Once you’ve learned how to get that computer on the Internet and doing what you want on the Internet auction sites, there’s another whole new business opportunity waiting for you -

- Namely, teaching people how to make money with Internet auctions!

Yes, you read this correctly. Once you’ve learned how to use the Internet and the Internet auction sites, and you’re making money with your auctions, you can move on and start making even more money by teaching others how to do it!

Remember what it was like when YOU started. You might have known very little, perhaps even nothing, about a computer. You might have been quaking in your boots when it came to the idea of getting on the Internet.

There are many people out there, in the same situation you were in when you got started. But, with some success under your belt, you can advertise yourself as experienced . . . and start teaching others!

Your services could range from simply introductory computer information, to using the Internet, to using the online Internet auctions to bring in extra money! And the whole time you’d be building YOUR fortune, simply by passing the knowledge on to others and charging them for it!

Here’s an idea that’s a little bit different . . . it can help you bring in a lot more sales for your full product and bring people to your website. We have seen this done successfully on several of the Internet Auction sites that we have visited - and it’s how you can use Internet auctions to get people to pay to receive your sales material!

You can use the auction to bring people to your website in order to tell them more about your product - and sell them! If you are selling a high priced product, you might not have the space or want the space to have people read through a long, lengthy sales letter on an auction site.

You can put up a report, for example, that you are selling for maybe just one penny, fifty cents, or one dollar (depending on what it is). You can actually sell that through what we call the Dutch Auction, which is when you have more than one item for sale. That report can then get people to your web site or it can actually sell a product if you want to do it that way.

(Actually, you can have any number of items on the Internet auction block, but you wouldn’t want to go too high.)
Say you put up that you have fifty of these reports for sale for $1.00, and people bid on them. Then you can deliver it to them electronically! If you have e-mail, you can e-mail the report to them. That report can lead people to your web site or it can lead people directly to a product.

Another take on this, using the same concept, is you can actually sell the report very cheaply just as a vehicle to have that advertising on the auction site. Then go within your listing and put up a link that says, “Click here for more information or to get this report right away!” When people click on the link, it can lead people to your web site.

The reason you would want to do this is, especially if you are selling a high priced product, is because you may not have the space to put a lot of information on the auction site. By doing this, you can lead people to your web site where you can go through a more thorough explanation, and attempt a more thorough job of selling your product to them . . . and that can get more people to go ahead and respond!

If you are selling the product for fifty cents or one dollar and you do have a lot of people buying it, the only hassle you are going to have is that people will be sending you cash, checks, money orders, and if you take credit cards they will be wanting it billed to their credit card for that small fee. We presume (we have never done this ourselves) that one way you can get around that is, if you are selling it for a penny, tell people that you are waiving that penny charge once people say they have won the auction. That way you don’t have to handle the hassle of getting hundreds of pennies in the mail or hundreds of dollars in the mail. Still, that could be nice to get!

This is just something you can do to help sell the higher priced products that you might be offering. Bring people to your web site using the Internet Auctions to sell those higher priced packages. When people pay to receive your materials - they’re more likely to buy your product! If they’re really interested enough to send a little money for information on it, they are very interested . . . and they’re great prospects!

One thing we recommend doing if you want to do this is you might charge people a set-up fee. Not only would they pay per view or per click through, but you might charge them $25 or $50 - really whatever you want - to set the system up to be a sponsor. That will allow you to get some profit right up front. Then you might charge just a small fee per click through. It could be a penny, two pennies, ten cents, twenty-five cents, fifty cents, or a dollar. It really just depends on what you want to do and what people in your market are paying right now for click throughs. It really is up to you as to how much you want to charge.

Next, you need to have a place on your web site for people to read about the free information, or, again, if you want to do e-mail marketing you can send out e-mails and offer the free report via the e-mail. Then, they’re going to click the button and instantly the information is going to be automatically sent to them.

Basically, they’re going to click to get the information and then it’s automatically going to be sent to them. Within a matter of minutes they will have your information. The great thing about this is, once you set up the initial information, your free report and the ads are sent by auto-responder. All you have to do is sit back and collect the money.

If your report is going to sell the product on your web site so you’ll have that money coming in, but you also have the advertising money that is due every week, or every month, or however you want to set it up, you will actually bill or maybe they’ll give you a credit card right up front, and you’ll just automatically deduct for their fees for every click through that they had.

You can have lots of kinds of free information if you don’t have a product you’re selling and you want to just give out free information and use this to actually make money with the advertising only. You could give out lots of information on lots of different topics from making money, gardening tips, parenting tips, golf tips - there are many types of information you can put in there if you only wanted to use it to deliver the free information - and then deliver the advertisements as well! You can do that as well.

There are many different ways to do this. The best way, in our opinion, is to actually use it to drive people back to your web site to make money with the products. Not only will you make money every time someone actually does decide to buy your product, but you’ll also make money every time someone doesn’t buy your product because you’re selling advertising based on them clicking that button to get that report and information via auto-responder.

Blind ads work for some products and services but not for others. People don’t get to see your product or service, and all they have to judge it by is your ad copy. Sometimes you can tease them with a blind ad and make them curious enough to respond.

Remember, part of the compelling nature of buying products through the mail is looking forward to getting what you ordered. Blind ads make people want to see what you really have, and the anticipation is something people really enjoy.

Why not actually show your product right there on your webpage? It really gives the person reading the copy a chance to look over the product, get a feel for it, and really think about how they could use it. Use this Dirt-Cheap Formula now! This is how to instantly get people’s attention - and draw them into your website!

That’s another great thing that you have the power to do on the Internet. You can have full color pictures of your product and they can be spinning, floating, and doing all of these crazy things. It’s a power on the Internet that people just don’t have in sales letters.

It’s almost too cost prohibitive to put full-color pictures of a product in a letter. When you do, it just doesn’t have that 3-D full-color, great product effect that you can get on a Web Site.

With technology out there like Java and Shockwave, you can create “virtual” versions of your products that people can manipulate, virtually open, close, and use. It’s fancy stuff, but it operates in any standard web browser that supports java, or in the case of Shockwave, if the user downloads a free copy of Shockwave.

In many cases when you’re writing a sales letter or creating your Web Site copy, it’s easy to assume that your prospect will know how to use your product, what to do with it, and what benefits they’ll get. Don’t assume that!

Remember, the more you’re able to inform that prospect - the more you’re able to educate them - the higher the chance that they’ll buy what you offer!

You can draw them a picture, and go through example after example of exactly how people can use your product. If someone’s reading through your copy and they don’t see how it applies to them, immediately they have an example in their mind of how they can use that product.

Some Internet auction services will allow you to put up a picture of what you have to offer for free. Some charge a very small amount.

YES - you can put in photographs! In fact, we advise that you do so. It makes the offer and the item a lot more interesting. eBay has this thing called “eBay Gallery” where, instead of seeing line after line of text, you see a small picture of all of these things. It’s like window shopping! This is how you can use photos to make the bidders even more excited about buying your product!

A while back, we sold some “Little Golden Books” over Internet auction. We wanted to see who else had Little Golden Books. We went into “Little Golden Gallery.” We found that there were 25 potential sellers in there that had elected to be in the gallery. They’d places small pictures of the books they’d have up for auction. Then, you could click on any of the pictures to have a look at a close-up picture of the book.

Now, many of you are probably wondering how you can create a photograph that will work on the Internet. You probably think that it’s a very expensive, very time consuming, very technical process. Don’t let yourself think this, because it’s NOT TRUE! It’s a simple process . . . in fact, it’s easier to do than you might think!

All you need is a scanner. A scanner is a device that connects to your computer. Many resemble photocopiers. After hooking up the scanner and installing the software to operate it, you simply place the photograph you want to use in the scanner, and click on whatever button will tell it to scan.

After the scanner scans your photograph, it will save the information in a file. When opened, that file will be your photograph!

Now, all you have to do in most cases is attach that “photograph file” to an e-mail to whomever accepts the photos at the auction house, and that’s all there is to it!

Most of the time, it’s a very, very simple process - and it allows you so much more power when it comes to really attracting people into bidding on what you have to offer! Since they’re able to see your product, they get a better visual idea of what they will be getting. It’s no longer just a few words - now that product has materialized on their computer screen, right there, waiting for them to begin bidding on it!

USE DIRECT-MAIL. Our company has used this marketing method exclusively for years. It is quick, private, and can be extremely profitable.

Our secret to making BIG Direct-Mail profits is:

1. Start slowly. Test small amounts of Direct-Mail packages.
2. Test as many different headlines, subheads, offers, prices, etc. as you can. Just simple changes in these things can be worth huge amounts of money.
3. Testing slowly means that you are only risking small amounts of money until you find the right combination of elements that pull in the largest response.
4. Work with a good mailing list broker who knows the market you are trying to reach. This person can help you find the best mailing lists that can make you the most money.

Direct-Mail is more expensive than space advertising - but the profits can be enormous! We’ve brought in millions of dollars with our Direct-Mail promotions by following these simple four steps above.

You can do it, too. Here is one more Direct Mail secret:

5. You can make the most money by knowing as much as you can about the people are that you are trying to reach with your Direct-Mail offer. That’s why we teach people how to build their mailing list first and then create many offers for their customers only.

• You create Direct-Mail offers and promotions for your best customers first.
• Then, take the most profitable of those offers and make them available to the rest of your customer base.
• And, if you’re still making a nice profit - then begin testing variations of that same promotion to new prospects who have never done business with you before.

This is the safest and most profitable way we know of that you can consistently make BIG money.

Our secret of building a specialized business on the Internet, for free, with just a little bit of your time is - news groups.

News groups are the public message boards that are on the Internet. The messages are left public for others to respond to - there is a lot of give and take - and the neat thing is, there are even archives of storage. We have actually received and read responses to messages we’ve left in news groups four years ago!

They are still up in archives where people, if they know how to find them, can go back and read past postings to learn more. It is almost a growing knowledge base. Everybody chips in and shares information and knowledge about a special interest.

To show you the power of the Internet for the specialty marketer, news groups cover virtually every imaginable interest possible. And in fact, if you start reading through any list of news groups that is available from your local Internet service provider, you will be astonished to learn of the existence of many special interests you never thought could exist.

Some of them you’ll probably want to avoid. But the point is, just almost everything you could possibly imagine is there, and it is very easy to inquire with your Internet service provider in your area, whoever you go through.

29 They could be already providing you with a list of these news groups. Maybe you’re already on some of them. Or, if not, it is very easy to inquire and get a list of what news groups they offer.

It operates just like email. The difference is that you read everybody else’s messages back and forth to one another because they are public. Then you can post your replies which are then read by everyone.

There are two things you absolutely MUST DO to make your fortune. They are:

1. Secure new customers . . .
2. And get repeat orders from established customers.

These two things are the heart and soul of any business, and mail-order businesses are no exception to this rule. This is the foundation of good marketing strategy. It’s all the things a company does to get prospects to buy from them initially. Then it means going back to those customers with offers for related products and continually selling to those customers.

These two vital things should also be used when trying to get a product into a catalog. You have to look at the catalog house as your customer and try to get them to do business with you one time.

Then, once you’ve gotten your product into their catalog, keep trying to come up with products you can get into their catalog. If your first product makes the catalog house money, it makes it easier to get your next product into the catalog. In this case, the catalog house actually becomes your customer.

You want to get in the catalog once, and then keep trying again and again and again with products closely related products.

We’ve seen this concept of using headlines rather than a lot of the banners that have a lot of text on them and they look more like a small display ad rather than just a teaser classified type ad.

In fact, we’ve seen some people now that don’t use banners - they actually just put a headline right in the middle of all the rest of the text on someone’s Website. This is how to “trick” people into responding to your banner ad! More people buy from you with this simple secret!

Tying that directly in with this headline where you just have a couple of words with a question mark would make people look at an ad, or click on it even more, because it doesn’t look so much like a banner ad where there’s a lot of copy

It doesn’t look so much like an advertisement - it looks more like a statement and like something that might pique people’s interest.

You can use your auction site listings to drive people to your web site. In this case, that’s the only purpose of your Internet Auction site listing. Think about only advertising on these Internet Auctions with your very best items. Those become (like in mail-order we talk about having a front end) many of the most successful mail-order companies.

These companies make millions and millions a year and they only have small ads in these magazines. The purpose of those small ads is not to make money. Because of what they sell out of those small ads, many times they lose money on the first sale. They make their money reselling to those same customers again and again.

You can do the same thing with Internet Auctions. You’re able to get your listings on these Internet Auctions for a fraction of the price of a space advertisement. The only purpose is to drive people to your web site and then, in your web site, you have a ton of different, similar items.

When you’re thinking like a marketer, you realize that anybody that will buy one item is a perfect candidate to buy another item. That very basic marketing idea has made many, many people multi-millionaires and even billionaires. It can make you rich, too, if you’ll just think.

Instead of just thinking about selling different items on these Internet Auctions, think about developing bonds with people. The best way to do that is to drive people right to your web site. Have a lot of other things on your web site that you can sell to them. Stay in touch with your customers and try to resell them over and over again.

There are ten mistakes that almost every marketer makes along the way. These mistakes are...

1. Not developing a unique selling proposition that stands out in your marketing.
   
   You need to make yourself stand out among the competition. Find a unique thing that sets you apart.
   
   
2. Not developing back-end sales.
   
   This is a big one! You must find other related products to market and sell to people who already purchased from you.
   
   
3. Failing to make doing business with your company convenient and easy.
   
   Several things can fall under this problem. It can be as simple as having a phone number for people to call or accepting Credit Cards. The easier it is for them to do business, the more likely it will be that they will do business with you!
   
   
4. Failing to know what customers want and need.
   
   If you don’t know what your customers want and need, you will never make money!

5. Failing to tell customers "why you can."
   
   Your customers need to know the "why" behind the offer. If you’re offering a low sale price, tell them why... Is it overstock, or a pre-publication offer? Also, if you are higher than the competition, is it because of that extra mile you walk for the customer? You can never forget to tell the customer the "why" behind your offer.
   
   
6. Forgetting that you must "sell" your way out of a business problem.
   
   Many times a business will worry about overstock. They have thousands of dollars tied up in "X" product and everyone is buying "Y" product instead. You must avoid this mistake and remember to sell your way out of this situation. You can do this by being straight with your customers. Tell them that you ordered too much product, and you must sacrifice and take a sale price in order to move the product. If you are honest with your customers, they will respond to that.
   
   
7. Not testing the market.
   
   Too many business people are not doing enough testing. This is very important. The more you test, the more you make! It always works that way! You can test various headlines, prices, etc. Always test new things so you will stay on top of the market.

8. Writing institutional advertising instead of direct-response advertising.
   
   This means that you must focus on the product rather than the company. Many companies run major ads that tell about their fancy office equipment and their state-of-the-art facilities, but they never tell about the product. You must avoid this costly mistake!
   
   
9. Getting tired of marketing methods that are still effective.
   
   This may sound pretty basic, but a lot of marketers get tired of their promotions and move on too quickly. Friend, if a promotion is working and making money, DO NOT PULL IT!
   
   
10. Forgetting to focus on the targeted customer.
    
    You must always stay focused on the group of people you are trying to sell your product to. If you start to broaden your focus, you will lose sight of the original customer, and your sales will drop.
    If you can avoid these mistakes, you can be well on your way to making huge amounts of money in your own business! Study these mistakes and learn how to avoid them!

It is a good idea to make your ad look newsy. Why? Because people read the paper to get the news. If you can make your ad look like an editorial, you have achieved something very viable.

Keep in mind that people read advertising in a very passive way. They know that you are asking them for their money, and they aren’t going to give it to just anyone. But if you can make your advertisement appear to be an article, chances are good that they will take the time to read through it.

It is important to make it look like any other article in the publication that you are using. Test it out, and always remember that people feel more comfortable about giving their money to something that looks professional.
A newspaper story is not looked at as an advertisement - it’s looked at as journalism. This can be a big help in gaining credibility. The more credibility you have, the higher the profit potential.

One idea that works well is to take out a "newspaper spreadsheet." The newspaper publishers will run a full page ad so that they can use a whole newspaper tear sheet.

Remember, there is a lot of space newspaper publishers have to fill with something before the paper is done - why not try to get your ad in there? This helps to give it some credibility, and people tend to take it more seriously. As an added bonus, some newspapers will even typeset your ad for free if you accept a full page.

Broadcasters have to have something that will interest those who watch or listen to them, and this is the big reason T.V. and radio stations must give FREE PUBLICITY to people like you! It’s all about giving people what they want.

It would be extremely difficult to get free publicity through free public service announcements. However, if you set up a nonprofit charity function, you could tie in your product and receive indirect publicity.

If you can get your product or service sold for fundraising groups that are nonprofit, you have a good chance to get some free publicity. Why? Because radio and television stations have to give some free time to nonprofit community activities.

A few deals can even increase your profits by $250,000 - or more - a year! This is how indirect publicity can make you $250,000 a year! It’s how to easily make many thousands of dollars every month sponsoring certain types of events!

Objections are problems you’ll be faced with every single day. These are all the reasons your prospects won’t buy from you. We all have these problems. All of us in this business must find as many ways as possible to overcome these objections in order to make the most money possible. Here’s how you can turn this problem into cold, hard cash:

1. You must track these problems down. What are they? The only way to find out is to talk to your customers and prospects. Ask them.
   
   
2. Make a list of all these objections.
   
   
3. Then find as many ways as you can to overcome these objections in your sales material.

You can eliminate these objections by showing your prospects why their reasons not to buy from you are wrong. Don’t hide from these problems. Tackle them head on. Come right out and state the reasons they may be afraid to buy and show them how you will make sure these things don’t happen. Do this, and you’ll turn these problems into cold, hard cash!

Here’s one simple thing that you can do to instantly increase your website sales by 250% to 500% or more. This is powerful! What is this secret? To accept credit cards!

In the mail order business today you absolutely have to accept credit cards if you want to make maximum profits. You can easily double, triple your money by just taking credit cards. That’s the way a lot of people want to buy.

Many, many years ago, you didn’t have to do this. Most people paid by check and money orders and most companies asked for those exclusively. That was just fine. It worked like magic 20 years ago. There weren’t credit cards available to most mail order dealers. It’s even hard to get them today by some, but we can help you.
Today it has changed completely. About 15 ago a friend of ours who’s a veteran in mail order first started accepting credit cards. Right off the bat about ten percent of his business came in the Visa and MasterCard orders. He got a merchant account. Still 90% of the business was checks and money orders.

Soon it changed to eighty - twenty. Still 80% checks and only 20% credit cards. Then it kind of leveled off at a seventy - thirty rate 12 years ago or so, it was 70% checks and money orders, 30% credit card orders.

Today, over 70% of all the money he takes in comes in via credit cards. It’s something like 72% as opposed to only 28% for checks and money orders.

Now we did a survey at our office a few months ago to find out what the actual number was. We found that 61% of our customers paid by credit cards and about 39% paid by check and money orders. We were getting 72% of our business from the 61%. So it’s not equal.

Not only are two out of three paying by credit card, but they’re spending more money. We know with higher priced offers - two hundred ninety-five dollars, four hundred and ninety five dollars - sometimes it’ll be over 80% who pay by credit card.

Not only are credit cards the majority of sales, they are disproportionately the most money. So you really have to have it in mail order to do business today.

On the Internet it’s a whole different ball game. While it’s important to take credit card orders by mail order, it is essential to take them for Internet marketing!

We talked to a big Internet marketer a couple months ago that said 95% of his business was credit cards and only 5% were checks and money orders, and some of those were checks by fax, where people use their check just like a credit card and fax it in.

If you’re doing business on the Internet, you absolutely must accept Visa, and MasterCard. It also helps to have American Express or Discover, but Visa and MasterCard are essential. You really aren’t in business without them.

Yet when we check out various websites, we find that over half the people are telling people to send a check or money order. That doesn’t work very well. So we want to absolutely admonish you to get a Visa / MasterCard merchant account!

If you’re having trouble getting one from your bank because you run a home business, you’re doing business from the kitchen table, or the garage or something along those lines, then get in touch with the person who you bought this program from. It doesn’t matter, we’re all making this program available, but it’s only fair that you go to the company that made this program available to you, and they will help show you how to get a merchant account quickly and with very few questions asked. It’s something you absolutely must do. So please do that. If you’re going to do business on the Internet you must accept plastic orders.

State sales tax puts you at a marked disadvantage from everybody who visits your web site from your state. If most people have a local store where they can go find what you are selling, they can walk down and take it home immediately.

You might have to deliver it overnight, or the next day, or over a few days. There is a built in delay there that is a disadvantage to you already. But, if you can eliminate the state sales tax, and just say, “Tax, shipping and handling all included”. Now you have a better idea, a better product, a better way to get it. “

Order now and we will ship it to you at no added cost.” Even if you took into consideration the postage, and you took into consideration any taxes, and you combined it in your $29.95 or $99.95 price, it just sounds great to say, “Place your order now and we’ll ship it to you without any additional cost for shipping and handling.”

One question that we know you have percolating in your head is, how hard is it to post your item on eBay for auction!

The answer? It’s a piece of cake!

Let’s say you’ve got a little porcelain figure you want to put up for Internet auction. Find the category you want it to be presented in, and then simply click on the button that says “sell an item” to start the process.

Now it’s time to go through the steps. The website will require you to fill out a few spaces with some information, typically . . .

1. How much is the item?
2. What price would you like bidding to start at?
3. Give a description of the item you’re auctioning.

With the majority of the Internet auctions, that pretty much all there is to it. Type a name, a description, a starting bid - then click a button - that’s ALL IT TAKES! Then, sit back and watch the bids fly in!

We have a friend who’s into handcrafts, and likes to make things out of beads - an unusual handcraft these days, and isn’t really widespread. She makes beaded jewelry, beaded handbags, totebags, and little medicine bags.

She used to attend craft shows with what she made, but she lived in Topeka, Kansas, and there people really weren’t that interested in beadwork - they simply had no appreciation for it. She did sell some of what she made, but she found that she couldn’t bring in nearly what they were really worth.

She started advertising her wares on a little website and testing that idea. She not only found several people elsewhere in the country who couldn’t even find this sort of handwork where they live, she also brought in quite a bit of money - which they paid for those items!

She even found some retailers in different parts of the country who started buying several items at a time from her and paying her more than what she could have sold them for at the local handcraft shows - they were paying wholesale, marking them up, and finding buyers for them!

Again, handcrafts or one-of-a-kind items are just ideal for auctions. No matter how unusual it is - in fact, the more unusual the better! You will find buyers looking for just that type of unusual item on these Internet Auctions. This is how unique handcrafts can bring you cash from all around the globe! Just because something exists in mass quantities here doesn’t mean it does elsewhere in the world - and where it’s rare, it’ll tend to be very valuable and wanted!

We would recommend going to the handcraft shows. Almost every town of any decent size has handcraft malls where you have several home workers who either do this as a hobby or as a full-time job. They have a small booth or section and there might be dozens of them. What you want to do is look for the unusual ones, the ones that come closest to original artwork, or even original artists who have a booth or photographers that do unusual work.

You can make an arrangement to make their items available for auction to the world. They don’t have to worry about it. They can keep maintaining their store or going to the shows and selling what they want, but you take selected items, sell them at an auction like e-Bay or any other Auction Sites, and take a commission!

Soon you start becoming the “Handcraft guy” or the “Weaved Basket man” or whatever specialty you really start to focus in on.

Literally, we have seen a few people starting to build reputations on these auction sites as artists that are sought after who would never have been able to do that locally - and that is a way to build a valuable business. Provide a service for people in your area and bring some items of real unusual quality to the auctions!

What can you do to make your mailing list worth a ton of money? The price of your list, as well as any other list, is how well the list works for those who rent it.

The better the list works, the more money it’s worth. This is why some mailing lists are worth 10 times more money than others! There-fore, it is very important to offer the best list you possibly can in order to make the most money.

Good mailing lists are a valuable commodity, and the profit margin is huge. The better the names work, the more money the list will make. This is why it’s easy to make money in the mailing list business!

There are many ways to reach prospective buyers with your lists. Here are some of the most widely-used methods.

1. Place classified ads in magazines. Many advertisers use this method because it is inexpensive and reaches a very large audience. Never try to sell directly from a classified ad. This type of ad should be used only to solicit inquiries. When you receive the prospective buyer’s inquiry, you then send all the information about your list: price, names, zip code, etc.

2. You could advertise in various trade and business publications. There are magazines, like Direct Marketing Magazine, that list dozens of mailing lists in each issue. These ads are usually placed by the list broker, list manager, or the list owner. This can be the best method to use if you are going after big results. It may cost a little, but the rewards can make it well worth the investment.
   
   
3. Another profitable method used by list sellers is to rent a list of prospective buyers from another seller. Once you get your list, you then mail out your list information to those prospects.
   
   
4. Many firms advertise their lists in business opportunity magazines and periodicals. They develop relationships with customers and get the word out about the lists that they have available. That’s how many people are getting filthy rich with mailing lists! There are hundreds of publications available for you to choose from. By testing, you will learn which one will work best.

This is a free advertising idea that we’ve seen actually used in some print publications and newsletters. Basically, it’s the idea of writing articles for these publications.

Every single month many magazines are looking for information. These deadlines sneak up on them quickly. In many cases, in niche market magazines, whether it’s gardening, marketing, arts and crafts, or whatever, they’re looking for information from authors, writers, and columnists.

You can write an article on a specific topic and at the end of that article have a little blurb or resource box about a particular product that you’re selling. For example, let’s say that you’re selling a product that pulls weeds out of the ground and leaves no trace of them. There are quite a few of those products on the market. Let’s say to sell that through free advertising you go to a wide variety of these gardening magazines and say “Look, I’ve written an article (you actually have to write the article) on ‘7 Fast, Easy Ways to Get Rid of Weeds’ or ‘Identifying the 10 Worst Weeds for your Lawn’ or ‘How To Make Your Lawn Weed Free in 3 Days or Less.’ I’ve written this article and I’d love for you to publish it. You don’t have to pay me, but the only thing I ask is just include a little blurb at the end of the article.”

Of course, in that blurb, or that resource box, then, you give them information (just a little bit) about your new product that pulls weeds out and ties in directly with the article. That’s something that’s worked. That’s a great way to get people to your web site from those print publications. Most marketers never even think of this! Here is a chance to get yourself published in one of your market’s publications that millions of people might be reading - here is a chance to appear to these people that you are an expert in that market - and a chance to promote your products with the assumed trust of being an expert! This is a little-known method to get up to millions of new people to come to your web site and buy from you!

If you have a marketing web site you can have an article about marketing, that says “Seven Hot Ways to Get the Most Money From Your Marketing Effort.” Then you have a link, or web site address, at the end of the article!

The power of it is that it can also be used on the Internet. Let’s look at some of these Internet newsletters. Many of the people on the Internet that have these Internet newsletters are even more stressed out than the people offering the print publications. While many print publications come out every single month, a lot of these Internet newsletters come out every single week. We’ve even seen some of them - It’s hard to believe, we know - that come out every single day.

Imagine the deadline where you’ve got 24 hours to fill out the little Internet newsletter and send it out to people on your list. We’ve talked to some people that do this either daily or weekly and they’re constantly looking for new contents. They’re more than happy to give a link , or a little paragraph about a product, to take someone to your web site in exchange for that content. They are so hungry for it that in some cases they actually go out and hunt it down. They will go to some of these forums and discussion groups looking for writers and columnists and people to give content for their site, for their Internet newsletter. They’re so desperate.

If you have the ability to write something, whether it’s a long article, or short blurbs, or techniques, or hints, tricks, or anything like that, you can get free advertising not only in print publications, but also in some of these Internet newsletters.

You get free advertising in both cases. The power of getting free advertising in the Internet newsletter is, once they’re getting that newsletter by e-mail they’re already on the Internet. So you know they have the ability to go to your web site, plus you can include a live link right at the end of that article for more information so they don’t have to do anything other than click right on it.

Up pops your Internet site and you can have them go directly to a particular page, a particular product, or a particular offer on your site directly from that link and it’s free of charge. If you’ve got some products lying around that you’re selling you don’t even have to write anything yourself. In some cases, you can take information from those products and use that as articles.

Something in the past that We’ve seen done is marketers find a product written by another author and become a distributor for it, asking if it would be possible to pull some information out of that product and use it as an article for some of these print publications.

They said, “Sure, great, if it sells more of them we’re all for it - go ahead and do it!” So, in doing that, the marketer was able to get free advertising in print publications, not even writing a single word!

It’s a powerful method and it can be used consistently with the print publications you can do on a monthly basis on the Internet - though you have the power, using that on a weekly or, in some cases, even a daily basis, depending on how much information you can crank out.

One terrific thing eBay has to offer those who use it is a free webpage to tell people about yourself, your website, and list all your current auction items!

When someone clicks on one of your eBay items, it takes them to that page, which eBay has put there for all the buyers and sellers to look at. In fact, it can even have a picture of you . . . when you click on the button labeled ME by a person’s name, it will go to a page that can have a picture of them, a description of what kind of business they have, and a link to their regular website should they have one.

And, the best part is, eBay has automatically compiled links to all of the items you have on auction currently . . . and you don’t have to do a bit of work to do it! That’s right - eBay does it itself! It’s not low maintenance, it’s NO maintenance!

There are a lot of marketers out there that think people really don’t care about specific information. Everything in their copy is approximate or almost, everything is an even number.

These marketers are making a mistake - being specific in your sales copy is much more powerful than being general, or “in the area of.”

Why would being specific make such a difference? It’s a matter of believability. Which is more believable, that a man made $1,000 in one week, or that he made $997.45 in one week?

That’s right - the second choice is! How many times do you spend an exact, even amount of money? If you’re paid by the hour and you punch a time clock every day, how often do you end up with an exact, even paycheck? In real life, these things happen very rarely.

People know this, and when they read through sales copy and come across such a rounded, even claim, they KNOW that’s not accurate. How far off is it? $10? $20? $100?

What’s the truth?

Now they’re questioning your honesty. Why aren’t you telling them the exact results? What are you HIDING . . . ?

There went that prospect’s trust, right out the window. Want to keep that prospect’s trust? This is the power of being specific! Learn to be specific in your sales copy - and instill that prospect with trust in what you say!

These days much "creative" advertising consists of cute jingles, clever sayings, rhymes, music, and artwork. It’s funny, clever, and cute. It’s supposed to give you a warm feeling. But, we do not feel that creative advertising is really where the money is. The money is in fundamental advertising.

Fundamental advertising is what we call "salesmanship in print." Early advertisers realized that their job was to sell. Direct response advertising still has this as its foundation, where we monitor results and ask the customer or prospect to take a specific action every time.

With fundamental advertising you can find what works and expand it to bring you more money. But with creative advertising you have no real certain way of knowing what is pressing the market’s "hot buttons."

The true heart and soul of selling is in fundamental advertising - presenting your product or service in the best light and asking the customer or prospect to take a specific action. This is why fundamental advertising.

We’ve talked about Link Exchange before in other articles, and it’s a very clever, very neat idea. For every two visitors to your Site who view the banner that you have on your Site they will display your banner once on one of their member Sites.

The magic of that system is it leaves them one extra display on every one of their 400,000+ member Websites. Right now, they’ve got over 400,000 Websites that are members. How do they make money if they’re just trading - it’s even up - there’s no money changing hands - you don’t even have to pay to join! This is absolutely free!

But you can go to what they call The Ad Store and buy those additional views. So, every time they show all 400,000 Website members’ ads, they’ve got 400,000 more displays or one time views they can show. They sell those! That’s where they make their money!

In addition to exchanging ads, you can go to Link Exchange and it’s just http://www.linkexchange.com - you go to that Website and go to their Web Store and you can (for as little as $50, for example you can sign up for $50) have your banner displayed 5,000 additional times. Yes, you could advertise your products for 1-cent per ad!

his is how you could sell your products on 5,000 websites for only $50!

Many marketers find themselves searching high and low for the tips and tactics that will bring them success. They try all sorts of things, and scratch their heads when they realize that they just aren’t pulling as much as they’d like to. And so the search continues for the best, most profitable marketing techniques.

What a lot of these marketers aren’t realizing is the fact that a lot of the time these great techniques they’re looking for are right under their noses - and they’re not recognizing it!

What do we mean? Every time you see a direct ad run in a magazine for months upon months - every time the same sales letter comes back to your house - every time you see the same classified ad presenting the reader with a “business at home” opportunity - you’re seeing a successful example of sales copy.

The truth is simple - If those ads weren’t making any money, they wouldn’t still be running. They would be disposed of and the company would have tried something else.

When you see sales copy like this - copy that you know is successful because it just keeps running month after month - you can model your own sales copy after it! This is how you can cash-in from another company’s million-dollar advertising budget, and use their money . . . not yours . . . to get rich on the Internet!

Every year, big companies spend millions upon millions of dollars creating their marketing campaigns. They research, they test, they do everything they can to find something that’ll work for them.

You know what they have works . . . if it’s been running for a long time. And you don’t have to find out why it works for yourself - if you can emulate what they’re doing, you have a good chance of succeeding, too!

Now, we’re not saying you should copy word-for-word what these other companies are putting in their sales copy. That’s plagiarism, and it’s highly illegal.

What we’re saying is, you should borrow some of the ideas that are at work in the sales copy - because there’s no way to patent an idea or concept.

For example, their guarantee might be really good. You could model a guarantee that’s similar to theirs. Perhaps they have good headlines. You could write your headlines in a similar style. Perhaps their sales letter is long. You could try a long letter yourself!

86 There are all sorts of different concepts at work in a sales letter - why not find a successful one and use it to find your own success?

We have a friend who works for a company that manufactures computer equipment, and they’re starting to downsize a little bit, so he’s dropped down to four days a week.

He takes that other day and puts things on an auction site for the company he works for. He cleans out some of their inventory that might not be moving as well as other things. This includes certain types of firewalls and other equipment -things that were manufactured that are in their warehouse.

They pay him $100 just to put anything up on an auction site! Then, if it sells, he gets a commission off of that minus the $100. Either way he makes money on it! This is amazing! It’s how to actually GET PAID to list other people’s products on Internet auctions - even if the products don’t sell!

Always look for new things. Always think. Always be waiting for that new idea to show itself!

We ask ourselves constant questions about how other people are making their money. We are endlessly trying to get to the bottom of what other successful companies are doing that’s bringing them success.

We try to get ideas from other people and companies, even things that, on first glance, will not appear to even be remotely related to what we are doing.

Creative people don’t get stuck on what they’re doing. They try to see what they’re doing from all the angles they possibly can. They try to look at it from a conceptual vantage point. They fully expect great ideas to come to them. Many times some of our own best ideas come to us when we’re working on a different unrelated project!

You will very rarely find us without a legal pad. Then, when we get an idea, we write it down. We always expect these great ideas to come . . . and they do!

Quantity of ideas is also important. You need to have as many ideas as you can have, because many ideas will not work. Even out of the ideas that don’t work, though, you can get closer to what does work. You can even get better, stronger, more successful ideas, thanks to the experience a few failed ideas can give you!

Remember, all it takes is one good idea to get rich. One idea that is well-executed and properly expanded upon can potentially bring you a fortune. As long as you stay open, receptive, and ever-thinking, these ideas will eventually come to you.

Just follow these three steps:

1. Develop a front-end promotion to attract new customers.
2. Create a line of products around your initial offer.
3. Develop a simple marketing system that attracts new customers to your front-end promotion and then re-sells them the largest quantity of your related products and services.

This is the simple strategy we used to turn a few hundred dollars into several million in just a few years. Don’t let the simplicity of these steps fool you. They have the potential to make you rich. Look for and study all the ideas, methods, and strategies in this manual that are related to these three steps.

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