How To Automatically Increase Your Profits!

Table of Contents

Use Your Competition's Weaknesses To Make Your Company Stronger - More Efficient - And More PROFITABLE! .................................................................................................................................. 1

You Could Take Advantage Of Incredible Leverage - Simply By Using Small Ads .......................... 2

Feature Easy Payment Plans In Your Ad - And Potentially Bring In More Cash Than Ever Before! . 3

Make Sure Your Ad Won't Offend The Sensibilities Of Your Prospects - Make It As Believable As Possible! .......................................................................................................................................... 4

Get Involved With Your Customers! ................................................................................................. 5

A 3 -Step Strategy For Getting Rich ................................................................................................. 6

Where Most Successful Marketers Get Their Most Profitable Produce Ideas! .................................. 7

With Consistency and Persistency, You Can Purchase A Business - With Little Or No Money Down! .............................................................................................................................................. 8

How The Small Business Administration Can Help You Find The Business You're Looking For! ................................................................................................................................................. 9

The One Thing You MUST Do To Get Prospects To Buy Your Products! ...................................... 10

How To Make A Fortune Selling Through Catalog Houses! ........................................................... 11

The Two Essential Things You MUST DO In Order To Succeed! .................................................... 12

If You're Able To Create An Offer That's Exciting In Your Prospects' Point Of View, Success Is Knocking At Your Door! ................................................................................................................. 13

What Do People Want? If You Know, You Could Create Products And Offers That Can Make You A MILLIONAIRE! ................................................................................................................................ 14

How classified ads can make you a F-O-R-T-U-N-E! ....................................................................... 15

How We Went From A Few Hundred - To Several Million Dollars In Less Than 3 Years! .............. 16

Don't Throw That "Junk Mail" In The Trash It Could Be Your Key To Finding A Product That Could Make You Thousands Of Dollars! ................................................................................................... 17

You Can Increase Your Numbers Of Products - And Your Optimum Profit Potential - Simply By Hiring Ghost Writers! ..................................................................................................................... 18

Why There Is No Such As Competition! ......................................................................................... 19

Direct-Response Marketing Is Going To Be Here For A LONG Time, Making Clever Businesspeople Money - Why Not Let It Make Money For YOU, Too? ..................................................................... 20

The Trick To Writing Small Ads That Bring In Money Like Crazy! ................................................. 21

These Are Four Steps To Becoming A Multi-Millionaire! ............................................................... 22

Here's One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again! ..................................................................................................................................... 23

How To Instantly Increase Your Net Worth! ................................................................................... 24

Use The Loyalty Of A Publication's Readers To Create A Great Customer Base! ........................... 25

Book Reviewers Could Make You THOUSANDS Of Dollars! ........................................................... 26

If Your Product Can Be Of Interest To The Audience Of A Radio Or Television Station, You Could Take Advantage Of One Of The Most Powerful Forms Of Free Advertising Out There! ................. 27

A Handful Of Quick Ways To Turn Expenses Into Profits! .............................................................. 28

Have A Little Patience! A Little Patience Can Mean A Lot Of Money To A Good Marketer! ........... 29

How Good Record Keeping Can Help You Get Filthy Rich! ........................................................... 30

Seven Steps You Can Use To Break Through A Prospect's Procrastination And Get Them To Order RIGHT NOW! .................................................................................................................................. 31

Mail-Order Millionaires Are No Smarter Than You! ....................................................................... 32

The First Step In Attaining Success Is To Believe That Success Really Is Possible! ...................... 33

Little Tiny Mail-Order Companies Across The United States Can Make You Rich! ......................... 34

Make A FORTUNE - With A Big U.S.P.! ........................................................................................... 35

How To Keep Making Money With Ads You Ran Years Ago! .......................................................... 36

Your Knowledge Of Your Product Is An Important Factor In Your Success .................................... 37

1

Use Your Competition’s Weaknesses To Make Your Company Stronger - More Efficient - And More PROFITABLE!

Looking for an advantage you can use that your competition doesn’t have or hasn’t developed is how you can successfully compete with all of the other advertisers.

You’re looking for a unique angle. You want to offer your market something that no one else can offer them, or something that no one else is able to offer them as well as you can.

This can be many different things. If the businesses in your market have poor customer service, make your own customer service as strong as it possibly can be.

If the competition is expensive, offer customers and prospects the same sorts of products for a less expensive price. If the quality of your competition’s products is bad, develop the highest quality products you can.

Find your niche that separates you from your competition, let the market know what you have to give them, and use it to your advantage!

2

You Could Take Advantage Of Incredible Leverage – Simply By Using Small Ads!

Small ads can give you tremendous leverage. You can run more of them in more publications more often because smaller ads are cheaper to develop and run.

Your overall advertising could be extremely profitable by advertising in many publications with small ads instead of using the same money on a larger ad that you can only afford to run in a few publications.

Let’s say that you have a small ad placed in a hundred different publications every month. Now let’s say that each of these ads, after taxes and any other cut in the money, finally brings in ten dollars each month. That’s a thousand dollars a month you can keep - and that’s just from making ten dollars per publication!

A short, attention-grabbing classified ad, for example, is often the lowest, most cost- effective method of advertising. They allow you to get the very best “dollar-for-dollar” return for every penny you spend on advertising.

A classified ad is simply a good headline with a call for action. That’s it. Always remember, though, a headline is the number one benefit expressed in the most clear, dramatic, and compelling way.

3

Feature Easy Payment Plans In Your Ad - And Potentially Bring In More Cash Than Ever Before!

Installment-plan offers generate more sales than would otherwise be made. Many successful direct-response-marketing ads have featured the easy-payment appeal in their headlines.

Here are six things you can use in your ads to make it super easy for your customers to spend their money with you!!

Remember, though, you are trying to find ways to lower people’s barriers and get them to trust you and what you say. These are six good examples that have been used successfully by many companies - including us!

1. First payment due in 30 days!
2. Only 3 payments of $49 will!
3. Send no money... We’ll bill you later!
4. Your credit is pre-approved!
5. Use your Visa/MasterCard!
6. We’ll send it C.O.D.

4

Make Sure Your Ad Won’t Offend The Sensibilities Of Your Prospects - Make It As Believable As Possible!

Believability is the key to your advertise-ments. You want to get people to believe you.

People don’t believe and don’t trust advertisements. They think ad writers are liars. They expect ad writers to say good things about their companies and their offers. They expect bragging. They expect that ad writers are trying to mislead them.

You have to show them they can trust you. You have to show them they can believe you. If the prospect reading your ad doesn’t believe it and has no trust in you, you’ve lost money.

There are two things you can add to your ads that will make it hard for people NOT to buy from you. They are:

1. Write copy that gives your prospects specifics that are believable.

Don’t round off numbers. Don’t cut corners. Don’t be afraid to be specific and scientific. This helps gain the trust of the prospects. It shows you’re informed. It shows that you know what you’re talking about. It is a DEFINITE. It seems much more like a fact.

2. Write copy that gives your prospects specifics relating to something they want.

Show them the benefits of your product or service very specifically and directly as mentioned above, and tie it in with them. Put them in the picture. Do your best to get them involved in the ad. They will understand the specific figures, facts, and statements you use if they are qualified prospects. And it will help them imagine themselves enjoying the benefits of your offer.

Anybody can hype anything, and many times advertisers do hype. The reader is expecting you to hype in your ad copy. But when your reader comes across specific information that backs up your claims, you are able to capture much more of their attention and interest. You start becoming much more believable.

By using specific information in your advertising, you can make all of your ads SUPER BELIEVABLE by doing one simple and easy thing.

5

Get Involved With Your Customers!

Stay involved with your customers. Talk with them on the telephone. Get to know them.

One of the things we like to do is hold seminars. Yes, it is a nice profit source, but it also serves another important purpose: it allows us to stay in touch with our customers, to spend some quality time with them face to face. We talk with them and discuss their wants and needs.

We recommend that you deal with your customers personally at some level. It sounds so easy, but dealing on a personal level with your customers is how to “zero in” on the exact needs of your prospects and customers - and make HUGE WADS OF CASH!

Also, stay focused on how important those people are. Show pride in the fact that there are customers. Build a bond with them. Take good care of your customers, because they’re the ones who will take good care of you. This is how “focusing” can make you thousands of dollars.

If you focus on your customers and know exactly what they want, you stand high chances of making bigger money.

6

A 3-Step Strategy For Getting Rich

To get rich in Direct-Response Marketing - just master the same three step formula we’ve used:

STEP ONE: Get the right sales message

STEP TWO: To the right market

STEP THREE: Through the right media.

Combining these steps in the right way can help you make huge amounts of money, just as it has for us. Practice these steps by testing as many different promotions as you can. Eventually you’ll find the perfect promotions that tie all three steps together.

7

Where Most Successful Marketers Get Their Most Profitable Product Ideas!

Many successful mail-order marketers develop winning products based on ideas other companies and businesses are using that are successful. That is how millionaires develop winning products that sell like crazy! They watch, study, and improve upon the advertisements that continue to appear regularly, weekly, and/or monthly, in various publications.

Good mail-order marketers are always on the lookout for things that are working for other people why things are working for other people. They break down the successful ads and look for the common denominators.

They look for the specific parts of the ads that draw in the orders. Then, they find a way to incorporate those ideas into their own ads and improve upon them so they make even more money.

It is vital to have a market to sell to, though. A market is the group of people who spend the most money on a specific type of product or service that fills a need or a want. People who make up a market have a specific interest, want, desire, or need that they follow when they buy a product.

Direct-Response and Mail-Order businesses that are successful are companies that develop products and services that are designed for a very specific market. When they advertise these products and services, they advertise them in the publications that cater to that market.

Let’s say a mail-order company is offering a kit for those who want to start their own business. Their advertisements will appear in publications that are published specifically for the business market, and probably in publications that deal with the small business and entrepreneur areas. Those people are the best prospects for the offer, so the ads are run in those publications.

Once you know what market you are going to sell to, you can find the publications that cater to your market. Then, look through the ads. Look through subsequent publications and notice which ads keep running without cancellation. These ads are successful. Why else would they keep running week after week or month after month?

Then, you can break down that ad. What product is this company selling? Can you develop something similar?... Something better?… Something that offers the prospect more for their money?... Something unique?

This is the “real” secret that the multi-millionaires use to pick products that are almost guaranteed to be money-making winners. They find what’s doing great . . . and they use the information they get from it to develop something either related to or better than that other successful product!

8

With Consistency And Persistency, You Can Purchase A Business – With Little Or No Money Down!

Specifically know what you’re looking for. This is the secret to getting started for pennies on the dollar! If you don’t have much money at your disposal, then you for a business that is distressed. Look for someone wanting to get out of business. You’re looking for a business you can get into without putting up a large amount of your own money.

Find the right deal at the right time - find a business whose owner is sick and tired of running it and is willing to practically hand you the keys.

Many times, you can find owners that just want out of the business. You have to have the right situation at the right time.

Let the business owner know you don’t have the money, but you can turn that business around. Tell them how you can turn that business around. Stay in touch with them.

At first, most owners will be really confident and overprice their businesses. They think that the business will easily sell for a lot of money, but six months later they don’t have any serious inquiries. They may get desperate and if they realize that you’re just a person without the money who really stands a chance to turn the business around, they will eventually let you in.

You will be seen as a last resort. As long as you make good rapport with that business owner all along, you will eventually catch their interest. At first they won’t consider it, but, as time passes and they still have a business no one wants to buy, the owner will soften up to what you have to say. This is how you can buy almost any business without spending a penny of your own money!

Keep your files. Keep your contacts. Let those business owners know why you you’re sincere and why you think you can turn that business around for the better. This is how the buyer/seller game of “wait and see” can make you hundreds of thousands of dollars!

Sell them on the concept that, although you won’t be able to give them all the money right away, they can retain part of the ownership until you’ve paid off. Sooner or later, you will erode the apprehensions of the business owner. The key is to be consistent and persistent.

9

How The Small Business Administration Can Help You Find The Business You’re Looking For!

Sometimes the real secret to making money is through buying correctly. If you can get a good deal for very little or no cash of your own and turn a chaotic, poorly-run business into a winner, you can find exactly what you want.

This is where the SBA (Small Business Administration) comes in. The SBA supplies people who want to get into small business with mailing lists of businesses that are on the auction block.

You have to be willing to take a risk, though. You have to be willing to move. But if you don’t have to put up much of your own money, you could get the deal you are looking for. Contact the SBA and get your name on a very special mailing list that will make you huge amounts of money.

By getting your name on the SBA’s mailing list of interested business buyers, you will create an excellent opportunity to purchase hard assets at extremely low prices - AND MAKE INCREDIBLE AMOUNTS OF MONEY! And, since the SBA has so many businesses for you to pick from, the SBA can make you hundreds of thousands of dollars in MORE WAYS THAN ONE!

If the office you contact does not maintain a mailing list, ask the SBA office for the name, address, and telephone number of the private auction company that is selling business assets for them. This is how “default liquidations” can make you RICH. This enables you to find businesses being auctioned for very little money so you can buy them yourself and turn them around!

Get good help and learn MARKETING! Learn selling, promotions, and advertising. That’s the secret of how to get your cash register to ring. Learn the key to the business.

Practice all of the good marketing techniques you have learned. Keep it simple, and realize that every business can potentially be a gold mine. If a business is serving a market of customers and giving them something they really want and there’s profit to be made and any business can be a gold mine.

The business was probably mismanaged. Always keep your eyes open for good deals. They are out there waiting for you. Most people don’t know about this, but you can get these businesses for pennies on the dollar, perform your “marketing magic,” and turn around all of the business’s problems.

With your fresh approaches and your use of proven marketing techniques, you can make that business a winner instead of a loser. Get the SBA list, and happy hunting!

People use credit cards to raise cash all the time, whether it be to get a quick amount to cover an over the limit check or for money to buy groceries when no other cash was available. You can even buy the business of your dreams with plastic credit cards!

10

The One Thing You MUST Do To Get Prospects To Buy Your Products!

If you want people to buy your product, then you must offer something they want and need. That’s the one thing you MUST do to get people to buy from you. That is the key. Offer them something they want and need that no one else is offering them.

Know your market. Know what their priorities are. Know what kind of products they spend the most money on. Find out why, and get creative. For example, people want:

1. Things that offer multiple benefits.

People want a product to do as much as it possibly can. They want more for their money. Think of a kid in a store trying to pick between two toy cars. One of the toy cars, a model of a Gremlin, only rolls back and forth. That’s it. The other car is a scale model of a Viper. That car can steer, the lights light up, the horn can beep, the voice of the driver can be heard. The kid will buy this car and put the other car back on the shelf. Other products are like that. The more they can do, the more popular they will be.

2. Better quality.

People want a product to last and last. They do not want it breaking or falling apart while they are using it. Better quality is also a key to keep people coming back to buy from you again. If the products you sell them are cheap, they won’t want to buy from you because they know the products will fall apart. If you offer them the highest quality you can give them, though, they will be impressed with what you sent them and will be much more open to buying from you in the future.

3. Things that will save them money.

People want to have more money to do with as they please. They don’t want to pay out as much. Therefore, if you have an offer that will either save them money or show them how they can spend less money, you have a good product.

4. Something that will save them time.

People want more time to do the things they enjoy. They want difficult projects to be done faster, simpler, and better.

5. Things that are durable and long lasting.

People want products that will stand up to the test of time. They don’t want cheap junk that will fall apart. They don’t want time-sensitive information that will go out of date. They want something that will last them a long time.

6. Things that make their lives more enjoyable.

People want to enjoy what they do. They want more leisure time. They want to be able to spend time with their families. They want their life to be fun, not a drag.

7. State-of-the-art items.

“Latest technology!” “New!” “Latest edition!” People want the newest, most recent up-to-date things they can get.

8. Convenience.

They want everything to be less work, quicker to do, and with high gains.
9. Things that will make them more money.

People want more money. They want to be able to buy the things they want. They are, for the majority, greedy. Greed can be a powerful lever for you to use in your ads.

10. Things that are more effective.

People want to do things better, quicker, and with more impact.

11. Things that offer solutions.

People have problems. They want to find a way out of those problems, and your product or service could be the answer that will eliminate those problems.

12. Anything that will make life less difficult.

People are lazy. They want everything to be as easy as possible. They don’t like to work; they’d rather play.

13. Things that have multiple uses.

People like products they can use for a number of different jobs.

14. Items that will enhance their looks, real or perceived.

People want to look better. It improves their self-esteem and helps them gain higher places in society.

11

How To Make A Fortune Selling Through Catalog Houses!

Catalog companies make their money by mailing to their customers over, and over, and over again. They create mailing lists of their past customers and continue to mail to those selected people.

These catalog companies are continuously looking for new customers by mailing to people who haven’t bought before, but might just be willing to take that chance. A trusting relationship develops between catalog companies and their customers.

If the customers have purchased their products before and were satisfied, it is an incentive to buy again. Customers like to buy from the same companies they have used before because they know what to expect.

This is where you come in and use this to your advantage! In order to keep their customers interested, these catalog houses constantly are in need of new products. If they cannot offer their customers and prospects something new, the customers and prospects will lose interest. When this happens, the catalog house loses money.

Customers constantly want something new and exciting, and your product could be what satisfies that craving!

You could offer your product to a catalog house, become rich in the process... and the catalog house will absorb the extra costs that make it so difficult to make money! You don’t have advertising postage, advertising space, or printing costs to bog you down, so you are able to keep more money that would have gone to other things if you were trying to sell your products yourself!

Catalog companies are also usually focused on one market, be it cosmetics, home interior, business products, or any of hundreds of specific markets. This means that when you have a product designed and developed for a specific market, it can just be a case of finding the correct catalog house to offer it!

The catalog companies mail to millions of people on a regular basis, and you can be right there with them, making your fortune!! You won’t have to pay one single penny, and you can get rich! In short, catalog houses mail to millions of people every year. Get them to sell your product - and make a fortune!

12

The Two Essential Things You MUST DO In Order To Succeed!

There are two things you absolutely MUST DO to make your fortune. They are:

1. Secure new customers
2. Get repeat orders from established customers.

These two things are the heart and soul of any business, and mail-order businesses are no exception to this rule. This is the foundation of good marketing strategy. It’s all the things a company does to get prospects to buy from them initially. Then it means going back to those customers with offers for related products and continually selling to those customers.

These two vital things should also be used when trying to get a product into a catalog. You have to look at the catalog house as your customer and try to get them to do business with you one time.

Then, once you’ve gotten your product into their catalog, keep trying to come up with products you can get into their catalog. If your first product makes the catalog house money, it makes it easier to get your next product into the catalog. In this case, the catalog house actually becomes your customer.

You want to get in the catalog once, and then keep trying again and again and again with products closely related products.

13

If You’re Able To Create An Offer That’s Exciting In Your Prospects’ Point Of View, Success Is Knocking At Your Door!

One sad fact is that many of the unprofitable ideas that marketers come up with could really be good ideas. The marketers just need to look at the ideas from the prospects’ or customers’ point of view.

You might need to add services with the product or change it slightly. You have to see the vision of what your prospects and customers could possibly gain by accepting your offer, and then effectively communicate that vision to them in all your marketing and sales material.

Imagination is the key here, and this is how to grab your share of the millions of dollars that are being wasted every year!

Another important thing many companies don’t regularly do that keeps them from reaching their true profit potential is testing. They don’t test different sales messages to see what might bring them the most money. They think that one sales message they create is the ultimate sales message, period. They put it into their copy, and they don’t test it against any other sales messages.

This can very well cripple a business and drastically compromise the business’s profit potential. In many cases another sales message could double or triple their sales.

Millions of dollars are being lost every year because of laziness. Businesses don’t test like they should. Once again, imagination is a key. Look for fresh new ways to look at your product or service and present it to your prospects and customers.

In order to optimize your ability to bring in the most money you can, you have to test. Use your imagination and your creativity. Look for different angles and themes you can use. Come up with as many different things as you can and test them against each other. Then, when the results get back, you will know which ad made you the most money.

14

What Do People Want? If You Know, You Could Create Products And Offers That Can Make You A MILLIONAIRE!

Let’s look at what people really want, what they desire, what they hope to gain, what they want to be, what they want to do, and what they hope to save. Your product has to do one of the following things. This is psychology that will fill your bank account. These are 12 human concerns that can make you RICH - if you know what to do about them!

People Want:

1. More Money.

People want more money, be it for leisure, a more comfortable lifestyle, or just to make ends meet. How many people can you think of that say they WOULDN’T like to have more money?

2. Business Advancement.

People want to be more successful at their occupations. They want to excel. They want to advance in their ranking. Also, people like the idea of having their own business, being able to support themselves, being a self-made success story, and being their own boss. They want to have some control over what’s being done.

3. Praise from Others

People want to be recognized for who they are and the accomplishments they make. They want to impress others and be thought of as worthwhile and necessary.

4. More Leisure.

Work is usually something people do because they have to. What would they be doing if they weren’t working? People want more time to pursue their own interests, personal activities, and hobbies.

5. Better Health.

People want to live long, healthy lives. They don’t want to be brittle or ill. They want to look better and feel better.

6. Improved Appearance.

People are very conscious about how they look. They want to be attractive to other people. They want to be less self-conscious when they go out or go to a social event.

7. More Comfort.

People don’t want to have to worry about anything. They want to be able to just sit back and relax. They want to be comfortable as much as they possibly can.

8. Pride of Accomplishment.

People want to be able to do things well. They want to be able to exceed in some area of skill. They want to be good at something and have others notice that they’re good at it.

9. Greater Popularity.

People want to be popular with their peers. They want to be important to others. They want their peers to enjoy their company.

10. Enjoyment.

People like to enjoy nice things: food, drink, entertainment, and other physical contacts. They just want to have fun.

11. Social Advancement.

People want to be socially accepted. They want to move in higher social circles. They want to have personal power and influence over others.

12. Security in Old Age.

As people get older, they worry about many things - Their health, their financial stability, their independence, their retirement, their appearance.

Knowing all of these things and how your product fills these gaps is knowing the big picture behind your product or service, which can make you the richest person in town! It’s not so much what you sell but how you sell it that is important.

This illustrates the importance of creativity. It’s how you sell something... how you present it to other people... that really counts. You have to present your offer in the right ways.

Remember, people don’t buy products because they want the product. They want something that they perceive the product can give them. If you’re able to convince people that your product can give them the result they’re looking for, you can make a lot of money.

15

How Classified Ads Can Make You A
F-O-R-T-U-N-E!

Here’s an example of how a simple classified ad could potentially make you a fortune: Let’s say you have a small classified ad that brings you 100 a month in profit. Now all you have to do is see how many other similar publications you can run this ad in... Let’s say you test 300 different publications and found that you can profitably run it in 100 of them and earn the same profit. Here’s how much you’d make: 100 ads x $100 a month ‘ $10,000 a month!

We know of a man in Santa Barbara, California who advertises in hundreds of newspapers every week and earns a small profit on each one. According to a friend of ours who knows this man, he averages about $60,000 a week in sales! His secret? He just sells something that people who read the newspapers want and are willing to pay for. Here’s how he does it: His ads ask the prospect to call for more information. Then his staff members tell them a little about the item for sale and take the order right over the phone... You could do something just like this. Make sure your offer is strongly related to the market of people you’re trying to sell to. Give them something they really want, at a price they’re willing to pay, and you could make huge amounts of money.

16

How We Went From A Few Hundred - To Several Million Dollars In Less Than 3 Years!

Just follow these three steps:

1) Develop a front-end promotion to attract new customers.

2) Create a line of products around your initial offer.

3) Develop a simple marketing system that attracts new customers to your front-end promotion and then re-sells them the largest quantity of your related products and services.

This is the simple strategy we used to turn a few hundred dollars into several million in just a few years. Don’t let the simplicity of these steps fool you. They have the potential to make you rich. Look for and study all the ideas, methods, and strategies in this manual that are related to these three steps.

17

Don’t Throw That “Junk Mail” In The Trash...It Could Be Your Key To Finding A Product That Could Make You Thousands Of Dollars!

Stay in tune with the things that are working for other people. That will show you exactly which mail-order products will sell - and which ones won’t. Keep swipe files, and study other ads to figure out what’s working and what’s not.

When most people look at ads and sales letters, they are very passive. They even have a name for direct mail that you might have used a time or two in your life: “JUNK MAIL.” If you get the right offer to the right person through the right kind of media, then it’s not junk mail. It may be junk to some people, but to other people it’s a treasure.

For the marketer, all direct mail is valuable. It can be used as models to develop and create their own valuable sales message material. You can lift ideas and concepts from it. You can gather new information.

There is a different mind set that is key. Ideas are everywhere, and you can borrow them from all sorts of different direct mail ads and sales letters.

Decide you are going to think about this differently than most people do. You are going to be serious about the business. You are going to study these things, not just read about them.

One of the worst mistakes you can make is to simply read direct mail ads in the hope that you will gain some sort of superficial knowledge from it. You should study the ads others are using and see how you can incorporate the ideas yourself.

18

You Can Increase Your Number Of Products - And Your Optimum Profit Potential - Simply By Hiring Ghost Writers!

Inexpensive ghost writers can easily help you sell thousands and thousands of books. They are able to save you the time of actually writing all of the books yourself. If you have a number of ghost writers working for you, you can have them all working on different projects, which lets you do more simultaneously. That means you can potentially make a lot more money than you would if only you and one other person created your products!

Ghost Writers are able to save you one very important commodity - time. It takes time to write up a product. If you and another writer are the only ones creating and writing up products, then you are limited in profit because of the time it will take to finish the projects.

When you have more ghost writers, though, you are able to have more products written at the same time, in effect increasing the number of products - and raising the optimum potential profit you can make!

19

Why There Is No Such Thing As Competition!

Many people use competition as an excuse for their failure. They give up when the going gets tough and blame it on the competition. This is just an excuse. There’s actually no such thing as competition if you realize these three things:

1) The insatiable demand of the consumer. People are demanding more and better products and services. There will always be plenty of room for innovative entrepreneurs like YOU: People who are willing to look for these gaps in the marketplace and fill them with products and services that solve some type of unfilled need or desire.

2) The markets are becoming smaller. As consumers demand more, the markets become narrower. They become more specialized. This means they can be served more effectively by smaller companies. This can actually give you an advantage over bigger companies.

3) Technology gives the average person even more power. Computer modems, desktop publishing, fax machines, and overnight delivery service are a few of the technological breakthroughs that make it easier for average people to compete against bigger companies.

These high-tech breakthroughs can give you tremendous money-making power if you use them right.

20

Direct-Response Marketing Is Going To Be Here For A LONG Time, Making Clever Businesspeople Money - Why Not Let It Make Money For YOU, Too?

Direct-response marketing is never going to go away. It is always going to be here.

Yes, there will be new innovations and new improvements along the way. Companies will come along and find all sorts of new ways to do different things. But the truth is, direct-response marketing is always going to be a viable business opportunity, and it’s always going to have the potential to make you a lot of money.

Why? Because it fills areas that no other companies are filling. It works with a niche market.

The great breakthroughs in marketing are going to come from direct-response marketers who know how to reach small groups of people that have specific things in common. This is why Direct marketing can be your financial security for life!

21

The Trick To Writing Small Ads That Bring In Money Like Crazy!

Small ads have the potential to make you HUGE amounts of money. We know many people who are making money month after month with their small ads. They just keep running them for years, and those small ads bring them money every month. You could do this, too. Here’s a simple trick for coming up with a winning small ad:

1. Study,
2. Write,
3. Analyze,
4. And write some more.

Do these four things until your ad reads right, feels right, and is right. This is the trick to writing small ads that bring in money like crazy. Study the concepts, techniques, and strategies of successful marketers. With a little practice, you’ll be able to write your own profit-pulling ads.

22

These Are Four Steps To Becoming A Multi-Millionaire!

1. Have a product or service that you know your targeted audience wants.
2. Know how to write pulling ads.
3. Offer a competitive price and service.
4. Target your market.

If you can do this, there is no reason you should not be a huge success in the direct-response marketing business. It’s that simple; it’s just that easy.

23

Here’s One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again!

Getting the product out to that customer immediately is how to make sure your customers will order from you again and again. It’s easier than you think!

By sending that product out as soon as you can, the customer who ordered the product will get it, hopefully very soon, and there won’t be much of a wait for its arrival. This makes people feel good about your company.

After all, you sent it to them promptly and they didn’t have to wait very long. Making people feel good about you and your business is the first step to getting people to do more business with you!

To many people this might seem like common sense, but there are many mail-order firms out there that don’t ship as fast as they could or should. Right from the onset when you run your lead generation ads you’re trying to attract people that have never done business with you before.

It’s very important that right from the beginning when they first respond to that lead generation ad that you ship the product to them 66 immediately so you can make a good impression upon that customer.

Remember what they say: “Nothing lasts longer than a first impression.” People tend to judge by the first impression, so you should make that first impression of your company as good as you possibly can. Then you stand a much better chance of getting to make a second, third, etc. impression.

If the first impression they have of your company is bad, how do you build on that? What kind of foundation is that for you? Build a strong impression. Get those orders shipped out immediately!

24

How To Instantly Increase Your Net Worth!

Go to your best customers with very specific offers. Re-sell to them many times. This is the key to instantly increasing your net worth. You’ll spend less money to mail your offers to these smaller groups of customers. Build a solid relationship with these people and they’ll buy like crazy. This can give you major profits!

Re-selling to your best customers is a simple but powerful money-making secret we’ve been talking about all throughout this manual. It sounds like common sense, but very few of your competitors will ever use this strategy as much as they could. The money they lose by not using this secret can be yours.

25

Use The Loyalty Of A Publication’s Readers To Create A Great Customer Base!

When you “cut to the chase,” a news release story printed by a magazine really is just a third party endorsement. This is especially true when you are coming up with products and services for a niche market where people have something in common and read certain specialized publications.

People develop special regard for these publications. They trust these publications, and they don’t care about the advertisements in the magazine most of the time. They read for the articles and the subjects in the magazine that garner their attention.

When these people see that the magazine has given a company, product, or service a write-up, it becomes an endorsement made by the magazine itself. It’s like the magazine is justifying the company, product, or service and saying, “Hey, check this out!”

Niche market and loyal readers will be attracted by this. There is a relationship in their minds between them and that publication that they like and trust. When that publication has a write-up, it becomes an actual endorsement - that’s not really an endorsement!

Any talented person who knows how to put together a great publicity package, uses our guidelines here, and has the right kind of product or service for the right kind of market can put a publicity release together that editors will use.

26

Book Reviewers Could Make You THOUSANDS Of Dollars!

Determine which targeted group would most likely be interested in your book, and target magazines that also appeal to that select group. This is how a book reviewer can make you thousands of dollars!

Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make . . . up to thousands of dollars or more!

Magazines and newspapers like to write about books because the people who read their publications tend to be people who buy and read other products, too.

Some publications have a book reviewer, and some publications’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market. They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication.

Therefore, it is essential that you match that product up to the best possible publication beforehand. Cover all of the bases that you can.

27

If Your Product Can Be Of Interest To The Audience Of A Radio Or Television Station, You Could Take Advantage Of One Of The Most Powerful Forms Of Free Advertising Out There!

Because radio and television stations must appeal to a mass viewing and listening audience, all of whom have diversified interests, they are constantly looking for news that will appeal to their broad audience.

That appeal may involve featuring a story on any of a thousand subjects. But the one basic ingredient that subject must have is “Interest.” Here’s the key to getting all the FREE publicity you want.

You want to come up with some sort of dramatic story about your product, your service, or your company. What can you say that will really dramatize the main benefits that you really have to offer?

You want to get the readers involved with the advertisement and see themselves enjoying the benefits of what you have to offer. If you are able to do this well, you will get more of the responses you want... and more profits!

28

A Handful Of Quick Ways To Turn Expenses Into Profits!

Many times a product you think should sell well doesn’t. A line of products that doesn’t sell can be a major expense and headache. Here are seven quick things we’ve done to turn this expense into big profits. You can use them, too:

1. Use it in your back-end offers. If you are offering a variety of products, switch it from front-end to back-end. This simply means that you sell it to existing customers who have already done business with you.
2. Do price change testing. Is your price too low? Too high? Test your price. Sometimes a price change will increase your sales and profits.
3. Try different media. Is your profit margin too low for direct mail? Try space ads or card decks.
4. Reposition your offer. Look for a niche that is not filled by similar offers. Instead of mass appeals, target a select group.
5. Promote a more appealing benefit. Does your copy promote the primary benefit? Have you included all the benefits? Is your current appeal targeted to the right audience?
6. Take a closer look. Can your product be changed to give it a more competitive edge? Can you add bonuses? Or some type of service after the sale? Think! An original idea could give your sales and profits an immediate boost.
7. Is there a profitable solution? If none of these six strategies increase your profits, save your money and find a product with more money-making potential.

29

Have A Little Patience! A Little Patience Can Mean A Lot Of Money To A Good Marketer!

Some people are looking to get rich quickly. Many people are attracted to direct-response marketing because they know it has the potential to produce enormous profits.

There is a reason the profits come when they do, though. You have to test different ideas. You have to find out what others in the market are profiting with. You have to get something to work for you and then expand it.

You want to test slowly, find the informational products that sell the best and bring you the most money, take the profits you make from the sales of those products, and reinvest those profits into more advertising.

This is what we call “pyramiding your profits.” When you do it right, you can start with a little money and slowly grow, potentially to the point where you’re making millions of dollars! This is why a little patience can mean HUGE amounts of money for you!

30

How Good Record Keeping Can Help You Get Filthy Rich!

If you keep accurate records from year to year, you will gain a lot of good information pertaining to what works best in your particular market. Good accurate record keeping is essential.

With direct response marketing you are allowed the luxury of testing and tracking to learn what is making you the most money. When you put an idea out on the market, you can quickly learn whether or not the idea is a winner. You can test it against ideas you might have to see which is the most profitable for you.

By keeping accurate records, you are able to learn how well your ideas are received by the marketplace. As this goes on over time, you gain a real feel for what works and what doesn’t work.

Without record keeping, you are simply gambling. Good record keeping is essential. It helps you take the guesswork out of the business.

31

Seven Steps You Can Use To Break Through A Prospect’s Procrastination And Get Them To Order RIGHT NOW!

There are seven basic steps you can employ in your ads to get action. You may not be able to use them all in every ad. But the more you use, the more effective your offer.

1. You must stop your prospect with self-interest headlines.
2. You must hold a prospect’s interest in the body copy.
3. You must create desire by offering benefits.
4. You must prove that your offer is a bargain.
5. You must make it easy for your prospect to act.
6. You must give your prospect a reason to act immediately!
7. You must eliminate a buyer’s fear of being cheated.

32

Mail-Order Millionaires Are No Smarter Than You!

When you really tap into what the other companies are doing, you’ll find an abundance of ideas. “borrowing” ideas and implanting them into your own offers and sales messages is what almost every successful direct response marketer does. It has made many companies very successful over the years.

IT’S TRUE! Mail-Order millionaires are no smarter than you! And they’re not doing anything that you can’t do, either. All they are doing is taking ideas that other companies are using to make money and incorporating the ideas into their own advertising copy and offers.

Many times, your best ideas will come from companies that sell products and services that are completely unrelated to your own. If you are only looking in your own market for ideas, you are limiting and possibly hurting yourself.

Most companies look at what the companies making the most money in their market are doing. This is fine, and it can very well be vital to your success. Remember, these are the companies that know your market, and they’re doing something right. Otherwise, they wouldn’t be the success that they are.

Still, the best breakthroughs come from taking ideas unrelated to your own market that other companies are using and then making it work for you. This really separates you from most, if not all, of the other companies in your market, because they tend to follow what the other companies in the market are doing.

Historically in all different markets, there are “Me Too!” companies. They are exactly what the name implies. There’s nothing unique about them. There’s nothing separating them from most of the other businesses catering to their market.

Therefore, most companies have no unique strategies or positioning. There is nothing that will compel a prospect towards one of these businesses, because they are all the same.

Only when a company is truly different and stands out from the crowd will that company be able to gain the attention and interest of the serious prospects, who have seen it all. They are bored with the monotony of the other companies, and they’re looking for something different.

Breakthroughs are out there, and they are taking on the form of what other companies are doing. But those companies are not necessarily the companies serving your market. Look at the ideas being used by companies that are totally unrelated to your market. Find ideas and offers that are great, and ask yourself, “How can I incorporate this idea into my own offers and advertisements?”

This is why you will never run out of ideas that can make you thousands of dollars! You are not limited in where your ideas can come from. All it takes is some thought to turn a seemingly non-related offer into a possible winner for you!

33

The First Step In Attaining Success Is To Believe That Success Really Is Possible!

Visualizing is whatever process you use to bring important things to mind. Two different modes are involved in creative visualization:

1. Receptive
2. Active.

These two proven methods will stimulate your money-making creativity. In the receptive mode, you relax and allow images or impressions to come to you without choosing their details. You take whatever comes. In the active mode, you consciously choose and create what you want to see or imagine. The results can be incredibly vivid and powerful!

Create an idea or mental picture of the situation that you want. This is the very first step you must take today to get rich! Know what you want and focus on it. Do it TODAY!

Think positively, and encourage yourself as you focus on your goal. Tell yourself in a positive, reinforcing manner that what you want is available, that it has happened, and is coming to you. See yourself achieving, and see yourself receiving what you want. This is how to turn your biggest money-making dreams into solid reality!

At the heart and soul of every success story - every fortune - are people who believed it was really possible. They continued to have that belief. They didn’t let their fears, their negativity, their problems, or other people beat them. They kept on believing and working. Their positivity launched them into doing the things they needed to do to make it happen for them.

34

Little Tiny Mail-Order Companies Across The United States Can Make You Rich!

There are many little mail-order companies that don’t know what to do with their names and lists. They are in the business, making sales, filling orders, and building their list... but they don’t know what to do with it. This is how to make a fortune by targeting certain groups of people, namely the small mail-order companies!

You can often buy lists from these little companies and work out deals with them. They have the gold mine, but they don’t know how to mine it.

Then, you can turn around and rent them out on the market to make money. This is how to make a fortune by compiling mailing lists! Not many companies out there are doing this. It is a very unique way you can really cash in with mailing lists!

35

Make A FORTUNE - With A BIG U.S.P.!

Isolating that one big Unique Selling Proposition can set you apart from all other competitors in your field. Coming up with a big U.S.P. is how to completely separate yourself from the competition - and get richer faster!

What is BIG? It is always important to remember that it must be big in the eyes of the prospects, not in yours. A big U.S.P. is tailored for those in the market. Very little of it, if anything, has to do with you. A big U.S.P. deals with the topics that are the most important to those prospects.

If you can come up with a big U.S.P. that is able to hit a huge nerve in your market and really grab the attention of the prospects, you can separate yourself from your competition that has no such U.S.P. Since the U.S.P. deals with such a “hot” topic, you can reap bigger rewards.

This is how normal, average people are getting rich in business because of one thing! Things that are new and different really grasp people’s attention. You could get rich quickly simply by knowing what the market you cater to wants and needs and why they buy the kinds of products and services they do. Then come up with a new, unique, different way to give them more of what they want!

Filling the needs and fulfilling the desires of those in your market like no other company is the secret to get more people to spend more of their money with you - and it works every time!

People buy with their emotions - and desire is an emotion. A desire is an unfilled want. In the best markets you have a group of customers that really desire the benefits of your products or services. They want the end results the product or service can give them. And, if your end results and benefits are better than your competitors, the more money you can potentially make.

36

How To Keep Making Money With Ads You Ran Years Ago!

If you can get your ad in a major magazine, you are well on your way to taking advantage of something that has the potential of being a great money-making opportunity. Once you have gotten your ad in a major magazine, you can make copies of that ad and place them in your mailings and sales correspondence. This is how to make thousands of dollars with an ad you ran several years ago!

These magazine reprints can give you instant credibility. The better your credibility, the more money you can make. And all you have to do is add these four words that can make you a lot of money: As seen in (your magazine), as seen in TIME Magazine, etc.

You then can use those reprints in mailers, signs, envelopes, other media, blow-ups, framed easel or window displays, or anything else you can think of that will further promote your business.

This added credibility can help you defeat your prospects’ skepticism, giving you the opportunity to make more money.

37

Your Knowledge Of Your Product Is An Important Factor In Your Success.

The best selling results occur when a marketer knows the product that is being offered. You can make over $1,000 a day with your knowledge!

People can sense when you know your product or service well. When they feel that you know what you’re talking about, they are more comfortable with you and will believe that you can help them. They feel that the marketer knows what he or she is talking about, and it helps to tear away the skepticism.

This can enable you to make more money. Some marketers are making over a thousand dollars a day this way, and you have the same potential as they do.

This type of marketer knows how a customer will benefit from the product and writes copy based on those experiences and perceptions. Direct involvement is the only way to develop creative, effective, and powerful advantages in a sales proposition.