Make up to $4,800 a day on the Internet!
The Amazing Laws that make YOU money!

Table of Contents

Why Some People Become Millionaires In A Few Short Years, And Others Go Broke ..............1

Why Learning Patience With Internet Auctions Can Put Twice The Profit In
Your Pocket! People With More Patience Almost Always Make More Money! ...........................2

How To Ensure People Will Read Every Word On Your Website! ............................................. 3

Here Are Five Things You Can Do To Make Your Company A Super-Force To
Be Reckoned With! ....................................................................................................................4

The Power Of Discount Coupons! ..............................................................................................5

Many People Are Paying $8,000.00 For Something You Can Get For FREE! ..............................6

How To Make As Much Money As You Want For The Rest Of Your Life! ....................................7

Five Easy, Simple Steps To Writing A Book That Will Sell Like Crazy!......................................8

One Shocking, Yet TREMENDOUS Source You Can Use To Find Hundreds Of
Thousands Of Documents In The Public Domain You Can Use For Products! Who
Would Have So Many Documents Ready For You To Use Immediately ... ?............................. 9

Here's A Way Newspapers Could Help You Make You A Small Fortune! .................................10

Choose The Right Name To Make Membership Even More Attractive! ....................................11

The Hottest Type Of Merchandise That Sells Like Crazy! ........................................................12

“NO” Means “Give Me A Reason To...” ...................................................................................13

How You Can Create A $1,000,000.00 Product In JUST ONE DAY! ............................................14

You Can Overcome Your Prospects' Fears By Doing These Four Proven Things! ....................15

If You Want To Bring In The Most Money Possible, You Have To Know Who
Your Best Prospective Customers Are! ....................................................................................16

How To Instantly And Easily Find People Who Are Desperate To Let You Help
Them Sell Their Expensive Items. When These High-Dollar Items Sell - You
Can Get Rich Off The Huge Commission!.................................................................................17

How WIIFM Can Increase Your Website Sales Instantly. No, It’s Not A Radio Station .............18

1

Why Some People Become Millionaires In A Few Short Years, And Others Go Broke

We know several millionaires who started their business with almost no money and made a fortune in a few short years. For every one of those people, we know dozens more who have lost all their money. Here are three things the first group has in common:

(1) The people who become millionaires are “in-tune” with their market.

(2) They know everything about the people they sell to. They know who these people are and       where they can be reached.

(3) They also know what these people want. What types of products and services they buy.       What their hot-buttons are. What to say to them and how to say it.

      These things give them tremendous leverage. The people who go broke are the gamblers. Or the people who are looking for a quick short-cut to wealth and unwilling to pay the price. Anybody who thinks mail-order is just a quick way to get rich with hardly any work is fooling themselves. These people go broke fast. Mail-order is a form of marketing. It is a method of selling products and services to the people who want them and are willing to shell out their hard-earned money to get them.

2

Why Learning Patience With Internet Auctions Can Put Twice the Profit In Your Pocket! People With More Patience Almost Always Make More Money!

With Internet auctions we can afford to put things up at low prices or high prices, and if they sell too low you learn the lesson. If they don’t sell because it’s too high, you learn that lesson. Again, the whole skill of learning patience is to be able to see that people put something up for auction and in a week they’ll find out what happened. Patience is profit in your pocket! People with more patience almost always make more money!

They can check it all through the week, but it’s really not going to be complete until then. Many times, they’re eight and ten years old at this point, they’ll want to get an idea that they want to have a garage sale. “Let’s do it right now. Let’s go chalk up outside, let’s gather all the stuff.”

Twenty minutes later, the front lawn is chalked up where they’re going to put their things for sale, but they haven’t really gathered them and they’re off watching TV because it was a good idea for a while, but it kind of stretches that out.

3

How To Ensure People Will Read Every Word On Your Website!

Your best prospects will read every single word that you have to say as long as it is interesting. As long as your copy is not boring, they’ll read it. Keep your copy interesting and exciting. This is how to ensure people will read every word on your website!

First of all, selling is mostly an emotional process - if you are not able to get that prospect excited about what you have to offer him or her, they’re not going to buy anything from you.

Second of all, people are busy. They’ve got lots of things going on around them, and there are definitely things they enjoy doing in this world more than reading sales letters. So if you can’t keep them interested in the sales letter, they’re going to drift away and watch television or something . . . and your sales letter will end up forgotten.

Keep your copy exciting and enticing to your prospects - this way they’ll want to read every word of it!

4

Here Are Five Things You Can Do To Make Your Company A Super-Force To Be Reckoned With!

Regardless of the actual size of your company, you can give your company the appearance of a super-force if you will follow these five guidelines:

1. Select a name that is short, easy to remember, and that describes your business.

    When it comes to your business name, don’t be too specific. Your business may grow beyond what your name implies. For example, you may choose the name “Mary’s Balloon Shop” for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be “Mary’s Gift Shop.”

2. Create a niche in the market that can be yours.

    The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can’t get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche might change over time, but you must always

search to find something to give your customers that they can’t get anywhere else!

3. Visually implant your image into the minds of your prospects with a company logo.

     You want people to remember your company by your logo. It creates a visual picture. What do you think of when I say “the golden arches!” That’s right! McDonalds! Your business needs a logo that people can think of in relation to your business. It creates a visual picture.

     There are other ways to visually implant your image into the minds of your prospects. You can put a picture of yourself at the top of the first page of your sales letter. Also, you can use a “catch phrase” such as “it’s everywhere you want to be!” Who says that? Of course, it’s Visa Credit Card!

4. Create a down-to-earth, yet professional, identity.

     You must be personal, yet professional. Write your sales letters to one person, not the masses. Do not speak down to your customers, but use easy-to-understand words. Treat them like a close friend that you are sharing information with. And, be careful with your language. You don’t want to say anything that would offend your prospect!

5. Be able to handle large volumes of mail.

     Be sure that your mailbox can handle large volumes of mail. This probably means that you won’t be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.

    These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can’t serve their needs, they will not do business with you!

5

The Power Of Discount Coupons!

Another thing to look at is to issue discount coupons to your good customers for every purchase they make. If they spend $100.00 with you, you give them a coupon that is good for 25% off on their next purchase. This way they are always sitting there with a coupon in their hand that is good for a decent discount on anything you offer.

It’s like a chain reaction. “I buy this one and then I need to buy the next one to use that coupon, and then I get a coupon for a discount on the next one!” It’s a very effective way of getting a buyer to buy again, and again, and again.

6

Many People Are Paying $8,000.00 For Something You Can Get For FREE!

Many businesses believe they have to pay huge amounts of money to get the best technical information for foreign marketing. The fact is, if these businesses only knew where to look, they could get this information for FREE!
The value of this technical assistance on a consultant basis would be up to $8,000. You can get it free! How? Simple. Through the Department of Commerce. Simply contact a Department of Commerce Field Office nearest you.
• 908 S. 20th St, Suite 200, Birmingham, AL 35205
• 412 Hill Bldg, 632 Sixth St, Anchorage, AK 99501
• 5413 New Federal Bldg, 230 N. First Avenue, Phoenix, AZ 85025
• 11000 Wilshire Blvd, Federal Office Bldg, Los Angeles, CA 90024
• 450 Golden Gate Avenue, Federal Bldg, San Francisco, CA 94102
• 19th & Stout St’s, New Customhouse, Denver, CO 80202
• 450 Main St, Federal Office Bldg, Hartford, CT 06103

• 25 W. Flagler St, City Nat’l Bank Bldg, Miami, FL 33130
• 400 W. Bay St, Jacksonville, FL 32202
• 235 U.S. Courthouse, 125 Bull St, Savannah, GA 31402
• 75 Forsyth St, NW, Home Savings Bldg, Atlanta, GA 30303
• 1015 Bishop St, Alexander Young Bldg, Honolulu, HI 96813
• 219 S. Dearborn St, New Federal Bldg, Chicago, IL 60604
• 210 Walnut St, Federal Bldg, Des Moines, IA 50309
• 909 Federal Bldg, S. 610 So. St, New Orleans, LA 70130
• Gay & Lombard St’s, U.S. Customhouse, Baltimore, MD 21202
• Kennedy Federal Bldg, Boston, MA 02203
• Federal Bldg, Detroit, MI 48226
• 110 S. 4th St, Federal Bldg, Minneapolis, MN 55401
• 601 E. 12th St, Kansas City, MO 64106
• 1520 Market St, Federal Bldg, St. Louis, MO 63103
• 300 Booth St, Federal Bldg, Reno, NV 89502
• U.S. Courthouse, Albuquerque, NM 87101
• 117 Ellicott St, Federal Bldg, Buffalo, NY 14203
• 26 Federal Plaza, Foley Sq, New York, NY 10007
• Federal Bldg, Greensboro, NC 27402
• 550 Main St, Federal Bldg, Cincinnati, OH 45202
• 666 Euclid Avenue, Cleveland, OH 44144
• 520 SW Morrison St, Portland, OR 97204
• 1000 Liberty Avenue, Federal Bldg, Pittsburgh, PA 15222
• 1015 Chestnut St, Jefferson Bldg, Philadelphia, PA 19107
• Post Office Bldg, San Juan, PR 00902
• 334 Meeting St, Federal Bldg, Charleston, SC 29403
• 137 Jefferson Avenue, Memphis, TN 38103
• 515 Rusk Avenue, Houston, TX 77002
• 1114 Commerce St, Dallas, TX 75202

7

How To Make As Much Money As You Want For The Rest Of Your Life!

Too many businesses today are trying to figure out what “should” happen when they market their products and services. Logic is fine to a certain extent, but only if it is drawn from what has been proven.

You should never assume anything when marketing unless your assumption is based on what you have already experienced. For example, if you had mailed out a direct-mail package and it was very profitable, you could assume that if you mailed that exact same promotion again, it will be successful. Or, if you are running a full-page ad in a Biz-Opp magazine, and it does well, you could assume that if you run that same ad again, it will also be profitable. In essence, you should never assume you will get a predicted end result unless you have already achieved that end result on a previous test.

8

Five Easy, Simple Steps To Write A Book That Will Sell Like Crazy!

1. Brainstorm all the ideas you want included in the book. Brainstorming is the easy way to start     writing your book - EVEN IF YOU CAN’T SPELL! Simply jot down in any order everything you     can think of about your subject. Write as quickly as you can, in phrases or topics or even     one-word lists everything that pops into your head. Do not worry about spelling or repeat     ideas at this point. Just search your mind for anything that occurs about your topic.

    Initially, when you are first excited about a project, you should use your enthusiasm to help you with that project. This is how to get more ideas than you can possibly use! Your enthusiasm becomes that catalyst of your creative efforts. When you are excited about something - something that’s brand new - you have a strength, a power that you can tap into.

    A good analogy to compare this idea to is falling in love. When a person first falls in love, they don’t see any faults in their love at all. Their love is perfect in their eyes.

    The same is true with the enthusiasm that comes with a new project. When you look at a new project, you will be excited,

elated, and enthusiastic. You won’t notice any of the faults inherent in it.

These are the times when you should really work on your ideas. When you’re infatuated like this, you will get the ideas that you won’t be able to reach after a while, when you’ll run dry. Enjoy the rush of ideas while it’s there, and take advantage of it.

Write down all of your ideas, find out which ones work the best, and use them! This is how brainstorming can make you fat wads of cash! By using the best of your ideas, you maximize your product’s profit potential and give yourself the chance to make the most money.

What happens when you run out of money-making ideas? When you run out of ideas, sit back and logically think of the steps of the method you are going to write about. Write down these ideas that come to mind as well.

Remember, you are the expert, and you already know what it takes to get your book done.

2. Organize these brainstorming ideas. Group the topics, phrases, or words you have written     into lists. You may do this by assigning numbers or letters to the brainstormed ideas. Then     ideas that fit in category 1 or category 2, etc., are listed. As you are organizing these lists,     more

ideas may occur to you, so be sure to include them also.

3. Label these topic lists, and turn them into your table of contents. In step one, you generated     dozens of brainstorming ideas. In step two, you grouped these ideas into five, ten, or 15 lists.     These individual lists are your chapters.

     Include a table of contents in your book because the potential buyer will look there to see what your book covers and if you have included the information he/she wants to know. This will encourage people to make the purchase.

     Put yourself in the buyer’s place. Have you included each area necessary to explain your topic adequately? Is there another topic you can add that will further encourage the buyer to purchase your book?

     You also may want to check the table of contents of other books in your subject area. This research may trigger more material for your own book, and it will help you see what is already available to the consumer. This is how research ‘ big bucks!

     You have to do as much research as you can, you have to dig up as many facts as you can, you have to take as many notes as you can. Spend some time in the reference section of the library.

When we put together our information superhighway products we tracked down every article we could that dealt with the information superhighway, the Internet, computer bulletin boards - everything we could find dealing with the topic. Then we took ideas out of those articles, and we incorporated them into our products.

Remember, you must give the reader a new approach, a better way, or totally new ideas if he/she is to be attracted to your book. Make your book so appealing the buyer cannot refuse it!!

4. Write your chapters. Look at each chapter list of ideas carefully. Combine similar topics and discard ones that completely stray from the subject. (Perhaps the idea doesn’t fit in this book, but it is an area you will need to include in another book in the future. Keep these stray ideas on file for future consideration.)

When you have refined and reorganized all the ideas for a chapter, you may begin writing. Take each idea and explain it in easy-to-read, simple language. Write the way you would tell someone the same information. Do not worry about which idea you write first, second, third, etc. Just begin, and continue with those you know the best. If you write each idea in a paragraph or two on separate pages, you can later put them in a logical order. Think of shuffling and sorting the ideas like a deck of cards. A computer can do this automatically

for you, but if you are writing your book in long hand, you will want the flexibility to move these ideas around.

5. After you have all your ideas in paragraphs and have put them in order, it is time for you to     revise and rewrite. Is there a weak or incomplete chapter? Add the information necessary to     make it better. Try to have your chapters about the same size. If the book topics are     balanced, you have likely included everything your customer wants to know.

    Read your book aloud. This is a good way to see if all your sentences make sense. If you, or someone listening to your book, are confused, rewrite the trouble spot. You must be perfectly clear for two people only yourself (the expert) and the reader (the novice). If you have written in down-to-earth language so that a beginner can understand, and have included all the information an expert knows, you will have a successful book every time.

9

One Shocking, Yet TREMENDOUS Source You Can Use To Find Hundreds Of Thousands Of Documents In The Public Domain You Can Use For Products!
Who Would Have So Many Documents Ready For You To Use Immediately...?

The government has a ton of material that is in the public domain. Your tax dollars paid for it. You go to the consumer affairs division of the Consumer Department of Information in Pueblo, Colorado, and you can see their advertisements running in magazines all the time. They’ll say, “Send for the Consumer Information catalog.”

The catalog is filled with books, reports, booklets, etc. and we took several copies of a document with a title along the lines of, “How To Teach Your Child To Read.” Another one was “How To Teach Your Child Math.” There was one on “How To Use The Library.” There was one on “How To Increase Spelling Proficiency and Win Spelling Tests.”

We put those all together at one time when we were selling a little package comprised of a coloring book that taught phonics to preschoolers. We threw all that material in with it and reprinted it. We said, “Reprinted from the government publication.” We gave them credit.

People loved it. They got more than they thought they would get. It wasn’t just about reading. They got other subjects, too, that really made that a better package.

They also have a website you can visit, and if you search for it you’ll find it. Those are things you can do with public domain stuff. You can have it done by the end of the day. That’s a fast way to have a product without having to write it.

10

Here’s A Way Newspapers Could Help
You Make A Small Fortune!

It is a good idea to make your ad look newsy. Why? Because people read the paper to get the news. If you can make your ad look like an editorial, you have achieved something very viable.

Keep in mind that people read advertising in a very passive way. They know that you are asking them for their money, and they aren’t going to give it to just anyone. But if you can make your advertisement appear to be an article, chances are good that they will take the time to read through it.

It is important to make it look like any other article in the publication that you are using. Test it out, and always remember that people feel more comfortable about giving their money to something that looks professional.

A newspaper story is not looked at as an advertisement - it’s looked at as journalism. This can be a big help in gaining credibility. The more credibility you have, the higher the profit potential.

One idea that works well is to take out a “newspaper spreadsheet.” The newspaper publishers will run a full page ad so that they can use a whole newspaper tear sheet.

Remember, there is a lot of space news-paper publishers have to fill with something before the paper is done - why not try to get your ad in there? This helps to give it some credibility, and people tend to take it more seriously. As an added bonus, some newspapers will even typeset your ad for free if you accept a full page.

11

Choose The Right Name To Make Membership Even More Attractive!

You need to give them a good name. For example, “Frequent Flyers” was a great idea. It identified the customer, but what it really meant was “frequent customers.” You want to call your club your “Preferred Customer Club,” your “Inner Circle,” your “Players Club,” your “President’s Club.” Give it a name that has some appeal and some stature that says to your customer, “I value you and I value your business.” It doesn’t have to be too elaborate.

One of the chief advantages of a club is that you build that second sale. We all know that the big expense is getting the customer the first time. It’s getting the customer to make that first sale. You have that cost of acquisition. The cost of getting that customer to make the first purchase. But then, after they’re on your list, after they’ve made a purchase from you, the profit is in subsequent, then you don’t have all the cost of acquisition.

12

The Hottest Type Of Merchandise That
Sells Like Crazy!

The hottest type of merchandise that sells like crazy is anything that’s tied in heavily to the market you are selling to.

(1) Choose a niche market carefully, one that is unique, and one that you have an interest in.

(2) Get a feel for the types of products and services this market is crazy about.

(3) Test different types of products/services that you see working for others. Continue testing       new offers/promotions to your best customers.

(4) You will, after awhile, gain a tremendous knowledge of what your customers really want.      You’ll produce products and services that they buy like crazy.

(5) Take your “winners” (the products and services that sell the best to your customers) and       use them to attract new customers.

13

“NO” Means “Give Me A Reason To ...”

Then they say, “well, maybe I do have time for that,” and we convert many of those people who write us and say they’re not interested. We convert many of those people into sales with just a few lines directed at their objection, because if someone takes the effort to send us an e-mail to tell us that they’re not going to buy, what we think they’re really telling us is, “I really want to be sold. This is something I want. 1) I visited the site. 2) I read the material. 3) I’ve read your follow-ups. So tell me how I can buy.”

Now in the case of cost, we don’t reduce it. But we can say, “Hey! Did you know you could spread this out over two payments?” Generally, that is enough to just push them over the edge.

14

How You Can Create A $1,000,000.00
Product In JUST ONE DAY!

In this article I want to cover how you can do a million dollar product in one day... or maybe much, much more! Now, in the early 90's, Russ was traveling twice a year to consult with us here in Kansas. He says he’ll never forget the first time we picked him up in our old, dilapidated car and took him to the old, dilapidated farmhouse we lived in.

Actually, Russ loved the farmhouse because we only paid $100 or $150 a month. Still, though, we wanted to get the heck out of there. He could tell from talking to us. He loved it because it was such a relic from the past... creaky stairs going up to the guest bedroom, this big old tub that you could use in the tiny bathroom... he loved the house.

Better things were soon to come to the us, though. We now live in an 8,000 square foot mansion.

Anyhow, after consulting with Russ, I came up with an idea. I said, “Instead of you coming to Kansas and helping us with our marketing on an individual basis, let’s create a product. Let’s do a cassette tape. We’ll take one day and ask you a lot of questions. You’ll give us the answers, and we’ll also put our input into it.

It turned out to be a super idea! We created a product called “The $2,500 Weekend,” which, incidentally, was what we were paying Russ to partake in the venture. He’d fly in on Friday night and fly out Sunday afternoon. In between those two days - mostly on Saturday - we’d work all day on marketing.

So, right at our dining room table we created “The $2,500 Weekend” tape in one day and a few hours. We took breaks and everything. We had a lot of fun with it.

This product has sold well over a million dollars. It might even be approaching two million dollars now. Recently we updated the product and changed the name from “The $2,500 Weekend” to “The Millionaire Matrix.” It continued to sell. I just shipped ten of them to a distributor yesterday. It’s selling even as you read this. It was a tremendous success. Both products sold for $195. They racked up millions of dollars in sales.

The lesson you can learn from this is: you can go to someone (you don’t have to fly to Kansas, California, or anywhere else), or you can do it just the way we’re doing it on tape now. We’ve got people who record with us who are from New Mexico, California, and Kansas. We all get connected together on a conference call. That’s how we do our current cassette tape products.

You can do it through a conference call center, or with some cheap recording

equipment that you can get from Radio Shack. The conference center might be a little bit better as far as the quality, but not much. There’s some really good recording equipment at Radio Shack.

So, what do you do? You get in touch with some people who are considered to be experts in their field. If you do this, you’ll be an expert. You get in touch with them and tell them that you want to create a product by asking them all kinds of questions on what they do.

They could be antique dealers. They could be great marketers. They could be people who are involved in cooking. They could be working in the health field putting out health information.

Whatever the expertise that they have, and whatever the discipline that you want to self-publish information on, you get in touch with these people. It could be travel, it could be marketing - it doesn’t matter what it is.

Tell them that, instead of paying them (although you could) for this expertise, you will give them the rights to sell it. Many of these so-called experts will really be happy to take that deal, especially if you massage their egos. Tell them how great they are. Tell them that you came to them because you think that they’re the foremost experts.

15

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things!

A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them to put it off! You must find a way to overcome these fears and get their orders. These four things will help you do just that:

1.          Provide Testimonials

            Testimonials can be very important. People will almost always believe the words of other customers before they will believe anything you say! It’s a proven fact! Testimonials are proof that other people agree with what you are telling them! Good testimonials will help your prospect decide that what you are saying is really true!

2.          Examples

            An example makes what you are saying real to the customer. For example, let’s say that you are writing a sales letter, and you include an example that tells people to picture themselves making their first million and picking out their new home by the beach.... This helps people vision themselves getting the full benefit that comes with buying your product!

3.       Case History

          This is very similar to a testimonial except that you are telling the story. You may tell about a man named “Jerry” who used your money-making program to bring in $1.25 million in less than 18 months! This allows people to visualize themselves making that much money, and it again helps them understand what other people are doing with your product.

4.       “Leader” copy

            Leader copy tells the prospect that they are a leader and one of the chosen few who will have the courage to respond to your offer. This can be used if you are selling a business opportunity. You can say something like “Everyone talks about making money, but you are one of the few who actually does something about it! Congratulations!”

           These four things will help bring you more sales. Your customers need to see these things in your sales material. If they do, they will be more likely to send you their money!

16

If You Want To Bring In The Most Money Possible, You Have to Know Who Your Best Prospective Customers Are!

One of the biggest mistakes many newcomers in mail-order and direct-marketing make is not having a crystal clear idea of who their customer is. They’re under the false belief that almost anyone out there could be their customer.

Don’t allow yourself to fall into this train of thought. All direct-response and mail-order companies cater to a very specific type of person. Those marketers who have had the most success in the business know exactly who they’re trying to attract. They’re not trying to get everyone’s attention, just the attention of the best possible prospects.

Sometimes prospects have common denominators simply because of what they’ve bought in the past. For example, our products and services are designed and marketed specifically for the opportunity market.

Sex, creed, race, employment, age . . . none of these are really important in the opportunity market. We serve them all. The common denominator is what these people buy and have bought, not any of the things above.

Developing a strong knowledge of your market is a process. The more you do it, the more experience you have. The more you immerse yourself in it and commit yourself to it, the more you’ll learn.

And the more you learn, the better you will be at giving the customers and prospects what they want. And you’ll attract more of these people.

17

How To Instantly And Easily Find People Who Are Desperate To Let You Help Them Sell Their Expensive Items. When These High-Dollar Items Sell - You Can Get Rich Off The Huge Commission!

Collectively across the country, there are hundreds of other people out there that are faced with the same situation. They try to sell something that is very expensive - it might be a house, real estate, a nice automobile, or a boat.

Let’s say they’re running ads in different publications like the Rob Report - that’s a good example, although there are plenty of other magazines and newspapers out there that sell expensive things too.

You go back through the old issues and you contact these people. You just ask them, “Have you sold your merchandise?” Many times, you’re going to find that the answer is no. They didn’t sell it, because those magazine ads are so expensive. If they would have had thousands and thousands of dollars to invest in those magazine ads, they would have sold it. Now they’re ready to sell it for an even lower price.

Now you can get in there and earn tremendous profits by selling those items! This is a way for you to find those items and get them with no out of pocket cash - now you’re just brokering.

You’ll earn a nice commission by selling them on the Internet Auctions and even developing a web site with a whole bunch of these different expensive products. This is how to instantly and easily find people who are desperate to let you help them sell their expensive items. And when these high-dollar items sell - you could get rich off the huge commission!

18

How WIIFM Can Increase Your Web Site Sales Instantly. No, It’s Not A Radio Station ...

WIIFM can increase your web site sales instantly. No, it’s not a radio station. What it stands for is ... What’s In It For Me?

Every one of your customers out there on the Internet that is a potential buyer wants to know, “What’s in it for me?” And what you need to do is incorporate that statement in every ad, every sales letter, that you have on your web site, and the banner ads you do.

Every one of your customers is wondering that same question. Whenever you write an ad or a sales letter, you need to be thinking about asking and answering the question, “What’s in it for me?”

Think from your customer’s perspective. What can they get, what are they looking for, what benefits to do they want to receive from your offer?

A lot of time when you are studying successful sales letters, or when you’re studying unsuccessful sales letters and sales copy and classified advertising or, really, any kind of advertising, you can instantly spot the writer who was not thinking about what’s in it for me from their customer’s standpoint.

You see ads and sales letters that are written that don’t produce strong benefits, that don’t have strong benefits for their customer, and you have to have that in all of your sales material.

Always remember whenever you are studying or writing any kind of sales letter, whenever you are creating a banner ad that your customers are going to see that you put out on other web sites, or even if you are advertising off-line, in all of your advertising always remember that one simple concept - WIIFM – What’s In It For Me?

Remember, that’s what your customers are thinking. That’s what they’re wondering every time they receive a sales letter from you, every time they go to your web site, every time they click on a banner ad ... every time they’re on they are going to be thinking that, and you need to present them with benefits that answer that question, and then show them exactly what your offer can do for them.