Maximum
Money
Power!

Table of Contents

Introduction ..................................................................................................................................... 1

The Magic Trick To Make Thousands Of Dollars With E-Mail Auto Responders! .............................. 2

How To Instantly Get People Excited About Your Offer! .................................................................. 3

Your Product’s Image Could Be The Deciding Factor As To Your Future Sales! ............................. 4

How To Get Up To ONE MILLION PEOPLE On The Internet To Send You A Dollar Each! ................ 5

How Two Hours A Day Can Help You Make $20,000.00 A Week! ...................................................... 6

Movement And Motivation Are the Key To Success - NOT Meditation! ............................................ 7

The Powerful Secret Used By Almost All Millionaires ..................................................................... 8

Seven Steps Guaranteed To Make Hundreds Or Even THOUSANDS Of Visitors Promote Your Site For You Through Their Friends And Family! ................................................................................... 9

Learn As Much As You Can About Your Very Best Prospects — You Could Use That Information To Get RICH! ....................................................................................................................................... 10

How You Can Sell Products Through Using Internet Auctions - WITHOUT EVER PUTTING THE PRODUCT ON THE AUCTION BLOCK! ............................................................................................. 11

How You Can Create A Hot-Selling Book Simply, Quickly, With Less Stress And Work Than You’d Ever Imagine Possible! .................................................................................................................. 12

Some Mail-Order Marketers Use This Technique To Get Quality Merchandise For A Mere Fraction Of Its Cost. . . And You Could Do This, Too! ................................................................................... 13

How To Increase Your Profits By 1,000% To 10,000%! ..................................................................... 14

How To Make Money With NO PRODUCT! ..................................................................................... 15

Electronic News Releases Can Make You RICH! ............................................................................ 16

Increase Your Advertisement’s Believability - Through Testimonials! ........................................... 17

How To Let Other People’s Marketing Secrets - And Experience - Make You Rich! ...................... 18

How To Make Up To $100 Profit For Every $10 You Spend! ........................................................... 19

The Millionaires Secret To Selling Thousands Of Books! .............................................................. 20

Here Are Three Powerful Ways To PROVE To Your Prospects That You Have The Product Or Service They Want - Before They Even See It! .............................................................................. 21

Become An Internet Auction Broker For Your Town Or Your Club - It Could Lead To A Club Of Your Own! .............................................................................................................................................. 22

Here Are Twelve Rules Of Writing Advertising Copy That Can Make You Millions Of
Dollars! .......................................................................................................................................... 23

Two Great Ways To Promote Your Offers On Other People’s Websites! ........................................ 24

In Order For Editors To Consider Your Press Release, You Have To Offer Editors What They Want, Too! ............................................................................................................................................... 25

The Three Reasons People Won’t Do Business With You! ............................................................. 26

Show Your Prospects Exactly What You Have To Offer Them And How Great It Really Is — Use Promises! ....................................................................................................................................... 27

How To Build Your Fortune With The Things And People You Love! ............................................ 28

The Secret To Success - Building A Relationship With You Customers! ........................................ 29

There Are Four Things Every Ad Must Contain In Order For You To Make The Most Money
Possible! ........................................................................................................................................ 30

Nobody Wants Your $100.00 Bills But You Can Still Get Rich On The Web! ................................... 31

1

Introduction

Maximum Money Power!

We thank you for buying this Ebook. These secrets have catapulted many regular people into the fiscal stratosphere… and your turn could be next!

Are you fed up with working your butt off trying to make ends meet, scraping just to get by to feed your family and have the bare necessities while it seems like others are making incredible amounts of cash?

In fact, some millionaires have so much money they could never spend it in 10, 20, even 30 lifetimes - or more!

Unfortunately, most of the people all around the country don’t have this much wealth. In fact, most people are just one month’s paycheck away from true poverty. That’s right! Can you imagine not getting a paycheck next month? Where would you be? What would your life be like? Would you be able to pay the bills? Would you be able to keep your house, your car? What type of pain would you and your family be in if that next paycheck didn’t come in?

Now you don’t have to suffer these pains anymore. You don’t have to worry about being so close to the edge of pure financial disaster. Now you can take the millionaire’s secrets to making Maximum Money and you can put those into action for yourself! Now, instead of worrying about money every single day for the rest of your life, you can have the true peace of mind that comes from knowing exactly how to make all of the money you want, whenever you want, and spend it on anything you want! Yes, now you can have true Maximum Money Power for yourself, your friends, and your family.

You must know what the millionaires know. Those millionaires aren’t any different from you. In fact, many millionaires have less education and less experience than you do. But they do have one thing that you don’t and that is the secret…the Maximum Money Power secret. Unfortunately, most people don’t know this secret, but those few who do know how to make any amount of money whenever they want. Now, inside this incredible breakthrough Ebook we reveal the Maximum Money Power secret that can fill your bank account - and your pockets - with cash any time you want, for any reason.

Yes, you can spend it on anything you want! A new home, a new car, vacations for your family…anything you desire for your friends and family! Imagine what it would feel like if at any moment you could take the magic lamp, rub it, and instantly you would have the pile of cash that you need for anything you want in your life.

With this electronic book in your hands all your dreams could come true. Now it’s time to turn to Chapter 1 and get started down the road to a whole new life!

2

The Magic Trick To Make Thousands Of Dollars With E-Mail Auto Responders!

In our business, we do a lot of lead generation advertising, mainly through magazines, postcards, classified ads, and display ads. When we get someone to respond to our lead generation advertising, we then set them up in a sequence of letters.

For example, we may have a classified ad that offers a free report. They will contact an 800 number and leave their name and address. We have a company that transcribes those names and addresses for us and e-mails them to us on a daily basis. Then, we will mail to them the report. Let’s say we get one hundred leads one day. Out of those one hundred, we’ll have “X” amount that will buy from the first report. We’ll still have some that requested it that did not buy. So, three weeks later we’ll send them a second report. We’ve got some campaigns where we’re up to a sequence of five and six letters after they become a lead.

Well, one thing we’ve done in the past quite often is take this same concept and use it with auto responders. We’ve sent a lead generation e-mail message to targeted opt-end e-mail lists offering free information. The response mechanism would be an e-mail address which sends them to an auto responder which would have our sales letter.

This auto responder just automatically e-mails them the sales letter. The ones who don’t buy from that letter will get another letter automatically a couple of weeks later. The auto responder does this. We’ve talked about placing classified ads. That means your prospect would have to send an e-mail to your auto responder. The auto responder will automatically send whatever you’re offering for free.

Another great thing about the auto responder is it captures every e-mail address that requests the information, so you’re building an e-mail list that you can e-mail other offers to in the future! This is the magic trick you can use to make thousands of dollars with E-mail auto responders!

3

How To Instantly Get People Excited About Your Offer!

If your product is a money-making opportunity, one of the best things you can do is put pictures of money on your website! This is how to instantly get people excited about your offer!

When they come to your website, that picture of money will instantly grab their attention. Words take a few seconds to set in . . . but a picture of money is an instantly recognized icon, and is instantly exciting!

Almost everybody would like to have more money, and do less work to get it. Indeed, money has become one of the most important, most coveted commodities of all time. It’s instantly recognized, and it’s instantly desired. That’s why something as simple as a picture of money on your website will instantly have most prospects excited and interested in reading to find out what you have to offer!

And typically, the larger the bill denomination, the more enticing that image is! A one-dollar bill is common - but what about a hundred dollar bill? Or a thousand? Ten thousand? These are even more attractive because they represent more money!

4

Your Product’s Image Could Be The Deciding Factor As To Your Future Sales!

By creating and using the best looking cover that you can, you can potentially make at least ten times more money than if you don’t pay any real attention to it.

Why? Many of our readers will not be trying to get their products into bookstores, instead focusing on the direct mail method. But, you’re after customers that will continue to buy from you repeatedly. And part of the secret of getting people to buy from you repeatedly is presenting a very good image of yourself and your products.

Gaining repeat sales will help you push your profit margins higher and higher. So you should always come up with the best cover you can - because the cover of your book can easily make you ten times more money!

5

How To Get Up To ONE MILLION PEOPLE On The Internet To Send You A Dollar Each!

“How to get up to one million people on the Internet to send you a dollar each.” It sounds hard to believe. People in direct mail always joke about it. If there was only a way to get a million people to send you a dollar each, you’d make a million dollars. And it never happens.

But, one man on the Internet is doing it! We’re going to tell you his secret. Then we’re going to tell you how you can actually apply it to your situation, and to your product, to make it work for you, too!

There is actually a site on the Internet founded because a gentleman got an idea for a way to make money without much effort. And all he did was put up a web site that delivers a “joke of the day.” His web site delivers one joke every day. So either he is a really funny guy or he gets help from lots of other people. Actually, from what we hear, people send him jokes and he publishes the best ones and sends them out via e-mail to people who receive the “joke of the day.”

People actually pay him, in this situation, a dollar to receive the jokes in their e-mail every day. It kind of brightens people’s day. People are busy, they have a lot of stuff on their minds, and to get a joke in their e-mail when they get to work every day is refreshing for them.

He had a lot of people sign up for this service really fast and made a lot of money quick - and all he is doing is delivering the “joke of the day!”

Perhaps, that market is cornered now. There probably isn’t too much room on the Internet for a joke of the day, but there are lots of ways you can use this idea that he had to make money with your products. And we’re just going to share a couple of them with you.

First of all, what he did is not only sell a joke, but he also sold advertising. There were a lot of people signed up for this service. He had a million people and maybe even more. He had a million people sign up to receive this joke of the day in their e-mail every day.

Now, granted, it’s not a targeted market. Lots of people like jokes. But, the right product could sell really well to this group of a million or more people that are receiving the joke of the day in their e-mail box every morning. So he went out to advertisers, maybe someone like amazon.com who sells books.

There are lots of places on the Internet that are generic on specific non-niche markets where he could actually get them to pay him to send their advertisement out. A banner ad or maybe just a classified ad in that e-mail so that when people get their joke, not only do they see the joke but they also see a word from our sponsor.

Another option would be an “advertiser for the day” and he might have a few of those in each of those e-mails every day. But that means 365 days a year, he’s got people not only sending him a dollar to receive his joke of the day, but he also has businesses, whether they’re on the Internet or not on the Internet, in this e-mail that he sends out 365 days a year.

Now, think about it. We don’t know how much he was charging, but if you have a million people who are eager to receive your e-mail every day, how much can you charge businesses who want to advertise in that e-mail that you are sending to a million plus people? That’s a lot of people getting that e-mail every day - and you can make a lot of money that way.

Perhaps you don’t have a joke of the day that you can send out. There are lots of ways you can take advantage of this idea. For example, you could have the gardening tip of the day. You could have a web site that is geared towards gardeners, and every day you give a gardening tip of the day. You get people to sign up, to send you a dollar to receive a gardening tip of the day.

Maybe you do a recipe of the day. Maybe you have a recipe card that you send out via e-mail every day, and every day you get people to contact you if they want to receive this recipe.

Perhaps you don’t want to charge for it. That’s fine. You can make money only off the advertising if you so wish.

If you have a million people sign up to receive your e-mail, your tip of the day every day, how much can you charge for advertising? Quite a bit ...

You can do it with gardening, you can do it with recipes, there are lots of different subjects that you could cover, where you can just send people a tip of the day.

Now, the great thing about doing something like this is that you can have everybody else do all the work for you. For example, if you’re doing a recipe of the day, you can massage people’s egos. They like to see their name in print. So instead of actually having to submit all these recipes that you come up with on your own, all you have to do is, within each e-mail that you send out, you can say, “We’re accepting recipes. Get your recipe published as our pick of the day, our recipe of the day.”

People will submit their recipes and you can just fill them in. Just e-mail their recipe out. Give them credit for having the recipe. And you’ve got people actually giving you the content for your e-mail every day! You don’t even have to do the work.

You might need some of your own recipes to start it off, but once you get going, and people know that they can submit their recipe, or their gardening tip, or whatever it may be and get it actually e-mailed to hundreds of thousands or even millions of people, people will get excited about that, and they will be more than happy to submit their best recipes, their best gardening tips, or whatever they have!

6

How Two Hours A Day Can Help You Make $20,000.00 A Week!

In this article I’m going to show you how two hours a day can help you make $20,000.00 a week.

Now, $20,000.00 a week sounds like an awful lot of money to someone who’s never even made $2,000.00 a week. But, I promise you, the more money you make the more money you start seeing as possible to make! Pretty soon, when you’re making $2,000.00 a week, it is pretty easy to start seeing yourself making $5,000.00 a week. When you’re making $5,000.00 a week, you can see $10,000.00 a week. When you’re making $10,000.00 or $15,000.00, you’ll start seeing that it is possible!

I am here to tell you that it is possible to make $20,000.00 a week on the Internet. I am going to give a simple system here that could make you a lot of money IF you follow it!

I just want to point out that writing powerful advertising copy is your strategy for bringing in up to a million dollars a year or more! Advertising copywriters have power, and they can use this power to make as much money as they want for the rest of their lives. That’s the potential that you have here!

The good news is: You can develop your copywriting skills and learn how to write million dollar copy. Once you do that, these skills can make you whatever amount of money that you want!

Here’s how simple it can be. To make $20,000.00 a week, all you have to do is sell 40 products at $500.00 apiece. That’s all you have to do!

That’s less than seven products a day, Monday through Saturday. Using this simple strategy is the key to tapping into enormous wealth. You just have to learn how to write good copy!

Here is the two-hour-a-day formula. If you’ll practice this two-hour-a-day formula, I promise you can have the potential to make $20,000.00 a week, or maybe even $50,000.00 a week! It is possible, believe me! The only reason I say it is possible is because we are doing it right now! That’s how I know it is possible for you to do it too.

First off, you have to spend two hours a day practicing the art of writing powerful ad copy. Use this time to study the successful ads of others. Turn it into a hobby. Get out your scissors and start clipping the ads from different magazines that reach the market that you want to sell to.

Try keeping a journal of the best sales messages, the best headlines, the best sub-heads, and even the best sentences that you find out there. Then practice writing some headlines of your own. Remember, you are doing this as just a hobby. You can practice even if you don’t have a product or service to sell. It doesn’t matter! You can still practice!

Remember, this is just a hobby that you’re engaging in for two hours a day. My suggestion is that you get up an hour early and then go to bed an hour later than you normally go to bed. Two hours a day!

Just for fun, start trying to create what you think is the perfect ad or sales letter. You don’t need an actual product or service. All you have to do is ask yourself, what would the product or service have? If I had the perfect product or service, what would it be? Or, how would I sell it?

Then, just write the sales material to sell it. Just do it for fun so you don’t have that pressure on you all the time. Then, take this sales material that you’ve created along with your swipe file and find ways to adapt it in an actual product or service. As you fine tune it and test it, you can make tremendous amounts of money with this!

Now here is the thing I want to share with you. Two hours every day can add up, and if you just make this part of your regular schedule, and you do it religiously, each year you are going to invest over 700 hours developing these skills.

That’s what these things are; they are skills. It takes skill to do this kind of stuff! Anybody can do it, but think about it - just two hours a day. That’s almost like working 18 different 40 hour work weeks every year, and all you have to do is just invest a couple hours a day. If you keep it fun and get started now, I know that a year from now you’re going to be in the position to transform your entire life and business!

7

Movement and Motivation Are the Key to Success - NOT Meditation!

One of the smartest marketers we’ve met in our lives - one of the top five ones - said something that was so powerful. He says that you can learn more from movement than through meditation. Ever since we’ve heard that it’s proved to be a great inspiration.

8

The Powerful Secret Used By Almost All Millionaires

LEVERAGE is a powerful get rich method that almost all millionaires use in one way or another. This strategy lets them get the biggest result from every dollar they spend and every hour they work. Rich people don’t have any more time or energy than you do. They find many different ways to make up for their limitations. That’s what leverage is.

Many of the secrets in this program let you tap into the powerful get-rich principle of leverage. They let you make the biggest amount of money for the smallest amount of time, work, and effort. Put these methods into action, and you’ll be using the same type of strategy that is used by almost all millionaires.

9

Seven Steps Guaranteed To Make Hundreds Or Even THOUSANDS Of Visitors Promote Your Site For You Through Their Friends And Family!

This time, we’ve got seven steps guaranteed to make hundreds or even thousands of visitors promote your site for you through their friends and family! We just discovered this the other day!

I know we’ve talked in other articles about affiliate programs. I’m sure we are going to talk more about them in later articles. This is a program that’s unique because it takes the affiliate program to a different step.

In the past, for someone to sign up and earn commissions from you and help promote your web site through an affiliate program, they had to have a web site. This company is favemail, and you can find it at www.favemail.com. They have set up a system where you can encourage visitors to your web site to set up a system in which a banner ad that advertises your web site and a little tag line above it with their own personal recommendation is added to every e-mail they send out to anybody they e-mail to. They choose to participate.

Here are the steps:

1. Visit www.favemail.com.
   
   
2. Create a banner ad or copy one from your own web site.
   
   If your web site has a banner ad on it, or if you’ve got your banner ad on another web site somewhere, just go there and select copy and save it. That’s how you can collect it. Also, if you type “banner ad” into any search engine, you will find several web sites that have free or very inexpensive services to create banner ads for you.
   
   
3. Go fill out the favemail sign-up form.
   
   There is a form on the site where you sign up, set up an account, and actually set up a page where your banner is stored along with all of the comments that people are leaving about your web site.
   
   
4. Upload your banner.
   
   
5. Select a favemail icon.
   
   They have little icons that you can pick from, and they have several different kinds so they can fit the style of your web site.
   
   
6. Paste that icon in any and every web page on your site that you wish.

This is just a simple matter of taking the little text and such that directs people to that icon and then to your page. You click it and just add it into your web site.

7. Tie your favemail icon to an affiliate program of your own.

Or, you can actually set one up through favemail and offer to pay people points for promoting your web site. When it results in sales, it encourages your users and visitors to your web site to promote your favemail.

This is a brand new system and it works really great! What I like about this is the fact that with affiliate advertising you are seeing ads on other web sites, and it is a great way to do it. It is a proven model.

This is more akin to what they call “viral marketing” where your visitors are telling a friend, “Hey, here’s a neat site I found, you ought to go visit it,” and they’re being rewarded for it. Not only that, but it also encourages the friend. There will be a place to click to add it to their favemail which takes them over to set up and download your banner so they can send it on.

It spreads! The more people send this out, the more people that send it out and it grows. It is absolutely free of charge, it takes just a little bit of time, and it is a very unique model. It is a unique twist on an existing idea.

10

Learn As Much As You Can About Your Very Best Prospects — You Could Use That Information To Get RICH!

You want to single out the people that are the most likely to become your best customers. No one else matters. You have to be extremely focused as far as knowing who you are trying to reach.

Some of this comes with learning through experience. There is no substitute for knowing your best customers, and you will get to know your best customers if you’re dedicated to them over a period of time.

You’ll learn what they like and what they don’t like, what kinds of products and services really attract them the most. This is how to easily target the select audience that you want to reach!

It all comes down to having that important knowledge of what gets your prospects interested, excited, and passionate. What are their interests? Use this information to target your specific market, get its attention, and get its orders.

11

How You Can Sell Products Through Using Internet Auctions - WITHOUT EVER PUTTING THE PRODUCT ON THE AUCTION BLOCK!

Here’s a successful technique that we’ve seen - we have noticed on the auction sites that people seem to be more open to something that’s very specific and hand-written, even if they don’t know who you are, than they would be if you just sent them an e-mail, out of the blue, offering to sell an item.

Here’s a neat trick we’ve seen that works: you have an item that is very similar or the exact same thing that has just sold on an auction. You’re watching that item. Look and see if it’s for sale, if someone else has sold it - watch who bid the second lowest and didn’t win.

Then, e-mail them an offer that you have the same item and you’d be happy to sell it to them for the same price as the other one went for. We’ve actually bought items this way when we were the second highest bidders and didn’t get the item . . . but the guy e-mailed us and said, “Hey, I have one of those and I was just getting ready to put it online. Would you be willing to pay what you bid for that item?”

This is an excellent way to introduce prospects to items that are similar. You can do that in jewelry, for example. If somebody’s bidding on a certain size of ring, you could say, “I have a different one, let me send you a photo of it.” You can actually market some of this stuff through Internet auctions - WITHOUT EVER PUTTING THE PRODUCT ON THE AUCTION BLOCK!

12

How You Can Create A Hot-Selling Book Simply, Quickly, With Less Stress And Work Than You’d
Ever Imagine Possible!

A lot of people think that it might be very difficult to turn out a big book. I think that one of the simplest ways to do it is to take lots of notes and then just get started - and do it! Of course, you should pick a hot topic - something that everybody is talking about - something that is in the news.

What I’m going to talk about is a very simple idea of how to create a product without having to write - without having to sit there with a blank page and come up with lots of things to put on it - Something that can certainly create a product that can be a hot seller if you pick the right topic.

13

Some Mail-Order Marketers Use This Technique To Get Quality Merchandise For A Mere Fraction Of Its Cost. . .And You Could Do This, Too!

Some mail-order firms continually search for, and rely on, distress merchandise that can be offered at bargain prices. The purchasing of distressed merchandise is one secret that some entrepreneurs use to get super quality merchandise at 5 cents to 10 cents on the dollar!

Many companies buy up inventories of other companies. They will spend hundreds, thousands, sometimes even millions of dollars buying up these inventories. Then, they sell it out to other companies a piece at a time for a significant markup.

A smart entrepreneur can buy this extra or liquidated produce for virtual pocket change per unit. The price to the entrepreneur can be as low as 20, 15, 10, sometimes even 5 cents on the dollar!

If this opportunity sounds attractive to you but you’re not sure how to contact these liquidation firms, rest assured that they are out there. But it may take some effort on your part to find them. Do some research, make some calls, check some phone books. . . . Eventually you’ll come across them.

14

How To Increase Your Profits By 1,000% To 10,000%!

There is one proven effective way to immediately increase your profits. If you are not doing this simple thing, start doing it, and your profit will immediately increase. They could skyrocket!

What is this simple thing: Back-End Sales! That’s it! As simple as it may seem. Many businesses skip this important step. They always try to get new customers, and they do a good job at it. But they forget about the customers once they order.

It doesn’t matter what you are selling! You must come up with other related products and services to sell the people who initially buy from you. This simple step can increase your profits greatly.

You should always be on the lookout for related products that you can sell to your customers. Your business needs back-end profits in order to survive. There simply isn’t enough business on the front-end to justify not having other back-end products and services.

Remember this important point, and you will be ahead of a lot of others in the business who think they are doing well without a back-end product or service. Take some time right now to write down some ideas you may have for back-end sales to your customers!

15

How To Make Money With NO PRODUCT!

The beauty of selling advertising is there is no product. There are really no customers. You just have a few sponsors you deal with. You don’t have shipping and receiving, merchant accounts, packaging, UPS, returns, and all of the tasks you do when you sell a product.

We sell products, so it’s not the end of the world to have to do all of that. We do it here, and it’s part of business. But the dream of every marketer is to have some simple product - something that makes money without all of that baggage.

That’s how these advertisements are. You are basically selling electrons. It’s amazing!

You can do this! You don’t have to have a joke-of-the-day, but some of the other entertainment and fun services and markets that we have noticed are 1) horoscopes. I know people that check their horoscope every single day. It is like the joke-of-the-day where you reach them 365 times a year. That’s a lot of impressions - and you can sell advertising.

There is software that you can get for free or almost free that will put the horoscopes on your site. A lot of people are adding this to their site. They don’t necessarily have an astrology site, but they just put the horoscope on there as part of the site. One site that does this, for example, is a match site where you match up with people. It is not an adult thing in any way. It is very wholesome. They have a horoscope on there that says, “Check your love compatibility horoscope.”

There is a bit of a slant. It doesn’t talk about how today is your day to get a raise, or make more money, or anything like that. It’s a romantic horoscope, and they put that on their site just so people will come back. And it works great!

Speaking of matchmaking. There are two web sites, match.com and matchmaker.com, that both sold recently. One sold for $70,000,000.00 ... and it was selling a matchmaking service! I believe it was $39.95, and they were signing up 10,000 customers a week. So this sale was to buy this up and running business with the cash flow. But it is entertainment and fun. Nothing serious about it. No product delivered. All electrons.

A friend of ours has a website where he reviews wines. He’s finally loading the photos in there. He has the Sony Mavica camera, which he bought it at Office Depot. He snaps a picture, he pulls out a disk, he loads it into his computer, and BOOM the photo of the bottle of wine is on his site. Then he writes a short blurb.

The wines are written about in many magazines and newsletters. One man has a newsletter about wine. It is $40.00 a year, and he has thirty thousand subscribers and makes over a million dollars a year just writing about how tasty these wines are! And, all the wineries send him the wines for free.

Our friend’s site will be like that but it won’t be in print. It will be free, but he’ll sell advertising. Same idea.

16

Electronic News Releases Can Make You RICH!

Now, let’s talk about on-line news releases and articles. There are thousands of magazines called “E-zines” and newsletters published on-line. These are great, great sources of free advertising. Newsletters are popping up all over the place in cyberspace.

You can send your news release or article (the news release is more factual information about a product and the article should be good information about a subject where you put that tag line at the top or at the bottom of your article). You can send this to all sorts of E-zine publishers and newsletter publishers on the Internet. There’s even a company called Gach 98, whom you can contact via e-mail at Gach98@aol.com. You can send your releases and articles to this company, and they are in the business of distributing them to hundreds or thousands of sources of E-zines and newsletters on the Internet.

There’s another company that deals just with newsletters. It’s called www.site-city.com. They have hundreds and hundreds of newsletters. They’ll tell you about the contents of these newsletters so you can pick the ones you want to send your articles or news releases to. This is a wonderful way to get free publicity, and we feel it’s something that you should get busy doing.

Don’t try to convince yourself that you can’t write articles or news releases - YOU CAN! If you absolutely convince yourself you can’t, then, of course, you won’t do it. You can get someone to write them for you. You can also gather information from other sites and rework the information so it’s not plagiarized, or you can get government information that is copyright free and make up some articles with those. We encourage you do to this because you can get hundreds and hundreds and hundreds (maybe even thousands) of E-zines and newsletters to publish what you want to produce - and the news releases you send them can make you rich!

17

Increase Your Advertisement’s Believability - Through Testimonials!

Testimonials are why there may be thousands of dollars locked away in your file cabinet - AND YOU DON’T EVEN KNOW IT!

People will believe your customers more than they will believe you. Believability is a key element in any ad. You have to make your ad as believable as possible, because this will decrease the prospect’s skepticism and make them more open to buying what you offer.

One of the best ways to gain this believability is through testimonials. You have to aggressively go for testimonials, though. Offer customers free bonuses to gain their testimonials. Ask them questions. Get statements. Have them sign a release that gives you permission to use their name. Then, use them to your advantage to make your ads more believable - and more profitable.

18

How To Let Other People’s Marketing Secrets - And Experience - Make You Rich!

What if a firm has a successful concept that would increase your profits?

The obvious answer is to simply contact that person with the required expertise, and offer to pay him/her a fee for his/her advertising, operational, production, marketing, or other concepts that are working for him/her.

The most successful marketers are never so arrogant as to assume that they cannot learn some very valuable lessons from someone else.

Therefore, you could offer another appropriate firm a percentage of all your profits or savings that are the result of having applied its concepts to your business. Once again, the type of deal you make is entirely up to you.

19

How To Make Up To $100 Profit For Every $10 You Spend!

Sell specialized information to your best customers. — The profits you make for doing this can be enormous because of two things:

(1) The high perceived value of information.

(2) The fact that your best customers trust you.

These two factors work together: (A) The high-perceived value of information lets you sell it for huge amounts of money, and (B) The trust from your best customers can make you BIG profits because a large percentage of them will re-buy from you. We’ve made huge profits of up to $100 profit for every $10 we spent. This is the secret you can use to do it.

20

The Millionaires Secret To Selling Thousands Of Books!

Don’t sell books. Sell results. Sell benefits. Sell solutions. Dramatize. Make them want the end results... This is the millionaires secret to selling thousands of books. Here are a few other tips, tricks, and strategies:

1. Tell a story about the successes that you or someone else has had with the benefits in your book.
   
   
2. Sell these books to the hottest market, to the people who place the biggest value on the benefits you offer.
   
   
3. Create a STRONG MARRIAGE between your sales message, market, and media. Don’t try to be everything for everyone. Focus on that one person you are trying to reach... Then find as many ways as possible to give that person something they really want.

These three strategies can help you sell thousands of books or other informational products every year just like they have for us.

21

Here Are Three Powerful Ways To PROVE To Your Prospects That You Have The Product Or Service They Want - Before They Even See It!

Your customers are buying a product or service without actually being able to see it. If they go to Wal-Mart, they can look at the product before they decide to buy. But with mail-order, you are asking them to send money on blind faith. Here are three powerful ways to prove to your customers that you have what they want - before they even see it:

1. Performance Evidence. This is something that tells them that your product really does everything you say it does. The best way to provide this evidence is with testimonials! Let them hear what other customers are saying about your product.
   
   
2. A Strong Guarantee. How are you going to back up what you are saying? Are you so positive that the product will get the results you say that you will offer a really strong guarantee? Many people haven’t figured out that the guarantee is a sale-enhancer, and not a money-loser. Many people think that a strong guarantee will somehow cause you to lose money. But, the opposite is true... If you have a strong guarantee, people will more likely believe what are you saying - and that will lead to more sales and more money in your pocket!

3. Free Sample. A free sample can be a variety of things, depending on the product or service you are offering. If you sell a wonderful chili seasoning, then include a small sample with your sales letter. This will help build credibility among your prospects. They can actually try the sample, see that it is everything you say it is, and then order. Whatever your product, if you can offer them a free sample, it will increase your credibility.

If you can use each of these three things in every one of your sales packages, you will likely increase your response. If you already have sales packages, take a look at them. Do you include these three things? If you haven’t put together any sales packages yet, then you can use these with your very first package!

22

Become An Internet Auction Broker For Your Town Or Your Club - It Could Lead To A Club Of Your Own!

There are clubs that hold auctions among their own membership. They might do charity auctions, or they might do other things for fund-raising to help build the club’s treasury. In most clubs we’ve seen almost nobody pays up their dues, or the dues are never as high as they should be. So, they always have other little fund-raising events.

So . . . why not set up an Internet auction as a fund-raising event for a club?

You could also offer to watch the Internet auctions for specific “want lists” that the club’s membership is looking for. You could help bring those items to their attention, and help them bid on them. By doing this, you’re actually providing that club with a buying service, helping these other people find items on the Internet auctions. Who knows, it could even lead as far as the beginnings of an auction club!

You open yourself up as, literally, an auction broker for your town. People bring you items to put on Internet auctions. You start a club of people that use these auctions, even if you’re not doing it yourself. This is going to get you in touch with other people that know tricks, what items are hot, and what items are not.

You could really study the different auctions. You could find yourself really benefiting that way as you expand yourself outward and offer auction services to other people as a founding member of an auction club. It could even be an insignia or something you put by your name. “I’m a member of. . .”; “The Topeka Chapter of. . .”; “The On-Line Auctioneer’s Club of America.”

23

Here Are Twelve Rules Of Writing Advertising Copy That Can Make You Millions Of Dollars!

There are 12 basic rules of writing effective advertising copy. If you will study these rules and use them every time you write a new ad, you will be on your way to making millions of dollars. These 12 rules are:

1. Experiment with different formats to maximize the amount of copy that can fit into an ad!
   
   
2. Achieve maximum clarity and impact of key points, even if it is at the expense of eliminating lower priority points!
   
   
3. Make every effort to bullet low-priority points, one after another, in the sales letter, and get them to fit into any length with clarity!
   
   
4. Immediately reduce or eliminate graphics in order to incorporate more copy. Graphics should seldom be used in a sales letter!
   
   
5. Low-priority copy points that can’t be introduced into a sales letter could be used in a brochure or some other form of insert.

6. Consider shifting a high-priority point to a special highlighted insert, such as a lift letter!
   
   
7. Know that it is more important to cover key points clearly, completely, and persuasively, than to include the low-priority points!
   
   
8. Don’t try to write your sales letter to the exact length on the first draft, knowing that you will likely go back and do some editing later!
   
   
9. Don’t try to fit in more copy and end up compromising your sales letter’s readability!
   
   
10. Don’t reduce your type size beyond what is tolerable and readable, knowing that clarity and readability are much more important!
    
    
11. Provide prospects with proof of claims and believability of key benefits!
    
    
12. Never waste valuable copy space talking about you and your company, knowing that people care more about what your product will do for them!

These 12 things can help make your sales material bring in top dollars! You should try to make sure that every sales letter you produce includes all these things! If you do, you will be on your way to making maximum dollars with your sales letters!

24

Two Great Ways To Promote Your Offers On Other People’s Websites!

When it comes to promoting your offers, your informational products, or other types of products and services on other people’s web sites, there are two main ways to do it.

The first is you make it available to them and they promote it, they get the order, they share the money with you, and you drop ship to the customer. If you can’t just send it online, then you do the actual mailing of it.

That’s good, but a better way is if they will get what seems to be an independent testimonial and endorsement for your product and put a link on their site that takes the people from their site to your site, where you then make the sale yourself.

Some people won’t do this for you because they don’t know you, and they don’t know if you’ll pay them. But once they have confidence in you, this is a better way. Then you have their testimonial - their endorsement of your product - and you don’t want just an ad on their site. You want a testimonial. And because people are lazy and they’re busy, you send them the great endorsement. Then you give them the right to edit it if they want.

It is much better, though, if they’ll link to you and then you make the sale. You didn’t tell them that you wouldn’t pay a commission to the sites that sent them, it appears it’s an independent, unbiased recommendation.

Most people will want to do it the first way. They’ll want to make the sale, and then split the money with you, with you taking care of fulfilling it. But once you build up some rapport, you like to do it the other way where they read the glowing testimonial on this other site, and then that site lets them link to your site where you make the sale. And of course, you still pay the commission. So we think that this is an idea that many people can accomplish.

25

In Order For Editors To Consider Your Press Release, You Have To Offer Editors What They Want, Too!

Newspaper and magazine editors will help you get rich! But to gain their help, you have to give them what they want too. Editors are not in the business of helping you promote your product or service; they are in the business of pleasing their readers. Your whole proposal to them should focus on the fact that you have a product or service that can give their readers something very important to them.

Let’s look at the example you read earlier about the man who wrote the book How to Stretch Your Paycheck. In that particular magazine that book dealt with something very important to the magazine’s readers.

Yes, the man was lucky. But was luck responsible for mailing that news release to the magazine? No, that was his decision. You create your own luck. You get lucky through getting into the market and trying things.

Some people try free publicity by sending out a few news releases. They don’t get very good response from these news releases, though, and they give it up and say it didn’t work for them. Those people fail to realize that even the people who make a lot of money play it as a numbers game. You don’t get into many publications, but the ones you do get in have the potential to make you a lot of money. You have to treat it like a business, not a gamble.

Another thing you should remember is that you can’t just cross your fingers and haphazardly slap together loads of cheap items and mail them off to editors. They won’t take it seriously, for good reason. You have to put together a professional package. When you read through a magazine and read stories about successful products and individuals, almost every single one of those stories was generated by a professional publicity company.

It seems like common sense, but you would be surprised how many people pay little or no attention to it. They see it as a gambling where they just send something cheap to an editor hoping that they will get lucky. Then they end up giving up because no one who gets their mailing takes them seriously.

26

The Three Reasons People Won’ t Do Business With You!

There really are only three reasons a prospect will not do business with you. If you can eliminate these three reasons, you stand the best chance to make the most money.

Reason #1: You are selling to the wrong market.

In this case, you have picked the wrong market to target your product or service to. They aren’t buying what you are offering because they don’t want or need your product or service. This is why it is so important to focus on a target group. You must find the target market that most wants and needs your product or service.

Reason #2: They don’t have the money.

This is a very rare situation. It’s amazing how people will magically find the money to buy something when they really want or need it! Usually, people who say they don’t have the money really don’t want your product. Possibly you haven’t created enough desire or you haven’t given them enough benefits of buying your product. So, there again, you are back to making sure you have selected the right target market so the maximum number of people are going to be interested in your product or service.

Reason #3: They don’t trust you.

This is very important. You must make sure your customer trusts you. Why wouldn’t’ they? Well, that depends. Some people will not trust you if they feel that you are not being 100% honest with them. Maybe they feel that what you are telling them is way too good to be true. That is why it is important to tell them why you can do what you are doing. Many times a business will tell a customer that their regular price is $195, but they are selling it today only for $29.95. The customer questions why a product that should normally sell for $195 is selling for less than 30 bucks. If you had this offer, you need to tell them why you can do this. You must give them every reason to believe in you and your product. Give them a good list of benefits, and then back it up with your product. Sometimes offering a good, honest money-back guarantee is all it takes to make your customer believe you.

These three things are very important to the success of your business. You must be able to overcome your customers’ objections and complaints before you can successfully sell them a product.

27

Show Your Prospects Exactly What You Have To Offer Them And How Great It Really Is — Use Promises!

Making a promise is how to give your prospects a “reward” for reading your ad or sales letter. What kind of promise? A promise that’s powerful enough to captivate their attention and suck them in.

Make strong promises of benefits. The prospects will be drawn to the ad — into it — and the ad will seem to offer them some kind of reward just for reading it. It will seem to give them something they really, really want.

The more specific the promise is, the better. Give your prospects exact numbers and figures whenever possible. This adds believability to your promise, and it’s a way to show the prospect that the benefit has been delivered before.

What is the reward? The reward is knowing that you have what they want. By reading the ad, they gain the knowledge of where they can get the solutions to their troubles — the benefits that they want.

28

How To Build Your Fortune With The Things And People You Love!

This is an overall strategy that we put together for people who want to make money for many, many years with Internet auctions - an overall marketing strategy for you to keep in mind and use.

First of all, understand that a lot of the people who are out there on these Internet Auctions are cut-off. We’re living in a society right now, where the computer is actually the link that people have with the rest of the world. You need to understand this concept because that’s the foundation of this marketing model. The computer is right there. These people are lonely and cut-off, and they’re getting their source of (not only entertainment) social needs being met online.

People want to associate with like-minded people who are just like they are. When we get together with some of our relatives, we have nothing at all to talk about. We’ll sit in a room with our relatives and we won’t know what to say to them. But, if you put us in a room with people like Alan Bechtold, Russ von Hoelscher, Jeff Gardner, and everybody on our panel - in other words, people in our business - and we have tons of stuff to talk about.

When you’re with people who are like-minded and who care about the same things that you care about, you have a real bond with those people. You have to understand that to understand this: People like buying from other individuals who share their same interests. It all fits together!

Our #1 tip is: You should sell items that you either love or things that you are interested in. You then sell those to other people who also love those kinds of items and are interested in those items.

If it’s something that interests you and something that you want to throw your whole life into - your passion - that’s what you should sell! That’s the kind of business that you should be in on these Internet Auctions. You should sell to these people, build bonds with the people who buy from you, and then remember: The secret to getting rich is to resell people again and again.

You’re not going to get rich on these Internet Auctions by selling to one person one time. You might make a $1,000 or $2,000 for one transaction. That’s fine, and everybody likes making money, but the key is that you have to resell to these people again and again. You stay in touch with them. You send them some friendly e-mail. You tell them about your new items you have that are of interest to them.

Remember, for those people who are out there listening and are afraid of these Internet Auctions, a few hours of simple instruction from somebody who’s well-versed on Internet Auctions and a few days of practice, and you can be an old pro at this.

Stick with the items that you love. Stick with items that are very similar, so that once you sell something to someone one time you can go back to that person and sell them over and over again. You have a friend now. You have a bond with a customer. They will re-buy from you. That’s the closest thing that we know to having fun, making money, and having a wonderful life - sell things that you love to people that you care about and people who care about you. In the end, you’ll be making a lot of money . . . but you’ll also be living a wonderful life.

29

The Secret to Success - Building A Relationship
With Your Customers!

Then you build a relationship with them to keep them coming back to your web site again and again.

You can’t make any money on the web, in our opinion, with one sale unless you’re selling houses or cars. But with most of the products and services that we sell, we want to sell that person other similar products and services.

We want a relationship with our customer. As the months and years go by, we want them to come back again, and again, and again and keep buying from us. That’s how you really get rich.

30

There Are Four Things Every Ad Must Contain In Order For You To Make The Most Money Possible!

Every ad, whether it is a sales letter, a circular, a postcard, or a space ad in a magazine, must have these four things in order to make the most money! These four things are:

1. Attention-Grabbing Headlines. Your ad must have a headline that forces the reader to take notice and read your ad.
   
   
2. Information That Is Of Interest To The Reader. You must arouse the reader’s interest by giving them information they want to read about.
   
   
3. Benefits. You must convince the reader that they will benefit by ordering your product.
   
   
4. Action Words. You must get the reader to act by either ordering the information or requesting further information. They must be able to get the information they want right now, or they may lose interest!

When you are creating your sales piece, make sure you include each one of these four things! They will help to give you the best response possible. Also, when you are writing, always use the word “you” instead of “me.” Always put the customer in the story. Make it personal, and you will increase your sales!

31

Nobody Wants Your $100.00 Bills... But You Can Still Get Rich On The Web!

The topic for now is going to be, “Nobody Wants Your $100 Bills, But You Still Can Get Rich On The Web.” This is a hot little item reported by Marquee Target Marketing recently that caught my attention.

In a marketing test, an Internet company ran an ad on their site. They were prepared to give away $2,000 in one hundred dollar bills. Here’s the ad:

“Free $100 Bill - Yes, it is true! We will send you a crisp, new, real $100 bill if you act quickly. All you have to do to receive this $100 bill is to pay $10.95 for overnight delivery. Act now, this offer is legitimate but it is limited!”

Holy cow! Guess what? Nobody took advantage of this offer! Not one single person. They were prepared to give away a couple thousand dollars at $100 a hit, but nobody asked for a free $100 bill.

Now I ask you, would you spend $10.95 for delivery by UPS or FedEx to get $100? Of course you would! I know that I would!

Why didn’t anyone take advantage of this super offer? In a nutshell, nobody believed the ad. Nobody thought that anybody in their right mind would give away hundred dollar bills! This situation comes down to trust and credibility - or the lack of trust and credibility at any rate.

That’s the reason most people are not buying from YOU on the Internet, or not buying from YOU often enough, regardless of what you’re selling. You’re not selling hundred dollar bills, but you have merchandise, products, information, and other such items.

To increase your sales you’ve got to build trust and credibility. Regardless of how good your ad or sales material is, folks won’t buy unless they really believe they can trust you. You must bend over backwards to show people you’re worth their confidence and trust.

Here are six ways (there are more, I’m sure) to build the kind of trust that is vital to your success.

1) Identify yourself.

The web can be a very personal or impersonal media. You want to make it personal. Don’t hide behind a company name. If you’re A & B Marketing because your name is Al and your wife is Bonnie, you should display a photo of Al and Bonnie to show that you are real live human beings. That’s who people want to do business with.

2) Make it very, very, very easy to contact you.

List your physical address, your e-mail address, your fax and phone. Let everyone know how easily and quickly they can get in touch with you.

3) Whenever possible, offer free samples.

This is easy to do if you’re selling information products. You let people see a couple of the reports you have, or maybe let them download a chapter from a book you have. If you’re selling regular products this technique is a little bit more difficult to use. Then you have to use a different approach.

For example, if you’re selling watches that you import from Hong Kong or Taiwan you can’t give away samples. Still, you can have a thorough description of the product on your site, plus one or more sharp, clear photos of the product. These things are very important when selling merchandise!

4) Provide feedback.

You want the testimonials of other people who are satisfied with the business they’ve done with you. Great testimonials from happy customers build confidence and trust.

5) Offer a powerful money-back guarantee.

Leave no question or doubt in the potential buyer’s mind - no five or ten day nonsense! Your guarantee should be at least 30 days and it should be absolute. It should be completely risk-free to the buyer. This builds great confidence.

There are several other ways you can build confidence in your prospects, but these are the most important ones that successful marketers are currently using.