There are five ways you can make your ad extremely profitable. Many companies, including us, use these to give ads the utmost profit potential we possibly can. These steps work for us, and they could work for you, too!

Follow these five steps, and you will design your ad to be a SUPER SALES MACHINE that will crank out dollars like crazy!

1. You must get the reader’s attention.
Remember, you’re trying to flag down the prospects who are most likely to become your best customers and get their attention and interest. People read ad copy very passively, and you have to grab their attention from the moment they first see your ad and keep their interest throughout your ad copy. If you don’t chances are that your copy will end up in their trashcan - and you won’t get their money.

2. You must show the reader the offer’s benefits and advantage.
The only reason people buy is because they want the end result that the product or service will give to them. The only thing they care about is what’s in it for them. A lot of real thought has to go into this initially. You have to think what the biggest benefit your product or service provides that would attract the most number of customers and prospects.In a small ad it’s even more important to give the prospects and customers the strongest, most powerful benefit that you have to offer right at the beginning.

3. You must prove your claims.
Whether your ad copy contains testimonials from happy, satisfied customers or some other form of data backing up what you say, you have to go to great lengths to prove that what you claim in your copy is true. Prospects and customers are skeptical people. They’ve been ripped off before. Tell them, show them, and do your best to convince them that YOU’RE not trying to rip them off as well!

4. You must persuade the reader to grasp the advantages of the value, quality, and benefits being offered.

You have to convince your prospects and customers that you really do have something great for them . . . something that no one else can provide them . . . something special - something that will help them overcome their problems and help them make their dreams and goals come to fruition.

5. You must tell the reader to act.
You have to make it as easy as you possibly can for them to react to your offer. The less work it is, the better. You have to tell them to act, and show them how easy it is for them to do business with you.

I am going to jump in here and give some more information about e-zines. I am going to give a nine million dollar message for blowing away your e-zine competition

One of the challenges with e-zines and electronic newsletters is, because it is so effective, a lot of companies are jumping on the band wagon and starting up their own. I don’t know if anybody out there has had this problem, but I go out and sign up for five, ten, or fifteen. All of a sudden they are coming every week and I have to decide, in my busy schedule, which ones I read and which ones I don’t read. Pretty soon the ones that I don’t read I un-subscribe.

And that’s a real challenge. E-zines are very popular right now, but that’s because they’re so effective. If you want to blow away your e-zine competition and be one of the top e-zines that people read constantly, you’ve got to use some tricks to make sure that your e-zine does get read and goes to the top of the list.

I’ve got a nine million dollar message for helping you do that.

Number one - you can have an ongoing prize drawing. Every single week, every single month, or however often your e-zine comes out, you can offer a prize to your subscribers. It can be a discount off of your products. It can be a free product at your site. It can actually be cash if you want it to be. But the only thing they have to do is sign up for your e-zine. It is an absolutely free sign-up. Just offer that prize every week or every month, and you will find people coming in to find out (1) what your prize is for that week, so they want to read your e-zine to find out what your prize is, and (2) find out if they won. Certainly you want to contact the person directly and not just notify them in the e-zine. But people are curious. “Who won that product? Who is the winner?” You can even have runner-up prizes. You can have a grand prize and then two other prizes for other people.

That is one way to get people every week, every month, or whenever your e-zine comes out, to open it up, read it, and be excited about getting your e-zine. That is really what you want, and that’s what these tricks are going to do.

Get people excited about getting your e-zine because I know right now when I get e-zines, unless it is one of the top ones that I am always excited about reading, I actually dread some of them coming in. It’s like, “I would like to get to it, but I’ve got so much other work to do. I’ll file it away here on my e-mail software.” Pretty soon I’ve got a hundred of these that I’ve never read and I just delete them. You want people to be so excited that they will take a moment to read through it, or print it off and read it later.

The second way to get people into your e-zine is to offer original content that they can’t get anywhere else. I believe having original content on your e-zine that is cutting edge and brand new information is important.

One of the challenges with e-zines is they’re having a difficult time writing original content every single week. So they go out and they have some authors contribute to their e-zines. What you find now is you might subscribe to ten e-zines and they all have the same articles.

That’s not exciting to people! If you’ve got the same old run of the mill articles in your e-zine that everybody else has, why would anybody want to open up yours and read it? They can go read another one and get the exact same content.

You need to make sure, whether it’s just a paragraph, a tip, or a whole article, that you’ve got some original content in your e-zine that people can not get anywhere else.

Number 3 - You might have a quiz or trivia in your e-zine. You might have a quick question about whatever your niche is that you are serving. You might have a trivia that you might answer way down at the end.

People like this type of thing. It is kind of a brain teaser. I wouldn’t just throw it in there arbitrarily - you definitely want to have it focused on what your niche is interested in. It is something interesting that stimulates them, though. “Hey, I wonder what the quiz is this week or what the trivia is this week.”

Number 4 - You want to offer news related to your e-zine topic. People are so busy right now that if you can take some of the hottest headlines from your niche market and include them in your e-zine, they’re realizing that you are offering them a separate service.

They now don’t have to go out to all these different web sites serving their market. They can now go to your e-zine, open it up when they get it, and you’re going to have the top things that they need to know in their market. That is a great service and it gets people to read your e-zine.

Number 5 - You might have a poll or a survey. This is great for product development. You ask them their specific buying habits. You ask them what they like and what they don’t like. You ask them different things that would interest them, have them respond, and then in the next issue you publish the results.

People are going to read that next issue after they’ve responded to a poll or survey because they want to know what the results are. This is a great way to create products, because you can ask people, “What is your one major problem in this market?” If you find that 80% of the people have the same problem, you can create a product to solve that problem and sell it to those people who are now subscribing to your e-zine. That can not only be a great way to get people involved in your e-zine but also to also create products.

Number 6 - Jokes. People like jokes. I wouldn’t use humor excessively. You might at the very end of your newsletter offer just a quick joke of the day, or something that is funny that they would be interested in. A little bit of humor in an e-zine never hurts, but you don’t want to over-do it.

Number 7 - Free stuff. People love things that are free, and if you offer maybe one hot free thing that your niche market would be interested in in your e-zine, people are going to open that up to find out what freebie they are going to get this week.

There are a lot of things out on the Internet that are free. Believe me, in just a few moments of searching, you can have a list of ten, or twenty, or thirty things that are absolutely free of charge for your niche market. You only have to offer maybe one, two, or three every single e-zine issue and people are going to want to open it up and find out what it is.

Number 8 - Recommended web sites. There are so many web sites on the Internet right now that you’re going to give your e-zine subscribers a great service (you’re going to do them a great service) if you will offer them five recommended web sites every single issue of your e-zine.

You’ve got to remember, people are constantly bombarded with web sites, so they go to the search engines, they do a search, and 100,000 web sites pop up, and they’re not sure which ones to go to. If you do a little bit of searching and offer a service where you say, “Look, open up the e-zine. Here towards the end there are five of the hottest recommended web sites for this week.” you’re going to get a lot of people opening up that e-zine. Remember, that is what you want them to do. Looking for the e-zine, opening it up, and reading through it to get information.

Number 9 - You always want to offer a teaser for the next issue. You want to give them a reason to look for the next e-zine. I am amazed that people don’t do this more often because once they’ve read that e-zine issue, it is a good possibility that when the next one comes up they might remember what you offered in the previous one.

“In the next issue we’re going to give you the seven hottest tips for this and the six hottest tips for this.” and, “We just found an amazing freebie for free software that normally costs you $100.00.” If you do something like that, it is going to stick in their brain and they’re going to look for that next issue and be very excited about it versus, “I’ve got 100 e-zines here. Which ones should I pick?”

I’ll run through them quickly again.

1. Ongoing prize drawing
2. Original content
3. Quiz or trivia
4. News related to the e-zine topic
5. Polls or surveys
6. Jokes
7. Free stuff
8. Recommended web sites
9. Teaser for the next issue

If you use all nine of those million dollar methods, your e-zine is going to go to the top of their reading list and they’re going to be very excited about it!

This one doesn’t take much to figure out! The word is... FREE! Use it and you could soon be rich! People love to get something for nothing. Even though they know that nothing really is free, it still makes them feel like they are getting a good deal!

The key for you is to find something that has a high-perceived value that you can give away for free that doesn’t actually cost you very much. If you can do this, your customers will be happy and you will be smiling all the way to the bank!

Here are five ways to stop living from paycheck to paycheck! Here is how to take your ideas and put them into a specific formula. These will help you transform your ideas into huge amounts of money:

1. Problem Focusing - Optimists are planners. They examine the situation, and then, as much as they can do something about it, try to resolve it.

Optimists take action sooner. They act quickly to prevent small work assignments from mushrooming into big overwhelming jobs. They break big problems down into smaller, more manageable problems. Optimists tend to formulate subgoals or intermediate steps that will help them eventually reach their ultimate goal.

You can apply this step-by-step approach to any overwhelming commitment or obligation. If you plan to write a book, for example, the enormity of the project could be daunting, unless you say something like, “I can write five pages a day, so I can write a chapter a week,” etc.

2. Perseverance - Stimulated by positive emotions and past successes, optimists keep going when others might quit.

Problems often have unexpected repercussions, beyond the effects on morale or finances. Optimists have a certain amount of tunnel vision that keeps them focused on their goal.

3. Positive Solutions - People who think positively tend to emerge from difficult situations thinking:

I have developed a greater trust in my judgments.

I must modify my personal or career goals to more closely match my true interests, abilities, or values.

I have gained confidence in my ability to handle other difficulties.

I have discovered I can rely on others to help me get a job done.

These types of thoughts allow a person to feel that he/she has a chance to improve. There is much confidence and satisfaction to be gained from getting through a problem and being able to say, AI handled that pretty well.@

4. Social Support - Optimists believe others can help. They tend to talk to others about a problem and follow pertinent advice.

5. Acceptance or Resignation - Optimists are realists. They seem to know instinctively when to charge forward and when to back off. When reason tells them a situation is out of their hands, they accept it and focus on situations they can control.

Instead of focusing on the cause of a problem, pessimists become preoccupied with anger, hurt, frustration, or other emotional distress. In short, they get upset and give up.

This is why some people never make any money no matter how hard they try - and no matter what they do! They allow themselves to get overwhelmed. They let the negative energy shut them down before they even get started. Don’t let this happen to you!

Now if you’re a smart cookie, we think you should put a price on that newsletter, even though you are giving it away free. Put a price of $79 or $99 and more, because that really makes people think they’re getting value. Also, put a time limit on it. “For a limited time to build our subscription base, we are offering our $99 XYZ newsletter absolutely free. But you must respond by the 15th of the month.”

People anticipate receiving a newsletter, and one reason that they will keep it is because they don’t have to read it right at the time.

If I come in Monday morning and find about forty pieces of e-mail, which I have, I throw most of them out without hardly looking at them. If I see something is a newsletter, I set it aside. I might not read it till that night or tomorrow, but I’m going to look at it.

We think we should set up a newsletter for almost any marketer. We think that if you’re a marketer, you should set up a newsletter. This is how to e-mail your way to an online fortune.

There is so much information on the Internet ... there are so many authors who are experts in the subject matter that you cover!

You could agree to publish their articles in your newsletter, and at the end of the article you will give their address or a little blurb about exactly what they have to sell. It’s a good way to get free content!

We think that it’s a brilliant idea to go to Sites that are kind of quiet with product just sitting there because there aren’t enough people looking at it.

Profit in sales comes from the fact that you are able to make or obtain product to sell, then you sell the product with a markup in price that provides you with profit. That’s the basic secret of making money with sales.

The Internet auction market is a new thing - it has really exploded only in the last five years. eBay is leading the charge, and there are a lot of other start-up Internet auction houses scrambling to get organized and gain popularity with the online consumers.

Some of these are expansions of current commercial websites, such as Amazon.com’s auction site. Others are just new auction sites. Whatever the case, these are people that have realized by witnessing success stories such as eBay that Internet auctions are the wave of the future.

However, since eBay is currently first and foremost by a wide majority in the Internet auction market, they attract the most people, the most bidding - and therefore products sold over eBay make the most money for those who are offering them up for auction.

This means that the other auction sites have less people visiting them, a smaller variety of things they get to auction off, and, ultimately, their auctions end up bringing in less money.

This is where YOU come in. There are many products that are auctioned off at these sites that go for far less than they could if they were on one of the larger Internet auction sites. You could go to these sites, bid on products that end up going cheap, then turn right around and offer them on eBay to potentially make much more money! This is how to get Internet auction products for dirt cheap and re-auction it for big bucks!

Since the big auction sites like eBay attract such a larger audience, there will be more people bidding on those items. That equals more people who will really want it, higher bidding by the prospects, and it could all add up to more money being made by the person who auctions off the items!

The secret to getting thousands of new customers every year is providing them with a benefit that no one else has to offer. Benefits are crucial. Prospects and customers only really care about what they’ll get out of accepting your offer. The better and more unique your benefits are, the more prospects you’ll be able to attract and the more repeat buyers you’ll be able to keep.

You have to study and find out what the people in your market really want, who they really are, what their frustrations and challenges are, the problems they have, and the main reasons they want to buy the types of products and services that are available in the market.

Having this intimate knowledge of your market is crucial. Using this knowledge to your advantage is how to steal new customers away from your competition!

Why? Because with this information you can develop and provide products and services that no other companies in the marketplace are providing.

You have POWER. You know what it is that the people in your market want, and you can find ways to give them the most of what they want! People will compare you with your competition. See that you offer them more, and they will come to you. This is how to easily break into a new marketplace with a BIG BANG!

You have the potential to send ripples throughout your marketplace - and affect everyone in it. You can pull business away from your competitors and create your own success.

Did you know that many businesses are giving something away for FREE to their customers - and getting rich by doing it? Not many people realize this, but when you offer something for free, it increases your front-end response. Then, you can build a bigger customer base to mail your back-end offers to! It really works!

Millions of dollars have been made with this one secret alone! Let’s take a look at some real-life examples of how this method really works to make more money!

A photographer will offer a free 8 X 10 photo. Well, sure he/she loses money on the photo but, he will make money by 1) The sitting fee, 2) The frames he may sell you, 3) Future pictures you have taken by him/her.

A Music Club will offer you 10 CDs for 1 penny! Sure, they lose money up front, but they are betting that you will buy more CDs in the future, and they know that they can make their money back quickly!

A Direct-Response Marketer will give away a book valued at $25. Sure, they lose money on the book, buy they have studied the market and know that on average they will make their money back selling that person other related back-end materials!

These are powerful examples of how you can give away something for FREE and get your money back on the back-end by offering other products for sale! Try to come up with something that you can give away on the front-end. Here are a couple of guidelines to follow:

1. Make it inexpensive to produce, for example, a paper and ink product that may only cost you a dollar or so to copy.
2. Make it have high perceived value. Your customer needs to think that you are getting the short end of the deal!

It is very important for your customer to feel that they are getting a good deal. Everyone knows that. But, it is very important for your customer to feel that they are getting THE BARGAIN OF A LIFETIME right now! You must convince them that now is the time to buy so that they will get that special bargain. Here are some pointers that will help you convey that message to your prospects:

1. Dramatize the facts.
This is very important. For example, if your product helped a guy earn $10,000 a month, don’t just tell it like that. Tell the whole story. Tell how he started out with $250 to his name, and turned it into $10,000 a month within 6 months!

2. Present your facts in a human-interest context.
You must present your message in a straight-forward, easy-to-understand way! Present your message in easy-to-read English, and don’t use big confusing words! Also, don’t present your story from your point-of-view. Always tell the story from the customer’s position. Put them right into your situation.Show them enjoying the benefits they will get from your product!

3. Use specifics.
Be sure to give all the details related to your offer. How did your product originate? Why was it created? What was the need for your product? Be very specific!

4. Always include testimonials.
Be sure to tell your prospects what other people thought about your products. Even if you have to solicit the testimonials from your customers, your prospects will still believe what a customer says over what you say. To cover yourself, you should always get permission to use a customer’s testimonial. And, whenever possible, be sure to use their full name and the city and state where they are from! It adds to the believability!

5. If your price is higher or lower than the competition, always tell why.
Unless your price is exactly the same as the competition, which it probably isn’t, you will need to tell your customers why that is. Is your price higher because you give them full customer support (unlike the competition) for one full year after the sale? Is your price lower because you don’t bill them every month, and that cuts down on the paperwork expenses? Whatever the situation, your customer must always know the “why” behind it!

If you will follow these five guidelines, you will get more of your customers to believe what you are saying, and that will lead to more and more sales for you!

You can sell your book through dozens of dealers who already sell similar publications. Contact them by finding their ads in magazines relevant to your subject. They are in the business of selling books by mail, and they are always looking for new products to offer their customers.

We have sold over one million publications through distributors who use their own advertising money to sell our products. This happens all the time, and it is very accessible to you.

There are always people out there looking for products to sell. Therefore, if you can package the information and put the advertising together, all you will have to do is find yourself a dealer who will sell it!

Most people spend too much time worrying about the product or service they want to sell. Don’t waste your time doing this. Instead, follow these three simple steps, and you can make money with any product:

1. Pick something - anything - that is selling right now.
2. Study the market.
3. Intimately know why people buy it - and who these people are.
4. Where is it selling NOW?
5. What type of ads and sales letters - and sales messages are being used NOW?
6. What are the 100 main selling points? Make a list. Then prioritize them.
7. What are the additional related products and services that could be sold to the first-time buyers? Keep a list and add to it.
8. Create your front-end marketing strategy to bring in new customers on the initial sale. Begin testing your ads.
9. Develop related back-end products/services for your customers. Sell these to them. Then, adapt your sales material to the rest of your prospects and customers.
10. Repeat this process to bring in new customers. Then focus on re-selling them. Continue to use the promotions that work the best to attract new customers.

This idea works best for local businesses, but it can also work on a national level: Start a non-profit charity function, event, activity or organization. The newspapers and television stations can give this FREE PUBLICITY. Or, if you start an organization, you can get plenty of FREE PUBLICITY from all of your members.

You can profit greatly from this heavy exposure. Your company or product could be raffled off, or given away as a door prize. Your product, service, or company can get indirect publicity that could be worth up to a quarter of a million dollars a year or more.

This story is so AMAZING . . .

The woman who was the head-honcho of E-Bay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

One of the guys who really started it all was the guy with the Site that had a joke every day. You would send him a dollar and I guess thousands and thousands of people sent him dollars in the mail.

He would send you a joke every day, and a lot of people had this at their office: sales people, accountants, anybody. When they opened their e-mail they’d get a good laugh at least from one.

And in there, he would sell advertising. He didn’t even have any products. No shipping. No inventory. He just sold advertisements that would go in with the joke.

People would see the joke and they had the option to either just erase it, delete it, or a percentage of them would see what you were saying (a link) and they’d click on it. And they can track those click-throughs. So when they had proof of the click-throughs of thousands of people (the impressions on the ad) then of course more and more people wanted to buy an ad and his joke everyday.

This e-mail, as long as it contains something of value besides a sales pitch, is welcome in their mailbox.

Laughing all the way to the bank! How one man turned a simple joke into millions of dollars on the Internet! It’s absolutely true. What a great idea! That’s the magical power of the Internet and, again, the computers are involved so they can keep track for you.

When you buy ads in magazines you’ve got to take some salesman’s word and maybe if you’re lucky, the magazine’s audited by an outside girl to tell you exactly how many copies they’ve delivered.

But they can never tell you how many people will actually see your ad and respond to it. On the Internet, this type of advertising is quite often tracked by computers and can literally tell you: we delivered 33,000 impressions to your ad today. There are actually people out there now charging by the impression!

Here’s a simple 7-step formula we’ve used to sell millions of dollars worth of our products and services:

1. Attract the “right audience” for your product, service, and sales message. Remember, you’re only trying to reach a certain type of person. The clearer you are about this, the more POWER your sales material will have.
2. Capture and hold your readers’ attention. You do this by talking about them, not you, by talking about their interests, not yours, by giving them the most compelling reasons why you can give them what they want.
3. Create desire for whatever you’re selling by using the right copy. Personalize your copy by writing to just one person. Put the reader in the picture. Make them “own” the benefits you’re offering by making these seem real.
4. PROVE what you’re saying is true.

Make the reader trust you by giving them examples. Give them testimonials from other satisfied customers. Show them statistics or vital facts and figures. These things build a strong case for whatever you’re selling.

5. Establish your credibility and eliminate their fear of getting cheated. Always tell your readers about yourself, even if you’re writing to a customer who already knows you. Remind them about your Unique Selling Position (U.S.P.). Remind them of all the reasons they can trust you, and why YOU are different from everyone else who is selling similar products and services.
6. Make it easy for them to take action and send you their money. Give your customers a strong guarantee. Take all the risk off of their shoulders and put it on your own. Let them know they’ll get a full (no questions asked) refund if they’re not 100% happy. Also, make your ordering instructions crystal clear. Give them several ordering options by letting them call in their order, fax it, or mail it to you.
7. Give them a reason to act NOW! Make them a compelling offer. Make it so irresistible it’s hard to pass up! Limit your offer so it can expire any time. This creates a sense of urgency and makes them want to buy right away.

Following these steps can help you sell huge amounts of your products and services, just as it has for us. These steps are proven to make money. Think about the ways you can use these steps. Study how others are using them now. Create. Find all the ways to use these steps in your next promotion, and you can sell your product or service like crazy.