Table Of Contents

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1

Introduction

Unlimited Internet Profit Power!

We’d like to thank you for investing in Unlimited Internet Profit Power. Many days and weeks went into its research and development, and we hope you find the end product as satisfactory as the millionaires who’ve used its tips, techniques, and secrets over the years.

Have you ever dreamed of the ability to create an unlimited amount of wealth? To be able to push a button and have the Internet be your own personal money machine, printing cash on demand?

Well, it can happen, and it’s happening for other people right now!

Other people on the Internet are using secret formulas and strategies to bring in unlimited amounts of Internet wealth. If they want to take the day off, money still comes in from their powerful Internet Website, and this same secret can work for you!

Unlimited Internet Profit Power shows you the strategies and formulas other people are using right now to bring in enormous amounts of cash on the Internet. In fact, unlimited riches could potentially be yours. One thousand a month…that’s fine. Five thousand a month… Ten thousand dollars a month… Twenty-five thousand dollars a month…it could be yours with Unlimited Internet Profit Power!

You can control the amount of money you want to make. Want more? Turn up the flow! Want less? Turn it down! You completely control the amount of money you make. Unlimited Internet Profit Power shows you the secrets that other people are using to print money on demand, through Internet marketing.

So why wait any longer? Turn to the first chapter and get started RIGHT NOW!

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2

How To Run Your Ads For Dirt-Cheap Prices - And Make A Small Fortune!

Many of the national magazines that are distributed to mass-markets can potentially be good choices for you to offer through, even if your product is a niche offer.

Let’s say that you have a product designed for arthritis sufferers. The product is a video tape where you have interviewed specialists in the field of alternative medicine. Through your interviews, you have gained information about the condition that most doctors don’t know, don’t accept, or don’t tell their patients.

Within that large group that a mass-market publication goes out to there will be those people that suffer from arthritis pain.

In the back of magazines there are mail order or shopper sections where they will accept much smaller ads for a cheaper price than the magazine’s other advertising. You can get your ad for dirt-cheap prices, you can reach the kind of people you want to reach, and you can potentially make a lot of money.

'The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.'

-William James

'Look for the ridiculous in everything and you find it.'

-Jules Renard

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3

Staying In Touch With Your Customers’ Wants And Needs Is How To Make Sure All Of Your Future Product Ideas Are Great!

Here is one way you can make sure you never fail to make the most profit! Stay in tune with your customers. Give them what they want.

Remember that the products you may feel strongest about may not be the products that the market will feel strongly about.

For example, we have a business opportunity for sale that we honestly feel is one of the most outstanding business opportunities on the market right now. It’s an excellent combination of products and services that people use to start their own business. It’s an excellent program.

Unfortunately, we have had a very difficult time selling it. Why? No matter how good it is, there are things in it that people don’t want. Consequently, people don’t want to do it. It’s not attractive enough for them.

Some of the other business opportunities we sell aren’t nearly as good as this particular program, but they are much more popular.

'The unthankful heart. . . discovers no mercies; but the thankful heart. . .will find, in every hour, some heavenly blessings.'

-Henry Ward Beecher

'Since the human body tends to move in the direction of its expectations—plus or minus —it is important to know that attitudes of confidence and determination are no loess a part of the treatment program than medical science and technology.'

-Norman Cousins

Too many times businesspeople end up beating themselves up by trying to force their favored products and services down the throats of the prospects and customers. They might feel strongly about them, they might know in their hearts that they are the best, but if the customers don’t share in that feeling, they are not going to buy it.

It’s really not important what you think. What matters is what your customers think. You are in business to serve them and give them what they want and need. Remember, the market is in charge. The customers are the boss. Good marketing and good business is a matter of serving them.

If you decide to add incompatible new products, do so under a different business name, and use a different marketing vehicle.

Lead generation is all the things you have to do to find customers. First of all, you have to know where they are. Second, you have to work with that specific niche group. And third, you have to know what that niche group wants and how to give it to them.

Your most successful competitors, whether they’ve done it on purpose or by accident, have gone through those steps. They’ve found out how to give the market they serve what it really, really wants.

Stay in touch with your customers. Get close to your customers. If you do, you will find out what your competition is doing that the market likes and accepts.

'The can because they think they can.'

-Virgil

'Continuous effort—not strength or intelligence— is the key to unlocking our potential.'

-Sir Winston Churchill

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4

Can Pictures In Your Ad Help You Make More Money?

The old saying is “A picture is worth a thousand words.” The answer is yes. Pictures can be used in many different ways. You can use “before” and “after” pictures, pictures of your happy customers, and even your own picture to help form a bond with your prospects and customers. Those are just a few uses.

You can use photographs. But it is crucial for you to always remember to write your copy first and then add photographs that complement the copy. Find the copy that works first, and then find the photo that supports it. This way the photo is more of an enticement, like the icing on a cake with the ad copy as the cake itself.

People are not particularly interested in an ad that looks great. People are practical. They look for a great offer, not an attractive picture. This is why your ad can even be ugly and still make you a lot of money!

Don’t worry about how your ad looks; worry about how the ad sells. To make the most sales, you must do a thorough and complete selling job in every ad. To do this, your ad might have to be extremely copy intensive. But, as long as your ad is selling, it’s doing its job, even if your ad is ugly!

'Our business in life is not to get ahead of others but to get ahead of ourselves—to break our own records, to outstrip our yesterdays by our today, to do our work with more force than ever before.'

-Steward B. Johnson

'A winner never quits, and a quitter never wins.'

-Anon.

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5

Ads Aren’t The Only Thing You Should Test. You Should Also Test Your Prices To Find Out Which Ones Will Bring You The Most Sales And Profits!

If you were to ask most businesspeople why they’ve set a certain price on a certain product, they will shrug and tell you, “It seemed like a good price.” The truth is, prices should be tested as well as anything else.

Different prices will bring in different numbers of sales and different amounts of profits. Sometimes lowering prices will bring in more sales and less money, while a higher price will bring in more money but less sales.

This can also work the opposite way. Sometimes people will look at lower prices and think that the price is too low. They think what’s being offered isn’t up to snuff in one way or another, so they won’t buy it. How can you tell which scenario you need to follow? TEST!

'It takes time to succeed because success is merely the natural reward for taking time to do anything well.'

-Joseph Ross

'It takes twenty years to make an overnight success.'

-Eddie Cantor

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6

Making Profits With Products You Sell Before You Own!

There is another way you can do this without even having to actually “work a deal” with the store. This can work great with antique stores. You can actually go spot out products that you know are selling. You just go in and maybe take some notes or keep mental notes of the products that are selling well on the auction sites. Then you go locally to your own area and you can find either an antique store or a small retail store that sells those kinds of products.

Make a note as to what the products are selling for. Look for low price, where someone is selling it for less than it could be sold for on the Internet. Maybe even just ask them what their rock bottom price is. A lot of antique dealers will be willing to work a deal with you if you’ll chew them down a little bit on the price. They’ll sell it to you for a discount.

Then you go back to the auction site again and list it for sale. Once it sells, you can go back to that store and tell them that you will buy it. And, of course, you buy it from them for less than you sold it for. Then you go ahead and ship it out to the person who was the high bidder.

The great thing about the Internet auction sites is that you can let your customerspay for shipping. This way you don’t have to worry about shipping eating away at your profits. You tell them right up front that shipping will vary depending on where they are, and that once they are the highest bidder, you will let them know how much shipping is. People are very comfortable with that. It is the way it works.

'Plodding wins the race.'

-Aesop
'Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.'

-Booker T. Washington

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7

No Inventory! No Overhead! How To Make Unlimited Internet Auction Cash From This One Private Source - The Cash Flows In EVERY SINGLE DAY!

Now we’re going to show you How to make unlimited Internet auction cash from this one private source - and the cash flows in every single day. No Inventory! No Overhead!

What we are talking about here is something that you can do without having to actually go out and buy products that you own and stock in your garage or wherever. You don’t have to have an office. You don’t have to have overhead ...

... And you can make cash every single day!

'My success is measured by my willingness to keep trying.

-Anon.

'There is only one success— to be able to spend your life in your own way.'

-Christopher Morley

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8

How To Quickly Get Autographed Items That You Could Turn Around And Sell for Hundreds - Or Even Thousands - Of Dollars On eBay!

We knew a man who collected books signed by their authors - like a copy of The Shining signed by Stephen King himself, for example.

Unfortunately, he lived in a very small area and he didn’t like to travel, so he wouldn’t travel to New York or other big, intimidating cities and such where these authors would do book signings. He still wanted to collect author-signed books, though.

And so he came up with an idea - he would actually send the book itself to the author with a request that it please be signed and sent back to him, and he would include a self-addressed stamped envelope in the package so that it could be sent back.

Just by using this technique, from his very small town he was able to assemble a huge collection of autographed books!

'A man can do only what he can do. But if he does that each day he can sleep at night and do it again the next day.'

-Albert Schweitzer

‘Happiness is a by-product of helping others.’

- Denny Miller

This is how you could quickly get autographed items that you could turn around and sell for hundreds - or even thousands - of dollars on eBay!

If you could locate early editions of an author’s work - 1st, 2nd, or 3rd edition, perhaps - send them out to the author with a request to have it autographed and a self-addressed stamped envelope, get it sent back to you, and then sell it on eBay . . . you could make big bucks!

Authors have fans, just like any other celebrities. Why do Stephen King’s books instantly enter the #1 spot the moment they’re released and no one has really had a chance to read it yet to say whether it’s good or not? Because he has a MASSIVE FOLLOWING that buys his work as soon as it’s released!

Once again, it comes down to collectors and fans - by auctioning that book off on eBay, you’re giving yourself a chance to make terrific money - probably much more than the book itself cost you! The fans will pay seemingly outrageous prices for such an item . . . and you could be the one they give that money to!

An author’s autograph on his or her book doesn’t necessarily have to be done to early editions - it’s simply worth more money if it is. You could get an autograph on a recent paperback version of an author’s novel and still increase the book’s value tremendously!

There are a lot of authors out there that really enjoy signing books for their fans. They enjoy the attention, and they’re happy to know someone read and enjoyed their work. Not all authors either have the time or take the time to sign books, but there are many who do . . .

'Arriving at one goal is the starting point to another.'

-John Dewey

'The struggle along pleases us, not the victory.'

-Blaise Pascal

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9

If Your Product’s Not A Book, Don’t Worry - You Can Still Take Advantage Of This Opportunity!

If you don’t have a book, but have other products instead, there are still ways you can take advantage of this opportunity.

An auction is a joint venture. We want you to look at Internet auctions now in a different way - Look at them as joint ventures.

A friend of ours had some wine that he bought in 1989. His daughter was born that year, and it was a great year in Bordeaux, France, for wine. So he bought all kinds of wine, and one wine he bought too much of was Lynch Badges.

The reason he bought it was because, historically, Michael Lynch left Ireland, went to France, and he ended up being the mayor of Bordeaux. He was quite the celebrity there and he ended up buying into the Badges Estate, and he called it Lynch Badges. The wine had an interesting history. People who were Irish and half French were interested in this wine.

The wine cost $34.95 which he thought was expensive. Now it has gone up to about $200 a bottle. So instead of $420 a case, it’s$2400 a case. He can put this wine up for auction on winebid.com. They’ll sell it. They might even get more than that for it, and he could make $2000 in profit per case!

'With the catching ends the pleasures of the chase.'

-Abraham Lincoln

'Need and struggle are what excite and inspire us; our hour of triumph is what brings the void.'

-William James

The Internet wine auction house does it all. Our friend just ships the wine to the buyer UPS. When it’s all done, they send him a check.

Another thing you can sell online through joint ventures is subscriptions to a printed newsletter. Not an electronic newsletter, but a printed one like we publish. A friend of ours sells it on his web site. We do nothing. He has the site, he programs it, he pays for the hosting, he’s got the domain name, he set up the software, and he did all the HTML. People go there, they subscribe to our newsletter, and they send him the order. He keeps a percentage and forwards the rest to us. And those orders show up here just about every day!

It’s all through a joint venture.

Another way you can have a joint venture is to ride along in an e-zine. It is like a magazine but it’s totally done over the Internet, and is called an e-zine. You subscribe to these, which is what’s known as opt in. You pick the option of being on the list. The opt in name allows them to send this to you and it’s not what is known as “spam,” the Internet lingo term for junk e-mail. It’s something yousubscribed to that they’ll send you on a weekly, monthly, or some other sort of scheduled basis.

'We spend our time searching for security, and hate it when we get it.'

-John Steinbeck

'Happiness is to be found along the way, not at the end of the road, for then the journey is over and it is too late.'

-Robert R. Updegraff

The biggest one is joke-of-the-day.com and you can pay to ride along. About 300,000 people all over the world get that joke-of-the-day every single day, and there’s advertising that rides along with it.

That guy is making all his money selling advertising. He has no product or fulfillment. You can pay to ride along in there, and it is kind of a joint venture. But, instead of paying for the advertising, you could set it up as a joint profit potential venture.

We go to people at e-zines and we say “Gosh, this newsletter sells well. Why don’t you put a link, or why don’t you put this ad in your e-zine. When people read it and click on it, then you get to keep part of the money.” A lot of folks say “Well, that sounds great to me.”

You can do joint ventures with all these people who have e-zines, and there is a new one being hatched just about every darn day. So if you have any kind of a product, and you have any kind of electronic delivery system or even if you just mail it out like we do with our newsletter, you can piggyback with other people.

Also, if you go on the Internet and you do a search, no matter what you’re selling - ifyou sell a cookbook or if you sell a collectible plate it doesn’t matter - you search and let’s say you have a collectible plate of Elvis Presley. You search for Elvis or collectibles. You find all of these sites that sell this kind of material. Then you just start contacting them, one by one, saying, “How would you like to sell my product on your site? It is a beautiful site. It looks like you put a lot of time, money, and effort into it. Here’s another product - there are no strings attached - we’ve got a picture we took with a Sony Mavica Camera ...”

'The really happy man is one who can enjoy the scenery on a detour.'

-Anon.

'Success is counted sweetest by those who ne’er succeed.'

-Emily Dickinson

You can send the picture over the Internet, or you can just mail them the disk. They pop it in their computer and print the photo on their site. It works with E-Bay also. And then they sell your product and you fulfill.

Usually you give them more of the money. You don’t keep half and give them half, because they’re doing most of the work. So, generally, it is a 60/40 or 70/30 agreement. It just depends. If your fulfillment cost is very high you’ll need 40. If your fulfillment cost is really low, then you only need 30. This 30% just shows up like a Christmas present and you put it in your bank account.

Free advertising is a powerful tool, and on the Internet, we think, it’s the best way to market. And the way to do it is through joint ventures.

'Some aspects of success seem rather silly as death approaches.'

-Donald A. Miller

'Unless a man has been taught what to do with success after getting it, the achievement of it must inevitably leave him a prey to boredom.'

-Bertrand Russell

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10

How To Keep Making Money With Ads You Ran Years Ago!

If you can get your ad in a major magazine, you are well on your way to taking advantage of something that has the potential of being a great money-making opportunity. Once you have gotten your ad in a major magazine, you can make copies of that ad and place them in your mailings and sales correspondence. This is how to make thousands of dollars with an ad you ran several years ago!

These magazine reprints can give you instant credibility. The better your credibility, the more money you can make. And all you have to do is add these four words that can make you a lot of money: As seen in (your magazine), as seen in TIME Magazine, etc.

You then can use those reprints in mailers, signs, envelopes, other media, blow-ups, framed easel or window displays, or anything else you can think of that will further promote your business.

This added credibility can help you defeat your prospects’ skepticism, giving you the opportunity to make more money.

'If I had known what it would be like to have it all, I might have been willing to settle for less.'

-Lily Tomlin

'Success and failure are both difficult to endure. Along with success come drugs, divorce, fornication, bullying, travel, meditation, medication, depression, neurosis and suicide. With failure comes failure.'

-Joseph Heller

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11

How To Get Thousands Of People On The Internet To Make You RICH!

You could make a lot of money with joint venture opportunities on the Internet.

We know of companies in California, Minnesota, and Florida that have made fortunes doing nothing but joint ventures. They do very little marketing other than to get other people to do the marketing for them.

Here’s how it works. You’ve got a product to sell. It could be books, manuals, CDs, videos, music, software, novelties, or toys. It doesn’t matter, the point is, you’ve got something to sell.

Next, you use the Internet yellow pages, the search engines, and other means to locate as many sites as you can that sell similar items to what you’re selling - not the same items, but related items. Then you offer your product to them, making it very desirable for them to sell your product on their site.

Let’s say it’s an information product you want to sell for fifty bucks, or maybe $49.95. Hopefully, it only cost you a few dollars to produce this product. Your next step is to offer it to all these other sites. There might be hundreds and hundreds of them. Give them the opportunity to sell your product. You make itvery enticing. You give them a big discount, at least 50%, maybe even 60% or 70%. You want to get them excited about selling your product because they know, and you know, it will relate to their customers that come to their site.

'The closer one gets to the top, the more one finds there is no “top.”'

-Nancy Barcus

'The minute you think you’ve got it made, disaster is just around the corner.'

-Joe Paterno

Get two or three hundred sites to sell your fifty dollar product and you get $20 for every sale. You can sweeten the deal by saying they don’t even have to stock this because we will stock and ship the product. You could make thousands and thousands of dollars of extra revenue every month off your 200 sites. This would not be difficult to get if you made $20 per sale and the site made $30 per sale. All they would have to sell is one item per week. And there are so many sites out there on the net, you could potentially find hundreds, or even thousands of sites all perfect to contact about selling your product!

Some of these people are going to come back to you and say, “You want us to sell your product, we have a very good product and, if you have a site of your own, we’d like you to sell it on your site.” Well, that’s okay, too. Then you make money both ways. You can sell something you know your customers want and make a nice commission for every sale. The main thrust of this idea is to get hundreds of sites if possible (as many as you can) to sell your product. Give them a big mark-up. It costs you nothing to do this, except for some telephone calls or some e-mail. It’s a win-win proposition - it’s how you can get other Internet users to help make you RICH!

'The toughest thing about success is that you’ve got to keep on being a success. Talent is only a starting point in business. You’ve got to keep working that talent.'

-Irving Berlin

'We grow weary of those things (and perhaps soonest) which we most desire.'

-Samuel Butler

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12

How One Internet Marketer Got Over 400,000 People Help Them Sell Their Products . . . And How You Can Do It, Too!

This is a technique that’s used by one of the largest Websites on the Internet right now, which is Amazon.com. From what we understand, they’ve got over 40,000 different Websites that have links that go directly to Amazon.com. This is how one internet marketer got over 400,000 people to help them sell their products . . . and how you can do it, too!

Of all of the people that come from those Websites that actually order from Amazon.com, they actually get a small commission check.

They’re paying a commission for each person that comes back and actually buys a book or makes a purchase from the catalog.

This is another way to generate profit from a Website - with an affiliate program! Basically here, you go to their Website and there’s a place to clip the actual graphic and a little piece of code that can be popped right into a Website page. You insert that into the page and it links people back and reports to them what Website it came from and they pay you a commission. You fill out a form to sign up.

'Our desires always increase with our possessions. The knowledge that something remains yet unenjoyed impairs our enjoyment of the good before us.'

-Samuel Johnson

'There must be more to life than having everything!'

-Maurice Sendak

This is very similar except they’re putting up cash! What’s really neat is most link exchanges and banner exchange type systems don’t even require any money, just a little bit of time. The only money you would spend would be if you were paying someone to add that link or banner to say “a page of important links you need to know.” It’s very easy to do, very quick, and very inexpensive for any Internet service provider to update a page like this once or twice a month.

A real important resource out there is a company called Link Exchange. You provide them with a banner ad and the Web Address of your Site and they provide you with codes to place one banner ad on your Website. Here’s what’s interesting! They then feed that banner ad link to a place where the banners change each time a new visitor comes to your Site and displays a different ad to each of them as members of their service. It’s called the Link Exchange and it’s absolutely FREE of charge.

Here’s the value of this. Every time 2 people visit your Website and see 2 of those banner ads that Link Exchange displays to them, they will display your banner ad that you provided to them on one of their member Sites once.

It’s just an incredible way to build traffic, especially as you start bringing more people on, and realize that every time 2 people visityour Site you’re getting a FREE ad displayed somewhere else. There’s 400,000 Websites that are now participating in that program. It’s so powerful!

'Now that I’m here, where am I?'

-Janis Joplin

'Is there anything in life so disenchanting as attainment?'

-Robert Louis Stevenson

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13

This Is One Of The Safest Ways To Make Money

You are not risking large sums of money. All you are doing is testing small quantities of mailing pieces... or running small ads. If they bomb, you are out a few bucks. If one of them hits big - it more than makes up for the losses on the small tests that bombed. Use this simple little formula, and you will take all the risk out of this. This will be the safest way of making money ever.

'Pray that success will not come any faster than you are able to endure it.'

-Elbert Hubbard

'Adversity is sometimes hard upon a man, but for one man who can stand prosperity, there are a hundred that will stand adversity.'

-Thomas Carlyle

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14

How To Write A Headline So Powerful - That People Will Practically Salivate Over Your Offer!

What separates a good headline from a great one? How can you make sure that your headline stands the highest chance of attracting business and cash-paying customers?

For every product there is a market, a group of people whose specific interests and occupations lead them to develop specific wants and needs in order to fulfill the goals these interests and occupations create.

Typically, the smaller and more specialized a market is, the more specific these wants and needs become.

When it comes to writing headlines for you website marketing, you need to spend quite a bit of time thinking about the exact sort of person that you are wanting to attract to buy from you. You should also keep in mind that you’re not looking for people who’ll just buy once. Success and riches aren’t built on one-sell fad customers - they’re built by selling repeatedly to a loyal customer base.

You want people who are deeply involved in the market, not playing with it as afad - people who will stay customers of yours if they’re satisfied with your product, people who will continue to buy related products and services from you.

'Marconi invented radio, but Ted Husing knew what to do with it.'

-Ralph Edwards

'Nothing fails like success because we don’t learn from it. We learn only from failure.'

-Kenneth Boudling

Once you’ve figured this out, you’ll know exactly what your market wants, and you’ll know what to say in your headlines to attract prospects into buying from you. This is how to write a headline so powerful - that people will practically salivate over your offer!

This is why we tell people they should serve a market that they themselves are deeply involved in, that they themselves are customers of.

To research a market that you’re not familiar with can take a long time - but if you serve your own market, you will already have good knowledge as to what the market wants and needs. You’ll be able to talk to them as one of their own.

'Success makes men rigid and they tend to exalt stability over all the other virtues; tired of the effort of willing, they become fanatics about conservatism.'

-Walter Lippman

'There are three types of baseball players—those who make it happen, those who watch it happen, and those who wonder what happened.'

-Tommy Lasorda

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15

The Secret To Success - Building A Relationship With Your Customers!

Then you build a relationship with them to keep them coming back to your web site again and again.

You can’t make any money on the web, in our opinion, with one sale unless you’re selling houses or cars. But with most of the products and services that we sell, we want to sell that person other similar products and services.

We want a relationship with our customer. As the months and years go by, we want them to come back again, and again, and again and keep buying from us. That’s how you really get rich.

'Bad will be the day for every man when he becomes absolutely contented with the life he is living, when there is not forever beating at the doors of his soul some great desire to do something larger.'

-Phillips Brooks

'Theirs is not to reason why, theirs is but to do or die.'

-Alfred, Lord Tennyson

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16

Your Key To Success With Direct Mail Is – Your Mailing List!

What is the most important thing that can make you millions of dollars in direct mail? The answer is - the mailing list! You can have the greatest sales material in the world, but you will never be able to realize the real profit potential of that sales material unless you send it to the right prospects.

In direct mail, there is a very honored belief called the “40/40/20 Rule.” 40% of the success of a mailing list comes from the list, 40% comes from the specific offer itself, and 20% comes from the sales material.

For example, if you are selling a book on stamp collecting, you should target your mailings at people interested in collecting stamps, or at least a current collectors’ mailing list. Do not mail merely to general book buyers. If you are selling sports equipment, you should mail to specialized lists of sportsmen and women, not merely to the general public. You must practice target marketing and zero in on your most likely buyers.

'Along with success comes a reputation for wisdom.'

-Euripides

'There is always room at the top.'

-Daniel Webster

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17

Turn $10 Into $1,000! Why You Can Sell Paper And Ink That Costs You $10 For As High As $1,000 - And Your Customers Will Love You For It!

Many times we see companies selling products for hundreds or even thousands of dollars that only cost a few dollars to print. If it only costs you ten dollars to print out and ship a product, a thousand dollar price tag makes for a huge profit margin! Turn $10 into $1,000! It can and does happen!

How is this possible? The price is only subject to what kind of value the product or service delivers. An informational product that supplies the owner with a lot of value and worth will be worth a lot more than the simple paper it was printed on and the ink on those pages.

Price is no object as long as you build a super-high perceived value! A lot of people are afraid to sell things for too much money. We used to be that way. We used to be so self-conscious about selling our different products and services and asking quite a bit of money for them. However, we do it very comfortably now.

48 'The best place to succeed is where you are with what you have.'

-Charles M. Schwab

'Success covers a multitude of blunders.'

-George Bernard Shaw

As long as we build in tremendous value and you’re showing people that the benefits that they’re going to receive can potentially be worth far, far more than the price you’re asking, you can ask them for quite a bit of money. This is why you can sell paper and ink that costs you $10 for as high as $1000 - and your customers will love you for it!

Most people underplay it. They always ask for too little money instead of too much money. Every market has a ceiling and once you go over it, as far as a certain price goes, you start losing sales instead of making sales. However, most people are far too cheap. They ask for far too little. Don’t let yourself fall into this mindset.

Research your market - find out how much products similar to your own are selling for - and use that information to find yourself a comfortable profit margin for what you’re selling!

'I think the young actor who really wants to act will find a way. . . to keep at it and seize every opportunity that comes along.'

-Sir John Gielgud

'A wise man will make more opportunities than he finds.'

-Francis Bacon

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18

The Secret To Selling To Millions Of People!

Know why the people in your market buy the types of products and services that sell the best. This is the secret you can use to sell to millions of people in your market. What are the people you sell to really looking for? Here’s an important tip: People don’t buy products and services. They buy the end results of what they believe those products or services will do for them. Discover what these are and then use this knowledge in all of your sales promotions.

'Luck always seems to be against the man who depends on it.'

-Anon.

'Good luck is often with the man who doesn’t include it in his plans.'

-Anon.

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19

The One Thing You Can Do to Instantly Find Out Exactly Who’s Visiting Your Site. (HINT: This Has Nothing to Do With Hit Counters.)

Here’s the one thing you can do to instantly find out exactly who’s visiting your site. (HINT: This has nothing to do with hit counters . . . )

One of the things we’ve seen that’s very successful - even in the BBS business - is to make certain your website has a way for people who visit your site to either fill in a guest book or mailing list form or some kind of informational form that gets e-mailed to you.

These website guest books will collect mailing list information - names, e-mail addresses, perhaps normal mail addresses, phone numbers, etc. - which gives you the ability to send follow-up materials to anyone who visits your website!
By doing this, you’ll be able to see exactly who’s visiting your site . . . and you’ll be able to build up your own mailing list . . . or e-mailing list, if you prefer . . . of qualified prospects to e-mail your offers to!

'The champion makes his own luck.'

-Red Blaik

'We create our fate every day. . . most of the ills we suffer from are directly traceable to our own behavior.'

-Henry Miller

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20

A Sure-Fired Way To Make Your Ad Up To 300% More Effective!

People resist salespeople, and they resist sales messages that are all puffed up. The customer doesn’t care if you’re “number 1.” Many times such claims made by conventional advertisers backfire.

One sure-fire way to make your ad up to 300% more effective is to drive home the biggest, most important benefit your product or service has to offer the prospect. What can you provide them that can help them?

The more sincere you can make your message, the better you’ll do. Give them a clear benefit that you know they want. The more you focus on them, what they want, and what you can give them, the better you will be able to gain their money.

We are all in business to serve customers and make a profit. The better you can serve the customer in most cases, the more profits you can make. You should be trying hard to serve those people, help those people, and give those people what they really want. If you do that well, you are going to gain loyal customers that will come back to you again and again and again for years.

Put yourself in your customers’ shoes. It’s all about them, not about you. Think about them. Try to think about them as if they were you. Try to become one of them. If you put yourself in their place, you will be able to write to their heart and soul. Speak their language.

Know what your market wants, and find a unique way to give it to them. This is how studying customers can flat out make you wealthy! The secret to getting rich is:

1. Selling enough products and services
2. At enough profit
3. To a large enough group of people.

That’s it. You don’t have to go to college and get a degree. Simply get enough people to buy from you repeatedly at a high enough profit.

'Is not life a hundred times too short for us to bore ourselves?'

-Friedrich Nietzsche

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21

Why Buying Your Products Over Internet Auction Will Be More Than A Purchase . . . It’ll Be A CONQUEST!

One thing that really separates auctions from typical retail purchasing is the implementation of competition it involves. Yes, competition!

When you go to a store and buy something, you pick the product up off the shelf, toss it in a cart, head for the front of the store, and have it run over a scanner so they can charge you for it. Ho Hum.

Auctions, on the other hand, are actually a very different, very exciting way to buy something!

It’s like a game - look at this ratio: one product for sale offered to hundreds, thousands, or possibly tens of thousands of prospective buyers. Every prospective buyer is given an opportunity to bid on the product - the highest bid that the other prospective buyers cannot - or will not - outbid, wins the product.

This is, in fact, another extremely attractive aspect of auctions - they turn into a competition, into a game. The winner takes the product!

And, the more specialized the product is, the more that product’s market will be willing to pay for it. An old Batman comic book may not mean much to most people, but to comic book collectors, it may be worth a lot!

A specialized product like this will typically only attract the most interested buyers and the fur will fly. They want it for various reasons, and it’s all psychological. They want to have bragging rights that come with owning it - it’s more than a purchase, it’s a game they’ve won! This is why buying your products will be more than a purchase for these people it’ll be a CONQUEST!

'I’m a great believer in luck, and I find the harder I work, the more I have it.'

-Thomas Jefferson

'I find I’m luckier when I work harder.'

-Dr. Denton Cooley

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22

Instantly Increase Your Website Sales By 250% To 300% Or MORE!

Here’s one simple thing that you can do to instantly increase your website sales by 250% to 500% or more. This is powerful! What is this secret? To accept credit cards!

In the mail order business today you absolutely have to accept credit cards if you want to make maximum profits. You can easily double, triple your money by just taking credit cards. That’s the way a lot of people want to buy.

Many, many years ago, you didn’t have to do this. Most people paid by check and money orders and most companies asked for those exclusively. That was just fine. It worked like magic 20 years ago. There weren’t credit cards available to most mail order dealers. It’s even hard to get them today by some, but we can help you.

Today it has changed completely. About 15 ago a friend of ours who’s a veteran in mail order first started accepting credit cards. Right off the bat about ten percent of his business came in the Visa and MasterCard orders. He got a merchant account. Still 90% of the business was checks and money orders.

'You don’t just luck into things. . . You build step by step, whether it’s friendships or opportunities.'

-Barbara Bush

'The lucky fellow is the plucky fellow who has been burning midnight oil and taking defeat after defeat with a smile.'

-James B. Hill

Soon it changed to eighty - twenty. Still 80% checks and only 20% credit cards. Then it kind of leveled off at a seventy - thirty rate 12 years ago or so, it was 70% checks and money orders, 30% credit card orders.

Today, over 70% of all the money he takes in comes in via credit cards. It’s something like 72% as opposed to only 28% for checks and money orders.

Now we did a survey at our office a few months ago to find out what the actual number was. We found that 61% of our customers paid by credit cards and about 39% paid by check and money orders. We were getting 72% of our business from the 61%. So it’s not equal.

Not only are two out of three paying by credit card, but they’re spending more money. We know with higher priced offers - two hundred ninety-five dollars, four hundred and ninety five dollars - sometimes it’ll be over 80% who pay by credit card.

Not only are credit cards the majority of sales, they are disproportionately the most money. So you really have to have it in mail order to do business today.

On the Internet it’s a whole different ball game. While it’s important to take credit card orders by mail order, it is essential to take them for Internet marketing!

'When you work seven days a week, fourteen hours a day, you get lucky.'

-Armand Hammer

'Chance favors those in motion.'

-Dr. James H. Austin

We talked to a big Internet marketer a couple months ago that said 95% of his business was credit cards and only 5% were checks and money orders, and some of those were checks by fax, where people use their check just like a credit card and fax it in.

If you’re doing business on the Internet, you absolutely must accept Visa, and MasterCard. It also helps to have American Express or Discover, but Visa and MasterCard are essential. You really aren’t in business without them.

Yet when we check out various websites, we find that over half the people are telling people to send a check or money order. That doesn’t work very well. So we want to absolutely admonish you to get a Visa / MasterCard merchant account!

If you’re having trouble getting one from your bank because you run a home business, you’re doing business from the kitchen table, or the garage or something along those lines, then get in touch with the person who you bought this program from. It doesn’t matter, we’re all making this program available, but it’s only fair that you go to the company that made this program available to you, and they will help show you how to get a merchant account quickly and with very few questions asked. It’s something you absolutely must do. So please do that. If you’re going to do business on the Internet you must accept plastic orders.

'When something bad happens to me, I think I’m able to deal with it in a pretty good way. That makes me lucky. Some people fall apart at the first little thing that happens.'

-Christie Brinkley

‘All our reasoning ends in surrender to feeling.’

-Blaise Pascal

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23

Beat Your Competition HANDS DOWN By Doing ONE SIMPLE THING!

If you want to be successful in the mail-order business, you can quickly out-pull every ad that your competition is running by DOING JUST ONE THING!

That thing is giving the people that you do business with more and more and more of what they really want and buy. Stay close to your customers. Yes, it sounds like common sense. But if it is common sense, why are there so many other businesses that aren’t using it to their advantage?

Love your customers. They’re the ones who are giving you all the things you want. It’s the customers that can give us what we want, and you have to keep that in mind. Give them what they want. Cater to them. They are the key to your success. If you treat them right, you stand a great chance of succeeding. But if you don’t treat them well, you might as well begin digging your business’s grave.

'The profits of good luck are perishable; if you build on fortune, you build on sand; the more advancement you achieve, the more dangers you run.'

-Marquis de Racan

'Every possession and every happiness is but lent by chance for an uncertain time, and may therefore be demanded back the next hour.'

-Arthur Schopenhauer

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24

Follow These Eight Rules - And Keep Yourself Out Of Jail!

Direct-Mail and Direct Marketing is an exciting business opportunity because you can get started very small with a small amount of money. You can grow to encompass the national scope. You can run your direct mail pieces against the big businesses and compete with them.

Yes, it’s an exciting opportunity. But you should never forget that there are rules and regulations that have to be followed. Regulatory agencies are always checking on businesses. Specific laws were designed to deal with how a business is to be run.

Many people in direct response get in trouble legally because they don’t follow these rules. Very few people go to jail, though. It’s usually out-and-out crooks who end up going to prison.

Still, fines can reach up into the million dollar range, and there are businesses that get shut down by the government simply because they operated illegally.

Stay out of jail! Pay attention to the following rules to make sure you operate legally!

'Life is full of chances and changes, and the most prosperous of men may. . . meet with great misfortunes.'

-Aristotle

'Do not wait for ideal circumstances, nor for the best opportunities; they will never come.'

-Janet Erskine Stuart

1. Advertise only products you can deliver. It is illegal to try to sell something you do not have.

2. Deliver anything you advertise, and live up to ALL GUARANTEES MADE IN YOUR ADS.

3. Fill orders within 30 days, or inform customers in writing of the delay. The customer must be given the opportunity for a refund.

4. Pay all state and federal taxes required. You must keep accurate records to prove your figures.

5. Do not start or participate in illegal chain letters.

6. Do not advertise a business opportunity under help wanted. It is illegal to suggest that you will hire someone and pay a salary, unless that’s what you actually intend to do.

7. Do not commit customer mail fraud yourself. It is illegal to order something without paying for it.

8. Do not use copyrighted materials. You must have written permission from the owner of the material before you use it.

Run your business honestly and fairly, using plain old common sense. If you treat customers and suppliers in a way you would like to be treated, you will be successful.

'Fortune favours the bold.'

-Terence

'Chance favors the prepared mind.'

-Louis Pasteur

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25

Twelve Things You Can Do To Instantly Make Up To $1,000,000A Year Or More With Direct-Mail!

To plan a successful direct-mail program, you should follow proven marketing methods. The following twelve guidelines will help you avoid the most commonly made mistakes:

1) You must know who you are trying to reach with your mailings.

You must understand the market you are trying to reach. You must be able to get the best list available that targets your market. If you do not know who your market is, you won’t be able to make your offer as appealing as it needs to be. Always keep in mind that it doesn’t matter how many names you mail your offer to if they are the wrong names! The quality of your names is more important than the quantity!

2) Choose the right market for your product or service.

You must make sure your product meets the needs of the market. In other words, if you are selling lawnmowers, don’t mail your ad to that section of New York where everyone lives in apartments with no yards!

'In great affairs we ought to apply ourselves less to creating chances than to profiting from those that are offered.'

-Francois de La Rochefoucauld

'Opportunity is as scarce as oxygen; men fairly breathe it and do not know it.'

-Doe Sane

3) Make certain your ad copy is aimed at the right people.

Make sure that your ad copy matches the type of people you are mailing your offer to. If your mailing list contains people who have purchased mail-order products that cost no more than $50, and you are trying to get them to spend $500, you may not have the right mailing list.

4) Make your mailing package hard to refuse.

Your offer must fit the interests of the reader. Pack it full of value and benefits the customer can’t refuse. Be clear and direct with your offer. Don’t ramble on about things that don’t move the reader closer to the sale. Tell them what you have, how it will benefit them, and how they can get it from you now! Remember, if you confuse ‘em, you will lose ‘em!

5) Make your offer sincere and believable.

Don’t ever sacrifice good hard-hitting advertising copy in order to sound sincere. Just make sure you sound believable. Because of the amount of direct-mail people receive each day, they have become skeptical about everything they receive. The successful advertising piece will calm their nerves, make them feel like they know you, and make them feel they will be missing out on something important if they don’t order your product!

'We are told that talent creates its own opportunities. But is sometimes seems that intense desire creates not only its own opportunities, but its own talents.'

-Eric Hoffer

'How many opportunities present themselves to a man without his noticing them?'

-Arab proverb

6) Make sure your graphics fit your copy.

The right graphics can really enhance the visual effect of ad copy. But, be careful. Overdoing your graphics will only confuse the reader. If you have too many graphics, the reader will pay more attention to the artwork than to your ad copy itself. This will cost you orders. In short, make sure your graphics blend well with your ad copy and help the reader move closer to making a buying decision.

7) Coordinate your time.

Make sure you are working with the clock and not against it. Keep ahead of schedule. All it takes is a little planning and coordination. If you have to have a project done in 30 days, figure out how much of it you need to get done each week, and then break that down into how much you need to have done every day! This will help you stay focused and on track. It will keep you from having a mailing that was “supposed” to go out last week!

8) Check every detail before you begin.

Before you actually begin mailing, you must make sure that everything is correct and ready to go. Hopefully you have been doing a quality check here and there along the way. But, you should do it again. Check the sales piece. Does everything look right? Do younotice any typing errors? How about the return envelope? Is the return address correct? Did they get your postage-paid permit number on it right? Is your order form right? Is it easy to read & easy to fill out? Every small detail must be checked out before any of your mail is sent out! One small error could dramatically hurt your response.

'Luck affects everything. Let your hook be always cast. In the stream where you least expect it, there will be a fish.'

-Ovid

'Opportunities multiply as they are seized; they die when neglected. Life is a long line of opportunities.'

-John Wicker

9) Is your fulfillment department organized and ready to go?

This is one of the most important things to prepare for! When your customer places the order, they are as excited about placing the order as you are about getting it! You must be totally prepared to take the order. Can you fill the order in 24 hours? If not, why? Your customers expect and deserve fast service and turn-around time! Make sure you can deliver!

10) Always include back-end offers!

Every successful marketer knows that the way to make the most money possible is to always include a back-end offer. You can do this when you mail their product to them, or you can do it in a future mailing. But, if putting an extra sales piece in your delivery package doesn’t increase postage, why waste the money on a future mailing?

The best time to reach a customer with a new offer is shortly after they first order from you. So, why not just send them an offer withtheir package. A lot of businesses do this! Whenever you order from the JC Penney Catalog, don’t they ALWAYS send you another catalog? Of course they do! They understand this principle! Now you can profit from it! If it doesn’t cost you any extra postage to send the offer out with their order; it can only stand to make you more money!

'The greatest achievement of the human spirit is to live up to one’s opportunities, and make the most of one’s resources.'

-Vauvenargues

'It is often hard to distinguish between the hard knocks in life and those of opportunity.'

-Frederick Phillips

11) Establish a long-term relationship with your customers.

Once you accumulate your own customer list, don’t allow it to get stale. These customers represent your easiest sale. They already proved to you that they trust you, or they wouldn’t have ordered from you the first time! If you are developing new products and services like you know you should, then your customer list should be the first to get these offers. Your own customer list can out-pull an untried list three-to-one!

A good suggestion is to mail to your customer base once every three to four months! Let them know that you appreciate them as customers, and that you would like to give them the first chance to check out a new product or service you are offering! They will appreciate you telling them this and some of them will order your latest product or service.

12) Is your marketing strategy set up for maximum results?

Are you always in contact with your mailing list broker? Do you work closely with your printers and suppliers? Are you renting your mailing lists to other businesses to maximize your profit potential? Is your fulfillment depart-ment operating to its full potential? Are you always looking for new products and services you can offer your customers? Is every aspect of your business working to make you more money? If not, find a way to fix it. Remember, your goal is to SELL, SELL, SELL - And MAKE MONEY, MAKE MONEY, MAKE MONEY!

These twelve things will help you make the most money possible - if you will use them. Take another look at them, and ask yourself how your business is performing in each of these areas. Are there ways you can improve your business’s profit potential?

'Motivation triggers luck.'

-Mike Wallace

'It is more easy to get a favor from fortune than to keep it.'

-Publilius Syrus

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26

BLIND OFFERS Can Make You Rich!

A “blind offer” is an offer that tells the prospect or customer a little about the product or service you are trying to sell them... but leaves them wanting to know more. These offers do not tell your prospects or customers everything. If they want to know more, they’ll have to spend their money and buy your product or service.

Why are these blind offers are so powerful: CURIOSITY! They make people want to know more. But the only way they can find out more is to send you their money. They must buy to satisfy their curiosity.

This is a pressure/release technique. First, you tease them with your offer. You make them want the benefits you are telling them how to get. Then, you make them want what you are selling. You make them want to know more. YOU ARE PUTTING THEM UNDER PRESSURE. . . Then you take the pressure off of them by letting them send for your product or service.

The best way to learn how to use this pressure/release technique is to study the way other people are using it. Examine the sales material other people are using, and you’ll see this technique used a lot. Then pattern all of your sales material around the same concepts you see other people using.

A WORD OF WARNING: This “blind offer” strategy can blow up in your face if you don’t give your customers MORE than you promised them. Many companies make this mistake. They make their offer sound like it’s the greatest thing ever. The customer sends for it with great anticipation. And then they get cheated. THEY WILL NEVER DO BUSINESS WITH YOU AGAIN IF THIS HAPPENS. Remember, your key to getting rich is to build a business, not a promotion. You want people to be happy with their purchase so they’ll come back and re-buy from you again and again. The only way you can do this is to provide tremendous value. Give your customers and prospects MORE than they paid for every time you do business with them, and you can get rich. Over-deliver.

‘To make money is the greatest mistake in life. Do what you feel you have a flair for doing, and if you are good enough at it, the money will come.'

-Greer Garson

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27

Why Will Customer Satisfaction Make You Rich?

Satisfied customers are customers that will be willing to buy from you repeatedly. Every time they buy from you, you make more profit. There is an initial investment in getting prospects to do business with you the first time. Every time you resell to that customer, you are paying off that initial investment.

There is a cost to acquiring customers. But, if you make those customers happy, you can sell to them again and again - and keep stacking the profits up as you gain more and more customers and make them repeat customers. And, as your back-end sales keep growing, you keep making more money.

Customer satisfaction does not come on its own accord. It has to be earned. Here are two things you need to make huge profits! To make huge profits you must offer

1. Services,
2. Benefits . . .

. . . that make customers want to come back. You have to sell them something that has real value that makes people feel good about their purchase.

List your satisfied customers, and do not be afraid to ask for their repeat business. Theywill consider it a compliment, especially if you offer them a discount or something free as a token of your appreciation.

'When one door closes, another opens. But we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.'

-Helen Keller

'Luck is believing you’re lucky.'

-Tennessee Williams

Also, do not hesitate to ask for testimonials from established customers that you can use in ads, brochures, circulars, and sales letters. Using customer testimonials is a proven way that your customers can make you nineteen times more money! Ask for signed testimonials. Be sure to include a self-addressed, stamped envelope.

Sales material that included testimonials from other happy, satisfied customers has been shown time and time again to produce up to nineteen times more money - instantly! Tests have been run where they pit sales material with testimonials against sales material without testimonials. And, when the results get back in, the testimonials always make more money - sometimes as high as nineteen times more - or higher.

'Opportunities are often things you haven’t noticed the first time around.'

-Catherine Deneuve

'Opportunity is missed by most people because it is dressed in overalls, and looks like work.'

-Thomas A. Edison

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28

Direct-Response Marketing Is Going To Be Here For A LONG Time, Making Clever Businesspeople Money - Why Not Let It Make Money For YOU, Too?

Direct-response marketing is never going to go away. It is always going to be here.

Yes, there will be new innovations and new improvements along the way. Companies will come along and find all sorts of new ways to do different things. But the truth is, direct-response marketing is always going to be a viable business opportunity, and it’s always going to have the potential to make you a lot of money.

Why? Because it fills areas that no other companies are filling. It works with a niche market.

The great breakthroughs in marketing are going to come from direct-response marketers who know how to reach small groups of people that have specific things in common. This is why Direct marketing can be your financial security for life!

'Times of stress and difficulty are seasons of opportunity when the seed of progress are sown.'

-Thomas F. Woodlock

'We must look for the opportunity in every difficulty instead of being paralyzed at the thought of the difficulty in every opportunity.'

-Walter E. Cole

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29

How Two Hours A Day Can Help You Make $20,000 A Week!

Writing powerful advertising copy is your secret to bringing-in up to $1,000,000 a year or more! Advertising copywriters have power. They can use this power to make as much money as they want for the rest of their lives. The good news: You can develop your copywriting skills and learn how to write million-dollar-copy. Then use these skills to make whatever amount you want.

How Two Hours A Day Can Help You Make $20,000 A Week! Writing powerful advertising copy is your secret to bringing-in up to $1,000,000 a year or more! Advertising copywriters have power. They can use this power to make as much money as they want for the rest of their lives. The good news: You can develop your copywriting skills and learn how to write million-dollar-copy. Then use these skills to make whatever amount you want. Here’s how simple it can be: To make $20,000 a week - just sell 40 products at $500 apiece... That’s less than 7 products a day - Monday through Saturday. Using the secrets in this manual is the key to tapping into this enormous wealth. Here’s a two hour a day formula that will help you greatly:

1) Spend two hours every day “practicing” the art of writing powerful ad copy.

2) Use this time to study the successful ads of others.

3) Turn this into a hobby. Get out your scissors and start clipping the ads you like the most from the magazines that reach the market you want to sell to.

'Despite the success cult, men are most deeply moved not by the reaching of the goal, but by the grandness of effort involved in getting there— or failing to get there.'

-Max Lerner

'We’re still not where we’re going, but we’re not where we were.'

-Natash Jasefowitz

4) Keep a journal of the best sales messages, headlines, subheads and sentences you find.

5) Start writing headlines of your own. Do this, even if you don’t have a product or service to sell.

6) Then, just for fun, begin creating the perfect ad or sales letter. You don’t need an actual product or service. Just ask yourself: What would the perfect product or service have? Then write the sales material to sell it.

7) Now, take this sales material and find ways to adapt it to an actual product or service. Fine-tune it and test it in the media that reaches your market.

These two hours a day will add up. Make this time a part of your daily schedule. Do this religiously and you’ll invest over 700 hours a year developing your skills. That’s like working almost 18 - forty hour weeks every year. All you did was invest a couple of hours a day. Make it fun, and get started now!

'What helps luck is a habit of watching for opportunities, of having a patient, but restless mind, of sacrificing one’s ease or vanity, of uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully.'

-Charles Victor Cherbuliez

'The opportunities for enjoyment in your life are limitless. If you feel you are not experiencing enough joy, you have only yourself to blame.'

-David E. Bresler

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