Now we’re going to teach you how to use a tiny piece of paper that only costs a penny, or maybe just a little bit over a penny, to drive people to your web site and build your business!

This tiny piece of paper is called a web card. It is very similar to a postcard, except it is only designed to drive people to your web site. Web cards do this two ways: 1) get people to come to your web site who have never done business with you before, and 2) get those people to come back again and again and again.

These little web cards can build your entire business for you! Here’s an important lesson we want you to really understand. Business can be very complicated and if you go to a bookstore or a library and start looking for books and information on business, you can become very confused in a short period of time.

There are all kinds of experts out there and they’re all sharing different ideas on what it takes to make money in business. But we want to say this: there are really only three ways to build your business. That’s it – just three ways.

First, you can get more customers to do business with you the first time. So right now, if you’re bringing in 1,000 customers a month, and you bring in 2,000 customers a month by changing your marketing system, you’ve doubled your business.

Second, you can sell to those customers more often. So right now, if the average customer buys from you twice a year, and you get that customer to buy from you four times a year, you’ve doubled your business. It’s just as simple and easy as that.

Third, you can sell those people higher priced items with bigger profit margins attached to those products and services. For instance, right now if the average sale you are making to your customers is $100, when you average out the number of customers you have and then you take your gross sales for that year, if you just increased that to $200 for the average sale, you’ve doubled your business.

And it’s really that simple. There are lots of different marketing strategies that can be used to bring about those three things, but once you realize how simple it is and that there are only three things, it makes your job so much easier. You can hone in on those three areas.

The best advice that we can give you is to do a little bit toward each of those three areas. Strive to bring in more new customers, strive to sell to those people more often, and also sell larger ticket items to those people.

Your web card can do all three of those things!

You can use it to attract new customers to your site, you can make them special offers and put sales materials there that is geared toward people who have never done business with you, you can use it to sell to people more often and just stay in touch with them.

Send them this simple post card that just compels them to go to your web site. That is the only purpose of the web card. You’re only trying to do enough to get them curious and go to your web site.

If you try to tell people too much on your card, then you give them no compelling reason to go to your site. You can send people a card every two weeks for dirt cheap, and get them to revisit your site for some kind of special offer. Make it secretive. Do it semi-blind - that’s what we call it - where all you’re really trying to do is just get them so curious they can’t wait to see what it’s all about. Then you can use this very simple web card to sell high priced offers to your customers.

Think about those little web cards as being something that gives you a tremendous amount of leverage. Your web site can contain huge amounts of sales material, but the actual card that you use to drive people to your site can be very, very small. Your web site gives you enough potential selling power to do a complete selling job on even the most expensive of products or services.

The key to making those sales happen is sending them one, or a series of, small cards.

Using these web cards gives you a tremendous amount of leverage. Postcards get read.

Most people sort through their mail that they get over their trash can. People are very busy these days. But you put together a very nice, bright colored postcard, and all it is trying to do is to compel either new customers or old customers to go to your site for some free thing.

Then when they get to your site, they get your sales material. You can do a complete selling job then.

The real secret to making big profits is in repeat offers and repeat sales. Many people don’t know what to offer customers in their repeat offers, though. The answer? You should offer products that are closely related to the product that the customer bought initially. This is how to “follow up” for big bucks!

Once you know the hot buttons - the reasons your customers buy - then you have the basis for developing similar, closely related items that will have the highest potential of being sold. Repeat offers can make you many thousands of dollars!

Again, research is very important. Find out all you can about your customers and your market.

Well, that’s great, Russ. I’m going to title my talk here “Restricted Access - How To Triple Your Profits By Limiting The Number Of People You Let Into Your Special Web Site.”

This can work like magic! We’re going to show you how to actually make more money by limiting the number of people you allow into your special web site. Restricted access - how to triple your profits by limiting the number of people you let into your special web site!

You could give away a free membership to your web site or a portion of your web site, and you do absolutely want to place a value on it. Put a high value on it so that people don’t just deem it to be free and worthless.

We recommend over $100.00 value. You could do a $99.00 value if you want to, or maybe $129.00, or $149.00, even $199.00 value. Whatever you choose. But don’t make it cheap. Don’t underestimate yourself. Don’t use a $29.95 value, people still won’t place that high of a value on it.

Then when people sign up, you’re going to collect all their information - their email address, their name, even their mailing address so you can send some postcards about offers to them and such. Get as much information as you want from people. Then you will in turn give them a secret password that allows them to get into that special web site or page on your web site for members only.

We recommend giving away special offers not available to anyone else. For members only. You can have a special place on the web site for members that gives maybe your best marketing secrets or whatever your web site happens to be. They should be tips that aren’t available to anybody else. Maybe you could have a weekly newsletter that you could have available, instead of actually sending it. Or maybe you could send it to the people, maybe you also have it where they can come to your web site, use the password, and each week they can log in and receive a special newsletter right over the Internet.

People love belonging to something private. They love to belong to a club. Just as with the Highlander Club and Agora, it has been proven time and time again that when you actually change your offer to be a club or a membership, the response just goes through the roof. It is going to help you double or even triple your profits really quickly, just by changing the wording and making it a club.

The advantage to giving away the free membership is that you can get a large number of people to visit your web site more frequently. If you are actually charging for this you still could make a lot of money and you could do really well for yourself, but it might take a lot longer for you to build up a member base.

If you are giving it away free, you can actually build a huge list of subscribers - people who are actually getting this information free with your web site through this membership. You could have thousands, tens of thousands, even hundreds of thousands of people in a relatively short amount of time sign up to take advantage of your free membership.

Now, obviously, the benefit to having that is, first of all, you can have them coming to your web site more frequently. So when they’re coming to your web site, they can see the products, and the more exposed to it they are the more likely they are to buy your products. So, of course, you’ll benefit that way.

One other less obvious way you can benefit is to sell advertising to other businesses so that they can advertise on your web site. If you have a special “Members Only” page, you could actually sell banner ads on that page. If you have a newsletter that goes out exclusively to members, you could sell advertising in that newsletter or ezine, as some people call them. There are lots of ways to sell advertising as well.

It is a great way to get people back to your site over and over again. Get them to feel good about doing business with you. They are part of something elite, something that they can be proud of and feel like they really belong in.

And the more comfortable you can get people with you and your web site, the more money you’re going to make because they’ll buy more products and they’ll spend more money with you. The advertising is just icing on the cake!

A very excellent tactic is for you to learn how to “spy” on your competition. You can get very valuable information this way! This is not illegal, and it isn’t unethical. In fact, the world’s best marketers are always spying on the competition. This is how they learn ways to improve their own products to make them better than the competition.

The late Sam Walton, founder of the nation-wide mega-successful Wal-Mart stores, used to say that he had been to more K-Mart stores than any other man alive! You can bet he wasn’t spending any money, though!

Mr. Walton would spy on his biggest competitor by constantly visiting their stores. He would check out the prices. He would check out the customer service, how they were selling their product. He would do just about anything that would give him more information about his competitor. In fact, he was escorted out of many K-Marts, but he did get valuable information.

He found ways to improve his stores based on the problems he found at his competitors’ stores. He found all kinds of things that could make his store better than the competition!

Spying is a very powerful source of ideas. It can show you what is working for your competition. It can show you your competitor’s weaknesses that you can turn into your own strengths! This can be very powerful for you and your business. It can be a powerful way to build the leverage you need to present a better product to the public.

It isn’t difficult to learn to investigate all of your competition. Here are just a few of the ways you can investigate your competition!

Buy their product.

Order their catalog.

Get on their mailing list.

Visit their stores.

Find out all about their operation. Find out how quickly they fill orders. Find out how they handle a complaint.

This doesn’t take very much money, and it could help you make a lot more than you make now! Do all you can to get a niche in your market that can help you make the most money possible.

The only way you’re ever going to make any money from your Website is to get people to visit it and get people to keep coming back to it.

So, one of the things that we have found, and that we recommend doing, is setting up some kind of an Electronic Newsletter and then giving away free subscriptions. It’s the simple and quick way to build your e-mail response list now! Make money from it every single day!

It makes certain you build a mailing list (and e-mailing list) of customers and then you get your name out in front of the customer, you send them even just one or two pages weekly of the latest tips or tricks that you’ve learned, or some site that you’ve seen that has some good valuable information on it. You stay in touch with your customers that way.

You have this link that allows people to subscribe to your free electronic newsletter, you collect their name and address, and keep getting your name out in front of them via this Electronic Newsletter.

Plus . . . this allows you to sell advertising within your electronic newsletter and make even more money that way!

We’ve been using “ghostwriters” to help us create our informational products since 1989. It’s easier than you may think. Here’s a simple strategy we’ve used to make huge amounts of money:

1) Come up with an idea for a book, manual, or report you think will sell very well to a specific group of people.

2) Now, think of all the benefits that such a book should have. Think of all the great things that could be included in this book. Try to come up with at least 50 main benefits.

3) Then write an advertisement to sell this imaginary book. Make this ad very compelling by telling the reader all the great things they can get by buying your book.

4) Now it’s time to hire a ghostwriter. Just run an ad like this one in your daily paper:

Priter wanted for small publishing company. Up to $10.00 an hour. No experience necessary. Work from home, choose your own hours. Call (____) ___-______ for more information.

5) You’ll get a flood of calls from the ad above. Believe me, there are many people who want to get paid to write. Just take the calls and pick the best person. Pay them $10.00 for every 8 ½” x 11” single space page they write for you.

6) Give them the advertisement and the list of 50 main benefits you’ve already written to sell the book. Tell them to write a book that clearly delivers all these promises. They can write 2 pages on each one of your 50 main benefits. Give them several similar books they can use for reference material. Tell them they can use the main ideas in these books - but must never copy anything word for word.

7) They will write around 100 pages. At $10 a page, your cost will be $1,000 for a product that could sell for many years. This can be typeset into a smaller 6” x 9” book that will give you about twice as many pages.

8) Your book can sell for up to $29.95. Your cost to print it will be as low as $2.00 for fairly small quantities. This leaves you with a huge gross profit!

9) Assuming you have the right title and the right sales material, you can sell this book for many years at a significant profit. We sold over a million copies of just one of our ghostwritten books.

These simple steps have helped us make millions of dollars. They can help you get rich, too.

Ghostwriters can be found everywhere. Many good writers don’t know how to make money with their skill. You are different. You are figuring out a way to make money with the book before it’s even written. This may seem like a strange concept, but believe me, it contains the true secret of getting rich in Direct-Response Marketing. Writing the sales material first is a powerful strategy because all your focus is on selling the book. You’ll end up with a book that sells much better when you use this method.

When you are creating your order form, be it a printable website form or a standard “drop in the mail” card, there’s one thing you should never forget to do - and that’s have them it to a street address instead of a Post Office Box. This is one thing your order form MUST HAVE to ensure your prospects will have the most trust in you!

Why is this so important? A P.O. Box is almost anonymous - anyone can get one anywhere in the U.S. It’s not a location - it’s not verification of where you are.

Prospects will look at that and wonder . . . are your offices real? Do you really live there? Or are you just scamming them into sending their money, after which you’ll run and the business - and the P.O. Box - will become defunct?

By using a street address, you reassure your prospects that you do exist, and it also gives a much stronger mental image of your availability.

Quite simply, P.O. Boxes tend to give people the feeling that you’re distant - that you’ll be hard to get in touch with. But a street address will settle these feelings.

Do yourself one of the biggest favors you can - use a street address on your order forms instead of a P.O. Box!

Here’s a very simple marketing plan. It’s proven to work. And now, this new Electronic Marketing Strategy of using traditional Direct Response Marketing to drive people to the Website makes that simple plan much, much more powerful!

We’re mailing simple, dirt-cheap, tiny postcards to our customers, whereas, we used to mail great big sales letters to our customers. On each postcard, we just try to get them to come to our Website.

That’s the only purpose of these dirt-cheap little postcards - just to try to excite people enough to turn on their computer, go to AOL or whoever their Internet provider is and dial up our Website. Then those customers are instructed to either scroll through our Website and read all of our sales copy or they can download all of our sales material as well as an order form and they can then send their money directly to us.

For the cost of the dirt-cheap, tiny, little postcard - we’re able now to do the full selling job that used to cost us many, many tens of thousands of dollars every single month. This is how to use tiny little unusual (dirt cheap) postcards to drive hordes of cash-paying customers to your website!

That’s our best strategy and it’s working like a charm right now. There’s only so much advertising copy you can put on a little postcard. But once you drive people to your Website, then you can have hundreds of pages of sales material, if you wanted to.

First, we want to stress that one of the great things about the Internet and having an Internet business is that the Internet is all about specialization. There are many major companies on the Internet that are trying to do business with everyone.

But you and I know that, as you get around on the Internet and start to watch, you see the real power of the Internet is in the fact that you can take little tiny specialty niches, little niche marketing ideas, and very specific groups of people and interests and reach the whole world - and, therefore, reach a market that can be very lucrative that you could never make much money with, say, in a shop in a small town or what have you.

The real power of the Internet, of course, is reaching the whole world. You can literally come up with any interest that piques your interest and find a really nice viable market for it.

Study the ads of successful companies. Keep testing to find out what things will make you the most money. Learn everything you can. Read books written by the “masters” of direct-response marketing and mail-order. Try new things. Make it your life and learn how to do it! This is the scientific approach to making money in direct response marketing and how you can use it to make $1,000,000 a year!

Many marketers are doing all of these things RIGHT NOW. If you want to get rich and make your own million, you have to do the same things they are doing. There is competition in this business.

Take us for example. We are out there following our own advice. When it comes to our competitors, they’d better be as good as we are at creating and developing campaigns and advertisements, because we have made it our life. We can always out perform businesses that aren’t really taking the business seriously or have stuck themselves in a rut.

This doesn’t only apply to our market, though. The people who are out there making the most money - regardless of the market they are in - are the people you will have to compete with. These people have advertisements written by some of the best ad copywriters. The ads are laid out by some of the best graphic artists. They spend a lot of time developing their sales messages.

If you aren’t willing to learn everything you can about the business and how it operates, you are going to have great difficulty in finding the success you are looking for. You will never be able to compete with those other companies out there.

Now we’ll give you a little editorial tip here for your Internet and/or e-mail newsletters - a way you can create and publish your own electronic newsletter - without writing a single word!

If you just spend a little time browsing the Internet and look for websites with information and products and services, for example, that are of interest to the very people that you would be sending your newsletter to - almost every one of these good company websites has a press release room where you can go and pick up news releases and information that they’ve released based on promoting, of course, what they’re doing.

A lot of these people will actually have a place where you can subscribe and leave your e-mail address so they automatically notify you and send new press releases. Just a little time spent doing this every day and you’ll find your e-mail box filled up with information that you could cut, paste, edit, and put together any way you wish to fill up more than a newsletter every week.

For those out there who don’t have the writing skills or don’t want to go through the hassle of writing, there’s plenty of content out there that’s available just for going out there and getting it!

You don’t want to steal information off of websites - because a lot of that may be copyrighted. The companies that release a press release want it to be disseminated and spread as far and wide as possible. And, 9 times out of 10, it’s basically an article pre-written for you to use or to cut down or tear down to use however much you want because it’s usually written top-heavy with most of the facts up front. But you can cut it as short as you want it – it’s written for editors to use. It’s ready made material for a newspaper.

People want to move into better social circles, not to show off, or “keep up with the Joneses,” but to advance socially. The best way to advance is to meet and associate with different people.

People want to keep moving forward. A person can advance socially by getting involved in social clubs and circles, which will ultimately better his/her social position.

There is nothing wrong with trying to meet and associate with influential groups of people. Social advancement will make it possible for your children to converse and mix with anyone.

If a job opportunity develops because of mixing socially and being in the right place at the right time, it will benefit the whole family. (Can you think of a book that would show people how to advance socially?)

We don’t know about your grandma, but our grandmas had a lot of neat stuff in their attics. What’s more, sometimes (and this is the nature of the beast of the human) as you get older, you move away from home, you start your own family, and you really want to come back and see your parents. You do but there’s not quite the flow that there used to be as when you lived in the same house.

This is something where people can really inspire social contact with their own kids and neighbors by saying, “Hey, George, do you still have that milk can that I gave you when you were 5 years old?” “Yeah, I guess it’s in the basement somewhere. Why?” And he says, “Why don’t you bring that over. I’m going to take a picture of that and I’m going to put it on an Internet Auction. I’m pretty sure that there’s a group here that would be interested in buying that.”

You do that two or three times and they’re going to be coming and knocking on your door. It’s like the old Mel Brooks routine with the 2,000 year old man where he’s saying, “I have 5 children, 40 grandchildren, 436 great-grandchildren... and not one of them EVER calls me!” You can counter that. It’s money and it’s social! It’s how you could get rich helping your family and friends! Strengthen your relationships . . . and make huge amounts of money at the same time!

By creating a mix of different things all related to this one topic, including the reports and the links to websites, you could create a CD-ROM in a day or less that has a lot of value.

Just go to people, massage their egos, tell them how great their websites are, how much you love them, etc. and just tell them that you would like to include their report on your CD. Let them know you’d like to give them free mention and that you’ll be sure to include a link to their website. A lot of them, you’ll find, will be happy to do that for you.

Simplicity is a simple way to get more people to respond to your offer. The easier it is for people to respond, the more likely it is that they will respond.

If your customer reads your sales letter, and is really excited, then gets to the order form, what happens? You could start out with 1,000 people who read your sales letter. Then, if they have to mail in the order, some will drop out. If they have to put a stamp on it, still more will drop out. Then, if they actually have to get it to the post office, still more will drop out. You will have lost a lot of people along the way who intended to order your product.

Think of how many sales you could have saved if the customer could have simply picked up the phone and called with their credit card. The answer is that quite a lot of those sales could have been saved!

Whatever product you are marketing, make sure that you have as many ways as possible for your customers to respond. The three most common ways to accept orders are:

1. By Mail - with either cash, check, money-order, or credit card.

2. By Phone - with credit card

3. By Fax - with credit card.

Some companies now even accept checks by fax and phone! In the future, there will be more and more ways for you to make it easier to accept orders. Right now people are starting to use the Internet! In closing, you should try to come up with as many ways as possible to take your customer’s order! The more options they have, the more money you will make!

Of the millions and millions of web sites out there, most of them will not respond back to people who visit them. If you sit down tonight and do a little test by visiting twenty-five of them, and fill out their guest books or mailing lists forms or what have you, and then check your e-mail for the next three days and see how many of them actually respond right away with a thank you for visiting their web site, more than likely out of twenty-five you’ll be lucky to hear from one or two. This is how you spy on other companies out there with web sites and legally steal their best money-making ideas!

How? It’s simple . . . they could have a superb offer, but since they don’t follow up with their prospects and customers with e-mail or some other sort of contact, a lot of prospects who might become loyal customers end up falling through the cracks.

You could model an offer after that company’s offer, but instead of just letting that web page sit there, you collect e-mail addresses and names and whatever the prospects enter in your guestbook. Then you e-mail them a thank you for visiting your site . . . and attached to the e-mail could be a link to your homepage or the page the specific offer appears on . . . perhaps you could even mention the offer in the latter part of the e-mail itself!

According to a recent survey, the average person visits eighteen web sites in an evening session. Which sites are people going to remember the most? The one they received a thank you from, of course! And those people are going to be more apt to go back and visit your web site for more specials. This is, again, a way to take this thank you and grow it into something much, much larger than just a thank you.

Again, the key is that common courtesy, that warmth that says you’ve pulled them out of the crowd and said, “Hey, I’ve identified you as someone that is interested in my products and I want you to know I appreciate the time you took to look over my web site.” This will make you more money than you can ever imagine. And it’s so simple!

Most successful ad writers begin by using the “process-of-copy-elimination method.” This process begins by taking a big ad and eliminating every word, phrase, and sentence that has minimal punch.

Try stripping it down. First, see if you can cut it by a fourth and see if it’ll still bring you great profits. If it does, keep stripping it down until it either doesn’t make good profits anymore or you plainly can’t strip it any further. This allows you to continually test your smaller ad and see how well it works.

It’s how to shrink your big ad down WITHOUT MAKING IT LOSE ITS PULLING POWER!! This is also the most powerful secret to create solid, jam-packed, lean-and-mean ad copy that will sell-sell-sell!

Here’s something you can have a good time doing that won’t cost you a dime to get started. It’s how you can make more profits from auction losers than sellers do from the winners - without spending a dime!

Here’s a low cost strategy that can allow you to make fast website cash over the Internet - submitting classified ads to all the classified ad sites!

There’s a software package that you can get called “Power Submitter” software. After you type in your classified ad one time, it will automatically submit it to 400 of the top classified ad sites on the Internet, and It does all of this within a matter of minutes.

The old way of submitting classified ads to websites on the Internet was to first find URLs (the website for the classified ads) then wait for the download of the page or pages. The next step would be to post your ad and wait for it to upload. Then you had to click “post ad” and you would have to type in each classified ad that you wanted to post, then confirm your ad and/or submit. Then, if you wanted to post additional ads, you would have to go through the same process again.

With “Power Submitter” software, you just type in your ad one time, pick the categories through the software for the classified ad sites you’d like your ad to appear in, then simply click on the start button and walk away. It’s 400 ads for you, automatically! Using “Power Submitter” is a powerful Internet secret that can make you huge profits super quick!

The cost for this software is only about $97.00 . . . you use it one time and you could easily get that amount repaid many times over. You can find this software at www.marketingtips.com\classifiedad.