The Lazy
Person’s
System to
Getting Rich!

Table of Contents

Introduction ..................................................................................................................................... 1

There Are Millions Of Great Names You Can Mail Your Offer To - And Make A Small Fortune! ...... 2

The Four Opportunities You Have To “Hook” Your Customer! ......................................................... 3

Four Proven Ways To Instantly Increase Your Profits! ..................................................................... 4

The Seven Step Strategic Approach To A Million Dollar Internet Back-End! ................................... 5

Five Proven Things That Can Ensure Your Success In The Mail- Order Business! ........................... 6

The Golden Key To Making Massive Profits With Your Website! ..................................................... 7

Book Reviewers Could Make You THOUSANDS Of Dollars! ............................................................. 8

How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your
Products! ......................................................................................................................................... 9

How You Can Make Sure Your Customers Keep Coming Back To Your Web Site Indefinitely! ..... 10

Make Your Internet Advertising Sizzle! The #1 Thing You Can Do Right Now! .............................. 11

How To Get Rich By Speaking At Certain Group Meetings! ........................................................... 12

Six Techniques You Can Use To Can Easily Beat High Stress And Burn-Out! ................................ 13

How To Send One E-Mail And Get Rich From Tens Of Thousands Of Potential New
Customer! ...................................................................................................................................... 14

If You Can Show People That You Can Sympathize With Their Situation, You Will Have An Easier Time Gaining The Trust —And The Money — Of Your Prospects! .................................................. 15

How We Went From A Few Hundred - To Several Million Dollars In Less Than 3 Years! .............. 16

Ad Writing Is A Craft Just Like Any Other... And The Better You Are At Your Craft, The More Money You Can Potentially Make! ............................................................................................................ 17

Offer Your Customers More Than The Same Old Rhetoric - Offer Them A Distinct
Advantage! .................................................................................................................................... 18

How To Find The Best, Most Profitable Headline! ......................................................................... 19

How To Turn A Tiny Informational Product Into A HUGE Profit-Earning Study Course That Could Bring You RICHES! ......................................................................................................................... 20

The HOTTEST Manuals Out There That Sell Well Year In And Year Out! ...................................... 21

What Types Of Products Will Make Money With Direct Marketing? ............................................... 22

The First Step In Attaining Success Is To Believe That Success Really Is Possible! ...................... 23

Words Are One Of The Most Important Tools You Have —Learn How To Use Them Correctly, And You Could Find Yourself Making Money Like Never Before! .......................................................... 24

How To Get Customers To Gladly Pay Top Dollar For Information That’s Already Available On The Internet ... For FREE! ..................................................................................................................... 25

How To Find Unique Items Selling For Dirt-Cheap In Your Area - That People All Over The World Will Pay HUGE Money For! ............................................................................................................ 26

How To Run Your Ad For Dirt-Cheap Prices - And Make A Small Fortune! .................................... 27

Here Are Eight Things You Can Do To Pull In More Orders! ......................................................... 28

1

Introduction

The Lazy Person’s System For Getting Rich!

We thank you for your faith and belief in The Lazy Person’s System For Getting Rich. Many months of research and development went into this Ebook, and without the efforts of many, many people, this powerful information would still simply be secrets scribbled only in the heads of the richest marketers and millionaires in the world. Now it could be YOUR turn!

Are you working your fingers to the bone putting in long hours and double shifts? Are you working more hours and getting less money for it? Are you coming home every night dog tired, frustrated, with your energy depleted? Do you come home, sit, and fall asleep watching the TV?

Well, my friend, you’re not alone. Millions and millions of people are just like you. They work hard for their family. They work hard to pay their bills. They work hard and what do they get out of it? Nothing! They are wasting their lives away for a paycheck and making other people rich.

There’s a whole other group of people in this world who are very, very lazy and yet they have discovered the secret to getting rich. Those people are the laziest bums on the planet. They are lazier than the laziest people you know, and yet they’ve discovered some of the hidden tips, tricks, strategies, and secrets of making money in spite of the fact that they’re nothing but a bunch of lazy bums.

And now, our group has researched these people and we’ve discovered some amazing things about them!

Now you can use the same secrets that they’re using with The Lazy Person’s System For Getting Rich!

With this powerful Ebook, you can potentially work fewer hours and make more money. In fact, in just a few part-time hours, you can make more money than most people make full-time.

A rich, wonderful life awaits you! Stop making your boss rich! Stop struggling needlessly and start getting everything that you truly deserve and want…starting now with this powerful electronic book!

Every year, hundreds of millions of dollars are being made from home. You too could be one of the hottest Internet success stories in the country… or even in the whole WORLD! Go to the first page of Chapter 1 and GET STARTED TODAY!

2

There Are Millions Of Great Names You Can Mail Your Offer To - And Make A Small Fortune!

There are literally millions of names of people who have bought products from companies that cater to your market. Many companies find a list manager to manage their customer list and rent it to other marketers.

You already know what these people are interested in and what you can sell them based on their past purchases. A list that has a good reputation is inside information - you have a lot of information on those people before you mail your offer to them. This is insider information that can make you rich in direct mail!

3

The Four Opportunities You Have To “Hook” Your Customer!

There are four places in a sales letter that you have to hook your customer and make them keep moving closer and closer to the sale! Many sales letters only contain 2 of these four things, and it is costing the business thousands of dollars in missed selling opportunities!

These four things that every sales letter must have are:

1. The Headline. The headline is the main attention-getter. It must reach out and grab the reader’s attention and make them want to read the sales letter! Almost every business is using headlines in the sales letters.
   
   
2. The Subheads. These are the smaller headlines that are placed throughout the sales letter. These serve two purposes. First, they help break up the copy. Subheads make the copy look easier to read, so the customer will more likely read it. Second, they help keep the reader’s attention. Subheads let them know what’s coming up. Subheads are not used by a lot of businesses, and they are losing money because of it!

3. The P.S. The PostScript is a very important part of the sales letter. In fact, if you have one, most people will tend to read it before they ever read the sales letter. Your P.S. should be used to restate the offer, or to tell them about late-breaking news that can save them money! Here you could tell them about your sale price, etc. Again, many businesses are not using the P.S. in their letters. Don’t make this mistake. Maybe your P.S. just says "If you are reading this P.S. before you have read the rest of the sales letter, shame on you. Now, go to the first page and begin reading there! You will be glad you did!"
   
   
4. The Order Form. This obviously should always be present! You need to tell people to place an order. Also, you can use your order form to put a little more sales punch in your presentation. You can sum the offer up one last time on the order form.

These four things are usually the first things your customer will look at. They will look at these things before they read the letter, so you must use them effectively.

4

Four Proven Ways To Instantly Increase Your Profits!

Constantly change these four things to increase your profits:

1. Your Copy: By changing just a few words in the message, marketers have increased their response percentages dramatically.
   
   
2. Your Offer: Just by telling a prospect “exactly” what he or she will get for their money, when, and how, including bonuses, you can increase your percentage of response many times.
   
   
3. Your Format: A change in format (the way you deliver your message), colors, enclosures, envelope size, paper, shapes, print, designs, logos, etc., can all be responsible for increased responses.
   
   
4. Your List: Targeted lists can help you realize very dramatic response increases.

This is a simple money-making plan that never fails.

80% of your business will come from 20% of your customers. Constantly focus most of your marketing efforts on this smaller group. Try to do more business with them. Serve them first. Always try to increase the amount of business you do with them. This is a simple money-making plan that can give you steady profits. It never fails!

5

The Seven Step Strategic Approach To A Million Dollar Internet Back-End!

In this article I’m going to cover a seven step strategic approach to a million dollar Internet back-end. You’ve read it in our materials in the past, you’ll read it today, and you’ll hear it again and again whenever marketers talk. You can’t survive on your front-end sales alone.

Many times, the best front-end products are cheaper, more affordable products for the customers to purchase. Therefore, they won’t have a huge profit margin - if they have any profit margin at all - so your whole strategy has to be focused towards getting those customers who have bought from you before to buy from you again. The marketing costs on your first sale can eat you up if you don’t have something to back it up.

Here’s a quick story. We had a customer who bought from us business-to-business. He ordered a $782.00 paper profits program from us.

The customer had originally contacted us with some expensive advertising that we ran. We had sent out our mailing piece and this person had responded. She ordered the product over the Internet. She faxed us a copy of her order form, and she included her credit card number so we could charge her for the $782.00 product.

When we sent that package out, we sent some ride-along material with it in the form of a special report on a product we had that was closely related to the product she had ordered. It happened to be “For Sale By Owner,” because the initial product dealt with real estate issues.

The very next day she sent in a $152.00 order! That’s right, she accepted the extra offer the day after she had received the product! “That’s great!” I thought.

And so, when we shipped that product, we had ride-along materials that went with it that offered a more expensive, more comprehensive, better package to suit her needs. All of a sudden, she wanted a $1,437.00 package that we had available!

Our marketing costs on those two additional materials were less than $1.50, yet, we brought in a sale of $782.00, and in a few days of interaction we made $2,371.00 - all from an unbelievably miniscule $1.50 additional cost! That’s the reason we need a back-end!

This seven step strategic approach to the million dollar Internet back-end is really the essence of simplicity.

1. Pick a product topic area that you like.

This should have a solid customer base. You should also be able to either create or license a product for your use.

It deliverable over the Internet? Will you be selling it over the Internet? The answer there, of course, is yes!

2. Do a little bit of research.

Business research, that is. I am talking about shirt sleeve research!

Use search engines. Cruise 200 related web sites if you have a couple of free hours one day. Check news groups and e-zines. In three hours you can literally have an encyclopedia of knowledge. Now you know exactly how to market it!

3. Focus on a main product.

This will be your flag ship product.

4. Locate additional related products.

You work out arrangements and gain the rights so you can sell, create, and develop additional products for the customers that are interested in the product you sold them originally. You know they are interested, because they bought the main product!

5. Market your flag ship product.

6. Everything hinges on delivering great value.

If you haven’t formed a relationship with your customer (which is what you are looking for), you’re making a grave mistake. Therefore, you should deliver good value to build that good relationship. Then you can offer them something more in-depth, specific, focused, and expensive that is in their demonstrated area of interest - which, of course, is what you are marketing in.

7. Offer to serve your customers further.

You can do this through e-mail follow-ups. You can do it through ride-along materials in your packages. Just do it! Then you offer them products that you’ve already found. You can offer a catalog, you can offer them serially, but in the end you’ll have hardly any additional marketing costs to get the massive amount of back-end sales.

6

Five Proven Things That Can Ensure Your Success In The Mail- Order Business!

There are many reasons some marketers fail in the mail-order business. Here are five proven things to ensure your success!:

1. Their optimism may have been greater than their knowledge.

Don’t get in a rush! Take your time and learn all that you can. Do research. Do your homework. Learn your market. That way, you stand the best chance of success.

2. They may have tried to sell inferior products that led to few orders or many returns.

People want quality. People want products that work. People don’t want gimmicky gadgets. Create or get high-quality, highly-useful products. The better your product, the less chance it will get sent back, and the less chance you’ll lose money.

3. They may have spent too much money on name lists that did not work, or marketed a product they did not have full control of.

Get the good mailing lists from the most reliable list brokers you can find. There are many people out there with lists that are not good, so you always have to be “on your toes.” Also, do not offer a product that you have no control over. The company producing it might withdraw it from your offers, it may be discontinued, or the company might even go out of business. This can cause massive damage to the company selling the product, especially if the product was a real winner!

4. Others may have mislead their prospects with exaggerated claims they could not back up.

Be as believable as you can. Don’t make outrageous claims that read like they just aren’t true. Use testimonials. Use specific numbers. People believe that if something sounds too good to be true, it probably is. You have to make what you offer sound good, but not good beyond the point of reality.

5. Others simply ignored complaints or refund requests.

Customer service is a very important key to continual success. You have to treat those who have bought from you correctly. You have to be gracious and quick with a refund. You have to take complaints to heart and do your best to correct the situation that brought them about. You serve your market; you do not control it with an iron fist. They don’t have to buy from you, and if you show them you don’t care what they think or what their concerns are, they won’t buy from you.

7

The Golden Key To Making Massive Profits With Your Website!

To illustrate a point, let us tell you a quick story about a gentleman who was going to speak at a seminar. He was going to sell some products at the back of the seminar. He had the whole backseat of his car filled with boxes and each had the product he was selling. In one of the boxes he had some donuts that he was also going to bring as well.

He took all of the boxes and put them at the back of the room. He gave his fantastic awesome speech. People rushed to the back of the room and they had their credit cards and checks waving around. They purchased all the boxes. After it was over, he realized that someone had actually purchased the box of donuts instead of one of the products. Well, the sad thing about it is, no one ever called him to complain. He was certain that the box of donuts was sitting under somebody’s bed, on somebody’s shelf, or somewhere where the donuts were rotting in that box. They never had the motivation to even crack the box open.

You have a choice right now. You can go back to your same old habit. You can start doing the same things that you’ve been doing previously. You’ve got to realize those days are going to start adding up to weeks. Those weeks are going to start adding up years, and those years are going to add up to your lifetime. If you never make that change or, if you never take action, where’s your life going to be? When you’re lying on your death bed are you going to be thinking about these techniques going, “Darn it, if I would’ve just listened to those guys and done something forty years ago, I’d be rich now!”? You also have another choice. You can stay in your rut or you can decide to do something with this information!

That’s our challenge to you. After you finish this, no matter where you are, whether you’re in your car, office, or home, whether it’s after dinner, early morning, or whenever it is, we want you to do something now with the information you have. Just do it for five minutes, ten minutes, fifteen minutes, or however long it takes to do something immediately as soon as this audio cassette program is turned off.

Take one of the ideas and put it into action. Go out and find some magazines that you can get free advertising in. Search on the computer or do something else. Do this one thing and take action on one of these ideas right now. What you’re going to do is you’re going to set a whole plan of action in motion. That’s what you need - that’s the golden key to making massive profits with your web site!

What we’ve been trying to do is put you in that forward motion, so that you’re going to take these ideas and put them into action. Well, after this is over you can slam on those brakes, or you can continue with that motion. That’s what you need to do, continue moving forward with the ideas we’ve given you here.

One of the best ways to do that is to take action immediately after you turn off these cassettes. Then tomorrow, the next day, the day after that, the day after that, the week after that, the month after that, the year after that, you will build those habits. We talked about that before.

Build those habits for success and build that mindset. That’s what’s going to make you successful. If you’ve got that mindset and you’ve got those powerful success habits, you can plug in almost any money making ideas and be successful at them. You’ve got the perseverance and persistence. That’s one of the things we’re trying to give you on this audio cassette program.

It’s not only about giving free advertising on the Internet, but it’s getting you to succeed at this so that you can succeed at other things as well. This really isn’t only about free Internet advertising. This is about making a serious change in your life. It’s something that can be done with all the information you’ve gotten.

8

Book Reviewers Could Make You THOUSANDS Of Dollars!

Determine which targeted group would most likely be interested in your book, and target magazines that also appeal to that select group. This is how a book reviewer can make you thousands of dollars!

Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make . . . up to thousands of dollars or more!

Magazines and newspapers like to write about books because the people who read their publications tend to be people who buy and read other products, too.

Some publications have a book reviewer, and some publications’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market. They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication.

Therefore, it is essential that you match that product up to the best possible publication beforehand. Cover all of the bases that you can.

9

How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your Products!

Many starting marketers don’t understand how powerful affiliate programs can be, and how easy they are to instigate. There are companies out there with literally thousands of affiliates helping sell their products - and you could have the same thing! Starting your own affiliate program is how you could make hundreds, or even THOUSANDS of people happy to sell your products!

Affiliate programs are referred to by various names. Affiliate programs are sometimes called strategic partners, other times associate programs – it’s all the same thing. Amazon.com was really the first to make this popular, and they have 400,000 affiliates selling their products for them! Many people have modeled that success - why can’t you?

Basically, here is how it works. They give you a piece of code that your host puts on your web site for you, and then you list the books that are related to your subject matter, or you put illustration of your books on your site, and they are related to the products that you are selling.

For instance, if your site is about health and you sell supplements, then you might show on your site a number of books that relate like mega doses of vitamins, or new natural healing methods, or anything that relates to your site. If you’re selling fishing, it’s about fishing spots, fly tying, etc.

You, in effect, open a bookstore on your site. When the visitor on your site clicks on any one of those titles, they are carried instantly to the Amazon site where they can find out more about the book, the price, the size, the delivery schedule, what people have said about it, other comments about the writer – and you do nothing!

When the visitor from your site clicks on a book or title at Amazon.com it is instantly recorded and you are paid a small commission for that sale.

What you are doing is generating customers and traffic for Amazon. It’s a win-win situation because your customers are getting something they want (more information about products that you sell) and for doing nothing, frankly. The commission is pretty much free money, because you don’t have to pack the product, you don’t have to ship the product, you don’t warehouse it, you don’t have any money tied up in inventory.

You can do this for your own products, too! You don’t have to be an Amazon.com to make this work because there is software available from all sorts of sources that lets you operate your own affiliate program.

You get other sites to sign up as your affiliate. It doesn’t cost them anything, but you give them a piece of code (your software will do that for you) and they advertise or recommend your site. They can place a banner on their site or they can place an ordinary link. They can also write an article and recommend your site in that article – that is really the most powerful referral of all.

When the visitor at your affiliate site clicks on that link or banner ad, the same thing happens. They come directly to your site, they look at your material, and if they make a purchase on your site, your software automatically records that so that your affiliate gets paid.

In fact the software we use sends the affiliate a note that says, “Hey, you just made a sale at my site.” It sends our customer a note that says, “Thanks for making a purchase!” And it sends us a note that says, “It’s time to pay the affiliate.” It tells us when and for what and how much money to write the check for and who to send it to. It just doesn’t get much easier than that.

In effect, you create an army of other sites that are selling your products for you. It’s not a complicated arrangement to set up. You can grow it as large as you want it to grow. Essentially it is like running a national advertising campaign, where you have TV spots and magazines all running your ads, but you don’t have to pay a penny unless those ads make you a sale. That’s the beauty of this - you don’t pay a penny unless your affiliates make you a sale. It’s per-inquiry advertising at the extreme. It is a terrific way to multiply your business, and the dollars can really pour in from affiliate sales!

10

How You Can Make Sure Your Customers Keep Coming Back To Your Web Site Indefinitely!

One thing that many of us want in this field - especially when we’re starting out - is to put together an informational product. The end goal is to provide this product for sale on a web site or electronically.

Of course, it’s also very valuable to be able to put together informational products quickly and easily even if you’re giving them away on the web. They have to be of value because that can attract users who will then buy your products and services that are around the web. The problem, of course, is coming up with a product that offers value. That’s why this product is so valuable.

Anyone with a web site is seeking to put together content for that site. The trick is to put it together as quickly as possible and still make it valuable. One of the toughest challenges is to put together website information that changes frequently. That’s how you can make sure your customers keep coming back to your web site indefinitely!

If the information changes constantly, you’re in an even better position to attract users that come back, visit your site often, and tell others to visit the site. “Hey, there’s a lot of new information on that website all the time, you ought to go check it out! They’ll even bookmark your site and go back there frequently.”

One of the neatest ways to do that I’ve found is published by a company called Isyndicate.com. They are located on the web at www.Isyndicate.com. If you go to that site on the web, you can sign up to get your own free user ID and password. They provide top news, weather, sports, business and finance, opinions, advice columns, earth sciences, health, fun and games, lifestyles and entertainment news that are absolutely free of charge to use on your web site. These are provided by the likes of Reuters, AP, CBS sports-line - all of the biggest companies.

The reason they do this is because they like to provide links at the bottom of these articles so you’ll click over to their news services and find even more information. They give you a little snip of the code you can plant into your website once you’ve signed up, and, literally, the articles are updated, changed, and modified for you.

Then, every time you go in, there’s new news popping up on your site. Now you’ve just created an informational product that you can literally display on the web and attract users who come back and visit more and more often. Now, you have to use this on your web site.

If you want to build a product off-web, there are two other places you can go. One is www.adbility.com. This provides syndicated content that you can also add to a web site. Many of these will let you publish them in any form and distribute them. This site gives you hundreds and hundreds of other sites that you can go to in order to syndicate content that’s free.

That you can receive by e-mail, ebay’s content, or free contents on web sites, and all the links you need to go and sign up for each individual one.

One final good option is world-wide info outlet. This is a collection of hundreds and hundreds of articles right on the web site. You can browse and pick which ones you want. Their policy doesn’t seem to indicate that you have to post it on a web site.

You can use it on an e-mail newsletter, in a newsletter, print magazine, or whatever you choose. The only thing they ask is that there is a tag line at the bottom that promotes the author and, of course, whatever web site or service they offer or sell. You have to include that. That’s how they get this content.

There is incredible stuff there. You can literally spend about five hours browsing through this and put together a book that’s written for you. Just edit, and you become the editor compiling the product. This is one way you can tap this incredible Internet resource to put together products that are free of charge and at no cost to you.

11

Make Your Internet Advertising Sizzle! The #1 Thing You Can Do Right Now!

There are so many places where you can get free advertising or “almost” free advertising on the Internet. We know our service provider, where we get our e-mail and other things, will give clients a non-commercial Web page free.

But we’ve found that if we’re willing to pay $35, they’ll let us have a commercial Web page. Putting announcements on that page to drive them to our Website has turned out to be a very smart move. Make your Internet advertising sizzle! The #1 thing you can do right now!

There are literally hundreds and thousands of Sites on the Internet Web where you can get low cost or free advertising. The trouble is, people do this to just drive more people to their own Sites. So they have cheap advertising or in some cases free advertising. But there are hundreds of ads - thousands of ads! You just get lost in that tremendous plethora of ads.

You really have to make your ad stand out! You have to really use something to make your ad stand out.

Fortunately for you, even though there are hundreds or thousands of ads on these Sites, most of them are bad ads. 80% - 90% of them will never get much response because they do not turn anyone on! They try to sell a $30 business book from a 25 word ad, it just doesn’t work! What you want to do is have a dynamite headline! You want to knock the reader or the viewer off their feet and drive him to your Website! So, work on that.

12

How To Get Rich By Speaking At Certain Group Meetings!

Speak at group and organization meetings about your book. Even if you do not receive a fee, you will be able to sell your books after your talk. This method will reach a new market for you and may result in added publicity for your book if the meeting is publicized.

If you have a book that appeals to the mainstream, this is a dynamite way to make large amounts of money. We know a man from Phoenix, Arizona who sells a million dollars worth of his informational products every year simply through speaking in front of groups.

He publishes marketing information for small businesses and business owners that are looking for marketing information to help them make money with their business. He goes to seminars other people put on - he doesn’t even have to put on the seminar - and he shares his information and gives them some of his best marketing strategies. He has gotten rich through speaking at group meetings - and you have the same potential.

Offer to sign your books at a local bookstore as a type of promotion. This will give you ample opportunity to put both your books, and yourself, on display since a customer will rarely buy your book if he/she cannot see it!

13

Six Techniques You Can Use To Can Easily Beat High Stress And Burn-Out!

You can revitalize your creative energies by easing the stress of pressing mental efforts. Here are a few suggestions to ease stress.

Stretch: Eliminate the tension in your muscles by giving them a nice long stretch. Gently and slowly stretch the muscles in your legs, arms, neck and back, etc., until you feel a tug. Then hold it for ten to 20 seconds and release. You either can do this just with the muscles that are tense, or throughout your body.

Walk: When tension is high, walk it off. Just get up and take your tension for a stroll. A brisk ten- or 15-minute walk can reduce muscular and nervous tension.

Take a Mental Trip: By visualizing a stress-free scene that appeals to you, you can unwind the tension you feel. Just sit back and "see," as vividly as you can, the beautiful scenery of your next vacation, or a single flower. Use as many scenes as possible to experience your stress-reducing vision.

Take a breather: When a person is tired or uptight, breathing becomes rapid and shallow. You can decrease tension by deliberately breathing more slowly and deeply. Take six seconds to inhale, then seven seconds to exhale. Repeat this for five minutes, or longer if necessary.

Practice "progressive relaxation": PR is a way to de-stress yourself anywhere. First, sit down, lean back, and close your eyes. Then, clench your right hand, tensing the muscles in your wrist and forearm, and hold for five seconds, concentrating on the tension building in your hand. Then release, letting the tension drain away. Pay close attention to the feeling of relaxation. Repeat this sequence of tension and release with your left hand, then your upper arms, shoulders, neck, back, face, legs, feet, and toes.

Discuss your Situation: Open the pressure valve. If you are "really" stressed out, open your mouth and let out the pressure. Talking is one way to do this. Sometimes the quickest way to ease writer’s tension is to discuss it calmly with someone else. It is a great way to depressurize yourself. And, do not forget to laugh. Laughing at a stressful situation can restore calm and give you a more productive perspective.

14

How To Send One E-Mail And Get Rich From Tens Of Thousands Of Potential New Customer!

I want to talk about how to send one e-mail and get rich from tens of thousands of potential new customers. All this from one e-mail! I don’t mean sending one e-mail to 10,000 people on a list, I mean sending it one time and reaching that many people!

There has never been a better, easier way to send a press release than e-mail, and there has never been a time in our lives when there has been so many great places to send press releases and news of what you are doing than today with the Internet.

Not too long ago, in order to produce a press release and send it out to the press, you had to get a list of editors, contacts, and addresses, and it was like a major mailing campaign. You had to print up the press releases, put them in nice looking packages, mail them out, spend tons of money, time, and energy to get them out the door, and pray that one or two people might pick them up. This is a great way to do it, don’t get me wrong! It has always worked. Today, though, you can do that by just collecting for yourself a list of press contacts with e-zines in your market that reach the people you most want to reach.

Now, the best place to start at is to find a good list of e-zines that are now being published on the Internet. I found one at a tremendously long address - http://www.homeincome.com/search/it/e-zine/ezkeywords-mdx.htm there you’ll find an actual searchable database of thousands of e-zines, and it is updated regularly.

You can search by title, by description, by access, and by the type of readers. You can look for descriptions. You can search for the title, or the key words field. They’ve also got them listed by alphabetical order.

There are art films, baths, brains, contemporary Christian, free masonry, huggy bears, pregnancy, saddle, serialized fiction... everything under the sun!

Start looking for those particular e-zines that will reach the market you are trying to reach with your products and services, then write a very short press release.

In the old days, you used to write a press release that was two or three pages long. Nowadays, with the Internet, what I recommend is that you send a very short message keying the fact that you’ve got some information you would love to supply to readers in the form of an article pre-written, or you will be available for interview by phone or e-mail, and tie it to a subject in the news.

For example, if there are tremendous lay-offs in a certain area, you could tie to the fact that home business is bigger than ever. Now is the time to start a home business. There is no security in the job market. You know, that sort of thing. Or you could just watch major news trends and hook the news of what you’re selling to that area, then send out a few of these e-mails to some of the others.

Make yourself available. By announcing that you’re an expert, you are an expert. You always know something more than some readers know. Just promote the fact that you are available to these people as an expert and you have products and services that will solve their problem related to whatever news item you are sending. With a little bit of research, a little bit of searching, and you can build an e-mail list where you keep these editors and contacts.

The real trick I have found that works so well for me as an editor when I receive press releases is I prefer receiving an e-mail telling me briefly - in less than a paragraph or a short paragraph - what they have available, and all I have to do is e-mail them to get it. Then I do an entire press release that fills up a whole e-mail. Half of the time I don’t have time to read the whole press release. But if I can read it in one paragraph, I am going to see right away this is something I want or something I don’t want, and I’ll respond.

15

If You Can Show People That You Can Sympathize With Their Situation, You Will Have An Easier Time Gaining The Trust —And The Money — Of Your Prospects!

Showing people that you can relate to them is a very powerful technique that will help you win over the people who read your ad!

You have to speak their language. People don’t care about you. They don’t want to hear about you. They only care about what you can do for them. Therefore, the secret of winning people over who are reading your ads is to let them know that you do understand their problems, and you can give them what they want.

If you are talking about the problem, you should relate it in the most personal way you possibly can. Let them know you know how they feel, you can relate to their problems . . . and you can give them the solution to solve their problems.

16

How We Went From A Few Hundred — To Several Million Dollars In Less Than 3 Years!

Just follow these three steps:

1. Develop a front-end promotion to attract new customers.
   
   
2. Create a line of products around your initial offer.
   
   
3. Develop a simple marketing system that attracts new customers to your front-end promotion and then re-sells them the largest quantity of your related products and services.

This is the simple strategy we used to turn a few hundred dollars into several million in just a few years. Don’t let the simplicity of these steps fool you. They have the potential to make you rich. Look for and study all the ideas, methods, and strategies in this manual that are related to these three steps.

17

Ad Writing Is A Craft Just Like Any Other . . . And The Better You Are At Your Craft, The More Money You Can Potentially Make!

Using the right words and phrases in your sales messages is the secret you can use in every ad that will make people BUY YOUR PRODUCT OR SERVICE! You have to tell the reader how your product is going to benefit them. It’s the words or phrases that you use that compel people to buy.

Writing advertising copy is a craft, just like, for example, carpentry. The difference is, your tools aren’t hammers, drills, saws, or screwdrivers. In ad copy writing the tools are the words and phrases you use.

The carpenter’s main goal is to create a new object from raw materials, while the ad copy writer’s job is to use the tools of words to bring them money. You have to have the best tools possible to do the best job possible. When you’re a copy writer, the better the tools you use, the more money you can potentially make.

18

Offer Your Customers More Than The Same Old Rhetoric - Offer Them A Distinct Advantage!

A well-thought-out advantage is different depending on the market you are catering to, but it is always something no one else is offering. Hopefully, it is exciting to the prospects who see your sales messages.

If you were to ask most businesspeople, "What are you giving your customers that no other company in your market is giving to them?" they will say something along the lines of, "We give them the best prices and the best service."

This is not distinct or specific enough to call a unique selling proposition. Almost every business out there thinks or says exactly the same thing. How can it be unique if all of these other businesses make the same claims? When you are getting your offers out to your prospects, be it through direct mail or advertising, always remember to give them a distinct advantage. Using a distinct advantage is how to do one simple thing that will make all your advertising super powerful! It will set you apart from all of the other companies in your market. It will stand out, and it will garner you more attention . . . and, potentially, more sales!

19

How To Find The Best, Most Profitable Headline!

Testing will show you the headline that will work the best for you.

Come up with as many headlines as you can. Then look at them and ask yourself over and over, "Am I being as crystal clear as I can be? Could it be clearer? Could I make it more compelling?

Then, test the headlines to find the ones that work the best. This is how mail-order millionaires make their ads PERFECT!

One of the simplest tests you can run is a headline test. Take two identical sales letters but give each a different headline. This way you can easily find out which headline pulled more response. This is how to pick the perfect headline that will make you the biggest amount of money!

Another technique you can use is taking the best headlines and using them in your space advertising. You’ve already tested them out, so now you can make them work for you in your space advertising. It’s no risk advertising because you’ve already tested it, and you’ve found that it is a winner.

20

How To Turn A Tiny Informational Product Into A HUGE Profit-Earning Study Course That Could Bring You RICHES!

So, finally I said, “Well, I’m just going to reprint it myself.” Now, when people order something from me, I throw that in there. I tell them that they’ve got to read it, instead of getting all these phone calls asking, “Where can I find this book for $10?” It ended a ton of frustration. It made me a hero and increased my sales. That helps boost the value of a package.

You might say, “I already have a product.” But take a moment to imagine if you use methods where you talk on the phone and you make an audio tape. Throw that interview in. Then, you get this As You Think book and toss that in.

Pretty soon you begin to have a real course, not just a small information product. You have a BIG information product. Plus, everybody needs a free bonus gift. So, those two books have worked extremely well for me.

Finally, we’re putting them on the Internet. I have a website I’m developing. It’s almost ready. I sent computer whiz friend of mine the disk. He knows a lot about the Internet, whereas I don’t.

I let him handle it, and guess what? Now you’re be able to go to the website and just click on these. If you have adobe acrobat or one of those programs which you can download for free, this book will go from my website into your computer and you can have it right there in your desktop. You can read it on your screen or you can hit print and print it out. You’ll be able to get this book instantly and absolutely free. What that will do is take to the website if they wish to go there. Those are products that, instead of having to develop them in one day, already exist.

There are all kinds of other books that are available. I always thought a good product would be to collect a lot of these and put them all on a CD-ROM. Then, you could sell this to people and say, “Here’s 25 products you can have the rights to.” A lot of people would buy that. I would buy it.

If you want to collect these, find them, or just create something out of them, you can redo something you have by adding this to the back. Just get books that are in the public domain.

21

The HOTTEST Manuals Out There That Sell Well Year In And Year Out!

What particularly interests me is the things that you can use off the web site as well. So, what if you’re wanting something that you can create once and sell over and over and over off the web? Or a product you can sell on the web, but also create a hard product to sell off the web?

I’m talking about a product that you can create once, and then, twelve years later I’m still sitting there and selling the same thing over and over again. In other words, you’re looking for a proven seller.

I noticed that what sells year in and year out is business start up manuals of all kinds, for any kind of business in the world. I can’t think of anyone, at some point in their life, that doesn’t dream of going into business for themselves. One of the first things that they do is buy some information that tells them how to go into business and how to start a business of their own.

There’s a way products such as these can be created very easily, so that’s what I’m going to cover. A good starting point, I believe, are CD-ROMs, disk reports, and so forth that have a lot of business startup information. You can almost create start up information on almost any subject by filling in the blanks...

“How to make money in (blank)!” and put in the name of a business. “How to profit from (blank)!” and put in the name of a business. Next thing you know, you’re off and running.

You can start with the information that you can gather from some of these business drop ideas on CD-ROMs or information that you find on the Internet. That will give you a five to fifteen page report that gives the basics of a start up.

22

What Types Of Products Will Make Money With Direct Marketing?

Some products and services will bring in money in direct response marketing, and others won’t. Direct mail is a more expensive medium, and it is the most expensive advertising you can utilize.

Because of the higher costs of direct mail, there are a lot of campaigns that would work in a medium like space advertising but not in direct mail.

Therefore, the product has to be “special.” You have to look for the things that are “hot,” the things that are popular. This is why some products will always make you more money in direct mail than others!

23

The First Step In Attaining Success Is To Believe That Success Really Is Possible!

Visualizing is whatever process you use to bring important things to mind. Two different modes are involved in creative visualization:

1.      Receptive
   
   
2.      Active.

These two proven methods will stimulate your money-making creativity. In the receptive mode, you relax and allow images or impressions to come to you without choosing their details. You take whatever comes. In the active mode, you consciously choose and create what you want to see or imagine. The results can be incredibly vivid and powerful!

Create an idea or mental picture of the situation that you want. This is the very first step you must take today to get rich! Know what you want and focus on it. Do it TODAY!

Think positively, and encourage yourself as you focus on your goal. Tell yourself in a positive, reinforcing manner that what you want is available, that it has happened, and is coming to you. See yourself achieving, and see yourself receiving what you want. This is how to turn your biggest money-making dreams into solid reality!

At the heart and soul of every success story - every fortune - are people who believed it was really possible. They continued to have that belief. They didn’t let their fears, their negativity, their problems, or other people beat them. They kept on believing and working. Their positivity launched them into doing the things they needed to do to make it happen for them.

24

Words Are One Of The Most Important Tools You Have —Learn How To Use Them Correctly, And You Could Find Yourself Making Money Like Never Before!

Try to understand more about words, the impact of words, the power of advertising, and the power some words have to motivate and influence people into buying decisions. Read all of the ads you can and study which words work better.

Those of us who are in the business of developing lead-generation ads and advertising in general have to study words because words are the tools we use to get people to do what we want them to do. Whether we want them to send us their money, or whether we want them to raise their hands, words are the tools we use to create profits and sales. They are what we use to find, attract, and keep customers.

A good, thorough understanding of words is important. Picture yourself as a student enrolled in “Millionaires Training School.” Your assignment: to learn the best, most powerful words that will influence people to do what you want them to do, be it simply raising their hands or buying from you!

Go to “Millionaires Training School!” Learn the correct way to make millions! Learn the best words and how best to use them in your advertising, and you will be on your way!

The right words can make you rich in direct-response marketing! The skill and mastery you have of words, and their meaning, as they apply to mail-order sales, will greatly determine your success.

The right words will make your offer exciting, desirable, easy to understand, and easy to order. The wrong words can put you at a sales or inquiry disadvantage. People will judge your offer based on your choice of words.

25

How To Get Customers To Gladly Pay Top Dollar For Information That’s Already Available On the Internet ... For FREE!

We’re going to cover how to get customers to gladly pay top dollar for information that is already available on the Internet ... for free! We know that sounds too good to be true. Why would anyone pay you for information that is already out there for free?

26

How To Find Unique Items Selling For Dirt-Cheap In Your Area - That People All Over The World Will Pay HUGE Money For!

Your local area has some claim to fame, wherever you live. Maybe it’s the home of the Chicago Bulls, maybe it’s Amish Country or Wine Country. Whatever it is, you take it for granted. When people from far away think area, they picture your area that way - “Home of the Bulls,” “Wine Country,” “Home of the world’s largest ball of twine,” - that’s what they think of.

And those people may be collectors! This is how to find unique items selling for dirt-cheap in your area - that people all over the world will pay HUGE money for!

We live in Kansas. When you land in Kansas, one of the first things you will see in Wichita’s airport is Wizard of Oz merchandise. Everything is Wizard of Oz, and there are people who collect that merchandise.

For those who live here, we can pick up those products for a song. But there are people who collect Wizard of Oz merchandise elsewhere in the world - and many of them can find that such merchandise is very rare and/or very expensive in their area. We’ve met people from other states that are really willing to pay quite a bit for it - even more if they learn that it comes from Kansas, the home state of the movie.

In Alaska, there are a lot of Eskimo crafts. In Amish country they make handmade items with no electricity. In Hollywood or anywhere near L.A., you could sell celebrity autographed photos. Anyone who lives in Tennessee could sell things related to Nashville or Memphis, with Elvis collectibles. People go crazy for Elvis memorabilia!

If you’re in Florida, you have Daytona Beach and NASCAR. In Missouri, Mark Twain collectibles. Wherever you live there has to be a sports team that you could specialize in - New England Saints? Oakland Raiders? Wichita Thunder hockey? New York Yankees? L.A. Lakers?

Anywhere in the South you could have Civil War collectibles, but they don’t have many of them out in California. There are no cannonballs, no battle grounds to visit. In Washington D.C. there’s all the old campaign items such as “I like Ike” buttons, and collectibles of John F. Kennedy.

In San Francisco people are crazy about the Grateful Dead - their fans are called “Deadheads.” Deadheads actually go on a pilgrimage to Height-Ashbury to stand in front of and visit the Grateful Dead’s old Victorian house - and they buy all of that tie-died stuff.

If you’re in Montana or Arizona you could market cowboy collectibles, Tombstone, Arizona with its gunfighting history, and the cattle drives. Milwaukee’s known for beer. People collect old beer steins, old beer bottles, and beer signs that light up like Hamm signs. They’ll sell for a fortune!

New York is known for a lot of things. One of them is diamonds and jewelry. California, on the other hand, is the home of a lot of computer companies.

These examples are just the tip of the iceberg. You could specialize in products from other countries. You could import if you’re Irish, French, Italian, or whatever, and sell it on these Sites. The main thing is to look for what’s right under your nose.

When you go to e-Bay and you look at the items up for bid, there is a whole category called “Things from Hawaii.” They have hula apparel, accessories, and general items. Maybe they’ll have a category for some of these other things from different areas: Hollywood or Las Vegas.

What’s your town’s claim-to-fame? Wherever you live, try to see what is unique about the area, what they export, what’s the tourist attraction, what is the area known for. Since it’s so abundant in your area, the price is low. In Hawaii you can pick their things up cheap - once you bring it back over here to the mainland, then it has a premium on it! Nobody’s going to fly over there just to buy something like that, but they’ll sure buy it online - and the same could very well be true for you!

Just think of something that’s in your area that you take for granted . . . that other people who are far, far away would think, “Wow, you’re from there? You have that?” . . . and they’d pay a premium price for!

27

How To Run Your Ads For Dirt-Cheap Prices - And Make A Small Fortune!

Many of the national magazines that are distributed to mass-markets can potentially be good choices for you to offer through, even if your product is a niche offer.

Let’s say that you have a product designed for arthritis sufferers. The product is a video tape where you have interviewed specialists in the field of alternative medicine. Through your interviews, you have gained information about the condition that most doctors don’t know, don’t accept, or don’t tell their patients.

Within that large group that a mass-market publication goes out to there will be those people that suffer from arthritis pain.

In the back of magazines there are mail order or shopper sections where they will accept much smaller ads for a cheaper price than the magazine’s other advertising. You can get your ad for dirt-cheap prices, you can reach the kind of people you want to reach, and you can potentially make a lot of money.

28

Here Are Eight Things You Can Do To Pull In More Orders!

Your order form is going to be what people see at the very end before they make the final decision on whether or not to buy your product or service. Following are some things you can do to make your order form more appealing, which will lead to more sales!

• Give your prospect plenty of room. Don’t make your order form like a coupon. Generally, a mail-order order form will be a full page, so give them plenty of room to write.
  
  
• Use good paper stock. Make sure you use paper that will not allow the ink to bleed. Make sure the customer’s information is always going to be readable.
  
  
• Use a separate form. Studies have shown that a separate order from will out-pull an attached order form. So, try to have a separate order form for them to fill out.
  
  
• Make the layout attractive. Make people want to look at your order form, but don’t overdo it. Don’t put a lot of artwork on the order form. That will take away from the purpose of the order from, which is to get them to fill it out and mail it to you with their payment!

• Include a brief recap. Because you have plenty of room, you should always restate your offer to them and encourage them to fill the order form out right then and there.
  
  
• State your offer boldly. The U.S. Postal Authorities will be all over your case if you appear to be hiding something in the fine print. Make sure your offer and any restrictions or rules are stated clearly.
  
  
• Use Light Colors. Your print may not show up clearly if you do not put it on lighter colors. Sometimes dark colors hide print. So, be sure to use either pastels or just plain white paper.
  
  
• Make it easy. This covers everything. You must make it easy for the customer to order. If you can take phone orders, put your phone number on the order form. If you have a fax for orders, put that number on the order form. If you want them to mail the order, it would be best if you included a postage paid envelope. In general, the easier it is for them to order, the more likely they will be to order from you.

All these things together will help make your order form pull more sales for you! Make sure your order form is easy to read and easy to use. It can make or break your sales success!