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How Auto-Responders Can Make You Money Instantly And Automatically 24 Hours A Day - Even While
You’re Watching TV
Or Sound Asleep!
We want to talk about how auto-responders can make you money instantly and automatically 24 hours a day - even while you’re watching TV or sound asleep. And we know it can be done because we’re having it done right now even though I can’t even spell auto-responder. We have someone helping us do it.
So, what kind of things can auto-responders do? We have a friend who is offering a free sample of a $195 per year newsletter. It’s not too hard to give that away, and we think that’s the key.
If you tell people, “Hurry, go on the Internet, go on my web site, and hit that auto-responder so you can read my advertisement,” they’re going to say well, okay, I’ll drop everything. The baby’s crying, the dog’s barking, there’s somebody at the door, and the phone is ringing but your advertisement is going to take precedent over my whole life. I’m going to rush on there and sit in front of the screen, and read, read, read.”
This just doesn’t happen.
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The Two Most Important Things That You Have
To Give Your Prospects
And Customers!
There are two things that you must give to your customers and your prospects! If you don’t, you will be likely to lose out on many sales that you could have otherwise had!
The two things are credibility and believability. Let’s take a look at these two things a little closer...
Credibility
Everyone in business says that they are honest, trustworthy, and good. But, we all know that is not the actual case. It doesn’t take much to put on a smile and pretend that you care about your customers. But, what are you actually doing to prove to your customers that you are credible? What are you doing to let them see that you are worth doing business with?
Believability
Again, everyone says that you should believe what they say. But, not everyone is worth believing. What are you doing to make your customers believe what you say? Are you providing them with testimonials from other
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people who bought your product? Do you give them a money-back guarantee to prove that your product does everything you say it does? To a customer, these things are very important! They must know that you are worth putting their trust in.
In short, people must believe what you are saying before they will spend any money with you. If you told people that you had a way that could make them $1,000,000 CASH in less than 24 hours, but they had to send you $4,995.00 first, how many people would actually send you the money? Not very many. Why? Because you have no credibility. Your story is not believable. Add a page of testimonials from people who paid you “5 grand” and then within 24 hours had “1 million” in their pocket, then you might get some orders.
Remember that you must always provide the “how.” You must tell people how what you say is true. They must find out why what you say is true. Why should they spend their money with you? These are questions you must answer for them before they will ever agree to do business with you!
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The Hottest Type
Of Merchandise
That
Sells Like Crazy!
The hottest type of merchandise that sells like crazy is anything that’s tied in heavily to the market you are selling to.
(1) Choose a niche market carefully, one that is unique, and one that you have an interest in.
(2) Get a feel for the types of products and services this market is crazy about.
(3) Test different types of products/services that you see working for others. Continue testing
new offers/promotions to your best customers.
(4) You will, after awhile, gain a tremendous knowledge of what your customers really want. You’ll produce products and services that they buy like crazy.
(5) Take your “winners” (the products and services that sell the best to your customers) and use them to attract new customers.
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How News Groups Can Help You
Build Your Fortune!
Here’s the power of this: you can focus on anything that interests you, that centers around and helps sell your products or services!
Find a news group that meets or matches that market and ties in nicely with it. Become a participant in that news group, or any news group that is at least related.
You can’t get in there and just send messages that promote your product, or promote your web site. You go in and discuss and provide information and expertise. You picked something of interest to you, so you will naturally know some things other people don’t know.
Here’s the neat thing - you will also learn quite a bit of information you didn’t know. You’ll find it very exciting and educational.
We also want to point out real quickly, if your Internet service provider doesn’t provide access to every news group out there - and some of them don’t because there are so many - you can also go to a web site called www.dejanews.com and literally access every news group available and known to man on the Internet today through your web browser, and participate that way. You set up an account,
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you pick a name, and you go right in and start participating.
Let’s look at an example here. First, we just want to point out that you should add a tag line to your messages at the bottom that promotes your web site. All it has to say is why it ties into whatever these people are interested in -maybe a special price on an item that you know people reading in that particular news group will be interested in.
Also include your web address, which by the way, becomes clickable in most web browsers. They can just click on that web address after reading your message and going, “Hmm, this person seems to know something about this subject. I think I’ll go check out the web site.”
These messages for months on end can be bringing people back to your web site.
Now, you might say, there are times when you may not find a specific, actual news group for your subject matter.
Let’s say you sell mattresses. You set up an online store selling mattresses. And why not? We’re sure there are some. But, you may look and find there are no news groups for people that just sit around and discuss mattresses.
We would understand that. We wouldn’t be surprised if you didn’t find one. We did not research this, admittedly, before writing this. But, you could go to sleep disorders, Or many of the health related discussion groups that surround different matters regarding sleep and sleep deprivation. We don’t want to get too risqué here, but you could even go to some of the sex groups. The topics may involve mattresses.
Just use your imagination! And if there isn’t a news group, maybe you might even start thinking about starting one. There is information on dejanews.com about starting your own news group, how to set it up, operate it, and become the moderator. What better way to set yourself up as an expert?
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The Most Profitable Free Way To Promote And
Build Any Specialty Business On The Internet -
While You Watch T.V.!
In this article we’re going to discuss the most profitable free way to promote and build any specialty business on the Internet while you watch T.V! You don’t have to watch T.V. to do this, of course. That’s just our way of saying, “Put your feet up and relax, and have fun doing it.” No money is involved whatsoever!
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Where Most Successful Marketers Get Their Most Profitable Product Ideas!
Many successful mail-order marketers develop winning products based on ideas other companies and businesses are using that are successful. That is how millionaires develop winning products that sell like crazy! They watch, study, and improve upon the advertisements that continue to appear regularly, weekly, and/or monthly, in various publications.
Good mail-order marketers are always on the lookout for things that are working for other people why things are working for other people. They break down the successful ads and look for the common denominators.
They look for the specific parts of the ads that draw in the orders. Then, they find a way to incorporate those ideas into their own ads and improve upon them so they make even more money.
It is vital to have a market to sell to, though. A market is the group of people who spend the most money on a specific type of product or service that fills a need or a want. People who make up a market have a specific interest, want, desire, or need that they follow when they buy a product.
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Direct-Response and Mail-Order businesses that are successful are companies that develop products and services that are designed for a very specific market. When they advertise these products and services, they advertise them in the publications that cater to that market.
Let’s say a mail-order company is offering a kit for those who want to start their own business. Their advertisements will appear in publications that are published specifically for the business market, and probably in publications that deal with the small business and entrepreneur areas. Those people are the best prospects for the offer, so the ads are run in those publications.
Once you know what market you are going to sell to, you can find the publications that cater to your market. Then, look through the ads. Look through subsequent publications and notice which ads keep running without cancellation. These ads are successful. Why else would they keep running week after week or month after month?
Then, you can break down that ad. What product is this company selling? Can you develop something similar?... Something better?... Something that offers the prospect more for their money?... Something unique?
This is the "real" secret that the multi-millionaires use to pick products that are almost guaranteed to be money-making winners. They find what’s doing great . . . and they use the information they get from it to develop something either related to or better than that other successful product!
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How To Double Or
Triple Your Income!
There are two things that could potentially double or triple your income, just as they have for us:
Your growing knowledge and experience in your market can help you make more money. You’ll learn the strategies that make money in your market and those that don’t. Then, you can use this knowledge in all of your future promotions.
Your customer base can also grow every year. You can make more sales to this ever-growing group of customers.
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How To Cash-In
On Virgin Markets!
A market is a group of people who have something in common. A “virgin market” is a market of people who have specific needs that aren’t being filling as well as they could be.
1) There is either an absence of competition serving this market....
2) Or strong needs in this marketplace that aren’t being filled properly.
Here’s how to cash-in on these virgin markets: Find people or companies that are making money in spite of themselves. This list could include:
A) Companies that are making BIG profits but giving lousy service, or...
B) Selling worthless products and services, or...
C) Companies that are making money in a market full of other companies who are all doing business the same way as everyone else.
These are virgin markets. You can enter these markets with fresh, new, and creative ideas for products and services that nobody else is offering.
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When Should You
Use A Small Ad, And
When Should You
Use A Large Ad?
When should you make your ad small - and when should you make your ad big? Usually, a small ad will outpull a large ad because only a few lines of copy are required to make people see the benefits and advantages of an offer. Therefore, a full-page ad is not required.
However, if a product is complex, it may require a long explanation, testimonials, and prove-it copy. In that case, a small ad will not have enough room to do a convincing selling job.
The best size of an ad is really dependent on several factors. It depends on the market, the product or service offered, and the publication the ad will appear in. The best way to find out what size ads will work the best is simply to test.
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How You Can Bring In Big Bucks
Auctioning Off Domain Names!
One type of great high-priced item that’s very low cost are Domain names. Domain names are specific Internet addresses, like www.Yahoo.com, www.Planetquake.com, www.weather.com, etc.
Some of these very specific Domain names go for high-dollar amounts. For example, when we looked on a large Internet auction recently, there was a plain Domain name that someone had registered for $70. They had this great idea to register this Domain name, $70 out of their own pocket.
This Domain name had five bids, and the winning bid was $850,000. Now, let’s say you found that person with that Domain name, and you said, “Look, I just want 10% of whatever you get.” Well, boom. After that sale is closed, you get $85,000 from that one Domain name sold on this one Internet Auction! This is how you can bring in big bucks auctioning off domain names!
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HYPNOTIC MONEY POWER!
How To Practically Hypnotize Cash-Paying Customers To
Come Back To Your Site - And Give You More Money!
When you say “thank you” to your customers (and you should always thank customers for visiting your site), be sure to ask if they would mind if you continued to contact them, occasionally, with other offers or specials that they might be interested in. This can be extremely effective!
It is extremely important for you to ask permission to send them additional information and offers. Some people on the Internet have very strong feelings about unsolicited commercial e-mail.
The power of this “thank you” message is that you are never going to have anybody argue that your unsolicited e-mail thanking them for visiting your web site is of a commercial nature. It is just a thank you. (Who doesn’t like to receive a thank you letter?)
You’re also asking them to actively respond and send you an e-mail saying “Hey, I’d like to hear from you again if you have some specials.” Here’s the key: Only send information to those people who respond,
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because you don’t want to pester people who don’t want to hear from you.
This is an amazing (but simple) way to instantly get more customers to buy from you... And it all starts with a simple “thank you.” It’s how to practically hypnotize cash-paying cus-tomers to come back to your site - and give you more money! It’s HYPNOTIC MONEY POWER!
Try it. You’d be surprised how far a thank you can go. It could put tons more cash in your pocket! Just remember to ask whether or not they’d like to hear from you again. YES. It really is that easy.
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How "Roll-Outs" Can Make You A Millionaire!
A "Roll-Out" is a simple money-making technique that my husband and I (and many others) have used to become millionaires. It has the powerful wealth-building potential to do the same thing for you. Here’s how it works:
1) You test different front-end offers to attract new customers.
2) You develop these offers by testing as many different things as you can, such as: headlines, prices, products, guarantees, etc.
3) Experiment slowly until you find the offers that consistently earn you the BIGGEST profits.
4) Then "roll-out" with those offers by seeing how many new prospects you can profitably sell it to.
Roll-outs have the potential to make you rich because they are proven winners of all the tests you run. There’s almost zero-risk if you do it right: A) Test new offers and elements in your offers as inexpensively as you can. B) Only roll-out with the offers that have been proven to make the BIGGEST profits. You have the potential to get rich even if only 1 out of 10 of your offers is good enough for a large roll-out.
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Direct Mail - The Key To Truly Getting Rich!
T.J. and I really didn’t start getting rich until we got into direct mail. With direct mail you can reach more people than you can through space advertising, which raises the profit potential higher.
Getting into direct mail is how to catch the wave of the future millions! Many companies have made millions with direct mail, and many of the limitations that are present in space advertising are eliminated. They say, “the more you tell, the more you sell.” In direct mail you are not limited by space and you can give your prospects or customers your whole sales pitch.
Also, you can be more personal in direct mail. Your ad isn’t just going out to get glanced at by people. Instead, it goes out to the people individually, giving you the added advantage of a personable, one-on-one communication. These examples show how to get your fair share of the millions that are being made in direct mail!
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Here’s A Great Way You Can Cut Your Magazine Ad Costs As Low As Half-Price!
Remnant space is how to run your ad for up to HALF the cost others pay!
If there is blank space in a magazine, they have to fill that space. And if you can make a deal with that magazine publishing company that would allow you to advertise there for free and split the profits, you can turn that blank page in an advertising space for you . . . and profit from it! This also saves on the money you would normally spend for advertising.
You can even save a lot more than half on your advertising. Some people are paying as little as ten cents on the dollar for remnant space! Let the magazines know you want it, go after it, and get determined to gain that space!
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Two Things You Can
Do To Grab Your
Prospects’ Attention And
Get Them Started Doing Business With You!
Advertising results take time. Continuous advertising often achieves more if it appears in one magazine monthly, rather than in several magazines one time only. If you . . .
1. Attract the readers’ attention
2. Show them without outlandish claims or promises, how they can benefit by buying your book.
They will likely respond to your ad - and make you a fortune!
These are the things that will, first, grab that prospect and, second, get them to accept an initial offer from you.
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How To Thrive In Your Internet Business By Focusing On The Eight Basic Missions Of A Business!
In this article, I’m not going to share just one great idea with you... I’m going to share EIGHT! I call this “How To Thrive In Your Internet Business By Focusing On The Eight Basic Missions Of A Business.”
Now, I have to be fair with you. This is normally a one hour introduction that I give new clients to turn their thinking around. I am going to compress it into a few paragraphs. The only reason I’m attempting to do this is because I think it is very important that we get these things in our minds
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I am going to share eight different approaches, and I want to tell you that anything that we can do as marketers - especially Internet marketers - to boost or improve any one of these areas is going to have a mathematical effect.
This is what you really want to look at, and this is what I’m working on when my goal is to get spectacular improvements with a client. You want to look for exponential improvements, which is when you work and make improvements on three or four areas.
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But... what if you are running on all eight? You’ll have a profit powerhouse on your hands!
Now, let’s really take a look at these eight basic missions of a business.
1. Love Thy Customer
I actually call it the First Commandment. It’s even written as a commandment. It states that we should “Love thy customer.”
There is a lot of misunderstanding out there in the world of marketing. Many people who are ignorant to the way business works think that you get rich by ripping people off. Nothing could be further from the truth!
The only way you will actually really get rich is by delivering a product or service that your market wants, values, and pays for again and again. Most businesses are very repetitive, essentially selling the same things over and over.
You have to love your customer, and you have to realize that your whole focus should be on giving them what they want and serving them to the utmost of your ability.
The next three principles come in a group of three which I call The Three Universal Laws Of Web Success. Remember, all of these principles are related to success in business.
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2. Develop a Great Product
The first thing you have to do is develop a great product. If you’re on the take, it won’t take long for your market to notice it. You’ll never get the repeat business. You may not even get initial business! Therefore, you have to start out with a strong product.
Fortunately, you don’t have to create it yourself. There are all sorts of people who can make you a good product, but you have to have something to sell.
3. Write A Web Site That Sells Your Product
Now we’ve gone from the product to the marketing materials. Since we’re on the web and we’re dealing primarily with web marketing (and e-mail marketing is closely related), you have to sell your product, you‘ve got to have good copy, you’ve got to have a path, and you’ve got to have flow.
4. Attract Targeted Customers
Then, when you’ve got the product and you’ve got the irresistible marketing tools which are full of benefits, you are in business. Next: you’ve got to attract targeted customers, who are people who might be interested in your product.
That’s why it really doesn’t do much good to load your site up with key words such as “sex,” “bondage,” and such. If people come to your site where you’re selling tamales or information products on exercise and fitness,
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they don’t relate to sex, and people are going to say, “I got gypped.”
You want to get the targeted traffic. That way you spend less and put out less effort getting more bang for your bucks!
Those are the three universal laws of web success: develop your product, write a web site that can sell your product, and get attract targeted customers.
Then we move into one area that should profoundly affect your thinking. These are the only three ways to increase your revenues on the web or off the web.
5. Increase The Number Of Prospects That Come To Your Site.
Now you need to be focusing on how to build website traffic. So, how do you build website traffic? There’s a great number of options waiting to be utilized, including:
- Contests
- Forum postings
- E-mail mailings
- And off-line advertising, among other things.
Everything we’ve talked about is included in getting prospects.
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6. Increase the number of prospects you convert to buyers.
The next challenge is to increase the conversion rate to clients. If people come to your site, surf, and leave, that hasn’t really done you as a merchant any good.
When you’re working on getting your prospects to come to your website, it’s only one component of the process. Working on converting those prospects into customers is another component. You do that with effective copy, good graphics, good lay-out, and quick load times.
7. The only other way you can increase revenue is to sell more to clients.
There are a lot of different ways to do this but, basically, it breaks down. You could have greater initial sales, or you could sell products over time. For instance, we’ve got one product that we market at $19.97 and on the order coupon there it states, “For a better experience, please include these cassette tapes that cost $22.93.” And those extra cassette tapes actually cost more than the primary product!
It is an opportunity, and at this point 22% of the people are taking the upgrade. That’s additional free money for us! That’s one way you can increase revenue, with additional free money.
You want to solicit your customers again and again as well, of course, and sell them
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more products over your back-end. Are you staying in contact? Did you get to subscribe to your e-zine? When you mail out your e-zines, you can include an advertisement after your content.
Those were three ways to increase your revenues. There are no other ways. Increasing the number of prospects ties directly to increasing the conversion rate, also. If you increase the number of prospects, you’ll increase your clients. You must increase your clients’ conversion rate also, though, to try and sell your clients more.
And now we’re up to the final point.
8. DO IT!
Point number eight is the biggest stumbling block I see when it comes to all the people I work with. Some understand immediately and work with it. You should do whatever you have to in order to break through - Ready, aim, fire!
You have to do something, so DO IT! The only guaranteed failure that you will ever have is being too afraid, too reticent, or too cautious to begin. That’s guaranteed self-sabotage!
Now, I can’t tell you you’ll have tremendous success on your first effort, but I can tell you this: If you take the feedback you get from that and tinker with something, you will eventually find success.
Take all eight of these together and use them correctly, and you will thrive in your Internet business because you will be focusing on the eight basic missions of an Internet business.
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