Table Of Contents

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1

How To Reach Millions Of People For Dirt-Cheap Prices!

Using classified ads is how to reach millions of people for dirt cheap prices! Let’s say you run in a tabloid like, for example, The National Enquirer. This publication has approximately 16 million readers at the present time, and it comes out every week. You can run a nice classified ad in The National Enquirer for under $100. So, for $100, you can potentially reach 16 million readers!

In classified ads, you cannot tell the whole story. You are interested only in getting the reader to write to you about your book. Start your ad with a powerful, attention-grabbing statement (hopefully, your title will work well here), and ask the buyer to write for free details or more information. You will pay by the word, so make them count!

2

Paper And Ink Products Can Make You A Millionaire! Sell Them For 10 Times Their Cost!

You may be asking yourself how this is possible. The information of that paper and ink product is worth all of the money, not the paper and ink itself.

Take for example a famous painting. Some paintings sell for millions of dollars. Some are even considered priceless. But the painting’s worth is not derived from the cost of the canvas, frame, or paint that makes up the painting. It’s the feeling that the finished product gives to people who see it that establishes its worth. If someone really likes the painting, they are willing to pay a lot for it. If someone doesn’t like the painting, they are not willing to pay much for it, if anything at all.

Books work in a very similar way. The person who buys the book isn’t really buying a load of paper with ink on it. They are buying the information that is inside the book.

Depending on what the book’s topic is and who you are marketing it to, the book can be worth a lot of money to people within that market. Books are cheap to have printed . . . usually it’s a matter of a dollar or less per copy. But, since the information in the book is the real product, and since it is that information’s worth to the market that establishes its price, you can have a markup of up to ten times the amount it cost you to have the book printed - sometimes even more!

3

A Bold New Way To Get All The Hot-Selling Products You Want For Little Or No Cost!

Many people stress out when they think about creating informational products. They don’t think they have the skill or talent necessary to create one. What a lot of people don’t realize is . . . you wouldn’t even have to write anything!

There are so many ways to get material! We think writing something every morning is a great idea. If you were to just get up in the morning and write one page every day, by the end of the year you’d have one 365 page book. Imagine if you got up and wrote five pages, or maybe ten!

Still, there are people out there who would swear to you they couldn’t write even if you put a gun to their head. We know - we hear it a lot from people seeking our help and advice. So we sit down with them and say, “Okay, let’s make a deal.” Then, we might have something they can use - or we might find a publication whose rights have reverted to public domain or perhaps get permission from an author to use a publication - this is a bold new way to get all the hot-selling products you want for little or no cost!

You can also make deals like this with people over the Internet. Ask them to exchange links to each other’s sites! Typically, If you put a link to the other person’s site, they’d be happy to let you have some of their material. You’ll be able to use some of their great content on your own site . . . and all you have to do is negotiate a little and see what kind of deal you can agree on.

4

Choose The Right Name To Make Membership Even More Attractive!

You need to give them a good name. For example, “Frequent Flyers” was a great idea. It identified the customer, but what it really meant was “frequent customers.” You want to call your club your “Preferred Customer Club,” your “Inner Circle,” your “Players Club,” your “President’s Club.” Give it a name that has some appeal and some stature that says to your customer, “I value you and I value your business.” It doesn’t have to be too elaborate.

One of the chief advantages of a club is that you build that second sale. We all know that the big expense is getting the customer the first time. It’s getting the customer to make that first sale. You have that cost of acquisition. The cost of getting that customer to make the first purchase. But then, after they’re on your list, after they’ve made a purchase from you, the profit is in subsequent then you don’t have all the cost of acquisition.

5

Sell Them By NOT Pointing Out That You’re Trying To!

We don’t try and sell them in the e-mail. We remind them of their interest, we remind them where they visited, and we include a link back to the site if there is some other information we didn’t tell them. Each time we write in those follow-ups we put something in like “oh, maybe I didn’t tell you.” “Maybe I need to remind you.” “Maybe you didn’t realize.” “Are you aware that the deal expires tomorrow that I offered you? I don’t want you to miss it. You can click here and go right to the site.”

These kinds of notes are not common. People are not accustomed to getting them. They’re accustomed to getting lengthy sales letters and such. So how do they respond to these short messages? They respond as if they are personal correspondence.

Thirty-seven percent of the messages that we send out get a response. Now, we have to admit, that takes some time. But they write us to tell us thanks for writing and they give us the reason that they’re not going to buy.

That’s why the Internet, for us, is a much, much better sales tool than mail order. We sell the same product through mail order, so it makes a nice comparison. In mail order we don’t hear why they don’t buy - they just don’t buy. If someone is not interested, they’re not interested.

With the e-mail follow-up, they tell us why they’re not interested. Thirty-seven percent of the people will write us and say, “I’m not interested because....Or “I don’t have the time to.... It’s too expensive for me right now.....” or they give any number of reasons. That gives us a chance to instantly respond to them and say, “Thanks for your note. I realize you’re really busy, but just remember in your future planning that it only takes 15 minutes, three days a week, to accomplish...” whatever it is that they want to accomplish.

6

Fine-Tune Your Business For SUCCESS!

Many businesses out there shoot themselves in the foot before the race has even started. Many companies are trying to sell things that people really don’t want. They come up with what they think is a good idea, and they don’t test it. Instead, they try to force it upon the market.

To get more people to buy your product or service you have to know why they buy. Why do they want something? What things do they want the most? What will they buy?

The more experience you get, the better you will become at knowing these things. The key is asking yourself "why" and then finding out "why." Why will people give you their money for your product or service? They will do it if it is something they really want.

The benefits have to be very appealing to them. They have to be able to relate to what your product or service does. They must be able to picture themselves actually having those benefits.

By knowing all of this information and using it to make your ads better, you can "fine-tune" your marketing - TO MAKE SURE YOU TURN THE BIGGEST PROFITS EVER!! But it’s like fine-tuning a car; it has to be done constantly. You can’t just tune it up once; you have to keep doing it in order to keep the car in the best running order possible. It’s a steady, never-ending process.

7

What Is The Most Powerful, Most Profitable Mailing List You Could Ever Hope To Use?

The best mailing list you can use is the list of names and addresses of people who have bought from you before. Your mailing list gives you the names and addresses of prospects that are perfectly in tune with what you are trying to sell, and who have bought from you in the past, which shows that they trust you to a degree. This is why the right mailing list can make you the easiest money in the world!

If you are utilizing your own mailing list, then you have an added plus: these are people who have bought from you before.

Therefore, this list has the people who know you. They trust you if they liked what they bought from you before. A relationship between you and these customers has already been established.

There is a lot of potential power in these kinds of lists. As long as those customers have the money to buy what you are offering and your products keep those customers happy, you can potentially make a lot of money.

8

Six Simple Steps That Virtually Guarantee Profitable Advertisers For Your Web Site!

Now we’re going to cover six simple steps that virtually guarantee profitable advertisers for your web site. These will help you avoid the mistakes that sabotage many sites and keep them from ever being profitable.

Advertising is a basic part of the Internet now. It is a basic business model that many of the most successful sites on the Internet follow. And it’s simply this - you offer something free to the public that large numbers of people want. It could be the joke of the day, the recipe of the day, business tips and information, how-to information, almost anything that large numbers of people want, and you offer it for free. That builds traffic.

You also use the billboard approach. You place the banner ads, or the ads on the web site, and the passing traffic sees the advertising. Advertisers are very willing to pay for that visibility. It is a basic model that many successful web sites use, and if you look at the top fifty sites on the Internet you’ll find that is probably the most common business model that is there. It was the first business model.

But, there are some pitfalls that can sabotage your success with this model of business on the Internet if you don’t know about them in advance. That’s what we would like to talk about for just a few minutes.

No matter how good your site is, and how desirable the information that you post, and no matter how large an audience that information appeals to, you can’t build your site and expect the advertisers to just come. It’s no field of dreams. Advertisers go where traffic exists, not where traffic will be. You need to remember that. Advertisers go where traffic already exists.

In planning our web sites, sometimes we forget that. Nothing sells to advertisers but exposures, traffic, clicks, and sales. That’s what they pay for, but they pay for it only when it is there, not when it’s going to be there.

So, what’s this mean? Are we really saying that you can’t sell advertising easily on the Internet? No. That is not what we are saying at all. But, we are saying that there are six steps you can take, and we’ll go over them briefly to make certain that your site attracts the advertisers that you want.

Step 1: Build Traffic.

You need to plan to build traffic. That’s not for the advertisers. You don’t have to show that to anyone. That’s just for you. But you

need to know exactly how you’re going to build the traffic. How you are going to advertise, promote, list, news releases, whatever to build that traffic.

Step 2: Have a Website That Appears Professional.

You need a professional-looking site. You have to look successful from day one. Advertisers want to be associated with something that is successful, and it needs to look successful. You can’t be a homemade job. If you’re not good at that type of thing, then you need to hire a professional to do your site.

Step 3: Be Able to Support Your Site With No Advertisers Until You Have Sufficient Traffic.

This is the fatal step for so many people. A web site is not expensive, but when doing our financial plans we expect to have advertising from day one. That’s not a typical thing to have happen, so make certain that you can support your site until your traffic numbers are up and you can attract your advertisers.

Step 4: Get Banner Ads From The Get-Go.

You need to install banner ads - a banner rotation program - from the beginning.

That’s not going to bring you income, but it’s going to help you build traffic. It is very important from day one to have those banner ads on your site because they say to potential advertisers that this is a place where you can advertise and this is a site that is looking for advertisers. You need to look like an advertising driven site, even before it’s an income producer.

Step 5: Target Advertisers Appropriate to Your Site’s Size.

You need to target your advertisers appropriate to the size of your site. Many of us, when we start planning, say “Well, we have dreams of selling the Cokes, and the beer companies, and the big budget advertisers to advertise on our site.”

The truth is, they’re not going to advertise on your site because their placements are made by large agencies. These large agencies make their money on a percentage basis. It takes the same amount of paperwork for an agency to place an ad on your site for a few hundred dollars, as it does to place an ad on a major site for $10,000.

So the agency only has to do that one piece of paperwork for their commission. Therefore, they’re going to put their company on the large sites to make the large income.

You need to target smaller companies that are already advertising on the Internet. Companies that are more than willing to pay $50, $100, $150 or $250 for an ad, because that’s what they can afford. They’re very comfortable advertising with other similar size companies. So, keep your expectations realistic for the advertiser you’re going to look for, and you’ll have much better results.

Step 6: Go Get That Advertising!

You need to actively solicit advertising. It’s not going to come to you. It’s not hard to do - in fact it’s really easy to do. We’ll show you how.

First of all, you start looking for sites that are similar to yours. If you have a travel-related site, start looking for other travel related sites. When you go to those sites, find out how much traffic they have and what they charge for ads. They’ll give you that information. Tell them, “I may want to advertise on your site.” They’ll tell you what their traffic is, and then you’ll see how they charge.

Next, you look and you see who is advertising on their site. When you see who advertises on their site, you’ve found potential advertisers to advertise on your site.

Now you have a really good advantage when going after those advertisers. You know that they are advertising on similar sites, what

they’re paying on those other sites, the amount of traffic they are getting on those other sites, and all this works as a guide to show you how to price your advertising according to the traffic that you have.

Now it is more like shooting fish in a barrel. You are totally armed to go out and sell your advertisers. And when you have a nice looking site, with sufficient traffic, and you can prove that traffic by your statistics that are available for your site, then you’re in a great position to attract advertisers and have a very, very profitable web site.

These steps will help you get advertisers for your site, no matter what you are selling, and what your model is. If you are looking for advertisers, these six steps can make a big difference.

9

The Explosive Secret To Get Cash-Paying Customers To Come Back To Your Web Site!

For many users, the Internet has become something that they enjoy using, and they spend considerable amounts of time online.

Honestly, people become addicted to the Internet, just like so many of the other conveniences modern society takes for granted. Imagine life without television, without magazines, without newspapers. People take these things for granted - and the same is quickly becoming true of the Internet.

Communication over the Internet isn’t limited to reading webpages, though. There are other means of communicating - public forums, chat rooms, e-mail, message boards, web page guestbooks . . . the list can go on.

Although it may all sound unwieldly, it doesn’t take Internet surfers very long to adapt to all the modes of communication the media presents itself with.

With all of these forms of personal communication at your disposal, you don’t just have to be a name on a web site . . . when you get responses, you can respond back! When

you receive e-mails from prospects, all it takes is a click of the “Reply” button, you’re able to e-mail your prospects back!

When prospects perceive that you see them as important, and as people worth your time and effort, they will open up to you and be much more open to accepting your offers. This is the explosive secret to get cash-paying customers to come back to your web site!

When your customers see you interacting in the message forums and chat rooms they occupy themselves, answering their questions and discussing various topics with them . . . when they receive e-mails from you thanking them for their patronage, and reminding them of other great offers you have . . . you will no longer be a name on a web page, but an active voice in their online world!

10

The Most Profitable Places To Run Your Advertisements!

Since there are many publications, it can be difficult to make the right choice. Experience has shown, however, that magazines and newspapers that provide space for mail-order shopping have conditioned their subscribers to purchase articles by mail.

This is the secret of finding magazines that will be just right for your ad: look for those that provide mail-order advertising space. AND YOU CAN MAKE MEGA-PROFITS! In these publications, offering products and services is one of their main jobs.

The people who get these publications buy from these ads. Why else would the publication still be offering so much to sell if it wasn’t profitable? People buy. Chances are, if you pick a publication that caters to your market, people will buy from you too.

11

How Direct-Response Takes The Gamble Out Of Business!

In most of the restaurants that are very successful, the person who puts it together has to spend hundreds of thousands of dollars before they ever take in a dime - before they know whether or not that restaurant will make money.

Most other businesses have to do that, too. They have to put up a large amount of money to put their business together, and they don’t even know if it will make any money!

Direct response marketing is not like this, though. This is how being in business does not have to be a gamble at all! In direct response marketing, you only have to spend small quantities of money on small amounts of advertising to test and find out what will make you the most money. In essence, this is how to completely minimize any loss that you make have!

Let’s say you test ten ideas. Eight bomb. But the other two are winners. You can more than make up for the losses you suffered from the other eight ideas by expanding those winners in the marketplace.

Also, if you have an established customer base, you can use it as part of your testing ground because they trust you more and you have a relationship with them. They will buy from you more than any other group will. First, you go to your best customers who have the highest chance of buying what you have to offer.

Then you go to your general customer base. If they buy what you have to offer, then you’re ready to start testing outside of your customer base to new prospects who have never done business with your company before.

12

Where Will Your Biggest P-R-O-F-I-T-S Come From?

The answer is - through the selling of related products and services! Repeat sales from your established customers will always make you the most in profits.

Remember, if you start a promotion aimed to bring in new customers without focusing on selling to the old customers you are starting over from the beginning again. But, if you keep money coming in from those old customers, you keep a profit foundation coming in.

Look at it this way - your back-end sales are the foundation of your building, and your front-end sales are the extensions, the growth, and the expansion of this building. With back-end and repeat sales, you can keep your profits growing and growing!

13

The Hardest Part Is Getting Started - So Get Started Already!

The first thing you need to do is get on-line. If you’re not on-line, if you don’t have a computer, there’s no excuse. You can still go to your public library and log on the Internet. College kids that volunteer there will show you how to do it, and get you on-line.

Next thing you know, you type in Ebay.com, and you’re visiting an auction site. Visit somebody’s auction site! Go to winebid.com and look at the wines, or go to Ebay. There are so many categories there. Hit some of these sites and just browse. Look around.

After you do that, I suggest you buy something, because once you go through the whole motion as a consumer, as a customer of one of these sites, you get a very, very good feeling for how the whole process works. You will also, know what your customer is going through when you start selling. So, buy something. You don’t have to spend a lot of money, but buy something.

Okay, now it’s time to sell something . . . so what do you sell?

A lot of people say, “Oh, well, I don’t know what to sell.” Have a garage sale on the

Internet. Everybody’s got stuff in their house that they no longer need. Then, if we’re having fun, the way to get more products is to go to garage sales. If you know the price, if you’re a guy that could win the Price is Right on TV in a certain category, just go around and look for stuff at garage sales. You don’t need to buy a lot of it, but if you see a deal, something that’s just an incredible bargain like that Mark Twain book, of course you snap that up.

Everybody buys these treadmills and exercise machines, and then they never use them. So, they hang their clothes on them for a few months, and then their spouse says get that thing out of here. So, they sell it, and they might have paid $300, $400, or $500, and they’ll end up selling it for $75. You could get it and sell it for half price on the Internet. People would say, “Wow, I saw that on TV, saw it on the infomercial, but it cost too much.” So, they’re almost sold. Then, they see it on Ebay for half price. Suddenly, they buy it.

Go into thrift shops. Look for old trains, jewelry, or whatever it is you’re interested in. Flea markets are great places to find bargains. Then, just read the classified ads. You can pick up all these goodies, and this gets your feet wet. Get on-line, you go, you buy something, then you sell something that you’ve got in your attic or in your house, your garage. Just to see how it works. Then, start expanding! The hardest part is getting started.

14

The Secret To Making Up To$500,000 A Year With Newspapers

Very few Direct-Response Marketing professionals run ads in local newspapers. But you can. Below are the steps you can take to make huge amounts of money by advertising in newspapers. We’ll also give you a quick mathematical example to show you how simple it could be to bring in $500,000 a year in sales by advertising in newspapers:

1) Use our answering machine methods.

Run small classified ads in newspapers with endings that say something like: “Amazing Recorded Message Reveals Details” or “Call Our 24-Hour Recorded Hotline.” The purpose of the small ad is to simply get people to call in and listen to your recording. The recording sells them further by giving them all the benefits of whatever you’re selling and tells them how they can get it.

2) Sell informational products.

Informational products can be anything from cassette and video tapes, to guides and manuals, to reports or home study courses. You should develop informational products for the newspapers you want to sell them to. The next step will show you how to do this.

3) Target your information with the category headings in the newspaper.

Think of the classified ad section of a newspaper like a marketer... The people who are reading the different categories of this newspaper are doing so for a specific reason. They are interested in finding a job, or going to a garage sale, or buying a car. Now all you have to do is develop a product that shows them how you can help them get what they want. Run an ad that promises them the biggest benefit, and let them dial your number and listen to your recorded message.

4) Test like crazy. Figure out a way to advertise profitably in 500 newspapers.

You may have to test 5,000 newspapers to find the 500 that make profits for you consistently. You’ll make money in some newspapers and lose money in others. The secret is to test your ads in as many newspapers as you can to find out which newspapers consistently make you money.

5) Find 500 newspapers that earn continuous profits and make a net profit of $1,000 per newspaper.

A net profit of $1,000 a year in 500 newspapers is $500,000 a year. In the next step we’ll break this down even further and show you how many sales you would have to have to bring in this huge amount of money.

6) $1,000 net profit per paper is equal to less than $20.00 per paper-every week.

Are you staring to get excited? Good! This is just an example based on mathematical projections, but it’s important to break down all of your ideas into this type of formula. Now let’s break it down even further.

7) $20.00 per paper means selling 4 $25-books-and keeping a profit of 25%.

This is the total amount of sales you would need per newspaper to reach your goal. Think about the simplicity of this formula. You start small.... testing slowly.... with a goal of just selling four of your $25 books, manuals, or other informational products and keeping 25%. You keep testing all kinds of different ads, sales messages, scripts, etc. until you can do this. THE DAY YOU CAN EARN THIS PROFIT IN 10 NEWSPAPERS IS THE DAY YOU REJOICE! Why? Because if you can earn this profit in 10 newspapers, the chances are good that you can do it in 100... then 200... then 500. And if that happened, you’d be on your way to earning $500,000 a year.

8) The secret is to begin at the end.

You know the “numbers” it will take to earn this amount. You know you need to sell four of your $25 products at a 25% profit margin per newspaper every week. That’s the beginning. Then you simply figure out how to do it by testing slowly.

Our $500,000 a year in sales is a mathematical example only that is based on certain number of sales in a certain number of newspapers. It is not a guarantee that you can do this. Your own efforts will vary from different promotions and different ads. However, this example does teach you something very powerful: it takes the mystery out of making money. See step eight. You simply figure out how much money you would like to make each year and then figure out how many different products or services you will have to make to do it. Then you figure out the strategy to doing it. This is powerful

15

Current Fads Can Make You Rich! Here’s An Example!

Here’s an example of how you can make a fad really pay off for you. T.J. and I brought in 2.5 million dollars in sales in about six months time all because we found a current fad and used it to our advantage. It was when the information superhighway was just beginning. It was brand new, everyone was talking about it, it was on the news . . . but very few people knew very much about it.

We saw this trend, and we decided to try to capitalize on it. We developed informational products that were based on making money through the information superhighway. Then, about six months after we made these informational products available for purchase, we had brought in 2.5 million dollars in sales!

Look for what’s out there that’s really hot, what’s really current, and what people are really crazy about. We did, and it paid off for us by giving us sales in the millions of dollars. And the same could potentially happen for you!

16

Buy Low - Sell High! How To Instantly Know Whether A Product Will Sell For More Than You’re Paying At Auction!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you’re paying at auction! People put good products up for sale on these sites, and you can pick up some items dirt cheap on these less popular auction sites!

Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way!

Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt cheap on another auction site for a lot more money! Buy Low - Sell High!

17

How To Find Dirt-Cheap Items In Your Area That People From Other Parts Of The Country Will Pay Much For! This Is Buy-Low/Sell-High At Its Finest - And It Can Make You RICH!

One of a kind items tend to really bring you the most money. Or, should we say, not necessarily one of a kind . . . just the one that people seek. Art, original creations, crafts. The more unique the better, of course.

Antiques, collectibles, etc. - there are places you can find these things in your geographic area, people who have them or make them - and they’re less expensive where you live than in any other part of the world. This is how to find dirt-cheap items in your area that people from other parts of the country will pay much for! This is buy-low/Sell-high at its finest - and it can make you RICH!

There are people the world over that love such things - they don’t have them where they live, and so they’re very valuable and collectable. They’re unique, they’re mysterious - and they attract those people’s money!

Everybody’s got some kind of a regional slant or availability in their area that other

people are just dying to get a hold of and they love to travel to that area. They will pay more for the item than you could ever expect to get in that region.

To best accomplish this, the other real trick of the trade that you need to really concentrate on is studying the auction sites. Particularly, focus on the categories, the ones that have the most action. See what items that are similar to what you can find are going for. Learn which categories to park those items in that will get you the most money, because that’s the key to making the most money!

You could actually mine an auction site, like Ebay, by finding items that are in one category and priced wrong and go cheap. You could actually buy them, move them to the right category, and make a profit!

So, know the best and hottest categories - know the auction site. Learn to know who’s bidding the most on what items. It is a community, and you can get to know these people by focusing on those specific categories and specializing in certain items. Jeff?

18

Here’s One Type Of Advertising That Will Always Lose You Money!

Many marketers try to create “cutesy” type institutional ads that tell readers how great and wonderful they are, but do nothing to sell products.

If you want people to know your name, maybe that is the way to go. But, if you want to sell products via the mail, then institutional advertising is a total waste of time and money.

Remember, people do not care about how great, wonderful, or successful you are personally. What they do care about is what unique benefit, advantage, service, or personal enhancement you can offer to their self-interest that the “other guy” does not. They want to know how you are going to improve their life.