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Table Of Contents

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1

How Contests Can Help You Build a Strong Mailing List

Other than the money, the other way you’ll benefit from this is with your mailing list.

People who sign up for this contest are giving you all the information you want. It’s going to be very smart for you to not only just collect the e-mail, but to collect their names and their addresses, maybe ask them if they like to receive other information on the types of products and services that you offer.

You could even have a quick questionnaire about different products where they can check the boxes for the type of products they like to receive information on.

Now you’ve got an extremely valuable mailing list that you can either rent or actually charge other people to advertise to. There are many things you can do with an e-mail list. You can mail a “... thanks for entering our contest, we will have the winner announced on our web site soon. Please check back. Also visit our main web site for more money making information, or more information on this topic, or that topic ...” or whatever your web site is about.

There are many things you can do with a mailing list. It is one of the most valuable assets you can have.

'It is necessary to be the happiness of man that he be mentally faithful to himself.'

Thomas Paine

'Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.'

Charles Simmons

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2

Make Money, And Have Fun Helping Your Community, Too!

A charity auction is a fun thing to do. Everybody brings items in and donates the items for free to the organization. That’s their donation, and therefore, whatever anybody bids on it is really a donation to the organization. But you’re getting the item you’re bidding on in return for your donation because the item was donated to begin with. There is no minimum that they have to get for each item, and it makes an exciting auction.

You could suggest an on-line charity auction for your local charity, and offer to handle everything. This is how you can literally save the day for your local charity, and earn money doing it. Instead of a live event at the local church auction, you would suggest that you have everyone bring donated items to the church.

You could even have volunteers. There are usually a few volunteers that will do a lot of the work for you and will be happy to help out, because they are there to help the charity. You could even have them go around and pick up donated items from each donating member’s home so they don’t even have to bring them in.

Next you take these donated items and spend one night or day taking pictures of them, if you have a digital camera, which we recommend. These days such cameras have become very inexpensive. If that won’t work, you can take Polaroid photos of the items and use a scanner to create pictures of them. Still, you don’t need any of this if you don’t want it or don’t have the money for it - you can simply use descriptions, and then enter each item into an auction site.

'Many people today don’t want honest answers insofar as honest means unpleasant or disturbing. They want a soft answer that turneth away anxiety.'

William Shakespeare

'Some days you tame the tiger. And some days the tiger has you for lunch.'

Emily Dickinson

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3

How You Could Make Up To A Million Dollars With Joint Ventures And Affiliate Programs!

The way we look at affiliate programs is very positive, and we’re sure they are great if you get hundreds and thousands of different sites to promote what you have, but we’re going to take a little bit different path here. We’re going to talk about using a little time and effort to get the very best web sites to sell your products and services. That means you have to spend some time finding out where the action is.

There are so many web sites today... We’re not even interested in joint marketing with a web site that gets two visits every week. Or five a month. We’re dealing with about fifty different individuals who are selling our products on the Internet, and on their web sites. But we have noticed in the past few months that only three of them are really sending any orders.

It’s the 80/20 rule. The 80/20 rules says you get 80% of your business from 20% of your customers.
Well, we’ve found the 80/20 rule really is a 5/95 rule and that is - 5% of your customers yield about 95% of your business in repeat orders and constant business. So what we think you should do is isolate a few dozen super web sites who sell items that are similar, but not identical, of course, to what you have.

Really go after these people. You want them to recommend your product, and you’ll pay them a nice commission of forty, or fifty, or even sixty percent. Go after some of the heavy hitters.

You need to give them a very, very good commission because, if they like your product, they will promote it. You want them to be well compensated. If you are selling information like so many of us are, you’ve got big enough mark ups to give the fifty and sixty percent.

'The champion makes his own luck.'

Confucius

'The man with insight enough to admit his limitations comes nearest to perfection.'

Louis Auchincloss

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4

How It’s Possible For You To Make Many Thousands Of Dollars For Every Hour Of Work You Put In!

Since then, we’ve produced many products the same way.

On our first product with Alan R. Bechtold, he came right down here in our basement. We all sat around the table, and in one day we produced a product called “The $3,000 A Day Marketing Expert,” because at that time Alan charged $3,000 a day.

It was that same concept that we had used with Russ for the “$2,500 Weekend,” but we turned it into something a bit different.

You can create many different products by coming up with things that are similar. Many times we’ve gone down to the studio and recorded round table conversations that only took a few hours. Just from a few hours’ worth of conversation, we’ve put out a product that sold many, many thousands of copies.

I want to make this point very clear. The one thing that I want to share with you here is the fact that it is possible to make many thousands of dollars an hour because the important thing is the value in the product that you’re creating. It’s how a product we made in one day’s time helped us make a fortune - and how you could do the same thing!

'The shortest answer is doing.'

Lin Yutang

'Too many people overvalue what they are not and undervalue what they are.’

Malcolm Forbes

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5

If Your Product’s Not a Book, Don’t Worry - You Can Still Take Advantage Of This Opportunity!

If you don’t have a book, but have other products instead, there are still ways you can take advantage of this opportunity.

An auction is a joint venture. We want you to look at Internet auctions now in a different way - Look at them as joint ventures.

A friend of ours had some wine that he bought in 1989. His daughter was born that year, and it was a great year in Bordeaux, France, for wine. So he bought all kinds of wine, and one wine he bought too much of was Lynch Badges.

The reason he bought it was because, historically, Michael Lynch left Ireland, went to France, and he ended up being the mayor of Bordeaux. He was quite the celebrity there and he ended up buying into the Badges Estate, and he called it Lynch Badges. The wine had an interesting history. People who were Irish and half French were interested in this wine.

The wine cost $34.95 which he thought was expensive. Now it has gone up to about $200 a bottle. So instead of $420 a case, it’s $2400 a case. He can put this wine up for auction on winebid.com. They’ll sell it. They might even get more than that for it, and he could make $2000 in profit per case!

'To love what you do and feel that it matters—how could anything be more fun?'

R.I. Fitzhenry

'We must look for the opportunity in every difficulty instead of being paralyzed at the thought of the difficulty in every opportunity.'

Cicero

The Internet wine auction house does it all. Our friend just ships the wine to the buyer UPS. When it’s all done, they send him a check.

Another thing you can sell online through joint ventures is subscriptions to a printed newsletter. Not an electronic newsletter, but a printed one like we publish. A friend of ours sells it on his web site. We do nothing. He has the site, he programs it, he pays for the hosting, he’s got the domain name, he set up the software, and he did all the HTML. People go there, they subscribe to our newsletter, and they send him the order. He keeps a percentage and forwards the rest to us. And those orders show up here just about every day!

It’s all through a joint venture.

Another way you can have a joint venture is to ride along in an e-zine. It is like a magazine but it’s totally done over the Internet, and is called an e-zine. You subscribe to these, which is what’s known as opt in. You pick the option of being on the list. The opt in name allows them to send this to you and it’s not what is known as “spam,” the Internet lingo term for junk e-mail. It’s something you subscribed to that they’ll send you on a weekly, monthly, or some other sort of scheduled basis.

'A life of reaction is a life of slavery, intellectually and spiritually. One must fight for a life of action, not reaction.'

Anon.

'Believe, when you are most unhappy, that there is something for you to do in the world. So long as you can sweeten another’s pain, life is not in vain.'

Larry Kelly

The biggest one is joke-of-the-day.com and you can pay to ride along. About 300,000 people all over the world get that joke-of-the-day every single day, and there’s advertising that rides along with it.

That guy is making all his money selling advertising. He has no product or fulfillment. You can pay to ride along in there, and it is kind of a joint venture. But, instead of paying for the advertising, you could set it up as a joint profit potential venture.

We go to people at e-zines and we say “Gosh, this newsletter sells well. Why don’t you put a link, or why don’t you put this ad in your e-zine. When people read it and click on it, then you get to keep part of the money.” A lot of folks say “Well, that sounds great to me.”

You can do joint ventures with all these people who have e-zines, and there is a new one being hatched just about every darn day. So if you have any kind of a product, and you have any kind of electronic delivery system or even if you just mail it out like we do with our newsletter, you can piggyback with other people.

Also, if you go on the Internet and you do a search, no matter what you’re selling - if you sell a cookbook or if you sell a collectible plate it doesn’t matter - you search and let’s say you have a collectible plate of Elvis Presley. You search for Elvis or collectibles. You find all of these sites that sell this kind of material. Then you just start contacting them, one by one, saying, “How would you like to sell my product on your site? It is a beautiful site. It looks like you put a lot of time, money, and effort into it. Here’s another product - there are no strings attached - we’ve got a picture we took with a Sony Mavica Camera ...”

'Friendship is one mind in two bodies.'

Louis L’Amour

'I got the blues thinking of the future, so I left off and made some marmalade. It’s amazing how it cheers one up to shred oranges or scrub the floor.'

Robert Hillyer

You can send the picture over the Internet, or you can just mail them the disk. They pop it in their computer and print the photo on their site. It works with E-Bay also. And then they sell your product and you fulfill.

Usually you give them more of the money. You don’t keep half and give them half, because they’re doing most of the work. So, generally, it is a 60/40 or 70/30 agreement. It just depends. If your fulfillment cost is very high you’ll need 40. If your fulfillment cost is really low, then you only need 30. This 30% just shows up like a Christmas present and you put it in your bank account.

Free advertising is a powerful tool, and on the Internet, we think, it’s the best way to market. And the way to do it is through joint ventures.

'Is there anything in life so disenchanting as attainment?'

Robert Half

'Men habitually use only a small part of the powers which they possess and which they might use under appropriate circumstances.'

Saint Bartholomew

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6

Get Rich Quick! How To Get Paid Every Time Someone Requests Free Information From Your Web Site Even If They Don’t Buy!

We’re going to tell you how to get rich quick. Get rich quick! This is how to get paid every time someone requests free information from your web site - even if they don’t buy.

Now that may sound hard to believe. How can you actually make any money if people don’t buy the products from your web site? We’re going to tell you how it is done.

What we recommend doing is setting up some kind of free report or free information to be delivered via auto-responder. The free information of course, in our opinion, should be to bring people back to your web site to sell your product.

'The entire sum of existence is the magic of being needed by just one person.'

Vauvenargues

'The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.'

William Law

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7

A Bold New Way To Get All The Hot-Selling Products You Want For Little Or No Cost!

Many people stress out when they think about creating informational products. They don’t think they have the skill or talent necessary to create one. What a lot of people don’t realize is . . . you wouldn’t even have to write anything!

There are so many ways to get material! We think writing something every morning is a great idea. If you were to just get up in the morning and write one page every day, by the end of the year you’d have one 365 page book. Imagine if you got up and wrote five pages, or maybe ten!

Still, there are people out there who would swear to you they couldn’t write even if you put a gun to their head. We know - we hear it a lot from people seeking our help and advice. So we sit down with them and say, “Okay, let’s make a deal.” Then, we might have something they can use - or we might find a publication whose rights have reverted to public domain or perhaps get permission from an author to use a publication - this is a bold new way to get all the hot-selling products you want for little or no cost!

You can also make deals like this with people over the Internet. Ask them to exchange links to each other’s sites! Typically, If you put a link to the other person’s site, they’d be happy to let you have some of their material. You’ll be able to use some of their great content on your own site . . . and all you have to do is negotiate a little and see what kind of deal you can agree on.

'Too much consistency is as bad for the mind as for the body.'

Benjamin Franklin

'A man who knows he is a fool is not a great fool.'

Anon.

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8

How to “Pepper” Your Testimonials To Give Them More Of An Impact!

Testimonials are, of course, a very powerful tool to incorporate in sales copy. They provide proof that the claims in the copy are really obtainable, and they help justify purchasing the product in the mind of the prospect. But what many people don’t realize is that there is a tactic they can use to make their testimonials more powerful and more convincing!

A lot of people like to section their testimonials off from the rest of their copy in their own little group. This is, of course, better than not having any testimonials at all in the copy, but it does bring up a problem.

When prospects look at a block of testimonials one after another, they quickly recognize what they’re looking at - a load of things other people said being used to convince them to buy something.

BOOM! Resistance to the testimonials has instantly built up, and now those testimonials have a tough task to accomplish.

The answer to this problem is to scatter your testimonials throughout your sales copy - to “pepper” your sales copy with testimonials to give the whole thing spice. This is how to “pepper” your testimonials to give them more of an impact!

By doing this, the impact of those testimonials will be much more powerful. They won’t be instantly recognized as an advertising technique, so the level of resistance in that prospect’s mind won’t be nearly as high.

The testimonials will be much more influential, much more powerful, and, ultimately, the copy will be much more effective at bringing in sales!

'As it is our nature to be more moved by hope than fear, the example of one we see abundantly rewarded cheers and encourages us far more than the sight of many who have not been well treated disquiets us.'

Arthur Christopher Benson

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9

A Sneaky Way You Can Get The Money To Pay For The Printing And Publishing Of Your Book!

You could sell your book early, before it has been published. Pre-publication sales offer two advantages:

1. People enjoy being able to buy things before others can get it. Sales are therefore stimulated, increasing the profit potential of the prepublication sale higher than that of an informational product that has already been published.

2. Many people make the mistake of writing their book or informational product first and then trying to sell it. It is much simpler, though, to create your advertising first. Then you will know what you want in the book and you’ll be able to focus on sales. You will gain pre-publication sales. Then, with the pressure of getting the product made right then, you will focus on the product and will be driven to get it finished.

'Shallow men believe in luck, wise and strong men in cause and effect.'

Henry Kissinger

'If we live, we live; if we die, we die; if we suffer, we suffer; if we are terrified, we are terrified. There is no problem about it.

Alan Watts

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10

One Very Basic Marketing Idea That Can Make You RICH!

You can use your auction site listings to drive people to your web site. In this case, that’s the only purpose of your Internet Auction site listing. Think about only advertising on these Internet Auctions with your very best items. Those become (like in mail-order we talk about having a front end) many of the most successful mail-order companies.

These companies make millions and millions a year and they only have small ads in these magazines. The purpose of those small ads is not to make money. Because of what they sell out of those small ads, many times they lose money on the first sale. They make their money reselling to those same customers again and again.

You can do the same thing with Internet Auctions. You’re able to get your listings on these Internet Auctions for a fraction of the price of a space advertisement. The only purpose is to drive people to your web site and then, in your web site, you have a ton of different, similar items.

When you’re thinking like a marketer, you realize that anybody that will buy one item is a perfect candidate to buy another item. That very basic marketing idea has made many, many people multi-millionaires and even billionaires. It can make you rich, too, if you’ll just think.

Instead of just thinking about selling different items on these Internet Auctions, think about developing bonds with people. The best way to do that is to drive people right to your web site. Have a lot of other things on your web site that you can sell to them. Stay in touch with your customers and try to resell them over and over again.

'There are people who want to be everywhere at once, and they get nowhere.'

Bertrand Russell

'We can accomplish almost anything within our ability if we but think that we can!'

Emma Goldman

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11

How Simple Telephone Interviews Can Help You Create A Product That Can Net You A FORTUNE!

Next, find someone else who’s in that business. Contact them and ask them if you can interview them about their experience, their advice, how they feel about the business, the pit falls that they’ve had to watch out for, and the opportunities that they see for other people entering that business. Initiate a recorded telephone interview with that person.

For instance, if you decide you want to put together and sell a start up manual on How To Form A Desktop Publishing Business Working From Home (working from home is a good subject), you would find someone local who has a desktop publishing business and approach them, asking them if they would be kind enough to take part in an interview and share some of their success.

You might think right off that people won’t do this. You might thing they won’t want to create more competition, but the truth is generally just the opposite. They’re so flattered that you would ask for their opinion, acknowledge that they do a good job, and that they’re successful, that they’re more than happy to help you.

'A life that hasn’t a definite plan is likely to become driftwood.'

Bodhidharma

'Better that we should die fighting than be outraged and dishonored. Better to die than to live in slavery.'

Bernard M. Baruch

Now you set up a telephone interview. Telephone interviews are best because they’re less stressful for people, they fit into their schedule very easily, and telephone conversation is much easier for most people then going into a recording session.

You just write up a list of questions that you would like to ask this person, call them up at the appointed time, send them a list of questions in advance so they have no surprises and are very comfortable, chat just a few minutes, and then start your recording.

You could conduct an interview about that business for an hour or less. Now you have the report - you have an audio tape! And If you want to add more value, you can transcribe that audio tape and add it to your package.

Now you get the frosting. Frosting is how you start your own business, how you do the bookkeeping, how you do advertising, how you do marketing, and all of that information is available for free from sources such as the small business administration. You can write for material or you can go to their web site.

'Friendships aren’t perfect, and yet they
are very precious. For me, not expecting perfection all in one place was a great release.'

Yiddish proverb

'I have accepted fear as a part of life — specifically the fear of change. . . I have gone ahead despite the pounding in the heart that says: turn back. . .'

Joe Namath

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12

How To Get Customers To Gladly Pay Top Dollar For Information That’s Already Available On the Internet ... For FREE!

We’re going to cover how to get customers to gladly pay top dollar for information that is already available on the Internet ... for free! We know that sounds too good to be true. Why would anyone pay you for information that is already out there for free?

'It doesn’t hurt to be optimistic. You can always cry later.'

Dr. Robert Jarvik

'Luck affects everything. Let your hook be always east. In the stream where you least expect it, there will be fish.’

Ovid

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13

Time = Money! How To Get People To Actively Go Through Your Entire Website And Compel Them To Buy More Of Your Products!

Something that we do to make sure that people continuously read that newsletter and also make it back to our website, is that every single issue every week we have a contest. They’re not randomly chosen in this contest. The way they become eligible for our prizes, which in some cases are products or reports or advertising on our Site, is they have to go to our website and find a certain phrase in the website. And then they have to come back, contact us and say, “Hey, I’m the first person to find that phrase on the website.”

So now we’re forcing the people who read the newsletter to not only read it but to get back to the website, search through all the pages and while they’re there maybe purchase some products. You’re getting them involved then. Time = Money! How to get people to actively go through your entire website and compel them to buy more of your products!

Yes, you’re getting them involved, plus you’re building that goodwill because some of these people sign up for 5 or 10 newsletters and it comes in their e-mail box and sometimes all this information’s kind of overwhelming. But from our response we found that when people get our e-mail (our newsletter) and they know we have the contest in there, they immediately open it up, they search in there through all the information to find the contest information and they’re going back to our Website and rooting around for that phrase so they can win.

'The essence of man is imperfection.'

Thales

'The trouble about man is twofold. He cannot learn truths which are too complicated; he forgets truths which are too simple.'

G.K. Chesterton

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14

How One Internet Marketer Got Over 400,000 People Help Them Sell Their Products . . . And How You Can Do It, Too!

This is a technique that’s used by one of the largest Websites on the Internet right now, which is Amazon.com. From what we understand, they’ve got over 40,000 different Websites that have links that go directly to Amazon.com. This is how one internet marketer got over 400,000 people to help them sell their products . . . and how you can do it, too!

Of all of the people that come from those Websites that actually order from Amazon.com, they actually get a small commission check.

They’re paying a commission for each person that comes back and actually buys a book or makes a purchase from the catalog.

This is another way to generate profit from a Website - with an affiliate program! Basically here, you go to their Website and there’s a place to clip the actual graphic and a little piece of code that can be popped right into a Website page. You insert that into the page and it links people back and reports to them what Website it came from and they pay you a commission. You fill out a form to sign up.

'Treasure the memories of past misfortunes; they constitute our bank of fortitude.'

Rainer Maria Rilke

'A genius is one who shoots at something no one else can see—and hits it.'

Napoleon Bonaparte

This is very similar except they’re putting up cash! What’s really neat is most link exchanges and banner exchange type systems don’t even require any money, just a little bit of time. The only money you would spend would be if you were paying someone to add that link or banner to say “a page of important links you need to know.” It’s very easy to do, very quick, and very inexpensive for any Internet service provider to update a page like this once or twice a month.

A real important resource out there is a company called Link Exchange. You provide them with a banner ad and the Web Address of your Site and they provide you with codes to place one banner ad on your Website. Here’s what’s interesting! They then feed that banner ad link to a place where the banners change each time a new visitor comes to your Site and displays a different ad to each of them as members of their service. It’s called the Link Exchange and it’s absolutely FREE of charge.

Here’s the value of this. Every time 2 people visit your Website and see 2 of those banner ads that Link Exchange displays to them, they will display your banner ad that you provided to them on one of their member Sites once.

It’s just an incredible way to build traffic, especially as you start bringing more people on, and realize that every time 2 people visit your Site you’re getting a FREE ad displayed somewhere else. There’s 400,000 Websites that are now participating in that program. It’s so powerful!

'After a battle is over people talk a lot about how decisions were methodically reached, but actually there’s always a hell of a lot of groping around.'

Henri Frederic Amiel

'Be pleasant until ten o’clock in the morning and the rest of the day will take care of itself.'

Anon.

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15

With Consistency And Persistency, You Can Purchase A Business – With Little Or No Money Down!

Specifically know what you’re looking for. This is the secret to getting started for pennies on the dollar! If you don’t have much money at your disposal, then you for a business that is distressed. Look for someone wanting to get out of business. You’re looking for a business you can get into without putting up a large amount of your own money.

Find the right deal at the right time - find a business whose owner is sick and tired of running it and is willing to practically hand you the keys.

Many times, you can find owners that just want out of the business. You have to have the right situation at the right time.

Let the business owner know you don’t have the money, but you can turn that business around. Tell them how you can turn that business around. Stay in touch with them.

At first, most owners will be really confident and overprice their businesses. They think that the business will easily sell for a lot of money, but six months later they don’t have any serious inquiries. They may get desperate and if they realize that you’re just a person without the money who really stands a chance to turn the business around, they will eventually let you in.

'Day’s sweetest moments are at dawn.'

Janis Joplin

'Follow your bliss. Find where it is and don’t be afraid to follow it.'

Leonardo da Vinci

You will be seen as a last resort. As long as you make good rapport with that business owner all along, you will eventually catch their interest. At first they won’t consider it, but, as time passes and they still have a business no one wants to buy, the owner will soften up to what you have to say. This is how you can buy almost any business without spending a penny of your own money!

Keep your files. Keep your contacts. Let those business owners know why you you’re sincere and why you think you can turn that business around for the better. This is how the buyer/seller game of “wait and see” can make you hundreds of thousands of dollars!

Sell them on the concept that, although you won’t be able to give them all the money right away, they can retain part of the ownership until you’ve paid off. Sooner or later, you will erode the apprehensions of the business owner. The key is to be consistent and persistent.

'Happiness. . . is achieved only by making others happy.'

Victor Hugo

'I cannot do everything, but still I can do something; and because I cannot do everything, I will not refuse to do something I can do.'

Sara Teasdale

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16

Here Are 14 Things A Catalog House Requires To Sell Your Product!

If a catalog house is interested in your product, they will mail you a “product data form” for you to complete and send back. Here are 14 things a catalog house needs to sell your product nationwide.

The data form will ask about:

1. Your name, address, and telephone number.
2. A description of your product.
3. Materials that are used in your product.
4. Colors, sizes, and applicable instructions.
5. Cost per item to catalog house.
6. Suggested mail-order retail price.
7. Length of price protection (six months, 12 months, etc.).
8. F.O.B. point, and shipping terms.
9. Shipping location.
10. Packing and weight per carton.
11. Time required to ship an order.
12. Warranty regarding defective products.
13. Ad copy selling features.
14. Samples.

'If the only prayer you say in your whole
life is “Thank you,” that would suffice.'

Lou Holtz

'In the long run men hit only what they aim at. Therefore, though they should fall immediately, they had better aim at something high.'

Publilius Syrus

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17

Stay In Touch With People - And Earn Their Money!

You have to stay in constant touch with these people. You have to compel them to want to come and make a bid. Tell them that it will go fast. Very specifically let them know that you have 347 other customers who are getting this special e-mail announcement. Or 347 other people are getting this postcard ... and what you have to offer will go fast ...

“Only one person will win, but 342 people will get this message (you have to give a specific number - it makes your claim more believable), and only one will win. You owe it to yourself to go look at this new item and bid on it.”

You have to write compelling advertising copy that makes people want to go and place a bid on it. We also believe that you have to do things to build a relationship with the people who are on this mailing list.

This is one of the biggest mistakes that is being made right now with people on the Internet auction. They are afraid to reveal themselves. They are afraid to show a picture of themselves, or talk a little bit about who they are. Maybe they don’t realize the value of that, but this is extremely important. Let people know a little bit about yourself. Don’t be afraid to do that.

'Keep your fears to yourself, but share
your courage with others.'

Aristotle

'Many people who wonder why they don’t amount to more than they do have good stuff in them, and are energetic, persevering, and have ampleopportunities. It is all a case of trimming the useless branches and throwing the whole force of power into the devel.'

Larry Hagman

Here’s another idea. Advertise your best products on a big auction site such as E-Bay. Then, when you stay in touch with your customers about these other products, find a smaller auction site to list those other products on.

You can then become a big fish in a small pond. By doing that, you can get your entire mailing list to go to this other auction site, where fewer products are listed, and you can have all your products there. It really gives you a chance to make a big impact on people.

Stay in touch with your prospects and customers. Build a bond with them. Make them want to see what you have available. Compel them to come back, and keep coming back. And if you’ll do that, you can get a ton of people to keep giving you huge bids for every single product that you list.

'Some minds seem almost to create themselves, springing up under every disadvantage and working their solitary but irresistible way through a thousand obstacles.'

Tennessee Williams

'The closer one gets to the top, the more
one finds there is no “top.”'

Joseph Addison

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18

How To Laugh All The Way To The Bank!

There are many “me too” web sites out there don’t have their own niche. People are more and more specialized in what they like and what they want to do, and that is what they go on the Internet for.

When the Internet first came out, people would go on and surf. But now they’re looking for a specialty niche. “How to Laugh All The Way to The Bank.”

There is a company who really set the model for making money with a niche and it’s fun and entertainment. There are so many people on the Internet selling things and very few of us go, “I’m going online to buy something today.” When you turn on your television you don’t say, “I’m going to watch TV. so I can see some commercials, by golly!” You turn it on for entertainment and fun. And that’s why most people go on the Internet.

One man had the idea that making people laugh might be something worthwhile. He gives away free jokes over the Internet - it’s called Joke-of-the-day.com.

That shows you one thing - you can have a long name on your web site. It doesn’t have to be short and snappy. That’s a long one, and he even has dashes between the words.

'The mass of men lead lives of quiet desperation.'

Erich Kastner

'The simple truth is that happy people generally don’t get sick.'

Edward Gibbon

Every day he has a joke, and you can go to this site and read it. Then, technology progressed to where they could automatically send you every day if you subscribed (called opt- in actually) the joke, and the joke would show up in your email.

Just about everybody with email was starting to get these jokes, because he told people it was okay to forward these jokes. “You can forward them to your friends as long as you leave in the information that tells them how to sign up.” And it is all free. So everyone started sending it to each other, and you know how fast a rumor can zoom all over the world on the Internet by email. Pretty soon hundreds of thousands of people were reading these jokes every day.

Eric, who is the CEO, is really funny. But how is he making any money? He is making millions of people laugh and he’s not making any money. At the beginning he said, “Boy, this is getting to be a lot of work. If everybody would just send me a dollar, it would help me keep going.” No one knows for sure, but the rumor was written somewhere that he received $62,000.00 in the mail in one week.

But that couldn’t go on forever, so rather than make people subscribe, he decided to sell advertising. You and I and anybody else can run a small ad that rides along with the joke.

And the one I saw on there today was for a diet product. It was nothing to do with humor. Some of the people reading it will click on the advertisement. He is making a lot of money in the niche of humor - The specialty market and service is making people laugh.

'There is no devil but fear.'

Anon.

'To oppose something is to maintain it.'

Homer

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19

Many Catalog Houses Bring In Millions Of Dollars Every Year - And They Need The Help Of Other Businesses To Keep It Up . . . Businesses Like YOURS!

The secret that makes the successful catalog companies millions of dollars is as simple as putting multiple products on a page. Because the catalog companies have so many products for sale, they can spread out the products that do not sell as well as others among their more popular, better selling products.

Instead of looking at profit per item, they look at profit per page. This lowers the risks for them because they have so many different products to offer their customers.

At this point you may be thinking to yourself, "What do these huge catalog companies need me for? Can’t they develop products of their own?" Of course they can, and they do . . . but they rely mostly on outside companies and sources to provide them with the products they offer.

Look at the catalog house like a store. It’s a place where many people can come and look at what you have to offer. They can touch it, look at it, perhaps even sample it.

'We need not be afraid of the future, for the future will be in our own hands.'

Claude McDonald

'You don’t know what pressure is until you play for $5 with only $2 in your pocket.'

From a fortune cookie

You would love to have millions of people looking at your product. With mail-order and direct response marketing, though, this is very rarely the case, if ever. People read the ad you place in a publication, and they have to be swayed by your copy.

They are purchasing a product sight unseen, and they even have to send you the money before they see the product. You have to get them to trust you to a certain extent in order for them to send you their money.

Catalog companies are more like a retail store. The catalog’s prospects and customers get to see it, even though it’s on a page. And the catalog has proved its worth to its constant buyers who have purchased from it in the past.

The catalog has earned the trust of its regular customers. And if the market trusts the catalog, why shouldn’t they trust that the catalog’s offered items are good and what they say they are. Why else would they be there?

Creating lines of products is nothing new to catalogs. Some catalogs are filled with only the catalog’s parent company’s products. But most catalog companies are trying to sell more items and offer their customers a bigger, more convenient selection to choose from.

This can be very time-consuming and expensive, and this is why they get so much of their offered products from other manufacturers and companies. It saves them time, it saves them money, and it gives them a bigger, better selection to offer to their customers. This is the secret catalog houses use to make multi-millions of dollars in PURE PROFIT every year - and why they need your help!

'A man can be short and dumpy and getting bald but if he has fire, women will like him.'

General George S. Patton

'Better to burn out then to fade away.'

Saint Francis de Sales

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20

The Six-Hundred-Thousand-Dollar Miracle! How One Couple from Wyoming, Who Was Forced Into Bankruptcy, Stumbled Onto Internet Auctions – And Began Making Over Half-A-Million Dollars A Year! This Could Happen To You!

Recently in the Wall Street Journal, we read the story of a couple from Wyoming who had a small store in their little home town.

As we’ve been saying, small shops in small areas really don’t get many people in their doors, and the same was true for this store. They had to file bankruptcy eventually, and try to sell all the inventory in their shop.

They had a decorative item - a Christmas ornament, if we remember right - and they had 150 of them. They put them on sale. No one bought them. They kept marking them down further and further, but no one would buy them.

Eventually they put signs up on them saying “Free - take one!” Even though they were free, people STILL wouldn’t take them!

Eventually, they decided to sell them over the Internet auctions...and they sold EVERY ONE OF THEM, for about three times more money than they had originally asked for ...and they sold them all within days! They made $600,000 this way...a staggering amount for a couple who had just filed bankruptcy!

It was a six-hundred-thousand-dollar miracle! This is how one couple from Wyoming, who were forced into bankruptcy, stumbled onto Internet auctions . . . and began making over half-a-million dollars a year!

And the same thing could happen to you!

'From a little spark may burst a mighty flame.'

Charles Caleb Colton

Day’s sweetest moments are at dawn.’

Ella Wheeler Wilcox

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21

The Secret To MAXIMIZE Your Profits!

Use long copy when you are writing to your best customers. Use this long copy to educate them on all the reasons they should be doing more business with you. Use it to cover every single aspect of why you, your business, or your product or service is the best their money can buy. Make sure all of your prospects and customers know this. And make sure they know they’ll get their money back if they’re not 100% happy. These things can maximize your profits.

'I have been extraordinarily lucky. Anyone who pretends that some kind of luck isn’t involved in his success is deluding himself.'

John R. Miller

'It is a great piece of skill to know how to guide your luck, even while waiting for it.'

Anon.

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22

Another Auction Tip: Why You NEVER Have To Worry About What to Sell On The Internet Auctions!

Here’s another Internet Auction Tip: Forget about the products that you’re going to sell.

Yes, you read that correctly - FORGET ABOUT THEM!

Marketers spend very little time thinking about the products that they are going to sell. Instead, they spend a great deal of time thinking about the people that they want to sell that product to!

The product is not nearly as important as the market for that product. If you think about the kind of people that you want to sell to, and you then go out and find products that they’ll be interested in and want to buy, then you’ll come up with the ultimate products for the ultimate market that you want to sell to.

You can get a product and then try to sell it to a market, but it can easily become a double-whammy for you. First of all, if you buy up a lot of inventory without knowing who you’re selling to, it’s a potluck process. You end up sitting around with inventory that cost you money gathering dust on the shelf. And how will you be sure that your product will be extremely appealing to anyone?

If you know your market before you set out, you can save money by knowing if your market will like something before you go out and invest in purchasing product! Know who you’re selling to first . . . this is why you NEVER have to worry about what to sell on the Internet auctions!

'Men will get no more out of life than they put into it.'

Simms

'The essence of philosophy is that a man should so live that his happiness shall depend as little as possible on external things.'

Theodore Roosevelt

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23

Everybody Has Experience They’ve Gained Throughout Their Life — Use That Experience To Help You Build A Fortune!

Everybody has certain skills, talents, and abilities that they are not aware of. If they could just cue in and realize that they already have what it takes due to all the experiences they’ve had in their past, they could build a successful business.

People have a wealth of resources and knowledge, thanks to all of their past experiences, for developing their own company, their own products, and their own marketing plan.

They have all these unique characteristics . . . all due to the experience that builds up over the years . . . and they are completely unaware of it!

All people have experiences, things they take with them. Take your talents, skills, and abilities, and let them carry over into all of your other activities. That’s how normal every-day experiences and skills can help you make a fortune!

'Either you reach a higher point today, or you exercise your strength in order to be able to climb higher tomorrow.’

Friedrich Nietzsche

'Trouble and perplexity drive me to prayer and prayer drives away perplexity and trouble.'

Arland Gilbert

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24

The Most Powerful And Profitable Word You Could Ever Use In Your Advertising!

The most popular word in the English language is FREE! "FREE" will lead to future sales. Your FREE offer may take on different forms, such as: A FREE sample of a product or service, A FREE booklet, A FREE trial, or a FREE product that is offered with the purchase of another product or service.

When you offer something for free, you attract people with a great offer. You give them a great stimulation to do business with you the first time. It is the most enticing word in the English language for advertisers to use, period.

Many direct mail businesses out there struggled until they discovered this - and then many of them enjoyed much better profits, sometimes as high as 500% more . . . or even more! It could happen for you, too!

In fact, free offers are how to "bribe" people into sending away for whatever it is that you want to offer them! You are making a strong, compelling offer when you offer something for free.

People have a hard time saying no to your offer when you use a free offer to promote it. It’s a bribe that pulls them in the first time. Then, you make repeat sales to them and make more money.

'Zeal will do more than knowledge.'

W.J. Slim

'A man can do only what he can do. But if he does that each day he can sleep at night and do it again the next day.'

Blaise Pascal

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25

How You Can Let “Uncle Sam” Help You Buy A Business Without Putting Up A Dime Of Your Own Money!

Industrial bonds are an excellent way to purchase a business, in many cases without using your own money. There are certain conditions that an industrial bond offering should meet:

1. The business should provide jobs that will give the community an economic boost.

2. Because it takes time to get an industrial revenue bond through, a seller should be willing to give a buyer ample time for funding the transaction.

3. The business should be located in an economically-depressed area.

4. Sometimes, it may be necessary to secure an option for six months, and then file the option at the local courthouse.

5. A buyer will have to secure a letter of credit so the bonds will have a sufficient rating to attract investors.

'Beware of dissipating your powers; strive constantly to concentrate them.'

Arthur Schopenhauer

'From the discontent of man, the world’s best progress springs.'

J.C.F. von Schiller

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26

A Simple 30-Page Report Could Make You $250,000+ A Year!

A simple 30-page report can be a sales letter in disguise. Here are five powerful tips you can use to produce simple reports that make huge amounts of money:

1. Take the 100 top selling ideas for your product and service.

2. Write a paragraph or two about each one.
3. Then tie these paragraphs together and turn them into a report. The name of your report can be: “100 Of The Best Reasons My _____ Can Give You What You Need!” or something like that. The figure 100 is not an absolute. You may only be able to come up with 5 reasons - or 10... Just use this same concept. Write a page or two about each benefit until you have 20 to 30 pages.

4. Typeset and print this to look like a report - not a sales letter.

5. Then send this “report” and a cover letter to all prospects or customers. Include a separate order form.

This strategy is simple and easy. It’s a great way to sell your product or service because people perceive reports differently than sales material. In fact, the more you make your report look different than a sales letter - the more sales you can make. Make your report helpful and appeal to your prospects’ self-interest.

‘I have gout, asthma, and seven other maladies, but am otherwise very well.'

Vince Lombardi

It is a rough road that leads to the heights of greatness.'

Publilius Syrus

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27

Repeat Business Can Make You Rich! Find Out Exactly How You Can Get It!

Repeat business is the key to profits. If you have many customers that are happy with you and keep doing business with you, you have the key right in your hand.

When you have customers that continually buy from you, you have gained yourself a profit base that you build on with your offers that attract new customers. This way your repeat business or "back-end" sales is your foundation - your control amount - and you keep adding to it with your offers designed to gain new prospects.

If done correctly, your back-end profits will grow and grow. You’ll keep adding more customers you gain repeat sales from, and you keep making more and more money.

How do you gain repeat customers? Remember, you want to offer them products and services that have great benefits. Then you can build a relationship with those customers. They’re more willing to come to you because they have bought your items before and they know they’re great.

In the end, keeping your customers happy is how to keep the most customers buying from you continually.

'When one door of happiness closes, another opens; but often we look so long at the closed door that we do not
see the one which has been opened for us.’

Helen Keller

'The exclusive worship of the bitch goddess Success is our national disease.'

Gabriel Garcia Marquez

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28

Make Your Internet Advertising Sizzle! The #1 Thing You Can Do Right Now!

There are so many places where you can get free advertising or “almost” free advertising on the Internet. We know our service provider, where we get our e-mail and other things, will give clients a non-commercial Web page free.

But we’ve found that if we’re willing to pay $35, they’ll let us have a commercial Web page. Putting announcements on that page to drive them to our Website has turned out to be a very smart move. Make your Internet advertising sizzle! The #1 thing you can do right now!

There are literally hundreds and thousands of Sites on the Internet Web where you can get low cost or free advertising. The trouble is, people do this to just drive more people to their own Sites. So they have cheap advertising or in some cases free advertising. But there are hundreds of ads - thousands of ads! You just get lost in that tremendous quadram of ads.

You really have to make your ad stand out! You have to really use something to make your ad stand out.

Fortunately for you, even though there are hundreds or thousands of ads on these Sites, most of them are bad ads. 80% - 90% of them will never get much response because they do not turn anyone on! They try to sell a $30 business book from a 25 word ad, it just doesn’t work! What you want to do is have a dynamite headline! You want to knock the reader or the viewer off their feet and drive him to your Website! So, work on that.

'The true test of character is. . . how we behave when we don’t know what to do.'

Maurice Sendak

'Trouble creates a capacity to handle it.'

Joseph Joubert

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29

Know The Path To Success - With Feedback!

Another very important ingredient to learning, and therefore success, is feedback. You need to know when you are failing and when you are doing something right or wrong. A good instructor constantly gives you feedback. The Internet provides for almost instant feedback. You can put something up on your site and you know, sometimes within hours and certainly within a day or a week, whether it’s working or not. And on the Internet you can make instant course corrections. That’s another value of the Internet compared to direct marketing or space advertising.

'A good scare is worth more to a man than good advice.'

Louis L’Amour

'Aim at heaven and you get earth thrown in; aim at earth and you get neither.'

Charles Kingsley

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30

How The Small Business Administration Can Help You Find The Business You’re Looking For!

Sometimes the real secret to making money is through buying correctly. If you can get a good deal for very little or no cash of your own and turn a chaotic, poorly-run business into a winner, you can find exactly what you want.

This is where the SBA (Small Business Administration) comes in. The SBA supplies people who want to get into small business with mailing lists of businesses that are on the auction block.

You have to be willing to take a risk, though. You have to be willing to move. But if you don’t have to put up much of your own money, you could get the deal you are looking for. Contact the SBA and get your name on a very special mailing list that will make you huge amounts of money.

By getting your name on the SBA’s mailing list of interested business buyers, you will create an excellent opportunity to purchase hard assets at extremely low prices — AND MAKE INCREDIBLE AMOUNTS OF MONEY! And, since the SBA has so many businesses for you to pick from, the SBA can make you hundreds of thousands of dollars in MORE WAYS THAN ONE!

If the office you contact does not maintain a mailing list, ask the SBA office for the name, address, and telephone number of the private auction company that is selling business assets for them. This is how “default liquidations” can make you RICH. This enables you to find businesses being auctioned for very little money so you can buy them yourself and turn them around!

'The method of the enterprising is to plan with audacity and execute with vigor.'

Saint John Perse

'Be thine own palace, or the world’s thy jail.'

Hugh Prather

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31

Auto-Responders - One Of The Most Powerful Internet Marketing Tools Ever!

With the Internet, you can test things very quickly and get fast responses. You can find out what people like, what they don’t like, and by using auto-responders you can find out this information automatically, make fast changes, and go back out to your customers again and again.

By using an auto-responder after the sale has been made, you have a real opportunity to go back to the people who are serious and have bought information from you, or bought a product from you, You can then go back to them with different offers, higher priced offers, and things that they might be interested in buying from you again, and again, and again. It is a very quick technique, but a very powerful and effective technique if you really want to turn that one time customer into a long time, very profitable customer.

'Decisions determine destiny.'

David Lloyd George

'For every man there exists a bait which he cannot resist swallowing.'

Anon.

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32

What Kinds Of Mailing Lists Will Make You The Most Money?

Whenever possible, rent a list made up of just buyers’ names. The more recently the customers have purchased (30 to 90 days for example), the better. The more recent the names, the more chance that the person is still involved with the market.

If it is not possible to get an exclusive list of buyer names, you may have to rent a less expensive mixed list consisting of both those who have purchased, and those who have only made inquiries.

'Happiness. . .consist in giving, and in serving others.'

Saint Francis de Sales

'I cannot give you the formula for success, but I can give you the formula for failure: try to please everybody.'

Susan Sarandon

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33

What Is A “Blind” Offer? And How Can It Increase Your Sales and Profits?

What is a “blind” offer? And how can it increase your sales and profits?

A “blind” offer is where you detail the benefits a prospect will get if they buy your product, but you don’t explain the basics of how the product works.

For instance, we might relate that it involves addressing, filling, and mailing envelopes . . . but if we don’t tell you what you’re sending in the envelopes or why we want you to do it, we’re giving you a blind offer.

Blind offers tend to work their best when they’re inexpensive. From our experience, we’d say that if you’re charging less than $50 dollars for it, it could be a good candidate for a blind offer. In fact, sometimes these low-cost blind offers will outpull an offer that’s clearly explained.

How are they able to do this? The curiosity factor is usually the reason. A blind offer really strikes a prospect with curiosity, and when they see it doesn’t cost much to find out what it’s all about, the curiosity gets the better of them.

Blind offers are another good choice you have at your option. If you use them correctly, they could bring you a lot of money!

'If there were no tribulation, there would be no rest, if there were no winter, there would be no summer.'

Andy Rooney

'In war there is no second prize for the runner up.'

Arthur Vandenberg

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34

Cash From Your Attic! How To Turn Your “Junk” Into Someone Else’s Treasure - And Make Thousands Of Dollars!

For years, we’ve all searched for some kind of a miracle.

It’s a miracle if you can just sit at home, even in a wheel chair, tap-tap-tap on a computer, and have money come to your house. We’ve been looking and looking for that.

Well, we think this is the miracle that could save a lot of individuals! It’s instant. They just go on the Internet, put something that they have in their attic on e-Bay - or whatever auction - and by the next day two million people in 90 countries around the world are looking at it. It’s how to turn your “junk” into someone else’s treasure - and make thousands of dollars doing it! It’s cash from your attic!

Like the quote from the Wall Street Journal, “With two million people looking at it, there’s always someone who says, ‘That’s exactly what I want.’” Then they make friends, they’re doing what they love, and they’re making money. It’s just a miracle!

'Keep your promises to yourself.'

Cher

'Many persons of high intelligence have notoriously poor judgment.'

William Shakespeare

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35

How To Double Or Triple Your Income!

There are two things that could potentially double or triple your income, just as they have for us:

Your growing knowledge and experience in your market can help you make more money. You’ll learn the strategies that make money in your market and those that don’t. Then, you can use this knowledge in all of your future promotions.

Your customer base can also grow every year. You can make more sales to this ever-growing group of customers.

'Some of the finest moral intuitions come to quite humble people. The visiting of lofty ideas doesn’t depend on formal schooling. Think of those Galilean peasants.'

Ben Sweetland

'The cure for grief is motion.'

Daniel Berrigan

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36

How Do The Multi-Millionaires Get The Ideas That Make Them Super RICH?

Successful businesspeople are constantly looking for new ideas to test. They conceptually understand that people buy for a reason, and they search out those reasons and how to fulfill them. They are looking at other successful companies’ techniques in order to find out what they are using successfully. Then they find a way to incorporate the successful techniques into their own campaigns.

Always look for ideas that other people have used. An unsuccessful businessperson or newcomer might say, “That won’t work for my business.” The people who are extremely successful in marketing understand that, when it comes to marketing, all ideas are interchangeable. What works for one company may work for another.

You should look for ways other companies are serving their customers better and are giving their customers more of what they want. Then, you should look for ways to incorporate these ideas into your own business even if you are in an exact opposite sort of business. This is how to make money with proven methods that many rich people have used and are using now!

What is the one thing that all millionaires have in common? Multi-millionaires in business realize that ideas rule their world, and they realize that marketing ideas are interchangeable. They have a conceptual view of marketing and ideas, so that they don’t lock themselves down into one way of operating.

In sports they teach athletes that there are many, many different strategies and methods to win a game. This same principle applies in all forms of advertising and marketing. There are all sorts of different ways to win the game of business, sales, and profits. Look for all of the different avenues you can use to your advantage. Look for all the ideas that are out there being used.

'The statistics of suicide show that, for non combatants at least, life is more interesting in war than in peace.'

Marshal Ferdinand Foch

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37

How A Product We Made In ONE DAY’S TIME Helped Make Us A FORTUNE - And How You Could Do The Same Thing!

In this article I would like to cover a couple of the informational products that we’ve had over the last decade. We have produced literally hundreds of these products, and they keep getting easier.

That’s something we would like to share with you. The more you do, the easier it gets, until it becomes very, very simple. As long as you’re providing good information to your specific market, who cares if it just took you a day or less to put it together?

We produced our “$2,500 Weekend” program in one day. When we first found out about this business, we bought a book that was called Twenty-Five Thousand Dollars For A Few Hours Of Work Doesn’t Seem Fair. That book sold for a number of years. Even though I fell in love with the idea of self-publishing, we always thought, “We’ll never make $25,000 working a few hours.”

When you average out the time we spent on that one product versus the amount we made, we made over $50,000 an hour. That’s from taking the profits from that book, not from gross sales. So, it is possible. Again, you’re getting paid for the product sold. It doesn’t have anything to do with the amount of time that you spend on it.

'There is no education like adversity.'

Anon.

To teach how to live with uncertainty, yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy can do.'

Anon.

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