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Table Of Contents

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1

Introduction

Making Money For Yourself!

We thank you for buying this Ebook. These secrets have catapulted many regular people into the fiscal stratosphere… and your turn could be next!

Are you sick and tired of making other people rich?

Is your whole life spent slaving for people who don’t appreciate you? Are you always working harder, but making less money? Do you have more bills every month than you can comfortably handle? Is there never enough money left over for you and the things that you want - your dreams, your hobbies, and your interests? What about money left over for your retirement?

Now you can potentially live the life that many people dream of, yet few actually achieve. Those that do are average men and women who have absolutely no special skills, knowledge, or abilities.

They have discovered the true secret of making money for themselves, and now every day is just like when they were a little kid. It’s fun from the minute they wake up in the morning! Every day is fun because they’ve gotten rid of that boss. Every new day is a joy.

The E-book Making Money For Yourself reveals all of their greatest and simplest moneymaking secrets. There is absolutely nothing complicated in this E-book. If you’re looking for complicated plans that are filled with confusion and take a long time…don’t get this E-book! But, if you’re looking for a simple step-by-step book that clearly shows you how to quickly and easily get started as soon as one hour from now, turn to chapter 1 NOW!

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2

If You Can Give Your Customers Any Of These 14 Things, You Could Get Rich!

If you want people to respond to your offer, you must provide some need-filling benefit. Following are some of the needs that people want filled. Give your customers these 14 things AND GET RICH! Many other businesses are using these to build their fortunes. You could too!

They want:

1. Things that will make them more money.
2. State-of-the-art items.
3. Better quality.
4. Things that offer multiple benefits.
5. Items that will enhance their looks, real or perceived.
6. Convenience.
7. Anything that will make life less difficult.
8. Things that have multiple uses.
9. Things that will save them money.
10. Things that make their lives more enjoyable.
11. Things that are durable and long lasting.
12. Things that offer solutions.
13. Something that will save them time.
14. Things that are more effective.

'Failure is an event, never a person.'

William D. Brown

'We learn courageous action by going forward whenever fear urges us back. A little boy was asked how he learned to skate. “By getting up every time I fell down,” he answered.'

David Seabury

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3

Overthinking A Problem Can Be A Blockade To Success! Don’t Let This Happen To YOU!

We think some people get way too caught up in thinking and sweating over the little, technical details. These are things that most marketers never even consider. Some newcomers put way too much emphasis on things like state taxes, and what permit do I need here. They spend way too much time worrying about those things, instead of spending the majority of their time worried about how to bring more money in.

'Success is going from failure to failure without loss of enthusiasm.'

Sir Winston Churchill

'Men’s best successes come after their disappointments.'

Henry Ward Beecher

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4

The P.A.S. Formula: How It Can Help You Get Rich!

When you’re writing your promotional copy you should keep the P.A.S. formula in mind. After years and years of testing and use, the P.A.S. formula has been very successful, and made millionaires out of many marketers - including us. It could do the same for you, too!

Here’s how the P.A.S. Formula can help you get rich. P.A.S. is an acronym - it stands for Problem, Agitate, and Solve. When you’re using the P.A.S. Formula in promotional copy, you are following a specific pattern.

It works in copy this way - first, you introduce the problem that your market has - the problem that your product helps defeat.

Next up is the Agitate phase. Now that you’ve mentioned the problem, you make the prospect feel the weight of the problem - you might give specific examples of how inconvenient, unproductive, or annoying it is. This reminds the prospect how much he or she dislikes this problem themselves, and it prods their emotions.

By now, they’re annoyed at the difficulties caused by the problems. Now, you pop us with the Solve stage. You just happen to have a product that is really good at stopping the problem from happening!

It doesn’t cost a lot of money, and it comes with all sorts of free goodies . . . and so on.

Now they’re happy to see what you have to offer, and they see that they’ll actually get more than they want if they buy your solution, so in theory they become excited and order what you have to offer!

'They say President Wilson has blundered. Perhaps he has, but I notice he usually blunders forward.'

Thomas A. Edison

'Defeat in doing right is nevertheless victory.'

Frederick W. Robertson

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5

You Can Increase Your Number Of Products — And Your Optimum Profit Potential —Simply By Hiring Ghost Writers!

Inexpensive ghost writers can easily help you sell thousands and thousands of books. They are able to save you the time of actually writing all of the books yourself. If you have a number of ghost writers working for you, you can have them all working on different projects, which lets you do more simultaneously. That means you can potentially make a lot more money than you would if only you and one other person created your products!

Ghost Writers are able to save you one very important commodity — time. It takes time to write up a product. If you and another writer are the only ones creating and writing up products, then you are limited in profit because of the time it will take to finish the projects.

When you have more ghost writers, though, you are able to have more products written at the same time, in effect increasing the number of products — and raising the optimum potential profit you can make!

'They were never defeated, they were only killed.'

Said of the French Foreign Legion

'Failure is not in losing, but in no longer believing that winning is worthwhile.'

Anon.

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6

The Power of Being Specific! Learn To Be Specific In Your Sales Copy - And Instill That Prospect With Trust In What You Say!

There are a lot of marketers out there that think people really don’t care about specific information. Everything in their copy is approximate or almost, everything is an even number.

These marketers are making a mistake - being specific in your sales copy is much more powerful than being general, or “in the area of.”

Why would being specific make such a difference? It’s a matter of believability. Which is more believable, that a man made $1,000 in one week, or that he made $997.45 in one week?

That’s right - the second choice is! How many times do you spend an exact, even amount of money? If you’re paid by the hour and you punch a time clock every day, how often do you end up with an exact, even paycheck? In real life, these things happen very rarely.

People know this, and when they read through sales copy and come across such a rounded, even claim, they KNOW that’s not accurate. How far off is it? $10? $20? $100? What’s the truth?

Now they’re questioning your honesty. Why aren’t you telling them the exact results? What are you HIDING . . . ?

There went that prospect’s trust, right out the window.

Want to keep that prospect’s trust? This is the power of being specific! Learn to be specific in your sales copy - and instill that prospect with trust in what you say!

‘There are only two forces that unite men — fear and interest.’

Napoleon Bonaparte

‘A man who is afraid will do anything.’

Jawaharlal Nehru

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7

How To Instantly Prove Everything You Say! Do This To Your Website To Give Instant PROOF!

People are skeptical. They’re cynical. They wonder whether or not an advertisement or offer is really true or simply an attempt to earn their money through trickery and dishonesty.

Advertising and marketing appeal greatly to people’s emotions - what they want, what they think they need, what they desire - what would make them happy!

But, no matter how much excitement you instill in a prospect, there will almost always still be a little voice of logic and rationality in the back of their head casting doubt upon your well-designed sales copy.

It is this voice that we, as marketers, have to find a way to satisfy if we truly want to attract the best customers. So, how do we do that?

A person’s logic tells them that all of the exciting claims and statements in your copy is simply exaggeration used to get you to buy something. So, to satisfy that little logical voice, you have to present some kind of proof that what you say can be true.

'There is only one real failure in life that is possible, and that is not to be true to the best one knows.'

Frederic W. Farrar

'Man must strive, and in striving, he must err.'

Johann von Goethe

For those of us who serve and sell to the opportunities market - selling products showing people how to make more money - the level of skepticism we face is very high. Everybody wants more money, and telling someone you can show them how to make a lot more money is very exciting to them. But people know that the amount of money they make is a weak point emotionally, so they’re that much more skeptical.

But there is a way to overcome that skepticism, and satisfy that inner logic! It’s by providing PROOF!
When it comes to money-making products, the simplest yet most powerful proof you can supply is including real success stories in the copy!

In one great sales letter we came across, the gentleman who created the program included photographs of his expen-sive home, his Rolex watch, his various luxury and sports cars, and his swimming pools.
On an opportunity website we recently visited, the man actually had copies of his bank statements, showing he brought in hundreds of thousands of dollars every month.

Some marketers will go to their best, most successful customers, and ask for testimonials, photos of things they’ve bought since their income got larger, ask for permission to use bank statements These things provide prospects with solid proof that the claims made in the copy are really possible, and that they do indeed come to pass. The copy loudly proclaims “Want proof? Okay, take a look right over here . . .” and the matter’s settled. This is how to instantly prove everything you say! And, just as other marketers have done it, you can do this to your website to give instant PROOF!

'Men do not fail; they stop trying.'

Elihu Root

'There are two kinds of failures: The man who will do nothing he is told, and the man who will do nothing else.'

Dr. Perle Thompson

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8

The Ultimate High-Profit Product To Sell On the Internet - And How You can Get It Absolutely FREE!

This next technique may sound complicated, but it really isn’t. It may sound like it’s impossible, like it would be something you would never be able to do. Believe us, it is possible. You just need to take a little time to do it.

Interview various Internet marketers, website owners, and CEOs. You can interview them to get their greatest secrets for making money with their websites. Not only will this give you some insight and some new ideas that might help you with your own website, but then you can turn around and list or have portions of these interviews listed on your website. You might have an hour long interview or maybe it was a short fifteen minute interview. You can put snippets of this on your website every week or every day if you wanted to. It’ll make people come back to read a little more of that interview. You can use it to keep bringing people back to your website. These interviews are the ultimate high-profit product to sell on the Internet - now, let’s show you how you can get it absolutely FREE!

There are a lot of website owners that would be more than happy to talk to you. You just need to search them out and e-mail them or contact them if they have a phone number or a physical address that you can mail to. Tell them that you’re impressed with their website and massage their ego a little bit like we’ve talked about before. Make them really feel like they’re important, which they are.

'A life spent making mistakes is not only more honorable but more useful than a life spent doing nothing.'

George Bernard Shaw

'There is much to be said for failure. It is more interesting than success.'

Max Beerbohm

The more you massage their ego, the more likely they are to work with you. If you visit their site, look at it and see how it’s laid out. Talk to them a little bit about that. Tell them how impressed you are with their website and you would like a moment of their time to ask them a few questions that you can share with your customers and your visitors. You will find that a lot of them will be happy to do that.

The key is to search out websites that are in the market that you are in. This is so you have people (when you’re advertising and when you’re telling people about these interviews on your website) that it’s an interview with a person who they would be interested in hearing an interview from.

Again, we think that the best way to do this is to not list entire interviews. However, you could probably go back and archive them after you’ve gone ahead and published the entire interview. Maybe, if you’ve interviewed a certain website owner and you have ten pages worth of interview notes, maybe you only publish one page at a time. Maybe you could publish a page a day, or maybe publish a couple three pages every week.

'It is often the failure who is the pioneer in new lands, new undertakings, and new forms of expression.'

Eric Hoffer

'If I win several tournaments in a row, I get so confident I’m in a cloud. A loss gets
me eager again.'

Chris Evert Lloyd

Tell people that this is not the entire interview. Come back next week or tomorrow to get more secrets and to learn more from this interview or to read another couple of pages or whatever you end up doing. That’s just one thing you can do with this idea.

Another take on this would be to turn the interview into audio tapes that you could give away. You could put them together in a package and sell them or make an audio newsletter. Each interview you do could be made into one audio tape. You could give them away. Maybe people would pay you a couple of dollars for shipping and handling on the tape. Maybe on the outside of the packaging you could list your website.

Then, of course, on the interview you could mention that you are the owner of such and such a website and give your website address throughout the interview or at the beginning and end of the interview. Use it as a vehicle to bring people to your website, also.

Again, it sounds like maybe it’s an idea that would take a little time, and the energy would be spent in e-mailing and talking to the people and interviewing them. It’s something that we think could really drive sales and people to your website. People are interested in hearing success stories and hearing from other Internet marketers and website owners who have been successful. They like to hear those stories. It is kind of like the Chicken Soup books. They’ve done so well because they’re just these stories about people on various topics. We think that it would really help people identify with you and your website and it could really help drive sales your way.

'There’s nothing that cleanses your soul like getting the hell kicked out of you.'

Woody Hayes

'Failure is only an opportunity to begin again more intelligently.'

Henry Ford

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9

How You Can Attract Hundreds - Maybe Even Thousands - Of People To Your Website - With A Simple Contest!

One of the most powerful ways to attract potential prospects to your website is through contests. In direct marketing in print, contests are a very powerful tool to be used, but they can require a lot of planning and promotion.

The same thing is rarely true with Internet contests! Why? With a contest based in print, you have to advertise it - this costs money. And if you’re a new company just starting to get on your feet, you might not have enough money to promote that contest in the big national publications with the most subscribers.

Even sending out postcards or other direct mailings to your customers informing them you’re having the contest will cost you some money.

When you’re operating a contest from your website, there are many more low-cost options to promoting it! If you have an e-mail mailing list, you type your message once and forward it to all those on your list! If you’ve traded links with other sites in your market, you could come up with a new graphic extolling your contest and ask if they’ll trade it out till the contest is over, so all their visitors will see that you’re holding the contest.

'What is defeat? Nothing but education, nothing but the first step to something better.'

Wendell Phillips

'Having harvested all the knowledge and wisdom we can from our mistakes and failures, we should put them behind us and go ahead.'

Edith Johnson

Also, websites tend to be more relaxed than normal publications. Websites catering to the same market almost always mention when another website in the market has something interesting to the market, especially link sites and sites that cover market news.

All you would have to do is let them know about your contest, report it as news to them, and they could put it up for all their readers to see! You can potentially get all kinds of coverage for your contest - and none of it cost you a dime! This is how you can attract hundreds - maybe even thousands - of people to your website - with a simple contest!

So, what kind of contests could you run? Perhaps you have one big prize that you give to one lucky winner. Perhaps you have a number of prizes you give to a certain number of people. Perhaps everyone who enters the contest gets a prize of some sort, just for entering!

This may sound expensive, but stop and think about the media you’d be using for a moment - websites and e-mail.

Documents you have created - manuals, books, reports, etc. - can all be transferred to electronic media. Stop and think about it - what did you originally type that product out with if not a computer?

'Necessity makes even the timid brave.'

Sallust

'Failure. . . is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterward carefully avoid.'

John Keats

You can save the product in an electronic form, openable with a variety of word processing applications or text programs, such as Microsoft Word, Corel WordPerfect, Works word processor, Microsoft Publisher, Microsoft WordPad or Notepad, etc . . .

Then you could simple e-mail it to your winners, either as a file attached to an e-mail or copy and pasted into the e-mail itself!

If you were holding a contest where everyone who entered got something, you could simply tally up how many entries you had that week, and forward ONE E-MAIL with a report or something like that as an attached file or the body copy of the e-mail to all of those entrants . . . ALL AT ONCE!

And all this can be done in most cases without any extra cost to you at all!

Today’s evolving electronic media is showing great potential for low-cost, high-profile marketing. In the future, that potential is sure to explode!

'Most people don’t plan to fail, they fail to plan.'

John L. Beckley

'There are no mistakes. The events we bring upon ourselves, no matter how unpleasant, are necessary in order to learn what we need to learn; whatever steps we take, they’re necessary to reach the places we’ve chosen to go.'

Richard Bach

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10

This Is The World’s Greatest Secret To Writing Powerful Marketing Copy That Makes People Buy NOW!

The world’s greatest secret to writing powerful marketing copy that makes people buy NOW is to present the reader with their own pain and suffering - what situation has them dissatisfied - and then show them that you are the source of relief . . . show them that by sending you their money, you will give them the solution!

People don’t care if your company is “#1.” They don’t care if you’re a huge multi-million dollar company. They don’t care if you’ve been in business for 200 years. All they really care about is, “what’s in it for me?”

If you can offer people a way to get rid of their “pain,” a solution to their “suffering,” then they will send you their money! It’s as simple as that. There are lots of things about like that people don’t enjoy, and every specific market has things they want but can’t seem to find.

If you can relieve that need, you could get rich . . . it’s as simple as that.

'Failure is a school in which the truth always grows strong.'

Henry Ward Beecher

'It’s good to fail now and again—you learn a lot more out of failure than you do out of success.'

Ian Hunter

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11

Keep Your Mailing List At The Peak Of Its Profitability - Through Updating It!

You have to constantly replenish your mailing list by adding new names and removing the names of those who are inactive, undeliverable, and don’t buy anymore. This is how maintaining your list can really increase your income!

This way you can keep adding new prospects to your list and not waste money on the prospects who don’t buy, have moved, have asked to be taken off the list, or are problem customers.

One of the top people in the direct mail business says that your customer base is a bucket with a couple of little holes in the bottom. As you’re constantly filling that bucket with new customers, there are always people leaking out of the bottom.

Remember, the more accurate your mailing list is, the more money it will make – so always keep it updated!

'One of the reasons mature people stop learning is that they become less and less willing to risk failure.'

John W. Gardner

'Through failure, we learn a lesson in humility which is probably needed, painful though it is.'

Bill W.

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12

Where To Find Products That Aren’t Just Worth A Fortune - But Worth Their Weight In GOLD!

Ray, A friend of ours, owned a cafe in San Diego, then moved to a suburb of Denver, Colorado. Recently in the past few months, his mother and father both passed away within 2 days of each other. It was a double funeral.

Ray and his sister ended up with the responsibility of splitting up all the things that were left. They split the stocks and the bonds and the real estate. That was no problem. But Dad had all of sorts of . . . stuff! They didn’t know how to split it.

Ray said, “What are we going to do with all of these books, papers, comic books - all this stuff that Dad had?”

Roberta, his sister, said, “Well, I’m going to tell you how we’re going to split it. You take what you want and I’m going to throw the rest out.”

First he went to some bookstores in Denver - “The Tattered Pages” and others, and sold, at very cheap prices, some good stuff. He had Batman and Superman comics and some really old stuff. Some of the amazing stories, old pulp fiction books and magazines newspapers - all kinds of great stuff. Some of the newspapers were of the depression, Pearl Harbor, the attack by the Japanese, and John F. Kennedy’s assassination.

'A failure is a man who has blundered, but is not able to cash in the experience.'

Elbert Hubbard

'Disappointment is the nurse of wisdom.'

Sir Bayle Roche

He put it all up for bidding on the auction sites. He sold thousands of dollars worth of stuff because Dad had stacks and stacks of these old newspapers and magazines that people collect! He had the first edition of “Look” magazine. He had some “Life” and “Reader’s Digest” that were among the first editions. It was just fabulous what he was able to make from this.

Also, his Dad had some old 78 and 45 records of Frank Sinatra and The Tommy Dorsey Band and all kinds of good old stuff. He made thousands of dollars. Now, he has a dilemma whether he should split it with his sister who told him, “Hey, you take what you want of that junk and the rest of it should be thrown in the trash.” He has a real dilemma because he feels like he should give her some money and he probably will.

The lesson from this, is how much old stuff do we have around in our attic or basement that really is valuable? How much of this junk do our friends and relatives have that they don’t realize is valuable? They’re just collecting it and it gets all stacked up.

To sell on the Auction Sites, think about what you have in the attic, garage, or the basement, and also think about what your friends have. It’s just amazing how many people have valuable things, but they don’t know that they’re valuable. Some of this stuff is worth a fortune - in fact, it’s worth its weight in gold!

'A failure establishes only this, that our determination to succeed was not strong enough.'

Christian Bovee

'Lack of will power has caused more failures than lack of intelligence or ability.'

Flower A. Newhouse

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13

How Contests Can Help You Build A Strong Mailing List

Other than the money, the other way you’ll benefit from this is with your mailing list.

People who sign up for this contest are giving you all the information you want. It’s going to be very smart for you to not only just collect the e-mail, but to collect their names and their addresses, maybe ask them if they like to receive other information on the types of products and services that you offer.
You could even have a quick questionnaire about different products where they can check the boxes for the type of products they like to receive information on.

Now you’ve got an extremely valuable mailing list that you can either rent or actually charge other people to advertise to. There are many things you can do with an e-mail list. You can mail a “... thanks for entering our contest, we will have the winner announced on our web site soon. Please check back. Also visit our main web site for more money making information, or more information on this topic, or that topic ...” or whatever your web site is about.

There are many things you can do with a mailing list. It is one of the most valuable assets you can have.

'I cannot give you the formula for success, but I can give you the formula for failure: try to please everybody.'

Herbert Bayard Swope

'The greatest mistake you can make in life is to be continually fearing you will make one.'

Elbert Hubbard

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14

The One Thing That Will Make People Absolutely Want To Do Business With You Instead Of Your Competitors Is...

. . .offering them something unique. What does unique really mean? Let’s see what our dictionary has to say:

Unique: Not typical or Unusual or
Having no equal.

In other words, it’s something that no one else but you has. A selling proposition is the thing about your product or service that makes people want it. Therefore, a unique selling proposition is the thing about your product or service that makes people want it C because no one else has it.

A great U.S.P. will enable you to rise above your competitors, and you will be able to gain the business that would normally buy from your competition. In short, it will make people want to do business with you, not your competitors!

'How to succeed: Try hard enough.
How to fail: Try too hard.'

Malcolm Forbes

'Laziness is a secret ingredient that goes
into failure. But it’s only kepta secret from the person who fails.'

Robert Half

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15

How To Get The World’s Greatest Writers To Produce Your Content Free ... And How To Make Money Giving That Content Away!

In this article I am going to tell you how to get the world’s greatest writers to produce your content free, and how to make money giving that content away. Everyone on the Internet is looking for quality content they can use on their web sites. Here is a twist that gives you high quality content to offer other web sites - and it’s not really going to cost you anything. In fact, it is going to make you money!

First of all, you need to decide on one or two topics (subject areas) that really interest you. It should be something that you enjoy reading about. Let’s look at small business home office operations as an example. If small business home office operations are really interesting and fascinating for you, then go out and make a list of the best selling books in that subject area right now that are in the book stores or just coming out. Get copies of those books! While you’re at it, make arrangements to become a book seller. If you don’t know how to do that, you can contact the American Book Sellers Association. They have some nice handbooks and literature that tells you exactly how to do this.

'We need to teach the highly educated person that it is not a disgrace to fail and that he must analyze every failure to find its cause. He must learn how to fail intelligently, for failing is one of the greatest arts of the world.'

Charles F. Kettering

'A wounded deer leaps the highest.'

Emily Dickinson

Why make arrangements to become a bookseller? You want to do is be able to buy the books that are selling well at wholesale prices! Now, I am going to show you how you’re going to sell those books very effectively.

So now let’s assume you have these basic books. You find them interesting. Now you need to sit down and read them. That’s why I said you need a subject area that interests you!

You read the books, then you extract the key ideas from each of those books. You are going to look for 20 - 30 ideas in each of those publications that are standouts. It could be a surprising piece of information, or a piece of information that is really thought provoking. It could be a piece of information that could save someone a lot of money, or something that was very interesting and witty.

You are going to write these out in short paragraphs of two to four sentences and put them in little attractive blocks so they can easily be inserted on a web site. Then you are going to take each one of these and create a headline that is appropriate for what the paragraph is about, such as how to reduce your printing costs 15%. End your paragraph, and below that put the signature that says the name, the author, and the book it was taken from. So far, so good, but how are you going to make your money?

'Every failure made me more confident. Because I wanted even more to achieve things, as revenge. To show that I could.'

Roman Polanski

'Brave men rejoice in adversity, just as brave soldiers triumph in war.'

Marcus Annaeus Seneca

You are going to contact web sites that would be interested in this particular market, which would be web sites that are focused on home businesses and small business operators. Then you’re going to offer them one of these blocks of type every single week at absolutely no charge. Most of them will jump for it!

How are you going to make your money? At the bottom of that tip or paragraph is a link, and it says, “For more - click here.” They are reading along the paragraph, they see something that is really interesting and fascinating, they get to the end and it tells them what book it’s from, and it says, “For more - click here.”

Most people are going to assume it means they can get more information on the subject. When they click, though, it is going to take them to your web site - and not just a front page web site. It is going to take them to a page you set up at your web site which is actually a page about that book. You’re going to use an illustration that you either scan from the cover yourself, or “steal” from Amazon.com, which you put on your site.

If you’d like to have an overview on your web page describing the book, it’s very, very easy to find the information ... just look at the book’s jacket! If the book is hardcover and comes with the paper cover - known as a “dust cover” - the inside flaps will have information on what the book is about, quotes from reviewers, and author information.

'Some minds seem almost to create themselves, springing up under every disadvantage and working their solitary but irresistible way through a thousand obstacles.'

Washington Irving

'Treasure the memories of past isfortunes; they constitute our bank of fortitude.'

Eric Hoffer

Your next task is to create your order form so they can order the book directly from you. You don’t have to stock the books. You can stock the books if you want to, but instead you could probably make arrangements with booksellers and distributors to do the drop shipping for you.

Essentially, you set up a selling machine where all the content you’ve created is essentially a banner ad on other sites - hundreds of them that are bringing sales to you. These banner ads take the prospects directly to the page where they make the order, and you have a page for each book that you’re promoting. This is a true selling machine!

The first question that may come to your mind is, “How in the world am I going to compete with Amazon.com?” The answer lies in the fact that you can’t lose money as fast as they can.

Perhaps you can’t offer your books as inexpensively as Amazon.com. You should remember, though, that in many cases people don’t buy because of the price. People buy because of convenience! This fact has been demonstrated over and over on the web.

You give your prospects information. They click on the link, come right to your page, see the information about the book they want, and then all they have to do is order it right then and there! They’re not going to leave your page to go looking for a site they can get the book from cheaper. They’re going to buy it right there!

'If you call your troubles experiences, and remember that every experience develops some latent force within you, you will grow vigorous and happy, however adverse your circumstances may seem to be.'

John R. Miller

'Necessity is often the spur to genius.'

Honore de Balzac

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16

Show People How To Gain Respect And Praise Among Their Peers, And You Could Find Yourself With A Successful, Best-Selling Product!

People want to receive recognition for the qualities they possess. They do not necessarily want flattery, but there is nothing wrong with having people tell you that you look attractive, have intelligence, have good judgment, or good taste, in the things you possess.

When people recognize you as an authority in some area, that can be a real confidence builder. People also like to hear that they are good parents and are doing an excellent job with their children.

People appreciate being praised as knowledgeable and up-to-date. They also enjoy being complimented because they appreciate things that are cultural and beautiful, are creative and efficient, and are “first” in many areas.

When a person has done well for him/herself by overcoming many obstacles and difficulties, praise from others is something he/she deserves and should receive. (Could you write a book that offers both information and praise directed at the reader?)

'Nothing is a waste of time if you use the experience wisely.'

Auguste Rodin

'When the going gets tough, the tough get going.'

Frank Leahy

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17

How To Compete With The Multi-Billion Dollar Companies That Are Making A Fortune On The Internet!

You’ve got to spend a little time and effort and use postage stamps or do your e-mail. It’s worth it! We recently read an interview with Michael Dell in DM News, which is kind of the Bible of the direct response industry. Michael Dell was saying that 88% of the money they’re spending to get people to go to their web site was off-line advertising -Television, radio, and print. Here’s a guy that’s selling ten or twelve million dollars worth of computers a day on-line. He’s spending almost nine dollars out of every ten to advertise off-line!

Once someone goes on-line, the problem is this: they go to search engines and this type of thing. They click in some key words, and they have 5,612 places to go. They’re frustrated! Even if you have all your search engines in place, they still have you on a rotation. You may have started out as number three, but a month later you might be 3,115 on the list, and people aren’t going to get to you.

Therefore, the more marketing we do off-line, the better. Of course, instead of spending a ton of money like Michael Dell is, we have the advantage of being entrepreneurs and can get the free publicity and the free advertising by using the techniques we’re covering here.

'The block of granite which was an obstacle in the path of the weak becomes a steppingstone in the path of the strong.'

Thomas Carlyle

'Strong people are made by opposition, like kites that go up against the wind.'

Frank Harris

Many times the FREE techniques that require sweat equity rather than cash are the ones that actually move you head and shoulders above the Michael Dell’s with millions to spend on advertising. They allow you to compete with the multi-billion dollar companies that are making a fortune on the Internet.

Generally, the companies with millions to spend on advertising don’t have the time or resources to pursue free or low-cost promotion ideas. They’re out there buying their advertising. They go the other route. They’re not even competing with you, and you can actually move into arenas where they may not have the time or energy to pursue.

If we can get $50,000 worth of business from free advertising every few months, we would just be jumping for joy. It can be done, and it is being done. To a huge billion dollar company like Microsoft, Dell Computer, or Oracle, it might not even be a big deal. But to us it IS a big deal! It gives us a TREMENDOUS advantage!

'You’ll never find a better sparring partner than adversity.'

Walt Schmidt

'Problems are the cutting edge that distinguishes between success and failure. Problems. . . create our courage and wisdom.'

M. Scott Peck

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18

Five Things You Can Do Once You Have Your Interview.

We’ve come up with five different things you can do once you have the interviews. Again, really there is no limit to how many you do. If you wanted to find five web site owners to interview - if you wanted to find ten, twenty, however many you feel comfortable with, and if you target one specific market area, you’ll find that you’ll have more success selling them as a group.

The first is to put the interview in digital format, available for immediate download. You can have a digital/audio file right on your web site, so when people go to the web site, they click on the interview, and maybe they read a little portion of the transcript, or maybe they even hear a sample.

They hear a small sample - maybe it’s a 30 minute interview and you’ve got five minutes of the interview as a digital preview file so people can click it and instantly hear. Then they can go ahead and buy the entire interview, and immediately have it downloaded to their computer, so they can listen to it any time they want to.

The second idea is Compact Disc’s. Again, a lot of people are putting information on C.D. as well. So you can not only have audio in computer format, but you can also have C.D.’s that people can purchase and get something to play in their car or around the home.

'It is often better to have a great deal of harm happen to one than a little; a great deal may rouse you to remove what a little will only accustom you to endure.'

Grenville Kleiser

'Remorse begets reform.'

William Cowper

The third idea is written transcripts. This is something that we’ve been successful with before. It’s where you actually take the transcript from an audio version and put it into print so that people can have something to follow along with. Again, when it is written, you can also make it in digital format and available on the Internet. Maybe people can not only get the digital audio version, but they also get the digital printed version to download at the exact same time so they can read it at their leisure.

The fourth idea is something that I know has been successful for some people - an ongoing interview of the month. Instead of actually selling several interviews as a package, you could do one a month and people sign up almost like a newsletter, except it is an audio newsletter.

Each month you send out a new interview, and perhaps the transcript of it to people who have paid to receive it. Each month they get a new interview and you could keep that going on as long as you find new people to interview. There are thousands and thousands of successful web sites out there, so your material could be virtually endless.

'In order to change, we must be sick and
tired of being sick and tired.'

Anon.

'I didn’t know I’d have to be torn down before I could be built up.'

Anon.

The fifth way is an interesting way. The more we think about it, the more it sounds like something that could be very successful for someone who wanted to do it. Develop an interactive C.D. ROM, where you not only have the audio interview but also the written transcript available for people to just click and print, or view, on the C.D.

You also show, right on the C.D. a picture of that person’s web site. Maybe you even have the web site actually saved on the C.D. so that people not only can hear the interview and read the interview, but they can also see the person’s web site, and you can actually use it as a teaching tool. People can see how to develop their own web sites, based on the success of this other person that you’ve interviewed.

Those are just five quick ideas. If you can work with audio cassette tapes and interview other people, it gives you a tremendous opportunity to create products without having to write a single word.

'Suffering!. . . We owe to it all that is good in us, all that gives value to life; we owe to it pity, we owe to it courage, we owe to it all the virtues.'

Anatole France

'Man cannot remake himself without suffering, for he is both the marble and the sculptor.'

Dr. Alexis Carrel

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19

This Works Like Magic! Use This Proven Headline To Sell Just About Anything!

Recently, we came across an incredible headline. It really stopped us in our tracks. It basically said “Marketing Genius Swears His Latest Promotional Strategy is NOT Illegal!”

That’s a WOWSER of a headline!

It’ll stop prospects in their tracks immediately. Why? Because it pulls out a non-existent controversy - the “illegal” bit - which is EXTREMELY interesting.

Also, the fact that the program might have been thought of as illegal by someone suggests it must bring in much more money than is expected.

Because of this, the headline will grab a lot of attention - and there will be a lot of prospects reading the sales copy, interested in finding out what all the excitement is about!

Now comes the best part - you too can use the principle behind this headline! You see, you can’t copy that headline word-for-word . . . but you can use the concept behind it!

So you could come up with other “NOT Illegal!” headlines of your own! This works like magic! Use this proven headline to sell just about anything! For instance, if you were selling a weight loss product, you could have a headline like, “(City Where you Live) Health Food Provider Claims his/her Latest Weight Loss Program is NOT Illegal!”

'There is no coming to consciousness
without pain.'

Carl Jung

'Pain makes man think. Thought makes man wise. Wisdom makes life endurable.'

John Patrick

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20

How To Legally Steal Something That Could Be Worth Millions!

Study other peoples ads. Pay special attention to the words, phrases, headlines, subheads, sentences, or other key methods used by all smart advertisers. This is the way you can “steal” the exact methods and techniques that are making money for others. You won’t copy word for word. But, you will borrow themes and sentences and phrases... THIS REGULAR PRACTICE COULD EVENTUALLY BE WORTH MILLIONS OF DOLLARS! It’s perfectly legal if you do it carefully.

'Suffering is also one of the ways of knowing you’re alive.'

Jessamyn West

'Don’t look forward to the day when you stop suffering. Because when it comes, you’ll know you’re dead.'

Tennessee Williams

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21

WORLD-WIDE PROFITS! Advertise FREE In The Netherlands, Canada, And Great Britain - And Other Countries Without Leaving Your Home!

One of the most incredible aspects of marketing with the Internet is the fact that there is no limit to the geographical area you are able to market to, depending on whether or not the people are online.

You have the potential to have customers from all over the world - literally! WORLD WIDE-PROFITS! You could advertise FREE in the Netherlands, Canada, and Great Britain - and other countries without leaving your home!

When you don’t have to focus on just one tiny market and one tiny area of the world, you have the opportunity to use that low-cost and free Internet advertising to get people accepting your offers from all over the world.

One of the amazing things about the Internet is the fact that you’re not just dealing with people in your region . . . or in your city . . . or in your community . . .

. . . Or even your country! And you don’t even have to leave home to do it!

Because of its global nature, you’re dealing with people from Singapore and Taiwan and the Netherlands and Canada and Great Britain! There’s people everywhere! And free advertising can pull in those people from all over the world without having to pay advertising in all those regions of the world.

We believe that in the next 5 or 10 years this looks to really explode in growth! We feel it’s very important for you to get in right now so you can take advantage of this growth when it comes and ride the wave to success!

'Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved.'

Helen Keller

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22

A Nine Million Dollar Message For Blowing Away Your E-Zine Competition!

I am going to jump in here and give some more information about e-zines. I am going to give a nine million dollar message for blowing away your e-zine competition

One of the challenges with e-zines and electronic newsletters is, because it is so effective, a lot of companies are jumping on the band wagon and starting up their own. I don’t know if anybody out there has had this problem, but I go out and sign up for five, ten, or fifteen. All of a sudden they are coming every week and I have to decide, in my busy schedule, which ones I read and which ones I don’t read. Pretty soon the ones that I don’t read I un-subscribe.

And that’s a real challenge. E-zines are very popular right now, but that’s because they’re so effective. If you want to blow away your e-zine competition and be one of the top e-zines that people read constantly, you’ve got to use some tricks to make sure that your e-zine does get read and goes to the top of the list.

I’ve got a nine million dollar message for helping you do that.

'Restlessness is discontent, and discontent is the first necessity of progress.'

Thomas A. Edison

'Times of stress and difficulty are seasons of opportunity when the seeds of progress are sown.'

Thomas F. Woodlock

Number one - you can have an ongoing prize drawing. Every single week, every single month, or however often your e-zine comes out, you can offer a prize to your subscribers. It can be a discount off of your products. It can be a free product at your site. It can actually be cash if you want it to be. But the only thing they have to do is sign up for your e-zine. It is an absolutely free sign-up. Just offer that prize every week or every month, and you will find people coming in to find out
(1) what your prize is for that week, so they want to read your e-zine to find out what your prize is, and
(2) find out if they won. Certainly you want to contact the person directly and not just notify them in the e-zine. But people are curious. “Who won that product? Who is the winner?” You can even have runner-up prizes. You can have a grand prize and then two other prizes for other people.

That is one way to get people every week, every month, or whenever your e-zine comes out, to open it up, read it, and be excited about getting your e-zine. That is really what you want, and that’s what these tricks are going to do.

Get people excited about getting your e-zine because I know right now when I get e-zines, unless it is one of the top ones that I am always excited about reading, I actually dread some of them coming in. It’s like, “I would like to get to it, but I’ve got so much other work to do. I’ll file it away here on my e-mail software.”

'Never complain about your troubles; they are responsible for more thanhalf of your income.'

Robert R. Updegraff

'Many men owe the grandeur of their lives
to their tremendous difficulties.'

Charles Haddon Spurgeon

Pretty soon I’ve got a hundred of these that I’ve never read and I just delete them. You want people to be so excited that they will take a moment to read through it, or print it off and read it later.

The second way to get people into your e-zine is to offer original content that they can’t get anywhere else. I believe having original content on your e-zine that is cutting edge and brand new information is important.

One of the challenges with e-zines is they’re having a difficult time writing original content every single week. So they go out and they have some authors contribute to their e-zines. What you find now is you might subscribe to ten e-zines and they all have the same articles.

That’s not exciting to people! If you’ve got the same old run of the mill articles in your e-zine that everybody else has, why would anybody want to open up yours and read it? They can go read another one and get the exact same content.

You need to make sure, whether it’s just a paragraph, a tip, or a whole article, that you’ve got some original content in your e-zine that people can not get anywhere else.

Number 3 - You might have a quiz or trivia in your e-zine. You might have a quick question about whatever your niche is that you are serving. You might have a trivia that you might answer way down at the end.

'A problem is a chance for you to do your best.'

Duke Ellington

'Calamity is the test of integrity.'

Richardson

People like this type of thing. It is kind of a brain teaser. I wouldn’t just throw it in there arbitrarily - you definitely want to have it focused on what your niche is interested in. It is something interesting that stimulates them, though. “Hey, I wonder what the quiz is this week or what the trivia is this week.”

Number 4 - You want to offer news related to your e-zine topic. People are so busy right now that if you can take some of the hottest headlines from your niche market and include them in your e-zine, they’re realizing that you are offering them a separate service.

They now don’t have to go out to all these different web sites serving their market. They can now go to your e-zine, open it up when they get it, and you’re going to have the top things that they need to know in their market. That is a great service and it gets people to read your e-zine.

Number 5 - You might have a poll or a survey. This is great for product development. You ask them their specific buying habits. You ask them what they like and what they don’t like. You ask them different things that would interest them, have them respond, and then in the next issue you publish the results.

'A diamond is a chunk of coal that made good under pressure.'

Anon.

'Men habitually use only a small part of the powers which they possess and which they might use under appropriate circumstances.'

William James

People are going to read that next issue after they’ve responded to a poll or survey because they want to know what the results are. This is a great way to create products, because you can ask people, “What is your one major problem in this market?” If you find that 80% of the people have the same problem, you can create a product to solve that problem and sell it to those people who are now subscribing to your e-zine. That cannot only be a great way to get people involved in your e-zine but also to also create products.

Number 6 - Jokes. People like jokes. I wouldn’t use humor excessively. You might at the very end of your newsletter offer just a quick joke of the day, or something that is funny that they would be interested in. A little bit of humor in an e-zine never hurts, but you don’t want to over-do it.

Number 7 - Free stuff. People love things that are free, and if you offer maybe one hot free thing that your niche market would be interested in in your e-zine, people are going to open that up to find out what freebie they are going to get this week.

There are a lot of things out on the Internet that are free. Believe me, in just a few moments of searching, you can have a list of ten, or twenty, or thirty things that are absolutely free of charge for your niche market. You only have to offer maybe one, two, or three every single e-zine issue and people are going to want to open it up and find out what it is.

'It is grief that develops the powers of the mind.'

Marcel Proust

'A smooth sea never made a skillful mariner.'

English proverb

Number 8 - Recommended web sites. There are so many web sites on the Internet right now that you’re going to give your e-zine subscribers a great service (you’re going to do them a great service) if you will offer them five recommended web sites every single issue of your e-zine.

You’ve got to remember, people are constantly bombarded with web sites, so they go to the search engines, they do a search, and 100,000 web sites pop up, and they’re not sure which ones to go to. If you do a little bit of searching and offer a service where you say, “Look, open up the e-zine. Here towards the end there are five of the hottest recommended web sites for this week.” you’re going to get a lot of people opening up that e-zine. Remember, that is what you want them to do. Looking for the e-zine, opening it up, and reading through it to get information.

Number 9 - You always want to offer a teaser for the next issue. You want to give them a reason to look for the next e-zine. I am amazed that people don’t do this more often because once they’ve read that e-zine issue, it is a good possibility that when the next one comes up they might remember what you offered in the previous one.

“In the next issue we’re going to give you the seven hottest tips for this and the six hottest tips for this.” and, “We just found an amazing freebie for free software that normally costs you $100.00.” If you do something like that, it is going to stick in their brain and they’re going to look for that next issue and be very excited about it versus, “I’ve got 100 e-zines here. Which ones should I pick?”

'Of all the advantages which come to any young man. . . poverty is the greatest.'

Josiah G. Holland

'The most valuable gift I ever received was. . . the gift of insecurity. . . my father left us. My mother’s love might not have prepared me for life the way my father’s departure did. He forced us out on the road, where we had to earn our bread.'

Lillian Gish

I’ll run through them quickly again.

(1) Ongoing prize drawing
(2) Original content
(3) Quiz or trivia
(4) News related to the e-zine topic
(5) Polls or surveys
(6) Jokes
(7) Free stuff
(8) Recommended web sites
(9) Teaser for the next issue

If you use all nine of those million dollar methods, your e-zine is going to go to the top of their reading list and they’re going to be very excited about it!

‘Problems are the cutting edge that distinguishes between success and failure. Problems. . . create our courage and wisdom.’

M. Scott Peck

It is often better to have a great deal of harm happen to one than a little; a great
deal may rouse you to remove what a little will only accustom you to endure.'

Grenville Kleiser

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23

Two Words You Can Include In Your Headline That Can Make You Rich!

There are two words you can ad to your headline that can help make you more money every time you use them. They are “HOW” and ‘TO.” One of the ads that we ran had the headline “How To Turn A 49 Cent Computer Disk Into A Huge 97 Dollars And 50 Cents CASH!” How is that for an attention-getter?
The words “how to” get people’s attention and makes them want to read for more information. In the case of our ad, people wanted to find out how they could really turn a 49 cent computer disk into $97.50! The information on that 49 cent computer disk is so powerful people will want to pay almost $100 to get the information!

The “how to” ad gets people to ask themselves “so, how can I do this...” It forces them to read further to find out how your statement can become true. Check out these “how to” headlines:

How To Make Mail-Order Millions
How To Start Your Own Mail-Order Business
How To End Your Money Worries
How To Make Up To $16,000 A Month
How To Stay Home And Get Paid $100 Or More For Every Book You Read
How To Get Paid To Write
How To Retire Before You Turn 50
How To Start Your Own Mail-Order Business
How To Cash In On The Information Super Highway
How To Make $2,000 A Week Selling Information By Mail

These are just a few of the many examples that exist today. Take a look in any opportunity magazine. See how many “how to” headlines you can find! Then, try to come up with your own ‘how to” headlines for your product!

'I would never had amounted to anything were it not for adversity. I was forced to come up the hard way.'

J.C. Penney

'Adversity introduces a man to himself.'

Anon.

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24

Another Powerful and Proven Marketing Strategy To Make People Visit Your Website Again and Again!

Here’s another powerful and proven marketing strategy to make people visit your website again and again!

One of the great things about website discussion boards is that it’s so easy to position yourself as an expert.

There are three kinds of people who visit those discussion boards and participate in them. There are the people who ask the questions. Then, there are the people who answer the questions.

You’ll notice that there are a lot more people doing the asking than there are doing the answering! If you can, answer those questions and provide that valuable information and insight and also provide that link to your sales letter or your product information, then people instantly look at you as an expert.

That can be a real way to build rapport and get people to visit your Site and consider you an expert!

There are actually three groups of people on most of these forums. The first two groups are the askers and the answerers. The answerers are the ones that are going to benefit the most. The third group, that benefits you as an answerer, is the one that only reads the news. They browse and never ask a question. They just look around, read, and absorb all the information they can.

'Adversity is the trial of principle. Without
it a man hardly knows whether he is honest or not.'

Henry Fielding

'We only really face up to ourselves when
we are afraid.'

Thomas Bernhard

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25

The Power Of “FREE!” How To Get Rich Giving Stuff Away At No Cost!

One of the most attractive offers you can ever make is giving away FREE bonuses with the purchased product that are worth more than the product itself!

Yes, you read that correctly . . . give away bonuses that are worth more than the product you’re selling! We know you’re wondering, “Why would I want to do THAT?!?” The answer - to sell to more customers!

Let’s say you’re selling a book for $19.95. You’ve also got some reports with cutting-edge information on something, and you’d sell them each for $10.00. Throw three or four of those reports into the offer, so when the prospect buys the book, he or she will get . . .

“. . . Four free reports worth $10.00 each - a $40.00 value - yours absolutely FREE with purchase!”

By doing this, and telling your prospects how much the free bonus gifts would be worth if you WERE selling them, you are showing them that they’re getting an INCREDIBLE value for their $19.95 - In fact, they’re getting a lot more than they’re paying for!

Thus, you stand a very good chance of having a great selling product. This is the power of “FREE!” there are few things in the marketing world that excites customers and prospects as much as the concept of getting something for free.

But, when you show those same prospects that they’re getting more for free than they’re paying for, you’ve created a very powerful offer that could potentially bring you tons of money! This is how you could get rich giving stuff away at no cost!

'Those who try and fail are much wiser than those who never try for fear of failure.'

Andre’ Bustanoby

'Mistakes and errors are the discipline through which we advance.'

Channing

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26

Beat Your Competition HANDS DOWN By Doing ONE SIMPLE THING!

If you want to be successful in the mail-order business, you can quickly out-pull every ad that your competition is running by DOING JUST ONE THING!

That thing is giving the people that you do business with more and more and more of what they really want and buy. Stay close to your customers. Yes, it sounds like common sense. But if it is common sense, why are there so many other businesses that aren’t using it to their advantage?

Love your customers. They’re the ones who are giving you all the things you want. It’s the customers that can give us what we want, and you have to keep that in mind. Give them what they want. Cater to them. They are the key to your success. If you treat them right, you stand a great chance of succeeding. But if you don’t treat them well, you might as well begin digging your business’s grave.

'Difficulties are things that show what men are.'

Epictetus

'Unless a man has been kicked around a little, you can’t really depend upon him to amount to anything.'

William Feather

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27

How Some People Are Earning Well Over $1,000,000 A Year

Some people are earning well over a million dollars a year in the mail-order business. Here’s the secret they are using:

(1) Begin with the end. Set a goal of bringing in $1,000,000 in sales.
(2) Break it down. How many products will you have to sell to achieve this sales volume?
(3) Then develop a simple plan. YOUR PLAN CAN AND SHOULD BE SIMPLE:

* How many products and services will you have to sell?
* What strategy will you use to sell them?
* What kind of response do you need to generate?
* How many prospects do you need to bring in every week?

How many of these people do you need to close - at an average sale of $___? For instance: $1,000,000 is about $20,000 a week - or about $4,000 a day for a 5-day week. If your average sale is $500 then you must make eight of these sales a day.

If you are using 2-step advertising to generate leads - and your average close ratio is 10% - you must bring in 80 leads a day. See how easy this can be?

'No man is a failure who is enjoying life.'

William Feather

'You are beaten to earth? Well, well, what’s that? Come up with a smiling face, it’s nothing against you to fall down flat, but to lie there—that’s disgrace.'

Edmund Vance Cooke

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28

Map Out Your Road To Success - With GOALS!

A goal isn’t wishful thinking. It’s a clear, concrete direction that you want to go in. It’s a firmly established path. A goal is your road-map to success and can make you super rich!

If you want success in any worthwhile endeavor, you must set big goals!

It is not important who you are or where you have been; it is where you are headed now that will make you or break you. You are headed nowhere without goals. As one modern philosopher observed, “Without goals, you could reach your destination, but you would never know it.”

What really matters is what you do NOW. This is why your past has nothing to do with the amount of money you can make! Where are you going to go? What direction are you going? You can get there - but first you have to know where you’re going.

The great thing about setting goals is the forward progress you experience as you move toward your objectives. Just as a vacation provides pleasure en route to a destination, so it is with goal setting. You can experience joy and personal satisfaction by being on the path. In fact, getting there can be just as rewarding as arriving. Anticipation is exciting! This is how to get the very most satisfaction out of your success!

The destination is not as important as the kind of person you become as you move towards the area you want to go in. They say that success is a journey, not a destination. We firmly believe that.

Pick a direction that excites you. Learn to love what you’re doing. The money becomes a great way to keep score.

Do it for yourself. See how far you can go! Make it a game!

‘In order to change, we must be sick and tired of being sick and tired.’

Anon.

‘I didn’t know I’d have to be torn down before I could be built up.’

Anon.

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29

How You Can Let “Uncle Sam” Help You Buy A Business Without Putting Up A Dime Of Your Own Money!

Industrial bonds are an excellent way to purchase a business, in many cases without using your own money. There are certain conditions that an industrial bond offering should meet:

1. The business should provide jobs that will give the community an economic boost.

2. Because it takes time to get an industrial revenue bond through, a seller should be willing to give a buyer ample time for funding the transaction.

3. The business should be located in an economically-depressed area.

4. Sometimes, it may be necessary to secure an option for six months, and then file the option at the local courthouse.

5. A buyer will have to secure a letter of credit so the bonds will have a sufficient rating to attract investors.

‘Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down
that’s wrong.'

Muhammad Ali

'If you have made mistakes, even serious ones, there is always another chance for you. What we call failure is not the falling down, but the staying down.'

Mary Pickford

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Gary Payne Hilley
15165 Cozy Cove Ln
Willis TX 77318

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