Table Of Contents

Introduction .......................................................................................................................... 1

Get Rich Selling Information! Low-Down Yet TOTALLY LEGAL Secret Makes It Easy! ..................................................................................................................................... 2

How To Easily Tell If One Of Your Ideas Is Better Than Another! ................................. 3

What Is The Most Powerful, Most Profitable Mailing List You Could Ever Hope To Use? ...................................................................................................................................... 4

How To Ensure Your Ads Pull The MAXIMUM INQUIRIES POSSIBLE! .................... 5

People Will STILL Pay You For the Info They Want - Even If It Can Be Found Online For FREE! ............................................................................................................................ 6

Even MORE Advantages Of Affiliate Programs ............................................................... 7

How You Can Influence Your Prospects To Buy From You! ............................................. 8

How To Make A Fortune Selling Through Catalog Houses! ............................................. 9

What’s A Two Tier Affiliate Program? ............................................................................. 10

How To Turn Your Dreams Into Huge Amounts Of Cash! .............................................. 11

Go The Extra Mile To Gain That Prospect’s Attention And Interest! ........................... 12

Fortunes Are Found Through Accidents - And Even Failures! ........................................ 13

Other Businesses Have Had To Use Trial-And-Error To Find Out What Would Make Them The Most Money — BUT YOU DON’T HAVE TO! The World’s Ultimate Way To Get Rich and Stay Rich On The Internet! ................................................................... 14

How To Find The Perfect Topic For A Book That Will Sell Like CRAZY! .................... 15

This Is How To Let Hundreds Of Other People Sell Your Books For You While You Sit Back - Relax - And Count The Money! ............................................................................ 16

A Powerful, 4-Step Formula You Could Use To Get Your Prospects To Send You Their Cash In Exchange For Your Product! ................................................................................ 17

A Mind-Blowing $780,000,000.00 Idea That Pulls In Money Faster Than The U.S. Mint Can Print It! This May Sound Crazy ... But It’s TRUE! .................................................. 18

People In Your Area Are Willing - Right Now - To Pay You HUGE AMOUNTS OF MONEY! Just Do One Simple Thing To Get It! .............................................................. 19

23 Rules For Writing “Killer” Headlines! ........................................................................ 20

You Could Bring In Thousands More Than You Give Away ... With Sponsors! ............ 21

Break Through Your Prospects’ Skepticism — Be As Honest As You Possibly Can! .. 22

How To Get Rich With Mailing Lists! .............................................................................. 23

How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your Products! ............................................................................................................................  24

Keep Out Of Legal Trouble By Following These Four Rules! ........................................ 25

How To Get Your Prospects To Read Your Mailings — Not Toss Them In The Trash!26

Three Fast Remedies For Unprofitable Ads! ................................................................... 27

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1

Introduction

The Greatest Wealth Secrets In The World!

You’ve just taken a tremendous step toward bringing yourself more money and success than ever before. We thank you for your purchase of this powerful Ebook, and hope to hear how it’s changed your life soon!

For decades average people all across the globe have searched for ways to make money. They’ve spent literally tens of thousands - even hundreds of thousands - of dollars searching for the ways that millionaires use to get rich.

They’ve gone to seminars. They’ve bought books. They’ve done everything possible to uncover the jealously guarded secrets millionaires are keeping to themselves, under lock and key, away from 98% of the population.

Now we’ve discovered the greatest wealth secrets. That’s right! We’ve cracked the code. We’ve gone inside the wealth vault and we’ve discovered the greatest moneymaking secrets in the world. These secrets are so incredible, you’ll be shocked when you read them! You will be blown away by the simple, yet awesome power these moneymaking secrets could give you.

Never before has anyone laid eyes on these secrets, except the millionaires who have discovered them and put them into action. These secrets are so confidential that you must agree – once you read them – that you will not share them with anyone else.

Once you make money with these secrets you can share the profits with other people. In fact, you can buy homes, cars, and anything else you want for your friends, family, and special people in your life.
You must promise us that you will not share these secrets with anybody else! You see, there is a very small, confidential group of millionaires who have agreed to reveal these secrets to a very select, exclusive group of people, and they don’t want other millionaires to know they have let these secrets go. In fact, this eBook may be pulled at any time if millionaires realize the incredible secrets we’re giving away!

There’s nothing complicated about these concepts. Any 12-year-old child can grasp them easily. But don’t let their simplicity fool you. These easy secrets are making people tens of thousands of dollars every month. And you could be next! So what are you waiting for? Get started RIGHT NOW!

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2

Get Rich Selling Information! Low-Down Yet TOTALLY LEGAL Secret Makes It Easy!

It’s a secret that’s been held tightly by editors and publishers for centuries. Everybody who discovers this little secret will realize immediately how easy it is to publish your own information products. It’s press releases. Press releases are everywhere. Every company known to man is releasing press releases packed with information, facts, and late breaking news about new products, new services, and new information.

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3

How To Easily Tell If One Of Your Ideas Is Better Than Another!

One of the greatest things about direct response marketing is your ability to measure one idea against another in terms of how it was accepted by the market that you’re targeting. Testing is how to easily tell if one idea is better than another idea!

Let’s say we’re testing long sales letters. The first page is different and the theme has been changed throughout the second sales letter. We will mail a thousand of each letter out to different prospects and compare the results to determine which letter pulled more response.

We all have opinions about things, and we all come up with ideas that we fall in love with and we think are the greatest. But we don’t count. The only person that counts is the person we’re trying to sell to. Marketing isn’t about you. It’s about the people in the market you’re trying to serve.

Testing is how to find the shortest - safest - least expensive - most profitable marketing method that can make you RICH! Remember, you should start out with small tests so you don’t take any big risks. You’re just testing a small, inexpensive amount to find out what will work so you can emphasize it, expand it, and have it bring you more money.

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4

What Is The Most Powerful, Most Profitable Mailing List You Could Ever Hope To Use?

The best mailing list you can use is the list of names and addresses of people who have bought from you before. Your mailing list gives you the names and addresses of prospects that are perfectly in tune with what you are trying to sell, and who have bought from you in the past, which shows that they trust you to a degree. This is why the right mailing list can make you the easiest money in the world!

If you are utilizing your own mailing list, then you have an added plus: these are people who have bought from you before.

Therefore, this list has the people who know you. They trust you if they liked what they bought from you before. A relationship between you and these customers has already been established.

There is a lot of potential power in these kinds of lists. As long as those customers have the money to buy what you are offering and your products keep those customers happy, you can potentially make a lot of money.

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5

How To Ensure Your Ads Pull The MAXIMUM INQUIRIES POSSIBLE!

Creating distinctive ads that are different and stand apart from your competitions’ ads is the one thing you can do to get MAXIMUM INQUIRIES from all of your ads — and end up making seven times more sales! The more it stands out and the better the benefits are, the more potential money you can make!

“Distinctive” means that it must be unique in design, size, and copy, so that a reader is drawn into the copy with a desire to know more. This is accomplished by concentrating on a benefit-packed and different sales proposition.

Remember, your ad should be benefit-packed, but YOU’RE NOT TRYING TO ATTRACT EVERYBODY. One phrase that we like to tell people is that if you’re trying to attract everybody, you don’t have anything to offer anyone.

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6

People Will STILL Pay You For the Info They Want - Even If It Can Be Found Online For FREE!

First of all, most people are lazy. Gathering information - even free information - is work. It takes time and effort. Most of us don’t have the time. We come home from our busy day, and we want someone to do that for us. As long as you will gather that information and make it available to people for a reasonable cost, they’ll be more than happy to pay you to do that for them.

Frankly, most people don’t know how to research and find information anyway. Most people don’t even know how to take advantage of their local library, much less spend some time on the Internet and find the information they are looking for.

So, if you are willing to do the hunting and the gathering, they will gladly pay you to do that work for them.

You can sell the information that you gather in a couple of different ways. You may be a resource directory, or it may just be an information manual.

You can take this information that you can find for free and turn it into informational products.

How do you find the subject matter that you want to create a product, or a manual, or a directory about? We always recommend that you should do something that really interests you and you have experience in. It can be a hobby or something related to your work experience. That’s always the best choice. But, sometimes, there is room to take an alternate look.

You’re just looking for something to make a profit, and get it up and running fast. In that case, that’s what we’re going to use an example. We’re going to look for a subject topic matter that is hot, something that people are already interested in, something they are already spending their money on. That way we know it will sell, and we know there is a lot of information that will be available on the Internet for free.

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7

Even MORE Advantages Of Affiliate Programs

There are a couple of other advantages to an affiliate program. A great analogy is shelf space. In a store the more shelf space you get, the better your sales. Like in the grocery industry they pay a premium to get more shelf space. More visibility. Sometimes they come up with more versions of the same product to get more space on that shelf.

When you have an affiliate program, you are essentially getting more shelf space. Your product is being seen more places than you could ever advertise by yourself. You get more visibility.

Another advantage of that is you get more brand identity. By providing all the banners and advertising pieces that people use on their web site, it is an ad for you every time someone goes to a web site where there is a banner for your product. Even if they’re not in the immediate market for your product, you’re making in the advertising business what is called an impression.

They are seeing your message and they are becoming aware of your product. You are getting a share of mine. Then, at some point in the future, when they have an interest or need for your product, it’s already the one they are looking for. Or, if someone else mentions that they have a need for a product, it is very logical that the person who is seeing a lot of your ads will say “Oh yeah, I know. There is a good product called such and such.” So you’re getting shelf space share of mine and more free advertising. And you’re not paying a penny for any of that.

An affiliate link is perceived as an endorsement at a site. It is almost as if you’re competitor is going “You know what, I don’t sell that. But this guy does over here and I recommend you go check it out from him.”

They’ve got a relationship already made with the person where they originated from and the web site they originally came from.

Third-party endorsements are powerful because what we say about our products or service people expect us to say about them. They just say, “Well, that’s your product or service and you’re going to promote it, and advertise it, and push it, and tell us how great it is.”

But when someone else says something about it, that is removed from you, it is more powerful. That’s why a write-up in a magazine editorial can often get more orders than an ad. Because the prospect thinks, “Wow, someone else is endorsing this. Someone else thinks this is great. This is not just the guy or gal who is pushing their wares, but here is an independent, or at least perceived to be somewhat independent person, or company, or magazine, or e-zine, or whatever, saying how great your product or service is.” Even the fact that they recommend it is just a big, big plus for you.

It works for you as an affiliate situation, as well. If you can get an affiliate to put a banner ad for you - if you can get an affiliate to do a small write-up on your product, or a recommendation on your product, with a click-through - it accomplishes the same thing for the affiliate, but it will get much higher results and make many more sales than placing an ad on the site.

We’re seeing so many banner ads now that people say, “Well, someone probably paid for that.” They’re not so much of an independent endorsement anymore. But when they do a write-up for you, that is an independent endorsement.

So many people now have heard of affiliate programs ... there is all kinds of software now on the market because this thing is so popular.

A lot of the fear think goes back to competition. A lot of times, people are afraid that there is so much competition out there that they’re afraid to do it. A lot of people may just not really know how to do it. Sometimes people are afraid to get started because they are afraid of what they don’t know about. And so they’ll just sit there, and instead of actually going out and learning, they’ll just sit there and do nothing. That’s probably the biggest factor.

The other fear is competition. But the main one, maybe, is that they just don’t understand how they work. They’ve seen them, but they’re not real sure. They think it is complicated, and so they don’t do anything.

Just go out and find some programs and some web sites that are using affiliate programs and find what software they are using. If you don’t see it listed, all you have to do is ask them. Usually they’re more than happy to share it with you.

We’ve talked to some people who said, “You know, I’d love to have an affiliate program. You know, Amazon is making so much money with their affiliates, but I just couldn’t do that. Because programming that type of software would just be impossible.”

There used to be a time where you might have to get your own programmer to do it, but now affiliate programs are so popular that there are a lot of software packages out there that can be run even online so you don’t have to put it into your own computer. They’re easy to go through. They use a Windows type interface and they’ve made it simple so that virtually anybody, even without any programming experience at all, could start their own affiliate program. And the reason for that is, a lot of these companies that sell the software, in some cases, might take a little portion of each sale. In other cases, they just want to sell you this software, and they realize that the way to do that is to make it as simple and as easy to use as possible. So right now, we think, is the best time to get started with affiliate programs, because the software has become so simple and easy to use.

Link Exchange, which is a banner exchange program, has Revenue Avenue on their site where you can literally set up your own affiliate program for your web site. Announce how much you’re paying per purchase on your web site, or per inquiry that comes through. They will actually set up, and they take a percentage of each sale. They will actually set it up. You make a deposit to them against what is going to be paid out in commissions. They promote the commission structure that you’re offering. They promote your affiliate program on a list of categorized affiliate programs, and manage the entire project, and pay out the checks for you.

You can just go to www.linkexchange.com.

Okay. No excuse anymore, folks. This is a company that will do it all for you. And here’s one of the benefits to having an affiliate program set up on your web site - it’s the simple fact that if you do a thorough study of the top five thousand companies in the United States (you know, you’ve heard of the Fortune 500, now I’m talking about the top 5,000 companies in the United States), you’ll see that a full seventy-five percent to eighty percent of those companies are all companies that sell business to business. They’re not selling to consumers. A full 75-80% business to business.

When your customers are people who are in business for themselves, you now have the potential to make huge sums of money. A business tends to be more loyal. They’ll stay with you longer. And they’ll do more business with you - more repeat business.

If you have an affiliate program, all your customers are other web site owners. The more money you help them make, the more they are going to come back and continue to do everything possible to drive more people to your web site. So they’ll start out with a simple link and then once they get those nice checks from you coming to them every single week, or two weeks, every month, or whatever, they’re going to do more, and more, and more to help promote your web site in order for them to get a larger check. It’s a win-win kind of partnership. And those are people that will stay with you for many years to come. You’ll be giving them something they desperately want.

The secret to successful marketing is getting customers to come back and buy from you more and more, but if your customers are other affiliate web sites, you naturally have that back end business just sown up. It’s a continual stream of on-going profits for you.

And that’s the key to success. We say it over, and over, and over again. You don’t want to sell them once, you want to sell them again and again. And you want to get people driven to you that you don’t have to pay a lot of money to get. It’s just really the way to go. Making money on the web is very, very difficult when you try to do it all by yourself, but once you get in these cooperative programs, and the banner ads, and the links, and the more you cooperate with other people that have sites that are similar to yours, it gets easier and easier.

When you just want to be the Lone Ranger without Tonto, you’re in trouble. It’s a vast, vast world wide web out there. And how do you attack it with your marketing plan? But when you start cooperating with other people, and then they start cooperating with you, things get much more easy, and much more profitable.

The number one way that people find your web site is through another web site. So, this makes affiliate programs a natural when it comes to developing a marketing plan that drives traffic to your site.

When you are an affiliate and bring people to amazon.com with a banner on your site, they pay you about five percent per sale. You can also give them specific products and information, and give them content about your product, which is a link back to your site to order the product.

Amazon.com lets you highlight a specific book, with information about the book, and you click on it, and it goes to amazon.com where they buy. They’ll pay you up to thirty percent on the sale when it comes through one of those. They encourage people to highlight the product and use the books as content. You can do the same thing with your products and your affiliate program.

Also remember on an affiliate program that you don’t have to - unless you want to - offer that commission on everything on your web site. Most affiliate programs have a lead product that they offer a good commission on and brings people to your web site. But then succeeding sales, very often, you don’t pay a commission on.

The demand out there is just absolutely incredible for people who have web sites, and now they desperately want to find more ways to make money with their web site. These affiliate programs are becoming widely accepted. You don’t have to sell people on this concept. They’ve already been sold on this concept. And, once you get a number of affiliates out there selling your products for you, you can potentially get extremely wealthy.

We think one of the fun things that people should do is take out a calculator, get a legal pad, get some pencils or some ink, some pens, and start scratching out. Ask yourself, “If I had a hundred affiliate programs, and they were selling just one product a week for me as x” amount of money, how much would I make?” Then double that, and double it. Find out how much you would make if you had a thousand affiliate programs.

It can be this easy. Do something every single day. If every day you go out there and get three new affiliate partners, you’ve got almost a thousand in one year. And it can happen if you just do something every single day.

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8

How You Can Influence Your Prospects To Buy From You!

There are two factors that influence prospects to accept your offers:

1. Knowing the people that you want to sell to,
2. Knowing why they buy the kinds of products and services that you offer,
3. And Knowing the kind of presentations that work the best.

This takes a little time to learn, and each market is different. The key is mastery. Master this, as well as anything else in life, takes time, commitment, work, energy, and focus. Once you master these, though, you have the secret to selling your products to as many people as you want.

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9

How To Make A Fortune Selling Through Catalog Houses!

Catalog companies make their money by mailing to their customers over, and over, and over again. They create mailing lists of their past customers and continue to mail to those selected people.

These catalog companies are continuously looking for new customers by mailing to people who haven’t bought before, but might just be willing to take that chance. A trusting relationship develops between catalog companies and their customers.

If the customers have purchased their products before and were satisfied, it is an incentive to buy again. Customers like to buy from the same companies they have used before because they know what to expect.

This is where you come in and use this to your advantage! In order to keep their customers interested, these catalog houses constantly are in need of new products. If they cannot offer their customers and prospects something new, the customers and prospects will lose interest. When this happens, the catalog house loses money.

Customers constantly want something new and exciting, and your product could be what satisfies that craving!

You could offer your product to a catalog house, become rich in the process . . . and the catalog house will absorb the extra costs that make it so difficult to make money! You don’t have advertising postage, advertising space, or printing costs to bog you down, so you are able to keep more money that would have gone to other things if you were trying to sell your products yourself!

Catalog companies are also usually focused on one market, be it cosmetics, home interior, business products, or any of hundreds of specific markets. This means that when you have a product designed and developed for a specific market, it can just be a case of finding the correct catalog house to offer it!

The catalog companies mail to millions of people on a regular basis, and you can be right there with them, making your fortune!! You won’t have to pay one single penny, and you can get rich! In short, catalog houses mail to millions of people every year. Get them to sell your product — and make a fortune!

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10

What’s A Two Tier Affiliate Program?

The way most of these programs work is that when they started out, you signed up as an affiliate and when you got people to go to that site you got a commission check. Simple as that.

Well, with these two tier programs not only are you getting paid for the people that you send to a particular site, but whenever some of those people that go that site also sign up as affiliates with that program, you get paid on any sales they make as well.

These two tier programs have jumped up incredibly, because now people are getting more money for people that sign up under them in these affiliate programs. Affiliate programs love it because they are now able to create incredible armies of affiliates who are selling products with very little work because now, since there is actually some benefit to the existing affiliates to sign up other affiliates. It has become very powerful, and these things have now grown incredibly.

These aren’t like most other marketing programs where it goes down 273 levels and you get a penny on each level. This is just a two tier program where there are two levels. It is very fair, and the profits can be enormous.

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11

How To Turn Your Dreams Into Huge Amounts Of Cash!

Your desire to make huge amounts of money is the first step to riches. Now turn this into huge amounts of cash. Just follow these five steps:

1) Pick an area that excites and interests you greatly.

2) Find people and companies who are serving this market.

3) Study the ways they are making money.

4) Find or develop products and services that can help the people in this market get something they really want.

5) Constantly stay in touch with your customers. Let them know they’re important. Give them more of what they want.

Remember, the secret to getting rich is to re-sell enough products or services, at enough profit, to enough people. The steps above help you do this.

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12

Go The Extra Mile To Gain That Prospect’s Attention And Interest!

In a solid mail-order market that is dominated by many successful competitors, you may have to shake people up. Your ad has to be different, unique, and you may try some wild things to gain the attention you need.

Sometimes, in order to gain people’s attention, you may have to shock people. Don’t get us wrong, we’re not suggesting you offend them in any way. Instead, we’re saying you should focus on their pains, and find dramatic ways of showing that you have what it takes to relieve them.

Remember, you should always create unique, different advertisements. Do your best to grab that reader’s attention. This is how to make a new customer read and respond to your ad instead of someone else’s ad!

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13

Fortunes Are Found Through Accidents - And Even Failures!

Here’s one thing that is going to erase people’s fear of failure. Most really excellent brand new ideas that nobody ever thought of before were accidents. The person made a mistake and did something different or “wrong” and found out that it really worked well.

We’ve heard that the guy that invented the adhesive for Post-It notes had a problem when he created an adhesive that wouldn’t totally dry, and they didn’t know what to do with it – it was a failure. We should have a failure like Post-It notes!

Scotch Guard, which of the carpet cleaners use, and gets put on furniture by many people to protect it, is another good example of something that was invented by accident. A chemist from DuPont actually dropped some chemicals on the carpet while he was performing an experiment, and then they noticed about a month later that the spot where it was dropped was still absolutely clean while the rest of the carpet was dirty.

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14

Other Businesses Have Had To Use Trial-And-Error To Find Out What Would Make Them The Most Money — BUT YOU DON’T HAVE TO!

Go to the library and get your market’s publications. There are many specialized publications and magazines now that cater to certain markets. After some searching, you should be able to find some of your market’s specialized publications.

Then look through them. Look through as many back issues as you can. Start tracking and researching who was and is making the most money and who is not. Then, study the ads that were making the most money.

Which sounds more costly — going out and testing everything on your own, or going out, getting some back issues of magazines, looking through the ads to find ads that ran repeatedly, and learning what works that way? Yes, the second option is definitely the cheaper one. It’s how the trials and errors of others can help you get RICH!

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15

How To Find The Perfect Topic For A Book That Will Sell Like CRAZY!

Magazines are full of advertisements from people who have discovered the secret of writing and publishing their own books and manuals. Look at these ads and see what the current popular topics or subjects are. The best way to get leverage is to find out what is selling the best and then come up with something similar.

Notice we used the word similar. Don’t be a copycat. The trick is to take what is selling the hottest now and make it better. If you do this, you will be able to maximize your profit potential.

Do you know a better way to do something? If so, you may capitalize on the book market! If there is already a demand, you, too, can make fabulous profits!

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16

This Is How To Let Hundreds Of Other People Sell Your Books For You While You Sit Back - Relax - And Count The Money!

You can sell your book through dozens of dealers who already sell similar publications. Contact them by finding their ads in magazines relevant to your subject. They are in the business of selling books by mail, and they are always looking for new products to offer their customers.

We have sold over one million publications through distributors who use their own advertising money to sell our products. This happens all the time, and it is very accessible to you.

There are always people out there looking for products to sell. Therefore, if you can package the information and put the advertising together, all you will have to do is find yourself a dealer who will sell it!

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17

A Powerful, 4-Step Formula You Could Use To Get Your Prospects To Send You Their Cash In Exchange For Your Product!

The ingredients of a well-written ad, large or small, include:

1. ATTENTION.
2. INTEREST.
3. DESIRE.
4. ACTION.

This is the 4-step formula you can use any time — anywhere — to get people to send you their money in exchange for whatever you have to offer!

First, you get the prospect’s attention. Then you follow with interest and desire, which is where the factor of arousal comes into play.

Then you call for the prospect to take action. “Send for this . . . ,” “Do this . . . ,” “Pick up your pen and fill out this order form . . . ,” and “Call this toll-free 800 number right now...” are common examples of calls for action.

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18

A Mind-Blowing $780,000,000.00 Idea That Pulls In Money Faster Than The U.S. Mint Can Print It! This May Sound Crazy ... But It’s TRUE!

Are you excited? I hope so, because now I am going to reveal a mind-blowing $780,000,000.00 idea that pulls in money faster than the U.S. Mint can print it! I know this may sound crazy, but it is true! By the time I’ve finished explaining, I’ll have proved it to you!

In past articles I’ve covered web site content, ranging from articles, reports, and contests. The truth is, a service you offer your web site visitors can also be considered valuable content.

In a previous article we discussed having a reminder service for your customers. A reminder service is valuable content, and it is a service. After all, if it’s a service that people want, and it makes them come back to your site again, that’s the kind of content you want to feature.

To explain the service I am covering, I am going to have to give you an example of a successful company offering it on their site. One such company is Blue Mountain Cards at www.bluemountain.com.

You may already know about bluemountain.com. If you go to their site, you can send an unlimited number of electronic greeting cards to your friends and family. They have cards for virtually every holiday and occasion from Christmas and Valentines Day to Dentist’s Day, and even Elvis’ birthday! You simply go to their site, choose an occasion, pick a card, personalize it online, and that’s it! An e-mail message is sent to the person you are sending it to, and they can go to bluemountain.com to pick it up.

Now, you may be wondering how giving away free electronic greeting cards is a $780,000,000.00 idea. Let me explain. Bluemountain.com has become one of the largest, most popular sites on the Internet by using the power of viral marketing.

What is viral marketing? Viral marketing operates like a virus - not a computer virus, though! It’s like a virus that you would actually give to a friend. You may contract it, then you’re talking to people, it floats through the air, and they get it. They give it to five other people, and those people give it to other people. It just spreads like this - through the people who have come in contact with it.

For example, when you send a card to a friend from bluemountain.com, there is an invitation at the bottom of that card for the receiver to send their own cards to friends and family. When one person sends a card to five people, those five people now discover they can send cards too. If each of those five people send five cards, that’s 25 new people who learn about bluemountain.com. If each of those 25 people send five electronic cards, that’s 125 new people who now know about bluemountain.com. It continues spreading and spreading until millions of people know about their service.

This is a powerful marketing concept, because viral marketing costs nothing. Your visitors spread the marketing message for you by sending electronic cards! This concept is so powerful that bluemountain.com was recently sold in one day for a whopping $780,000,000.00 ...

... And, yes, that is making money faster than the government can print it!!! In an average day (and yes, I did check this out on the Internet) the Bureau of Engraving and Printing can only print $696,000,000.00.

Can you imagine that? One web site giving away free electronic cards made more money in one day than the U.S. Government can make? Incredible!!! It is a great opportunity and a great idea!

How does this help you? There are companies that can set you up with your very own electronic greeting card service for a very minimal fee. You now have the ability to add the service to your web site and pull in an army of traffic every single day.

You could also go a step further and sell access to your electronic greeting card service to other web site owners. For a small fee - maybe $50, $100, or $200 a year - they could include a link from their site to your electronic greeting card site. You could even go as far as having software created that allows them to host a version of your greeting card software on their site.

Of course, the small fee you charge may just pay for the cost of buying and maintaining your greeting card site. The real profits come from the millions of visitors you greeting card service delivers. Once you’ve built up this type of huge traffic to your web site, you have the ability to cash in by selling advertising or products on your site. Or, with the right amount of traffic, you may even discover that a very large Internet company wants to pay you millions for your web site.

Remember, the purpose of delivering content is to create traffic for your site. Once you have that traffic - especially huge amounts of it - you can turn it into an amazing cash profit. The best thing about this content idea is that the more you share it - both with your visitors and other web site owners - the faster your traffic will grow and the richer you’ll get.

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People In Your Area Are Willing - Right Now - To Pay You HUGE AMOUNTS OF MONEY! Just Do One Simple Thing to Get It!

The merchants - the people who own boats, cars, houses, the people who make crafts, the local artists - they’re the ones we are trying to help to sell their wares.

Let’s say someone has a Cadillac for sale. We would approach that person and say, “We specialize in selling Cadillacs. We can sell your car if you don’t care as long as you get the price. What is the minimum price that you would take?”

If you tell that person, “I’m going to put your car’s picture up on the Internet on an auction site,” you’re making a mistake!

Granted, he may not know anything about the auction sites - but he might have a son or daughter or next door neighbor that will say, “Oh, we’ll do it for you, Ray.”

We’re not trying to take advantage of them, but we should not necessarily tell people exactly how we’re going to sell things. Just make it known that we’re going to try to sell it and get the price they want. People in your area are willing - right now - to pay you HUGE AMOUNTS OF MONEY! Just remember this one simple thing to get it!

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23 Rules For Writing “Killer” Headlines!

Following are 23 rules you can use to write headlines that will reach out and force the prospect to read your advertisement:

1. Your headline must offer something that your target market wants very badly.
2. Your headline must include something of self-interest to the reader.
3. If your product is new or improved, say so in the headline.
4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.
5. Avoid negativity in your headline. Always turn the negative into a positive statement.
6. Your headline should suggest a quick and easy way to achieve the benefit(s) stated
7. Your headline should be believable.
8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.
9. Avoid making your headline so short that you don’t get the main point across.

10. Avoid clever headlines that make the reader think “how clever.” Cleverness rarely gets people to read your ad or spend money.
11. Avoid headlines that sound dead, or like they should be at the bottom of a statue like “To Serve Humanity Better...”
12. Suggest in your headline that your copy contains useful and valuable information.
13. Use your headline to reach out and grab the reader’s attention.
14. Avoid curiosity headlines unless you also include interesting statements.
15. Avoid hard-to-grasp headlines that require the reader to think about what you are saying.
16. NEVER run an ad without a headline! You must give people a reason to read your ad.
17. NEVER run just one headline. Always test several different ones and then run with the one that pulls the best!
18. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.
19. If you emphasize a word in your headline, make sure that word means something and is important.

20. Remember that large-type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.
21. Don’t let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money!
22. Take a look at other successful headlines and incorporate some of their ideas into your own ads.
23. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these 23 guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines. Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline!

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21

You Could Bring In Thousands More Than You Give Away ... With Sponsors!

You make your money by having sponsors for that contest. On the page where they register, you could sell different size ad spots or you could stick with one universal size ad from the sponsors.

If you had ten sponsors paying $250 each, you would make $2,500 minus the $1,000 you gave away. That would leave you with $1,500 profit. If you add 25 sponsors at $250 each, you’d make $6,250 minus your $1,000 prize - you would have $5,250 in profit left over.

You can make tremendous money with this. There are many different options.

You could have a contest form in the center of the web page where they fill out their registration for the prize. There you’d have the regulations and the rules that they needed to abide by. You could also have the form that they fill out to send the information to you. Along the edges of your computer monitor, you could put all of the various banner ads.

Now you could limit it. You could give people bigger ads. You could do small ads.

You could have only text ads and fill the space with dozens and dozens of ads. There’s probably no limit depending on the size you want to go with of the number of ads. You could go fifty sponsors, you could have a hundred sponsors. Maybe you could have a hundred sponsors, and only twenty-five of them were shown at any given time because you put them in a rotation. Maybe you only want to charge $50 for a sponsor. Maybe you want to charge $500. It really doesn’t matter, it’s up to you. And it all depends on the amount of people you have coming to your site to sign up for that contest.

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Break Through Your Prospects’ Skepticism — Be As Honest As You Possibly Can!

People want to believe in what you have to offer. They are skeptical, though. That skepticism is why you have to be as absolutely honest as you possibly can.

These days, everyone wants to talk benefits. All the successful lead generation ads out there focus on benefits. You have to find a way to raise yourself above all of those other ads. You have to find a way to set yourself apart from the crowd.

Honesty allows you to do that, and the prospects’ need for benefits — their self interest — is the secret to “hooking” customers and “keeping them on the line.” Let them know all of the reasons you can give them what they really want. The better you can convince them of that, the more sales you are going to get. The more sales you will get, the more customers you’ll be able to go back to with your back-end offers.

As long as you’re providing a valuable product or service of real value, and you’ll be able to attract them, make them believe in you, and keep them buying from you. You are going to be successful.

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23

How To Get Rich With Mailing Lists!

Your mailing list can make you rich. Just follow this powerful strategy:

A. Build your customer mailing list through space ads or Direct-Mail. You must always have some type of “Front-End Offer” that attracts new customers to your company.

B. Segment your mailing list by separating out your best customers from the rest. Seg-menting your list is easy: Quickly offer all new customers an additional offer for some type of product or service. Take the buyers of this second promotion and put their names on a special "preferred customer list."

C. Create and develop new products, services, and offers to your best customers. Write all of your sales material to this smaller group. You know these people. There’s a bond with them. You appreciate them and the business they’ve given you. Now write to them and simply show them how you can give them something they want with the product or service you are offering them.

D. Continue following these steps. Bring in new customers and re-sell to them again and again. Think of this as a river that is con-stantly flowing. You must have a simple system that continually brings you new cus-tomers and then re-sells them again.

You can get rich with your mailing list by: 1. Attracting the right kind of customer in the beginning. 2. Proving that you have something very valuable to offer them. 3. Establishing your worth and proving that they can trust you. 4. Continuing to offer them related products and services... It can take a great deal of time and commitment to do these things, but the payoffs can be huge.

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How You Could Make Hundreds, Or Even THOUSANDS Of People Happy To Sell Your Products!

Many starting marketers don’t understand how powerful affiliate programs can be, and how easy they are to instigate. There are companies out there with literally thousands of affiliates helping sell their products - and you could have the same thing! Starting your own affiliate program is how you could make hundreds, or even THOUSANDS of people happy to sell your products!

Affiliate programs are referred to by various names. Affiliate programs are sometimes called strategic partners, other times associate programs – it’s all the same thing. Amazon.com was really the first to make this popular, and they have 400,000 affiliates selling their products for them! Many people have modeled that success - why can’t you?

Basically, here is how it works. They give you a piece of code that your host puts on your web site for you, and then you list the books that are related to your subject matter, or you put illustration of your books on your site, and they are related to the products that you are selling.

For instance, if your site is about health and you sell supplements, then you might show on your site a number of books that relate like mega doses of vitamins, or new natural healing methods, or anything that relates to your site. If you’re selling fishing, it’s about fishing spots, fly tying, etc.

You, in effect, open a bookstore on your site. When the visitor on your site clicks on any one of those titles, they are carried instantly to the Amazon site where they can find out more about the book, the price, the size, the delivery schedule, what people have said about it, other comments about the writer – and you do nothing!

When the visitor from your site clicks on a book or title at Amazon.com it is instantly recorded and you are paid a small commission for that sale.

What you are doing is generating customers and traffic for Amazon. It’s a win-win situation because your customers are getting something they want (more information about products that you sell) and for doing nothing, frankly. The commission is pretty much free money, because you don’t have to pack the product, you don’t have to ship the product, you don’t warehouse it, you don’t have any money tied up in inventory.

You can do this for your own products, too! You don’t have to be an Amazon.com to make this work because there is software available from all sorts of sources that lets you operate your own affiliate program.

You get other sites to sign up as your affiliate. It doesn’t cost them anything, but you give them a piece of code (your software will do that for you) and they advertise or recommend your site. They can place a banner on their site or they can place an ordinary link. They can also write an article and recommend your site in that article – that is really the most powerful referral of all.

When the visitor at your affiliate site clicks on that link or banner ad, the same thing happens. They come directly to your site, they look at your material, and if they make a purchase on your site, your software automatically records that so that your affiliate gets paid.

In fact the software we use sends the affiliate a note that says, “Hey, you just made a sale at my site.” It sends our customer a note that says, “Thanks for making a purchase!” And it sends us a note that says, “It’s time to pay the affiliate.” It tells us when and for what and how much money to write the check for and who to send it to. It just doesn’t get much easier than that.

In effect, you create an army of other sites that are selling your products for you. It’s not a complicated arrangement to set up. You can grow it as large as you want it to grow.

Essentially it is like running a national advertising campaign, where you have TV spots and magazines all running your ads, but you don’t have to pay a penny unless those ads make you a sale. That’s the beauty of this - you don’t pay a penny unless your affiliates make you a sale. It’s per-inquiry advertising at the extreme. It is a terrific way to multiply your business, and the dollars can really pour in from affiliate sales!

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Keep Out Of Legal Trouble By Following These Four Rules!

There was a time when legal issues did not concern us that much. Starting out, we didn’t have much to lose. The longer we’ve been in the business, though, the longer we have realized that this attitude in the beginning was really very foolish. Legal aspects are really very important. Pay attention to them at all times.

Here we have given you several of the “black and white” rules. You must remember, though, there are many rules that are in the grey area, and you should try to learn them too.

If you follow the rules we are going to give you now, you will be able to avoid legal problems. The real key, though, is knowing how to treat people right. If you were to study most of the companies that ended up in trouble, you would find that they weren’t treating people well, whether it was dishonesty or whatever.

Here are the four “legal” rules that you must follow if you want to get rich:

1. A marketer cannot make false, or misleading, claims in advertising.
2. A marketer cannot ignore refund requests.

3. A marketer cannot fail to ship an order within a reasonable time, unless otherwise specified, and agreed upon, by the buyer.

4. If a marketer cannot ship a product in the period they have promised, or within 30 days, the customer must be notified of any delay, and offered a refund. The choice of waiting or receiving a refund is the customer’s. If the customer elects to wait another 30 days, and the order still is not shipped, the mail-order firm must automatically refund the customer’s money.

Doing these four things will keep the U.S. postal inspectors off your back so you can run your business without even thinking about them!

These rules are easy to understand and comply with. They do not represent a valid reason for avoiding the potentially tremendous money-making, mail-order business. But, there are operators who are either dishonest or just plain careless, and are being shut down after too many complaints have been received by the Better Business Bureau or the U.S. Post Office. Their loss, however, can be your gain!

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How To Get Your Prospects To Read Your Mailings — Not Toss Them In The Trash!

Teaser copy is how to get people to read your mail and not throw it away. If you use some really good teaser copy printed on the outside of the direct-mail envelopes you send out to prospects and customers, people will get excited and will be much more willing to open that envelope and read what you have to tell them.

You have to test different teaser copy. Testing different things is how you find out which things work better than others, and teaser copy is no exception.

You do not want your envelopes to end up in the trash. You want that envelope to be opened so you can give them your sales pitch and your offer. Getting your prospects and customers to open that envelope is half the battle. Teaser copy is a great help when it comes to this cause.

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Three Fast Remedies For Unprofitable Ads!

What happens if your first ad doesn’t make the kind of money you want it to make? Try these three fast remedies:

1. If you receive absolutely no orders within two to five weeks, take a close look at the media you are advertising in.
2. Are you targeting the right market?
3. Can your ad be improved? Make some test changes, but do not abandon your entire package yet.

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