We want to show you how you can compete on the Internet with multimillion dollar corporations. The Internet levels the playing field. Your web site is on the Internet right next to all of the other web sites from the world’s largest corporations.

There are companies out there spending a million dollars, or more, on web sites ... but there are many cases where, with a little foresight and effort, your web site could do a much greater sales job than they do!

The problem with the large corporations is their web sites really don’t sell. The solution is that your web site can easily be built to do nothing BUT sell! So here are some important principles to help you compete with these giant corporations.

First of all, you can do a better job of serving your customers. A lot of large corporations have way too many customers. There is no way that they can service them, and they are not servicing them. Then what happens? People don’t come back to do more business with them. So they may get somebody’s business one time, but that’s not how you get rich. You get rich by getting people’s business over and over again.

Secondly, you can reach smaller markets that are unprofitable for larger companies. We’ll never forget the story that Russ von Hoelscher tells about the time he was at a trade show of the American Booksellers Convention in Las Vegas and he ran into some executives from Prentice Hall.

That year they were both talking about the money that they had made that year – If memory serves correctly, Russ took home maybe $600,000 or $800,000 in pure net profit, and Prentice Hall lost $6 million that year. So here you’ve got this gigantic corporation that lost $6 million and Russ has got a small but extremely profitable company that did well over a half million dollars in pure net profits.

You have a chance now to do something that large companies cannot do. Smaller is better – that’s the principle here at work.

The third thing is that all you need is just small groups of customers to potentially make a fortune. The secret of success is getting small groups to re-buy from you again and again.

We have proven that with our own small business. We just bring in 400 to 700 new customers every week. That’s not a large amount of new customers. But we make tremendous profits by trying to do everything possible to serve those customers and make those customers feel so good that they want to come back and re-buy from us again and again.

Fourth, many people would rather do business with smaller companies than with larger companies. There is a real advantage, especially now when it seems like there are a lot of people who are against large corporations. They know in their heart that the smaller companies really do care for them and they don’t feel that same level of care from these large Fortune 500 or Fortune 1000 companies.

Fifth - and this is something that we think is very important - nobody has to know how big your company is. Your web site is right alongside those other giant companies’ web sites. All it takes is the same click of a mouse that takes somebody to a giant corporation’s web site - it will take people to your web site, also.

Nobody has to know how big your company is. Nobody has to know that it’s just you working out of your living room or kitchen. The Internet really does level the playing field!

Think about it like this: what if you had a small bookstore, and a big bookstore moved right down the street from you? How in the world could you compete?

Think about that movie that is so popular, “You’ve Got Mail” with Tom Hanks and Meg Ryan. It’s a wonderful movie. Meg Ryan has a small little bookstore and then Tom Hanks and his family have this giant bookstore that they move right next to hers and she can’t compete with them. She’s forced to go out of business. But, on the Internet, the market is world wide!

Amazon.com was started by Jeff Beazos, and he started selling books right out of his garage on the Internet. Now he’s a billionaire. We realize that Jeff Beazos is not an average example, but we’ve come across several newspaper articles where just small Mom & Pop companies are selling books on the Internet, making tremendous amounts of money.

One story we came across just a few days ago is about a couple - a husband and wife - who are making over $6,000 a month in profit just selling their books on the Internet.

Low prices aren’t the only thing people are concerned about. You have an advantage here on the Internet because there are millions of people. You can reach them and sell to them for almost no money. You can build relationships with these people. That’s what these big, huge discounters cannot do. There’s no way that they can do that.

But, on the Internet, you can do it for little or almost no money. And all you need is just small groups of customers to re-buy from you often enough for enough profit per transaction and you could end up super-rich!

Catalog companies will push your product like crazy because it makes them money. Let’s not forget that this is the main point: When you’re trying to work with a catalog house, that catalog house becomes your customer. You have to show them how you can make them money, because that’s what they are really interested in. That’s what win-win situations are all about.

Many times businesspeople think that business is only a win-lose situation. These people have the wrong idea about capitalism. They think it’s centered around greed and marketers are people who sit around and think up ways to bilk people out of their money.

That’s not true. There is deviousness in good marketing, but it shouldn’t be used for ripping people off. Instead, it’s used to find out what people want. Then the business can develop a way to give the people what they want. Consequently the marketer and his business can make money.

Catalog companies need to turn a profit in order to make money and survive. The people who find products for the catalog companies have the job of making the money for the company. If they can’t do it, then they lose their job.

Therefore, you have to show them that you can give them what they really want. You have to show them how your product can make them money. Give them the reasons they should include your offer in their catalog. Catalog companies are always in search of hot, new products that will make them money, and that’s an important reason why catalog houses will PUSH YOURS LIKE CRAZY!!

Remember, there’s always something that is making somebody tremendous amounts of money right now. This is true in mass and niche markets. The key is to track these ideas down and ride them in while they’re hot. Here are five really good ideas you can use to do this:

1. Watch the news. Look for things that are HOT!
2. Hang out in the bookstores. Get familiar with certain sections. See the reoccurring patterns in the different books. This can be a great indicator as to what’s selling the best NOW!
3. Study the different ads in the markets you want to reach. Especially study the different Direct-Response Marketing ads. Those are the ads that must make a profit in order for them to be re-run. Look for the ads that are running the most right now. Ask yourself “why are these ads so popular?” Study the companies that are doing the best right now.
4. Find consultants in the areas you want to sell to. These people know what’s happening in the markets they service. 12 They have solid clues to what’s working the best.
5. Make friends with other people who are serving your market. Become friends with some of your competitions if possible. This network of insiders can help you find the things that are working best.

Based on our knowledge and experience, here are the four steps you must take to become a millionaire:

1. You must have some type of product or service that you know your targeted market wants.
2. ) You must learn how to write ads and sales letters that compel your prospects and customers to buy.
3. You must offer the people in your market something they feel they can’t get anywhere else.
4. You must learn how to develop additional products and services that your customers want.

These four steps have helped us become millionaires. They have the power to do the same thing for you. Don’t envy us, join us! The secret to getting rich is as simple as getting started, learning everything you can, and being willing to do whatever it takes. Use all the secrets in this manual to create the ways to best use the four steps above.

We recently read an article in Spare Time magazine, a business opportunity magazine where we would have never thought we’d find anything on rare books.

There was an article by Lynn Kerrigan titled “Making Money With Used and Rare Books.” The article tells how a commercial fisherman was browsing in a New Hampshire antique shop just a few years ago, and he found a copy of Tamara Lane, which is Edgar Allan Poe’s first book.

The book was priced at $15, and he gladly paid that amount.

Three months later, this book sells at an auction - a rare book and antique auction, not on the Internet - for $198,000. Now, that’s exciting!

$15 into $198,000.00! This is how an average guy turned $15 into almost $200,000.00 - in less than 3 months . . . WITH ONE PRODUCT!

Is there big money in collectible and rare books? You bet there is! We’re not saying you can go out and find a book for $15 that you’ll sell for $200,000 but prominent book collectors say they typically find books costing $20 in thrift shops, second hand stores, antique shops, and used bookstores, that turn out to be worth $1,000 or more.

Best of all, you don’t need much money to get started -all you need is some price guides.

Rare book hunting - buying and selling books for tremendous profits, at times, can be good for people of all ages. If you happen to be a senior citizen and have some extra time, it could be very ideal for you. You can have fun, and you can make a lot of money with this.

And, if you put it up for Internet auction, the collectors will fall out of the woodwork . . . and they’ll be so busy trying to outbid each other for the right to call that volume their own, they’ll be practically giving their money to you!

It is possible that your only selling obstacle is that your current product does not meet the wants or needs of a prospect. Maybe your product is too saturated in the market, too expensive, too inexpensive, too basic, too small, too large, too complex, too simple, etc.

In any event, if your “best” sales advertising efforts have not given you the necessary results, you should consider allowing a competitor to sell those same people with its product or service. This is how you can even make a profit on people who don’t buy from you! If that is the key to selling people you cannot sell, what is wrong with taking 50 percent of your competitor’s profits? That is better than zero profits, besides your advertising expenses!

This arrangement not only allows you to create your own opportunity to sell to those who did buy from you, but it also makes a profit on those that did not buy. This marketing concept puts you in a position to redeploy assets, your customers and prospects, and make a bundle.

Anyone can do it! It is a question of using your imagination, being creative, using assertive and positive business know-how, and being smart enough to view all of your company’s customers and prospects as company assets, whether they are buying your product, or someone else’s.

Here’s the simple three step formula that has helped us create and develop the winning ideas that have made us a fortune:

1) Find promotions that are working well for other people right now, and use their ideas.

Products, services, selling messages, or advertising formulas that are making profits for others can be modified to make money for YOU. Find the promotions that are making the most money for other people right now. Study them. Think conceptually. Try to explore the “real” reasons these promotions are making money. What’s behind their success? Why are people so excited? Use this information two ways: A) By selling something similar, or... B) By using their main selling themes or copy formula for whatever you’re selling.

2) Get to know your customers intimately. Know what they like, and develop products and services from this knowledge.

This is one of our most powerful money-making secrets. It can work amazingly well for you, too... Constantly think about your best customers. Offer them a variety of different products and services. Test selling messages to find the things they respond the best to. Your intimate knowledge of these people will grow. You can tap into this knowledge and use it to create winning ideas. It gets easy. The longer you do it, the simpler and easier it gets.

3) Collect every great ad and sales letter you can find. Study them. Keep notes on what you like. Use this information to piece together your own powerful ads, products and services.

We keep huge 3-ring binders of the best ads and sales letters other people are using. Plus, we have entire rooms in our home and office that are filled with sales material. This collection is priceless to us. YOU SHOULD START YOUR OWN COLLECTION. You can discover all kinds of breakthrough ideas by studying sales material others are using. Find ways to transfer these ideas and concepts to your own promotion. You may be shocked at the amount of money you can make.

These ideas are simple to remember and easy to use. Make these steps a regular activity, and you’ll generate ideas that can make you a fortune.

What is the most important thing that can make you millions of dollars in direct mail? The answer is C the mailing list! You can have the greatest sales material in the world, but you will never be able to realize the real profit potential of that sales material unless you send it to the right prospects.

In direct mail, there is a very honored belief called the “40/40/20 Rule.” 40% of the success of a mailing list comes from the list, 40% comes from the specific offer itself, and 20% comes from the sales material.

For example, if you are selling a book on stamp collecting, you should target your mailings at people interested in collecting stamps, or at least a current collectors’ mailing list. Do not mail merely to general book buyers. If you are selling sports equipment, you should mail to specialized lists of sportsmen and women, not merely to the general public. You must practice target marketing and zero in on your most likely buyers.

Now, why would people want to pay to have their web site be a sponsor for your contest? Well, the answer is very simple. It’s all about visibility.

If you’re getting tens of thousands of people to come through your web site directly to your page to sign up for your contest so that they can win a thousand dollars, then these customers - these people advertising on your web site - are going to get tons of traffic from that.

There are many people that visit your web site to sign up that will bounce out once they register. They will see a banner ad and they’ll click and go to that other person’s web site. So those people who are sponsoring your contest can have lots of traffic from this.

People love entering contests, so getting traffic to that web page isn’t going to be a problem as long as you’re out there doing the things you need to do to bring that traffic to your site. People are excited about winning contests, so getting thousands and thousands of people to register for this should be no problem at all.

As long as you’re out there advertising that you are giving away $1,000, with the proper advertising, you could bring hundreds of thousands of people. There is no limit to how many people you could have. There are contests out there that are bringing in thousands and thousands, probably hundreds of thousands or millions of people, in to advertise.

It also depends on the length of your contest. If you’re having a contest where you give away a thousand dollars a month, obviously in that month’s time you are going to have more traffic coming than if you advertise that the contest is weekly.

There is another twist on this - you could give away a thousand dollars a week, and if you had $250 per week coming in per sponsor, you could actually make that! Instead of $2,500 a month, you could be making that much every single week.

There are lots of options. Now, not only does it benefit you because of the cash, but there are also two other ways it benefits you. You are going to have a flood of people coming to your web site to that one web page to sign up. Not only do you want to have your sponsors’ banner ads or display ads, but you also want to put a big link to your main web site where you do sell your products.

If you’re getting a hundred thousand people coming in to sign up for this contest to win the thousand dollars, you’re going to have a lot of those people go ahead and say, “I wonder who is holding this web site. I wonder what their web site is all about.” And if you target your customers right, you can actually benefit greatly from all that traffic.

Make your business plan marketing oriented. Let it serve a specific type of customer in as many ways as possible, and you’ll never have to worry about making enough money. Your business plan can allow you to make as much money as you want - for as long as you want - by doing these three things:

1) Center your plan around all the ways you can attract new customers and make repeat sales to them.

2) Always look for more ways to serve your best customers first. Then, develop simple strategies to attract more of these types of people to your business.

3) Constantly develop new promotions that bring you new customers. Then re-sell to these people as many times as you can. Make this a continual, on-going activity.

There’s nothing complicated about these steps. Find several people or companies that are using these three steps and study the things they do. Then use their ideas and methods in your own unique kind of way.

Companies are always looking for fresh, cutting edge ideas. Yes, many companies are downsizing today, but they still want to make huge profits! As a consultant, you can give companies the fresh new ideas they are not able to obtain any other way.

Companies are smaller, but they are still looking for newer, better ways they can bring in more profits. And consultants are a proven way that these companies can get the ideas they need.

Today, companies are monitoring their money like never before. They are cutting their spending, using whatever means they can to do so. They want the most for the money they spend.

Consultants have proven themselves very valuable time and time again at giving these companies the concepts, ideas, and strategies they can use to make more money.

Therefore, many companies are very open to hiring consultants, even if they are laying off thousands of workers, because the consultants can show them ways to save their money and increase their profits.

Some consultants make up to $250,000 a year working for companies that are actually laying off thousands of their own employees. The potential is there for you, too!

You’ve come to a crossroads. You’ve got a chance to either go on doing what you’re doing use the internet marketing information we’re giving you to start out anew. We’ve shared hundreds of different ideas and different twists on ideas that have been proven to make money for people - now you have to start, you have to do something.

Just doing something small at first, and using some of the free and low cost techniques we’ve shared, can get your business growing, and start attracting people to your website - which is the trick to starting with almost no money at all - and quickly building giant Internet profits!

You can start with just a small chunk and build from there. The key is to just get started! Remind yourself to do something every single day to move forward in your business, make more money on-line, and get more people to your website.

We watched an interview of Jeff Bezzos of amazon.com a few weekends ago on television. Jeff Bezzos has an amazing story. He started off running amazon.com out of his garage with just a few titles and built his business in a couple short years to where it’s worth millions and billions of dollars today.

They were interviewing him and asking him about technology and where the Internet was going. In particular, one thing he said struck us and really had us thinking. The person doing the interview asked him about all the branches and the things he was starting to do. They started off selling books. Now, they’re into videos and CD’s. They’re even starting to sell toys and other things, branching out more and more into many different markets.

The gentleman who was interviewing Mr. Bezzos said, “There are a lot of competitors rising up against you and trying to compete with you. You may be the biggest now, but how do you feel about all these competitors?”

Mr. Bezzos calmly replied, “Look, first of all, I firmly believe there’s plenty of room for everybody out there. There’s nothing I can do to stop the progress of the Internet and technology and how it all develops. There’s nothing I can do to stop people from competing. In fact, competition is good for everybody. I think there’s going to be plenty of money made and lots of success stories in the coming couple of years. You are going to hear about lots of other websites like ours that went from rags to riches, from being in a garage to making billions of dollars. You are going to hear lots of stories about that.”

He continued, “The one thing that I want to do to separate amazon.com from all of the other websites that you see out there that are competing with me is that I just want to go farther, achieve more, and do more for the customer than anybody else. My main focus is to build my business and my website around customer service and to make sure that I go further and do more for the customer. I think the rest of the sales and profits will take care of themselves.”

If you will just focus on serving your customer, your business can and will thrive. Build your website around your niche market and do everything you can to serve your customer. Use these techniques and these secrets. You’ll have all the business you can handle, and you won’t have to worry about everybody else out there that’s competing with you. If you’ll just focus on serving your customers and doing these things to bring people to your website, your business will succeed. You will prosper regardless of all the other websites that are out there.

We’ve always loved package inserts because, before the Internet came along, they were kind-of the similar appeal - you didn’t have postage (because they ride along in a package). You didn’t have to rent a mailing list (because, again, they ride along to somebody who’s already buying something else)! It’s just advertising that rides along in a package. They insert it in there before they tape the box shut.

If you order some fishing lures, you open the box and there’s an advertisement in there for a video on how to catch more trout!

Package inserts are a great way to advertise your Website. They’re how you can advertise your website address in hundreds or even thousands of special little tiny packages! Here you have a proven buyer! This is somebody who actually bought something. They’re not just some name on a list you hope is a buyer and you don’t have to hope they’re a recent buyer.

Here’s a guy who’s getting a package in the mail, he just bought this product, cut open the box and pulled it out. It’s like Christmas - “Oh boy! Here’s the product! I couldn’t wait for it to arrive!” and then in with it, there at the moment of truth, is your advertisement.

This has worked well for years for a lot of people. And now we see Websites being advertised in this way. They’re putting Websites on there and they’re advertising their Site address in addition to a plain, old package insert ad.

You may think that you’re not really that special and unique. You may think that you’re pretty much the same as everyone else in your market. But there are all sorts of things your customers don’t know about C processes that are inherent in your type of business, how you got involved in business, certain things you offer your customers in a very unique way.

In preemptive advertising you clearly communicate every single aspect of your business that makes you unique and somehow sets you apart.

This helps add a personal touch to your advertising, and it helps show that you really know what you’re talking about and you know what your prospects want and need.

It’s a way of showing them that you understand their problems and can fix them. Many companies have made millions of dollars using this very same technique. This is why preemptive advertising can make you up to $1,000,000 a year . . . or even more!

Many businesspeople involved in direct-response and/or mail- order marketing simply do not understand how to generate customers. They expect customers to start “showing up on their doorstep,” so to speak, simply because their business exists.

However, customers will not simply appear. Every customer must be found through the right media or targeted mailing list. Target marketing is the key. You have to hunt for customers. You have to attract them to you with your advertising.

You have to have offers out there all the time that are attracting the people you most want to attract. You should always be in the marketplace with promotions that bring customers in and build your mailing list. Also, you’re always looking for more products to sell them. This is the secret you can use to easily find as many customers as you want - more than you can handle!

Sometimes certain things hit you, but for us that is one of the great truths that we’ve learned. So many people are sitting on their chairs waiting for an idea to come to them. We’re sorry, but it just doesn’t work that way. The best ideas come to you when you’re out there moving, and you’re making things happen, and you’re trying to figure things out - when you’re serving your customers and you’re trying to come up things.

It also tends to happen when you’re totally into one project and your head is just so absorbed in one project. That’s often when you get the idea for the next project - while you’re absorbed in a different project.

Great authors often come up with the idea for their next book while they’re writing their first book.

People are naturally procrastinators. You must get them over that hurdle and persuade them to order your product. These seven things can easily be done to help in that process. They are:

1. Have an introductory offer.
Let your prospects know that you are making a limited introductory offer that will not be repeated.

2. Make a limited time offer.
Set a specific date - ten days, 30 days, etc. - after which your product will go back to its original price.

3. Let them know your product is in limited supply.
If you only have a certain number of your product, be honest with your customers. Tell them that they must act now or they may be to late!

4. Offer a bonus for fast reply.
If the prospect responds by a certain date, they get a free bonus.

5. Let them know about your planned future price increase.
Use this only if you are really contemplating a price increase. Let your customers know that you are planning on increasing the price, but they can save money if they order now!

6. Use command copy.
All throughout your copy, use words like “order now,” “don’t delay,” “call now,” etc. These will subtly remind your customers to not procrastinate.

7. Use involvement devices.
Get the customer involved in the order process. You might say something like “check the box for rush delivery. We will send your order to you by fast priority mail!” This will get them excited about receiving your product quickly. You may also try “retain this stub for your records.” Anything you can do to get the customer involved is good!

These seven things will help your customer order without procrastinating. Try using some or all of them in your next sales promotion!

The use of classified ads is how you can make MORE MONEY from cheap little ads than you can from big ones.

Classified ads cost less to place in more publications. Since they get your message out in more publications than large ads allow, potentially your ad will reach more people in your market.

Who? The people that don’t regularly receive some of the publications you would have advertised in had you placed a larger ad and limited the number of publications due to cost.

It is essential, of course, to have the right ingredients when it comes to creating your small, classified ad. The biggest benefits that your product will give to those who accept your offer have to be communicated in the most dramatic way possible.

It has to be EXCITING! The more exciting and enthusiastic the message, the more it will attract the prospects you want to get as customers.

The best advice we can give to readers is to become students and study the different writing that many people are using in their own classified ads. Then, you learn how to write and create powerful classifieds by finding the ads that you like the most, that excited you the most, and that captured your attention the best!

You should always be testing different classified ads you come up with. You should always be searching for that right combination of words that are going to create the most compelling and powerful message.

Utilization of these ingredients has brought many companies TWO TIMES more money than they were making before. It’s worked - and been proved - over and over again. Utilization of these ingredients is also how you can make up to TWO TIMES MORE MONEY on your small ads.