Table Of Contents

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1

Introduction

Winning BIG On The Internet!

We’d like to thank you for investing in Winning BIG On The Internet. Many days and weeks went into its research and development, and we hope you find the end product as satisfactory as the millionaires who’ve used its tips, techniques, and secrets over the years.

Have you ever dreamed of hitting the multi-state lottery and winning millions of dollars in an instant? Well, it’s never going to happen. The odds of winning the lottery are astronomical. You’re much more likely to get hit by lightning standing outside your house in the next five minutes. It’s not going to happen.

What can happen, though, is you can win big on the Internet!

Many people have discovered the secrets to making massive explosive profits on the Internet. They are winning big! And now, with Winning Big On The Internet you can get the secrets and strategies you need to make a big fortune working from home!

Every day you can get up in the morning, check your email, and find out how much money you’ve made overnight on the Internet from people all over the world. So forget playing the lottery! This brand new Ebook, Winning BIG On The Internet, is going to show you how to win the Internet profits game!

Winning BIG On The Internet is the ultimate moneymaking game. It’s the ultimate sport where every dayyou can be excited to get up in the morning, turn on your computer, and find out exactly how much money you’ve made. And every day you and your whole family will be waiting by your computer and cheering. You’ll be the hero!

So why wait any longer? Turn to the first chapter and get started RIGHT NOW!

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2

Take Free Publicity Seriously! Those That Do Have The Highest Chance To Succeed With It!

Some of the people who should be the most attracted to free publicity are the people that are least likely to get free publicity. These are, in many cases, people that are looking for something for nothing.

The individuals and companies that are making the most money with free publicity are the ones that make it their business to get into those publications. They take it very seriously, spend a lot of good money, follow up, and treat it as if it were a business.

Many times we see companies and people that want free publicity, but when the reporters and editors look at their materials and see everything done in a haphazardly lazy fashion, printed poorly on shabby material with a high number of typing errors . . .

Editors are in the business of printing and communication. These are professionals, and they will be very critical of poor materials, writing, and quality.

When it comes to trying to work with editors and reporters, you have to try harder and do more. You want them to take you seriously. Remember, they are getting material constantly from publicity companies, and if you don’t have something professional that looks to that editor like it’s worth his or her time, that press release is going to wind up in a trash can without a second thought wasted on it.

'Happiness lies in the joy of achievement and the thrill of creative effort.'

-Franklin Delano Roosevelt

'The secret of success is constancy to purpose.'

-Benjamin Franklin

Reporters turn down hundreds of “stories” every single week - make sure they don’t turn yours down! The format that is used most often is simple and easy to understand.

1. Indicate who the reporter should contact, including your name, address, and home and office telephone numbers.

2. Indicate a story title such as, “Local Author Writes Best Seller,” or “Entrepreneur Opens New Business,” etc. Then, briefly tell your story.

3. Tell the reporter who would be interested and why they would benefit from what you have to publicize.

4. Briefly tell any interesting or unique facts about your product, business, etc.

5. Include an appendix if you have any supplemental data.

'The man who fails because he aims astray, or because he does not aim at all, is to be found everywhere.'

-Frank Swinnerton

'There are two things to aim at in life: first, to get what you want, and after that to enjoy it. Only the wisest of mankind achieve the second.'

-Logan Pearsall Smith

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3

How Two Hours A Day Can Help You Make $20,000.00 A Week!

In this article I’m going to show you how two hours a day can help you make $20,000.00 a week. Now, $20,000.00 a week sounds like an awful lot of money to someone who’s never even made $2,000.00 a week.

But, I promise you, the more money you make the more money you start seeing as possible to make! Pretty soon, when you’re making $2,000.00 a week, it is pretty easy to start seeing yourself making $5,000.00 a week. When you’re making $5,000.00 a week, you can see $10,000.00 a week. When you’re making $10,000.00 or $15,000.00, you’ll start seeing that it is possible!

I am here to tell you that it is possible to make $20,000.00 a week on the Internet. I am going to give a simple system here that could make you a lot of money IF you follow it!

I just want to point out that writing powerful advertising copy is your strategy for bringing in up to a million dollars a year or more! Advertising copywriters have power, and they can use this power to make as much money as they want for the rest of their lives.

'We all choke, and the man who says he doesn’t choke is lying like hell.'

-Lee Trevino

'A man who says he has never been scared is either lying or else he’s never been any place of done anything.'

-Louis L’Amour

That’s the potential that you have here!

The good news is: You can develop your copywriting skills and learn how to write million dollar copy. Once you do that, these skills can make you whatever amount of money that you want!

Here’s how simple it can be. To make $20,000.00 a week, all you have to do is sell 40 products at $500.00 apiece. That’s all you have to do!

That’s less than seven products a day, Monday through Saturday. Using this simple strategy is the key to tapping into enormous wealth. You just have to learn how to write good copy!

Here is the two-hour-a-day formula. If you’ll practice this two-hour-a-day formula, I promise you can have the potential to make $20,000.00 a week, or maybe even $50,000.00 a week! It is possible, believe me! The only reason I say it is possible is because we are doing it right now! That’s how I know it is possible for you to do it too.

First off, you have to spend two hours a day practicing the art of writing powerful ad copy. Use this time to study the successful ads of others. Turn it into a hobby. Get out your scissors and start clipping the ads from different magazines that reach the market that you want to sell to.

'A man’s doubts and fears are his worst enemies.'

-William Wrigley, Jr.

'The thing I fear most is fear.'

-Michel de Montaigne

Try keeping a journal of the best sales messages, the best headlines, the best sub-heads, and even the best sentences that you find out there. Then practice writing some headlines of your own. Remember, you are doing this as just a hobby. You can practice even if you don’t have a product or service to sell. It doesn’t matter! You can still practice!

Remember, this is just a hobby that you’re engaging in for two hours a day. My suggestion is that you get up an hour early and then go to bed an hour later than you normally go to bed. Two hours a day!

Just for fun, start trying to create what you think is the perfect ad or sales letter. You don’t need an actual product or service. All you have to do is ask yourself, what would the product or service have? If I had the perfect product or service, what would it be? Or, how would I sell it?

Then, just write the sales material to sell it. Just do it for fun so you don’t have that pressure on you all the time. Then, take this sales material that you’ve created along with your swipe file and find ways to adapt it in an actual product or service. As you fine tune it and test it, you can make tremendous amounts of money with this!

Now here is the thing I want to share with you. Two hours every day can add up, and if you just make this part of your regular schedule, and you do it religiously, each year you are going to invest over 700 hours developing these skills.

That’s what these things are; they are skills. It takes skill to do this kind of stuff! Anybody can do it, but think about it - just two hours a day. That’s almost like working 18 different 40 hour work weeks every year, and all you have to do is just invest a couple hours a day. If you keep it fun and get started now, I know that a year from now you’re going to be in the position to transform your entire life and business!

'Nothing is so much to be feared as fear.'

-Henry David Thoreau

'There is no devil but fear.'

-Elbert Hubbard

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4

Why Your Price Of Admission Should Be High ... VERY High!

Next, you want to put a high price on membership to join - and we mean a high price. We recommend $100 plus, and we’re serious about that. The higher the price any item is, the more people value it.

We have been in the publishing bus- iness long enough. We have published trade magazines that are given away free. Every free magazine we ever published had a cover price, and it was a higher price than you would normally pay for a magazine at the newsstand, even though, by subscribing and giving me demographic information, you got it for free.

That’s how this works. People aren’t going to do that and sign up and want to sign up if you don’t put a value on it. We used to do a little flyer that we handed out as a newspaper that said across the top, “FREE” and people literally threw them away. They valued it at nothing because you valued it at nothing. So, put a high price on membership.

Next, give memberships away with a minimum purchase on your regular web site. Add it in as a bonus. The higher the price you put on it, the bigger the value of this bonus that you’re giving people when they purchase a product or a service from you.

Next, follow the lead of people who are out there winning already. We are thinking in terms of American Express. Add some member rewards for remaining a member. Discounts, for example - additional discounts in addition to what they normally get. Points for purchases that are added up, as they make more purchases from you, towards either special free gifts, or when they reach a certain level or number of points it actually moves them up into a higher level of discount.

Build this up into a club that people want to belong to and value. Give it away for purchases and you will literally knock customers through your doors like crazy, and keep them coming back.

'All forms of fear produce fatigue.'

-Bertrand Russell

'What begins in fear usually ends in folly.'

-Samuel Taylor Coleridge

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5

23 Rules For Writing “Killer” Headlines!

Following are 23 rules you can use to write headlines that will reach out and force the prospect to read your advertisement:

1. Your headline must offer something that your target market wants very badly.

2. Your headline must include something of self-interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline should suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don’t get the main point across.

10. Avoid clever headlines that make the reader think “how clever.” Cleverness rarely gets people to read your ad or spend money.

'Fear makes strangers of people who should be friends.'

-Shirley MacLaine

'The unknown is what it is. And to be frightened of it is what sends everybody scurrying around chasing dreams, illusions, wars, peace, love, hate, all that. Unknown is what it is. Accept that it’s unknown, and it’s plain sailing.'

-John Lennon

11. Avoid headlines that sound dead, or like they should be at the bottom of a statue like “To Serve Humanity Better...”

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader’s attention.

14. Avoid curiosity headlines unless you also include interesting statements.

15. Avoid hard-to-grasp headlines that require the reader to think about what you are saying.

16. NEVER run an ad without a headline! You must give people a reason to read your ad.

17. NEVER run just one headline. Always test several different ones and then run with the one that pulls the best!

18. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

19. If you emphasize a word in your headline, make sure that word means something and is important.

20. Remember that large-type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

21. Don’t let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money!

Take a look at other successful headlines and incorporate some of their ideas into your own ads.

'As many people die from an excess of timidity as from bravery.'

-Norman Mailer

'All fear is bondage.'

-Anon.

22. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these 23 guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines. Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline!

'Many fears of born of fatigue and loneliness.'

-Max Ehrmann

'The only thing we have to fear on this planet is man.'

-Carl Jung

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6

How To Get Your Product Noticed By Catalog Agents Who Are Already Up To Their Ears In Products!

The real secret to getting through to the catalog house people is to do their work for them. Remember, they are just employees. They are not going to kill themselves to make sure the very best products get into the catalog. They are not like company owners who know that the life or death of the company could be at hand and will do everything in their power to make sure EVERYTHING that sounds even remotely good makes it into the catalog.

If you can do their work for them, you cut down on what they have to do, which will gain you an easier entry into the catalog.

You should put the ads together for them. If the ad works and your offer made them money, they may even call you and want you to get them another item to put into their catalog!

The key is doing as much work as you can on your product and ad copy so the catalog house doesn’t have to. It’s how to get your product noticed by the catalog house agent who looks at hundreds of products every month!

'I can stand what I know. It’s what I don’t know that frightens me.'

-Frances Newton

'Do not think of all your anxieties, you will only make yourself ill.'

-Shih King

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7

You Could Take Advantage Of Incredible Leverage — Simply By Using Small Ads!

Small ads can give you tremendous leverage. You can run more of them in more publications more often because smaller ads are cheaper to develop and run.

Your overall advertising could be extremely profitable by advertising in many publications with small ads instead of using the same money on a larger ad that you can only afford to run in a few publications.

Let’s say that you have a small ad placed in a hundred different publications every month. Now let’s say that each of these ads, after taxes and any other cut in the money, finally brings in ten dollars each month. That’s a thousand dollars a month you can keep — and that’s just from making ten dollars per publication!

A short, attention-grabbing classified ad, for example, is often the lowest, most cost-effective method of advertising. They allow you to get the very best “dollar-for-dollar” return for every penny you spend on advertising.

A classified ad is simply a good headline with a call for action. That’s it. Always remember, though, a headline is the number one benefit expressed in the most clear, dramatic, and compelling way.

'If you are afraid for your future, you don’t have a present.'

-James Petersen

'We need not be afraid of the future, for the future will be in our own hands.'

-Thomas E. Dewey

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8

Five Amazing Methods For Multiplying Your Online Profits With Zero Risk!

In this article, I’m going to cover five amazing methods for multiplying your online profits with zero risk. These are things you can do to your Internet web site to immediately increase the profits you’re making without doing a lot of extra work.

1. Create two versions of your Internet product.

A lot of people say, “Look, I’ve just got one version. Here it is for $295.00.” That’s okay, but you can instantly increase your profits by offering a deluxe package as well.

A friend of ours did this with a free advertising course he was offering. He sold it for $295.00 for a long time. He realized that he was losing a lot of money, though, by not offering a deluxe package.

He included an additional manual that cost him about $5.00 to include with the package. He then said, “Look, if you want the additional manual, just pay me an extra $200.00 for the deluxe package.”

'Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.'

-William James

'He who fears being conquered is sure of defeat.'

-Napoleon Bonaparte

Just by adding that $200.00 deluxe package, he increased my profits by about $30,000.00 - and all he did to advertise it in the sales letter was just add one additional page!

Think of all the money he was losing because he just offered a basic package! Whatever product you are working on and selling, we recommend you think about creating two or three different versions of that package. By doing so you’re going to get some people that just want to stick with the basic. Other people want to upgrade to the deluxe, and you might even have a gold and a platinum package!

The one thing I like about creating two versions of your product is that it allows you to get some sales from people who want to spend a little more money, or don’t mind spending a little more money to get a more advanced version.

Perhaps you’re sitting there thinking, “I have one product but I don’t know what else I could add to it to enhance it and give it more value, and to charge more.” Try stripping something away from it and charging less!

If you have a $295.00 package right now, try taking something out and making a lower priced package that sells for $195.00. It will just includes less of the material you had in the previous version.

'The thing we fear we bring to pass.'

-Elbert Hubbard

'Fear breeds fear.'

-Byron Janis

Don’t always think that you have to add something and create a higher priced package. Many times you can take something out. You might only include audio tapes if you have audio tapes and a full book or course that goes along with it. You could only include the audio tapes for $195.00 or $95.00, and then include the whole package for the price that you’re selling it for now.

Don’t always think you have to come up with more material. Sometimes you can reverse that and take some items out and sell the package for a cheaper price.

2. Turn a letter that works into a sequence.

Much of the time in print mail we just send out one letter and that’s it. The great thing about the Internet is you can send out sequences of letters.

There is a gentleman I know that has a web site, and he sells a product for $1,000.00. he knows every sale is going to take some real effort!

He has taken his proven sales letter on the Internet and he gone back to those customers again, and again, and again with that sales letter ... nine times at last count!

'Fears are educated into us, and can, if we wish, be educated out.'

-Dr. Karl Menninger

'Human beings are born with just two basic fears. One is the fear of loud noises. The other is the fear of falling. All other fears must be learned.'

-Ronald Rood

Now, he doesn’t hit them all in a week! He hits them over a period of a month or two. Since the Internet is so inexpensive to market with, and there are many automatic tools out there to help, he can go back to those people nine times and get the maximum profits possible.

Don’t just send out to people once! Turn a great letter into a sequence of letters! Remember, e-mail marketing is low-cost or no cost! You can do it! Sequence your e-mail sales letters a number of times!

3. Up-sell on your Internet order form.

This is something I don’t see being done very much, but it is a great idea. Picture this: you’ve got the person, they want to order, they hit the submit button and up pops another screen, “Hey! Now that you’ve ordered maybe you’d like to add this $10.00 book ... This $20.00 audio package ... This $100.00 video tape package.”

Do it immediately, while they’re in the buying mood! Just add that package right after your order form. You don’t even have to come up with your own product.

One thing a friend of ours did on his site is, as soon as they hit that “submit” button, it took them to another page with affiliate programs. He could say, “Hey! You were interested in the product. Here are some affiliate programs that deal with the same topic. Click there and go and see what they have!”

'Nothing in life is to be feared. It is only to be understood.'

-Marie Curie

'We have to start teaching ourselves not to be afraid.'

-William Faulkner

He’s found it amazing that he could be sitting on his computer, and up would pop an e-mail message with that person’s order form. In the next 30-45 minutes he would get another e-mail from that affiliate company saying, “Hey! Good customer purchased that program for $200.00.” He had made two sales just by offering them that other sale right after the order form.

Try to put yourself in the customer’s mind, and think about when they’ve already filled out the order form. How many times have you gone to an order form and, once you’ve thought about filling it, concluded that, “I don’t want to enter all that information again.”

People are lazy! If you make it easy to send an e-mail stating, “Hey! I want this, too,” then that customer doesn’t have to enter that information again!

4. Mail more often.

E-mail marketing is low-cost or no cost. Don’t mail to your people every month, two months, or three months. Go to them with more offers. The more offers you go to them with, the more responsive they’ll become. You’ll train them to look for your offers and to purchase from you more.

5. Test raising your prices or your fees.

It doesn’t matter what you’re selling, you need to test. Some of the best ways to find out what works or what doesn’t work is simply by testing. You’ll never know the best price of a product unless you test!

A friend of ours sold his free advertising course for $195.00 for many years until he realized, “Perhaps I should test a price of $295.00.”

BOOM! He was making more money, and he wasn’t losing a single customer. Test prices, and you could instantly increase the profits you’re making online!

'True success is overcoming the fear of being unsuccessful.'

-Paul Sweeney

'Most people are afraid of failing. I think there’s nothing wrong in failing.'

-Mark N. Cohen

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9

What Is The “Hottest Subject Ever” That Could Make You $1,000,000 A Year?

The most highly recommended books to wholesale teach “How to Make Money.” Millions of people are interested in starting their own business, and millions more are just interested in increasing profits in their established businesses.

If you can show your customers how they can do the one magic thing that they really want - then you can “write your own check!” That one magic thing that people want is a legitimate, solid, proven, no-risk way to make more money. If you can convince your market that you can give them this information, you can make a lot of money!

Simply offering your market a way to make more money isn’t enough, though. You have to remember that your offer has to stand out. It has to be different. It has to be unusual. It has to get their attention and interest right off the bat. We have used this over the years to make millions of dollars - and you could do it, too!

'Some people are so afraid to die that they never begin to live.'

-Henry Van Dyke

'The worst of all fears is the fear of living.'

-Theodore Roosevelt

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10

Put Yourself In Your Prospects’ Shoes!

When you write your copy, always use the “They have a problem, you have the solution” approach. Why? Because you can make money from people’s problems!

Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.

Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you’re able to do this, the more you’re able to get in touch with their problems. Then you can offer your product or service as the solution. When you’ve successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you’re speaking their language.

'Too many people are thinking of security instead of opportunity. They are more afraid of life than death.'

-James F. Byrnes

'You cannot run away from a weakness. You must sometimes fight it out or perish; and if that be so, why not now, and where you stand?'

-Robert Louis Stephenson

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11

A NEW WAY TO GET RICH WITH E-MAIL! How To Do A Simple - But Powerful - Thing to Every E-Mail Message You Send Out - To Give It Tremendous Profit Power!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the e-mail anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s something you are sending out anyway!

'Do the thing you fear, and the death of fear is certain.'

-Ralph Waldo Emerson

'If we let things terrify us, life will not be worth living.'

-Marcus Annaeus Seneca

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How To Turn Your Web Site Into Your Own Personal Money-Making Robot That Works Hard To Make Money For You All Year Long!

We would like for everybody to think of the auto-responder as if it is a personal robot - and now we’re going to show you how to turn your web site into your own personal money-making robot that works hard to make money for you all year long!

You program it right one time and then, just like a cash machine - just like if you had your own ATM cash machine and all you had to do was just punch some numbers and get the money any time you wanted it - the auto-responders can be programmed to bring it in.

If you work hard on it the first time, and really get your message right the first time, then after that it can automatically produce multiple streams of income for you.

'I wanted to be scared again… I wanted to feel unsure again. That’s the only way I learn, the only way I feel challenged.'

-Connie Chung

'Many of our gears are tissuepaperthin, and a single courageous step would carry us clear through them.'

-Brendan Francis

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13

How To Use The Profits You’ve Made To Bring You Even MORE Profits!

Advertising is how to make your profits work for you - and make even more profits! With advertising, you attract customers and pull money in. As more profits come in, you use some of those profits to build on your advertising by placing more ads in more publications.

As this goes on, you should use the “Snowball Effect” to its greatest advantage. The snowball effect gets its name from what happens when a snowball is rolled down a snow-covered hill. As the snowball rolls down the hill it collects more and more snow, growing larger and larger as it travels down the hill.

When you have more profits come in from placing more ads, you should use a certain amount of those profits to expand your advertising out even further . . . The advertising reaches more people, you make more profits, you expand your advertising again . . . and potentially this can just keep going on and on, making you more and more profits as you keep those ads expanding out in more media!

'Become so wrapped up in something that you forget to be afraid.'

-Lady Bird Johnson

'When thinking won’t cure fear, action will.'

-W. Clement Stone

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Four Things Your Ads MUST Do In Order To Succeed!

Once you have a targeted audience for your mailings, do not confuse your readers. Every ad, classified or display, should do the following:

1. Attract attention with a headline that is a stopper.

2. Arouse interest by containing information that is of interest to the readers.

3. Convince readers that they will benefit from the purchase.

4. Get the prospects to act by either ordering the product or sending for information, or whatever else your instructions may be.

These rules apply to sales letters, circulars, and even postcard mailings. When writing order ads, use short crisp sentences and forceful language. Use active verbs that make an ad more exciting. Describe what you are selling, as well as the terms, so that your prospect understands every phase of your offer.

Focus on the customer in everything you do, and your profits will increase accordingly. Test everything significant, but test only one major item at a time.

'Half our fears are baseless, the other half discreditable.'

-Christian Bovee

'There if often less danger in the things we fear than in the things we desire.'

-John Churton Collins

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15

Give People These Four Things . . .And Get FILTHY RICH!

One of the keys to successfully offering products and services is giving the prospects and customers what they want. People want four things - give these to them and GET FILTHY RICH! Self-interest service such as...

1. Advantages,

2. Fulfilling wants,

3. Fulfilling needs,

4. Benefits

. . . is what interests most people. Whether you call it selfishness or human nature that is the way it is with all people: you, me, everyone. And, there is nothing wrong with that. It is everyone’s responsibility to watch out for their own interests. If you don’t watch out for yourself, who will?

'If you knew how cowardly your enemy is, you would slap him. Bravery is knowledge of the cowardice in the enemy.'
-Edgar Watson Howe

'Fear is faithlessness.'

-George MacDonald

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Three Ways To Instantly Increase Your Income NOW!

Immediately test these three things to instantly increase your income:

1. Your headline. Can you make it more powerful? Or more convincing?

2. Your offer. What can you do to make it more irresistible? More bonuses? A better guarantee?

3. Your price. You’ll never know which price is more profitable until you test many different prices.

Any one, or a combination of all three of these things can instantly increase your bottom-line profits. I’m speaking from experience. Many times a simple headline or offer change has increased our profits by up to 100% or more. It’s so simple: just test these three things constantly and you’ll always find new ways to make more income from your promotions.

'Fear knocked at the door. Faith answered. And lo, no one was there.'

-Anon.

'If fear is cultivated it will become stronger. If faith is cultivated it will achieve the mastery…faith is the stronger emotion because it is positive whereas fear is negative.'

-John Paul Jones

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17

Do You Want Success? Do You Want Huge Profits? Then KICK THE PROCRASTINATION HABIT!

You have to do what you have to do. Mail order is a method of marketing and selling. There is no room for procrastination when it comes to successful marketing. You have to tune yourself to what has to be done, and do it.

The people who are respected the most get the most done. They have simply learned how to make themselves do what they know they needed to do.

Kick the procrastination habit - and you’ll make ten times more money! Turn all of that dead time into work time. Thanks to your own increased output you can enjoy more input from those responding to your offers and advertisements in a quicker amount of time - and you can increase your response tenfold... or more!

'Perhaps the most important thing we can undertake toward the reduction of fear is to make it easier for people to accept themselves; to like themselves.'

-Bonaro Overstreet

'When we are afraid we ought not to occupy ourselves with endeavoring to prove that there is no danger, but in strengthening ourselves to go on in spite of the danger.'

-Mark Rutherford

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18

Why Pay For Great Lists -When You Could TRADE For Them?

Trading lists with others is how to get the extremely valuable names of people who have bought from your competitors - WITHOUT PAYING A PENNY!

Each party has something the other can use. Instead of pitting themselves against each other, they trade lists so that they can add more names to their own lists and make even more money. This way, both parties can profit. Trading lists is how to get high-pulling mailing lists at absolutely no charge!

'A cheerful frame of mind, reinforced by relaxation, which in itself banishes fatigue, is the medicine that puts all ghosts of fear on the run.'

-George Matthew Adams

'Any device whatever by which one frees himself from fear is a natural good.'

-Epicurus

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19

Your Mailing List Broker Is The One Person Whose Job Is To Make You Rich!

A list broker helps you find the names and addresses of prospects you will mail your offer to. The more names they can find for you to profit from, the more you will go back to them and rent their lists. They make their money through helping you make money by providing you with lists of good, qualified prospects.

List brokers get a minimum of 20% commission every time they get out there and find mailing lists for you to rent. If they happen to manage those lists, they tend to get up to 30% to 40%. They are making their money by helping you make money. The more money you make, the more money they make.

A list broker’s responsibilities include:

1. Acting as a clearing house for data: A list broker is a one-stop shopping source that can provide you with all the information you require regarding which list will most likely work for you.

2. Locating new lists: A professional list broker makes a living by providing lists, and is continually seeking out new lists that will be suitable for his/her clientele. Encouraging list owners to rent their lists is a constant effort that must be pursued daily just to stay in business.

'Joking about death— or anything else that oppresses us—makes it less frightening.'

-Allen Klein

'Fear is the single strongest motivating force in our lives…The more frightened you become, the better your chances of achieving success.'

-Lois Korey

3. List performance data: A list broker keeps accurate records on the past performance of all lists his/her clients have used. Therefore, they have a working knowledge of what will pull in any given situation. A broker will carefully screen all information provided by the owner of a list. Additionally, he/she may even verify the information if a list owner is new and has not yet established a trustworthy business relationship. The broker must have knowledge of the makeup of a list to determine what constitutes a representative cross section of the list. Any error in determining a cross section would invalidate the desired test results, and possibly eliminate a group of names that might have been responsive to a particular offer.

'If you’re never scared or embarrassed or hurt, it means you never take any chances.'

-Julia Sorel

'Fear drives you and makes you better.'

-Donna E. Shalala

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20

A Sure-Fired Way To Make Your Ad Up To 300% More Effective!

People resist salespeople, and they resist sales messages that are all puffed up. The customer doesn’t care if you’re “number 1.” Many times such claims made by conventional advertisers backfire.

One sure-fire way to make your ad up to 300% more effective is to drive home the biggest, most important benefit your product or service has to offer the prospect. What can you provide them that can help them?

The more sincere you can make your message, the better you’ll do. Give them a clear benefit that you know they want. The more you focus on them, what they want, and what you can give them, the better you will be able to gain their money.

We are all in business to serve customers and make a profit. The better you can serve the customer in most cases, the more profits you can make. You should be trying hard to serve those people, help those people, and give those people what they really want. If you do that well, you are going to gain loyal customers that will come back to you again and again and again for years.

'A danger foreseen is half avoided.'

-Thomas Fuller

'Being scared can keep a man from getting killed, and often makes a better fighter of him.'

-Louis L’Amour

Put yourself in your customers’ shoes. It’s all about them, not about you. Think about them. Try to think about them as if they were you. Try to become one of them. If you put yourself in their place, you will be able to write to their heart and soul. Speak their language.

Know what your market wants, and find a unique way to give it to them. This is how studying customers can flat out make you wealthy! The secret to getting rich is:

1. Selling enough products and services

2. At enough profit

3. To a large enough group of people.

That’s it. You don’t have to go to college and get a degree. Simply get enough people to buy from you repeatedly at a high enough profit.

'Fear is an emotion indispensable for survival.'

-Hannah Arendt

'I quit being afraid when my first venture failed and the sky didn’t fall down.'

-Allen H. Neuharth

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21

Turn Tiny Postcards - INTO HUGE PROFITS! How To Use Dirt-Cheap Postcards To Instantly Drive Thousands Of People To Your Web Site!

We have a friend who has earned himself a lot of success and money using direct mail. Recently, he told us about an idea that’s really working well for him:

Lately, whenever he places advertisements, mails out sales letters, or send out his postcards, he’ll put his web site URL address - or a URL that leads to a particular page of his web site he wants people to see - on the postcard.

He used to mail out sales letters to people on mailing lists he rented. We’re talking big sales letters - typically in the area of twelve or sixteen pages.

Now, all he has to do is create the sales letter and assign it to a page on his web site. All that’s left for him to do is mail out loads of tiny postcards out to his prospects and customers. The postcards have teaser copy that directs the prospects and customers to the web page with the sales letter! This is how you could turn teeny, tiny, little dirt-cheap postcards into huge profits!

Compared to mailing out huge sales letters, an itty-bitty postcards won’t cost you much. And remember, the more you have to send, the more it’s going to cost . . . so you would probably be saving quite a bundle when you’re sending thousands or tens of thousands of postcards out instead of sales letters.

The sales letter web page will also present the prospect with an online order form and a phone number should they wish to call in their order. This technique has saved our friend lots of money in direct-mail cost and printing cost just by simply mailing a postcard with some teaser copy that gets them to go visit a web site to read the entire sales letter.

It’s worked great for him and attracted literally thousands of hits to his web site . . . and it could work great for YOU too!

'Fear is nature’s warning signal to get busy.'

-Henry Link

'Fear is uncertainty.'

-Eric Hoffer

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22

How To Get Other Experts In Your Market Excited About Recording A Cassette Product With You - WITHOUT PAYING THEM ONE RED CENT!

A couple of months ago Russ got a call from Australia. The guy said he’d been working with Peter Sawn, Bill Myers, and others. He said, “I just have to have something from Russ von Hoelscher. I want to record you.” He kept telling Russ how he thought he was great.

Of course, our egos just start to melt. Russ said, “Sure, when do you want to do it?” Russ gave him several hours of his time on a recording. He was putting together this package of expert information on mail order, the Internet, marketing, etc.

You want to do the same thing! This is the way to get a product in one day with someone else doing most of the work. You can make a ton of money. It’s just a very, very exciting way to make money.

I think that all you have to do is simply think about the field of interest you have. Who are some of the so-called experts of the field? Call them, butter them up, and then arrange for a conference call, or simply record it with inexpensive equipment that you get from a place like Radio Shack. If you’ll do this, you’ll be amazed at what a wonderful product you can put together and how much money you could make.

'Fear nothing, for every renewed effort raises all former failures into lessons, all sins into experience.'

-Katherine Tingley

'What is there to be afraid of? The worst thing that can happen is you fail. So what? I failed at a lot of things. My first record was horrible.'

-John Mellencamp

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23

Remember - Big Thinking Begets Big Success!

Many people have been in the business a lot longer that T.J. and I. They are intelligent, experienced people with a lot of knowledge. But the size of their income doesn’t reflect that.

They’re not making as much money as they could. Why? Because their goals and thinking are not big. They see themselves as small operators. Therefore, they’ve always been small operators. They’ve never decided to get rich in this business. This is why big thinkers do make big money.

The people who get rich decide that getting rich is what they’re going to do. They set out to do as much as they can to make as much money as they can. Consequently, their dream does get turned into reality. Because they think bigger, the actions they take are right in line with their thinking.

There are many ideas on making money. Once you know the basics, it’s really no big deal. You have to remember, though, some ideas will produce thousands of dollars, some will produce tens of thousands of dollars - and some can produce millions of dollars. What are you going to do? Which ideas are you going to focus on?

'Leaders are visionaries with a poorly developed sense of fear and no concept of the odds against them. They make the impossible happen.'

-Dr. Robert Jarvik

'Keep your fears to yourself, but share your courage with others.'

-Robert Louis Stevenson

This is directly related to the goals that you have. If someone doesn’t have a solid goal or a desire to get rich, then they could very well spend a lot of time on ideas that will never generate huge amounts of income.

Some big thinkers set goals that are unrealistic, though. In the end they get frustrated and give up. Everything comes in steps. Many seriously want to get rich, but they need to focus on the knowledge they need and getting started. This is why big thinkers don’t always make big money.

They should start out learning to make thousands of dollars a month, then learn how to make tens of thousands of dollars a month, and so on, fine-tuning it along the way.

Many people want to make millions overnight. They don’t realize it takes time. You don’t start out making millions. It takes a while for everything to fall together.

'The man who fears nothing is as powerful as he who is feared by everybody.'

-J.C.F. von Schiller

'To conquer fear is the beginning of wisdom.'

-Bertrand Russell

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24

The Secret To Getting Started On The Internet - And Making The Most Money!

A popular misconception today is this, “Knowledge is power.” We’ve heard that a million times over the years. We’d say Knowledge by itself is not power. We know it’s good to have smarts, but it will not make you rich. It will not make you happy. It will not change your life.

The truth is Knowledge Applied is where the real power is. We’ve given you a lot of ammunition. If you apply it, you can see meaningful change in your life and you can have that spicket. It will start spitting out a tremendous profit for you. That’s the secret to getting started on the Internet . . . and making the most money!

You can get rich with this information. The big question is: Will you take action?

'Who is more foolish, the child afraid of the dark, or the man afraid of the light?'

-Maurice Freehill

'If you are doing your best, you will not have time to worry about failure.'

-Robert Hillyer

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25

How You Can Sell Products Through Using Internet Auctions - WITHOUT EVER PUTTING THE PRODUCT ON THE AUCTION BLOCK!

Here’s a successful technique that we’ve seen - we have noticed on the auction sites that people seem to be more open to something that’s very specific and hand-written, even if they don’t know who you are, than they would be if you just sent them an e-mail, out of the blue, offering to sell an item.

Here’s a neat trick we’ve seen that works: you have an item that is very similar or the exact same thing that has just sold on an auction. You’re watching that item. Look and see if it’s for sale, if someone else has sold it - watch who bid the second lowest and didn’t win.

Then, e-mail them an offer that you have the same item and you’d be happy to sell it to them for the same price as the other one went for. We’ve actually bought items this way when we were the second highest bidders and didn’t get the item . . . but the guy e-mailed us and said, “Hey, I have one of those and I was just getting ready to put it online. Would you be willing to pay what you bid for that item?”

This is an excellent way to introduce prospects to items that are similar. You can do that in jewelry, for example. If somebody’s bidding on a certain size of ring, you could say, “I have a different one, let me send you a photo of it.” You can actually market some of this stuff through Internet auctions - WITHOUT EVER PUTTING THE PRODUCT ON THE AUCTION BLOCK!

'Rule No. 1 is, don’t sweat the small stuff. Rule No. 2 is, it’s all small stuff.'

-Robert Eliot

'You’ll break the worry habit the day you decide you can meet and master the worse that can happen to you.'

-Arnold Glasow

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26

Don’t Know Much About Computers? Here Are QUICK, EASY, and CHEAP Ways You Can Learn!

We realize that many of you don’t have a lot of computer experience. If you’re like a lot of our customers, you’re new to computers and new to the online world.

Internet auction techniques are easy and simple, but the biggest thing we can tell you is that there is a learning curve that you will have to go through. So, please do yourself the biggest favor possible. Go to your local computer store and ask them if they know somebody who does some on-the-side consulting work, or go ask your next door neighbor who is already online if they could help you or show you a thing or two.

There are many people who are already online - people you might know, people that can help you!

You could put a little post-it note up on a bulletin board at your local high school or college asking for assistance for a small fee. Look in the newspaper for people who offer the service of helping people with computers. You could even run a small ad in the newspaper: “Wanted - someone to work with me, spend a few hours with me, and teach me how to be on Internet Auctions.”

If you don’t know much about computers, these are quick, easy, and cheap ways you can learn! Once you’ve learned, you can begin working the Internet auctions - and you could be profiting like never before!

'Peace of mind is that mental condition in which you have accepted the worst.'

-Lin Yutang

'When you first learn to love hell, you will be in heaven.'

-Thaddeus Golas

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27

How To Instantly Get 250% To 400% More Orders!

Here’s one of the most unusual tactics we’ve come across to get sales - but one that, according to big-time booksellers Prentice Hall, is a way you could get 250% to 400% more orders!

A friend of ours met with some people from Prentice Hall at an American Bookseller Association Convention in Washington, D.C. One of Prentice Hall’s vice presidents told him that he would get between 250% and 400% more orders for his books if he was willing to sell them for no money down.

In other words, he would not require money with the order . . . the customers could order it, get it, and then send the money later!

Now, most of us marketers don’t do this. There are several reasons for this. The good news is, you’ll double, triple, or even quadruple the responses and orders you get. But the bad news is, you’ll have to come up with an intricate billing system to keep everything straight, and there’s a lot of paperwork you’ll have to deal with.

The vice-president from Prentice Hall also told our friend that between 25% and 35% of the people who ordered never paid - NEVER. That means that one out of every three or four people didn’t ever pay for the books that were ordered.

Now granted, that’s a LOT of people when you take into consideration the number of people that start ordering when you start this offer - but compared to when you started out, it can still be a lot more money.

'What torments of grief you endured, from evils that never arrived.'

-Ralph Waldo Emerson

'If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.'

-Calvin Collidge

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28

Put This On Your Website To Increase Sales. Follow This Simple Guideline for Maximum Results!

Place a photo of yourself on your website - put this on your website to increase sales!

By putting a photo of yourself on your website where you’re offering something for sale, prospects will subliminally note the fact that you are very trusting to do so . . . why would you have anything to hide from them? You must be honest . . . so why not buy your product?

We also recommend that you use a photo of yourself with the product you’re offering.

If you sell swim suits, you probably should be in a swim suit. If you’re selling back-packing equipment, show yourselves in the equipment. If you’re going to be a financial expert, then you want to have the nice suit and tie, or a conservative business dress or “power suit.”

This help you look like experts - like you’ve worked with these things, and you’re very involved with them. This builds confidence in the prospect in you, and it also builds a vision that you’re not different from them - you just came up with a product that meets their needs better than what they have. Follow this simple guideline for maximum results!

'Anxiety is the great modern plague. But faith can cure it.'

-Smiley Blanton, M.D.

'Worry is interest paid on trouble before it comes due.'

-William Ralph Inge

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29

How To Turn Ordinary, Every-Day Situations Into BIG MONEY!

Another FREE PUBLICITY secret: Look for unique, human-interest stories that can dramatize your business and product line. Look for everyday situations or stories about your customers who have benefited somehow. Or, find a way to tie your product, service, or promotion in with some type of current problem or news. Be creative. Find a unique angle. Just ONE STORY published in a BIG MAGAZINE or BIG NEWSPAPER could be worth a small fortune to you.

'Happy the man who has broken the chains which hurt the mind, and has given up worrying, once and for all.'

-Ovid

'It is the little things that fret and worry us; you can dodge an elephant, but not a fly.'

-Josh Billings

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30

How To Become An “Instant Expert” And Double Your Profits! Do It All Online . . . Without Talking To Anyone!

Now, I enjoy writing and I understand exactly. I enjoy writing, but every moment that I’m writing I understand fully why many people hate to write. But in the process I’ve found the benefits of publishing your own newsletter on a website are tremendous!

Again, it develops that rapport. It builds on this on a weekly basis. It also has the power - the power to help you become and “instant expert” and double your profits! Do it all online . . . without talking to anyone!

Here’s the real power behind publishing a newsletter - It establishes YOU as an expert! You know all this stuff. Suddenly, I know all this stuff that I’m pulling together even though you’re getting it off of sources that someone else could. I’ve picked the right stories that you might be interested in and put it in a readable fashion and presented it to you.

And it adds value to what you’re offering on your website or by e-mail because you can always establish a price value for your newsletter. And I recommend you always put a subscription price!

Even though you’re giving it free, you let your customer (the person who visits your website) know that it has a value of $79.95 a year or $129.00 a year or what-not.

'What worries you, masters you.'

-Haddon W. Robinson

'The longing for certainty is in every human mind. But certainty is generally illusion.'

-Oliver Wendell Holmes

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31

Direct Mail - The Key To Truly Getting Rich!

T.J. and I really didn’t start getting rich until we got into direct mail. With direct mail you can reach more people than you can through space advertising, which raises the profit potential higher.

Getting into direct mail is how to catch the wave of the future millions! Many companies have made millions with direct mail, and many of the limitations that are present in space advertising are eliminated. They say “the more you tell, the more you sell.” In direct mail you are not limited by space and you can give your prospects or customers your whole sales pitch.

Also, you can be more personal in direct mail. Your ad isn’t just going out to get glanced at by people. Instead, it goes out to the people individually, giving you the added advantage of a personable, one-on-one communication. These examples show how to get your fair share of the millions that are being made in direct mail!

'There’s nothing I’m afraid of like scared people.'

-Robert Frost

'God! Is there anything uglier than a frightened man!'

-Jean Anouilh

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32

How To Use The Internet To Leverage Your Way to Massive On-Line Profits!

Using small ads and small postcards to drive people to your web site is how to use the Internet to leverage your way to massive on-line profits! It gives you leverage that you never had before, because you don’t have to spend all of that money on printing and postage. Now your small postcard does the work that before took a lot of money to do.

We’re talking about working out an arrangement with a couple hundred other web sites out there. Now you’re talking about multiplying yourself and getting yourself tremendous leverage. Who says that little people, average people don’t have more chances now then ever before?

We feel that the Internet age, and the direct marketing age, which have become very prominent in the last twenty or thirty years, gives people like us - and people like YOU - a chance to compete with the big boys. The big boys are the slower, big corporations. They have to get together with a board of directors to decide to do anything.

We’ve heard Bill Gates on public television saying that he lives in mortal fear that there is someone out there working in their bedroom or garage that’s going to come up with a better program than Windows. The commentator said “Do you really worry about that?” He said “Hey, that’s how I got started. I’m sure there is someone just as clever, or bright, or more so, than me.”

'Half the things that people do not succeed in are through fear of making the attempt.'

-James Northcote

'We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.'

-Abraham Maslow

We don’t even have to be so clever and bright. What we have to do is learn how to market. If we market non stop and if we use this free publicity tactic, there is no stopping us. The Internet is a vehicle that works perfectly because nobody cares if you’re a giant, billion dollar corporation or if you’re working out of a spare bedroom. If you have information, product, or services they want, they’ll buy it from you just as quickly as they’ll buy it from Sun Microsystem, IBM, or anybody else.

If you’re selling one $20 product on your one web site , you’re going to make $20. If you’re selling one a week you’re going to make $20 a week. If you go out there and work out an arrangement with a hundred web site owners, that same $20 now becomes $2000 a week, which is a $100,000 a year. Go out there and initially, over a period of time, work out an arrangement with a thousand web site owners, which is definitely not impossible. It will take consistent work on a weekly or daily basis.

That’s $20,000 a week now, that’s a million dollars a year. You’re just selling that one $20 product still, but you’re leveraging yourself out. See how powerful that is?

'You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…. You must do the thing you think you cannot do.'

-Eleanor Roosevelt

'Constant exposure to dangers will breed contempt for then.'

-Marcus Annaeus Seneca

Now the average person can have more power than ever before!

And, when you’re leveraging and working these joint ventures, and you get that product out on a thousand web sites, that just increases the odds of millions of people pouring over web pages all day long finding your product and hitting it six or seven times, sometimes. They say, “Gosh, I’ve heard about this. I keep hearing about this. I’ve got to buy it!”

If you just work at this on a consistent, daily basis, within a matter of almost no time at all, you could actually have joint ventures with a thousand different web sites. One $20 product a week is a million dollars a year.

Basically, it’s all with NO COST advertising. You reach these web site owners and develop the joint venture with them. It just took your time . . .and it took no money!

'There is a time to take counsel of your fears, and there is a time to never listen to any fear.'

-General George S. Patton

'There are always two voices sounding in our ears—the voice of fear and the voice of confidence. One is the clamor of the senses, the other is the whispering of the higher self.'

-Charles B. Newcomb

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33

How You Can Take Thousands, Even Millions, Of Dollars Worth Of Business Away From Your Competition!

If you are looking for a unique way to establish your dominance over your competitors, you need to develop a U.S.P., which is a Unique Selling Proposition. It will help give you the power you need over your competition. The way to use U.S.P. is very simple once you know how.

First - Find out what your competitors are doing wrong. Find the things that irritate your competitors’ customers. What things are they doing wrong.

Then - Take these negatives and turn them into positives for your business! If your competitor’s price is too high, you can make a more appealing offer. If they have bad customer service, you can give exceptional service. If they take too long to deliver, you can find a faster way to ship. The list could go on and on. But, the goal is still the same. You must find a Unique Selling Proposition that gives you a market edge over your competition!

Using these two steps to develop a U.S.P. can place your business way ahead of the competition!

'In doubt, fear is the worst of prophets.'

-Statius

'Fear is the main source of superstition, and one of the main sources of cruelty.'

-Bertrand Russell

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