Sell specialized information to your best customers. - The profits you make for doing this can be enormous because of two things:

(1) The high perceived value of information.
(2) The fact that your best customers trust you.

These two factors work together: (A) The high-perceived value of information lets you sell it for huge amounts of money, and (B) The trust from your best customers can make you BIG profits because a large percentage of them will re-buy from you. We’ve made huge profits of up to $100 profit for every $10 we spent. This is the secret you can use to do it.

I want to show you how to build a business, part-time or full-time, by being an e-mail elephant. It is really very simple, and it can be less work intensive than it sounds. I am going to give you a couple of secrets of creating an e-mail reminder service.

These days, Microsoft Windows comes with a program called Outlook Express built in. It has a personal information manager you can use to keep track of the information you need to.

You can also buy little hand-held personal information managers. These all allow you to set appointments, dates, and reminders. The key is that you set up reminders for everybody.

Your next step is to set up an e-mail address that you’ll use for people to reach you and tell you they want to use your reminder service. You can advertise this e-mail address on Pin-Up Bulletin Boards, on a business card, or a tear-off sheet on bulletin boards around the local coffee shops (If you want to do it on a shoestring budget to get started). If you have a little bit of money, you can run small classified ads. Basically, the message would be, “Never forget another important date! Free Service! E-mail: (and then give your e-mail address).”

When they e-mail you, send back an e-mail form letter that asks them to list birthdays by name and date; anniversaries by name and date; other important dates by name, event and date; and then tell them to e-mail it back to you and you’ll get started. Let them know one or two days ahead of time that their important dates are close to arriving by e-mail. They will have an e-mail waiting for them. You could even add appointments if you’re up to it, but that gets a little more complex.

Now you enter the dates, information, the e-mail address, and the person’s name into your personal information manager software. Set it to remind you a couple of days before the dates. Then every morning you come in, run your personal information manager, and there will be a list of people there that you need to e-mail. You just send out the e-mail!

You can literally do this by hand. It will get very intensive after a while. You could hire somebody inexpensively to help you if you want to do it that way. There is also an interesting software program called “Internet Eureka” that is absolutely free. You have to pay if you like it - it is free to use. It is like shareware. We have a friend who can send it to you. Simply e-mail him at support@sysop.com. In the message say, “Please forward this to Alan. I would like a copy of ‘Internet Eureka.’” Then he will e-mail you a copy that you can set up and see how it works. It’s neat because it is like the personal information manager software I mentioned, but it can also be set up to e-mail someone a reminder. It can help automate the whole process.

Here’s where you make your money. You offered a free service, and now you sell advertising to local merchants.

Remember, you are telling people about birthdays, anniversaries, and other important dates. Most often these involve a lot of local merchants. Florists are going to want to advertise in these messages, as are gift shops, card shops, book stores, and anybody that sells gift items or something of interest to people. You can literally charge ten to twenty-five cents per message that you’re sending out, which is the going rate for a good e-mail address if you sell a list.

I would sign up these merchants by the hundreds: “I will send you a hundred messages out for $250.00,” or whatever. You could set this service up and send it to your own customers if you were selling other products and services yourself. You could advertise your products and services with specials and coupons at the bottom. Either way, you end up with a great way to set up a valuable free service that will have your customers looking forward to hearing from you, and that’s a valuable and saleable resource on the Internet.

Always remember the value of using the word YOU in your headlines and copy. Remember, you are writing to one person at a time, and that is a magic word to people.

You should get into the habit of writing to just one person and writing in the context of “You’ll get this,” “You’ll get that.” Focus on what is in it for the customer. What are they going to get? Remember, people want to know what is in it for them, so you should tell them what’s in it for them over and over again.

The word YOU is a word that gets them involved right “off the bat.” It brings them into the context and helps them picture themselves with the benefits of your product through phrases like:

1. YOU can have more leisure time!
2. YOU can have more money!
3. Imagine YOURself owning your own successful small business!

And so on.

A good rule of thumb is: for every time the words I, ME, or MINE appear in your copy, you say YOU four of five times. Go through your copy when you edit it, and get the word YOU working for you immediately.

Almost every business could improve its profit performance immediately if it would correct marketing mistakes. Do this one simple thing and BOOST YOUR PROFITS!

Businesses should always use solid, proven marketing techniques. The fact that many businesses don’t do this is why MANY BUSINESSES FAIL EVERY YEAR.

If these businesses would just get their marketing together, this wouldn’t have to happen to them. They wouldn’t have to struggle every day just to "make ends meet." They wouldn’t have to wonder why they weren’t getting enough business to keep their doors open. They could find their market, provide the best, most attractive offers possible, and reap the benefits of doing so.

If you can implement successful marketing when you buy your business for pennies on the dollar, which we’ve showed you how to do throughout this report, then you can be successful.

Remember, marketing is made up of two things:

1. Attracting prospects and customers that have never done business with you before,
2. Going back and making those customers offers that keep them buying from you.

The way to make the most money on the Internet, and with your website in particular, is you’ve got to get the most people to that website that you can. If you’ve got a website and one person comes to it every year and they don’t buy something, you’re not going to be making that much money.

The one thing your website must have in order to make you big money is traffic! If you can push thousands and thousands of people to your website and get them buying stuff, you’re going to make some serious profits. You’re going to get rich with your website.

1. Figure out what your customers want. Make a list. Add to it on a regular basis.
2. Find the items that sell the best to your customers.
3. Why do your customers buy these products? How does this tie into your first list? Where are the connections? The common denominators? The similarities?
4. Now, pick the best products/services you can that tie-in with the largest number of items on your two lists.
5. Write down a third list of the benefits this product/service provides. Make the list as BIG as you possibly can.
6. Now, write your ad copy around your three lists. Show your prospects how to get all of the benefits. Make it real. PROVE to them that your product or service can do these things for them.

Show them how to get what they want by sending you their money in exchange for your products and services. Writing ads that can make you huge amounts of money is this simple. It’s not easy. It takes time, work, and effort. The more you put into these six steps, the more money you can make.

Use This Simple Trick To Put More Cash In Your Bank Account Every Week Than You’ve Ever Dreamed!

I’m now going to cover how to get thousands of people to practically beg you to e-mail your special offers to them every single week. You can use this simple trick to put more cash in your bank account every week than you ever dreamed.

We are going to once again deal with e-zines. They are a very powerful subject matter - one that can make you a lot of money if you will use them.

This is a simple trick, and you can use it to get thousands of customers, or even tens of thousands, or hundreds of thousands of customers to eagerly wait to receive your e-mail every single week. In fact, they may sit by their computer at the time they know your e-mail is coming and wait for it!

What I am talking about here is actually giving away free subscriptions to an electronic newsletter, or an e-zine as they are also called.

It is one of the best ways to get your sales message out to your customers, because they actually anticipate receiving your electronic newsletter.

I do recommend that your e-zine have content have content. Your content can be on whatever you want it to be. It should preferably be on a subject matter that your customers know about and are interested in. If you are in the money making business, your e-zine can be different money making tips and strategies. If you’re into gardening, your e-zine could be full of gardening tips. Whatever hobby or craft, whatever you’re interested in, or whatever your customer base is interested in, you can have an e-zine that is sent out to their e-mail addresses that gives them information about that subject matter. It doesn’t matter what it is. There is always information you can send out to a list of customers who are happy to receive that information by e-mail.

One tip I have - if you think that you can’t possibly have enough to talk about in have your own e-zine, it’s easy to rectify the situation. You don’t even have to write anything. There are many people that can write material for you and provide you with material.

If you’re worried that you might not know enough to be an expert and have your own newsletter, always remember that, as little as you think you know, there are always a lot of people that know a lot less than you do. There are always people out there that are eager to learn what you have to share with them in your electronic newsletter or e-zine.

One of the things that I recommend you do is not write the material yourself. If you happen to enjoy writing, you are welcome to do it, and it can be very fun and pleasurable for you to actually sit down each week and write your e-zine yourself.

You don’t have to. You can interview different experts in your field and either include the entire interview in your e-zine or just include excerpts. Each week you can take another question or two from the interview and include it in the e-zine. Then at the end of that particular e-zine you can say, “In next week’s e-zine you will get more of this interview.”

You could also reprint other people’s reports, and things you’ve found on the Internet from other people. You could use articles other people have written that they have given permission for use by others in their e-zines. Even if you find a report you see on someone’s web site that you know is valuable you can e-mail the webmaster and ask for permission to use. All it takes is an e-mail to them saying, “I really enjoyed your report that I saw on your web site, and I know my customers would really appreciate it, too. I have an e-zine of 5,000 customers (or however many it ends up being).”

Simply tell them that you know your customers would really be interested in reading that report, and you would be happy to include a link back to their web site if they would give you permission to include that report in your next e-zine edition.

One thing you never want to do is reprint someone’s report without knowing that they have given you permission. That’s definitely wrong, and you can get in a lot of trouble for that!

One other way you can get reports and information for your e-zine is to actually purchase or invest in a CD Rom or a computer disc that contains reprint rights to a group of reports. The reports should be on a subject matter that you are going to be using for your e-zine.

For example, there is a CD Rom called “The Instant Publisher’s CD Rom” that is full of money making information. It contains the reprint rights to 750 informational reports.

If you use one of these reports a week in your e-zine, it would take you a long time to go through all 750!

There are many ways you can get information and content for your e-zine. The key is the e-zine is a valuable tool to help you reach your customers, if you’ll just get out there and use it and use these methods.

There are a couple of ways you can make money with your e-zine. Of course, you’ll want to give it away free. In my opinion, that’s the best way to do it, and the best way to build the largest customer base. With each e-zine you send out you can also include special offers and a link back to your web site (if you have a web site).

If you don’t have a web site, you can just include special offers and let people buy those offers from you. Chances are, a portion of the people every week will purchase.

The second way to make money with your list is to sell advertising to other web sites that are in your market who want to reach your list of customers. You can sell them an ad within your e-zine that can make you more money than actually selling your products!

Combined with selling products, you can actually make a substantial amount of money selling advertisement spacing on your e-zine. You could sell your advertising in the e-zine for $50.00 a month, or $50.00 a week. It all depends on how big your list is and how valuable your list is. It’s up to you to decide. You can test different prices and find out what other web site owners are willing to pay.

We recommend that you assign a price to your e-zine. If it is valued at free and there is no price on it, people perceive it as being worth nothing. If you put a $99.00 value on it, or $195.00 value, people will put more faith and more stock in what you say, and it will come across like you are more of an expert. This is invaluable, because people will read it more than they would if it was a free newsletter.

You can also use other forms of advertising. Banner ads, link exchanges, and resources like that can be used to advertise your e-zine. You can join a link exchange where you actually have banners all over the Internet that say, “Sign Up For Our Free Electronic Newsletter,” or “Free E-Zine,” or “A $99.00 Value- Yours Free, Click Here for Details or to Sign Up,” or something like that.

You can add to your list very fast! It may seem like it would be slow, but if you average just 25 new customers a day signing up for your newsletter, at the end of one year you would have 9,125 customers receiving e-mail from you every single week. That is almost 10,000 customers in a year just by having 25 people sign up a week!

You might have 100, you might have 50, or you might only have 75 signing up a day. One day you might have no one signing up, and the next day you have 50 sign up. The key is to get your advertising out there for your electronic newsletter - then you will get people to sign up. Just a small number of people signing up every day can add up over a year, and over a two to three year period you can get many tens of thousands of people.

The greatest part of this technique is the money! If you took those 25 new customers a day and 9,125 customers a year and started mailing your offers to them every single week after a year with 10% of them buying your $20.00 offer, you would make $1,820.00 every single week!

This is a list of people who are eager to receive your offers. You might get a 20% response. You might get a 5% response. It’s hard to say. A lot of it depends on your offer. If you averaged a 10% response with a $20.00 offer, though, you would make $1,820.00 every single week.

That money would basically be coming in automatically. You just need to get your e-zine out there! Build your content on your electronic newsletter, and the money can come in automatically every single week from the people that are responding to your e-mail offers within your e-zine - and that’s not to mention your advertising. You could also make a good, substantial amount of money every week from the people that want to advertise to your customers in your e-zine.

We’d like to take a few moments here to discuss what we believe is the #1 thing that stops people from finding their fortune with these profit building techniques.

When T.J. and I first started learning back in 1989, we soaked all the information we could like a couple of sponges. The question is, why haven’t other people we have tried to teach pick up on it and cash in?

First of all, we firmly believe that one of the major problems is getting started. I’ve said this again and again, and I’ll say it again right here - getting started is half the job done.

Many people believe they have to have everything in place, though. They have to have their technical tools. They have to have their computer and the right kind of software. They have to have their office set up in a certain way. They have to do all these different things that really by themselves will not make them a lot of money. They never believe that they have things just right so they can get started immediately! They are always thinking of things they have to learn, things they have to do, and things they have to own before they can get started.

The successful people in the business know that they’re never going to have it all right - including us! We’re never going to reach Nirvana. We’re never going to have it perfect, so we just start!

We start with the tools we have. We start with the ideas we have. We grasp upon some expert advice, do some research, but then we start! We learn as we earn!

If you will just think about what I’m saying here and follow the discipline of “learn as you earn” rather than try to learn everything before you earn, you’ll be a mile ahead of the competition.

Most people want to have everything in place and everything just right before they start. Well, guess what, my friend? It will never happen! You will never have it perfect! There is never a perfect way to start, except to get started now and then learn as you earn! You will be surprised at how smart you’ll get and how quickly it will happen once you just get into the race.

The best time to start was yesterday, or last year, but you didn’t do it ... so the best time to start is today!

One of the most important concepts you should remember when it comes to creating sales copy is the fact that people are lazy. This is not meant as a huge slam, mind you - it’s simply the truth. The more work something presents them with, the less chance there is that they’ll do it - or the more chance there is that they’ll put it off until they have to do it.

When people read through sales copy, they don’t want to put any work into it. When they get a sales letter that has huge, unbroken paragraphs of continuous type, it looks like a lot - and, since there isn’t any variety in the size or color of the font, it looks boring.

If that copy looks boring or looks like a lot of work to get through, your prospects aren’t usually going to take the time to read through it - they’re going to pitch it in the trash.

This is one of the reasons why every sales letter you write should have bullets!

Bullets are, essentially, headlines WITHIN the ad copy. They introduce the reader to new ideas that are being presented - typically by presenting a benefit very dramatically. They are usually used every paragraph or two. They’re bold and they’re larger than the normal font, and there’s usually a double space between it and the body copy following.

Bullets are a great way to break up body copy, but they also have other great uses in sales copy. They present big, dramatic benefits of owning the product - and those big black words will stick in people’s minds easier, and entice them to read the copy underneath to find out more about the product. Bullets are the most important thing that will give your sales letter instant sizzle and selling power!

By fulfilling the function of both breaking up your copy and enticing your prospects to keep reading with incredible benefits, bullets are one of the most powerful tools a marketer has at his or her disposal. They can turn dull, stuffy copy into a major seller - and they could do it for you!

Marketing is everything, and many great product ideas are doomed to failure from the word “go” . . . because the companies didn’t know how to market them. It’s not the product that really matters.

We see companies very often that are very protective of every business and product idea that they have. They are afraid of letting anyone else know about their ideas because they are afraid someone else will use them to make millions.

This just isn’t true. It’s difficult to get out there and promote products. It’s hard to get people to send you their money. We are living in a competitive society, and no one knows this better than a good marketer.

A lot of products could have sold if someone had simply taken the time and effort to learn how to market them. This is why you can find “gold mines” of products out there that other people haven’t been able to do anything with - AND CASH IN WITH THEM! It’s a matter of knowing how to market these products that is the most important.

Personalization can make you a fortune because people want to feel special. Here are some of the methods you can use to make them feel special:

1. You can personalize each sales letter. The technology to do this is getting cheaper all the time.
2. Or, you can segment your list by what people order. Your customers can be placed into different positions that are called different names such as: “Preferred Customer” – “Exclusive Distributor” – “Founding Member,” etc. This lets you mail to the whole group, avoid the personalization charge and still make it “feel” personalized.
3. You can do things to make the customer feel special. You can write to them a certain kind of friendly way. You can record cassette tapes to them. Send your picture with every offer and do other things to make them feel special.

It is actually possible to create a bond with the people you do business with... Make them value you. Build an actual personal relationship with them. That may sound corny, but think about it. Think about what a personal relationship is all about, and you’ll see that you probably have a few of these relationships with the people you like doing business with the most. Now set out to build these kinds of relationships with your customers.

When you really tap into what the other companies are doing, you’ll find an abundance of ideas. “Borrowing” ideas and implanting them into your own offers and sales messages is what almost every successful direct response marketer does. It has made many companies very successful over the years.

IT’S TRUE! Mail-Order millionaires are no smarter than you! And they’re not doing anything that you can’t do, either. All they are doing is taking ideas that other companies are using to make money and incorporating the ideas into their own advertising copy and offers.

Many times, your best ideas will come from companies that sell products and services that are completely unrelated to your own. If you are only looking in your own market for ideas, you are limiting and possibly hurting yourself.

Most companies look at what the companies making the most money in their market are doing. This is fine, and it can very well be vital to your success. Remember, these are the companies that know your market, and they’re doing something right. Otherwise, they wouldn’t be the success that they are.

Still, the best breakthroughs come from taking ideas unrelated to your own market that other companies are using and then making it work for you. This really separates you from most, if not all, of the other companies in your market, because they tend to follow what the other companies in the market are doing.

Historically in all different markets, there are “Me Too!” companies. They are exactly what the name implies. There’s nothing unique about them. There’s nothing separating them from most of the other businesses catering to their market.

Therefore, most companies have no unique strategies or positioning. There is nothing that will compel a prospect towards one of these businesses, because they are all the same.

Only when a company is truly different and stands out from the crowd will that company be able to gain the attention and interest of the serious prospects, who have seen it all. They are bored with the monotony of the other companies, and they’re looking for something different.

Breakthroughs are out there, and they are taking on the form of what other companies are doing. But those companies are not necessarily the companies serving your market. Look at the ideas being used by companies that are totally unrelated to your market. Find ideas and offers that are great, and ask yourself, “How can I incorporate this idea into my own offers and advertisements?”

This is why you will never run out of ideas that can make you thousands of dollars! You are not limited in where your ideas can come from. All it takes is some thought to turn a seemingly non-related offer into a possible winner for you!

In this article I am going to reveal how to go from stone cold broke to riding your own tidal wave of massive wealth with one of the best kept cash-flow secrets on the Internet. The best thing about this technique is the fact that you don’t create a thing. You don’t write a single word! You simply create a site that features links to other web sites. The other web sites offer valuable content to web site owners.

A great example is the search engine Yahoo. (Yahoo.com.) Over the last few years Yahoo has created a searchable index of web sites on the Internet. They don’t list the most sites, they don’t have the coolest graphics, and there are arguably better, more complete search engines on the net. They’re still pulling in truckloads of cash and millions of hits daily, though, because they are offering a valuable service.

They make money by selling advertising on their site. For example, if you want to run a two week ad on the front page of Yahoo, it would cost you exactly $88,235.00. Now remember, Yahoo has hundreds, if not thousands, of pages on their site which they can sell ads on. You can do the exact same thing!

Instead of going through all the work to create original content to sell to web site owners, create a directory! Create a searchable index of web sites, companies, and sources offering content to web site owners. Instead of spending your time writing articles or such, you can spend your time doing a little research on the net and creating your directory of content.

Let’s say you go out, do some research, and create a searchable directory of content for web site owners. There are two ways you can seriously cash in with this type of a web site. First, you can sell banner advertising on your site. Let’s say, for example, that you sell banner advertising on your site for just $250.00 per week. In one year, (52 weeks a year) one banner on your site could produce a cash flow of $13,000.00. Plus, your cost is virtually nothing. You do have the overall cost of maintaining your site, but the cost of that banner on your site (taking up just a little bit of space) is basically nothing.

If you have only five pages on your web site and you run a banner at the top and the bottom of each page, your site could create an annual cash flow of $130,000.00 in advertising revenues. If your site starts getting a ton of hits, you can double or even triple your banner ad prices and create an annual cash flow of $260,000.00 to $390,000.00.... and that’s on a dinky five page web site with only ten banner ad spaces!

Many web sites have dozens of pages and many spots for banner ads, links, classified ads, and many other things. A web site with a lot of traffic is really a cash cow for selling advertising. You could also cash in by offering products or services on your site that are of interest to web site owners.

For example, there is one company that will pay you $200.00 whenever a web site owner gets a merchant account through you, if you sign up with the program. If your web site gets just one web site owner to sign up for a merchant account every day, and you get $200.00 every day, 365 days a year, you would make $73,000.00 in one year! If you’d get involved in just two of these no work joint ventures every year, you could create an additional cash flow of $146,000.00.

I’m throwing out these numbers, and they’re not guaranteed. Still, you can see the example of how simple it really can be to make a six figure income from a web site, where you’re not creating products or content, but instead you’re basically selling advertising or engaging in joint ventures with other companies that want to do 99.9% of the work for you!

The best part of this is the fact that you can start this in as little as 30 to 60 minutes a day, doing a little research on the Internet. Remember, you don’t create any content. You simply create an online index of web sites that offer content. After you’ve done this, you then promote it heavily to web site owners. Once you’re getting lots and lots of traffic, you cash in!

PUTTING YOUR MAILING LIST ON THE MARKET is the secret to getting a BIG CHECK in the mail every month! Here are the two phone calls you’ll have to make every month:

1. Call your mailing list broker to rent names to mail your own offer to. This lets you make sales and build your mailing list.
2. Call your mailing house and schedule the printing and mailing of your Direct-Mail. Also have them keep your mailing list for you.
3. Then, every three months, they will send your mailing list to your list manager and he or she will rent it out to other people who will take your names on a regular basis.

The amount of money you can make from this simple little method can be staggering. It could add up to tens of thousands of dollars a month C and all you had to do was make a couple of simple and easy phone calls!

There are three ways you can use ideas from other ads that can make you thousands of dollars!

1. Develop ideas in a new and original form. 2. Improve and expand on the idea. 3. Copy the idea “as is.”

Item 3 is not a good idea, at least not to the point of copying someone else’s advertisement word for word.

The companies that are making the most money consistently, though, are not copying. Maybe they’re copying existing ideas, but they are finding ways to use these ideas to make them unique.

Out of these three, item 2 is the method that we recommend more than anything.

These ideas don’t have to be limited to a certain product or service. They can be utilized for any kind of advertising. Stop seeing ads as ads. Stop seeing sales letters as sales letters. See them as ideas!

Some of the people who design ads might have put a great amount of time and effort into them. All you have to do is study their copy and glean the best ideas.

Take, for example, a person who has been writing ads for twenty years. That person has thousands of hours of experience, and when they develop an ad campaign it’s based on a lot of experience.

Then, you can study their copy and use the best of the best of their ideas in a short amount of time. You are able to capitalize on their experience, knowledge, ideas, and method of communication.