t have to go meet someone in a store . . . all you have to do is sit down at your computer, and e-mail back and forth. You don’t have to dress sharply, you don’t have to actually meet anyone - it’s easier than selling face-to-face!

Through Internet auctions, you can turn your computer into your center of sales - and never even think about wearing anything fancier than a t-shirt and an old pair of blue jeans.

There are a lot of people out there that really fear the idea of sitting at a computer and figuring out how it works. This keeps most of these people from trying it out, and seeing where it could lead them. Don’t let this happen to you! In fact, using the Internet is simply a matter of a few well-placed clicks . . . you could have a neighbor who’s online help you, or perhaps a neighbor’s child!

Most colleges offer outreach programs where they will teach you the basics of surfing the Internet. Most local Internet Service Providers also offer classes or technical support to help you get connected to the Internet and learn how to surf the web.

In fact, with so many reasonable and fast ways to learn how to use the Internet, now would be a great time to finally lose your fears of computers and the Internet and get online . . . and making money with the Internet auctions!

We think that it’s a brilliant idea to go to Sites that are kind of quiet with product just sitting there because there aren’t enough people looking at it.

Profit in sales comes from the fact that you are able to make or obtain product to sell, then you sell the product with a markup in price that provides you with profit. That’s the basic secret of making money with sales.

The Internet auction market is a new thing - it has really exploded only in the last five years. eBay is leading the charge, and there are a lot of other start-up Internet auction houses scrambling to get organized and gain popularity with the online consumers.

Some of these are expansions of current commercial websites, such as Amazon.com’s auction site. Others are just new auction sites. Whatever the case, these are people that have realized by witnessing success stories such as eBay that Internet auctions are the wave of the future.

However, since eBay is currently first and foremost by a wide majority in the Internet auction market, they attract the most people, the most bidding - and therefore products sold over eBay make the most money for those who are offering them up for auction.

This means that the other auction sites have less people visiting them, a smaller variety of things they get to auction off, and, ultimately, their auctions end up bringing in less money.

This is where YOU come in. There are many products that are auctioned off at these sites that go for far less than they could if they were on one of the larger Internet auction sites. You could go to these sites, bid on products that end up going cheap, then turn right around and offer them on eBay to potentially make much more money! This is how to get Internet auction products for dirtcheap and re-auction it for big bucks!

Since the big auction sites like eBay attract such a larger audience, there will be more people bidding on those items. That equals more people who will really want it, higher bidding by the prospects, and it could all add up to more money being made by the person who auctions off the items!

We recently saw a television show, featuring a local workout guru. She has a weekly workout show on TV.

She was running an auction on the local San Diego Auction where everyone could donate their services. They got to keep half the money, and half the money went to the Children’s Hospital. Bingo! A light bulb went off in our heads, and we said to each other, “Hey . . . you can sell services!”

What if you are a business consultant, a marketing consultant, or what if you know something about old patents? There are millions of people who are inventing things. You can go on the auction sites and tell these people- “I have expertise. I can tell you what to do, what not to do. I can give you a list of patent attorneys (if you were using the patent idea). I will help you make money with your patent. What I’m going to charge you is a minimum bid of $100 an hour.”

Of course, you can make the amount more or less. That was just an example. But, instead of just talking about products and services now, we can sell our personal advice. We can sell our expertise. Instead of auctioning a product, AUCTION OFF YOUR KNOWLEDGE!

This is a unique way you could bring in cash with Internet auctions! So, put on your thinking caps. What do you have knowledge on? Even if you own a pizza parlor, you know how to start one and run one. It doesn’t matter if you’re in St. Paul or St. Petersburg. There are people all over the country thinking about starting a pizza parlor. You’ll tell them what to do, what not to do, where to get the best equipment, and how best to get customers. People will pay for that type of advice. There are a thousand and one ways you can sell your advice.

When you say “thank you” to your customers (and you should always thank customers for visiting your site), be sure to ask if they would mind if you continued to contact them, occasionally, with other offers or specials that they might be interested in. This can be extremely effective!

It is extremely important for you to ask permission to send them additional information and offers. Some people on the Internet have very strong feelings about unsolicited commercial e-mail.

The power of this “thank you” message is that you are never going to have anybody argue that your unsolicited e-mail thanking them for visiting your web site is of a commercial nature. It is just a thank you. (Who doesn’t like to receive a thank you letter?)

You’re also asking them to actively respond and send you an e-mail saying “Hey, I’d like to hear from you again if you have some specials.” Here’s the key: Only send information to those people who respond, because you don’t want to pester people who don’t want to hear from you.

This is an amazing (but simple) way to instantly get more customers to buy from you . . . And it all starts with a simple “thank you.” It’s how to practically hypnotize cash-paying customers to come back to your site - and give you more money! It’s HYPNOTIC MONEY POWER!

Try it. You’d be surprised how far a thank you can go. It could put tons more cash in your pocket! Just remember to ask whether or not they’d like to hear from you again. YES. It really is that easy.

Using small ads and small postcards to drive people to your web site is how to use the Internet to leverage your way to massive on-line profits! It gives you leverage that you never had before, because you don’t have to spend all of that money on printing and postage. Now your small postcard does the work that before took a lot of money to do.

We’re talking about working out an arrangement with a couple hundred other web sites out there. Now you’re talking about multiplying yourself and getting yourself tremendous leverage. Who says that little people, average people don’t have more chances now then ever before?

We feel that the Internet age, and the direct marketing age, which have become very prominent in the last twenty or thirty years, gives people like us - and people like YOU - a chance to compete with the big boys. The big boys are the slower, big corporations. They have to get together with a board of directors to decide to do anything.

We’ve heard Bill Gates on public television saying that he lives in mortal fear that there is someone out there working in their bedroom or garage that’s going to come up with a better program than Windows. The commentator said “Do you really worry about that?” He said “Hey, that’s how I got started. I’m sure there is someone just as clever, or bright, or more so, than me.”

We don’t even have to be so clever and bright. What we have to do is learn how to market. If we market non-stop and if we use this free publicity tactic, there is no stopping us. The Internet is a vehicle that works perfectly because nobody cares if you’re a giant, billion-dollar corporation or if you’re working out of a spare bedroom. If you have information, product, or services they want, they’ll buy it from you just as quickly as they’ll buy it from Sun Microsystem, IBM, or anybody else.

If you’re selling one $20 product on your one web site , you’re going to make $20. If you’re selling one a week you’re going to make $20 a week. If you go out there and work out an arrangement with a hundred web site owners, that same $20 now becomes $2000 a week, which is a $100,000 a year. Go out there and initially, over a period of time, work out an arrangement with a thousand web site owners, which is definitely not impossible. It will take consistent work on a weekly or daily basis.

That’s $20,000 a week now, that’s a million dollars a year. You’re just selling that one $20 product still, but you’re leveraging yourself out. See how powerful that is?

Now the average person can have more power than ever before!

And, when you’re leveraging and working these joint ventures, and you get that product out on a thousand web sites, that just increases the odds of millions of people pouring over web pages all day long finding your product and hitting it six or seven times, sometimes. They say, “Gosh, I’ve heard about this. I keep hearing about this. I’ve got to buy it!”

If you just work at this on a consistent, daily basis, within a matter of almost no time at all, you could actually have joint ventures with a thousand different web sites. One $20 product a week is a million dollars a year.

Basically, it’s all with NO COST advertising. You reach these web site owners and develop the joint venture with them. It just took your time . . .and it took no money!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the e-mail anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s something you are sending out anyway!

We have a friend who wanted a way to force people to come back to his site on a regular basis. He actually started out weekly or monthly, but now he does it more on a bi-weekly basis.

When he started it, he wanted people to come back, so he had a contest. To win the grand prize they actually had to go back to his site to find a particular phrase. He’d find a phrase on one of the pages and then, in his e-mail newsletter, he’d say “Look, here’s our brand new contest, you can win the prize if you’re the first person to find this phrase.”

All the people would scramble back to the web site and look. The best thing about it was it usually wasn’t on the first page. They had to really look through all the product listing and information about his other opportunities until they found it. It forced them to get back into the site and look over everything. Then, they could e-mail him, and say “Hey, I was the first one.”

Then, he would award them the prize. In some cases, the prizes were actual products that he was selling, but in many cases, the prize was actual advertising on his Internet site. He could say “Here, you get a banner. It’s worth $500.” His real cost was virtually nothing. It was just plastering that banner at the top or giving them some sort of an Internet ad in his mall. His prizes, then, became virtually free. It was something to get people back to his web site on a regular basis again and again and again.

Yet, most marketers overlook this opportunity, particularly when it comes to the Internet. But it can work, when used correctly - it can be a rare and unusual way to force people to come back to your web site!

A great source for articles and content - one of the easiest and best sources there is - is the Interview. Find someone who has a site that’s successful, or someone who’s site you use regularly and admire. Typically, at the bottom of the web page there will be a contact link, or a link stating you can “e-mail the webmaster.” By clicking on it, it will allow you to e-mail the site’s operator. Email them with flattery about their web page, and ask if you might conduct and interview with them!

One of the best ways to get someone talking is by telling them that you want to interview them, and that the interview will be distributed and posted to possibly hundreds of other Internet sites as well as your own, and promoted heavily. You can ask them about tips, about their information, and if you interview them by e-mail, you won’t have to transcribe a tape! You can just send them e-mail questions, and they e-mail their responses. They’ve literally written an article for you!

The other method of interviewing is to do it over the telephone. It does take less time for them to respond over the phone. Cheap recording devices connected to phones typically run around $25 to $35 at any Radio Shack. Let your interviewee know they’re being recorded, then record it, listen to it, and transcribe it. Whomever you interviewed has given you all the material - now all you have to do is type it out and edit it. Interviews could be the key to bringing you massive profits every day - with a $35.00 item from Radio Shack!

Remember, you become an expert when you publish, whether you publish your own material or even if you publish other people’s material. It doesn’t matter - you still become esteemed in the eyes of the people that you are wanting to serve.

.... And it’s so simple and easy - you won’t believe it!

In the past we’ve used print advertising in these little card decks or what are also known as card packs. They’re basically a pack of maybe fifty or one hundred different advertisements each on its own little postcard size card. It’s all sealed in a plastic wrap so you can open it up and flip through each of them.

What we’ve done in the past (and it has been very successful in terms of getting free advertising) is offer co-op advertising. Many of the cards in these card decks can be very expensive. For example, if you contact these card deck companies they’ll sell you a card for around $1,500 or $1,600 for just one mailed out one time to 100,000 people. This is probably the lowest amount we have seen. The price goes up from there if you want additional colors on it or if you want it to go out to additional people. It can get up into the $2,000, $3,000, or $4,000 range. It’s very expensive advertising.

At the same time, it’s very effective advertising. What you can do to get your ad free of charge in these card decks is actually sell ads on one of these cards and have the advertisers pay for the entire cost of the card! This is a proven method to get people to pay you tons of money to advertise your own website . . . and it’s so simple and easy, you won’t believe it! Here’s an example of how you would do it and here’s how we’ve done it in the past.

You would measure the card, and you would figure out how many ads can be placed on each side of a card before you sell any of the places. Let’s say you want to make it pretty simple, so you just split up each side into four different quarters. You can sell a quarter of that card for a certain amount of money. Then, you go out and you can find advertisers out there that would not be able to spend $1,400, $1,500, or $1,600 on their own card in a card deck, but they’d be more than happy to spend $200 or $300 on a smaller ad on your card.

By selling all the spaces on one card, you cannot only break even on the cost of the card but you can actually make a profit on the cost of the card. Let’s say that the cost of your card is $1,400. There are card decks where you can actually get a deal for $1,400. Let’s say you have four ad spaces on one side and four ad spaces on the other side, which are eight spaces total. You sell each of them for $200, which is really a good deal. Now, you’ve got cash in hand in the amount of $1,600.

Now the card is completely paid for by those advertisers and you pocketed $200 in cash. You’re saying to yourself, “Okay, where does the free advertising come in? I mean, if their ads are taking up the card, where does mine come in?” Well, you don’t split up the entire card. What you want to do on your card is give yourself space at the top, middle, or bottom of each side. You can really decide. If you take a look at some of these card decks, you’ll see people using the same message. They’ve got an ad that runs all the way across the top and it advertises their website. On the other side they might have an ad that runs all the way across the bottom.

Basically, it just includes the website address and a little bit more information about it, but it’s free of charge. You’ve sold most of each card side in advertising. Your ad on the top, bottom, or middle basically runs free of charge. In the past, we’ve done this. In one card deck, we had seven different cards running. Each would have cost us $1,500, but we got all of them free because we sold so much advertising that the advertisers were paying for all of the card! Our ads just rode along free at the top and the bottom of each of those cards.

This is something that is not only limited to card decks. You could do it with the cable-classified channel. You could also do it in terms of print advertising. A lot of people cannot afford full-page ads in magazines. Let’s say instead of going for the full-page ad, you break it up into quarters or you break it up into one-inch spaces. What you’ll find is if you break it up into one-inch spaces and sell off those spaces, you could have more than enough money to pay for the full-page ad and give yourself an ad way up at the top or way down at the bottom.

When using this technique of co-op advertising you’re going to find that you can get a lot of advertising free of charge whether it’s in print publications, TV., or card decks. Whenever you find an advertising medium, you might want to think before you get out your checkbook. You might want to think before you put out a dollar, “How can I turn this into an advertising co-op? How can I get some free advertising from this?”

Many starting marketers don’t understand how powerful affiliate programs can be, and how easy they are to instigate. There are companies out there with literally thousands of affiliates helping sell their products - and you could have the same thing! Starting your own affiliate program is how you could make hundreds, or even THOUSANDS of people happy to sell your products!

Affiliate programs are referred to by various names. Affiliate programs are sometimes called strategic partners, other times associate programs – it’s all the same thing. Amazon.com was really the first to make this popular, and they have 400,000 affiliates selling their products for them! Many people have modeled that success - why can’t you?

Basically, here is how it works. They give you a piece of code that your host puts on your web site for you, and then you list the books that are related to your subject matter, or you put illustration of your books on your site, and they are related to the products that you are selling.

For instance, if your site is about health and you sell supplements, then you might show on your site a number of books that relate like mega doses of vitamins, or new natural healing methods, or anything that relates to your site. If you’re selling fishing, it’s about fishing spots, fly tying, etc.

You, in effect, open a bookstore on your site. When the visitor on your site clicks on any one of those titles, they are carried instantly to the Amazon site where they can find out more about the book, the price, the size, the delivery schedule, what people have said about it, other comments about the writer – and you do nothing!

When the visitor from your site clicks on a book or title at Amazon.com it is instantly recorded and you are paid a small commission for that sale. What you are doing is generating customers and traffic for Amazon. It’s a win-win situation because your customers are getting something they want (more information about products that you sell) and for doing nothing, frankly. The commission is pretty much free money, because you don’t have to pack the product, you don’t have to ship the product, you don’t warehouse it, you don’t have any money tied up in inventory.

You can do this for your own products, too! You don’t have to be an Amazon.com to make this work because there is software available from all sorts of sources that lets you operate your own affiliate program.

You get other sites to sign up as your affiliate. It doesn’t cost them anything, but you give them a piece of code (your software will do that for you) and they advertise or recommend your site. They can place a banner on their site or they can place an ordinary link. They can also write an article and recommend your site in that article – that is really the most powerful referral of all. When the visitor at your affiliate site clicks on that link or banner ad, the same thing happens. They come directly to your site, they look at your material, and if they make a purchase on your site, your software automatically records that so that your affiliate gets paid.

In fact the software we use sends the affiliate a note that says, “Hey, you just made a sale at my site.” It sends our customer a note that says, “Thanks for making a purchase!” And it sends us a note that says, “It’s time to pay the affiliate.” It tells us when and for what and how much money to write the check for and who to send it to. It just doesn’t get much easier than that.

In effect, you create an army of other sites that are selling your products for you. It’s not a complicated arrangement to set up. You can grow it as large as you want it to grow. Essentially it is like running a national advertising campaign, where you have TV spots and magazines all running your ads, but you don’t have to pay a penny unless those ads make you a sale. That’s the beauty of this - you don’t pay a penny unless your affiliates make you a sale. It’s perinquiry advertising at the extreme. It is a terrific way to multiply your business, and the dollars can really pour in from affiliate sales!

We want to show you how you can compete on the Internet with multimillion-dollar corporations. The Internet levels the playing field. Your web site is on the Internet right next to all of the other web sites from the world’s largest corporations.

There are companies out there spending a million dollars, or more, on web sites ... but there are many cases where, with a little foresight and effort, your web site could do a much greater sales job than they do!

The problem with the large corporations is their web sites really don’t sell. The solution is that your web site can easily be built to do nothing BUT sell! So here are some important principles to help you compete with these giant corporations.

First of all, you can do a better job of serving your customers. A lot of large corporations have way too many customers. There is no way that they can service them, and they are not servicing them. Then what happens? People don’t come back to do more business with them. So they may get somebody’s business one time, but that’s not how you get rich. You get rich by getting people’s business over and over again.

Scondly, you can reach smaller markets that are unprofitable for larger companies. We’ll never forget the story that Russ von Hoelscher tells about the time he was at a trade show of the American Booksellers Convention in Las Vegas and he ran into some executives from Prentice Hall.

That year they were both talking about the money that they had made that year – If memory serves correctly, Russ took home maybe $600,000 or $800,000 in pure net profit, and Prentice Hall lost $6 million that year. So here you’ve got this gigantic corporation that lost $6 million and Russ has got a small but extremely profitable company that did well over a half million dollars in pure net profits.

You have a chance now to do something that large companies cannot do. Smaller is better – that’s the principle here at work.

The third thing is that all you need is just small groups of customers to potentially make a fortune. The secret of success is getting small groups to re-buy from you again and again.

We have proven that with our own small business. We just bring in 400 to 700 new customers every week. That’s not a large amount of new customers. But we make tremendous profits by trying to do everything possible to serve those customers and make those customers feel so good that they want to come back and re-buy from us again and again.

Fourth, many people would rather do business with smaller companies than with larger companies. There is a real advantage, especially now when it seems like there are a lot of people who are against large corporations. They know in their heart that the smaller companies really do care for them and they don’t feel that same level of care from these large Fortune 500 or Fortune 1000 companies.

Fifth - and this is something that we think is very important - nobody has to know how big your company is. Your web site is right alongside those other giant companies’ web sites. All it takes is the same click of a mouse that takes somebody to a giant corporation’s web site - it will take people to your web site, also.

Nobody has to know how big your company is. Nobody has to know that it’s just you working out of your living room or kitchen. The Internet really does level the playing field!

Think about it like this: what if you had a small bookstore, and a big bookstore moved right down the street from you? How in the world could you compete?

Think about that movie that is so popular, “You’ve Got Mail” with Tom Hanks and Meg Ryan. It’s a wonderful movie. Meg Ryan has a small little bookstore and then Tom Hanks and his family have this giant bookstore that they move right next to hers and she can’t compete with them. She’s forced to go out of business. But, on the Internet, the market is worldwide!

Amazon.com was started by Jeff Bezos, and he started selling books right out of his garage on the Internet. Now he’s a billionaire. We realize that Jeff Bezos is not an average example, but we’ve come across several newspaper articles where just small Mom & Pop companies are selling books on the Internet, making tremendous amounts of money.

One story we came across just a few days ago is about a couple - a husband and wife - who are making over $6,000 a month in profit just selling their books on the Internet.

Low prices aren’t the only thing people are concerned about. You have an advantage here on the Internet because there are millions of people. You can reach them and sell to them for almost no money. You can build relationships with these people. That’s what these big, huge discounters cannot do. There’s no way that they can do that.

But, on the Internet, you can do it for little or almost no money. And all you need is just small groups of customers to re-buy from you often enough for enough profit per transaction and you could end up super-rich!

Publishers on-line and off-line are starving for content. You must get that in your head. We’ve published newsletters for years, and we know that it’s true. We’re always looking for someone who will help us with the editorial content, because it is a big job every month. Some publications are weekly. They are looking for content, and what you want to do is get them to publish what you have. This is how you can get hundreds of magazines or newsletters to publish your news releases and articles!

We’ve discussed in many different manuals and cassettes what an outstanding and powerful reference tool the big Standard Rate and Data Service (SRDS) directories are, and now we can now bring those directories to get tremendous publicity for our articles and our news releases.

The way to do it is to find the categories in these directories that make sense for what we are trying to sell, then take all those names and addresses and send them our news releases and articles. It is a way to get thousands, and thousands, and thousands of dollars worth of free publicity for our products, our services, and our books. If you’ll do this, you will be a amazed at how many publications will use your news releases, use your articles - and the money you can make is tremendous.

It seems like a lot of people just don’t know where to start. They get all of these good ideas, they have a macro outlook of the whole situation, they’re very excited and pumped up, but they just don’t know where to start. We would just say to those people that we’ve been there too, and you have to start somewhere.

Start small. If you just take 15 minutes every day to do something, at the end of a week - at the end of a month - at the end of a year you will have done so much it will just amaze you.

When you look at the whole picture it might look overwhelming, but you just have to start somewhere. Take one little idea and proceed with it and then tomorrow do something else or continue with the first idea if it takes more time, but just get started. This is how to Overcome Indecision So You Can Get to Work - And Start On Your Path to Success IMMEDIATELY!

The Internet opens up a whole new world for the enterprising marketer. But still, many beginning Internet marketers are worried about competition.

So, what do you say to the people who do believe in competition, believe that competition is a bad thing, and don’t want to do anything to scare people away from their own web site and encourage them to go to someone else’s site - or to do anything that is going to help somebody else to build their business? McDonald’s And Burger King Directly Compete - And Make MORE Money Because of It!

All you have to do is ask yourself, “Where would you go to find a Burger King?” Usually if you look around while you’re standing at a Burger King, guess what’s you’ll most likely find across the street? A McDonalds!

This is a company that was very smart. They built their success upon their competitor.

You should position yourself differently from your competitor, and have a unique selling position. Come up with why you are different from your competitor. Positioning yourself near your competitors, or working with your competitors to bring you people who are not happy with what they have to offer, you are actually going to find customers through a competitor that you never would have found before. This is how the Burger King/McDonald’s Competition Method Could Help You Find Your Fortune!

Then you build a relationship with them to keep them coming back to your web site again and again.

You can’t make any money on the web, in our opinion, with one sale unless you’re selling houses or cars. But with most of the products and services that we sell, we want to sell that person other similar products and services.

We want a relationship with our customer. As the months and years go by, we want them to come back again, and again, and again and keep buying from us. That’s how you really get rich.

Why are some people afraid to set up their own affiliate programs? We want to first point out that affiliate programs, the reason affiliate programs are so popular is because one of the best forms, especially if you are on a budget, of advertising that you can buy is per inquiry advertising.

Which means per purchase advertising where you pay based only on how many people are actually brought to your site, or better yet, how many sales you make. You pay per sale. There is no risk. There is no minimum. You make a sale before you pay for the advertising. So it is the best possible advertising.

The other thing we like, in talking about competition, is that this is the way to harness your competition and have them actually bringing those people to you - and being happy to do so because they make money when they do. This is why they are so popular on the Internet today.

We think some people are afraid of them because they envision it as having to feed the enemy - having to work with the competition. But they are not competition in this regards. And we have already talked about why there is no worry of that. You might want to avoid sites selling the exact same product. But sites that are selling similar products in your field are the ones you want to target.

And if you can send them your business, be happy to if you are going to make money every time someone buys over there. Now they’re not competition, they are all partners.

They help you make money. You help them make money. It is a win, win deal.

His particular interest was antique furniture and the Disney collectibles that are so popular. First of all, he sat down and made a list of all the antique furniture dealers that he knew of in Southern California, all the Sunday swap meets, all the specialty dealers and collectors he knew, and over a period of time he visited all those people. He saw what they had, made notes, saw what they specialized in, what items they featured, and the kind of items they bought or received.

Remember, this was an area he was already interested in. And he put all that data into his computer and made a database to start to refer to. Then he started his weekly routine.

23 Every day, he gets up in the morning, sits down at the computer, and he goes to the auction. He sees, in the category that he is interested in, what people have put up for bid. He makes note of what the items are, and then he looks at his list, and he sees if he has anything like that on his list.

Then, in the afternoon, he goes shopping. He makes the rounds of the stores that he is familiar with, and the dealers, and he looks for the items he has seen placed on the auction sites.

Now, he comes back, enters all this into his computer and keeps track of it. Then, when the auction closes, he knows what the top bidders are, what sold, but more importantly, he knows who the losing bidders were.

Now he contacts by e-mail every one of the losing bidders. He says, “I know you really want this item badly, and I have a similar item for sale. Would you be willing to pay what the top bidder paid for that item?” And time, and time, and time again, they say “absolutely.” He then goes to his dealer, picks up the item, or has it shipped to them.

He works it day in, day out, week in , week out. It has turned into a full time business for him. It has been so profitable, he has quit his professional job and he spends his entire time tracking the bids, going to the shops that he loves to go to, and finding duplicate items, because most of the stuff sold is not rare collectibles. Most of the stuff sold on the auctions had many thousands made, and particularly if you’re in a major market like Southern California, you can find those items in stores.

He can find enough similar and duplicate items that he is able to turn it into a full time business. But there is also a bonus because at the same time he is collecting names of people he knows has these particular interests. He knows what they are looking for.

So as he shops, and he comes across these items, he’ll contact previous bidders and say, “I know you bought such and such a lamp. You favor such and such kind of chairs, and I have such and such. What would you be willing to pay for it?”

He plays both ends against the middle, selling to losers in auction bidding.

One very easy way to get started is to have an Internet garage sale. Everyone’s had a garage sale, or been to a garage sale, so it isn’t something intimidating. It’s not something you think, “Oh, I could never have a garage sale, oh my gosh! It’s complicated! Goodness me, a garage sale! What would I do?

How would I do it?” It’s easy. A garage sale is like falling off a log. Now, to have an Internet garage sale is actually easier and cheaper than running one in your own garage, and running an ad in the paper.

It is very inexpensive to go to sites like E-Bay and show your items for sale there. It’s cheaper than running an ad in your local paper, actually, and you don’t have all these folks coming to your house.

You can be sitting around in your bathrobe and slippers with your feet propped up while your items are selling.

First of all, most people are lazy. Gathering information - even free information - is work. It takes time and effort. Most of us don’t have the time.

We come home from our busy day, and we want someone to do that for us. As long as you will gather that information and make it available to people for a reasonable cost, they’ll be more than happy to pay you to do that for them.

Frankly, most people don’t know how to research and find information anyway. Most people don’t even know how to take advantage of their local library, much less spend some time on the Internet and find the information they are looking for.

So, if you are willing to do the hunting and the gathering, they will gladly pay you to do that work for them.

You can sell the information that you gather in a couple of different ways. You may be a resource directory, or it may just be an information manual. You can take this information that you can find for free and turn it into informational products.

How do you find the subject matter that you want to create a product, or a manual, or a directory about? We always recommend that you should do something that really interests you and you have experience in. It can be a hobby or something related to your work experience. That’s always the best choice. But, sometimes, there is room to take an alternate look.

You’re just looking for something to make a profit, and get it up and running fast. In that case, that’s what we’re going to use an example. We’re going to look for a subject topic matter that is hot, something that people are already interested in, something they are already spending their money on. That way we know it will sell, and we know there is a lot of information that will be available on the Internet for free.

We’ve come up with five different things you can do once you have the interviews. Again, really there is no limit to how many you do. If you wanted to find five web site owners to interview - if you wanted to find ten, twenty, however many you feel comfortable with, and if you target one specific market area, you’ll find that you’ll have more success selling them as a group.

The first is to put the interview in digital format, available for immediate download. You can have a digital/audio file right on your web site, so when people go to the web site, they click on the interview, and maybe they read a little portion of the transcript, or maybe they even hear a sample.

They hear a small sample - maybe it’s a 30-minute interview and you’ve got five minutes of the interview as a digital preview file so people can click it and instantly hear. Then they can go ahead and buy the entire interview, and immediately have it downloaded to their computer, so they can listen to it any time they want to.

The second idea is Compact Discs. Again, a lot of people are putting information on C.D. as well. So you can not only have audio in computer format, but you can also have CD’s that people can purchase and get something to play in their car or around the home.

The third idea is written transcripts. This is something that we’ve been successful with before. It’s where you actually take the transcript from an audio version and put it into print so that people can have something to follow along with. Again, when it is written, you can also make it in digital format and available on the Internet. Maybe people can not only get the digital audio version, but they also get the digital printed version to download at the exact same time so they can read it at their leisure.

The fourth idea is something that I know has been successful for some people - an ongoing interview of the month. Instead of actually selling several interviews as a package, you could do one a month and people sign up almost like a newsletter, except it is an audio newsletter.

Each month you send out a new interview, and perhaps the transcript of it to people who have paid to receive it. Each month they get a new interview and you could keep that going on as long as you find new people to interview. There are thousands and thousands of successful web sites out there, so your material could be virtually endless.

The fifth way is an interesting way. The more we think about it, the more it sounds like something that could be very successful for someone who wanted to do it. Develop an interactive C.D. ROM, where you not only have the audio interview but also the written transcript available for people to just click and print, or view, on the C.D.

You also show, right on the C.D. a picture of that person’s web site. Maybe you even have the web site actually saved on the C.D. so that people not only can hear the interview and read the interview, but they can also see the person’s web site, and you can actually use it as a teaching tool. People can see how to develop their own web sites, based on the success of this other person that you’ve interviewed.

Those are just five quick ideas. If you can work with audiocassette tapes and interview other people, it gives you a tremendous opportunity to create products without having to write a single word.

Our topic now is how to turn both paid advertising and free advertising into fabulous profits on the Internet. We think that there are tremendous profits to be made with paid advertising, no question about it, Either by acting as a broker or just putting out an e-zine or an online newsletter and selling advertising on it, or just having links and ads on your site from other people who are selling similar things.

But we also think you can make a ton of money with free advertising. This is something we’ve used in mail order, and it works on the Internet too. An Opportunity That Could Double, Triple, Or Even Quadruple Your Profits!

What you do is contact every site that is in any way related to yours, directly or indirectly, and exchange links and ads.

You’ll find these people very receptive. We’ve had many people come to us recently that want to exchange advertising from site to site. Now you should take the initiative. You should get out there on the Internet and make as many deals as you can because this can double, or triple, or quadruple your profits by getting your ads, and your links, on all these different sites on the Internet. In other words, exchanging advertising.

You’ll find you will be able to get some big sites that might have ten times as many people coming to them as you have, but they don’t necessarily know that and they’ll make deals with you.

It’s a great way to just exchange advertising and exchange links without spending any money.

Advertorials are a great way to make money - not just to exchange advertising where they put up your free ad and you put up their free ad, but if you really like their product and service, and you can convince them, maybe send them a sample that your product and service is good at other sites, you could exchange enhanced testimonials and articles, which become sort of advertorials.

In other words, you’re promoting them in a very strong way. We’ve discovered in mail order that what other people say about our products and services is often just as important, or more important, than what we say. People say, “Well sure, you’re going to ballyhoo your own product or service. But what other people say about it is really important.”

So, if other web sites have a nice article, call it an enhanced testimonial, advertorial, whatever word you want to use, telling how great your service or information product is or whatever, that really carries weight.

And, of course, to exchange this you’ll have to do the same for them. You’ll have to be convinced, of course, that they have something worth promoting, that you can give your good name to, and tell people it is great. We just think that is tremendous, whether you sell advertising on your site, whether you exchange advertising, or free advertising with many, many other sites. Dozens of sites, hundreds of sites!

Also think about this big endorsement that you’ll give some other site and their products if they’ll do the same for you. So, we think if you put all of those methods together, you’re going to make a lot of money with both paid advertising and free advertising.

We don’t try and sell them in the e-mail. We remind them of their interest, we remind them where they visited, and we include a link back to the site if there is some other information we didn’t tell them. Each time we write in those follow-ups we put something in like “oh, maybe I didn’t tell you.” “Maybe I need to remind you.” “Maybe you didn’t realize.” “Are you aware that the deal expires tomorrow that I offered you? I don’t want you to miss it. You can click here and go right to the site.”

These kinds of notes are not common. People are not accustomed to getting them. They’re accustomed to getting lengthy sales letters and such. So how do they respond to these short messages? They respond as if they are personal correspondence.

Thirty-seven percent of the messages that we send out get a response. Now, we have to admit, that takes some time. But they write us to tell us thanks for writing and they give us the reason that they’re not going to buy. That’s why the Internet, for us, is a much, much better sales tool than mail order. We sell the same product through mail order, so it makes a nice comparison. In mail order we don’t hear why they don’t buy - they just don’t buy. If someone is not interested, they’re not interested.

With the e-mail follow-up, they tell us why they’re not interested. Thirtyseven percent of the people will write us and say, “I’m not interested because....Or “I don’t have the time to.... It’s too expensive for me right now.....” or they give any number of reasons. That gives us a chance to instantly respond to them and say, “Thanks for your note. I realize you’re really busy, but just remember in your future planning that it only takes 15 minutes, three days a week, to accomplish...” whatever it is that they want to accomplish.

This is working really well for our friend right now. He uses an autoresponder and he gets people to go use the auto-responder with a simple postcard - That way you can make money instantly and automatically.

These things come in while he sleeps and while he’s watching television with his kids. He sees them in the fax machine, so he ends up looking over at it all the time. He sees them coming in at three in the morning, or right during his dinnertime.

The machines - the auto-responders, the computers, the fax machines - they’re all doing the work for him!

The way we look at affiliate programs is very positive, and we’re sure they are great if you get hundreds and thousands of different sites to promote what you have, but we’re going to take a little bit different path here. We’re going to talk about using a little time and effort to get the very best web sites to sell your products and services. That means you have to spend some time finding out where the action is.

There are so many web sites today... We’re not even interested in joint marketing with a web site that gets two visits every week. Or five a month. We’re dealing with about fifty different individuals who are selling our products on the Internet, and on their web sites. But we have noticed in the past few months that only three of them are really sending any orders.

It’s the 80/20 rule. The 80/20 rule says you get 80% of your business from 20% of your customers.

Well, we’ve found the 80/20 rule really is a 5/95 rule and that is - 5% of your customers yield about 95% of your business in repeat orders and constant business. So what we think you should do is isolate a few dozen super web sites who sell items that are similar, but not identical, of course, to what you have.

Really go after these people. You want them to recommend your product, and you’ll pay them a nice commission of forty, or fifty, or even sixty percent. Go after some of the heavy hitters.

You need to give them a very, very good commission because, if they like your product, they will promote it. You want them to be well compensated. If you are selling information like so many of us are, you’ve got big enough mark ups to give the fifty and sixty percent.

First, we want to stress that one of the great things about the Internet and having an Internet business is that the Internet is all about specialization. There are many major companies on the Internet that are trying to do business with everyone.

But you and I know that, as you get around on the Internet and start to watch, you see the real power of the Internet is in the fact that you can take little tiny specialty niches, little niche marketing ideas, and very specific groups of people and interests and reach the whole world - and, therefore, reach a market that can be very lucrative that you could never make much money with, say, in a shop in a small town or what have you.

The real power of the Internet, of course, is reaching the whole world. You can literally come up with any interest that piques your interest and find a really nice viable market for it.

The first thing you need to do is to decide what market you are going to go into. You can go into a hobby of yours if you have a favorite hobby. Anything you’re interested in you can turn into a moneymaking opportunity for yourself. It might be gardening. Maybe it is golf. Maybe you like to sew or hunt. Maybe you like to collect sports collectibles and autographs from different sports events or famous sports figures. Maybe you like Beanie Babies. Maybe you like collecting teddy bears - Boyd’s Bears maybe. Maybe you like Logenberger baskets. There are many different subjects - literally anything you’re interested in!

Maybe your spouse has something that they like to collect that you can turn into a money making venture. Anything you enjoy or your spouse enjoys you can turn into a niche market that can make you a lot of money.

After you’ve picked a market or a subject matter - something you are interested in - what we would suggest you do is search the Internet auctions and find out, to make sure, that other people are selling those same kinds of products.

You’ll find most products that are for sale on the Internet auctions. There’s rarely an item or a subject matter that won’t be represented on the Internet auctions. Just about everything is available there.

If, for some reason, you have a very squirrelly subject matter, some strange subject or some strange hobby that you have that just isn’t available, you’re probably not going to do good marketing it. There are rare exceptions to that, but in most cases you’re not going to have success with it.

We’ve heard people sometimes tell us that they like to search out things that they don’t see advertised anywhere because obviously no one else is doing it so they can make lots of money in that. But, that tends to not be the case. If other people haven’t figured it out already, it’s probably something that’s not going to make money for you either.

On the other hand, if you find something that lots of people are marketing, then it’s obviously a hot subject matter and something that you can make money with as well. If you don’t see it advertised on the Internet auction sites, or wherever you decide to market, then you probably need to pick something else. Find another hobby that you have. Even if it is something that you’re not interested in, a hot subject matter that people are buying is a lot better than a hobby of yours that people aren’t buying into.

We’re now going to discuss how to tie your customers to you so that they buy from you again and again, rather than from your competition.

The real advantage of a club is the fact that it ties your customers to you and gets them to make continuous purchases. Clubs are very common. Everything from grocery stores, supermarkets, all the way to frequent flyer miles is essentially a membership - a membership designed to build customer loyalty. That’s how you should look at your organization. How can I put this part of my web site to use to build customer loyalty?

You can use a password, or an extra site with a URL you distribute to people as they join is a good low-tech solution. But you want to fill that area with information. You don’t even have to be as elaborate as Alan’s good suggestions in order to have a club that will build you repeat buyers.

One of the most powerful emotions you can instill in prospects that read your copy is FEAR!

Now when we talk about fear, we’re not talking about things like threatening safety or anything like that. Instead, the fear marketing inspires is used to threaten to take away something the prospect may want, or be very open to accepting.

Some good examples of fear tactics used in marketing are:

1. “We have to shorten our mailing list! If you don’t order, we may have to drop you from the list!”

This is used to instill fear that they’re going to lose their connection with getting products they want if they don’t order something from the current offer.

2. “Only a limited number of these will be produced. Order now to ensure that you get one of your own!”

This conveys the idea that there is a limited number of product, and if the potential customer doesn’t order immediately, they might miss out on getting one of their own.

These are a couple of good examples of fear tactics used in ad copy, no matter what medium. By using these sorts of messages in your copy is how to use the power of fear to get people to buy your products and services from your website!

The more you’re able to create a sense of fear in that prospect - a feeling of dread, that if they don’t do exactly what you say they’re not going to get that great product - The more urgent it will be to that prospect to buy what you have to offer.

So, when it comes to creating the sales copy for your website, consider using “fear copy” very seriously. The more they’re afraid, the more they’ll buy!

When the Internet first started exploding as a viable marketing tool a few years ago, many marketers fell into a sort of panic. This was something totally new, a media that presented a lot of opportunity - but also presented new challenges. How could they market in this new digital frontier? Would they be able to use the tactics they used in other media, or would they need to learn something new?

There are people out there who do offer Internet marketing advice, be it professional or amateur, and one thing we keep hearing over and over is that, in order to succeed with Internet and website marketing, you need to keep your copy - on web pages and e-mail - short and to the point.

Well, we hate to burst these people’s bubbles - but THAT SIMPLY ISN’T TRUE. Keeping copy short and to the point is, in most cases, actually detrimental for sales! This is why most websites don’t make any money. Avoid doing this one wrong thing, and you’re on your way to major success!

The same rule that applies to sales letters applies to Internet marketing - the more you tell, the more you sell.

Internet surfers don’t want less information, they want MORE information. Why do you think they surf the web in the first place? For most people who surf on a casual basis, the Internet becomes more than simply a utensil to look at flashy web sites. It offers just as much information as the other forms of media . . . but more in depth.

Take a look at your major network evening news programs. They have a set amount of time - half an hour - to go through the major stories of the day. Therefore, every story has to be trimmed up and edited to fit within a time limit.

But when you visit an Internet news site, such as www.headlinenews.com, www.msnbc.com, or www.cnn.com, you quickly find that stories are well expanded on, with a lot more information, speculation, and coverage than is presented on television or even newspapers!

The Internet is known as a source of INFORMATION. The people who surf it want to have all the information they can have. So give them all the information you can!

Website and e-mail marketing presents one very special advantage over the other media, though - one that few marketers realize, but you should remember . . .

In direct mail and direct response marketing, it’s well known that long sales letters to qualified prospects or customers is one of the best ways to get products sold. The problem is, when you’re sending a twelve page, fifteen page, or twenty page sales letter to ten thousand people, the cost of printing and postage can get expensive.

But there is no such cost over the Internet! A web page may only be a few inches, or it could go on for foot upon foot, then the text can continue on another web page you send them to with a link! You don’t have to cut pages or cram text to cut cost . . . you don’t have to limit your sales letter’s intended audience to make your bottom line!

The lesson here is, just because something’s new doesn’t mean you should try to play using all new rules. The old tips and tactics that have brought direct marketers millions of dollars over the years have proven themselves to work time and time again, across the media landscape of television, print, and radio. The rules simply have to be modified slightly to fit into each type. Sales letters become infomercials, for example.

The old rules apply to the Internet just as much as anything - they may need a little modification, and they may need to be applied somewhat differently, but they still stand solid . . . and they are still the key you could use to build your fortune - applied to Internet marketing!

One of the most powerful techniques to use in sales copy is asking questions.

Questions add to the impact of the copy by making it effect the prospect immediately, and on a personal level. It’s almost as if the piece is actually speaking to them and conversing with them rather than simply sitting there waiting to be read.

Questions can be used to accentuate your selling points. “Why can this help you make more money than ever before?” The prospect will ponder this question for a few moments in his or her head . . . “I don’t know, why will it?” and then the copy follows up with the answer in the next paragraph.

Questions are great for getting a prospect involved in a piece, mentally interacting with it. To the prospect, it feels as if it’s speaking personally to them rather than to several thousand people, adding to the power. It makes the copy feel immediately important since they’re actually actively thinking about what they’re reading.

Questions are one of the best involvement devices you can use in your copy - they’re what you can add to the end of your sentences to make more people want to buy!

One of the most important concepts you should remember when it comes to creating sales copy is the fact that people are lazy. This is not meant as a huge slam, mind you - it’s simply the truth. The more work something presents them with, the less chance there is that they’ll do it - or the more chance there is that they’ll put it off until they have to do it.

When people read through sales copy, they don’t want to put any work into it. When they get a sales letter that has huge, unbroken paragraphs of continuous type, it looks like a lot - and, since there isn’t any variety in the size or color of the font, it looks boring.

If that copy looks boring or looks like a lot of work to get through, your prospects aren’t usually going to take the time to read through it - they’re going to pitch it in the trash.

This is one of the reasons why every sales letter you write should have bullets!

Bullets are, essentially, headlines WITHIN the ad copy. They introduce the reader to new ideas that are being presented - typically by presenting a benefit very dramatically. They are usually used every paragraph or two. They’re bold and they’re larger than the normal font, and there’s usually a double space between it and the body copy following.

Bullets are a great way to break up body copy, but they also have other great uses in sales copy. They present big, dramatic benefits of owning the product - and those big black words will stick in people’s minds easier, and entice them to read the copy underneath to find out more about the product. Bullets are the most important thing that will give your sales letter instant sizzle and selling power!

By fulfilling the function of both breaking up your copy and enticing your prospects to keep reading with incredible benefits, bullets are one of the most powerful tools a marketer has at his or her disposal. They can turn dull, stuffy copy into a major seller - and they could do it for you!

It takes more than a statement of your offer to make a prospect a cashpaying customer. You can tell them what you have, what it’s supposed to do for them, how much it’ll cost them, and how to order it, but that won’t bring you money alone . . . HOW YOU SAY IT makes a huge difference!

Over the years, some really ridiculous things have been successfully sold to smart people. Think back to the snake oil salesmen of the nineteenth and early twentieth century. They were selling some sort of oil in a bottle, something that was supposed to make seemingly any and all ailments a person could suffer from go away.

Clearly, a few minutes of rational thought would lead one to believe that the snake oil claims were exaggeration, and that it wasn’t worth the money to buy the junk. So why did so many people buy it for so long?

The answer lies for the most part in how it was sold. It’s not without reason that the day the snake oil salesman came to town was exciting to people. It wasn’t what was sold that caught the people’s imagination - it was how it was sold!

The snake oil salesman didn’t just stand there and say, “I’ve got this stuff for sale. It’ll cure whatever ails ya. Ten cents a bottle, please.” The snake oil salesman’s pitch was more along these lines: “Yes, indeed! This amazing, unbelievable ailment reliever comes from the deepest, darkest forests of Africa. It was first discovered by the Yamaguchi headhunter tribe, who extracted it from the glands of the great anacondas. A great explorer by the name of Dr. John Smith nearly lost his head to the tribe in order to bring this great restorative elixir to the states, for you kind people to buy and enjoy.

“And it certainly didn’t take Dr. Smith long to run scientific tests and discover just what a miraculously amazing concoction this is! This wonderful restorative can totally relieve the common cold . . . yessirree, ladies and gentlemen, it can remove any trace of gout . . . it totally cures consumption . . . it was used to stop a black plague epidemic in a nearby town not so long ago . . . imagine all it could do for you kind, God-fearing folks!”

The snake oil salesman was a master of emotional manipulation. Through telling exciting stories, and using emotionally stimulating language, he was able to capture the people’s fascination . . . and afterward, capture their money. Now, we’re not telling you to invent some wild fantasy to try to get people to buy your products. That’s certainly immoral, unethical . . . and illegal. Our focus here is on the LANGUAGE of selling - which is the language of EXCITEMENT!

In order to maximize the sales we get, we have to excite our prospects. We need to create marketing copy that excites their desire, and makes them want what we have to offer!

We do this through our use of exciting words in our copy. There’s a huge difference between . . .

“If the product does not meet your specifications, return it for a full refund . . .”

And . . . “If you find that this incredible course simply cannot help bring your dreams to life, simply send it back to us and we’ll buy it back from you, no questions asked!”

It’s through using exciting words and phrases that we excite out customers. Mr. Spock from Star Trek would not have had much success at marketing - we have to grab people through their emotions, their wants, their needs, their desires, and their greed. And we are only able to do so by using exciting words and language. Exciting words are POWER WORDS that sell! These amazing words make people buy . . . start using them immediately!

A master copywriter we know once imparted some advice upon us. At the time, we were having a lot of difficulty trying to come up with products to offer our market. We were sitting and banging our heads against a brick wall, trying to come up with something new and different that would take our sales to the next level.

We feel that it’s important that we divulge his wise words to you, so you can avoid going through that same situation. It’s so simple, really, something that’s right under every marketer’s nose but usually goes unnoticed.

Once he gave us that advice, things changed. Light bulbs instantly went off in our heads, and we found our selves looking at the situation in a totally new perspective - a perspective that allowed us to create packages and offers that brought us the fortune we have.

His advice to us was this:

In direct response marketing we don’t really sell products and services . . . . . . We sell OFFERS.

What’s this mean? The real money in marketing isn’t made through selling products - it’s through offering prospects what they perceive as the best value. It’s all based on the offers we make, NOT the products we produce.

Our job as direct marketers is to come up with the best, most compelling, most value-laden offers we can. This is what turns prospects into loyal, cashpaying customers. This one master copywriter’s principle is easily worth millions of dollars! Use it next time you create a sales letter and prosper!

We have to create the most compelling offers we can - add in the free bonus products, throw in free support, give great refund options, make it easy to order using a myriad of payment methods . . .

It’s all about what you offer and the value it represents. If you’re able to bundle a lot of value and perks into an offer, that offer has a good chance of succeeding.

That one principle, alone, has been worth millions for us . . . literally. Now, we’re giving it to you!

Your biggest hurdle to getting prospects to buy your products is the fact that they are going to be naturally skeptical of the claims in your sales copy.

We live in a very consumer-aware time. So many people have been scammed, and so many scams have been revealed to masses of people courtesy of the media and through the efforts of organizations like the Better Business Bureau and Consumer Reports, that people don’t instantly believe anything an advertisement tells them without some sort of proof that what’s being said is true.

How can you overcome this skepticism? Do a little role-playing, and put yourself in your customers’ point of view! This is how to read your customers’ minds!

In order to get the most success selling to a market, you have to know the people who make up the market. Not all the people themselves, but the average mindset of these people. Think about them, know them, and find out who they are.

Is this a market where people are scammed often? Do most products offered live up to their promise? Which companies are the most successful, and why? What are these people afraid of when they get offers? What keeps them from buying?

Once you know these things, start listing the reasons why your market turns down offers - what could potentially keep these people from buying from you!

If you jot down a list of why people will not buy your product or what problems or challenges they might have and you can eliminate all of these factors in your own offer and sales copy, you could make thousands of dollars where others have failed!

The secret is in intimately knowing your market, and understanding how your market works. Doing this one thing could put thousands of extra dollars in your pocket!

There are many, many products that appeal to people based on their greed - their greed for money, their greed for power, their greed for friends, their greed for popularity.

Greed is one of the primary hot buttons we, as marketers, use to get people to buy what we offer. They want, and they want badly - so we offer them what they want in order to make money. The formula is that simple.

Subconsciously, people are aware of their greed - they know it’s a weakness, and they know that sometimes it may end up superceding what they consider to be moral or right. People may have some guilt that they’re taking and not putting anything back, so to speak.

This adds another idea, another concept you can use to make your copy that much more powerful! Show people how using your product can allow them to help others!

If your product deals with real estate buying and selling tactics, your prospects could set themselves up as “house brokers,” getting clients homes for less than real estate companies charge . . . and charging less for the service. One good recent example we saw was a “loan brokering” program. The program worked like this: there are many people out there who cannot get loans from banks. On the other hand, there are many people - businesspeople and the like - who have a lot of money and could use the revenue from a loan, but aren’t involved in that area.

The theory was, you could act as the loan broker between such parties. You would set up deals between people who needed loans and people who had the money to loan.

Then the copywriter started into how the customer would be helping people, since there are many people out there with nonexistent or negative credit ratings that need a chance. It was a brilliant piece of copy!

Examples of helping people can run a very wide gamut - from acting as a broker like above and finding resources people want or need, to simply donating a certain amount of money from each sale to a charity, to making products with recycled resources. The opportunities are very wide and endless - you just have to be imaginative.

Offers where people not only get something they want, but get to help other people as well are very attractive to prospects. People want to be good - they want to feel like they’re doing good things with their life.

By showing them that they can not only get what they want but also help get others what they want too with your product, you create an especially enticing offer - one that’s going to be much harder for them to turn down than if you were appealing to their greed alone. This is how showing people that they can help others can be incredibly profitable!

One other way to promote a website would be to buy opt-in mailing lists. These are becoming more and more available. They’re made up of people who have said that they don’t mind receiving commercial e-mail.

Send e-mails to these people telling them they’re pre-approved to get membership into your website. Here’s what you do . . .

You can actually have a website set up so that it requires a name, ID, and a password. Set up your site so that the information you’ve got asks for an ID and a password. Then, send to these opt-in e-mail lists saying they’ve been preapproved. You need this password.

Better yet, we normally charge people $50 for this information, but I’m giving you the password free because you’ve been pre-approved. This is how you could use opt-in mailing lists to bring even more people to your website!

I’m now going to cover how to get thousands of people to practically beg you to e-mail your special offers to them every single week. You can use this simple trick to put more cash in your bank account every week than you ever dreamed.

We are going to once again deal with e-zines. They are a very powerful subject matter - one that can make you a lot of money if you will use them. This is a simple trick, and you can use it to get thousands of customers, or even tens of thousands, or hundreds of thousands of customers to eagerly wait to receive your e-mail every single week. In fact, they may sit by their computer at the time they know your e-mail is coming and wait for it!

What I am talking about here is actually giving away free subscriptions to an electronic newsletter, or an e-zine as they are also called. It is one of the best ways to get your sales message out to your customers, because they actually anticipate receiving your electronic newsletter.

I do recommend that your e-zine have content have content. Your content can be on whatever you want it to be. It should preferably be on a subject matter that your customers know about and are interested in. If you are in the moneymaking business, your e-zine can be different money making tips and strategies. If you’re into gardening, your e-zine could be full of gardening tips.

Whatever hobby or craft, whatever you’re interested in, or whatever your customer base is interested in, you can have an e-zine that is sent out to their email addresses that gives them information about that subject matter. It doesn’t matter what it is. There is always information you can send out to a list of customers who are happy to receive that information by e-mail.

One tip I have - if you think that you can’t possibly have enough to talk about in have your own e-zine, it’s easy to rectify the situation. You don’t even have to write anything. There are many people that can write material for you and provide you with material.

If you’re worried that you might not know enough to be an expert and have your own newsletter, always remember that, as little as you think you know, there are always a lot of people that know a lot less than you do. There are always people out there that are eager to learn what you have to share with them in your electronic newsletter or e-zine.

One of the things that I recommend you do is not write the material yourself. If you happen to enjoy writing, you are welcome to do it, and it can be very fun and pleasurable for you to actually sit down each week and write your ezine yourself.

You don’t have to. You can interview different experts in your field and either include the entire interview in your e-zine or just include excerpts. Each week you can take another question or two from the interview and include it in the e-zine. Then at the end of that particular e-zine you can say, “In next week’s e-zine you will get more of this interview.”

You could also reprint other people’s reports, and things you’ve found on the Internet from other people. You could use articles other people have written that they have given permission for use by others in their e-zines. Even if you find a report you see on someone’s web site that you know is valuable you can e-mail the webmaster and ask for permission to use. All it takes is an e-mail to them saying, “I really enjoyed your report that I saw on your web site, and I know my customers would really appreciate it, too. I have an e-zine of 5,000 customers (or however many it ends up being).”

Simply tell them that you know your customers would really be interested in reading that report, and you would be happy to include a link back to their web site if they would give you permission to include that report in your next e-zine edition.

One thing you never want to do is reprint someone’s report without knowing that they have given you permission. That’s definitely wrong, and you can get in a lot of trouble for that!

One other way you can get reports and information for your e-zine is to actually purchase or invest in a CD Rom or a computer disc that contains reprint rights to a group of reports. The reports should be on a subject matter that you are going to be using for your e-zine.

For example, there is a CD Rom called “The Instant Publisher’s CD Rom” that is full of money making information. It contains the reprint rights to 750 informational reports.

If you use one of these reports a week in your e-zine, it would take you a long time to go through all 750!

There are many ways you can get information and content for your e-zine. The key is the e-zine is a valuable tool to help you reach your customers, if you’ll just get out there and use it and use these methods.

There are a couple of ways you can make money with your e-zine. Of course, you’ll want to give it away free. In my opinion, that’s the best way to do it, and the best way to build the largest customer base. With each e-zine you send out you can also include special offers and a link back to your web site (if you have a web site).

If you don’t have a web site, you can just include special offers and let people buy those offers from you. Chances are, a portion of the people every week will purchase.

The second way to make money with your list is to sell advertising to other web sites that are in your market who want to reach your list of customers. You can sell them an ad within your e-zine that can make you more money than actually selling your products!

Combined with selling products, you can actually make a substantial amount of money selling advertisement spacing on your e-zine. You could sell your advertising in the e-zine for $50.00 a month, or $50.00 a week. It all depends on how big your list is and how valuable your list is. It’s up to you to decide. You can test different prices and find out what other web site owners are willing to pay.

We recommend that you assign a price to your e-zine. If it is valued at free and there is no price on it, people perceive it as being worth nothing. If you put a $99.00 value on it, or $195.00 value, people will put more faith and more stock in what you say, and it will come across like you are more of an expert. This is invaluable, because people will read it more than they would if it was a free newsletter.

You can also use other forms of advertising. Banner ads, link exchanges, and resources like that can be used to advertise your e-zine. You can join a link exchange where you actually have banners all over the Internet that say, “Sign Up For Our Free Electronic Newsletter,” or “Free E-Zine,” or “A $99.00 Value- Yours Free, Click Here for Details or to Sign Up,” or something like that.

You can add to your list very fast! It may seem like it would be slow, but if you average just 25 new customers a day signing up for your newsletter, at the end of one year you would have 9,125 customers receiving e-mail from you every single week. That is almost 10,000 customers in a year just by having 25 people sign up a week!

You might have 100, you might have 50, or you might only have 75 signing up a day. One day you might have no one signing up, and the next day you have 50 sign up. The key is to get your advertising out there for your electronic newsletter - then you will get people to sign up. Just a small number of people signing up every day can add up over a year, and over a two to three year period you can get many tens of thousands of people.

The greatest part of this technique is the money! If you took those 25 new customers a day and 9,125 customers a year and started mailing your offers to them every single week after a year with 10% of them buying your $20.00 offer, you would make $1,820.00 every single week!

This is a list of people who are eager to receive your offers. You might get a 20% response. You might get a 5% response. It’s hard to say. A lot of it depends on your offer. If you averaged a 10% response with a $20.00 offer, though, you would make $1,820.00 every single week.

That money would basically be coming in automatically. You just need to get your e-zine out there! Build your content on your electronic newsletter, and the money can come in automatically every single week from the people that are responding to your e-mail offers within your e-zine - and that’s not to mention your advertising. You could also make a good, substantial amount of money every week from the people that want to advertise to your customers in your e-zine.

Now, I’m going to show you the secret to building a profitable opt-in email list in the fastest time possible. This is a unique trick you can use to quickly launch your e-mail marketing program by building your own opt-in e-mail list super fast.

Of course, to have an e-mail marketing program, you need an e-mail list to e-mail to. So get out there and start building your list!

One of the things I want to cover a little bit I go into the main topic is the fact that when I use the word “opt-in,” we are talking about building a list of people who actually want to receive information from you or from anybody else whose list they happen to be on. Opt-in simply means that they are opting to be a part of that list. They are saying they want to receive information and special offers from you.

The opposite of opt-in is, of course, bulk e-mail or spam, which is highly used on the Internet. You want to avoid spam. Spam isn’t looked upon well. You should always use opt-in lists, because you want your offers to be targeted to the right people - the people who are the most likely to visit your web site and purchase your products.

I am going to tell you how to build your own opt-in list effectively and in the fastest time, but before I tell you how to do it, I am going to tell you what to avoid and how to not build your e-mail list in the right way.

The wrong way to build an e-mail list is to simply ask people to sign up to be on your e-mail list. You might see a lot of web sites out there that say, “Join our list to receive future updates,” or something along those lines. They don’t give you any real reason to join their list, to receive e-mail information, and offers from them. If you have this kind of list, you might find that you get a few responses. You might have a few people sign up every week, but you’ll never build a huge e-mail list in a fast time using this method.

You’ve got to give people a good reason to sign up for your e-mail list. You’ve got to give them a reason why they should sign up.

Why would they want to be a part of your list? There are many mailing lists out there, and the people on these lists get junk mail from all the time. Why would they want to sign up for something and actually say, “Yes, please send me something!” “Please send me offers!” “Please send me information from you!” You’ve got to give them a good reason to say, “Yes, please include me in your list!”

There are several good reasons you can use. I am not going to tell you this is the right way. It is a “right way,” but it is not the only right way. Tell them that all they have to do is give you their e-mail address, and you will send them your weekly or your monthly newsletter by e-mail. That’s one way to do it.

Even if you don’t want to publish an electronic newsletter, there are many incentives you can give to get people to give you their e-mail address so that you can e-mail them. You can give away a free report. The offer could be something like, “Anyone who is willing to give their e-mail address gets a free report,” or maybe they get a free chapter in your book, or any series of information that you can give away free.

Maybe you can give away a complete book. Maybe you have some other kind of free gift. The secret that you want to remember is to give away something that has a high-perceived value that you can deliver via e-mail or directly over your web site so you don’t have any cost involved. In fact, most scripts that collect the e-mail addresses can actually direct them straight to a point on your web site where they automatically send out the free report.

By giving your customers a reason to give you their e-mail addresses, you’ll be able to build your opt-in list much more quickly than if you just ask them to give you their e-mail without any reason why.

One final tip before I finish up here. When you are asking for their e-mail addresses, don’t just tell them that they’ll get the free report. You should also have a box for them to click that says they agree to receive e-mail announcements and offers from you. That way they realize that in exchange for you giving them the free gift or the free information, it is only fair that they agree to receive the information and special offers from you. Make sure you point that out right there so they don’t look at what you are sending them in the future as spam.

I’m going to talk about how to get a crowd of hungry web marketers working for you and paying you handsomely for the privilege while making yourself rich!

I am talking about links, and in this article I’m going to cover two different aspects of links. I am going to cover affiliate programs and licensing marketing rights.

I’m making two assumptions. Number one, I’m assuming that you yourself have a web site. Number two, I’m assuming that you have a product. We’re going to be giving other web owners in this the thing they want the most - another method to make money.

When you have a product and a web site, you can offer affiliate links. You give people a percentage of the profit when they have a link on their site. Someone clicks through on the link, comes to your site, and they purchase the product. You, of course, have made the sale. For the advertising, you give them back a percentage or a fixed fee - however you decide to do it. It’s great advertising because you don’t even pay for it until after you’ve got the sale.

Can this work, you ask? It can work great! It can work tremendously well with free links, but it is a little bit easier to get a bigger, broader group if you’ve got a pay program.

Can this work? Corey Ruddle, just one of the outstanding successes, talks publicly even. “I make over a million dollars a year just from my affiliate programs.”

It makes sense! Why? There are millions of web owners, and once you determine what your niche is, which, for instance, in Corey Ruddle’s niche area, is cars. He is selling a program dealing with cars. Still, you’ve got thousands and thousands of web sites across the world dedicated to your program.

Now you offer to give them a percentage. There are a lot of ins and outs of it, and I don’t have the time today to talk about some of the them. But if you will spend a couple of hours researching these two web sites that I’m going to give you, you will find a lot of information.

The first one is Corey Ruddle’s site. He has a very good associate program available for a modest fee. Go to www.marketingtips.com/t.cgi/37658. There are actually a lot of different programs. If you want to get a broad picture, go to associateprograms.com. Associate programs are the same thing as affiliate programs - you go there and check with them. There is third-party. There is first-party. There is in-house. Spend two hours, and these may be the richest two hours you’ve ever invested!

Let’s move on to licensing web marketing rights for outrageous up-front profits for an ongoing residual income. This is a practice that we use quite frequently.

Once again, I’m assuming you’ve got a web site and a product. You can license the right to sell your product!

It is almost embarrassing to say, and you might not believe it, but we sell products for $1,000.00 that cost us 35 cents. You can do the same thing! What are we selling? We are duplicating marketing copy that people can sell on diskette. We give them the right to sell the product. We give them the copy and say, “Here, go put it on your web site.” That’s $997.00 per disk!

You can do much, much more! We have friends who sell marketing rights for up to $10,000.00! It depends on the package and such, but we’re giving people the right to make money.

This is what web owners want. If you have a product and web site, you’ve made copy that you can sell to them.

So far I have only talked about the beginning. The residual income is the greatest part, because you give them the re-sell rights. When they purchase that product they’re going to be re-ordering through you. You’ve given them a discount, and that discount could range anywhere from 50, 60, 30, 45 ... you name it. You are the one setting it up, but they order through you, and you make a profit.

In this article I’m going to cover what I call “The Money For Life System.” Money for Life, for the rest of your life! I am going to show you how you can stay home every day, put in a few hours of pleasant work, and make more money than your lawyer or doctor earns. This is a bold promise, so read carefully as I fulfill this promise to you!

This is a very simple business plan - one thing that a lot of folks are lacking! Many people have the desire to make a lot of money, but they don’t have a solid business plan that can do it! This is such a plan, and it happens to be very simple, as every idea that anybody will ever hear from me is!

The idea here is that you develop a course. A home-study course for lack of a better word, but a course. In this example, you would sell this course two different ways. You would have a Basic Edition that would sell for $490.00, and you would have a Deluxe Edition that would sell for $785.00.

This is not some idea that I just dreamed up! Believe me, I know people that are making millions of dollars with this very simple system. They have a course that they’ve developed. It might have taken them a year or so to develop the course, but now they have this product, and this product can make them money (and in many cases IS making them money) for the rest of their lives. It can make you money for the rest of your life!

What is this course? The basic course could consist of as few as six audio cassette tapes. You could interview other people, getting it on tape, and then use the transcripts of the tape as part of your course. There should also be some other written materials, some free bonuses, and a three-ring binder (maybe even a couple of three-ring binders). I’ll show you later how you can easily put that together.

Now for total costs...you can put a nice package together, with second day air shipping, for $45.00. It sells for $490.00 and costs you $45.00!

In the Deluxe Edition you add a few more cassette tapes. All it is is just your basic with a little more meat to it. You throw in a few more services. That’s what most of the people doing this are engaging in - especially special consulting services. Those consulting services have such a high perceived value that you don’t have to add much more to your actual course! By using those services you can really increase the perceived value.

Many people will take the Deluxe version rather than the Basic version because they need help. They don’t just need materials, they need some hands-on help, support, and guidance. Therefore, your total cost can be as low as $75.00 or less, and yet you’re selling it for $785.00.

Now the goal is to go out there and find a hundred good joint venture partners. Remember, this is a business plan, and this is the goal. You are not going to reach it overnight, but ultimately within a couple of years, you’ll want to have a hundred good joint venture partners.

What is a good joint venture partner? In this example, it is someone who can sell a minimum of one course a week. Some months they might sell five or six. Some months they might sell three. In the end, though, they average one course a week.

You give them a link they can hook from their web site to you to drive people from their web site to your web site, and you give them 70% of the money. People go to their web site, it links with yours, you make the sale, you do the follow-up with the customer, you provide all the services, products and the shipping, and you give your joint venture partner 70%.

Forget about all those wimpy little deals out there! There all kinds of these programs out there. These affiliate programs that offer 5%, 10%, or 15%. Forget about those! What you want is to create the ultimate affiliate program! Give them 70%!

In this article, I’m going to cover five amazing methods for multiplying your online profits with zero risk. These are things you can do to your Internet web site to immediately increase the profits you’re making without doing a lot of extra work.

1. Create two versions of your Internet product.
A lot of people say, “Look, I’ve just got one version. Here it is for $295.00.” That’s okay, but you can instantly increase your profits by offering a deluxe package as well.

A friend of ours did this with a free advertising course he was offering. He sold it for $295.00 for a long time. He realized that he was losing a lot of money, though, by not offering a deluxe package.

He included an additional manual that cost him about $5.00 to include with the package. He then said, “Look, if you want the additional manual, just pay me an extra $200.00 for the deluxe package.”

Just by adding that $200.00 deluxe package, he increased my profits by about $30,000.00 - and all he did to advertise it in the sales letter was just add one additional page!

Think of all the money he was losing because he just offered a basic package! Whatever product you are working on and selling, we recommend you think about creating two or three different versions of that package. By doing so you’re going to get some people that just want to stick with the basic. Other people want to upgrade to the deluxe, and you might even have a gold and a platinum package!

The one thing I like about creating two versions of your product is that it allows you to get some sales from people who want to spend a little more money, or don’t mind spending a little more money to get a more advanced version. Perhaps you’re sitting there thinking, “I have one product but I don’t know what else I could add to it to enhance it and give it more value, and to charge more.” Try stripping something away from it and charging less! If you have a $295.00 package right now, try taking something out and making a lower priced package that sells for $195.00. It will just includes less of the material you had in the previous version.

Don’t always think that you have to add something and create a higher priced package. Many times you can take something out. You might only include audio tapes if you have audio tapes and a full book or course that goes along with it. You could only include the audio tapes for $195.00 or $95.00, and then include the whole package for the price that you’re selling it for now.

Don’t always think you have to come up with more material. Sometimes you can reverse that and take some items out and sell the package for a cheaper price.

2. Turn a letter that works into a sequence.
Much of the time in print mail we just send out one letter and that’s it. The great thing about the Internet is you can send out sequences of letters. There is a gentleman I know that has a web site, and he sells a product for $1,000.00. he knows every sale is going to take some real effort!

He has taken his proven sales letter on the Internet and he gone back to those customers again, and again, and again with that sales letter ... nine times at last count!

Now, he doesn’t hit them all in a week! He hits them over a period of a month or two. Since the Internet is so inexpensive to market with, and there are many automatic tools out there to help, he can go back to those people nine times and get the maximum profits possible.

Don’t just send out to people once! Turn a great letter into a sequence of letters! Remember, e-mail marketing is low-cost or no cost! You can do it! Sequence your e-mail sales letters a number of times!

3. Up-sell on your Internet order form.
This is something I don’t see being done very much, but it is a great idea. Picture this: you’ve got the person, they want to order, they hit the submit button and up pops another screen, “Hey! Now that you’ve ordered maybe you’d like to add this $10.00 book ... This $20.00 audio package ... This $100.00 video tape package.”

Do it immediately, while they’re in the buying mood! Just add that package right after your order form. You don’t even have to come up with your own product.

One thing a friend of ours did on his site is, as soon as they hit that “submit” button, it took them to another page with affiliate programs. He could say, “Hey! You were interested in the product. Here are some affiliate programs that deal with the same topic. Click there and go and see what they have!”

He’s found it amazing that he could be sitting on his computer, and up would pop an e-mail message with that person’s order form. In the next 30-45 minutes he would get another e-mail from that affiliate company saying, “Hey! Good customer purchased that program for $200.00.” He had made two sales just by offering them that other sale right after the order form.

Try to put yourself in the customer’s mind, and think about when they’ve already filled out the order form. How many times have you gone to an order form and, once you’ve thought about filling it, concluded that, “I don’t want to enter all that information again.”

People are lazy! If you make it easy to send an e-mail stating, “Hey! I want this, too,” then that customer doesn’t have to enter that information again!

4. Mail more often.
E-mail marketing is low-cost or no cost. Don’t mail to your people every month, two months, or three months. Go to them with more offers. The more offers you go to them with, the more responsive they’ll become. You’ll train them to look for your offers and to purchase from you more.

5. Test raising your prices or your fees.
It doesn’t matter what you’re selling, you need to test. Some of the best ways to find out what works or what doesn’t work is simply by testing. You’ll never know the best price of a product unless you test!

A friend of ours sold his free advertising course for $195.00 for many years until he realized, “Perhaps I should test a price of $295.00.” BOOM! He was making more money, and he wasn’t losing a single customer. Test prices, and you could instantly increase the profits you’re making online!

The topic for now is going to be, “Nobody Wants Your $100 Bills, But You Still Can Get Rich On The Web.” This is a hot little item reported by Marquee Target Marketing recently that caught my attention.

In a marketing test, an Internet company ran an ad on their site. They were prepared to give away $2,000 in one hundred dollar bills. Here’s the ad:

“Free $100 Bill - Yes, it is true! We will send you a crisp, new, real $100 bill if you act quickly. All you have to do to receive this $100 bill is to pay $10.95 for overnight delivery. Act now, this offer is legitimate but it is limited!”

Holy cow! Guess what? Nobody took advantage of this offer! Not one single person. They were prepared to give away a couple thousand dollars at $100 a hit, but nobody asked for a free $100 bill.

Now I ask you, would you spend $10.95 for delivery by UPS or FedEx to get $100? Of course you would! I know that I would!

Why didn’t anyone take advantage of this super offer? In a nutshell, nobody believed the ad. Nobody thought that anybody in their right mind would give away hundred dollar bills! This situation comes down to trust and credibility - or the lack of trust and credibility at any rate.

That’s the reason most people are not buying from YOU on the Internet, or not buying from YOU often enough, regardless of what you’re selling. You’re not selling hundred dollar bills, but you have merchandise, products, information, and other such items.

To increase your sales you’ve got to build trust and credibility. Regardless of how good your ad or sales material is, folks won’t buy unless they really believe they can trust you. You must bend over backwards to show people you’re worth their confidence and trust.

Here are six ways (there are more, I’m sure) to build the kind of trust that is vital to your success.

1) Identify yourself.
The web can be a very personal or impersonal media. You want to make it personal. Don’t hide behind a company name. If you’re A & B Marketing because your name is Al and your wife is Bonnie, you should display a photo of Al and Bonnie to show that you are real live human beings. That’s who people want to do business with.

2) Make it very, very, very easy to contact you.
List your physical address, your e-mail address, your fax and phone. Let everyone know how easily and quickly they can get in touch with you. 3) Whenever possible, offer free samples.

This is easy to do if you’re selling information products. You let people see a couple of the reports you have, or maybe let them download a chapter from a book you have. If you’re selling regular products this technique is a little bit more difficult to use. Then you have to use a different approach.

For example, if you’re selling watches that you import from Hong Kong or Taiwan you can’t give away samples. Still, you can have a thorough description of the product on your site, plus one or more sharp, clear photos of the product. These things are very important when selling merchandise!

4) Provide feedback.
You want the testimonials of other people who are satisfied with the business they’ve done with you. Great testimonials from happy customers build confidence and trust.

5) Offer a powerful money-back guarantee.
Leave no question or doubt in the potential buyer’s mind - no five or ten day nonsense! Your guarantee should be at least 30 days and it should be absolute. It should be completely risk-free to the buyer. This builds great confidence.

52 There are several other ways you can build confidence in your prospects, but these are the most important ones that successful marketers are currently using.

I am going to title article, “How To Build Your Own Mighty E-Mail List To Get Rich With.” This information is tailor-made for Internet information marketers, but it could be used by others who use information to sell other products and services.

For some time now lots of info marketers on the web have been making good sales on E-Books, E-Manuals, and E-Reports by giving away a chapter or two of the book, or a couple of the reports in a series of reports. Then they give the Table of Contents, and if people like the information they got on the chapter or two, or the report, and they like what they see in the Table of Contents, they’ll order the product.

Here is a new twist. Several leading on-line book sellers on the Internet, led by Barnes&Noble.com and Amazon.com, along with best-selling author Stephen King, show us a new way to capture e-mail addresses and, hopefully, make a ton of money in the future.

Recently, in just one day (that’s right - one single day) 400,000 copies of Stephen King’s new 66 page novelette, “Riding The Bullet,” were either given away free or sold. You read correctly - four hundred thousand copies in 24 hours! In one 24 hour period approximately 360,000 copies of this book were given away free while another 40,000 copies were sold by other online booksellers at $2.50 each. That means that $100,000.00 was generated in sales from 40,000 copies sold, while 360,000 were given away free.

The smaller dealers sold the book and that’s not too surprising. They wanted the profits! But I think we can learn the most from the “big boys,” and that means Barnes&Noble.com and Amazon.com. They let people download the book absolutely free, and 360,000 people took advantage of this great give-away. The kudos really go to Barnes&Noble.com on this promotion!

Barnes&Noble.com is a distant number two to Amazon.com when it comes to online book sales, but they really did rise to the occasion with this special promotion. They had a joint venture with the author, Stephen King, and the publisher, Simon & Schuster and they made online book promotion history!

Within just 24 hours Barnes&Noble.com gave away 216,000 copies of King’s book. Now that’s big results! Hold onto your seat belts! One hundred and fifty copies were downloaded every minute for 2,040 minutes, which constitutes a 24 hour period! That is really amazing!!!

Now, here is the marketing kicker that we can learn from.

Barnes&Noble.com gave the book away free to 216,000 people. But they only gave the small book away (let them download it) when the people first gave their e-mail address.

Ah ha! They captured 216,000 e-mail addresses! Now, they had some of those e-mail addresses already. But they estimate over half of them - something like 128,000 - were people that never did business with them before.

They promoted this with ads in USA Today, but they also got tons of free publicity both online and offline to drive people to their site to get Stephen King’s new book. Two hundred and sixteen thousand copies - that’s amazing in a 24 hour period!

If we’re information sellers, what we need to do is give away something that people will desperately want. A booklet, a manual, some reports - whatever - and capture those addresses. And then go for all the free publicity offline and online.

Here’s what I am planning to do. I’ve started writing a small manual (or you could call it a small book) with the working title, “How To Really Get Rich With Internet Marketing.” I am going to give it away free on my web site, and heavily promote that fact offline and online.

In the back of the booklet or manual I am going to offer several other of my books and home-study courses. And above all else, I am going to capture and demand the e-mail address of every single person whom I allow to download my booklet or manual.

I hope you’ll put this in your pipe and smoke it! Now, it’s not likely you’ll end up giving out 360,000 books in one day...or maybe not even sell another 40,000. But if we could just get a few thousand per day of our booklet, our reports, or our manuals in the hands of people who gave us their e-mail address (an opted-in e-mail address), we have a valuable commodity we can use to sell them other things.

There is actually a way, using the Internet, that you can cut the process down and have the printed product of one hundred or two hundred pages finished and complete, all within a single day. It’s going to take some work, but it can be done.

This is how you do it. A lot of these marketers and experts in many different niches have their own websites. They put content on their websites. Many of these are free reports or excerpts from books they have. They include many of those on their sites to get people interested in their other products.

You can go to the websites of these experts and ask them the very same thing. “Look. I’m putting this product together. I’d love to include your report. I’ll give you a free plug at the end of that article if I can use it.” In many cases, they’ll say “Yes!” Again, it’s free advertising.

For example, I published an entire course on free advertising. As I was updating it, I wanted to put some additional information in there and really beef it up. At the same time, I didn’t want to be stuck at the computer for the next six months typing up things and working my fingers to the bone.

I went to the Internet, and I found Paul Hartunion, a big name when it comes to free publicity. I went to his website and found that he had dozens of reports on the Internet free for anybody to look at. I quickly e-mailed him. He said, “Great. Please use these articles in your product. All I ask is free mention at the end.”

The same thing happened with John Kramer who has a book called One Thousand and One Ways To Market Your Book. I went to his website. He also has articles and reports. Again, I simply asked him. Remember, he’s a nationally known, big, big name in book selling. He said, “Fine. Great. All I ask is that you give me a free plug at the end of that article, but feel free to include it in your package.”

Instantly I had quite a bit. I probably had an additional fifty or sixty pages of additional information that I was able to get instantly off the Internet. The best thing about that is I can actually copy it right from the Internet and paste it in a document, right into my course, without having to retype a single thing.

All I did was I punched a few keys, copied it from their Internet site, pasted it into mine, and boom, I had fifty or sixty additional pages absolutely free of charge written for me by experts. It was super simple. You can take this idea and use it for almost any niche or any different idea and have an instant product in one day.

One thing that many of us want in this field - especially when we’re starting out - is to put together an informational product. The end goal is to provide this product for sale on a web site or electronically.

Of course, it’s also very valuable to be able to put together informational products quickly and easily even if you’re giving them away on the web. They have to be of value because that can attract users who will then buy your products and services that are around the web. The problem, of course, is coming up with a product that offers value. That’s why this product is so valuable.

Anyone with a web site is seeking to put together content for that site. The trick is to put it together as quickly as possible and still make it valuable. One of the toughest challenges is to put together website information that changes frequently. That’s how you can make sure your customers keep coming back to your web site indefinitely!

If the information changes constantly, you’re in an even better position to attract users that come back, visit your site often, and tell others to visit the site. “Hey, there’s a lot of new information on that website all the time, you ought to go check it out! They’ll even bookmark your site and go back there frequently.”

One of the neatest ways to do that I’ve found is published by a company called Isyndicate.com. They are located on the web at www.Isyndicate.com. If you go to that site on the web, you can sign up to get your own free user ID and password. They provide top news, weather, sports, business and finance, opinions, advice columns, earth sciences, health, fun and games, lifestyles and entertainment news that are absolutely free of charge to use on your web site. These are provided by the likes of Reuters, AP, CBS sports-line - all of the biggest companies.

The reason they do this is because they like to provide links at the bottom of these articles so you’ll click over to their news services and find even more information. They give you a little snip of the code you can plant into your website once you’ve signed up, and, literally, the articles are updated, changed, and modified for you.

Then, every time you go in, there’s new news popping up on your site. Now you’ve just created an informational product that you can literally display on the web and attract users who come back and visit more and more often. Now, you have to use this on your web site.

If you want to build a product off-web, there are two other places you can go. One is www.adbility.com. This provides syndicated content that you can also add to a web site. Many of these will let you publish them in any form and distribute them. This site gives you hundreds and hundreds of other sites that you can go to in order to syndicate content that’s free.

That you can receive by e-mail, eBay’s content, or free contents on web sites, and all the links you need to go and sign up for each individual one. One final good option is world-wide info outlet. This is a collection of hundreds and hundreds of articles right on the web site. You can browse and pick which ones you want. Their policy doesn’t seem to indicate that you have to post it on a web site.

You can use it on an e-mail newsletter, in a newsletter, print magazine, or whatever you choose. The only thing they ask is that there is a tag line at the bottom that promotes the author and, of course, whatever web site or service they offer or sell. You have to include that. That’s how they get this content.

There is incredible stuff there. You can literally spend about five hours browsing through this and put together a book that’s written for you. Just edit, and you become the editor compiling the product. This is one way you can tap this incredible Internet resource to put together products that are free of charge and at no cost to you.

So, finally I said, “Well, I’m just going to reprint it myself.” Now, when people order something from me, I throw that in there. I tell them that they’ve got to read it, instead of getting all these phone calls asking, “Where can I find this book for $10?” It ended a ton of frustration. It made me a hero and increased my sales. That helps boost the value of a package.

You might say, “I already have a product.” But take a moment to imagine if you use methods where you talk on the phone and you make an audio tape. Throw that interview in. Then, you get this As You Think book and toss that in. Pretty soon you begin to have a real course, not just a small information product. You have a BIG information product. Plus, everybody needs a free bonus gift. So, those two books have worked extremely well for me.

Finally, we’re putting them on the Internet. I have a website I’m developing. It’s almost ready. I sent computer whiz friend of mine the disk. He knows a lot about the Internet, whereas I don’t.

I let him handle it, and guess what? Now you’re be able to go to the website and just click on these. If you have adobe acrobat or one of those programs which you can download for free, this book will go from my website into your computer and you can have it right there in your desktop. You can read it on your screen or you can hit print and print it out. You’ll be able to get this book instantly and absolutely free. What that will do is take to the website if they wish to go there. Those are products that, instead of having to develop them in one day, already exist.

There are all kinds of other books that are available. I always thought a good product would be to collect a lot of these and put them all on a CD-ROM. Then, you could sell this to people and say, “Here’s 25 products you can have the rights to.” A lot of people would buy that. I would buy it.

If you want to collect these, find them, or just create something out of them, you can redo something you have by adding this to the back. Just get books that are in the public domain.

It’s a secret that’s been held tightly by editors and publishers for centuries. Everybody who discovers this little secret will realize immediately how easy it is to publish your own information products. It’s press releases. Press releases are everywhere. Every company known to man is releasing press releases packed with information, facts, and late breaking news about new products, new services, and new information.

NEVER WRITE A SINGLE WORD! How To Legally “Steal” Other People’s Words - Even Entire Sentences And Paragraphs - And Use Them To Make All The Money You Want!

Guess what! The neat thing about a press release is it’s for release. It’s for you to use word for word, if you want to. This is the one way that you can literally pick out whole chunks or entire documents and reuse them at will. They’ll pat you on the back for doing so.

One Of The HOTTEST Products To Put Together That Could Make You A Fortune With Press Release!

You will appear to be very knowledgeable. You’re bringing this information to the reader. They’re happy to have it. The wonderful news is, on the Internet there are millions of press releases being released every day.

One of the best products to put together with press releases is a product directory. If you want to put together something like this quickly, just go to any search engine on the Internet and type in the keyword of the subject you want to write about.

For example, if you’re interested in horses, horse racing, auto racing, cameras, or photography, you enter in whatever keyword you want - and bingo! You’ll have hundreds and hundreds of websites from companies that supply these types of products and services. You can go to each of these companies.

You will generally find that almost every company website that’s of any value at all has a press release area or an area for the press to go to. There are their latest press releases, which you can grab and use at will. There’s also almost always a place where you can leave your e-mail address or mailing address and get on their press release list which means you don’t have to ever go back to these people to get the newest news that they’re releasing. You can start receiving tons of information in your e-mail box or your mail box and start putting together either newsletters or product directories as I mentioned.

One OF The Absolutely BEST Places You Can Go To Find The HOTTEST Press Release Websites!

Other great places to go are some of the sites that are press release websites, such as prnewswire, which you will find at www.prnewswire.com. Surprise, surprise! This place has a place where you can register to start receiving their press releases and pick categories that you want to hear about. You can also pluck press releases from lists of today’s news or last week’s news releases.

You can look up categories and find what press releases have been turned into them by category. Another one is prweb, which is the press release data base at www.prweb.com. Again, they have lists of press releases that you can find. You can sign up to receive the new ones as they are released. Another company is E-releases, which is found at www.ereleases.com.

Interestingly enough, each of these websites are anxious to get the press releases to you. They want people to send press releases too, because where they make their money is charging these companies to distribute these press releases and get it into as many hands as possible. So, on your end, it’s free to sign up and receive this information. They’re charging the company to distribute these press releases.

How You Can Produce An Extremely Valuable Document That Could Make You A Fortune Without Writing Anything!

Without writing anything you can produce valuable documents. The neat thing about a product directory is you can use this technique to create a product directory that goes into facts and figures about the product, why it’s better than the other guy’s, white papers that they’ve released in their press releases that detail how the product was developed, and why it’s so valuable or why it stands above the competitors.

Provide more information than just a list of products, their prices, and who to contact. Product directories get outdated. Now, you’ve got a product that you need to come back and update once a year, twice a year, or quarterly. Now you’ve got a product that you can re-release and use those press releases that are now pouring into your mailbox to create a new one and keep it updated. It’s an incredible way to get into an industry.

What I suggest you do if you don’t want to create a product yourself is to go find an expert and let them write the words for you. Now, I’m not talking about having them write a book, or having a ghostwriter write a book for you.

What I’m talking about is finding a public speaker - someone who speaks on a topic that you’re interested in, or a topic that you believe that there are a lot of people interested in, get permission from them to transcribe that, and turn their speech into a manual.

Maybe they would say, “Sure. I have no interest in writing, and I’ll let you do it for free.” Maybe they’ll want a cut of the profits. You can work out some kind of arrangement there. You’d be surprised how many speakers would be flattered that you would even be interested in their speech, and that you thought their speech was good enough to turn into a manual.

A lot of public speakers, you’ll find, may not be interested in writing at all. They may have no desire to write and turn their speech into a transcript. Now, the proof that this is very powerful and can work wonders for you is a man named Mark Nolan. He turned his speech into a manual called “Instant Cash Flow” and made 3 million dollars with it. So, obviously, it’s something that’s a very powerful technique. If you do it right, it can work wonders for you.

So, again, this is very simple. Find a public speaker and get permission from them to transcribe their speech and turn it into a manual. It’s real easy to do. There is equipment out there that lets you actually just use your foot pedal and stop and pause it as you need.

I wouldn’t even mess with that yourself. There are probably people who would do it very cheaply, who can transcribe a speech for you and put it into manual form. Then you just need to clean it up and have a typesetter make it look real nice. That’s real easy to do.

Here’s another take on this that you might try to do. Maybe a half hour speech wouldn’t turn into that much transcription and wouldn’t be a very big manual. So you could find four or five speakers. You could compile it into a manual that might be 200 or 300 pages, maybe even a book, where you had three or four different chapters or sections. Each section could be on a different speaker all related to the same topic. You could have a big reference guide or a big book that contained all the speeches from all of these experts.

The Secret Profit Power Of A Simple Interview!

Another thing you could do, if you couldn’t find an expert that was actually giving speeches, is find an expert and interview them. Write down lots of questions that you know your customers would be interested in and love to know the answers to. Then, just interview them.

You can transcribe that interview. You can even do audio tapes of that interview and sell them that way. That has worked very well for us. In fact, we interviewed Russ one time, paid him his normal $2,500 fee for a weekend. We sat down and interviewed him over a weekend, and I believe that product did $1.3 million in sales.

It’s an excellent way to create products without having to write a single word. You never have to stare at a blank page. Have someone transcribe the speech. Turn it into a book or manual and you’re ready to go.

In this article I want to direct your attention to another great source of information that is yours for the picking, almost always absolutely free, and can be used anyway that you want.

It’s the Consumer Information Center out of Pueblo, Colorado. You’ve seen all the ads, the little consumer information booklets, pamphlets, and what have you that you can order for fifty cents or a buck. They’ve got millions. They are basically the publishing outlet or sales outlet arm for the federal government’s publication service.

They have a website at http://www.pueblo.gsa.gov where you’ll find categories such as: cars, children, education, employment, housing, health, food, money, small business, travel, and more. There’s a button link there that actually says “and more”. Click on these button links and you’ll find that there are dozens of their pamphlets you can order on-line.

You don’t have to order a thing. What’s really wonderful about web technology is they are now making these pamphlets and the information in them available to you to read right on-line by clicking on the pamphlets. Many of them come in Adobe Acrobat format, which means they’re already typeset and looking really good.

Now here’s the secret. When it produces one of these booklets, the federal government CANNOT COPYRIGHT THAT MATERIAL. It is owned by every citizen of the United States. It was produced with taxpayer dollars.

Now I want to caution you: there are some pamphlets and information, such as some from this Consumer Information Center makes available, that are produced and copyrighted by various companies for the federal government. They may place a restriction such as it being free to use only for educational purposes. Most, however, are yours free of charge.

There’s one drawback to this information - most of it is deadly, dry, and boring. It’s filled with the facts, figures, and information you need from federal government agencies. You can then wrap this information into your own products very easily, and flesh out and use snippets of them.

In fact, what I found really fascinating is some of these pages and online pamphlets are actually designed as very pretty websites that stand on their own. You can literally put together links on your website that jump to these pages and offer the information on your website, as if it was from your website but jump people over to that page and then come back to your site. You would not even have to take the information, just push people over to it.

Now the secret to making this stuff...

The reason I said it’s dry is because of what it’s missing. The one element that I wanted to bring up that is the one thing people most want to know about is other people. They want information, but I think one of the key secrets is that the real power of having other people create your product for you is that it’s people telling you this.

It’s different people, you’ve got more then one person involved in that product, people telling stories, war stories, and what have you, about how they’ve survived this or that or come up with this or that new technique or new idea. It’s the information being imparted through people. I wanted to mention that because it really does have a lot of power. People are the power. Look at People Magazine. I thought, what an idiot idea. That shows you where I went with that. And they’re one of the most popular magazines in America today. The bottom line is everybody wants to know all about people.

Now we’ll give you a little editorial tip here for your Internet and/or email newsletters - a way you can create and publish your own electronic newsletter - without writing a single word!

If you just spend a little time browsing the Internet and look for websites with information and products and services, for example, that are of interest to the very people that you would be sending your newsletter to - almost every one of these good company websites has a press release room where you can go and pick up news releases and information that they’ve released based on promoting, of course, what they’re doing.

A lot of these people will actually have a place where you can subscribe and leave your e-mail address so they automatically notify you and send new press releases. Just a little time spent doing this every day and you’ll find your e- mail box filled up with information that you could cut, paste, edit, and put together any way you wish to fill up more than a newsletter every week.

For those out there who don’t have the writing skills or don’t want to go through the hassle of writing, there’s plenty of content out there that’s available just for going out there and getting it!

You don’t want to steal information off of websites - because a lot of that may be copyrighted. The companies that release a press release want it to be disseminated and spread as far and wide as possible. And, 9 times out of 10, it’s basically an article pre-written for you to use or to cut down or tear down to use however much you want because it’s usually written top-heavy with most of the facts up front. But you can cut it as short as you want it - it’s written for editors to use. It’s ready made material for a newspaper.

You’ve got to spend a little time and effort and use postage stamps or do your e-mail. It’s worth it! We recently read an interview with Michael Dell in DM News, which is kind of the Bible of the direct response industry. Michael Dell was saying that 88% of the money they’re spending to get people to go to their web site was off-line advertising -Television, radio, and print. Here’s a guy that’s selling ten or twelve million dollars worth of computers a day on-line. He’s spending almost nine dollars out of every ten to advertise off-line!

Once someone goes on-line, the problem is this: they go to search engines and this type of thing. They click in some key words, and they have 5,612 places to go. They’re frustrated! Even if you have all your search engines in place, they still have you on a rotation. You may have started out as number three, but a month later you might be 3,115 on the list, and people aren’t going to get to you. Therefore, the more marketing we do off-line, the better. Of course, instead of spending a ton of money like Michael Dell is, we have the advantage of being entrepreneurs and can get the free publicity and the free advertising by using the techniques we’re covering here.

Many times the FREE techniques that require sweat equity rather than cash are the ones that actually move you head and shoulders above the Michael Dell’s with millions to spend on advertising. They allow you to compete with the multi-billion dollar companies that are making a fortune on the Internet.

Generally, the companies with millions to spend on advertising don’t have the time or resources to pursue free or low-cost promotion ideas.. They’re out there buying their advertising. They go the other route. They’re not even competing with you, and you can actually move into arenas where they may not have the time or energy to pursue.

If we can get $50,000 worth of business from free advertising every few months, we would just be jumping for joy. It can be done, and it is being done. To a huge billion dollar company like Microsoft, Dell Computer, or Oracle, it might not even be a big deal. But to us it IS a big deal! It gives us a TREMENDOUS advantage!

Electronic books are generally small software programs that are actually designed to open up a book, or a text file, and display it on the user’s screen on the computer as if it were a book. They can read the text. Some of them actually allow you click on the various programs and it literally flips the page over and you’re on the next page. Others display a book out on the screen, and allow you to just scroll up and down, and then click different chapters and jump to different sections of the book. Many of them allow you to actually offer a book in such a way that it is hyper-linked, much like web sites are, with various references in the book highlighted. People click on it, it jumps to other parts of the book that explain that. It just depends on how complex you want to get.

Here’s how to offer superior 24 hour customer service and save 25, 35, even 50% doing it.

Everybody knows customer service is one area that is a constant expense, and you spend a lot of money on it. The more you spend, the more you retain customers. Good customer service is one of the keys to customer retention, so it does generate additional business down the road.

The problem is, many people skimp on customer service to cut prices and what have you. There is a way - to provide 24 hour customer service and e-mail, of course, is the answer! Auto responders will automate it even more.

We’ll explain what auto responders are for the uninitiated in the audience. An auto responder is the e-mail equivalent of a fax auto responder, whereby it’s a software utility many Internet service providers offer that allows you to set up a series of e-mails or just even one e-mail.

When a user on the Internet sends an e-mail to a certain e-mail address with a certain subject code on the subject line or a certain key word on the subject line, it automatically sends back a response. It allows you to create canned messages, if you will, that can be sent automatically. That’s what we recommend to many of our customers to do. We’ve seen this happen many times, and done in the field many times. It is wonderful.

You start tracking what questions your customers are asking most often and just take the time to create a list of the most frequently asked questions. This is a lot easier than it seems. In fact, it will be a very valuable lesson for you. Learning what your customers are wanting and needing, to begin with is a good practice whether you’re going to use this technique or not.

Then, take your list of frequently asked questions, and create an auto responder message for each with a unique key word. Then you create an individual auto responder message that is in your menu, or a list of all the questions that you have available and the key words and addresses that they send the e-mail to, plus instructions on how to e-mail to get that response.

This allows you to offer what is referred to on the Internet as a FAQ (frequently asked questions) list that you can generate and update frequently and make available to your customers in all of your letters or any correspondence on your web site, where they can just send and get a list of all questions that can be answered.

We have seen, particularly using an auto responder, savings of up to 50% on your customer service because now they are getting the questions answered when they want them answered. In the middle of the night - or whenever - and it is done automatically without the need for additional employees.

`If you don’t want to go to the trouble of setting up an auto-responder and all the technicalities that are associated with that, you can also set up a simple email system yourself. Number the e-mails, just create them and save them as text files to match your menu, then just respond individually yourself by cutting and pasting that answer into the e-mail.

You can still do it yourself. It might delay the response a little bit. They might not get it immediately because you have to check into your e-mail.

This is a great way to get started with very little trouble. If it’s just you getting started on the kitchen table, for example, and you don’t have the technical expertise or don’t want to mess with an auto-responder at the time, this is a great way to go.

We know Internet service providers that charge a very minimal fee like $60 a year to set up an auto-responder for you. So it’s very inexpensive to set up and to operate. The savings can be tremendous. And, now you can actually advertise everywhere that you offer 24 hour round the clock customer service and mean it.

One of the things that we want to tell you is that you need to pick up a book. We know that this is extra homework but, believe us, it’s homework that’s going to pay off in a big way.

You need to pick up a book called “Influence - The Psychology of Persuasion.” We know that it sounds dry and boring but it’s a fantastic book we feel all marketers should read!

Everybody who comes to us asking what some of the main books are they should read to really learn how to make lots of money marketing products is told to check this book out. It’s written by Robert Cialdini, and it’s a fantastic book. Read it once all the way through, then put it on your schedule to read it at least five more times!

In his book, he specifically talks about the “contrast principle.” This is how it works and how it relates to sales letters and website sales copy. . . Let’s say you’re offering a product in your copy. When you reach the end of your copy you state, “This product is fantastic. It costs $26.50.” Immediately, people are focusing on that price alone. All of a sudden, you have to convince them that it’s worth $26.50. That can be difficult.

However, what if you were to say the package would normally be sold at a full retail price of $80? Then, contrast the price that the prospect will be paying of $26.50 with that higher “retail” price. Even though the marketer has always planned to sell that product for $26.50, in the mid of the prospect they’ll be getting a discount because it SHOULD sell for a retail price of $80!

By using that one technique, you have beaten the problems of trying to get the prospects to believe the product’s worth $26.50 because you’ve put a retail value on it of $79. Now they’re getting an automatic discount, even though they’re buying it for $26.50 either way (whether or not you put that information in there or not).

This is a very powerful concept. It’s something that you can use with virtually any product. A lot of marketers use it. For example, if you were just coming up with a product and you were just going to sell it for $26.50, you could tell people in your letter (or more specifically, in your Website) that this is a brand new offer.

You want to test the price of $26.50 and later on down the road, you’re probably going to be selling it for $100 or $1,000. Or, you may create a distributorship for $5,000 or franchise for $10,000. But, if they get it right now, they get it for the amazing DISCOUNTED price of only $26.50. By using that contrast principle, it makes your sales job a lot easier. This is what a special book written by an Arizona professor can teach you about getting rich on the Internet!

For this article, I would strongly suggest you read closely. Grab a pen and notebook and take notes, because this is going to be a very powerful article! I’m going to give you my formula for “The $12,500 Nine-Step Formula For Internet Ads That Work Like Magic!”

Now, I need to tell you right off the bat that this is not my personal formula. This is a formula I received from another famous copywriter by the name of Brian Keith Voyles. Although this is his formula, I am going to share it with you. I believe it is invaluable - a formula you definitely need to use whenever you’re creating advertisements, be they for the Internet or for mail order. This formula will work for both!

Brian Keith Voyles is one of the greatest advertising copywriters in recent history. He actually charges clients $12,500.00 (last time I heard) to write just one sales package for them. $12,500.00 may sound like a ridiculously enormous fee, but those people and companies that have paid him that fee realize that his ad copy makes tens of thousands - if not hundreds of thousands or millions - of dollars in sales.

It is a proven formula that comes straight from his book, Advertising Magic. It is called “The A-I-C-P-B-S-A-W-N” plan, and it has nine steps - one for each letter.

Brian will admit to you that this acronym doesn’t have much of a ring to it, but he says, “Who cares if my formula doesn’t have a ring to it. The only thing you should worry about is the ring of your cash register taking orders when you use this formula.” It may not sound as clever as AIDA or one of those sort of formulas, but copy these nine steps down, and they will help you create ads that work like magic on the Internet!

Step 1: A - ATTENTION.
You have to say something that gets your customer’s attention. Give them the biggest benefit they’ll get from doing business with you. What is the biggest problem you solve? What is the biggest benefit of your offer? Will the customer make money? Will they have better health? Whatever your biggest benefit is, you should immediately put it right up front in your Internet ad to grab the reader’s attention and pull them into your copy.

Step 2: INTEREST
You need to tell your prospects and customers why they should listen to what you have to say. This is where you should introduce them to WIIFM, and those aren’t radio station call letters. It’s an acronym for the phrase “What’s In It For Me?”

Tell them what’s in it for them! Tell them why they should pay attention. What will they get? This follows similar lines as “Attention,” but you need to show them why they should be interested in reading your offer, and what you can do for them.

Step 3: CREDIBILITY
You need to give your customers and prospects a good story, and give your offer credibility. If they don’t believe you, your offer isn’t worth a penny. You can use testimonials, you can use other stories, and you can use case studies to get your customer to believe what you’re saying.

The key is, if your story sounds too good to be true, most people are simply not going to believe it - and they’re not going to respond. You have to give them some history behind your story, tell them why your offer’s credible, and why they need to believe every word you say.

Step 4: PROVE
This one can be a little bit tricky. Your testimonials can work as proof, but you can also use proof in other ways. Testimonials have to be believable. You can also use proven facts or case studies that prove you are credible. Your tools are testimonials, case studies, and proven facts.

Step 5: BENEFITS
This is where you’ll need to insert a lot of bullets. Many copywriters will tell you that the more bullets you can have in your sales letter, the better that sales letter will be. In fact, some sales letters you’ll find are probably 85-90% bullets, and the rest of it is the ad copy. Bullets are a proven way to reiterate and show your customers the benefits of purchasing your product or responding to your offer.

There are many different ways to write bullets, and I don’t want to go into the actual specifics on writing bullets. There are many books and audio programs out there you can get that might help you if you are interested in learning how to write bullets. The key to remember is to give the customer as many benefits as you can!

Many times we talk about the features and the benefits. Don’t just tell them about the features of your product - tell them the benefits that the feature gives them! If you write out a list of the features of your product right next to the feature, you can actually turn it into a benefit. Then you can insert that benefit into your Internet ad copy so that they can see that not only is it a nice feature of your product, but there is a benefit behind that feature, and that they can actually benefit in all these ways by purchasing your product or responding to your offer.

Step 6: SCARCITY
You must convince your customers and prospects that there is a reason they need to get involved immediately! You could use things like:

- Limited Time Offers
- A discount if they respond in a limited time
- Free bonuses available for a certain amount of time
- Small quantities available
- Very small supply of damaged or slightly blemished products for a steep discount

All of these things can get your customer to order immediately, but they have to believe in the scarcity factor. They have to believe that, if they don’t respond right away, they’re going to miss out or could possibly miss out on a great opportunity. If they believe it’s a product that there is no time limit on, they’re more likely to put off ordering it.

For example, nearly everyone knows that, any day of the week or month, they can go to McDonalds and get a cheeseburger, so they’re not likely to decide to do it immediately... unless they happen to be on sale for 29 cents.

You have to do something to convince your customer that they need to respond right away. Use those scarcity factors that I just mentioned!

Step 7: ACTION
You have to ask for the sale. So many times I’ve seen sales letters full of good, benefit-driven copy ... yet in the end the ad fizzles because it doesn’t ask for the order!

You have to provide benefit-filled copy, followed by some kind of action device to get your prospects and customers to respond to your offer. If you don’t have this, you’re going to lose sales!

It may seem obvious that when people see your Internet ad they’re going to know that you’re trying to get them to buy your product, but you actually have to take the step to ask for it.

Step 8: WARN
This goes back to the scarcity issue. You have to warn people that there are consequences if they do not take action and accept your offer. If you’re selling facial creme, for example, the warning might be that they might continue to get old and wrinkled like their great-aunt Wilma... if they don’t use this facial creme, that is. You can use something like that to warn them!

Go back and remind your customers and prospects of the benefits, and then tell them again in your closing that there is a warning. There is something that will go wrong if they don’t buy your product! Remind them of the negatives!

Step 9: NOW
You have to make sure that your offer motivates your customer to take immediate action. Don’t give them a way out! Don’t tell them that they can delay! This goes back to the scarcity issue. In your closing you have to remind them that they have to respond now if they don’t want to miss out! They don’t want the negative effects that come if they don’t purchase your product! You have to go back and remind them again and again throughout the copy that they have to respond immediately. Don’t give them a chance to say, “No!” to your offer.

That’s “The Nine-Step $12,500 Formula For Internet Ads That Work Like Magic.” Now, of course, you can’t just plug this magic formula in and expect it to work. It has to be matched with your specific offer. If you’ll make a checklist that you actually check each time you create an Internet ad, though, and if you’ll check these nine steps and make sure that your Internet ads and sales letters contain each of these nine formulas, you are going to be more successful and you’re going to create award winning ads and sales letters for the Internet!

That’s the nine-step formula. Again, I credit it to Brian Keith Voyles. He’s the one who created this formula, and it’s a real winner!

Not so long ago, the highest recommended formula was the AIDA formula - Attention, Interest, Desire, and Action. Today, though, many marketing experts are teaching that it takes a lot more because of the increased competition, and because of the fact that there are so many people out there that are trying to get the same people to give up their money in exchange for the products and services that you are trying to sell. You need a stronger formula.

If you’ll look at the AIDA Formula (A-I-D-A) and you match it with this, you’ll see that the same steps are there, but Brian Keith expanded them, took each one, and broke it up into just a few more steps so you can really define what it is you’re trying to sell and go through the selling process better and more completely.

I would recommend that you should read every piece of sales copy you write nine times and make certain it matches up with this formula. Use this as a checklist. Each time you read through the piece, be looking for Point 1, Point 2, Point 3...checking the credibility of a third reading. “In Point 4 did I prove the offer? Have I proven my statements? Have I proven the worth?” and so on throughout all of the piece and all of the steps.

Now, going back to bullets for a moment ... bullets are essentially a tease. A bullet is saying, “I know something that you don’t know.” When you think of it that way, bullets become a very powerful sales tool, because if you can keep thinking of things that your product says that your reader doesn’t know, it is adding fuel to the sales process.

Try to view the sales process as a see-saw. If the reader reads a bullet and he knows the answer to it, he puts it on one side. If he doesn’t know the answer to that bullet, he puts that on your side of the see-saw. As he reads down your bullet list, the more he puts on your side that he doesn’t know, the higher the chance that, when he gets to the end of all your bullets - “WOW!” - he just has to have your product, because you’ve just brought up so many things that the reader doesn’t have the answer to.

When you construct your bullets, make certain you have some really tantalizing bullets there. With them, you’re essentially saying, “Hey! Do you know this? I know. I’ve got the answer.” If you get enough of those, you’ve just made your sale. I think that’s why bullets are such powerful copy on the Internet. I received a direct mail piece a while back that said, “Read this or die!” I tell you, I couldn’t throw it away and I started to read it. It was an offer for a health newsletter talking about little known cures and such.

On the world wide web - and especially where e-mail is concerned - people are in such a hurry that you have to catch their attention. You have to literally hit them over the head with a hammer of a headline! Something like “Read this or die!” is going to get most people to read it at first glance. And, of course, there are hundreds of other ways to do this without talking about death, but I think it is important that your headline capture your prospects’ and/or customers’ interest immediately!

A couple of months ago Russ got a call from Australia. The guy said he’d been working with Peter Sawn, Bill Myers, and others. He said, “I just have to have something from Russ von Hoelscher. I want to record you.” He kept telling Russ how he thought he was great.

Of course, our egos just start to melt. Russ said, “Sure, when do you want to do it?” Russ gave him several hours of his time on a recording. He was putting together this package of expert information on mail order, the Internet, marketing, etc.

You want to do the same thing! This is the way to get a product in one day with someone else doing most of the work. You can make a ton of money. It’s just a very, very exciting way to make money.

I think that all you have to do is simply think about the field of interest you have. Who are some of the so-called experts of the field? Call them, butter them up, and then arrange for a conference call, or simply record it with inexpensive equipment that you get from a place like Radio Shack. If you’ll do this, you’ll be amazed at what a wonderful product you can put together and how much money you could make.

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